{"id":3633,"date":"2022-07-10T17:06:27","date_gmt":"2022-07-10T10:06:27","guid":{"rendered":"https:\/\/bizuni.vn\/dau-tu\/?p=3633"},"modified":"2022-09-28T13:12:51","modified_gmt":"2022-09-28T06:12:51","slug":"kiem-tien-lam-giau-ban-hang-huong-hoa-hong-p3","status":"publish","type":"post","link":"https:\/\/bizuni.vn\/dau-tu\/kiem-tien-lam-giau-ban-hang-huong-hoa-hong-p3\/","title":{"rendered":"Ki\u1ebfm ti\u1ec1n & L\u00e0m gi\u00e0u: B\u00e1n h\u00e0ng h\u01b0\u1edfng hoa h\u1ed3ng (P3)"},"content":{"rendered":"

Nh\u1eefng chuy\u00ean vi\u00ean b\u00e1n h\u00e0ng h\u01b0\u1edfng hoa h\u1ed3ng xu\u1ea5t s\u1eafc \u0111\u01b0\u1ee3c c\u00e1c c\u00f4ng ty tr\u1ecdng d\u1ee5ng v\u00e0 \u0111\u01b0\u1ee3c h\u01b0\u1edfng nhi\u1ec1u \u01b0u \u0111\u00e3i. H\u1ecd c\u00f3 th\u1ec3 l\u00e0m gi\u00e0u \u201ct\u01b0\u01a1ng \u0111\u1ed1i\u201d t\u1eeb ngh\u1ec1 c\u1ee7a m\u00ecnh.<\/p>\n

B\u00e1n h\u00e0ng h\u01b0\u1edfng hoa h\u1ed3ng l\u00e0 m\u1ed9t ngh\u1ec1 \u0111\u1eb7c bi\u1ec7t<\/span><\/h6>\n

Nh\u1eefng ng\u01b0\u1eddi b\u00e1n h\u00e0ng \u0111\u01b0\u1ee3c ph\u00e2n ra th\u00e0nh hai nh\u00f3m:<\/p>\n

– Nh\u00f3m th\u1ee9 nh\u1ea5t g\u1ed3m nh\u1eefng chuy\u00ean vi\u00ean b\u00e1n h\u00e0ng c\u1ee7a c\u00e1c c\u00f4ng ty h\u00e0ng ti\u00eau d\u00f9ng, h\u00e0ng c\u00f4ng nghi\u1ec7p ho\u1eb7c d\u1ecbch v\u1ee5. H\u1ecd c\u00f3 h\u1ee3p \u0111\u1ed3ng lao \u0111\u1ed9ng ch\u00ednh th\u1ee9c, v\u00e0 c\u00f3 m\u1ee9c l\u01b0\u01a1ng c\u01a1 b\u1ea3n kh\u00e1 t\u1ed1t. N\u1ebfu b\u00e1n h\u00e0ng gi\u1ecfi, h\u1ecd c\u00f3 th\u1ec3 t\u1ea1o ra m\u1ee9c hoa h\u1ed3ng kh\u00e1 cao so v\u1edbi l\u01b0\u01a1ng. Nh\u01b0ng v\u1ec1 c\u01a1 b\u1ea3n, th\u00ec h\u1ecd v\u1eabn h\u01b0\u1edfng l\u01b0\u01a1ng v\u00e0 nh\u1eefng \u0111\u00e3i ng\u1ed9 m\u00e0 c\u00f4ng ty d\u00e0nh cho nh\u00e2n vi\u00ean. V\u00ec th\u1ebf ch\u00fang ta c\u00f3 th\u1ec3 xem h\u1ecd thu\u1ed9c v\u1ec1 nh\u00f3m ngh\u1ec1: l\u00e0m thu\u00ea chuy\u00ean nghi\u1ec7p m\u00e0 t\u00f4i \u0111\u00e3 vi\u1ebft trong b\u00e0i \u201cKi\u1ebfm ti\u1ec1n & L\u00e0m gi\u00e0u: L\u00e0m thu\u00ea chuy\u00ean nghi\u1ec7p v\u00e0 l\u00e0m ngh\u1ec1 t\u1ef1 do (P2)<\/a>\u201d<\/p>\n

– Nh\u00f3m th\u1ee9 hai g\u1ed3m nh\u1eefng chuy\u00ean vi\u00ean b\u00e1n h\u00e0ng v\u1edbi thu nh\u1eadp ch\u1ee7 y\u1ebfu l\u00e0 t\u1eeb hoa h\u1ed3ng v\u00e0 c\u00e1c kho\u1ea3n ti\u1ec1n th\u01b0\u1edfng. H\u1ecd kh\u00f4ng c\u00f3 l\u01b0\u01a1ng c\u01a1 b\u1ea3n, ho\u1eb7c l\u01b0\u01a1ng c\u01a1 b\u1ea3n r\u1ea5t th\u1ea5p, ch\u00ec mang t\u00ednh h\u1ed7 tr\u1ee3. V\u00ed d\u1ee5 nh\u01b0 chuy\u00ean vi\u00ean b\u00e1n h\u00e0ng c\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a ng\u00e2n h\u00e0ng, c\u00e1c s\u1ea3n ph\u1ea9m t\u00e0i ch\u00ednh, ch\u1ee9ng kho\u00e1n, c\u00e1c lo\u1ea1i th\u1ebb VIP, b\u1ea3o hi\u1ec3m nh\u00e2n th\u1ecd, b\u1ea5t \u0111\u1ed9ng s\u1ea3n v\u00e0 \u201cb\u00e1n h\u00e0ng \u0111a c\u1ea5p ch\u00e2n ch\u00ednh\u201d\u2026<\/p>\n

Theo t\u00f4i ngh\u1ec1 c\u1ee7a h\u1ecd l\u00e0 kh\u00e1 \u0111\u1eb7c bi\u1ec7t.<\/p>\n

H\u1ecd kh\u00f4ng ho\u00e0n to\u00e0n thu\u1ed9c v\u1ec1 nh\u00f3m l\u00e0m thu\u00ea v\u00ec h\u1ecd kh\u00f4ng c\u00f3 h\u1ee3p \u0111\u1ed3ng lao \u0111\u1ed9ng v\u00e0 thu nh\u1eadp ch\u00ednh t\u1eeb l\u01b0\u01a1ng nh\u01b0 nh\u1eefng ng\u01b0\u1eddi l\u00e0m thu\u00ea.
\nH\u1ecd c\u0169ng kh\u00f4ng ho\u00e0n to\u00e0n thu\u1ed9c v\u1ec1 nh\u00f3m l\u00e0m t\u1ef1 do v\u00ec h\u1ecd h\u1ea7u nh\u01b0 ch\u1ec9 \u0111\u01b0\u1ee3c \u0111\u1ea1i di\u1ec7n cho 1 c\u00f4ng ty v\u00e0 b\u1ecb m\u1ed9t s\u1ed1 r\u00e0ng bu\u1ed9c t\u1eeb c\u00f4ng ty \u0111\u00f3. Trong khi \u0111\u00f3 nh\u1eefng ng\u01b0\u1eddi t\u1ef1 do c\u00f3 th\u1ec3 \u0111\u1ea1i di\u1ec7n hay b\u00e1n cho s\u1ea3n ph\u1ea9m c\u1ee7a nhi\u1ec1u c\u00f4ng ty kh\u00e1c nhau.<\/p>\n

H\u1ecd c\u0169ng kh\u00f4ng thu\u1ed9c v\u1ec1 nh\u00f3m doanh nh\u00e2n \u2013 nh\u1eefng ng\u01b0\u1eddi \u0111\u01b0\u1ee3c s\u1ee1 h\u1eefu ho\u00e0n to\u00e0n danh doanh nghi\u1ec7p c\u1ee7a m\u00ecnh. C\u00f3 m\u1ed9t s\u1ed1 lo\u1ea1i h\u00ecnh r\u1ea5t g\u1ea7n v\u1edbi doanh nh\u00e2n nh\u01b0 Gi\u00e1m \u0110\u1ed1c T\u1ed5ng \u0111\u1ea1i l\u00fd c\u1ee7a m\u1ed9t c\u00f4ng ty b\u1ea3o hi\u1ec3m \u2013 m\u1ed9t ch\u1ee9c danh c\u00e1c c\u00f4ng ty d\u00e0nh cho nh\u1eefng \u0111\u1ea1i l\u00fd \u0111\u00e3 l\u00ean c\u1ea5p Tr\u01b0\u1edfng Ban v\u00e0 \u0111\u01b0\u1ee3c quy\u1ec1n \u0111\u1ea7u t\u01b0 v\u00e0o v\u0103n ph\u00f2ng \u0111\u1ec3 cho \u0111\u1ea1i l\u00fd trong v\u00f9ng ho\u1ea1t \u0111\u1ed9ng. \u0110i\u1ec3m kh\u00e1c l\u00e0 c\u00e1c doanh nh\u00e2n s\u1edf h\u1eefu v\u00e0 l\u00e0m ch\u1ee7 ho\u00e0n to\u00e0n c\u00f4ng ty c\u1ee7a h\u1ecd, v\u00e0 \u0111\u01b0\u1ee3c quy\u1ec1n quy\u1ebft \u0111\u1ecbnh s\u1ea3n xu\u1ea5t, kinh doanh hay ph\u00e2n ph\u1ed1i s\u1ea3n ph\u1ea9m n\u00e0o h\u1ecd th\u00edch, c\u00f2n c\u00e1c Gi\u00e1m \u0110\u1ed1c T\u1ed5ng \u0111\u1ea1i l\u00fd c\u1ee7a m\u1ed9t c\u00f4ng ty b\u1ea3o hi\u1ec3m ch\u1ec9 c\u00f3 th\u1ec3 ph\u00e2n ph\u1ed1i c\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a m\u1ed9t c\u00f4ng ty trong c\u00f9ng m\u1ed9t th\u1eddi gian. M\u1ed9t \u0111i\u1ec1u kh\u00e1c bi\u1ec7t n\u1eefa l\u00e0 h\u1ecd kh\u00f4ng c\u00f3 ho\u00e0n to\u00e1n 100% quy\u1ec1n tr\u00ean \u0111\u1ea1i l\u00fd kinh doanh \u2013 tuy\u1ebfn d\u01b0\u1edbi c\u1ee7a h\u1ecd \u2013 nh\u01b0 quy\u1ec1n c\u1ee7a m\u1ed9t doanh nh\u00e2n, ch\u1ee7 c\u00f4ng ty \u0111\u1ed1i v\u1edbi nh\u00e2n vi\u00ean c\u1ea5p d\u01b0\u1edbi.<\/p>\n

Ch\u00ednh v\u00ec nh\u1eefng \u0111i\u1ec3m \u0111\u1eb7c bi\u1ec7t tr\u00ean, m\u00e0 nh\u00f3m chuy\u00ean vi\u00ean b\u00e1n h\u00e0ng h\u01b0\u1edfng hoa h\u1ed3ng tr\u1edd th\u00e0nh m\u1ed9t nh\u00f3m ngh\u1ec1 \u0111\u1eb7c bi\u1ec7t, kh\u00f4ng n\u1eb1m trong 4 nh\u00f3m th\u00f4ng th\u01b0\u1eddng c\u1ee7a \u201cKim t\u1ee9 \u0111\u1ed3\u201d: l\u00e0m thu\u00ea, l\u00e0m t\u1ef1 do, doanh nh\u00e2n, nh\u00e0 \u0111\u1ea7u t\u01b0.<\/p>\n

\"Ki\u1ebfm
Kim t\u1ee9 \u0111\u1ed3\u201d: l\u00e0m thu\u00ea, l\u00e0m t\u1ef1 do, doanh nh\u00e2n, nh\u00e0 \u0111\u1ea7u t\u01b0.<\/figcaption><\/figure>\n
H\u1ea5p d\u1eabn c\u1ee7a ngh\u1ec1 b\u00e1n h\u00e0ng h\u01b0\u1edfng hoa h\u1ed3ng<\/span><\/h6>\n

S\u1ef1 h\u1ea5p d\u1eabn c\u1ee7a ngh\u1ec1 b\u00e1n h\u00e0ng h\u01b0\u1edfng hoa h\u1ed3ng n\u1eb1m \u1edf m\u1ee9c thu nh\u1eadp g\u1ea7n nh\u01b0 kh\u00f4ng gi\u1edbi h\u1ea1n. C\u1ee9 b\u00e1n c\u00e0ng nhi\u1ec1u th\u00ec thu nh\u1eadp c\u00e0ng cao. Vi\u1ec7c nh\u1eefng ng\u01b0\u1eddi b\u00e1n h\u00e0ng xu\u1ea5t s\u1eafc, l\u00e2u n\u0103m c\u00f3 thu nh\u1eadp cao h\u01a1n T\u1ed5ng Gi\u00e1m \u0111\u1ed1c v\u00e0 c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd c\u1ea5p cao kh\u00f4ng ph\u1ea3i l\u00e0 chuy\u1ec7n qu\u00e1 l\u1ea1. Nh\u1eefng chuy\u00ean gia b\u00e1n h\u00e0ng xu\u1ea5t s\u1eafc n\u00e0y ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh nh\u1eefng ng\u01b0\u1eddi gi\u00e0u hi\u1ec3u theo ngh\u0129a \u201ct\u01b0\u01a1ng \u0111\u1ed1i\u201d m\u00e0 t\u00f4i \u0111\u1ec1 c\u1eadp trong b\u00e0i \u201cKi\u1ebfm ti\u1ec1n & L\u00e0m gi\u00e0u: H\u00e3y l\u00e0 ng\u01b0\u1eddi gi\u00e0u \u0111\u00fang ngh\u0129a.\u201d<\/a> V\u00e0 l\u00e0 ng\u01b0\u1eddi t\u1ea1o doanh s\u1ed1 ch\u00ednh cho c\u00f4ng ty \u2013 c\u00f2n \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 ng\u01b0\u1eddi t\u1ea1o m\u01b0a \u201crainmaker\u201d \u2013 nh\u1eefng chuy\u00ean vi\u00ean b\u00e1n h\u00e0ng gi\u1ecfi th\u01b0\u1eddng \u0111\u01b0\u1ee3c h\u01b0\u1edfng nh\u1eefng vinh quang, \u01b0u \u0111\u00e3i c\u1ee7a c\u00f4ng ty.<\/p>\n

S\u1ef1 h\u1ea5p d\u1eabn c\u1ee7a ngh\u1ec1 b\u00e1n h\u00e0ng c\u00f2n n\u1eb1m \u1edf ch\u1ed7 n\u00f3 l\u00e0 b\u1ec7 ph\u00f3ng tuy\u1ec7t v\u1eddi cho nh\u1eefng ng\u01b0\u1eddi mu\u1ed1n tr\u1edf th\u00e0nh doanh nh\u00e2n hay nh\u00e0 l\u00e3nh \u0111\u1ea1o c\u1ea5p cao. Nh\u1eefng chuy\u00ean vi\u00ean b\u00e1n h\u00e0ng chuy\u00ean nghi\u1ec7p \u0111\u01b0\u1ee3c h\u1ecdc v\u00e0 tr\u1ea3i nghi\u1ec7m nhi\u1ec1u k\u1ef9 n\u0103ng qu\u00fd b\u00e1u: x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7, giao ti\u1ebfp, tr\u00ecnh b\u00e0y, gi\u1ea3i quy\u1ebft m\u00e2u thu\u1ea9n, v\u00e0 \u0111\u1eb7c bi\u1ec7t l\u00e0 k\u1ef9 n\u0103ng \u201cb\u00e1n\u201d. \u0110\u00f3 l\u00e0 k\u1ef9 n\u0103ng t\u00ecm ra nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi \u0111\u1ed1i di\u1ec7n v\u00e0 thuy\u1ebft ph\u1ee5c h\u1ecd r\u1eb1ng m\u00ecnh c\u00f3 gi\u1ea3i ph\u00e1p \u0111\u1ec3 th\u00f5a m\u00e3n nhu c\u1ea7u \u0111\u00f3. Nh\u1eefng ng\u01b0\u1eddi th\u00e0nh c\u00f4ng ph\u1ea3i gi\u1ecfi k\u1ef9 n\u0103ng \u201cB\u00e1n\u201d. V\u00ed d\u1ee5: doanh nh\u00e2n ph\u1ea3i b\u00e1n \u0111\u01b0\u1ee3c \u00fd t\u01b0\u1edfng, ni\u1ec1m tin c\u1ee7a m\u00ecnh cho nh\u00e0 \u0111\u1ea7u t\u01b0, cho \u0111\u1ed3ng nghi\u1ec7p v\u00e0 cho nh\u00e2n vi\u00ean; ng\u01b0\u1eddi \u0111i ph\u1ecfng v\u1ea5n ph\u1ea3i b\u00e1n \u0111\u01b0\u1ee3c \u201cb\u1ea3n th\u00e2n\u201d \u2013 n\u0103ng l\u1ef1c v\u00e0 nh\u1eefng \u0111i\u1ec3m m\u1ea1nh \u2013 cho nh\u00e0 tuy\u1ec3n d\u1ee5ng.<\/p>\n

M\u1ed9t trong nh\u1eefng r\u1ee7i ro l\u1edbn c\u1ee7a c\u00e1c chuy\u00ean vi\u00ean b\u00e1n h\u00e0ng xu\u1ea5t s\u1eafc l\u00e0 vi\u1ec7c h\u1ecd b\u1ecb cu\u1ed1n theo nh\u1eefng th\u00e0nh t\u00edch v\u00e0 danh hi\u1ec7u d\u1eabn \u0111\u1ea7u (Top).<\/p>\n

C\u00e1c c\u00f4ng ty th\u01b0\u1eddng thi\u1ebft k\u1ebf nh\u1eefng gi\u1ea3i th\u01b0\u1edfng l\u1edbn, nh\u1eefng \u0111\u00e3i ng\u1ed9 h\u1eadu h\u0129nh v\u00e0 nh\u1eefng nghi th\u1ee9c long tr\u1ecdng \u0111\u1ec3 d\u00e0nh cho c\u00e1c chuy\u00ean vi\u00ean b\u00e1n h\u00e0ng xu\u1ea5t s\u1eafc. \u0110\u1ec3 duy tr\u00ec nh\u1eefng \u0111\u00e3i ng\u1ed9 n\u00e0y, v\u00e0 c\u0169ng v\u00ec s\u1ef1 \u201cganh \u0111ua\u201d l\u1eabn nhau, nh\u1eefng chuy\u00ean vi\u00ean b\u00e1n h\u00e0ng xu\u1ea5t s\u1eafc ph\u1ea3i c\u1ed1 g\u1eafng t\u1ed1i \u0111a \u0111\u1ec3 duy tr\u00ec v\u1ecb tr\u00ed d\u1eabn \u0111\u1ea7u. Khi kh\u00f4ng c\u1ed1 g\u1eafng n\u1ed5i, thay v\u00ec t\u1ea1m ch\u1ecbu d\u1eebng m\u1ed9t b\u01b0\u1edbc \u0111\u1ec3 ti\u1ebfn hai b\u01b0\u1edbc, nhi\u1ec1u ng\u01b0\u1eddi \u0111\u00e3 t\u1ef1 b\u1ecf ti\u1ec1n mua h\u00e0ng, hay d\u00f9ng nhi\u1ec1u \u201cc\u00e1ch\u201d kh\u00e1c nhau \u0111\u1ec3 c\u00f3 doanh s\u1ed1 v\u00e0 \u0111\u01b0\u1ee3c ti\u1ebfp t\u1ee5c d\u1eabn \u0111\u1ea7u. Vi\u1ec7c n\u00e0y d\u1eabn \u0111\u1ebfn nh\u1eefng h\u1ec7 l\u1ee5y kh\u00f4ng nh\u1ecf cho t\u01b0\u01a1ng lai c\u1ee7a nh\u1eefng chuy\u00ean vi\u00ean \u0111\u00f3.<\/p>\n

C\u00f4ng th\u1ee9c KASH th\u00e0nh c\u00f4ng d\u00e0nh cho chuy\u00ean vi\u00ean b\u00e1n h\u00e0ng<\/span><\/h6>\n

\"Ki\u1ebfm<\/p>\n

C\u00f4ng th\u1ee9c KASH \u0111\u01b0\u1ee3c gh\u00e9p b\u1edfi 4 ch\u1eef vi\u1ebft t\u1eaft c\u1ee7a 4 t\u1eeb ti\u1ebfng Anh: Knowledge \u2013 ki\u1ebfn th\u1ee9c, Attitude \u2013 th\u00e1i \u0111\u1ed9, Skills \u2013 k\u1ef9 n\u0103ng, v\u00e0 Habits \u2013 th\u00f3i quen.<\/p>\n

KASH \u2013 \u0111\u01b0\u1ee3c \u0111\u1ecdc g\u1ea7n gi\u1ed1ng nh\u01b0 ch\u1eef Cash c\u00f3 ngh\u0129a l\u00e0 ti\u1ec1n m\u1eb7t \u2013 l\u00e0 m\u1ed9t c\u00f4ng th\u1ee9c th\u00e0nh c\u00f4ng cho h\u1ea7u h\u1ebft t\u1ea5t c\u1ea3 c\u00e1c ngh\u1ec1, nh\u01b0ng \u0111\u1eb7c bi\u1ec7t \u0111\u00fang cho ngh\u1ec1 b\u00e1n h\u00e0ng.<\/p>\n

Chuy\u00ean vi\u00ean b\u00e1n h\u00e0ng c\u1ea7n c\u00f3 Ki\u1ebfn th\u1ee9c v\u1ec1 x\u00e3 h\u1ed9i, con ng\u01b0\u1eddi, v\u1ec1 quy tr\u00ecnh b\u00e1n h\u00e0ng, v\u1ec1 ng\u00e0nh, c\u00f4ng ty v\u00e0 \u0111\u1eb7c bi\u1ec7t l\u00e0 v\u1ec1 s\u1ea3n ph\u1ea9m. Kh\u00f4ng ch\u1ec9 c\u00f3 ki\u1ebfn th\u1ee9c, chuy\u00ean vi\u00ean b\u00e1n h\u00e0ng c\u00f2n ph\u1ea3i th\u00f4ng th\u1ea1o c\u00e1c k\u1ef9 n\u0103ng nh\u01b0: ti\u1ebfp c\u1eadn, \u0111\u1eb7t h\u1eb9n, tr\u00ecnh b\u00e0y, thuy\u1ebft ph\u1ee5c, x\u1eed l\u00fd t\u1eeb ch\u1ed1i, ph\u1ee5c v\u1ee5, ch\u0103m s\u00f3c KH, m\u1edf r\u1ed9ng, gi\u1eef & ph\u00e1t tri\u1ec3n c\u00e1c m\u1ed1i quan h\u1ec7.<\/p>\n

\u0110\u1ec3 th\u00e0nh c\u00f4ng, chuy\u00ean vi\u00ean b\u00e1n h\u00e0ng c\u1ea7n c\u00f3 th\u00e1i \u0111\u1ed9 \u0111\u00fang \u0111\u1eafn v\u1ec1 ngh\u1ec1 b\u00e1n h\u00e1ng, c\u00f3 tinh th\u1ea7n t\u00edch c\u1ef1c, l\u1ea1c quan, bi\u1ebft t\u1ea1o \u0111\u1ed9ng l\u1ef1c cho v\u1ea3n th\u00e2n, bi\u1ebft nh\u1eadn tr\u00e1ch nhi\u1ec7m v\u1ec1 m\u00ecnh. V\u00e0 kh\u00f4ng k\u00e9m ph\u1ea7n quan tr\u1ecdng, chuy\u00ean vi\u00ean b\u00e1n h\u00e0ng c\u1ea7n ph\u1ea3i r\u00e8n luy\u1ec7n \u0111\u1ec3 s\u1edf h\u1eefu nh\u1eefng th\u00f3i quen c\u1ea7n thi\u1ebft c\u1ee7a m\u1ed9t ng\u01b0\u1eddi b\u00e1n h\u00e0ng.<\/p>\n

N\u00f3i th\u00ec d\u1ec5, l\u00e0m th\u00ec kh\u00f3, c\u00e1c chuy\u00ean vi\u00ean b\u00e1n h\u00e0ng c\u1ea7n ph\u1ea3i n\u1ed7 l\u1ef1c b\u1ea3n th\u00e2n \u0111\u1ec3 lu\u00f4n h\u1ecdc h\u1ecfi v\u00e0 r\u00e8n luy\u1ec7n, c\u00e1c c\u00f4ng ty c\u0169ng c\u1ea7n ph\u1ea3i li\u00ean t\u1ee5c hu\u1ea5n luy\u1ec7n v\u00e0 \u0111\u00e0o t\u1ea1o cho \u0111\u1ed9i ng\u0169 chuy\u00ean vi\u00ean b\u00e1n h\u00e0ng c\u1ee7a m\u00ecnh.<\/p>\n

Tr\u00e1nh xa \u201cB\u00e1n h\u00e0ng \u0111a c\u1ea5p\u201d l\u1eeba \u0111\u1ea3o<\/span><\/h6>\n

\"Ki\u1ebfm<\/p>\n

\u1ede Vi\u1ec7t Nam, t\u1eeb \u201cb\u00e1n h\u00e0ng \u0111a c\u1ea5p\u201d \u0111\u01b0\u1ee3c g\u1eafn v\u1edbi nh\u1eefng suy ngh\u0129 ti\u00eau c\u1ef1c. Ch\u1ec9 c\u1ea7n t\u00ecm ki\u1ebfm tr\u00ean google l\u00e0 ch\u00fang ta c\u00f3 th\u1ec3 \u0111\u1ecdc bao nhi\u00eau b\u00e0i vi\u1ebft l\u00ean \u00e1n b\u00e1n h\u00e0ng \u0111a c\u1ea5p. Th\u1eadt ra khi \u201cl\u00ean \u00e1n\u201d chung chung nh\u01b0 v\u1eady th\u00ec c\u0169ng h\u01a1i oan cho nh\u1eefng c\u00f4ng ty b\u00e1n h\u00e0ng \u0111a c\u1ea5p (BH\u0110C) ch\u00e2n ch\u00ednh.<\/p>\n

Thay v\u00ec ph\u1ea7n ph\u00e2n ph\u1ed1i h\u00e0ng nh\u01b0 truy\u1ec1n th\u1ed1ng, BH\u0110C ph\u00e2n ph\u1ed1i tr\u1ef1c ti\u1ebfp t\u1eeb c\u00f4ng ty \u0111\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 t\u1eeb nh\u1eefng ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u1ebfn nh\u1eefng ng\u01b0\u1eddi ti\u00eau d\u00f9ng kh\u00e1c. BH\u0110C d\u00f9ng chi\u00eau marketing \u201ct\u1eadn d\u1ee5ng ch\u00ednh th\u00f3i quen c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng: khi s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 t\u1ed1t th\u01b0\u1eddng chia s\u1ebb cho ng\u01b0\u1eddi th\u00e2n, b\u1ea1n b\u00e8 v\u00e0 nh\u1eefng ng\u01b0\u1eddi xung quanh\u201d (Tr\u00edch vi.wikipedia.org).<\/p>\n

BH\u0110C thay th\u1ebf to\u00e0n b\u1ed9 h\u1ec7 th\u1ed1ng ph\u00e2n ph\u1ed1i truy\u1ec1n th\u1ed1ng: c\u00e1c nh\u00e0 ph\u00e2n ph\u1ed1i, \u0111\u1ea1i l\u00fd c\u00e1c c\u1ea5p, c\u1eeda h\u00e0ng..b\u1eb1ng h\u1ec7 th\u1ed1ng ng\u01b0\u1eddi ti\u00eau d\u00f9ng. To\u00e0n b\u1ed9 chi ph\u00ed cho h\u1ec7 th\u1ed1ng ph\u00e2n ph\u1ed1i, v\u00e0 c\u00e1c chi ph\u00ed Marketing kh\u00e1c \u0111\u01b0\u1ee3c chuy\u1ec3n th\u00e0nh hoa h\u1ed3ng, ti\u1ec1n th\u01b0\u1edfng cho h\u1ec7 th\u1ed1ng chuy\u00ean vi\u00ean b\u00e1n h\u00e0ng v\u00e0 c\u0169ng l\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Khi chuy\u00ean vi\u00ean b\u00e1n h\u00e0ng ki\u00eam ng\u01b0\u1eddi ti\u00eau d\u00f9ng ph\u00e1t tri\u1ec3n th\u00eam s\u1ed1 l\u01b0\u1ee3ng chuy\u00ean vi\u00ean b\u00e1n h\u00e0ng \u2013 ng\u01b0\u1eddi ti\u00eau d\u00f9ng kh\u00e1c, h\u1ecd s\u1ebd \u0111\u01b0\u1ee3c h\u01b0\u1edfng hoa h\u1ed3ng tr\u00ean doanh s\u1ed1 ti\u00eau th\u1ee5 c\u1ee7a ng\u01b0\u1eddi \u0111\u00f3 v\u00e0 c\u1ee9 th\u1ebf m\u00e0 h\u1ec7 th\u1ed1ng ph\u00e1t tri\u1ec3n th\u00e0nh nhi\u1ec1u c\u1ea5p.<\/p>\n

Theo t\u00f4i n\u1ebfu b\u00e1n h\u00e0ng \u0111a c\u1ea5p th\u00f5a m\u00e3n \u0111\u01b0\u1ee3c nh\u1eefng ti\u00eau ch\u00ed sau th\u00ec c\u00f3 th\u1ec3 g\u1ecdi l\u00e0 b\u00e1n h\u00e0ng \u0111a c\u1ea5p ch\u00e2n ch\u00ednh:<\/p>\n

(1) Kh\u00f4ng b\u1eaft bu\u1ed9c chuy\u00ean vi\u00ean ph\u1ea3i t\u1ef1 ti\u00eau th\u1ee5 qu\u00e1 m\u1ee9c ti\u00eau th\u1ee5 c\u1ee7a m\u1ed9t c\u00e1 nh\u00e2n. Nh\u1eefng c\u00f4ng ty BH\u0110C \u201cd\u1ecfm\u201d b\u1eaft \u00e9p c\u00e1c chuy\u00ean vi\u00ean mua h\u00e0ng \u0111\u1ec3 duy tr\u00ec v\u1ecb tr\u00ed t\u00f9y theo c\u1ea5p b\u1eadc. H\u1ecd kh\u00f4ng c\u1ea7n quan t\u00e2m c\u00e1c chuy\u00ean vi\u00ean \u0111\u00f3 c\u00f3 s\u1eed d\u1ee5ng \u0111\u01b0\u1ee3c h\u1ebft s\u1ea3n ph\u1ea9m hay b\u00e1n \u0111\u01b0\u1ee3c s\u1ea3n ph\u1ea9m hay kh\u00f4ng.<\/p>\n

(2) Gi\u00e1 b\u00e1n cu\u1ed1i c\u00f9ng c\u1ee7a s\u1ea3n ph\u1ea9m kh\u00f4ng qu\u00e1 cao so v\u1edbi gi\u00e1 b\u00e1n c\u1ee7a s\u1ea3n ph\u1ea9m \u201ct\u01b0\u01a1ng \u0111\u01b0\u01a1ng\u201d tr\u00ean th\u1ecb tr\u01b0\u1eddng. V\u00ec c\u00e1c c\u00f4ng ty BH\u0110C ph\u1ea3i tr\u1ea3 hoa h\u1ed3ng kh\u00e1 cao cho h\u1ec7 th\u1ed1ng n\u00ean gi\u00e1 b\u00e1n c\u1ee7a s\u1ea3n ph\u1ea9m l\u00e0 kh\u00e1 cao, v\u00e0 c\u0169ng v\u00ec th\u1ebf m\u00e0 h\u1ecd ph\u1ea3i t\u1ea1o ra nh\u1eefng s\u1ea3n ph\u1ea9m c\u00f3 ch\u1ea5t l\u01b0\u1ee3ng cao v\u00e0 r\u1ea5t \u201ckh\u00e1c bi\u1ec7t\u201d \u0111\u1ec3 ng\u01b0\u1eddi ti\u00eau d\u00f9ng kh\u00f4ng th\u1ec3 so s\u00e1nh v\u1edbi s\u1ea3n ph\u1ea9m c\u00f9ng lo\u1ea1i. Nh\u1eefng c\u00f4ng ty BH\u0110C \u201cd\u1ecfm\u201d kh\u00f4ng c\u00f3 \u0111\u01b0\u1ee3c s\u1ea3n ph\u1ea9m cao c\u1ea5p, hay \u201ckh\u00e1c bi\u1ec7t\u201d n\u00ean ph\u1ea3i b\u00e1n c\u00e1c s\u1ea3n ph\u1ea9m \u201cth\u00f4ng th\u01b0\u1eddng\u201d \u2013 c\u00f3 th\u1ec3 mua \u0111\u01b0\u1ee3c \u1edf n\u01a1i kh\u00e1c \u2013 v\u1edbi gi\u00e1 g\u1ea5p nhi\u1ec1u l\u1ea7n n\u00ean hi\u1ec7n ra ngay t\u00ednh l\u1eeba \u0111\u1ea3o c\u1ee7a m\u00ecnh.<\/p>\n

Nh\u1eefng ng\u01b0\u1eddi b\u00e1n h\u00e0ng ch\u00e2n ch\u00ednh ph\u1ea3i tr\u00e1nh xa nh\u1eefng c\u00f4ng ty BH\u0110C d\u1ecfm, \u201cl\u1eeba \u0111\u1ea3o\u201d. Ngay c\u1ea3 khi l\u00e0m cho c\u00f4ng ty BH\u0110C ch\u00e2n ch\u00ednh, c\u00e1c chuy\u00ean vi\u00ean c\u0169ng ph\u1ea3i t\u1ec9nh t\u00e1o kh\u00f4ng n\u00ean b\u1ecb cu\u1ed1ng v\u00e0o v\u00f2ng quay gi\u1eef v\u1ecb tr\u00ed h\u00e0ng \u0111\u1ea7u nh\u01b0 \u0111\u00e3 n\u00f3i b\u00ean tr\u00ean, v\u00e0 kh\u00f4ng n\u00ean bi\u1ebfn m\u00ecnh th\u00e0nh m\u1ed9t \u201ct\u00edn \u0111\u1ed3\u201d c\u1ee7a m\u1ed9t t\u00f4n gi\u00e1o mang t\u00ean s\u1ea3n ph\u1ea9m hay c\u00f4ng ty n\u00e0o c\u1ea3.<\/p>\n

\u0110\u1ec3 b\u00e1n h\u00e0ng hi\u1ec7u qu\u1ea3, chuy\u00ean vi\u00ean b\u00e1n h\u00e0ng c\u1ea7n c\u00f3 l\u00f2ng tin m\u00e3nh li\u1ec7t, s\u00e2u \u0111\u1eadm v\u00e0o s\u1ea3n ph\u1ea9m, nh\u01b0ng \u0111i\u1ec1u \u0111\u00f3 kh\u00f4ng c\u00f3 ngh\u0129a l\u00e0 su\u1ed1t ng\u00e0y ch\u00fang ta ch\u1ec9 ngh\u0129, m\u01a1 m\u1ed9ng, v\u00e0 \u201ct\u00f4n s\u00f9ng\u201d nh\u1eefng s\u1ea3n ph\u1ea9m m\u00e0 m\u00ecnh \u0111ang b\u00e1n. Khi \u1ea5y ch\u00fang ta s\u1ebd l\u00e0m phi\u1ec1n ng\u01b0\u1eddi kh\u00e1c v\u00ec m\u00ecnh c\u1ee9 tuy\u00ean truy\u1ec1n, r\u1ee7 r\u00ea h\u1ecd c\u00f9ng tham gia m\u00e0 kh\u00f4ng c\u1ea7n bi\u1ebft \u0111\u1ebfn suy ngh\u0129 c\u1ee7a h\u1ecd. Cu\u1ed9c s\u1ed1ng c\u00f2n nhi\u1ec1u th\u1ee9 phong ph\u00fa, nhi\u1ec1u vi\u1ec7c \u0111\u1ec3 l\u00e0m, nhi\u1ec1u \u0111i\u1ec1u \u0111\u1ec3 t\u1eadn h\u01b0\u01a1ng, ch\u00fang ta kh\u00f4ng n\u00ean t\u1ef1 tr\u00f3i m\u00ecnh l\u00e0m m\u1ed9t \u201ct\u00edn \u0111\u1ed3\u201d qu\u00e1 m\u1ee9c trung th\u00e0nh c\u1ee7a b\u1ea5t k\u1ef3 m\u1ed9t s\u1ea3n ph\u1ea9m v\u1eadt ch\u1ea5t n\u00e0o c\u1ea3.<\/p>\n

\n

L\u00e2m Minh Ch\u00e1nh \u2013 Ch\u1ee7 t\u1ecbch H\u1ecdc vi\u00ean Kinh Doanh & T\u00e0i ch\u00ednh BizUni<\/em>
\nChuy\u00ean gia T\u00e0i ch\u00ednh, t\u00e1c gi\u1ea3 S\u00e1ch T\u00e0i ch\u00ednh c\u00e1 nh\u00e2n d\u00e0nh cho ng\u01b0\u1eddi Vi\u1ec7t Nam<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Nh\u1eefng chuy\u00ean vi\u00ean b\u00e1n h\u00e0ng h\u01b0\u1edfng hoa h\u1ed3ng xu\u1ea5t s\u1eafc \u0111\u01b0\u1ee3c c\u00e1c c\u00f4ng ty tr\u1ecdng d\u1ee5ng v\u00e0 \u0111\u01b0\u1ee3c h\u01b0\u1edfng nhi\u1ec1u \u01b0u \u0111\u00e3i. H\u1ecd c\u00f3 th\u1ec3 l\u00e0m gi\u00e0u \u201ct\u01b0\u01a1ng \u0111\u1ed1i\u201d t\u1eeb ngh\u1ec1 c\u1ee7a m\u00ecnh. B\u00e1n h\u00e0ng h\u01b0\u1edfng hoa h\u1ed3ng l\u00e0 m\u1ed9t ngh\u1ec1 \u0111\u1eb7c bi\u1ec7t Nh\u1eefng ng\u01b0\u1eddi b\u00e1n h\u00e0ng \u0111\u01b0\u1ee3c ph\u00e2n ra th\u00e0nh hai nh\u00f3m: – Nh\u00f3m…<\/p>\n","protected":false},"author":2,"featured_media":3638,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"default","_kad_post_title":"default","_kad_post_layout":"default","_kad_post_sidebar_id":"","_kad_post_content_style":"default","_kad_post_vertical_padding":"default","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[2],"tags":[70,68,69],"class_list":["post-3633","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tai-chinh-ca-nhan","tag-chuyen-vien-ban-hang","tag-kim-tu-do-robert-kiyosaki","tag-lam-giau-tu-ban-hang-huong-hoa-hong"],"featured_image_src_large":["https:\/\/i0.wp.com\/bizuni.vn\/dau-tu\/wp-content\/uploads\/2022\/07\/kiem-tien-lam-giau-7.jpg?fit=1024%2C536&ssl=1",1024,536,true],"author_info":{"display_name":"Hi\u1ec1n Nguy\u1ec5n","author_link":"https:\/\/bizuni.vn\/dau-tu\/author\/hn\/"},"comment_info":0,"category_info":[{"term_id":2,"name":"T\u00e0i ch\u00ednh c\u00e1 nh\u00e2n","slug":"tai-chinh-ca-nhan","term_group":0,"term_taxonomy_id":2,"taxonomy":"category","description":"Chuy\u00ean trang g\u1ed3m nh\u1eefng b\u00e0i vi\u1ebft v\u1ec1 T\u00e0i ch\u00ednh c\u00e1 nh\u00e2n c\u1ee7a t\u00e1c gi\u1ea3 L\u00e2m Minh Ch\u00e1nh","parent":0,"count":17,"filter":"raw","cat_ID":2,"category_count":17,"category_description":"Chuy\u00ean trang g\u1ed3m nh\u1eefng b\u00e0i vi\u1ebft v\u1ec1 T\u00e0i ch\u00ednh c\u00e1 nh\u00e2n c\u1ee7a t\u00e1c gi\u1ea3 L\u00e2m Minh Ch\u00e1nh","cat_name":"T\u00e0i ch\u00ednh c\u00e1 nh\u00e2n","category_nicename":"tai-chinh-ca-nhan","category_parent":0}],"tag_info":[{"term_id":70,"name":"chuy\u00ean vi\u00ean b\u00e1n h\u00e0ng","slug":"chuyen-vien-ban-hang","term_group":0,"term_taxonomy_id":70,"taxonomy":"post_tag","description":"","parent":0,"count":1,"filter":"raw"},{"term_id":68,"name":"Kim t\u1ee9 \u0111\u1ed3 Robert Kiyosaki","slug":"kim-tu-do-robert-kiyosaki","term_group":0,"term_taxonomy_id":68,"taxonomy":"post_tag","description":"","parent":0,"count":1,"filter":"raw"},{"term_id":69,"name":"l\u00e0m gi\u00e0u t\u1eeb b\u00e1n h\u00e0ng h\u01b0\u1edfng hoa h\u1ed3ng","slug":"lam-giau-tu-ban-hang-huong-hoa-hong","term_group":0,"term_taxonomy_id":69,"taxonomy":"post_tag","description":"","parent":0,"count":1,"filter":"raw"}],"taxonomy_info":{"category":[{"value":2,"label":"T\u00e0i ch\u00ednh c\u00e1 nh\u00e2n"}],"post_tag":[{"value":70,"label":"chuy\u00ean vi\u00ean b\u00e1n h\u00e0ng"},{"value":68,"label":"Kim t\u1ee9 \u0111\u1ed3 Robert Kiyosaki"},{"value":69,"label":"l\u00e0m gi\u00e0u t\u1eeb b\u00e1n h\u00e0ng h\u01b0\u1edfng hoa h\u1ed3ng"}]},"jetpack_featured_media_url":"https:\/\/i0.wp.com\/bizuni.vn\/dau-tu\/wp-content\/uploads\/2022\/07\/kiem-tien-lam-giau-7.jpg?fit=1200%2C628&ssl=1","_links":{"self":[{"href":"https:\/\/bizuni.vn\/dau-tu\/wp-json\/wp\/v2\/posts\/3633","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bizuni.vn\/dau-tu\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bizuni.vn\/dau-tu\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bizuni.vn\/dau-tu\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/bizuni.vn\/dau-tu\/wp-json\/wp\/v2\/comments?post=3633"}],"version-history":[{"count":3,"href":"https:\/\/bizuni.vn\/dau-tu\/wp-json\/wp\/v2\/posts\/3633\/revisions"}],"predecessor-version":[{"id":3784,"href":"https:\/\/bizuni.vn\/dau-tu\/wp-json\/wp\/v2\/posts\/3633\/revisions\/3784"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bizuni.vn\/dau-tu\/wp-json\/wp\/v2\/media\/3638"}],"wp:attachment":[{"href":"https:\/\/bizuni.vn\/dau-tu\/wp-json\/wp\/v2\/media?parent=3633"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bizuni.vn\/dau-tu\/wp-json\/wp\/v2\/categories?post=3633"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bizuni.vn\/dau-tu\/wp-json\/wp\/v2\/tags?post=3633"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}