{"id":1517,"date":"2019-01-16T16:39:57","date_gmt":"2019-01-16T09:39:57","guid":{"rendered":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/?p=1517"},"modified":"2022-10-15T22:48:00","modified_gmt":"2022-10-15T15:48:00","slug":"cach-tao-ra-noi-dung-hieu-qua-de-phat-trien-doanh-nghiep-cua-ban","status":"publish","type":"post","link":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/cach-tao-ra-noi-dung-hieu-qua-de-phat-trien-doanh-nghiep-cua-ban\/","title":{"rendered":"C\u00e1ch t\u1ea1o ra n\u1ed9i dung hi\u1ec7u qu\u1ea3 \u0111\u1ec3 ph\u00e1t tri\u1ec3n doanh nghi\u1ec7p c\u1ee7a b\u1ea1n"},"content":{"rendered":"<p><span style=\"font-size: large;\"><i>B<\/i><i>i\u1ebft \u0111\u01b0\u1ee3c trang web c\u1ee7a m\u00ecnh \u0111ang ho\u1ea1t \u0111\u1ed9ng ra sao l\u00e0 ch\u00eca kho\u00e1 \u0111\u1ec3 hi\u1ec3u \u0111\u01b0\u1ee3c \u0111i\u1ec3m m\u1ea1nh v\u00e0 \u0111i\u1ec3m y\u1ebfu c\u1ee7a c\u00e1c ho\u1ea1t \u0111\u1ed9ng trong c\u00f4ng ty b\u1ea1n.<span class=\"\" style=\"display:block;clear:both;height: 0px;padding-top: 20px;border-top-width:0px;border-bottom-width:0px;\"><\/span><\/i><\/span><\/p>\n<p><span style=\"font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt;\">Marketing n\u1ed9i dung t\u1ed1t gi\u1ed1ng nh\u01b0 m\u1ed9t con thi\u00ean nga: tr\u00f4ng r\u1ea5t d\u1ec5 d\u00e0ng v\u00e0 duy\u00ean d\u00e1ng d\u01b0\u1edbi con m\u1eaft th\u01b0\u1eddng, nh\u01b0ng \u0111\u1eb1ng sau \u0111\u00f3 l\u00e0 r\u1ea5t nhi\u1ec1u n\u1ed7 l\u1ef1c \u0111\u1ec3 c\u00f3 th\u1ec3 khi\u1ebfn m\u1ecdi chuy\u1ec7n x\u1ea3y ra.<span class=\"\" style=\"display:block;clear:both;height: 0px;padding-top: 5px;border-top-width:0px;border-bottom-width:0px;\"><\/span><\/span><\/p>\n<p><span style=\"font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt;\">Khi n\u00f3i \u0111\u1ebfn chi\u1ebfn l\u01b0\u1ee3c marketing n\u1ed9i dung, c\u00f3 r\u1ea5t nhi\u1ec1u th\u1ee9 \u0111\u1ec3 c\u00e2n nh\u1eafc v\u00e0 c\u00e1c xu h\u01b0\u1edbng m\u1edbi c\u0169ng nh\u01b0 chi\u1ebfn thu\u1eadt lu\u00f4n thay \u0111\u1ed5i. V\u1eady b\u1ea1n n\u00ean l\u00e0m 10 \u0111i\u1ec1u g\u00ec ngay b\u00e2y gi\u1edd \u0111\u1ec3 c\u00f3 th\u1ec3 bi\u1ebfn c\u00f4ng vi\u1ec7c kinh doanh c\u1ee7a b\u1ea1n tr\u1edf n\u00ean th\u00e0nh c\u00f4ng nh\u1ea5t c\u00f3 th\u1ec3?<\/span><\/p>\n<h2><b>Ph\u00e2n t\u00edch trang web<span class=\"\" style=\"display:block;clear:both;height: 0px;padding-top: 20px;border-top-width:0px;border-bottom-width:0px;\"><\/span><\/b><\/h2>\n<p><span style=\"font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt;\">Tr\u01b0\u1edbc khi s\u1eeda \u0111\u1ed5i, b\u1ea1n c\u1ea7n ph\u1ea3i c\u00f3 m\u1ed9t c\u00e1i nh\u00ecn th\u1ef1c t\u1ebf v\u1ec1 nh\u1eefng g\u00ec mang l\u1ea1i k\u1ebft qu\u1ea3 v\u00e0 nh\u1eefng g\u00ec kh\u00f4ng. Bi\u1ebft \u0111\u01b0\u1ee3c trang web c\u1ee7a m\u00ecnh \u0111ang ho\u1ea1t \u0111\u1ed9ng ra sao l\u00e0 ch\u00eca kho\u00e1 \u0111\u1ec3 hi\u1ec3u \u0111\u01b0\u1ee3c \u0111i\u1ec3m m\u1ea1nh v\u00e0 \u0111i\u1ec3m y\u1ebfu c\u1ee7a c\u00e1c ho\u1ea1t \u0111\u1ed9ng trong c\u00f4ng ty b\u1ea1n<span class=\"\" style=\"display:block;clear:both;height: 0px;padding-top: 50px;border-top-width:0px;border-bottom-width:0px;\"><\/span><\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-3351\" src=\"https:\/\/i0.wp.com\/quantridoanhnghiep.pro\/wp-content\/uploads\/2019\/09\/t\u1ea3i-xu\u1ed1ng-9-1.jpg?resize=400%2C258\" alt=\"\" width=\"400\" height=\"258\" data-recalc-dims=\"1\" \/><\/p>\n<p><span style=\"font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt;\"><span class=\"\" style=\"display:block;clear:both;height: 0px;padding-top: 50px;border-top-width:0px;border-bottom-width:0px;\"><\/span><\/span><\/p>\n<p><span style=\"font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt;\">M\u1ed9t s\u1ed1 \u0111i\u1ec1u n\u00ean l\u01b0u \u00fd khi b\u1ea1n ph\u00e2n t\u00edch hi\u1ec7u su\u1ea5t c\u1ee7a trang web :<span class=\"\" style=\"display:block;clear:both;height: 0px;padding-top: 15px;border-top-width:0px;border-bottom-width:0px;\"><\/span><\/span><\/p>\n<ul>\n<li><span style=\"font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt;\">T\u1ec9 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i &#8211; C\u00f3 bao nhi\u00eau ng\u01b0\u1eddi truy c\u1eadp trang web c\u1ee7a b\u1ea1n mua s\u1ea3n ph\u1ea9m?<\/span><\/li>\n<li><\/li>\n<li><span style=\"font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt;\">T\u1ec9 l\u1ec7 b\u1ecf trang \u2013 C\u00f3 bao nhi\u00eau ng\u01b0\u1eddi truy c\u1eadp r\u1eddi kh\u1ecfi trang ngay khi h\u1ecd \u0111\u1ebfn?<\/span><\/li>\n<li><\/li>\n<li><span style=\"font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt;\">S\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi truy c\u1eadp, ng\u01b0\u1eddi truy c\u1eadp trung th\u00e0nh v\u00e0 t\u1ed5ng s\u1ed1 ng\u01b0\u1eddi truy c\u1eadp \u2013 Kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n trung th\u00e0nh \u0111\u1ebfn m\u1ee9c n\u00e0o? H\u1ecd c\u00f3 tr\u1edf l\u1ea1i hay kh\u00f4ng?<\/span><\/li>\n<li><\/li>\n<li><span style=\"font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt;\">Ngu\u1ed3n truy c\u1eadp \u2013 Ng\u01b0\u1eddi truy c\u1eadp c\u1ee7a b\u1ea1n \u0111\u1ebfn t\u1eeb \u0111\u00e2u? Chi\u1ebfn thu\u1eadt marketing n\u00e0o mang l\u1ea1i nhi\u1ec1u ng\u01b0\u1eddi truy c\u1eadp nh\u1ea5t?<\/span><\/li>\n<li><\/li>\n<li><span style=\"font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt;\">S\u1ea3n ph\u1ea9m ho\u1eb7c trang n\u00e0o nh\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u l\u01b0\u1ee3ng truy c\u1eadp v\u00e0 c\u00f3 l\u01b0\u1ee3ng chuy\u1ec3n \u0111\u1ed5i cao nh\u1ea5t?<\/span><\/li>\n<li><\/li>\n<li><span style=\"font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt;\"><span style=\"font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt;\">Trang web c\u1ee7a b\u1ea1n c\u00f3 l\u01b0\u1ee3ng truy c\u1eadp cao nh\u1ea5t v\u00e0o ng\u00e0y n\u00e0o trong tu\u1ea7n?<\/span><\/span><span style=\"font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt;\"><span class=\"\" style=\"display:block;clear:both;height: 0px;padding-top: 50px;border-top-width:0px;border-bottom-width:0px;\"><\/span><\/span><img decoding=\"async\" class=\"aligncenter wp-image-3427 size-large\" src=\"https:\/\/i0.wp.com\/quantridoanhnghiep.pro\/wp-content\/uploads\/2019\/09\/CCO_11.07-1024x512.jpg?resize=660%2C330\" alt=\"\" width=\"660\" height=\"330\" data-recalc-dims=\"1\" \/><\/li>\n<\/ul>\n<p><span style=\"font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt;\"><span class=\"\" style=\"display:block;clear:both;height: 0px;padding-top: 50px;border-top-width:0px;border-bottom-width:0px;\"><\/span><\/span><\/p>\n<h2><b>Nghi\u00ean c\u1ee9u \u0111\u1ed1i th\u1ee7<span class=\"\" style=\"display:block;clear:both;height: 0px;padding-top: 20px;border-top-width:0px;border-bottom-width:0px;\"><\/span><\/b><\/h2>\n<p><span style=\"font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt;\">R\u1ea5t quan tr\u1ecdng trong kinh doanh \u0111\u1ec3 bi\u1ebft \u0111\u01b0\u1ee3c \u0111\u1ed1i th\u1ee7 c\u1ee7a b\u1ea1n \u0111ang l\u00e0m g\u00ec. Vi\u1ec7c \u0111\u00f3 kh\u00f4ng ch\u1ec9 gi\u00fap b\u1ea1n gi\u1eef v\u1eefng \u0111\u01b0\u1ee3c t\u00ednh c\u1ea1nh tranh tr\u00ean th\u1ecb tr\u01b0\u1eddng m\u00e0 c\u00f2n gi\u00fap b\u1ea1n c\u1ea3i thi\u1ec7n c\u00e1c chi\u1ebfn d\u1ecbch c\u1ee7a m\u00ecnh b\u1eb1ng c\u00e1ch ph\u00e2n t\u00edch nh\u1eefng g\u00ec mang l\u1ea1i k\u1ebft qu\u1ea3 v\u00e0 nh\u1eefng g\u00ec kh\u00f4ng cho \u0111\u1ed1i th\u1ee7.<span class=\"\" style=\"display:block;clear:both;height: 0px;padding-top: 10px;border-top-width:0px;border-bottom-width:0px;\"><\/span><\/span><\/p>\n<p><span style=\"font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt;\">Nh\u01b0ng xem trang web c\u1ee7a \u0111\u1ed1i th\u1ee7 v\u00e0 bi\u1ebft \u0111\u01b0\u1ee3c h\u1ecd c\u00f3 gi\u00e1 c\u1ea3 v\u00e0 s\u1ea3n ph\u1ea9m g\u00ec ch\u1ec9 l\u00e0 b\u1ec1 n\u1ed5i c\u1ee7a t\u1ea3ng b\u0103ng. Ph\u00e2n t\u00edch t\u1eeb kho\u00e1, ki\u1ec3m tra qu\u1ea3ng c\u00e1o Facebook c\u1ee7a \u0111\u1ed5i th\u1ee7 c\u0169ng r\u1ea5t quan tr\u1ecdng.<\/span><\/p>\n<h2><b>N\u1ed9i dung c\u1ea1nh tranh<span class=\"\" style=\"display:block;clear:both;height: 0px;padding-top: 20px;border-top-width:0px;border-bottom-width:0px;\"><\/span><\/b><\/h2>\n<p><span style=\"font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt;\">M\u1ed9t khi b\u1ea1n \u0111\u00e3 bi\u1ebft \u0111\u01b0\u1ee3c \u0111\u1ed1i th\u1ee7 \u0111ang l\u00e0m g\u00ec, \u0111\u00e3 \u0111\u1ebfn l\u00fac b\u1ea1n t\u1eadn d\u1ee5ng ki\u1ebfn th\u1ee9c \u0111\u00f3. H\u00e3y khai th\u00e1c \u0111i\u1ec3m y\u1ebfu c\u1ee7a h\u1ecd b\u1eb1ng c\u00e1ch l\u00e0m n\u1ed5i b\u1eadt th\u1ebf m\u1ea1nh c\u1ee7a b\u1ea1n b\u1eb1ng marketing n\u1ed9i dung. V\u00ed d\u1ee5, n\u1ebfu \u0111\u1ed1i th\u1ee7 \u0111ang b\u00e1n s\u1ea3n ph\u1ea9m gi\u1ed1ng v\u1edbi b\u1ea1n, h\u00e3y qu\u1ea3ng c\u00e1o l\u00e0 b\u1ea1n \u0111ang b\u00e1n v\u1edbi gi\u00e1 th\u1ea5p h\u01a1n. N\u1ebfu h\u1ecd kh\u00f4ng cung c\u1ea5p giao h\u00e0ng trong ng\u00e0y, kh\u00f4ng c\u00f3 ch\u00ednh s\u00e1ch \u0111\u1ed5i tr\u1ea3 hay d\u1ecbch v\u1ee5 b\u1ecdc qu\u00e0 t\u1eb7ng, h\u00e3y \u0111\u1ea3m b\u1ea3o t\u1ea5t c\u1ea3 c\u00e1c qu\u1ea3ng c\u00e1o PPC v\u00e0 bi\u1ec3u ng\u1eef tr\u00ean trang web c\u1ee7a b\u1ea1n n\u00f3i r\u00f5 r\u1eb1ng b\u1ea1n c\u00f3 nh\u1eefng th\u1ee9 \u0111\u00f3.<span class=\"\" style=\"display:block;clear:both;height: 0px;padding-top: 50px;border-top-width:0px;border-bottom-width:0px;\"><\/span><\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-3255 size-full\" src=\"https:\/\/i0.wp.com\/quantridoanhnghiep.pro\/wp-content\/uploads\/2019\/09\/Copywriting_Skills-770x360.jpg?resize=770%2C360\" alt=\"\" width=\"770\" height=\"360\" data-recalc-dims=\"1\" \/><\/p>\n<p><span style=\"font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt;\"><span class=\"\" style=\"display:block;clear:both;height: 0px;padding-top: 50px;border-top-width:0px;border-bottom-width:0px;\"><\/span><\/span><\/p>\n<h2><b>T\u1ed1i \u01b0u ho\u00e1 t\u1ed1c \u0111\u1ed9 trang<span class=\"\" style=\"display:block;clear:both;height: 0px;padding-top: 20px;border-top-width:0px;border-bottom-width:0px;\"><\/span><\/b><\/h2>\n<p><span style=\"font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt;\">D\u1ef1a theo c\u00e1c nghi\u00ean c\u1ee9u, 40% ng\u01b0\u1eddi r\u1eddi b\u1ecf m\u1ed9t trang web c\u1ea7n h\u01a1n 3s \u0111\u1ec3 t\u1ea3i v\u00e0 ch\u1ec9 1s ch\u1eadm h\u01a1n trong t\u1ed1c \u0111\u1ed9 ph\u1ea3n \u1ee9ng c\u1ee7a trang c\u00f3 th\u1ec3 m\u1ea5t \u0111i 7% l\u01b0\u1ee3ng chuy\u1ec3n \u0111\u1ed5i. <span class=\"\" style=\"display:block;clear:both;height: 0px;padding-top: 10px;border-top-width:0px;border-bottom-width:0px;\"><\/span><\/span><\/p>\n<p><span style=\"font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt;\">C\u00f3 m\u1ed9t trang web t\u1ea3i nhanh v\u00e0 hi\u1ec7u qu\u1ea3 l\u00e0 r\u1ea5t quan tr\u1ecdng. B\u1ea1n c\u00f3 th\u1ec3 c\u00f3 chi\u1ebfn l\u01b0\u1ee3c marketing n\u1ed9i dung t\u1ed1t nh\u1ea5t th\u1ebf gi\u1edbi, nh\u01b0ng n\u1ebfu ng\u01b0\u1eddi truy c\u1eadp kh\u00f4ng bi\u1ebfn th\u00e0nh kh\u00e1ch h\u00e0ng, \u0111i\u1ec1u \u0111\u00f3 l\u00e0 v\u00f4 ngh\u0129a. \u0110\u1eebng \u0111\u00e1nh m\u1ea5t kh\u00e1ch h\u00e0ng b\u1edfi m\u1ed9t th\u1ee9 ng\u1ed1c ngh\u1ebfch v\u00e0 d\u1ec5 s\u1eeda nh\u01b0 t\u1ed1c \u0111\u1ed9 t\u1ea3i trang.<\/span><\/p>\n<h2><b>Inbound Marketing cho th\u1ebf h\u1ec7 8x, 9x<span class=\"\" style=\"display:block;clear:both;height: 0px;padding-top: 20px;border-top-width:0px;border-bottom-width:0px;\"><\/span><\/b><\/h2>\n<p><span style=\"font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt;\">\u0110\u00e2y l\u00e0 th\u1ebf h\u1ec7 ch\u1ee7 y\u1ebfu khi n\u00f3i t\u1edbi ti\u00eau d\u00f9ng. V\u00e0 h\u1ecd c\u00f3 s\u1ef1 kh\u00e1ng c\u1ef1 v\u1edbi nh\u1eefng chi\u1ebfn thu\u1eadt sale tr\u1ef1c ti\u1ebfp ho\u1eb7c qu\u00e1 l\u1ed9 li\u1ec5u. Thay v\u00e0o \u0111\u00f3, h\u1ecd mu\u1ed1n t\u01b0\u01a1ng t\u00e1c v\u1edbi nh\u1eefng n\u1ed9i dung qu\u00fd gi\u00e1, h\u1eefu \u00edch. V\u1eady khi n\u00f3i \u0111\u1ebfn marketing n\u1ed9i dung, c\u00e1c b\u1ea1n \u0111\u1eebng ng\u1ea1i s\u1eed d\u1ee5ng m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c in-bound v\u1eefng ch\u1eafc. N\u00f3 s\u1ebd kh\u00f4ng c\u00f3 k\u1ebft qu\u1ea3 ngay nh\u01b0ng ch\u1eadm r\u00e3i v\u00e0 ch\u1eafc ch\u1eafn s\u1ebd \u0111\u01b0a b\u1ea1n \u0111\u1ebfn m\u1ee5c ti\u00eau.<span class=\"\" style=\"display:block;clear:both;height: 0px;padding-top: 50px;border-top-width:0px;border-bottom-width:0px;\"><\/span><\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-2893 size-large\" src=\"https:\/\/i0.wp.com\/quantridoanhnghiep.pro\/wp-content\/uploads\/2019\/05\/1-1-1024x685.jpg?resize=660%2C442\" alt=\"\" width=\"660\" height=\"442\" data-recalc-dims=\"1\" \/><\/p>\n<p><span style=\"font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt;\"><span class=\"\" style=\"display:block;clear:both;height: 0px;padding-top: 50px;border-top-width:0px;border-bottom-width:0px;\"><\/span><\/span><\/p>\n<h2><b>T\u1eadp trung v\u00e0o n\u1ed9i dung video<span class=\"\" style=\"display:block;clear:both;height: 0px;padding-top: 20px;border-top-width:0px;border-bottom-width:0px;\"><\/span><\/b><\/h2>\n<p><span style=\"font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt;\">Video l\u00e0 c\u00e1ch ng\u1eafn v\u00e0 h\u1eefu hi\u1ec7u nh\u1ea5t \u0111\u1ec3 c\u00f3 th\u1ec3 truy\u1ec1n t\u1ea3i th\u00f4ng tin \u0111\u1ebfn v\u1edbi nh\u1eefng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u1ee7a b\u1ea1n. Th\u1ef1c ra th\u00ec nghe th\u00f4ng tin \u0111i k\u00e8m v\u1edbi h\u00ecnh \u1ea3nh \u0111\u1ed9ng gi\u00fap ch\u00fang ta ghi nh\u1edb \u0111\u01b0\u1ee3c 65% th\u00f4ng tin \u0111\u00f3, so v\u1edbi trung b\u00ecnh 10% nh\u1edb \u0111\u01b0\u1ee3c khi \u0111\u1ecdc ho\u1eb7c nghe th\u1ee9 g\u00ec \u0111\u00f3. M\u1ed9t s\u1ed1 nghi\u00ean c\u1ee9u c\u0169ng ch\u1ec9 ra r\u1eb1ng kh\u00e1ch h\u00e0ng c\u00f3 64-85% kh\u1ea3 n\u0103ng mua h\u00e0ng nhi\u1ec1u h\u01a1n sau khi xem xong m\u1ed9t video.<span class=\"\" style=\"display:block;clear:both;height: 0px;padding-top: 10px;border-top-width:0px;border-bottom-width:0px;\"><\/span><\/span><\/p>\n<p><span style=\"font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt;\">Video c\u0169ng r\u1ea5t tuy\u1ec7t v\u1eddi cho t\u1ed1i \u01b0u ho\u00e1 c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm. Chia s\u1ebb video tr\u00ean c\u00e1c trang m\u1ea1ng x\u00e3 h\u1ed9i s\u1ebd c\u00f3 th\u1ec3 thu h\u00fat \u0111\u01b0\u1ee3c nhi\u1ec1u l\u01b0\u1ee3t th\u00edch, chia s\u1ebb v\u00e0 l\u01b0\u1ee3ng truy c\u1eadp \u0111\u1ebfn trang web c\u1ee7a b\u1ea1n .\u0110\u0103ng t\u1ea3i video l\u00ean c\u00e1c trang nh\u01b0 Youtube c\u0169ng s\u1ebd gi\u00fap x\u00e2y d\u1ef1ng back-link v\u00e0 l\u01b0\u1ee3ng truy c\u1eadp v\u1ec1 trang web c\u1ee7a b\u1ea1n.<\/span><\/p>\n<h2><b>\u0110\u1eebng qu\u00ean out-bound marketing<span class=\"\" style=\"display:block;clear:both;height: 0px;padding-top: 20px;border-top-width:0px;border-bottom-width:0px;\"><\/span><\/b><\/h2>\n<p><span style=\"font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt;\">H\u00e3y gi\u1eef nh\u1eefng kh\u00e1ch h\u00e0ng c\u0169 c\u0169ng nh\u01b0 m\u1edbi b\u1eb1ng c\u00e1ch t\u01b0\u01a1ng t\u00e1c v\u1edbi h\u1ecd v\u00e0 cung c\u1ea5p th\u00f4ng tin v\u1ec1 c\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n qua e-mail. Nh\u1eefng kh\u00e1ch h\u00e0ng c\u0169 \u0111\u00e3 bi\u1ebft \u0111\u1ebfn b\u1ea1n v\u00e0 mua s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n m\u1ed9t l\u1ea7n, ngh\u0129a l\u00e0 tr\u00ean l\u00fd thuy\u1ebft, bi\u1ebfn h\u1ecd tr\u1edf th\u00e0nh nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng c\u00f3 kh\u1ea3 n\u0103ng cao mua h\u00e0ng ti\u1ebfp. B\u1ea1n c\u00f2n kh\u00f4ng ph\u1ea3i t\u1ed1n th\u00eam ng\u00e2n s\u00e1ch v\u00e0o vi\u1ec7c t\u1ea1o ra n\u1ed9i dung m\u1edbi, m\u00e0 ch\u1ec9 c\u1ea7n s\u1eed d\u1ee5ng l\u1ea1i c\u00e1c b\u00e0i vi\u1ebft v\u00e0 video trong chi\u1ebfn d\u1ecbch inbound marketing.<span class=\"\" style=\"display:block;clear:both;height: 0px;padding-top: 50px;border-top-width:0px;border-bottom-width:0px;\"><\/span><\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-3418 size-full\" src=\"https:\/\/i0.wp.com\/quantridoanhnghiep.pro\/wp-content\/uploads\/2019\/09\/web-page-2084779__340.png?resize=510%2C340\" alt=\"\" width=\"510\" height=\"340\" data-recalc-dims=\"1\" \/><\/p>\n<p><span style=\"font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt;\"><span class=\"\" style=\"display:block;clear:both;height: 0px;padding-top: 50px;border-top-width:0px;border-bottom-width:0px;\"><\/span><\/span><\/p>\n<h2><b>S\u1eed d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9i<span class=\"\" style=\"display:block;clear:both;height: 0px;padding-top: 20px;border-top-width:0px;border-bottom-width:0px;\"><\/span><\/b><\/h2>\n<p><span style=\"font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt;\">Khi n\u00f3i \u0111\u1ebfn chi\u1ebfn l\u01b0\u1ee3c marketing n\u1ed9i dung, \u0111\u1eebng ch\u1ec9 d\u1ef1a v\u00e0o m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p \u0111\u1ec3 l\u00f4i k\u00e9o l\u01b0\u1ee3ng truy c\u1eadp \u0111\u1ebfn trang web c\u1ee7a b\u1ea1n. H\u00e3y s\u1eed d\u1ee5ng c\u00e1c k\u00eanh m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ec3 t\u01b0\u01a1ng t\u00e1c v\u1edbi l\u01b0\u1ee3ng kh\u00e1n gi\u1ea3 m\u1edbi b\u1eb1ng c\u00e1ch \u0111\u0103ng nh\u1eefng n\u1ed9i dung th\u00edch h\u1ee3p v\u00e0 t\u1ed5 ch\u1ee9c c\u00e1c cu\u1ed9c thi.<\/span><\/p>\n<h2><b>Marketing l\u1ea7n hai<span class=\"\" style=\"display:block;clear:both;height: 0px;padding-top: 20px;border-top-width:0px;border-bottom-width:0px;\"><\/span><\/b><\/h2>\n<p><span style=\"font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt;\">T\u1ea1i sao b\u1ea1n ph\u1ea3i \u0111\u1ed5 m\u1ed3 h\u00f4i \u0111\u1ec3 l\u00f4i k\u00e9o kh\u00e1ch h\u00e0ng m\u1edbi \u0111\u1ebfn trang web c\u1ee7a b\u1ea1n, trong khi b\u1ea1n c\u00f3 th\u1ec3 ki\u1ebfm ti\u1ec1n b\u1eb1ng c\u00e1ch t\u01b0\u01a1ng t\u00e1c v\u1edbi nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 truy c\u1eadp trang web c\u1ee7a b\u1ea1n? B\u1ea5t k\u1ec3 h\u1ecd truy c\u1eadp v\u00e0o trang web c\u1ee7a b\u1ea1n m\u00e0 kh\u00f4ng mua h\u00e0ng, m\u1ed9t ng\u01b0\u1eddi xem m\u1ed9t s\u1ea3n ph\u1ea9m v\u00e0i l\u1ea7n nh\u01b0ng kh\u00f4ng mua, ho\u1eb7c m\u1ed9t kh\u00e1ch h\u00e0ng c\u0169 m\u00e0 c\u00f3 th\u1ec3 h\u1ecd th\u00edch s\u1ea3n ph\u1ea9m kh\u00e1c c\u1ee7a b\u1ea1n, b\u1ea1n c\u00f3 th\u1ec3 t\u01b0\u01a1ng t\u00e1c v\u1edbi h\u1ecd b\u1eb1ng c\u00e1c qu\u1ea3ng c\u00e1o chi\u1ebfn l\u01b0\u1ee3c \u0111\u01b0\u1ee3c t\u1ea1o ra \u0111\u1ec3 nh\u1eafm \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m c\u1ee7a h\u1ecd.<span class=\"\" style=\"display:block;clear:both;height: 0px;padding-top: 10px;border-top-width:0px;border-bottom-width:0px;\"><\/span><\/span><\/p>\n<p><span style=\"font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt;\">K\u1ec3 c\u1ea3 n\u1ebfu b\u1ea1n l\u00e0 m\u1ed9t doanh nghi\u1ec7p nh\u1ecf ho\u1eb7c m\u1ed9t c\u00f4ng ty l\u1edbn, marketing l\u1ea7n hai n\u00ean l\u00e0 m\u1ed9t ph\u1ea7n trong chi\u1ebfn l\u01b0\u1ee3c marketing n\u1ed9i dung c\u1ee7a b\u1ea1n.<span class=\"\" style=\"display:block;clear:both;height: 0px;padding-top: 50px;border-top-width:0px;border-bottom-width:0px;\"><\/span><\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-2886 size-full\" src=\"https:\/\/i0.wp.com\/quantridoanhnghiep.pro\/wp-content\/uploads\/2019\/08\/1-8.jpg?resize=650%2C413\" alt=\"\" width=\"650\" height=\"413\" data-recalc-dims=\"1\" \/><\/p>\n<p><span style=\"font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt;\"><span class=\"\" style=\"display:block;clear:both;height: 0px;padding-top: 50px;border-top-width:0px;border-bottom-width:0px;\"><\/span><\/span><\/p>\n<h2><b>T\u1eadn d\u1ee5ng m\u1ecdi c\u01a1 h\u1ed9i b\u00e1n ch\u00e9o c\u00f3 th\u1ec3<span class=\"\" style=\"display:block;clear:both;height: 0px;padding-top: 20px;border-top-width:0px;border-bottom-width:0px;\"><\/span><\/b><\/h2>\n<p><span style=\"font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt;\">M\u1ed9t c\u00e1ch \u0111\u01a1n gi\u1ea3n \u0111\u1ec3 t\u0103ng l\u1ee3i nhu\u1eadn c\u1ee7a b\u1ea1n m\u00e0 kh\u00f4ng ph\u1ea3i t\u00ecm kh\u00e1ch h\u00e0ng m\u1edbi l\u00e0 khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n mua th\u00eam nhi\u1ec1u th\u1ee9 h\u01a1n. C\u00f3 v\u00e0i c\u00e1ch b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng m\u00e0 kh\u00f4ng t\u1ecf ra qu\u00e1 l\u1ed9 li\u1ec5u. V\u00ed d\u1ee5, s\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 ph\u00e2n t\u00edch h\u00ecnh \u1ea3nh ch\u1ea1y b\u1edfi AI \u0111\u1ec3 nh\u1eadn \u0111\u1ecbnh nh\u1eefng n\u00e9t \u0111\u1eb7c tr\u01b0ng c\u1ee7a m\u1ed9t s\u1ea3n ph\u1ea9m v\u00e0 s\u1eed d\u1ee5ng th\u00f4ng tin \u0111\u00f3 \u0111\u1ec3 g\u1ee3i \u00fd nh\u1eefng s\u1ea3n ph\u1ea9m t\u01b0\u01a1ng t\u1ef1 ho\u1eb7c li\u00ean quan \u0111\u1ec3 kh\u00e1ch h\u00e0ng ti\u00eau nhi\u1ec1u h\u01a1n.<span class=\"\" style=\"display:block;clear:both;height: 0px;padding-top: 10px;border-top-width:0px;border-bottom-width:0px;\"><\/span><\/span><\/p>\n<p><span style=\"font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt;\">C\u00f3 nhi\u1ec1u c\u00e1ch \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c \u0111i\u1ec1u n\u00e0y nh\u01b0ng m\u1ee5c \u0111\u00edch ch\u00ednh l\u00e0 khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng mua nhi\u1ec1u s\u1ea3n ph\u1ea9m m\u1ed7i khi h\u1ecd truy c\u1eadp trang web c\u1ee7a b\u1ea1n.<span class=\"\" style=\"display:block;clear:both;height: 0px;padding-top: 10px;border-top-width:0px;border-bottom-width:0px;\"><\/span><\/span><\/p>\n<p><span style=\"font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt;\">Marketing n\u1ed9i dung lu\u00f4n lu\u00f4n bi\u1ebfn chuy\u1ec3n v\u00e0 lu\u00f4n c\u00f3 nh\u1eefng khuynh h\u01b0\u1edbng ho\u1eb7c th\u1ee7 thu\u1eadt m\u1edbi khi\u1ebfn ch\u00fang ta thay \u0111\u1ed5i c\u00e1ch l\u00e0m vi\u1ec7c. Nh\u01b0ng nh\u1eefng th\u1ee9 c\u01a1 b\u1ea3n lu\u00f4n lu\u00f4n tr\u01b0\u1eddng t\u1ed3n.<span class=\"\" style=\"display:block;clear:both;height: 0px;padding-top: 10px;border-top-width:0px;border-bottom-width:0px;\"><\/span><\/span><\/p>\n<p><span style=\"font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt;\">Ph\u00e2n t\u00edch \u0111\u1ed1i th\u1ee7 c\u1ee7a b\u1ea1n c\u0169ng nh\u01b0 ch\u00ednh b\u1ea3n th\u00e2n m\u00ecnh, khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng c\u0169 v\u00e0 m\u1edbi t\u01b0\u01a1ng t\u00e1c th\u01b0\u1eddng xuy\u00ean v\u1edbi trang web s\u1ebd t\u1ed1i \u0111a ho\u00e1 doanh thu c\u1ee7a b\u1ea1n v\u00e0 gi\u00fap doanh nghi\u1ec7p c\u1ee7a b\u1ea1n ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng.<span class=\"\" style=\"display:block;clear:both;height: 0px;padding-top: 20px;border-top-width:0px;border-bottom-width:0px;\"><\/span><\/span><\/p>\n<p style=\"text-align: right;\"><strong><span style=\"font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt;\">Sachin Rajah, Entrepreneuer<\/span><\/strong><\/p>\n<p><em><strong><span style=\"font-family: tahoma, arial, helvetica, sans-serif; font-size: 17pt;\">C\u00e1c kh\u00f3a h\u1ecdc c\u00f9ng ch\u1ee7 \u0111\u1ec1<\/span><\/strong><\/em><\/p>\n<p>M\u1eddi b\u1ea1n tham kh\u1ea3o:<\/p>\n<p><span style=\"color: #003366;\"><strong><a style=\"color: #003366;\" href=\"https:\/\/bizuni.vn\/mo-hinh-tu-duy-sang-tao\">M\u00d4 H\u00ccNH V\u00c0 T\u01af DUY S\u00c1NG T\u1ea0O TRONG KINH DOANH<\/a><\/strong><\/span> (GV: <strong><a href=\"https:\/\/bizuni.vn\/giang-vien\/ho-duc-hoan-168.html\">H\u1ed3 \u0110\u1ee9c Ho\u00e0n<\/a><\/strong>)<br \/>\nKh\u00f3a h\u1ecdc gi\u00fap h\u1ecdc vi\u00ean hi\u1ec3u \u0111\u01b0\u1ee3c v\u00ec sao \u0111a s\u1ed1 ng\u01b0\u1eddi Vi\u1ec7t v\u1eabn gi\u1eef t\u01b0 duy \u201c\u1ed5n \u0111\u1ecbnh\u201d trong doanh nghi\u1ec7p, h\u01b0\u1edbng d\u1eabn chi ti\u1ebft c\u00e1ch th\u1ee9c \u00e1p d\u1ee5ng \u201cT\u01b0 duy ng\u01b0\u1ee3c\u201d, \u201cK\u1ebft n\u1ed1i\u201d, \u201cThay \u0111\u1ed5i t\u00ednh n\u0103ng\u201d v\u00e0 \u201cT\u00ecm ki\u1ebfm th\u00f4ng tin\u201d \u0111\u1ec3 h\u00ecnh th\u00e0nh \u00fd t\u01b0\u1edfng s\u00e1ng t\u1ea1o. H\u1ed7 tr\u1ee3 h\u1ecdc vi\u00ean t\u00ecm hi\u1ec3u, v\u1eadn d\u1ee5ng c\u00e1c ph\u01b0\u01a1ng ph\u00e1p s\u00e1ng t\u1ea1o trong h\u00e0nh tr\u00ecnh kh\u1edfi nghi\u1ec7p. <span class=\"\" style=\"display:block;clear:both;height: 0px;padding-top: 5px;border-top-width:0px;border-bottom-width:0px;\"><\/span><br \/>\n<span style=\"color: #003366;\"><strong><a style=\"color: #003366;\" href=\"https:\/\/bizuni.vn\/ky-nang-nghe-nghiep\">K\u1ef8 N\u0102NG PH\u00c1T TRI\u1ec2N NGH\u1ec0 NGHI\u1ec6P<\/a> <\/strong><\/span>(GV: <strong><a href=\"https:\/\/bizuni.vn\/giang-vien\/tj-walker-162.html\">TJ Walker<\/a><\/strong>)<br \/>\nKh\u00f3a h\u1ecdc gi\u00fap c\u00e1c h\u1ecdc vi\u00ean l\u00e0 c\u1ea5p qu\u1ea3n l\u00fd, nh\u00e2n vi\u00ean hi\u1ec3u r\u1eb1ng k\u1ef9 n\u0103ng v\u1ec1 chuy\u00ean m\u00f4n l\u00e0 ch\u01b0a \u0111\u1ee7, h\u1ecdc c\u1ea7n ph\u1ea3i trang b\u1ecb 11 k\u1ef9 n\u0103ng v\u00e0 th\u00e1i \u0111\u1ed9 c\u1ed1t l\u00f5i gi\u00fap h\u1ecd t\u1ed3n t\u1ea1i v\u00e0 th\u0103ng ti\u1ebfn trong doanh nghi\u1ec7p v\u00e0 t\u1ed5 ch\u1ee9c. <span class=\"\" style=\"display:block;clear:both;height: 0px;padding-top: 5px;border-top-width:0px;border-bottom-width:0px;\"><\/span><br \/>\n<span style=\"color: #003366;\"><strong><a style=\"color: #003366;\" href=\"https:\/\/bizuni.vn\/CEO-quoc-te\">CEO + CT QU\u1ed0C T\u1ebe CHO CH\u1ee6 DOANH NGHI\u1ec6P, GI\u00c1M \u0110\u1ed0C \u0110I\u1ec0U H\u00c0NH<\/a><\/strong><\/span><br \/>\nKh\u00f3a h\u1ecdc trang b\u1ecb ki\u1ebfn th\u1ee9c qu\u1ea3n tr\u1ecb doanh nghi\u1ec7p to\u00e0n di\u1ec7n, c\u1eadp nh\u1eadt c\u00e1c ki\u1ebfn th\u1ee9c qu\u1ea3n tr\u1ecb doanh nghi\u1ec7p qu\u1ed1c t\u1ebf, ph\u00e1t tri\u1ec3n, n\u00e2ng t\u1ea7m t\u01b0 duy chi\u1ebfn l\u01b0\u1ee3c, t\u01b0 qu\u1ea3n tr\u1ecb v\u00e0 h\u1ecdc vi\u00ean ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng c\u00e1c ki\u1ebfn th\u1ee9c c\u1ee7a kh\u00f3a h\u1ecdc v\u00e0o th\u1ef1c t\u1ebf doanh nghi\u1ec7p.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bi\u1ebft \u0111\u01b0\u1ee3c trang web c\u1ee7a m\u00ecnh \u0111ang ho\u1ea1t \u0111\u1ed9ng ra sao l\u00e0 ch\u00eca kho\u00e1 \u0111\u1ec3 hi\u1ec3u \u0111\u01b0\u1ee3c \u0111i\u1ec3m m\u1ea1nh v\u00e0 \u0111i\u1ec3m y\u1ebfu c\u1ee7a c\u00e1c ho\u1ea1t \u0111\u1ed9ng trong c\u00f4ng ty b\u1ea1n.&hellip;<\/p>\n","protected":false},"author":1,"featured_media":1518,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[27],"tags":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/bizuni.vn\/kien-thuc-quan-tri\/wp-content\/uploads\/2019\/01\/content.jpg?fit=1400%2C961&ssl=1","_links":{"self":[{"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/posts\/1517"}],"collection":[{"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/comments?post=1517"}],"version-history":[{"count":0,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/posts\/1517\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/media\/1518"}],"wp:attachment":[{"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/media?parent=1517"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/categories?post=1517"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/tags?post=1517"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}