{"id":1617,"date":"2019-02-13T09:22:08","date_gmt":"2019-02-13T02:22:08","guid":{"rendered":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/?p=1617"},"modified":"2022-10-15T22:48:00","modified_gmt":"2022-10-15T15:48:00","slug":"su-khac-biet-giua-quang-cao-advertising-va-tiep-thi-marketing-la-gi","status":"publish","type":"post","link":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/su-khac-biet-giua-quang-cao-advertising-va-tiep-thi-marketing-la-gi\/","title":{"rendered":"S\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa Qu\u1ea3ng c\u00e1o (Advertising) v\u00e0 Ti\u1ebfp th\u1ecb (Marketing) l\u00e0 g\u00ec?"},"content":{"rendered":"

Ch\u00fang ta r\u1ea5t d\u1ec5 nh\u1ea7m l\u1eabn hai kh\u00e1i ni\u1ec7m n\u00e0y, nh\u1ea5t l\u00e0 khi b\u1ea1n \u0111ang ph\u1ea3i \u0111\u1ea3m \u0111\u01b0\u01a1ng m\u1ecdi kh\u00eda c\u1ea1nh c\u1ee7a c\u00f4ng vi\u1ec7c kinh doanh. Hi\u1ec3u \u0111\u01b0\u1ee3c s\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa hai t\u1eeb n\u00e0y l\u00e0 r\u1ea5t quan tr\u1ecdng \u0111\u1ec3 c\u00f3 chi\u1ebfn l\u01b0\u1ee3c \u0111\u00fang \u0111\u1eafn cho doanh nghi\u1ec7p c\u1ee7a b\u1ea1n.<\/span><\/span><\/p>\n

Qu\u1ea3ng b\u00e1 cho doanh nghi\u1ec7p c\u1ee7a b\u1ea1n n\u1eb1m trong kh\u00e1i ni\u1ec7m ti\u1ebfp th\u1ecb. \u1ede c\u1ed1t l\u00f5i c\u1ee7a v\u1ea5n \u0111\u1ec1 th\u00ec qu\u1ea3ng c\u00e1o l\u00e0 m\u1ed9t nh\u00e1nh c\u1ee7a ti\u1ebfp th\u1ecb. Nh\u1eefng nh\u00e1nh kh\u00e1c c\u1ee7a ti\u1ebfp th\u1ecb bao g\u1ed3m quan h\u1ec7 c\u00f4ng ch\u00fang, nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, m\u1ea1ng x\u00e3 h\u1ed9i,…<\/span><\/span><\/p>\n

B\u1ea1n \u0111ang l\u01b0\u1edbt Facebook th\u00ec \u0111\u1ed9t nhi\u00ean nh\u00ecn th\u1ea5y m\u1ed9t b\u00e0i \u0111\u0103ng c\u00f3 g\u1eafn th\u1ebb \u201cT\u00e0i tr\u1ee3\u201d. \u0110\u00f3 l\u00e0 qu\u1ea3ng c\u00e1o. B\u1ea1n \u0111ang l\u00e1i xe tr\u00ean \u0111\u01b0\u1eddng v\u00e0 m\u1ed9t t\u1ea5m bi\u1ec3n r\u1ea5t to b\u00ean l\u00e0n \u0111\u01b0\u1eddng th\u00f4ng b\u00e1o v\u1ec1 m\u1ed9t \u0111\u00eam nh\u1ea1c h\u1ed9i. \u0110\u00f3 c\u0169ng l\u00e0 qu\u1ea3ng c\u00e1o.<\/span><\/span><\/p>\n

Nh\u01b0ng ti\u1ebfp th\u1ecb bao g\u1ed3m t\u1ea5t c\u1ea3 nh\u1eefng c\u1ea3m nh\u1eadn c\u1ee7a ng\u01b0\u1eddi kh\u00e1c v\u1ec1 doanh nghi\u1ec7p c\u1ee7a b\u1ea1n d\u1ef1a tr\u00ean nh\u1eefng y\u1ebfu t\u1ed1 b\u00ean ngo\u00e0i. Qu\u1ea3ng c\u00e1o c\u00f3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn c\u1ea3m nh\u1eadn \u0111\u00f3, nh\u01b0ng n\u00f3 kh\u00f4ng ch\u1ec9 l\u00e0 \u0111i\u1ec1u duy nh\u1ea5t.<\/span><\/span><\/p>\n

John Robinson, l\u00e0m vi\u1ec7c t\u1ea1i Purple Monkey Garage cho bi\u1ebft: \u201cKhi b\u1ea1n \u0111i si\u00eau th\u1ecb v\u00e0 nh\u00ecn th\u1ea5y m\u1ed9t gian h\u00e0ng tr\u01b0ng b\u00e0y cho b\u1ea1n th\u1eed ph\u00f4 mai mi\u1ec5n ph\u00ed, \u0111\u00f3 l\u00e0 ti\u1ebfp th\u1ecb. M\u1ed9t c\u1eeda h\u00e0ng trang s\u1ee9c m\u1eddi 10 kh\u00e1ch h\u00e0ng n\u1ed5i b\u1eadt nh\u1ea5t c\u1ee7a h\u1ecd tham d\u1ef1 v\u00e0o m\u1ed9t s\u1ef1 ki\u1ec7n tr\u01b0ng b\u00e0y nh\u1eefng d\u00f2ng s\u1ea3n ph\u1ea9m m\u1edbi nh\u1ea5t, \u0111\u00f3 c\u0169ng l\u00e0 ti\u1ebfp th\u1ecb. N\u00f3i t\u00f3m l\u1ea1i, qu\u1ea3ng c\u00e1o l\u00e0 s\u1ef1 lan t\u1ecfa th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n, trong khi ti\u1ebfp th\u1ecb l\u00e0 cung c\u1ea5p cho kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n nh\u1eefng tr\u1ea3i nghi\u1ec7m \u0111\u1ec3 g\u00e2y \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn c\u00e1ch h\u1ecd nh\u00ecn nh\u1eadn ch\u00fang ta.<\/strong>\u201d<\/span><\/p>\n

<\/span><\/strong><\/h2>\n

\"\"<\/p>\n

<\/span><\/strong><\/h2>\n

\u1ee8ng d\u1ee5ng ti\u1ebfp th\u1ecb v\u00e0 qu\u1ea3ng c\u00e1o trong kinh doanh<\/h2>\n

<\/span>
\n\u0110i\u1ec3m kh\u1edfi \u0111\u1ea7u c\u1ee7a b\u1ea5t k\u00ec m\u1ed9t ho\u1ea1t \u0111\u1ed9ng qu\u1ea3ng c\u00e1o ho\u1eb7c ti\u1ebfp th\u1ecb n\u00e0o c\u0169ng n\u00ean \u0111\u01b0\u1ee3c b\u1eaft \u0111\u1ea7u v\u1edbi m\u1ed9t k\u1ebf ho\u1ea1ch t\u1ed5ng qu\u00e1t bao g\u1ed3m:<\/span><\/span><\/p>\n

    \n
  • Kinh ph\u00ed<\/span><\/em><\/li>\n
  • M\u1ee5c ti\u00eau nhi\u1ec7m v\u1ee5<\/span><\/em><\/li>\n
  • Th\u00f4ng \u0111i\u1ec7p c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u<\/span><\/em><\/li>\n
  • M\u1ee5c \u0111\u00edch<\/span><\/em><\/li>\n
  • M\u1ee5c ti\u00eau ng\u1eafn v\u00e0 d\u00e0i h\u1ea1n<\/span><\/em><\/li>\n
  • Kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau<\/span><\/em><\/li>\n<\/ul>\n<\/span>\n

    \"\"<\/p>\n

    <\/span><\/strong><\/h2>\n

    Ti\u1ebfp th\u1ecb v\u00e0 qu\u1ea3ng c\u00e1o kh\u00f4ng c\u00f3 vai tr\u00f2 gi\u1ed1ng nhau b\u1edfi v\u00ec t\u1ea5t c\u1ea3 c\u00e1c c\u00f4ng ty v\u00e0 kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau l\u00e0 kh\u00e1c nhau. V\u00ed d\u1ee5, n\u1ebfu b\u1ea1n \u0111\u1ecbnh b\u00e1n \u0111\u1ed3 cho ng\u01b0\u1eddi cao tu\u1ed5i \u1edf H\u1ed3 Ch\u00ed Minh, d\u1eef li\u1ec7u t\u1eeb qu\u1ea3ng c\u00e1o Facebook s\u1ebd c\u00f3 th\u1ec3 cho th\u1ea5y r\u1eb1ng kh\u00f4ng c\u00f3 th\u1ecb tr\u01b0\u1eddng n\u00e0o ph\u00f9 h\u1ee3p, nh\u01b0ng s\u1ed1 l\u01b0\u1ee3ng \u0111\u1ed9c gi\u1ea3 cao tu\u1ed5i c\u1ee7a t\u1edd b\u00e1o \u0111\u1ecba ph\u01b0\u01a1ng th\u00ec l\u1ea1i r\u1ea5t cao. Trong tr\u01b0\u1eddng h\u1ee3p n\u00e0y th\u00ec c\u00f3 l\u1ebd b\u1ea1n \u0111\u00e3 \u0111\u01b0a ra \u0111\u01b0\u1ee3c quy\u1ebft \u0111\u1ecbnh.<\/span><\/p>\n

    Qu\u1ea3ng c\u00e1o v\u00e0 \u00fd t\u01b0\u1edfng cho nh\u1eefng k\u00eanh ti\u1ebfp th\u1ecb<\/h2>\n<\/span>\n

    Khi k\u1ebf ho\u1ea1ch \u0111\u00e3 h\u00ecnh th\u00e0nh, b\u1ea1n s\u1ebd c\u00f3 th\u1ec3 \u0111\u01b0a ra nh\u1eefng quy\u1ebft \u0111\u1ecbnh t\u1ed1t h\u01a1n \u0111\u1ec3 t\u1eadp trung v\u00e0o kh\u00eda c\u1ea1nh n\u00e0o trong qu\u1ea3ng c\u00e1o v\u00e0 ti\u1ebfp th\u1ecb.<\/span><\/p>\n

    \u00dd t\u01b0\u1edfng cho nh\u1eefng k\u00eanh qu\u1ea3ng c\u00e1o<\/span><\/h2>\n
      \n
    • Qu\u1ea3ng c\u00e1o Facebook.<\/strong> Qu\u1ea3ng c\u00e1o tr\u00ean Facebook l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 m\u1ea1nh m\u1ebd, b\u1edfi b\u1ea1n c\u00f3 th\u1ec3 theo d\u00f5i v\u00e0 ki\u1ec3m tra ch\u00fang m\u1ed9t c\u00e1ch s\u00e1t sao \u0111\u1ec3 bi\u1ebft \u0111\u01b0\u1ee3c chi\u1ebfn d\u1ecbch c\u1ee7a m\u00ecnh \u0111ang th\u00e0nh c\u00f4ng v\u00e0 hi\u1ec7u qu\u1ea3 hay kh\u00f4ng.<\/span><\/span><\/li>\n
    • Google Adwords.<\/strong> \u0110\u00e2y c\u0169ng l\u00e0 m\u1ed9t c\u00e1ch qu\u1ea3ng c\u00e1o linh ho\u1ea1t v\u00e0 hi\u1ec7u qu\u1ea3, ch\u00fang c\u00f3 th\u1ec3 nh\u1eafm \u0111\u1ebfn nh\u1eefng t\u1eeb kh\u00f3a \u0111\u01b0\u1ee3c t\u00ecm ki\u1ebfm nhi\u1ec1u nh\u1ea5t.<\/span><\/span><\/li>\n
    • Truy\u1ec1n th\u00f4ng \u0111\u1ecba ph\u01b0\u01a1ng.<\/strong> \u0110\u1eebng b\u1ecf qua c\u01a1 h\u1ed9i qu\u1ea3ng c\u00e1o t\u1ea1i nh\u1eefng t\u1edd b\u00e1o \u0111\u1ecba ph\u01b0\u01a1ng, b\u00e1o tr\u01b0\u1eddng ho\u1eb7c t\u1ea1p ch\u00ed c\u00e2u l\u1ea1c b\u1ed9… n\u1ebfu b\u1ea1n l\u00e0 m\u1ed9t doanh nghi\u1ec7p nh\u1ecf mu\u1ed1n ph\u00e1t tri\u1ec3n t\u1ea1i khu v\u1ef1c c\u1ee7a m\u00ecnh.<\/span><\/span>
      \n

      <\/span><\/strong><\/h2>\n<\/li>\n<\/ul>\n

      \"\"<\/p>\n

      <\/span><\/strong><\/h2>\n

      \u00dd t\u01b0\u1edfng cho nh\u1eefng k\u00eanh ti\u1ebfp th\u1ecb<\/span><\/h2>\n
        \n
      • Trang web c\u1ee7a b\u1ea1n.<\/strong> Vi\u1ec7c c\u00f3 m\u1ed9t trang web \u0111\u1ea1i di\u1ec7n cho c\u00f4ng ty l\u00e0 quan tr\u1ecdng h\u01a1n bao gi\u1edd h\u1ebft. Kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n t\u00ecm ki\u1ebfm th\u00f4ng tin c\u00e1c doanh nghi\u1ec7p tr\u00ean Google v\u00e0 mu\u1ed1n th\u1ea5y \u0111\u01b0\u1ee3c ch\u00fang ta.<\/span><\/li>\n
      • Email Marketing.<\/strong> M\u1eb7c d\u00f9 h\u00f2m th\u01b0 \u0111i\u1ec7n t\u1eed c\u1ee7a nhi\u1ec1u ng\u01b0\u1eddi b\u1ecb tr\u00e0n ng\u1eadp b\u1edfi c\u00e1c email m\u1ed7i ng\u00e0y, email marketing v\u1eabn l\u00e0 m\u1ed9t trong nh\u1eefng k\u00eanh marketing hi\u1ec7u qu\u1ea3 nh\u1ea5t. Nh\u1eefng ph\u1ea7n m\u1ec1m nh\u01b0 Benchmark, iContact hay Mailchimp khi\u1ebfn b\u1ea1n d\u1ec5 qu\u1ea3n l\u00fd nh\u1eefng chi\u1ebfn d\u1ecbch \u0111\u00f3 h\u01a1n.<\/span><\/span><\/li>\n
      • S\u1ef1 ki\u1ec7n v\u00e0 tri\u1ec3n l\u00e3m.<\/strong> Ngay c\u1ea3 trong th\u1eddi \u0111\u1ea1i k\u0129 thu\u1eadt s\u1ed1, kh\u00f4ng c\u00f3 g\u00ec h\u01a1n l\u00e0 \u0111\u01b0\u1ee3c g\u1eb7p m\u1eb7t tr\u1ef1c ti\u1ebfp nh\u1eefng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u1ee7a b\u1ea1n. H\u00e3y t\u00ecm nh\u1eefng s\u1ef1 ki\u1ec7n l\u1edbn nh\u1ecf t\u1eadp trung v\u00e0o kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n.<\/span><\/span><\/li>\n
      • \"\"<\/li>\n<\/ul>\n

        <\/span><\/strong><\/h2>\n

        Qu\u1ea3ng c\u00e1o v\u00e0 ti\u1ebfp th\u1ecb lu\u00f4n \u0111i c\u00f9ng nhau, v\u00e0 c\u00e1c doanh nghi\u1ec7p th\u01b0\u1eddng s\u1ebd ph\u1ea3i \u0111\u1ea7u t\u01b0 v\u00e0o m\u1ed9t c\u00e1ch ti\u1ebfp c\u1eadn bao g\u1ed3m c\u1ea3 c\u00e1c k\u00eanh qu\u1ea3ng c\u00e1o l\u1eabn ti\u1ebfp th\u1ecb. V\u00e0 nh\u01b0 m\u1ed9t \u0111\u1ecbnh lu\u1eadt kh\u00f4ng \u0111\u1ed5i, n\u1ed9i dung c\u1ea7n \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 quy\u1ebft \u0111\u1ecbnh xem \u0111i\u1ec1u g\u00ec c\u00f3 hi\u1ec7u qu\u1ea3.<\/span><\/span><\/p>\n

        Businessnewsdaily<\/i><\/p>\n","protected":false},"excerpt":{"rendered":"

        Ch\u00fang ta r\u1ea5t d\u1ec5 nh\u1ea7m l\u1eabn hai kh\u00e1i ni\u1ec7m n\u00e0y, nh\u1ea5t l\u00e0 khi b\u1ea1n \u0111ang ph\u1ea3i \u0111\u1ea3m \u0111\u01b0\u01a1ng m\u1ecdi kh\u00eda c\u1ea1nh c\u1ee7a c\u00f4ng vi\u1ec7c kinh doanh. Hi\u1ec3u \u0111\u01b0\u1ee3c s\u1ef1 kh\u00e1c…<\/p>\n","protected":false},"author":1,"featured_media":2364,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[27],"tags":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/bizuni.vn\/kien-thuc-quan-tri\/wp-content\/uploads\/2019\/02\/dreamstime_8196596.jpg?fit=900%2C654&ssl=1","_links":{"self":[{"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/posts\/1617"}],"collection":[{"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/comments?post=1617"}],"version-history":[{"count":0,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/posts\/1617\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/media\/2364"}],"wp:attachment":[{"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/media?parent=1617"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/categories?post=1617"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/tags?post=1617"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}