{"id":1755,"date":"2019-02-14T14:05:29","date_gmt":"2019-02-14T07:05:29","guid":{"rendered":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/?p=1755"},"modified":"2022-10-15T22:48:00","modified_gmt":"2022-10-15T15:48:00","slug":"b2b-la-gi-tai-sao-mo-hinh-b2b-lai-la-dich-den-nhieu-doanh-nghiep-mo-uoc","status":"publish","type":"post","link":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/b2b-la-gi-tai-sao-mo-hinh-b2b-lai-la-dich-den-nhieu-doanh-nghiep-mo-uoc\/","title":{"rendered":"B2B l\u00e0 g\u00ec? T\u1ea1i sao m\u00f4 h\u00ecnh B2B l\u1ea1i l\u00e0 \u0111\u00edch \u0111\u1ebfn nhi\u1ec1u doanh nghi\u1ec7p m\u01a1 \u01b0\u1edbc?"},"content":{"rendered":"

N\u1ebfu b\u1ea1n th\u01b0\u1eddng xuy\u00ean \u0111\u1ecdc c\u00e1c t\u1edd b\u00e1o t\u00e0i ch\u00ednh – kinh doanh ho\u1eb7c tham gia c\u00e1c di\u1ec5n \u0111\u00e0n doanh nh\u00e2n, c\u00f3 l\u1ebd b\u1ea1n t\u1eeb g\u1eb7p c\u1ee5m t\u1eeb B2B. Nh\u01b0ng ch\u00ednh x\u00e1c th\u00ec B2B ngh\u0129a l\u00e0 g\u00ec? N\u00f3 c\u00f3 ngh\u0129a l\u00e0 \u201cc\u00f4ng ty \u0111\u1ebfn c\u00f4ng ty\u201d (Business to Business), ch\u1ec9 c\u00e1c c\u00f4ng ty t\u1eadp trung b\u00e1n s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 cho c\u00e1c c\u00f4ng ty kh\u00e1c ch\u1ee9 kh\u00f4ng ph\u1ea3i ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/span><\/p>\n

Doanh nghi\u1ec7p B2B ho\u1ea1t \u0111\u1ed9ng ra sao?<\/span><\/strong><\/h2>\n

C\u00e1c c\u00f4ng ty B2B l\u00e0 nh\u1eefng t\u1ed5 ch\u1ee9c h\u1ed7 tr\u1ee3 v\u00e0 cung c\u1ea5p nh\u1eefng th\u1ee9 m\u00e0 c\u00e1c doanh nghi\u1ec7p kh\u00e1c c\u1ea7n \u0111\u1ec3 ho\u1ea1t \u0111\u1ed9ng v\u00e0 ph\u00e1t tri\u1ec3n. C\u00f3 th\u1ec3 k\u1ec3 \u0111\u1ebfn nguy\u00ean v\u1eadt li\u1ec7u, ph\u1ee5 t\u00f9ng, d\u1ecbch v\u1ee5 ho\u1eb7c t\u01b0 v\u1ea5n\u2026 M\u00f4 h\u00ecnh n\u00e0y tr\u00e1i ng\u01b0\u1ee3c v\u1edbi B2C, l\u00e0 b\u00e1n h\u00e0ng tr\u1ef1c ti\u1ebfp cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/span><\/p>\n

C\u00f4ng ty B2B c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c t\u00ecm th\u1ea5y \u1edf \u0111\u00e2u?<\/span><\/strong><\/h2>\n

\"\"<\/p>\n

<\/span><\/strong><\/h2>\n

C\u00e1c doanh nghi\u1ec7p B2B c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c t\u00ecm th\u1ea5y \u1edf m\u1ecdi ng\u00e0nh, t\u1eeb s\u1ea3n xu\u1ea5t \u0111\u1ebfn b\u00e1n l\u1ebb. B\u1ea5t k\u1ec3 ho\u1ea1t \u0111\u1ed9ng kinh doanh l\u00e0 g\u00ec, m\u1ed9t \u0111i\u1ec1u ch\u1eafc ch\u1eafn l\u00e0 c\u00f3 r\u1ea5t nhi\u1ec1u nh\u00e0 cung c\u1ea5p B2B v\u00e0 c\u00e1c d\u1ecbch v\u1ee5 t\u01b0 v\u1ea5n. T\u1ea5t c\u1ea3 c\u00e1c c\u00f4ng ty B2C \u0111\u1ec1u c\u1ea7n s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 v\u00e0 t\u01b0 v\u1ea5n chuy\u00ean nghi\u1ec7p, v\u00ec v\u1eady h\u1ecd t\u1ea1o ra nh\u1eefng ho\u1ea1t \u0111\u1ed9ng cho c\u00e1c c\u00f4ng ty B2B.<\/span>
\nM\u1ed9t v\u00ed d\u1ee5 c\u1ee7a th\u1ecb tr\u01b0\u1eddng B2B \u0111i\u1ec3n h\u00ecnh l\u00e0 s\u1ea3n xu\u1ea5t xe. Ch\u00fang ta \u0111\u1ec1u bi\u1ebft m\u1ed9t s\u1ed1 h\u00e3ng xe l\u1edbn tr\u00ean th\u1ebf gi\u1edbi, nh\u01b0ng trong nh\u1eefng chi\u1ebfc xe m\u00e0 h\u1ecd ch\u1ebf t\u1ea1o l\u1ea1i l\u00e0 s\u1ea3n ph\u1ea9m c\u1ee7a h\u00e0ng ch\u1ee5c c\u00f4ng ty kh\u00e1c. C\u00f3 th\u1ec3 k\u1ec3 \u0111\u1ebfn l\u1ed1p, pin v\u00e0 nh\u1eefng thi\u1ebft b\u1ecb \u0111i\u1ec7n t\u1eed \u0111\u1ec3 ho\u00e0n thi\u1ec7n s\u1ea3n ph\u1ea9m v\u00e0 ph\u1ee5c v\u1ee5 ng\u01b0\u1eddi d\u00f9ng m\u1ed9t c\u00e1ch t\u1ed1t nh\u1ea5t. Nh\u00e0 s\u1ea3n xu\u1ea5t mua nh\u1eefng b\u1ed9 ph\u1eadn n\u00e0y t\u1eeb nh\u1eefng nh\u00e0 cung c\u1ea5p kh\u00e1c nhau v\u00e0 gh\u00e9p ch\u00fang v\u00e0o \u0111\u1ec3 ho\u00e0n thi\u1ec7n s\u1ea3n ph\u1ea9m. Khi b\u1ea1n mua m\u1ed9t chi\u1ebfc xe t\u1eeb m\u1ed9t h\u00e3ng, th\u1ef1c ra b\u1ea1n \u0111ang mua nh\u1eefng b\u1ed9 ph\u1eadn t\u1ea1o ra b\u1edfi h\u00e0ng ch\u1ee5c, h\u00e0ng tr\u0103m c\u00f4ng ty kh\u00e1c tr\u00ean th\u1ebf gi\u1edbi.<\/span>
\nC\u00f3 r\u1ea5t nhi\u1ec1u v\u00ed d\u1ee5 c\u1ee7a ho\u1ea1t \u0111\u1ed9ng kinh doanh B2B trong th\u1ef1c t\u1ebf. D\u1ecbch v\u1ee5 l\u01b0u tr\u1eef d\u1eef li\u1ec7u \u0111\u00e1m m\u00e2y Dropbox ph\u1ee5c v\u1ee5 c\u1ea3 c\u00e1 nh\u00e2n l\u1eabn doanh nghi\u1ec7p. General Electric s\u1ea3n xu\u1ea5t h\u00e0ng ti\u00eau d\u00f9ng, nh\u01b0ng h\u1ecd c\u0169ng cung c\u1ea5p ph\u1ee5 t\u00f9ng cho c\u00e1c c\u00f4ng ty kh\u00e1c.<\/span>
\nNh\u01b0 b\u1ea5t k\u00ec doanh nghi\u1ec7p n\u00e0o kh\u00e1c, m\u00f4 h\u00ecnh B2B \u0111\u00f2i h\u1ecfi k\u1ebf ho\u1ea1ch t\u1ec9 m\u1ec9:
\n\u201cB2B th\u01b0\u1eddng d\u1ef1a v\u00e0o ph\u00f2ng sale v\u00e0 k\u1ebf to\u00e1n \u0111\u1ec3 thi\u1ebft l\u1eadp v\u00e0 c\u1ee7ng c\u1ed1 nh\u1eefng m\u1ed1i quan h\u1ec7 c\u1ee7a kh\u00e1ch h\u00e0ng. M\u1ed9t s\u1ed1 ho\u1ea1t \u0111\u1ed9ng marketing b\u1ea1n c\u00f3 th\u1ec3 l\u00e0m l\u00e0 qu\u1ea3ng c\u00e1o trong c\u00e1c b\u00e1o t\u00e0i ch\u00ednh, tham gia c\u00e1c bu\u1ed5i h\u1ed9i ngh\u1ecb v\u1ec1 kinh doanh v\u00e0 c\u00e1c ho\u1ea1t \u0111\u1ed9ng truy\u1ec1n th\u1ed1ng kh\u00e1c.<\/em>\u201d – Brent Walker, ph\u00f3 ch\u1ee7 t\u1ecbch v\u00e0 tr\u01b0\u1edfng ph\u00f2ng marketing t\u1ea1i c\u00f4ng ty cung c\u1ea5p d\u1ecbch v\u1ee5 s\u1ee9c kh\u1ecfe C2B Solutions.<\/span><\/p>\n

C\u00f4ng ty B2B k\u0129 thu\u1eadt s\u1ed1<\/span><\/strong><\/h2>\n

S\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a c\u00e1c c\u00f4ng ty B2B k\u0129 thu\u1eadt s\u1ed1 \u0111\u00e3 t\u00e1i \u0111\u1ecbnh ngh\u0129a m\u1ed1i quan h\u1ec7 gi\u1eefa nh\u00e0 cung c\u1ea5p v\u00e0 doanh nghi\u1ec7p. L\u00e0 s\u1ea3n ph\u1ea9m c\u1ee7a cu\u1ed9c c\u00e1ch m\u1ea1ng c\u00f4ng ngh\u1ec7, nh\u1eefng doanh nghi\u1ec7p n\u00e0y tr\u1ef1c ti\u1ebfp b\u00e1n s\u1ea3n ph\u1ea9m cho c\u00e1c c\u00f4ng ty kh\u00e1c qua m\u1ea1ng, c\u0169ng nh\u01b0 chia s\u1ebb th\u00f4ng tin v\u00e0 c\u1eadp nh\u1eadt th\u00f4ng tin cho c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5. C\u00f3 nhi\u1ec1u lo\u1ea1i c\u00f4ng ty B2B k\u0129 thu\u1eadt s\u1ed1, nh\u01b0ng ba lo\u1ea1i ph\u1ed5 bi\u1ebfn nh\u1ea5t l\u00e0 ph\u00e1t tri\u1ec3n web, cung c\u1ea5p v\u00e0 trao \u0111\u1ed5i ngu\u1ed3n h\u00e0ng, cung c\u1ea5p th\u00f4ng tin.<\/span><\/p>\n

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Ph\u00e1t tri\u1ec3n web<\/span><\/strong><\/h2>\n

C\u00f4ng ty n\u00e0o c\u0169ng c\u1ea7n m\u1ed9t trang web, nh\u01b0ng kh\u00f4ng ph\u1ea3i ch\u1ee7 doanh nghi\u1ec7p n\u00e0o c\u0169ng c\u00f3 th\u1eddi gian ho\u1eb7c k\u0129 n\u0103ng c\u1ea7n thi\u1ebft \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a m\u1ed9t trang web. Nh\u1eefng c\u00f4ng ty ph\u00e1t tri\u1ec3n web ( ho\u1eb7c nh\u1eefng c\u00f4ng ty chuy\u00ean v\u1ec1 digital marketing ) cung c\u1ea5p d\u1ecbch v\u1ee5 B2B \u0111\u1ec3 t\u1ea1o ra v\u00e0 duy tr\u00ec trang web c\u1ee7a c\u00f4ng ty c\u0169ng nh\u01b0 c\u00e1c d\u1ecbch v\u1ee5 digital marketing kh\u00e1c nh\u01b0 vi\u1ebft n\u1ed9i dung v\u00e0 t\u1ed1i \u01b0u h\u00f3a kh\u1ea3 n\u0103ng t\u00ecm ki\u1ebfm (SEO). Nh\u1eefng d\u1ecbch v\u1ee5 n\u00e0y l\u00e0 kh\u00f4ng th\u1ec3 thi\u1ebfu trong m\u00f4i tr\u01b0\u1eddng s\u1ed1 h\u00f3a ph\u00e1t tri\u1ec3n kh\u00f4ng ng\u1eebng hi\u1ec7n t\u1ea1i, v\u00e0 m\u1eb7c d\u00f9 nh\u1eefng c\u00f4ng ty n\u00e0y kh\u00f4ng h\u1ec1 t\u1ed3n t\u1ea1i cho \u0111\u1ebfn m\u1ed9t v\u00e0i th\u1eadp k\u1ec9 tr\u01b0\u1edbc, ch\u00fang \u0111\u00e3 tr\u1edf th\u00e0nh nh\u1eefng c\u1ed9ng s\u1ef1 kh\u00f4ng th\u1ec3 thi\u1ebfu cho b\u1ea5t k\u00ec doanh nghi\u1ec7p n\u00e0o mu\u1ed1n ph\u00e1t tri\u1ec3n.<\/span><\/p>\n

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\"\"<\/p>\n

<\/span><\/strong><\/h2>\n

Trao \u0111\u1ed5i thu mua h\u00e0ng h\u00f3a<\/span><\/strong><\/h2>\n

C\u00f2n \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn nh\u01b0 nh\u1eefng trang web \u0111\u1ea5u th\u1ea7u h\u00e0ng h\u00f3a, ch\u00fang ph\u1ee5c v\u1ee5 r\u1ea5t nhi\u1ec1u ng\u00e0nh kh\u00e1c nhau v\u00e0 th\u01b0\u1eddng t\u1eadp trung v\u00e0o m\u1ed9t th\u1ecb tr\u01b0\u1eddng ng\u00e1ch. M\u1ed9t c\u00f4ng ty mua m\u1ed9t m\u1eb7t h\u00e0ng n\u00e0o \u0111\u00f3 c\u00f3 th\u1ec3 mua l\u1ebb, \u0111\u1eb7t \u0111\u01a1n y\u00eau c\u1ea7u ho\u1eb7c \u0111\u1ea5u gi\u00e1. Nh\u1eefng trang web B2B n\u00e0y cho ph\u00e9p c\u00e1c doanh nghi\u1ec7p trao \u0111\u1ed5i thu mua h\u00e0ng h\u00f3a v\u1edbi nhau.
\nNh\u1eefng di\u1ec5n \u0111\u00e0n n\u00e0y c\u00f3 th\u1ec3 cung c\u1ea5p r\u1ea5t nhi\u1ec1u th\u00f4ng tin v\u1ec1 m\u1ed9t ho\u1eb7c nhi\u1ec1u ng\u00e0nh, nh\u01b0 s\u1ee9c kh\u1ecfe, x\u00e2y d\u1ef1ng, gi\u00e1o d\u1ee5c v\u00e0 c\u00e1c th\u1ecb tr\u01b0\u1eddng kh\u00e1c. Ch\u00fang cung c\u1ea5p danh s\u00e1ch s\u1ea3n ph\u1ea9m, nh\u00f3m th\u1ea3o lu\u1eadn c\u0169ng nh\u01b0 nh\u1eefng t\u00ednh n\u0103ng kh\u00e1c.<\/span>
\nC\u00f2n c\u00f3 nh\u1eefng trang web m\u00f4i gi\u1edbi \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a c\u00e1c doanh nghi\u1ec7p. Ch\u00fang \u0111\u00f3ng vai tr\u00f2 l\u00e0 trung gian gi\u1eefa b\u00ean cung c\u1ea5p d\u1ecbch v\u1ee5 v\u00e0 kh\u00e1c h\u00e0ng. V\u00ed d\u1ee5, m\u1ed9t c\u00f4ng ty x\u00e2y d\u1ef1ng c\u1ea7n thu\u00ea m\u00e1y m\u00f3c. M\u1ed9t trang web m\u00f4i gi\u1edbi c\u00f3 th\u1ec3 gi\u00fap c\u00f4ng ty \u0111\u00f3 t\u00ecm nh\u1eefng nh\u00e0 s\u1ea3n xu\u1ea5t m\u00e1y m\u00f3c \u0111\u1ed3ng \u00fd cho thu\u00ea s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd.
\nCung c\u1ea5p th\u00f4ng tin<\/span>
\nC\u00f3 c\u1ea3 nh\u1eefng trang web chuy\u00ean v\u1ec1 th\u00f4ng tin, ch\u00fang cung c\u1ea5p nh\u1eefng th\u00f4ng tin chuy\u00ean m\u00f4n v\u00e0 c\u1ee5 th\u1ec3 v\u1edbi t\u1eebng ng\u00e0nh v\u00e0 t\u1eebng th\u1ecb tr\u01b0\u1eddng. Nh\u1eefng trang web t\u00ecm ki\u1ebfm th\u00f4ng tin chuy\u00ean d\u1ee5ng n\u00e0y th\u01b0\u1eddng \u0111\u01b0\u1ee3c d\u00f9ng nh\u01b0 nh\u1eefng k\u00eanh th\u00f4ng tin ti\u00eau chu\u1ea9n c\u1ee7a t\u1eebng ng\u00e0nh.<\/span><\/p>\n

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Kh\u00f4ng n\u00ean ch\u1ec9 l\u00e0m m\u1ed9t th\u1ee9<\/span><\/strong><\/h2>\n

M\u1eb7c d\u00f9 B2B l\u00e0 r\u1ea5t c\u1ea7n thi\u1ebft cho s\u1ef1 s\u1ed1ng c\u00f2n c\u1ee7a nhi\u1ec1u ng\u00e0nh ngh\u1ec1, khi c\u00e2n nh\u1eafc kh\u1ea3 n\u0103ng c\u1ee7a c\u00f4ng ty, b\u1ea1n kh\u00f4ng n\u00ean ch\u1ec9 gi\u1edbi h\u1ea1n b\u1ea3n th\u00e2n v\u00e0o m\u1ed9t kh\u00eda c\u1ea1nh. B2B, C2B v\u00e0 B2C kh\u00f4ng nh\u1ea5t thi\u1ebft ph\u1ea3i ho\u1ea1t \u0111\u1ed9ng \u0111\u1ed9c l\u1eadp, b\u1ea1n c\u00f3 th\u1ec3 k\u1ebft h\u1ee3p \u0111i\u1ec3m m\u1ea1nh c\u1ee7a ch\u00fang \u0111\u1ec3 t\u1ea1o ra nhi\u1ec1u c\u01a1 h\u1ed9i h\u01a1n cho doanh nghi\u1ec7p c\u1ee7a b\u1ea3n th\u00e2n.<\/span><\/p>\n

Businessnewsdaily<\/strong><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

N\u1ebfu b\u1ea1n th\u01b0\u1eddng xuy\u00ean \u0111\u1ecdc c\u00e1c t\u1edd b\u00e1o t\u00e0i ch\u00ednh – kinh doanh ho\u1eb7c tham gia c\u00e1c di\u1ec5n \u0111\u00e0n doanh nh\u00e2n, c\u00f3 l\u1ebd b\u1ea1n t\u1eeb g\u1eb7p c\u1ee5m t\u1eeb B2B. Nh\u01b0ng…<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/posts\/1755"}],"collection":[{"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/comments?post=1755"}],"version-history":[{"count":0,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/posts\/1755\/revisions"}],"wp:attachment":[{"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/media?parent=1755"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/categories?post=1755"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/tags?post=1755"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}