{"id":1873,"date":"2019-02-15T17:11:22","date_gmt":"2019-02-15T10:11:22","guid":{"rendered":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/?p=1873"},"modified":"2022-10-15T22:48:00","modified_gmt":"2022-10-15T15:48:00","slug":"kpi-la-gi","status":"publish","type":"post","link":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/kpi-la-gi\/","title":{"rendered":"Hi\u1ec3u \u0111\u1ee9ng v\u1ec1 KPI \u0111\u1ec3 thi\u1ebft l\u1eadp KPI thi\u1ebft th\u1ef1c"},"content":{"rendered":"

\u0110\u1ecbnh ngh\u0129a KPI<\/p>\n


\nKey Performance Indicator (KPI) l\u00e0 nh\u1eefng ch\u1ec9 s\u1ed1 \u0111\u00e1nh gi\u00e1 s\u1ef1 hi\u1ec7u qu\u1ea3 trong c\u00e1c ho\u1ea1t \u0111\u1ed9ng c\u1ee7a m\u1ed9t doanh nghi\u1ec7p v\u00e0 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng b\u1edfi nhi\u1ec1u t\u1ed5 ch\u1ee9c nh\u01b0 m\u1ed9t th\u01b0\u1edbc \u0111o n\u0103ng su\u1ea5t v\u00e0 hi\u1ec7u qu\u1ea3 c\u00f4ng vi\u1ec7c tr\u00ean m\u1ecdi c\u1ea5p b\u1eadc.<\/span><\/span>
\nV\u00ed d\u1ee5 KPI c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 theo d\u00f5i hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng c\u1ee7a c\u1ea3 m\u1ed9t doanh nghi\u1ec7p, nh\u01b0ng KPI c\u0169ng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 t\u1eadp trung v\u00e0o n\u0103ng su\u1ea5t l\u00e0m vi\u1ec7c c\u1ee7a c\u00e1c nh\u00e2n vi\u00ean trong ph\u00f2ng sale, marketing ho\u1eb7c h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng.<\/span><\/span><\/span><\/p>\n

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  1. \u0110i\u1ec1u g\u00ec l\u00e0m KPI hi\u1ec7u qu\u1ea3?<\/span><\/strong><\/span><\/li>\n<\/ol>\n

    \"\"<\/p>\n

    <\/span><\/span><\/p>\n

    Ch\u00fang ta \u0111\u00e3 bi\u1ebft r\u1eb1ng KPI \u0111\u1ea1i di\u1ec7n cho ch\u1ec9 s\u1ed1 \u0111\u00e1nh gi\u00e1 s\u1ef1 hi\u1ec7u qu\u1ea3<\/strong>, ngh\u0129a l\u00e0 n\u00f3 ch\u1ec9 \u0111\u00e1ng gi\u00e1 khi b\u1ea1n h\u00e0nh \u0111\u1ed9ng d\u1ef1a theo nh\u1eefng s\u1ed1 li\u1ec7u \u0111\u00f3. R\u1ea5t nhi\u1ec1u khi c\u00e1c doanh nghi\u1ec7p s\u1eed d\u1ee5ng m\u1ed9t c\u00e1ch m\u00f9 qu\u00e1ng nh\u1eefng KPI th\u01b0\u1eddng d\u00f9ng trong ng\u00e0nh c\u1ee7a h\u1ecd v\u00e0 t\u1ef1 h\u1ecfi t\u1ea1i sao \u0111i\u1ec1u \u0111\u00f3 kh\u00f4ng mang l\u1ea1i thay \u0111\u1ed5i g\u00ec t\u00edch c\u1ef1c. M\u1ed9t trong nh\u1eefng kh\u00eda c\u1ea1nh quan tr\u1ecdng nh\u1ea5t nh\u01b0ng hay b\u1ecb b\u1ecf qu\u00ean c\u1ee7a KPI, ch\u00fang l\u00e0 m\u1ed9t ph\u01b0\u01a1ng th\u1ee9c \u0111\u1ec3 giao ti\u1ebfp<\/strong>. V\u00ec v\u1eady, ch\u00fang tu\u00e2n th\u1eed nh\u1eefng quy t\u1eafc c\u1ee7a b\u1ea5t k\u00ec h\u00ecnh th\u1ee9c giao ti\u1ebfp n\u00e0o kh\u00e1c: ch\u00fang ta s\u1ebd d\u1ec5 d\u00e0ng ti\u1ebfp nh\u1eadn v\u00e0 h\u00e0nh \u0111\u1ed9ng d\u1ef1a tr\u00ean nh\u1eefng th\u00f4ng tin \u0111\u00f3 n\u1ebfu ch\u00fang s\u00fac t\u00edch, r\u00f5 r\u00e0ng.<\/span><\/span>
    \n\u0110\u1ec3 l\u1eadp m\u1ed9t chi\u1ebfn l\u1ef1c khi x\u00e2y d\u1ef1ng KPI, b\u1ea1n n\u00ean b\u1eaft \u0111\u1ea7u t\u1eeb nh\u1eefng th\u1ee9 c\u0103n b\u1ea3n nh\u1ea5t nh\u01b0 m\u1ee5c ti\u00eau c\u1ee7a doanh nghi\u1ec7p l\u00e0 g\u00ec, b\u1ea1n \u0111\u1ecbnh \u0111\u1ea1t m\u1ee5c ti\u00eau \u0111\u00f3 nh\u01b0 th\u1ebf n\u00e0o v\u00e0 ai s\u1ebd l\u00e0 ng\u01b0\u1eddi th\u1ef1c hi\u1ec7n ch\u00fang d\u1ef1a tr\u00ean nh\u1eefng th\u00f4ng tin \u0111\u00f3. B\u1ea1n n\u00ean l\u00e0m vi\u1ec7c v\u1edbi nh\u1eefng qu\u1ea3n l\u00fd,tr\u01b0\u1edfng ph\u00f2ng v\u00e0 c\u00e1c nh\u00e0 ph\u00e2n t\u00edch th\u01b0\u1eddng xuy\u00ean \u0111\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n ho\u1ea1t \u0111\u1ed9ng n\u00e0o c\u1ea7n \u0111\u01b0\u1ee3c \u0111o v\u1edbi KPI c\u0169ng nh\u01b0 th\u00f4ng tin \u0111\u00f3 n\u00ean \u0111\u01b0\u1ee3c chia s\u1ebb cho nh\u00e2n s\u1ef1 n\u00e0o.<\/span><\/span><\/span><\/p>\n

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    1. C\u00e1ch \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh KPI<\/span><\/strong><\/span><\/li>\n<\/ol>\n

      \"\"
      \nX\u00e1c \u0111\u1ecbnh nh\u1eefng ch\u1ec9 s\u1ed1 \u0111\u00e1nh gi\u00e1 n\u00e0y c\u00f3 th\u1ec3 tr\u1edf n\u00ean r\u1ea5t ph\u1ee9c t\u1ea1p. T\u1eeb quan tr\u1ecdng nh\u1ea5t trong KPI l\u00e0 “Key” (ch\u00eca kh\u00f3a – trong tr\u01b0\u1eddng h\u1ee3p n\u00e0y l\u00e0 s\u1ef1 hi\u1ec7u qu\u1ea3 trong nh\u1eefng ho\u1ea1t \u0111\u1ed9ng mang t\u00ednh ch\u00eca kh\u00f3a) b\u1edfi t\u1ea5t c\u1ea3 c\u00e1c KPI c\u1ea7n li\u00ean quan t\u1edbi m\u1ed9t k\u1ebft qu\u1ea3 r\u00f5 r\u00e0ng trong ho\u1ea1t \u0111\u1ed9ng kinh doanh. KPI th\u01b0\u1eddng b\u1ecb nh\u1ea7m l\u1eabn v\u1edbi ch\u1ec9 s\u1ed1 ho\u1ea1t \u0111\u1ed9ng (Business Metrics), v\u00e0 m\u1eb7c d\u00f9 ch\u00fang th\u01b0\u1eddng xuy\u00ean \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng chung v\u1edbi nhau, KPI c\u1ea7n \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh d\u1ef1a tr\u00ean nh\u1eefng m\u1ee5c ti\u00eau c\u1ed1t l\u00f5i c\u1ee7a doanh nghi\u1ec7p. H\u00e3y l\u00e0m theo nh\u1eefng b\u01b0\u1edbc sau khi x\u00e1c \u0111\u1ecbnh KPI:<\/span><\/span><\/p>\n

        \n
      • K\u1ebft qu\u1ea3 b\u1ea1n mong \u0111\u1ee3i l\u00e0 g\u00ec?<\/span><\/em><\/span><\/li>\n
      • T\u1ea1i sao k\u1ebft qu\u1ea3 \u0111\u00f3 l\u1ea1i quan tr\u1ecdng?<\/span><\/em><\/span><\/li>\n
      • B\u1ea1n s\u1ebd l\u00e0m c\u00e1ch n\u00e0o \u0111\u1ec3 theo d\u00f5i ti\u1ebfn tr\u00ecnh c\u00f4ng vi\u1ec7c?<\/span><\/em><\/span><\/li>\n
      • L\u00e0m c\u00e1ch n\u00e0o \u0111\u1ec3 b\u1ea1n c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn k\u1ebft qu\u1ea3 c\u00f4ng vi\u1ec7c?<\/span><\/em><\/span><\/li>\n
      • Ai l\u00e0 ng\u01b0\u1eddi ch\u1ecbu tr\u00e1ch nhi\u1ec7m cho k\u1ebft qu\u1ea3 c\u00f4ng vi\u1ec7c?<\/span><\/em><\/span><\/li>\n
      • L\u00e0m c\u00e1ch n\u00e0o b\u1ea1n c\u00f3 th\u1ec3 bi\u1ebft \u0111\u01b0\u1ee3c m\u00ecnh \u0111\u00e3 \u0111\u1ea1t \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 mong \u0111\u1ee3i?<\/span><\/em><\/span><\/li>\n
      • B\u1ea1n s\u1ebd ki\u1ec3m tra ti\u1ebfn tr\u00ecnh c\u00f4ng vi\u1ec7c bao l\u00e2u m\u1ed9t l\u1ea7n?<\/span><\/em><\/span><\/li>\n<\/ul>\n

        V\u00ed d\u1ee5 m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n l\u00e0 t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng trong n\u0103m. Ch\u00fang ta h\u00e3y g\u1ecdi n\u00f3 l\u00e0 KPI T\u0103ng tr\u01b0\u1edfng Sale, v\u00e0 \u0111\u00e2y l\u00e0 c\u00e1ch b\u1ea1n x\u00e1c \u0111\u1ecbnh KPI:<\/span><\/span><\/p>\n

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        • T\u0103ng tr\u01b0\u1edfng doanh thu sale 20% trong n\u0103m<\/span><\/em><\/span><\/li>\n
        • \u0110\u1ea1t m\u1ee5c ti\u00eau n\u00e0y s\u1ebd cho ph\u00e9p doanh nghi\u1ec7p c\u1ee7a b\u1ea1n sinh l\u00e3i<\/span><\/em><\/span><\/li>\n
        • Ti\u1ebfn \u0111\u1ed9 s\u1ebd \u0111\u01b0\u1ee3c \u0111o b\u1eb1ng s\u1ef1 ph\u00e1t tri\u1ec3n trong doanh thu<\/span><\/em><\/span><\/li>\n
        • B\u1eb1ng c\u00e1ch tuy\u1ec3n th\u00eam nh\u00e2n vi\u00ean sale ho\u1eb7c khuy\u1ebfn kh\u00edch kh\u00e1ch mua th\u00eam h\u00e0ng<\/span><\/em><\/span><\/li>\n
        • Tr\u01b0\u1edfng ph\u00f2ng Sale s\u1ebd ch\u1ecbu tr\u00e1ch nhi\u1ec7m cho vi\u1ec7c n\u00e0y<\/span><\/em><\/span><\/li>\n
        • Khi doanh thu t\u0103ng th\u00eam 20% trong n\u0103m<\/span><\/em><\/span><\/li>\n
        • Ki\u1ec3m tra ti\u1ebfn tr\u00ecnh m\u1ed7i th\u00e1ng<\/span><\/em><\/span><\/li>\n<\/ul>\n
            \n
          1. KPI Th\u00f4ng Minh l\u00e0 g\u00ec?<\/span><\/strong><\/span><\/li>\n<\/ol>\n

            \"\"<\/p>\n

            <\/span><\/span><\/p>\n

            M\u1ed9t trong nh\u1eefng c\u00e1ch \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 s\u1ef1 h\u1eefu d\u1ee5ng c\u1ee7a KPI l\u00e0 ti\u00eau ch\u00ed SMART. Ch\u00fang \u0111\u1ea1i di\u1ec7n cho:<\/span><\/span><\/p>\n

              \n
            • Specific<\/strong> – M\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n c\u00f3 C\u1ee5 Th\u1ec3<\/strong> hay kh\u00f4ng?<\/span><\/em><\/span><\/li>\n
            • Measure<\/strong> – B\u1ea1n c\u00f3 th\u1ec3 \u0110o L\u01b0\u1eddng<\/strong> \u0111\u01b0\u1ee3c ti\u1ebfn tr\u00ecnh d\u1eabn \u0111\u1ebfn m\u1ee5c ti\u00eau \u0111\u00f3 hay kh\u00f4ng?<\/span><\/em><\/span><\/li>\n
            • Attainable<\/strong> – M\u1ee5c ti\u00eau \u0111\u00f3 li\u1ec7u c\u00f3 th\u1ef1c s\u1ef1 Kh\u1ea3 Thi<\/strong>?<\/span><\/em><\/span><\/li>\n
            • Relevant<\/strong> – M\u1ee5c ti\u00eau \u0111\u00f3 Quan Tr\u1ecdng<\/strong> nh\u01b0 th\u1ebf n\u00e0o \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p c\u1ee7a b\u1ea1n?<\/span><\/em><\/span><\/li>\n
            • Time – frame<\/strong> – M\u1ee5c ti\u00eau \u0111\u00f3 c\u00f3 M\u1ed1c Th\u1eddi Gian<\/strong> ra sao?<\/em><\/span><\/li>\n<\/ul>\n
                \n
              1. KPI Th\u00f4ng Minh H\u01a1n?<\/strong><\/span><\/span><\/li>\n<\/ol>\n

                Ti\u00eau ch\u00ed SMART c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c m\u1edf r\u1ed9ng h\u01a1n th\u00e0nh SMARTER v\u1edbi Evaluate – \u0110\u00e1nh Gi\u00e1<\/strong> v\u00e0 Reevaluate – \u0110\u00e1nh Gi\u00e1 l\u1ea1i<\/strong>. Hai b\u01b0\u1edbc n\u00e0y l\u00e0 c\u1ef1c k\u00ec quan tr\u1ecdng b\u1edfi ch\u00fang \u0111\u1ea3m b\u1ea3o r\u1eb1ng b\u1ea1n li\u00ean t\u1ee5c \u0111\u00e1nh gi\u00e1 KPI v\u00e0 s\u1ef1 quan tr\u1ecdng c\u1ee7a ch\u00fang cho doanh nghi\u1ec7p c\u1ee7a b\u1ea1n. V\u00ed d\u1ee5, n\u1ebfu b\u1ea1n \u0111\u00e3 v\u01b0\u1ee3t qua m\u1ee5c ti\u00eau doanh thu c\u1ee7a b\u1ea1n trong n\u0103m, b\u1ea1n n\u00ean x\u00e1c \u0111\u1ecbnh xem li\u1ec7u \u0111i\u1ec1u \u0111\u00f3 c\u00f3 ph\u1ea3i do b\u1ea1n \u0111\u1eb7t m\u1ee5ct ti\u00eau qu\u00e1 th\u1ea5p hay c\u00f3 m\u1ed9t y\u1ebfu t\u1ed1 kh\u00e1c.<\/span><\/span><\/p>\n

                  \n
                1. C\u00e1ch \u0111\u1ec3 l\u1eadp ra v\u00e0 ph\u00e1t tri\u1ec3n KPI<\/span><\/strong><\/span><\/li>\n<\/ol>\n

                  \"\"<\/p>\n<\/span>\n

                  Khi l\u1eadp ra ho\u1eb7c ph\u00e1t tri\u1ec3n m\u1ed9t KPI, b\u1ea1n c\u1ea7n ph\u1ea3i c\u00e2n nh\u1eafc xem KPI \u0111\u00f3 c\u00f3 li\u00ean quan nh\u01b0 th\u1ebf n\u00e0o \u0111\u1ebfn m\u1ed9t m\u1ee5c ti\u00eau hay k\u1ebft qu\u1ea3 c\u1ee5 th\u1ec3 trong kinh doanh m\u00e0 b\u1ea1n mu\u1ed1n. KPI c\u1ea7n ph\u1ea3i \u0111\u01b0\u1ee3c c\u0103n ch\u1ec9nh t\u00f9y theo ho\u00e0n c\u1ea3nh c\u1ee7a b\u1ea1n v\u00e0 ch\u00fang n\u00ean \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng \u0111\u1ec3 gi\u00fap b\u1ea1n \u0111\u1ea1t \u0111\u01b0\u1ee3c nh\u1eefng m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh. H\u00e3y l\u00e0m theo nh\u1eefng b\u01b0\u1edbc n\u00e0y khi l\u1eadp ra m\u1ed9t KPI:<\/span><\/p>\n

                  X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau r\u00f5 r\u00e0ng cho KPI c\u1ee7a b\u1ea1n[<\/strong><\/span>spacer height=”20px”]<\/p>\n

                  X\u00e1c \u0111\u1ecbnh m\u1ed9t m\u1ee5c ti\u00eau r\u00f5 r\u00e0ng cho KPI c\u1ee7a b\u1ea1n l\u00e0 v\u00f4 c\u00f9ng quan tr\u1ecdng – n\u1ebfu kh\u00f4ng ph\u1ea3i \u0111i\u1ec1u quan tr\u1ecdng nh\u1ea5t – trong khi ph\u00e1t tri\u1ec3n KPI.<\/span>
                  \nM\u1ed9t KPI c\u1ea7n ph\u1ea3i c\u00f3 s\u1ef1 quan h\u1ec7 m\u1eadt thi\u1ebft v\u1edbi m\u1ed9t m\u1ee5c ti\u00eau kinh doanh ch\u1ee7 ch\u1ed1t. Kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t m\u1ee5c ti\u00eau kinh doanh hay m\u1ed9t \u0111i\u1ec1u m\u00e0 ai \u0111\u00f3 trong doanh nghi\u1ec7p c\u1ee7a b\u1ea1n ngh\u0129 l\u00e0 quan tr\u1ecdng. n\u00f3 c\u1ea7n ph\u1ea3i l\u00e0 th\u1ee9 l\u00e0m n\u00ean th\u00e0nh c\u00f4ng cho m\u1ed9t t\u1ed5 ch\u1ee9c.<\/span>
                  \nN\u1ebfu kh\u00f4ng l\u00e0m v\u1eady, b\u1ea1n \u0111ang nh\u1eafm t\u1edbi m\u1ed9t m\u1ee5c ti\u00eau kh\u00f4ng c\u00f3 \u1ea3nh h\u01b0\u1edfng g\u00ec \u0111\u1ebfn k\u1ebft qu\u1ea3 kinh doanh,v\u00e0 c\u00f4ng s\u1ee9c c\u1ee7a b\u1ea1n l\u00e0 c\u00f4ng c\u1ed1c. T\u1ec7 nh\u1ea5t l\u00e0 \u0111i\u1ec1u \u0111\u00f3 c\u00f3 th\u1ec3 khi\u1ebfn b\u1ea1n ph\u00ed th\u1eddi gian, ti\u1ec1n b\u1ea1c v\u00e0 t\u00e0i nguy\u00ean m\u00e0 \u0111\u00e1ng gi\u00e1 n\u00ean \u0111\u01b0\u1ee3c \u0111\u1ea7u t\u01b0 v\u00e0o nh\u1eefng vi\u1ec7c kh\u00e1c.<\/span>
                  \n\u0110i\u1ec1u m\u00e0 b\u1ea1n c\u1ea7n r\u00fat ra: KPI kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t d\u00e3y nh\u1eefng con s\u1ed1. Ch\u00fang c\u1ea7n ph\u1ea3i l\u00e0m s\u00e1ng t\u1ecf m\u1ed9t c\u00e1ch chi\u1ebfn l\u01b0\u1ee3c v\u1ec1 nh\u1eefng \u0111i\u1ec1u m\u00e0 doanh nghi\u1ec7p c\u1ee7a b\u1ea1n \u0111ang c\u1ed1 \u0111\u1ec3 th\u1ef1c hi\u1ec7n. B\u1ea1n c\u00f3 th\u1ec3 (ho\u1eb7c n\u00ean c\u00f3 th\u1ec3) h\u1ecdc \u0111\u01b0\u1ee3c r\u1ea5t nhi\u1ec1u v\u1ec1 m\u00f4 h\u00ecnh kinh doanh c\u1ee7a m\u1ed9t c\u00f4ng ty ch\u1ec9 b\u1eb1ng c\u00e1ch nh\u00ecn v\u00e0o nh\u1eefng KPI m\u00e0 h\u1ecd c\u00f3.<\/span>
                  \nN\u1ebfu b\u1ea1n kh\u00f4ng vi\u1ebft ra nh\u1eefng m\u1ee5c ti\u00eau r\u00f5 r\u00e0ng, ch\u00fang s\u1ebd tr\u1edf th\u00e0nh v\u00f4 d\u1ee5ng.<\/span><\/p>\n

                  Chia s\u1ebb KPI<\/span><\/strong><\/span><\/p>\n

                  \"\"<\/span>
                  \nKPI c\u1ee7a b\u1ea1n v\u00f4 d\u1ee5ng n\u1ebfu n\u00f3 kh\u00f4ng \u0111\u01b0\u1ee3c giao ti\u1ebfp m\u1ed9t c\u00e1ch h\u1ee3p l\u00fd. L\u00e0m sao \u0111\u1ec3 nh\u00e2n vi\u00ean c\u1ee7a b\u1ea1n – nh\u1eefng ng\u01b0\u1eddi c\u00f3 tr\u1ecdng tr\u00e1ch th\u1ef1c hi\u1ec7n t\u1ea7m nh\u00ecn m\u00e0 b\u1ea1n \u0111\u00e3 v\u1ea1ch ra cho doanh nghi\u1ec7p – c\u00f3 th\u1ec3 l\u00e0m c\u00f4ng vi\u1ec7c c\u1ee7a h\u1ecd n\u1ebfu h\u1ecd kh\u00f4ng bi\u1ebft m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n l\u00e0 g\u00ec? Ho\u1eb7c t\u1ec7 h\u01a1n: Kh\u00f4ng chia s\u1ebb nh\u1eefng ch\u1ec9 s\u1ed1 KPI c\u1ee7a b\u1ea1n s\u1ebd khi\u1ebfn nh\u00e2n vi\u00ean v\u00e0 c\u1ed5 \u0111\u00f4ng c\u1ea3m th\u1ea5y kh\u00f3 ch\u1ecbu khi h\u1ecd kh\u00f4ng th\u1ec3 bi\u1ebft \u0111\u01b0\u1ee3c \u0111\u1ecbnh h\u01b0\u1edbng c\u1ee7a c\u00f4ng ty trong t\u01b0\u01a1ng lai.<\/span>
                  \nChia s\u1ebb KPI c\u1ee7a b\u1ea1n l\u00e0 m\u1ed9t chuy\u1ec7n (ngay c\u1ea3 \u0111i\u1ec1u n\u00e0y nhi\u1ec1u doanh nghi\u1ec7p c\u0169ng l\u00e0m ch\u01b0a t\u1ed1t). H\u01a1n th\u1ebf n\u1eefa, ch\u00fang c\u1ea7n \u0111\u01b0\u1ee3c giao ti\u1ebfp \u0111\u00fang c\u00e1ch th\u1ee9c.<\/span>
                  \nKPI c\u1ea7n c\u00f3 m\u1ed9t b\u1ed1i c\u1ea3nh c\u1ee5 th\u1ec3 \u0111\u1ec3 c\u00f3 th\u1ec3 tr\u1edf n\u00ean hi\u1ec7u qu\u1ea3. B\u1ea1n ch\u1ec9 c\u00f3 th\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c \u0111i\u1ec1u \u0111\u00f3 n\u1ebfu b\u1ea1n gi\u1ea3i th\u00edch b\u1ea1n \u0111ang \u0111o c\u00e1i g\u00ec v\u00e0 t\u1ea1i sao b\u1ea1n l\u1ea1i \u0111o \u0111i\u1ec1u \u0111\u00f3. N\u1ebfu kh\u00f4ng ch\u00fang ch\u1ec9 l\u00e0 nh\u1eefng con s\u1ed1 v\u00f4 \u00fd ngh\u0129a \u0111\u1ed1i v\u1edbi nh\u00e2n vi\u00ean c\u1ee7a b\u1ea1n.<\/span>
                  \nH\u00e3y gi\u1ea3i th\u00edch cho nh\u00e2n vi\u00ean c\u1ee7a b\u1ea1n t\u1ea1i sao b\u1ea1n l\u1ea1i \u0111o v\u00e0 b\u1ea1n \u0111ang \u0111o l\u01b0\u1eddng \u0111i\u1ec1u g\u00ec. Tr\u1ea3 l\u1eddi c\u00e1c c\u00e2u h\u1ecfi t\u1ea1i sao b\u1ea1n l\u1ea1i ch\u1ecdn KPI n\u00e0y thay v\u00ec KPI kh\u00e1c. V\u00e0 \u0111i\u1ec1u quan tr\u1ecdng nh\u1ea5t? L\u1eafng nghe. KPi kh\u00f4ng ph\u1ea3i l\u00fac n\u00e0o c\u0169ng \u0111\u00fang ho\u1eb7c r\u00f5 r\u00e0ng cho t\u1ea5t c\u1ea3 nh\u1eefng b\u00ean tham gia. L\u1eafng nghe nh\u00e2n vi\u00ean c\u1ee7a m\u00ecnh s\u1ebd gi\u00fap b\u1ea1n nh\u1eadn ra \u0111i\u1ec3m n\u00e0o v\u1ec1 m\u1ee5c ti\u00eau c\u1ee7a doanh nghi\u1ec7p m\u00e0 h\u1ecd kh\u00f4ng hi\u1ec3u.<\/span>
                  \nV\u00ed d\u1ee5 b\u1ea1n nh\u1eadn \u0111\u01b0\u1ee3c r\u1ea5t nhi\u1ec1u c\u00e2u h\u1ecfi t\u1ea1i sao l\u1ee3i nhu\u1eadn kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t KPI c\u1ee7a c\u00f4ng ty b\u1ea1n. \u0110\u00f3 l\u00e0 m\u1ed9t c\u00e2u h\u1ecfi \u0111\u00e1ng \u0111\u01b0\u1ee3c nh\u00e2n vi\u00ean c\u1ee7a b\u1ea1n \u0111\u1eb7t ra, b\u1edfi ki\u1ebfm ti\u1ec1n l\u00e0 m\u1ed9t ph\u1ea7n quan tr\u1ecdng m\u00e0 b\u1ea5t k\u00ec doanh nghi\u1ec7p n\u00e0o c\u0169ng ph\u1ea3i th\u1ef1c hi\u1ec7n. Nh\u01b0ng c\u00f3 l\u1ebd doanh thu kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed1i b\u1eadn t\u00e2m c\u1ee7a b\u1ea1n t\u1ea1i th\u1eddi \u0111i\u1ec3m \u0111\u00f3, b\u1edfi b\u1ea1n \u0111ang mu\u1ed1n \u0111\u1ea7u t\u01b0 m\u1ea1nh v\u00e0o ph\u00e1t tri\u1ec3n v\u00e0 nghi\u00ean c\u1ee9u ho\u1eb7c \u0111ang xem x\u00e9t mua l\u1ea1i c\u00e1c c\u00f4ng ty kh\u00e1c. Vi\u1ec7c nh\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u c\u00e2u h\u1ecfi nh\u01b0 v\u1eady l\u00e0 t\u00edn hi\u1ec7u b\u1ea1n c\u1ea7n ph\u1ea3i gi\u1ea3i th\u00edch r\u00f5 r\u00e0ng h\u01a1n v\u1ec1 KPI c\u0169ng nh\u01b0 nh\u1eefng m\u1ee5c ti\u00eau chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a ch\u00fang.<\/span>
                  \nV\u00e0 bi\u1ebft \u0111\u00e2u nh\u00e2n vi\u00ean c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 \u0111\u00f3ng g\u00f3p \u00fd t\u01b0\u1edfng \u0111\u1ec3 c\u1ea3i thi\u1ec7n nh\u1eefng KPI \u0111\u00f3.<\/span><\/p>\n

                  Ki\u1ec3m tra KPI theo tu\u1ea7n ho\u1eb7c th\u00e1ng<\/span><\/strong><\/span><\/p>\n

                  Vi\u1ec7c theo d\u00f5i KPI c\u1ee7a b\u1ea1n th\u01b0\u1eddng xuy\u00ean l\u00e0 r\u1ea5t c\u1ea7n thi\u1ebft cho s\u1ef1 ph\u00e1t tri\u1ec3n v\u00e0 duy tr\u00ec c\u1ee7a ch\u00fang. \u0110\u01b0\u01a1ng nhi\u00ean ki\u1ec3m tra ti\u1ebfn \u0111\u1ed9 c\u1ee7a b\u1ea1n so v\u1edbi KPI l\u00e0 quan tr\u1ecdng (n\u1ebfu kh\u00f4ng l\u1eadp ra KPI \u0111\u1ec3 l\u00e0m g\u00ec?), nh\u01b0ng theo d\u00f5i ti\u1ebfn \u0111\u1ed9 c\u1ee7a b\u1ea1n c\u0169ng r\u1ea5t quan tr\u1ecdng trong vi\u1ec7c \u0111\u00e1ng gi\u00e1 KPI b\u1ea1n \u0111\u00e3 l\u1eadp ra c\u00f3 th\u00e0nh c\u00f4ng hay kh\u00f4ng.<\/span>
                  \nKh\u00f4ng ph\u1ea3i KPI n\u00e0o c\u0169ng th\u00e0nh c\u00f4ng.<\/strong> M\u1ed9t s\u1ed1 \u0111\u1eb7t ra nh\u1eefng m\u1ee5c ti\u00eau kh\u00f4ng th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c, trong khi m\u1ed9t s\u1ed1 kh\u00e1c kh\u00f4ng th\u1ec3 theo d\u00f5i \u0111\u01b0\u1ee3c nh\u1eefng m\u1ee5c ti\u00eau kinh doanh m\u00e0 ch\u00fang \u0111\u01b0\u1ee3c thi\u1ebft l\u1eadp \u0111\u1ec3 \u0111\u00e1nh gi\u00e1. Ch\u1ec9 b\u1eb1ng c\u00e1ch th\u01b0\u1eddng xuy\u00ean ki\u1ec3m tra th\u00ec b\u1ea1n m\u1edbi c\u00f3 th\u1ec3 quy\u1ebft \u0111\u1ecbnh \u0111\u01b0\u1ee3c li\u1ec7u \u0111\u00e3 \u0111\u1ebfn l\u00fac \u0111\u1ec3 thay \u0111\u1ed5i KPI c\u1ee7a m\u00ecnh.<\/span><\/p>\n

                  H\u00e3y \u0111\u1ea3m b\u1ea3o r\u1eb1ng KPI l\u1eadp ra c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n \u0111\u01b0\u1ee3c<\/span><\/strong><\/span><\/p>\n

                  Vi\u1ec7c \u0111\u1ea3m b\u1ea3o KPI c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n \u0111\u01b0\u1ee3c c\u1ea7n qua n\u0103m b\u01b0\u1edbc:<\/strong><\/span><\/span><\/p>\n

                    \n
                  • X\u00e9t l\u1ea1i nh\u1eefng m\u1ee5c ti\u00eau kinh doanh c\u1ee7a b\u1ea1n.<\/span><\/span><\/em><\/li>\n
                  • Ph\u00e2n t\u00edch n\u0103ng su\u1ea5t th\u1eddi \u0111i\u1ec3m hi\u1ec7n t\u1ea1i.<\/span><\/span><\/em><\/li>\n
                  • \u0110\u1eb7t ra nh\u1eefng KPI ng\u1eafn v\u00e0 d\u00e0i h\u1ea1n.<\/span><\/span><\/em><\/li>\n
                  • X\u00e9t l\u1ea1i ch\u00fang v\u1edbi nh\u00e2n vi\u00ean c\u1ee7a b\u1ea1n.<\/span><\/span><\/em><\/li>\n
                  • KI\u1ec3m tra ti\u1ebfn tr\u00ecnh l\u00e0m vi\u1ec7c v\u00e0 \u0111\u01b0a ra thay \u0111\u1ed5i ph\u00f9 h\u1ee3p.<\/span><\/span><\/em><\/li>\n<\/ul>\n

                    Ch\u00fang ta \u0111\u00e3 n\u00f3i qua h\u1ea7u h\u1ebft nh\u1eefng \u0111i\u1ec1u n\u00e0y, nh\u01b0ng \u0111i\u1ec1u \u0111\u00e1ng \u0111\u01b0\u1ee3c quan t\u00e2m l\u00e0 s\u1ef1 c\u1ea7n thi\u1ebft trong vi\u1ec7c \u0111\u01b0a ra m\u1ee5c ti\u00eau ng\u1eafn v\u00e0 d\u00e0i h\u1ea1n. M\u1ed9t khi b\u1ea1n \u0111\u00e3 \u0111\u1eb7t ra m\u1ed9t m\u1ee5c ti\u00eau trong t\u01b0\u01a1ng lai (v\u00ed d\u1ee5 l\u00e0 cho v\u00e0i qu\u00fd t\u1edbi, ho\u1eb7c cho n\u0103m t\u00e0i ch\u00ednh c\u1ee7a b\u1ea1n) b\u1ea1n c\u00f3 th\u1ec3 nh\u00ecn l\u1ea1i v\u00e0 \u0111\u01b0a ra nh\u1eefng m\u1ed1c c\u1ea7n thi\u1ebft m\u00e0 b\u1ea1n c\u1ea7n \u0111\u1ea1t \u0111\u1ec3 c\u00f3 th\u1ec3 c\u00e1n \u0111\u00edch.<\/span><\/span><\/p>\n

                    \"\"

                    Hand choosing a hanging key amongst other ones.<\/p><\/div>\n

                    <\/span>
                    \nV\u00ed d\u1ee5 b\u1ea1n mu\u1ed1n c\u00f3 1,500 ng\u01b0\u1eddi \u0111\u0103ng k\u00ed nh\u1eadn th\u00f4ng b\u00e1o c\u1ee7a b\u1ea1n trong qu\u00fd \u0111\u1ea7u ti\u00ean c\u1ee7a n\u0103m. \u0110\u1ec3 l\u00e0m \u0111i\u1ec1u \u0111\u00f3 b\u1ea1n s\u1ebd c\u1ea7n ph\u1ea3i thi\u1ebft l\u1eadp m\u1ee5c ti\u00eau cho t\u1eebng th\u00e1ng, m\u1ed7i hai tu\u1ea7n hay th\u1eadm ch\u00ed l\u00e0 h\u00e0ng tu\u1ea7n. B\u1eb1ng c\u00e1ch \u0111\u00f3 b\u1ea1n s\u1ebd c\u00f3 th\u1ec3 li\u00ean t\u1ee5c \u0111\u01b0a ra nh\u1eadn \u0111\u1ecbnh v\u00e0 \u0111i\u1ec1u ch\u1ec9nh c\u1ea7n thi\u1ebft \u0111\u1ec3 c\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau d\u00e0i h\u1ea1n \u0111\u00f3.<\/span>
                    \nB\u1ea1n c\u0169ng c\u00f3 th\u1ec3 chia m\u1ee5c ti\u00eau nh\u1ecf ra theo t\u1eebng th\u00e1ng, trong tr\u01b0\u1eddng h\u1ee3p n\u00e0y l\u00e0 500 ng\u01b0\u1eddi v\u00e0o m\u1ed7i th\u00e1ng t\u1eeb th\u00e1ng 1 \u0111\u1ebfn th\u00e1ng 3. Tuy nhi\u00ean c\u00f3 l\u1ebd b\u1ea1n c\u1ea7n ph\u1ea3i c\u1ee5 th\u1ec3 h\u01a1n m\u1ed9t ch\u00fat, do th\u00e1ng 1 v\u00e0 th\u00e1ng 3 c\u00f3 nhi\u1ec1u ng\u00e0y h\u01a1n th\u00e1ng 2 n\u00ean m\u1ee5c ti\u00eau cho hai th\u00e1ng \u0111\u00f3 s\u1ebd l\u1edbn h\u01a1n. Ho\u1eb7c c\u00f3 th\u1ec3 trang web c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c truy c\u1eadp nhi\u1ec1u h\u01a1n v\u00e0o th\u00e1ng 2 do ngh\u1ec9 T\u1ebft n\u00ean b\u1ea1n quy\u1ebft \u0111\u1ecbnh \u0111\u1eb7t m\u1ee5c ti\u00eau l\u00e0 800 cho th\u00e1ng \u0111\u00f3.<\/span>
                    \nB\u1ea5t k\u1ec3 tr\u01b0\u1eddng h\u1ee3p n\u00e0o, h\u00e3y \u0111\u1ea3m b\u1ea3o r\u1eb1ng b\u1ea1n chia nh\u1ecf KPI \u0111\u1ec3 \u0111\u1eb7t ra nh\u1eefng m\u1ee5c ti\u00eau ng\u1eafn h\u1ea1n.<\/span><\/p>\n

                    Ph\u00e1t tri\u1ec3n KPI c\u1ee7a b\u1ea1n \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi nh\u1eefng thay \u0111\u1ed5i trong nhu c\u1ea7u c\u1ee7a doanh nghi\u1ec7p<\/strong><\/span><\/span><\/p>\n

                    \"\"
                    \nNh\u1eefng KPI kh\u00f4ng \u0111\u01b0\u1ee3c c\u1eadp nh\u1eadt th\u01b0\u1eddng xuy\u00ean s\u1ebd nhanh ch\u00f3ng tr\u1edf n\u00ean l\u1ed7i th\u1eddi.<\/span>
                    \nV\u00ed d\u1ee5 doanh nghi\u1ec7p c\u1ee7a b\u1ea1n v\u1eeba tri\u1ec3n khai m\u1ed9t d\u00f2ng s\u1ea3n ph\u1ea9m m\u1edbi ho\u1eb7c m\u1edf r\u1ed9ng ho\u1ea1t \u0111\u1ed9ng ra n\u01b0\u1edbc ngo\u00e0i. N\u1ebfu b\u1ea1n kh\u00f4ng c\u1eadp nh\u1eadt KPI, nh\u00e2n vi\u00ean c\u1ee7a b\u1ea1n s\u1ebd ti\u1ebfp t\u1ee5c ch\u1ea1y theo nh\u1eefng m\u1ee5c ti\u00eau kh\u00f4ng ph\u00f9 h\u1ee3p v\u1edbi \u0111\u1ecbnh h\u01b0\u1edbng chi\u1ebfn l\u01b0\u1ee3c m\u1edbi.<\/span>
                    \nB\u1ea1n c\u00f3 th\u1ec3 ngh\u0129 r\u1eb1ng d\u1ef1a v\u00e0o nh\u1eefng k\u1ebft qu\u1ea3 \u0111\u1ea1t \u0111\u01b0\u1ee3c b\u1ea1n c\u00f3 th\u1ec3 ti\u1ebfp t\u1ee5c ho\u1ea1t \u0111\u1ed9ng nh\u01b0 v\u1eady t\u1ea1i m\u1ed9t \u0111\u1eb3ng c\u1ea5p cao h\u01a1n. Trong th\u1ef1c t\u1ebf, b\u1ea1n c\u00f3 th\u1ec3 \u0111ang theo d\u00f5i nh\u1eefng KPI sai l\u1ec7ch, ch\u00fang kh\u00f4ng n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c \u1ea3nh h\u01b0\u1edfng c\u1ee7a nh\u1eefng n\u1ed7 l\u1ef1c b\u1ea1n \u0111ang th\u1ef1c hi\u1ec7n ho\u1eb7c nh\u1eefng m\u1ee5c ti\u00eau chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a ho\u1ea1t \u0111\u1ed9ng doanh nghi\u1ec7p.<\/span>
                    \nKi\u1ec3m tra KPI c\u1ee7a b\u1ea1n h\u00e0ng th\u00e1ng (ho\u1eb7c t\u1ed1i \u01b0u l\u00e0 h\u00e0ng tu\u1ea7n) s\u1ebd cho b\u1ea1n c\u01a1 h\u1ed9i \u0111\u1ec3 c\u0103n ch\u1ec9nh – ho\u1eb7c thay \u0111\u1ed5i ho\u00e0n to\u00e0n h\u01b0\u1edbng \u0111i.<\/span>
                    \nB\u1ea1n c\u00f2n c\u00f3 th\u1ec3 t\u00ecm ra nh\u1eefng c\u00e1ch m\u1edbi v\u00e0 hi\u1ec7u qu\u1ea3 h\u01a1n \u0111\u1ec3 \u0111\u1ea1t nh\u1eefng m\u1ee5c ti\u00eau \u0111\u00f3.<\/span><\/span><\/p>\n

                    \"\"<\/p>\n<\/span>\n

                    Ki\u1ec3m tra xem nh\u1eefng m\u1ee5c ti\u00eau KPI c\u1ee7a b\u1ea1n c\u00f3 kh\u1ea3 thi hay kh\u00f4ng<\/strong><\/span><\/span><\/p>\n

                    Vi\u1ec7c \u0111\u1eb7t ra nh\u1eefng m\u1ee5c ti\u00eau kh\u1ea3 thi cho nh\u00e2n vi\u00ean c\u1ee7a b\u1ea1n l\u00e0 c\u1ea7n thi\u1ebft. M\u1ed9t m\u1ee5c ti\u00eau qu\u00e1 cao s\u1ebd khi\u1ebfn nh\u00e2n vi\u00ean c\u1ee7a b\u1ea1n b\u1ecf cu\u1ed9c tr\u01b0\u1edbc khi th\u1ef1c hi\u1ec7n. \u0110\u1eb7t m\u1ee5c ti\u00eau qu\u00e1 th\u1ea5p v\u00e0 b\u1ea1n s\u1ebd nhanh ch\u00f3ng r\u01a1i v\u00e0o c\u1ea3nh b\u0103n kho\u0103n l\u00e0m g\u00ec ti\u1ebfp theo khi b\u1ea1n \u0111\u00e3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau doanh thu trong n\u0103m khi m\u1edbi l\u00e0m vi\u1ec7c \u0111\u01b0\u1ee3c hai th\u00e1ng.<\/span>
                    \nV\u00ec th\u1ebf s\u1ef1 ph\u00e2n t\u00edch hi\u1ec7u su\u1ea5t l\u00e0m vi\u1ec7c c\u1ee7a b\u1ea1n l\u00e0 r\u1ea5t quan tr\u1ecdng, b\u1edfi n\u1ebfu kh\u00f4ng b\u1ea1n s\u1ebd m\u00f9 qu\u00e1ng \u0111i t\u00ecm nh\u1eefng con s\u1ed1 kh\u00f4ng c\u00f3 th\u1ef1c trong hi\u1ec7n t\u1ea1i. N\u0103ng su\u1ea5t l\u00e0m vi\u1ec7c hi\u1ec7n t\u1ea1i c\u0169ng l\u00e0 \u0111i\u1ec3m b\u1eaft \u0111\u1ea7u t\u1ed1t \u0111\u1ec3 b\u1ea1n quy\u1ebft \u0111\u1ecbnh xem \u0111i\u1ec3m n\u00e0o c\u1ea7n \u0111\u01b0\u1ee3c c\u1ea3i thi\u1ec7n.<\/span>
                    \nH\u00e3y s\u1eed d\u1ee5ng s\u1ed1 li\u1ec7u th\u01b0\u1eddng xuy\u00ean h\u01a1n khi b\u1ea1n \u0111\u00e3 c\u00f3 \u0111\u01b0\u1ee3c m\u1ed9t s\u1ef1 hi\u1ec3u bi\u1ebft nh\u1ea5t \u0111\u1ecbnh v\u1ec1 nh\u1eefng c\u00f4ng vi\u1ec7c \u0111\u00e3 ho\u00e0n th\u00e0nh trong qu\u00e1 kh\u1ee9. Nh\u1eefng c\u00f4ng c\u1ee5 nh\u01b0 Google Analytics r\u1ea5t tuy\u1ec7t v\u1eddi \u0111\u1ec3 l\u00e0m \u0111i\u1ec1u n\u00e0y, nh\u01b0ng nh\u1eefng c\u00f4ng c\u1ee5 k\u1ebf to\u00e1n truy\u1ec1n th\u1ed1ng c\u0169ng r\u1ea5t hi\u1ec7u qu\u1ea3 \u0111\u1ec3 theo d\u00f5i t\u0103ng tr\u01b0\u1edfng trong doanh thu v\u00e0 l\u1ee3i nhu\u1eadn.<\/span><\/p>\n

                    C\u1eadp nh\u1eadt m\u1ee5c ti\u00eau KPI khi c\u1ea7n thi\u1ebft<\/span><\/span><\/strong><\/p>\n

                    \"\"
                    \nKPI kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t h\u1eb1ng s\u1ed1 b\u1ea5t bi\u1ebfn. Ch\u00fang li\u00ean t\u1ee5c c\u1ea7n ph\u1ea3i thay \u0111\u1ed5i, ph\u00e1t tri\u1ec3n theo nhu c\u1ea7u. N\u1ebfu b\u1ea1n \u0111\u1eb7t ra KPI v\u00e0 b\u1ecf qu\u00ean ch\u00fang, c\u00f3 l\u1ebd b\u1ea1n \u0111ang ch\u1ea1y theo nh\u1eefng m\u1ee5c ti\u00eau kh\u00f4ng c\u00f2n ph\u00f9 h\u1ee3p v\u1edbi doanh nghi\u1ec7p c\u1ee7a b\u1ea1n.<\/span>
                    \nH\u00e3y x\u00e2y d\u1ef1ng th\u00f3i quen ki\u1ec3m tra ti\u1ebfn \u0111\u1ed9 c\u00f4ng vi\u1ec7c c\u1ee7a so v\u1edbi KPI c\u0169ng nh\u01b0 nh\u1eefng KPI n\u00e0o c\u1ea7n ph\u1ea3i \u0111\u01b0\u1ee3c thay \u0111\u1ed5i ho\u1eb7c lo\u1ea1i b\u1ecf.<\/span>
                    \n\u0110\u1ed1i v\u1edbi nh\u1eefng ai ch\u01b0a t\u1eebng x\u00e2y d\u1ef1ng KPI bao gi\u1edd, nh\u1eefng \u0111i\u1ec1u n\u00e0y c\u00f3 l\u1ebd nghe r\u1ea5t m\u1ec7t m\u1ecfi.<\/span>
                    \nNh\u01b0ng tin t\u1ed1t cho b\u1ea1n: M\u1ed9t khi b\u1ea1n \u0111\u00e3 tr\u1ea3i qua qu\u00e1 tr\u00ecnh n\u00e0y m\u1ed9t v\u00e0i l\u1ea7n, trong t\u01b0\u01a1ng lai b\u1ea1n s\u1ebd c\u00f3 th\u1ec3 l\u00e0m \u0111i\u1ec1u \u0111\u00f3 d\u1ec5 d\u00e0ng h\u01a1n r\u1ea5t nhi\u1ec1u.<\/span><\/p>\n

                    \u0110i\u1ec1u b\u1ea1n n\u00ean bi\u1ebft<\/span><\/strong><\/span><\/p>\n

                    \"\"<\/p>\n<\/span>\n

                    Th\u00f4ng th\u01b0\u1eddng KPI \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 \u0111o l\u01b0\u1eddng s\u1ef1 hi\u1ec7u qu\u1ea3 trong ho\u1ea1t \u0111\u1ed9ng c\u1ee7a doanh nghi\u1ec7p c\u0169ng nh\u01b0 \u0111\u1ec3 \u0111\u01b0a ra nh\u1eefng thay \u0111\u1ed5i c\u1ea7n thi\u1ebft cho doanh nghi\u1ec7p th\u00e0nh c\u00f4ng v\u00e0 ph\u00e1t tri\u1ec3n.<\/span>
                    \nTuy nhi\u00ean c\u00e1c KPI c\u0169ng c\u00f3 nh\u1eefng gi\u1edbi h\u1ea1n c\u1ee7a ch\u00fang.<\/span>
                    \n\u0110i\u1ec1u quan tr\u1ecdng nh\u1ea5t c\u1ee7a b\u1ea5t k\u00ec KPI n\u00e0o l\u00e0 s\u1ef1 h\u1eefu d\u1ee5ng c\u1ee7a n\u00f3. Khi t\u00ednh h\u1eefu d\u1ee5ng \u1ea5y kh\u00f4ng c\u00f2n n\u1eefa, b\u1ea1n kh\u00f4ng n\u00ean ng\u1ea7n ng\u1ea1i trong vi\u1ec7c lo\u1ea1i b\u1ecf KPI \u0111\u00f3 v\u00e0 t\u1ea1o ra nh\u1eefng KPI m\u1edbi ph\u00f9 h\u1ee3p v\u1edbi m\u1ee5c ti\u00eau tr\u1ecdng t\u00e2m c\u1ee7a doanh nghi\u1ec7p.<\/span><\/span><\/p>\n

                    Ngu\u1ed3n : Klipfolio<\/strong><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

                    \u0110\u1ecbnh ngh\u0129a KPI Key Performance Indicator (KPI) l\u00e0 nh\u1eefng ch\u1ec9 s\u1ed1 \u0111\u00e1nh gi\u00e1 s\u1ef1 hi\u1ec7u qu\u1ea3 trong c\u00e1c ho\u1ea1t \u0111\u1ed9ng c\u1ee7a m\u1ed9t doanh nghi\u1ec7p v\u00e0 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng b\u1edfi nhi\u1ec1u…<\/p>\n","protected":false},"author":1,"featured_media":1938,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[22],"tags":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/bizuni.vn\/kien-thuc-quan-tri\/wp-content\/uploads\/2019\/02\/KPI-Concept.jpg?fit=1542%2C680&ssl=1","_links":{"self":[{"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/posts\/1873"}],"collection":[{"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/comments?post=1873"}],"version-history":[{"count":0,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/posts\/1873\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/media\/1938"}],"wp:attachment":[{"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/media?parent=1873"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/categories?post=1873"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/tags?post=1873"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}