{"id":1967,"date":"2019-02-18T10:03:16","date_gmt":"2019-02-18T03:03:16","guid":{"rendered":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/?p=1967"},"modified":"2022-10-15T22:48:00","modified_gmt":"2022-10-15T15:48:00","slug":"cach-danh-bai-su-chan-chu-khi-phat-trien-doanh-nghiep","status":"publish","type":"post","link":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/cach-danh-bai-su-chan-chu-khi-phat-trien-doanh-nghiep\/","title":{"rendered":"C\u00e1ch \u0111\u00e1nh b\u1ea1i s\u1ef1 ch\u1ea7n ch\u1eeb khi ph\u00e1t tri\u1ec3n doanh nghi\u1ec7p"},"content":{"rendered":"

Ch\u1ea7n ch\u1eeb l\u00e0 m\u1ed9t s\u1ef1 th\u00f4i th\u00fac k\u00ec d\u1ecb. Ch\u00fang ta ai c\u0169ng \u0111\u00e3 tr\u1ea3i nghi\u1ec7m n\u00f3, nh\u01b0ng l\u00fd do th\u01b0\u1eddng kh\u00f3 c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh.<\/span>
\nS\u1ef1 ch\u1ea7n ch\u1eeb tr\u00ec ho\u00e3n nh\u1eefng ho\u1ea1t \u0111\u1ed9ng \u0111\u01b0a con ng\u01b0\u1eddi \u0111\u1ebfn g\u1ea7n m\u1ee5c ti\u00eau c\u1ee7a h\u1ecd h\u01a1n — b\u1ea5t k\u1ec3 l\u00e0 x\u00e2y d\u1ef1ng m\u1ed9t doanh nghi\u1ec7p v\u1eefng m\u1ea1nh hay t\u1eadp luy\u1ec7n \u0111\u1ec3 c\u00f3 m\u1ed9t th\u00e2n h\u00ecnh c\u00e2n \u0111\u1ed1i. V\u1eady t\u1ea1i sao con ng\u01b0\u1eddi l\u1ea1i kh\u00f4ng ch\u1ea1y h\u1ebft t\u1ed1c l\u1ef1c \u0111\u1ebfn m\u1ed9t t\u01b0\u01a1ng lai t\u01b0\u01a1i s\u00e1ng h\u01a1n?<\/span><\/p>\n

M\u1eb7t khoa h\u1ecdc.<\/span><\/strong><\/h2>\n

Nh\u1eefng nghi\u00ean c\u1ee9u khoa h\u1ecdc v\u1ec1 s\u1ef1 ch\u1ea7n ch\u1eeb \u0111\u00e3 gia t\u0103ng trong v\u00f2ng 20 n\u0103m tr\u1edf l\u1ea1i \u0111\u00e2y. Nh\u1eefng nh\u00e0 nghi\u00ean c\u1ee9u t\u1eebng coi v\u1ea5n \u0111\u1ec1 n\u00e0y l\u00e0 do r\u1eafc r\u1ed1i trong vi\u1ec7c qu\u1ea3n l\u00fd th\u1eddi gian, nh\u01b0ng hi\u1ec7n t\u1ea1i h\u1ecd xem n\u00f3 nh\u01b0 m\u1ed9t hi\u1ec7n t\u01b0\u1ee3ng ph\u1ee9c t\u1ea1p v\u00e0 kh\u00e1c nhau \u0111\u1ed1i v\u1edbi m\u1ed7i ng\u01b0\u1eddi.<\/span><\/p>\n

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\n\u201cS\u1ef1 ch\u1ea7n ch\u1eeb \u0111\u00edch th\u1ef1c l\u00e0 s\u1ef1 th\u1ea5t b\u1ea1i ho\u00e0n to\u00e0n trong vi\u1ec7c qu\u1ea3n l\u00fd b\u1ea3n th\u00e2n<\/strong>\u201d, \u0111\u00f3 l\u00e0 nh\u1eefng g\u00ec nh\u00e0 v\u0103n Eric Jaffe vi\u1ebft trong t\u1ea1p ch\u00ed Observer.
\n\u201cNh\u1eefng chuy\u00ean gia \u0111\u1ecbnh ngh\u0129a n\u00f3 l\u00e0 s\u1ef1 quy\u1ebft \u0111\u1ecbnh tr\u00ec ho\u00e3n nh\u1eefng c\u00f4ng vi\u1ec7c m\u00e0 ch\u00fang ta \u0111\u1ecbnh l\u00e0m, m\u1eb7c d\u00f9 bi\u1ebft r\u1eb1ng ch\u00fang ta s\u1ebd ph\u1ea3i g\u00e1nh ch\u1ecbu h\u1eadu qu\u1ea3. Vi\u1ec7c kh\u00f4ng c\u00f3 kh\u00e1i ni\u1ec7m v\u1ec1 th\u1eddi gian s\u1ebd l\u00e0m v\u1ea5n \u0111\u1ec1 n\u00e0y t\u1ed3i t\u1ec7 h\u01a1n, nh\u01b0ng b\u1ea3n ch\u1ea5t c\u1ee7a s\u1ef1 ch\u1ea7n ch\u1eeb l\u00e0 kh\u00f4ng c\u00f3 kh\u1ea3 n\u0103ng ki\u1ec3m so\u00e1t c\u1ea3m x\u00fac.<\/strong>\u201d<\/span>
\nNh\u1eefng tri\u1ebft l\u00fd gia ng\u01b0\u1eddi Hy L\u1ea1p s\u1eed d\u1ee5ng t\u1eeb akrasia \u0111\u1ec3 m\u00f4 t\u1ea3 tr\u1ea1ng th\u00e1i h\u00e0nh \u0111\u1ed9ng ng\u01b0\u1ee3c l\u1ea1i v\u1edbi nh\u1eefng g\u00ec ch\u00fang ta n\u00ean l\u00e0m. D\u1ef1a v\u00e0o kh\u00e1i ni\u1ec7m n\u00e0y, nh\u00e0 v\u0103n James Clear tin r\u1eb1ng m\u1ed7i ng\u01b0\u1eddi \u0111\u1ec1u c\u00f3 m\u1ed9t \u201cHi\u1ec7n T\u1ea1i\u201d khao kh\u00e1t s\u1ef1 th\u1ecfa m\u00e3n ngay t\u1ee9c th\u00ec v\u00e0 m\u1ed9t \u201cT\u01b0\u01a1ng Lai\u201d mong mu\u1ed1n nh\u1eefng ph\u1ea7n th\u01b0\u1edfng v\u1ec1 l\u00e2u d\u00e0i. \u00d4ng vi\u1ebft:
\n\u201cKhi \u0111\u1ebfn l\u00fac ra quy\u1ebft \u0111\u1ecbnh, b\u1ea1n kh\u00f4ng ngh\u0129 v\u1ec1 T\u01b0\u01a1ng Lai, b\u1edfi v\u00ec trong th\u1eddi \u0111i\u1ec3m \u0111\u00f3 n\u00e3o b\u1ed9 c\u1ee7a b\u1ea1n ch\u1ec9 ngh\u0129 \u0111\u1ebfn Hi\u1ec7n T\u1ea1i.\u201d<\/span><\/p>\n

\u0110\u1ed9ng l\u1ef1c b\u1ea3n th\u00e2n.<\/span><\/strong><\/h2>\n

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V\u00e0o 2006, t\u00f4i th\u01b0\u1eddng ch\u1eadt v\u1eadt v\u1edbi b\u00e1o th\u1ee9c. Khi chu\u00f4ng reo v\u00e0o 5 gi\u1edd s\u00e1ng, t\u00f4i t\u1ef1 h\u1ecfi b\u1ea3n th\u00e2n: \u201cLi\u1ec7u m\u00ecnh c\u00f3 n\u00ean ng\u1ee7 th\u00eam m\u1ed9t ch\u00fat hay l\u00e0 d\u00e0nh m\u1ed9t v\u00e0i gi\u1edd \u0111\u1ec3 c\u1ea3i thi\u1ec7n c\u00f4ng vi\u1ec7c kinh doanh?\u201d<\/span>
\nV\u00e0o th\u1eddi \u0111i\u1ec3m \u0111\u00f3 t\u00f4i l\u00e0 m\u1ed9t l\u1eadp tr\u00ecnh vi\u00ean cho m\u1ed9t c\u00f4ng ty truy\u1ec1n th\u00f4ng t\u1ea1i New York trong khi g\u00e2y d\u1ef1ng c\u00f4ng ty c\u1ee7a b\u1ea3n th\u00e2n, JotForm nh\u01b0 m\u1ed9t d\u1ef1 \u00e1n ri\u00eang. T\u00f4i h\u1ecdc \u0111\u01b0\u1ee3c r\u1ea5t nhi\u1ec1u th\u1ee9 v\u1ec1 b\u1ea3n th\u00e2n m\u00ecnh khi v\u1eeba c\u00f3 m\u1ed9t c\u00f4ng vi\u1ec7c to\u00e0n th\u1eddi gian v\u1eeba ph\u00e1t tri\u1ec3n m\u1ed9t startup — bao g\u1ed3m c\u00e1ch \u0111\u1ec3 \u0111\u00e1nh b\u1ea1i con qu\u1ef7 ch\u1ea7n ch\u1eeb c\u1ee7a b\u1ea3n th\u00e2n. <\/span>
\nT\u00f4i b\u1eaft \u0111\u1ea7u t\u1ef1 h\u1ecfi t\u1ea1i sao m\u00ecnh l\u1ea1i d\u1eddi l\u1ea1i m\u1ed9t s\u1ed1 c\u00f4ng vi\u1ec7c. M\u1ed9t khi t\u00f4i \u0111\u00e3 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c nguy\u00ean nh\u00e2n, t\u00f4i c\u00f3 th\u1ec3 l\u00ean k\u1ebf ho\u1ea1ch \u0111\u1ec3 l\u1ea5y l\u1ea1i hi\u1ec7u qu\u1ea3 l\u00e0m vi\u1ec7c c\u1ee7a m\u00ecnh. C\u00e1ch ti\u1ebfp c\u1eadn n\u00e0y nghe c\u00f3 v\u1ebb \u0111\u01a1n gi\u1ea3n, nh\u01b0ng h\u1ea7u h\u1ebft c\u00e1c l\u1eddi khuy\u00ean kh\u00f4ng t\u00ecm ra \u0111\u01b0\u1ee3c c\u1ed1t l\u00f5i c\u1ee7a v\u1ea5n \u0111\u1ec1. Thay v\u00ec v\u1eady, x\u00e3 h\u1ed9i th\u01b0\u1eddng n\u00f3i v\u1edbi ch\u00fang ta h\u00e3y c\u1ed1 g\u1eafng v\u01b0\u1ee3t qua c\u1ea3m gi\u00e1c u\u1ec3 o\u1ea3i \u0111\u00f3.<\/span>
\nC\u00e1ch \u201c h\u00e3y l\u00e0m \u0111i\u201d \u0111\u00f3 \u0111\u00f4i khi c\u00f3 hi\u1ec7u nghi\u1ec7m, nh\u01b0ng b\u1ea1n kh\u00f4ng th\u1ec3 duy tr\u00ec n\u00f3 l\u00e2u d\u00e0i \u0111\u01b0\u1ee3c. N\u1ebfu b\u1ea1n li\u00ean t\u1ee5c tr\u00ec ho\u00e3n m\u1ed9t s\u1ed1 c\u00f4ng vi\u1ec7c, c\u00f3 l\u00fd do cho vi\u1ec7c \u0111\u00f3 — v\u00e0 kh\u1ea3 n\u0103ng cao \u0111\u00f3 l\u00e0 v\u1ea5n \u0111\u1ec1 c\u00e1 nh\u00e2n.<\/span>
\nD\u01b0\u1edbi \u0111\u00e2y l\u00e0 b\u1ed1n y\u1ebfu t\u1ed1 \u0111\u1eb1ng sau th\u00f3i quen x\u1ea5u c\u1ee7a b\u1ea1n, c\u0169ng nh\u01b0 m\u1ed9t s\u1ed1 l\u1eddi khuy\u00ean \u0111\u1ec3 \u0111\u00e1nh b\u1ea1i ch\u00fang.<\/span><\/p>\n

1. S\u1ef1 ph\u00e1t tri\u1ec3n kh\u00f4ng \u0111\u1ee7 nhanh<\/span><\/strong><\/h3>\n

H\u00e3y ngh\u0129 v\u1ec1 l\u1ea7n cu\u1ed1i c\u00f9ng b\u1ea1n b\u1eaft \u0111\u1ea7u m\u1ed9t d\u1ef1 \u00e1n m\u1edbi hay m\u1ed9t k\u1ebf ho\u1ea1ch kinh doanh m\u1edbi. C\u00f3 l\u1ebd b\u1ea1n c\u1ea3m th\u1ea5y h\u01b0ng ph\u1ea5n v\u00e0 \u0111\u01b0\u1ee3c ti\u1ebfp n\u0103ng l\u01b0\u1ee3ng b\u1edfi th\u1eed th\u00e1ch m\u1edbi. M\u1ed9t v\u00e0i th\u00e1ng (ho\u1eb7c v\u00e0i n\u0103m) sau, c\u1ea3m gi\u00e1c \u0111\u00f3 bi\u1ebfn m\u1ea5t. C\u00f3 l\u1ebd b\u1ea1n c\u1ea3m th\u1ea5y ch\u00e1n n\u1ea3n ho\u1eb7c m\u1ea5t h\u1ee9ng th\u00fa. \u0110\u00f3 l\u00e0 khi b\u1ea1n \u0111ang \u0111\u1ea5u tranh l\u1ea1i th\u1eddi gian v\u00e0 t\u00e2m sinh h\u1ecdc c\u1ee7a b\u1ea3n th\u00e2n.<\/span>
\nDopamine th\u01b0\u1eddng \u0111\u01b0\u1ee3c m\u00f4 t\u1ea3 l\u00e0 c\u00e1ch n\u00e3o b\u1ed9 \u201ctrao th\u01b0\u1edfng\u201d, ch\u00fang \u0111\u01b0\u1ee3c t\u1ea1o ra khi v\u00ed d\u1ee5 khi \u0111i\u1ec7n tho\u1ea1i c\u00f3 th\u00f4ng b\u00e1o m\u1edbi hay \u0111\u1ed3 \u0103n \u0111\u01b0\u1ee3c mang \u0111\u1ebfn. Nh\u01b0ng nh\u1eefng nghi\u00ean c\u1ee9u m\u1edbi ch\u1ec9 ra r\u1eb1ng dopamine li\u00ean quan \u0111\u1ebfn nh\u1eefng h\u00e0nh vi t\u00ecm ki\u1ebfm ph\u1ea7n th\u01b0\u1edfng h\u01a1n l\u00e0 \u0111\u00f3ng vai tr\u00f2 tr\u1edf th\u00e0nh ph\u1ea7n th\u01b0\u1edfng. <\/span>
\nKhi n\u00e3o b\u1ed9 c\u1ee7a b\u1ea1n th\u1ea5y \u0111i\u1ec1u g\u00ec m\u1edbi l\u1ea1, n\u00f3 ti\u1ebft dopamine. Ch\u1ea5t h\u00f3a h\u1ecdc t\u1ef1 nhi\u00ean n\u00e0y cho b\u1ea1n \u0111\u1ed9ng l\u1ef1c \u0111\u1ec3 t\u00ecm ph\u1ea7n th\u01b0\u1edfng. Nh\u01b0ng khi s\u1ef1 m\u1edbi l\u1ea1 \u0111\u00f3 m\u1ea5t \u0111i, t\u00e2m tr\u00ed c\u1ee7a b\u1ea1n n\u1ed5i lo\u1ea1n. \u0110\u1ed9ng l\u1ef1c c\u1ee7a b\u1ea1n gi\u1ea3m khi tr\u00ed n\u00e3o c\u1ee7a b\u1ea1n ngh\u0129 r\u1eb1ng: \u201cC\u00f4ng s\u1ee9c c\u1ee7a t\u00f4i kh\u00f4ng \u0111\u01b0\u1ee3c \u0111\u1ec1n \u0111\u00e1p, \u0111i\u1ec1u n\u00e0y kh\u00f4ng vui ch\u00fat n\u00e0o n\u1eefa.\u201d
\nHi\u1ec7n T\u1ea1i v\u00e0 nh\u1eefng ham mu\u1ed1n th\u1ecfa m\u00e3n ngay t\u1ee9c th\u1eddi c\u1ee7a n\u00f3 c\u0169ng khi\u1ebfn b\u1ea1n g\u1eb7p v\u00f4 v\u00e0n kh\u00f3 kh\u0103n trong vi\u1ec7c b\u1eaft \u0111\u1ea7u c\u00f4ng vi\u1ec7c m\u00e0 \u0111\u00e1ng l\u1ebd b\u1ea1n ph\u1ea3i l\u00e0m.
\nBJ Fogg, m\u1ed9t nh\u00e0 khoa h\u1ecdc nghi\u00ean c\u1ee9u h\u00e0nh vi t\u1ea1i \u0110\u1ea1i h\u1ecdc Stanford g\u1ee3i \u00fd r\u1eb1ng b\u1ea1n c\u00f3 th\u1ec3 ch\u1ed1ng l\u1ea1i \u0111i\u1ec1u n\u00e0y b\u1eb1ng c\u00e1ch thi\u1ebft l\u1eadp nh\u1eefng \u201cm\u1ed1c ph\u1ea7n th\u01b0\u1edfng\u201d v\u00e0 li\u00ean hoan m\u1ed7i khi b\u1ea1n \u0111\u1ea1t \u0111\u01b0\u1ee3c ch\u00fang. T\u01b0\u1edfng t\u01b0\u1ee3ng b\u1ea1n mu\u1ed1n t\u1ea1o ra m\u1ed9t kh\u00f3a h\u1ecdc tr\u00ean m\u1ea1ng. B\u1ea1n c\u00f3 th\u1ec3 vi\u1ebft ti\u1ebfp sau m\u1ed7i ng\u1ee5m n\u01b0\u1edbc u\u1ed1ng, sau \u0111\u00f3 l\u1eb7p l\u1ea1i h\u00e0nh \u0111\u1ed9ng n\u00e0y qua ng\u00e0y. <\/span>
\nM\u1ed9t khi c\u00f4ng vi\u1ec7c \u0111\u00e3 xong, b\u1ea1n c\u00f3 th\u1ec3 t\u1ef1 th\u01b0\u1edfng nh\u1ecf cho b\u1ea3n th\u00e2n. B\u1ea1n c\u00f3 th\u1ec3 nghe m\u1ed9t b\u1ea3n nh\u1ea1c, \u0111i b\u1ed9 ho\u1eb7c \u0111\u1ecdc m\u1ed9t quy\u1ec3n s\u00e1ch. L\u1eb7p \u0111i l\u1eb7p l\u1ea1i qu\u00e1 tr\u00ecnh n\u00e0y cho \u0111\u1ebfn khi b\u1ea1n ho\u00e0n th\u00e0nh m\u1ee5c ti\u00eau. Nh\u1eefng ph\u1ea7n th\u01b0\u01a1ng nh\u1ecf n\u00e0y l\u00e0m th\u1ecfa m\u00e3n n\u00e3o b\u1ed9 c\u1ee7a b\u1ea1n v\u00e0 th\u00fac \u0111\u1ea9y b\u1ea1n v\u1ec1 ph\u00eda tr\u01b0\u1edbc. V\u00f2ng l\u1eb7p n\u00e0y c\u0169ng s\u1ebd thi\u1ebft l\u1eadp m\u1ed9t th\u00f3i quen m\u1ea1nh m\u1ebd v\u00e0 tri\u1ec7t ti\u00eau ho\u00e0n to\u00e0n ham mu\u1ed1n \u0111\u1ed9ng l\u1ef1c \u0111\u1ec3 l\u00e0m vi\u1ec7c c\u1ee7a b\u1ea1n.<\/span><\/p>\n

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2. B\u1ea1n kh\u00f4ng bi\u1ebft ph\u1ea3i b\u1eaft \u0111\u1ea7u t\u1eeb \u0111\u00e2u<\/span><\/strong><\/h3>\n

Vi\u1ec7c c\u1ea3m th\u1ea5y b\u1ecb \u00e1p \u0111\u1ea3o b\u1edfi nh\u1ecbp s\u1ed1ng nhanh trong x\u00e3 h\u1ed9i hi\u1ec7n \u0111\u1ea1i l\u00e0 h\u1ebft s\u1ee9c b\u00ecnh th\u01b0\u1eddng. Nh\u1eefng danh s\u00e1ch vi\u1ec7c ph\u1ea3i l\u00e0m d\u00e0i d\u00f2ng s\u1ebd khi\u1ebfn b\u1ea1n kh\u00f4ng bi\u1ebft ph\u1ea3i b\u1eaft \u0111\u1ea7u t\u1eeb \u0111\u00e2u. Kh\u00f4ng may l\u00e0 nh\u1eefng l\u1ef1a ch\u1ecdn n\u00e0y khi\u1ebfn b\u1ea1n m\u1ea5t t\u1eadp trung theo nh\u1eefng c\u00e1ch l\u00e9n l\u00fat: b\u1ea1n l\u00e0m nh\u1eefng vi\u1ec7c mang l\u1ea1i \u00edt gi\u00e1 tr\u1ecb nh\u01b0 ki\u1ec3m tra h\u00f2m th\u01b0 hay th\u00f4ng b\u00e1o tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i.<\/span>
\nNh\u1eefng nh\u00e0 s\u00e1ng l\u1eadp r\u1ea5t d\u1ec5 sa v\u00e0o c\u1ea1m b\u1eaby n\u00e0y b\u1edfi hi\u1ebfm khi c\u00f3 m\u1ed9t con \u0111\u01b0\u1eddng r\u00f5 r\u00e0ng ti\u1ebfn v\u1ec1 ph\u00eda tr\u01b0\u1edbc. N\u1ebfu b\u1ea1n gi\u1ed1ng nh\u01b0 \u0111a s\u1ed1 c\u00e1c doanh nh\u00e2n, b\u1ea1n ph\u1ea3i \u0111\u1ea3m \u0111\u01b0\u01a1ng r\u1ea5t nhi\u1ec1u c\u00f4ng vi\u1ec7c ho\u1eb7c c\u00f3 m\u1ed9t l\u1ecbch l\u00e0m vi\u1ec7c b\u1eadn r\u1ed9n. Trong khi n\u00f3i chuy\u1ec7n v\u1edbi nh\u1eefng doanh nh\u00e2n kh\u00e1c, t\u00f4i nh\u1eadn ra r\u1eb1ng vi\u1ec7c c\u1ea3m th\u1ea5y kh\u00f4ng ch\u1eafc ch\u1eafn l\u00e0 ho\u00e0n to\u00e0n b\u00ecnh th\u01b0\u1eddng — nh\u1ea5t l\u00e0 khi b\u1ea1n b\u1eaft \u0111\u1ea7u th\u1ee9 g\u00ec \u0111\u00f3 m\u1edbi. \u0110\u1eebng tr\u00e1ch b\u1ea3n th\u00e2n m\u00ecnh n\u1ebfu b\u1ea1n kh\u00f4ng c\u00f3 c\u00e2u tr\u1ea3 l\u1eddi. H\u00e3y b\u1eaft \u0111\u1ea7u \u1edf b\u1ea5t k\u00ec \u0111\u00e2u b\u1ea1n c\u00f3 th\u1ec3.<\/span>
\nNgh\u0129 gi\u1ea3i ph\u00e1p c\u00f9ng nh\u1eefng ng\u01b0\u1eddi b\u1ea1n, ng\u01b0\u1eddi th\u1ea7y ho\u1eb7c c\u1ed1 v\u1ea5n vi\u00ean c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n thi\u1ebft l\u1eadp nh\u1eefng \u01b0u ti\u00ean r\u00f5 r\u00e0ng. T\u00ecm nh\u1eefng ng\u01b0\u1eddi ngo\u00e0i v\u00f2ng c\u00f4ng vi\u1ec7c c\u1ee7a b\u1ea1n \u0111\u1ec3 xin l\u1eddi khuy\u00ean, b\u1edfi h\u1ecd c\u00f3 th\u1ec3 nh\u00ecn r\u00f5 nh\u1ea5t b\u1ea1n n\u00ean d\u00e0nh th\u1eddi gian v\u00e0o vi\u1ec7c g\u00ec v\u00e0 nh\u1eefng c\u00f4ng vi\u1ec7c n\u00e0o b\u1ea1n n\u00ean \u0111\u1ec3 cho ng\u01b0\u1eddi kh\u00e1c.<\/span>
\nC\u00e1c h\u1ec7 th\u1ed1ng c\u0169ng c\u00f3 th\u1ec3 \u0111\u00e8 b\u1eb9p s\u1ef1 ch\u1ea7n ch\u1eeb. Gia \u0111\u00ecnh t\u00f4i s\u1edf h\u1eefu m\u1ed9t trang tr\u1ea1i \u00f4 l\u01b0u nh\u1ecf, v\u00e0 t\u00f4i tham gia thu ho\u1ea1ch c\u00f9ng h\u1ecd m\u1ed7i n\u0103m. T\u1ea5t c\u1ea3 m\u1ecdi vi\u1ec7c v\u1eadn h\u00e0nh tr\u00f4i ch\u1ea3y nh\u01b0 m\u1ed9t c\u1ed7 m\u00e1y. M\u1ed7i ng\u01b0\u1eddi \u0111\u1ec1u bi\u1ebft c\u00f4ng vi\u1ec7c l\u00e0 g\u00ec v\u00e0 c\u00e1c b\u01b0\u1edbc \u0111\u1ec3 l\u00e0m vi\u1ec7c \u0111\u00f3 khi\u1ebfn vi\u1ec7c ch\u1ea7n ch\u1eeb tr\u1edf n\u00ean b\u1ea5t kh\u1ea3 thi.<\/span><\/p>\n

3. B\u1ea1n s\u1ee3 th\u1ea5t b\u1ea1i<\/span><\/strong><\/h3>\n

\"\"<\/p>\n

<\/span><\/strong><\/h2>\n

Nh\u1eefng nh\u00e0 s\u00e1ng l\u1eadp th\u00edch n\u00f3i \u201cth\u1ea5t b\u1ea1i nhanh, th\u1ea5t b\u1ea1i th\u01b0\u1eddng xuy\u00ean.\u201d \u0110\u1eb1ng sau s\u1ef1 d\u0169ng c\u1ea3m \u0111\u00f3, nhi\u1ec1u ng\u01b0\u1eddi l\u1ea1i s\u1ed1ng trong s\u1ef1 s\u1ee3 h\u00e3i c\u1ee7a vi\u1ec7c ra quy\u1ebft \u0111\u1ecbnh sai.<\/span>
\nTrong m\u1ed9t chuy\u1ebfn th\u0103m thung l\u0169ng Silicon g\u1ea7n \u0111\u00e2y, nh\u00e0 v\u0103n Rob Asghar n\u00f3i chuy\u1ec7n v\u1edbi m\u1ed9t nh\u00e0 s\u00e1ng l\u1eadp th\u1eadt th\u00e0 \u0111\u1ebfn m\u1ee9c ng\u1ea1c nhi\u00ean. Ng\u01b0\u1eddi \u0111\u00e0n \u00f4ng \u0111\u00f3 mu\u1ed1n \u0111\u01b0\u1ee3c gi\u1eef b\u00ed m\u1eadt danh t\u00ednh, v\u00e0 n\u00f3i v\u1edbi Asghar: \u201cNhi\u1ec1u ng\u01b0\u1eddi \u1edf \u0111\u00e2y n\u00f3i v\u1ec1 ch\u1ea5p nh\u1eadn th\u1ea5t b\u1ea1i, nh\u01b0ng \u0111i\u1ec1u \u0111\u00f3 ch\u1ec9 l\u00e0 s\u00e1o r\u1ed7ng.\u201d<\/span>
\nNhi\u1ec1u ng\u01b0\u1eddi s\u1ee3 th\u1ea5t b\u1ea1i \u0111\u1ebfn m\u1ee9c \u0111\u1ed9 h\u1ecd \u0111i \u0111\u01b0\u1eddng t\u1eaft. Nh\u1eefng ng\u01b0\u1eddi kh\u00e1c th\u00ec \u0111\u1ea9y l\u00f9i ng\u00e0y ra m\u1eaft, h\u1ea1n ch\u00f3t ho\u1eb7c b\u1ecb \u00e1m \u1ea3nh b\u1edfi nh\u1eefng ti\u1ec3u ti\u1ebft thay v\u00ec cho ra m\u1eaft m\u1ed9t phi\u00ean b\u1ea3n th\u1eed nghi\u1ec7m. T\u00f4i c\u0169ng nh\u01b0 v\u1eady. T\u00f4i v\u1eadt l\u1ed9n v\u1edbi s\u1ef1 c\u1ea7u to\u00e0n v\u00e0o nh\u1eefng ng\u00e0y \u0111\u1ea7u c\u1ee7a doanh nghi\u1ec7p. C\u00f3 l\u1ebd ch\u00fang t\u00f4i \u0111\u00e3 c\u00f3 th\u1ec3 ph\u00e1t tri\u1ec3n nhanh h\u01a1n, nh\u01b0ng t\u00f4i kh\u00f4ng k\u00eau g\u1ecdi v\u1ed1n t\u1eeb b\u00ean ngo\u00e0i. T\u00f4i kh\u00f4ng b\u1ecb c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 ho\u1eb7c c\u1ed5 \u0111\u00f4ng gi\u00e1m s\u00e1t t\u1eebng b\u01b0\u1edbc \u0111i, v\u00e0 khi n\u1ed7i s\u1ee3 th\u1ea5t b\u1ea1i bao tr\u00f9m, t\u00f4i c\u00f3 th\u1ec3 d\u1ec5 d\u00e3i v\u1edbi b\u1ea3n th\u00e2n m\u00ecnh v\u00e0 ti\u1ebfp t\u1ee5c ti\u1ebfn b\u01b0\u1edbc. <\/span>
\nJoseph Ferrari, m\u1ed9t gi\u00e1o s\u01b0 t\u00e2m th\u1ea7n h\u1ecdc \u0111\u1ea1i \u0110\u1ea1i h\u1ecdc Chicago De Paul ph\u00e2n lo\u1ea1i nh\u1eefng ng\u01b0\u1eddi ch\u1ea7n ch\u1eeb b\u1edfi n\u1ed7i s\u1ee3 th\u1ea5t b\u1ea1i l\u00e0 \u201cnh\u1eefng ng\u01b0\u1eddi tr\u1ed1n tr\u00e1nh\u201d. B\u1ea5t k\u1ec3 h\u1ecd \u0111ang l\u1ea3ng tr\u00e1nh th\u1ea5t b\u1ea1i hay th\u1eadm ch\u00ed l\u00e0 c\u1ea3 th\u00e0nh c\u00f4ng, h\u1ecd r\u1ea5t quan t\u00e2m \u0111\u1ebfn \u00fd ki\u1ebfn c\u1ee7a ng\u01b0\u1eddi kh\u00e1c. \u00d4ng vi\u1ebft : \u201cH\u1ecd th\u00e0 b\u1ecb ng\u01b0\u1eddi kh\u00e1c \u0111\u00e1nh gi\u00e1 l\u00e0 kh\u00f4ng c\u00f3 c\u1ed1 g\u1eafng, thay v\u00ec l\u00e0 kh\u00f4ng c\u00f3 kh\u1ea3 n\u0103ng.\u201d<\/span>
\n\u0110\u1eb7t ra ti\u00eau chu\u1ea9n cao kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t \u0111i\u1ec1u x\u1ea5u. T\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi \u0111\u1ec1u bi\u1ebft r\u1eb1ng \u0111\u1ec3 th\u00e0nh c\u00f4ng b\u1ea1n c\u1ea7n ph\u1ea3i gan g\u00f3c, ki\u00ean tr\u00ec v\u00e0 b\u00e1m theo nguy\u00ean t\u1eafc c\u1ee7a b\u1ea3n th\u00e2n. Beyonc\u00e9 v\u00e0 Steve Jobs l\u00e0 nh\u1eefng ng\u01b0\u1eddi c\u1ea7u to\u00e0n v\u00e0 h\u1ecd \u0111\u00e3 g\u1eb7t h\u00e1i xu h\u01b0\u1edbng n\u00e0y \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c nh\u1eefng k\u1ebft qu\u1ea3 \u0111\u00e1ng kinh ng\u1ea1c.<\/span>
\nEllen Hendrikson, nh\u00e0 t\u00e2m th\u1ea7n h\u1ecdc t\u1ea1i \u0110\u1ea1i h\u1ecdc Boston vi\u1ebft: \u201cS\u1ef1 c\u1ea7u to\u00e0n v\u00e0 t\u00ednh ch\u1ea7n ch\u1eeb c\u00f3 li\u00ean k\u1ebft v\u1edbi nhau, nh\u01b0ng kh\u00f4ng ph\u1ea3i ti\u00eau chu\u1ea9n cao gi\u1eef b\u1ea1n l\u1ea1i, m\u00e0 l\u00e0 ni\u1ec1m tin r\u1eb1ng c\u00f4ng vi\u1ec7c m\u00e0 b\u1ea1n l\u00e0m \u0111\u1ed3ng ngh\u0129a v\u1edbi gi\u00e1 tr\u1ecb con ng\u01b0\u1eddi b\u1ea1n. \u0110i\u1ec1u \u0111\u00f3 c\u00f3 th\u1ec3 l\u00e0m b\u1ea1n d\u1eebng b\u01b0\u1edbc ngay l\u1eadp t\u1ee9c.\u201d<\/span>
\nB\u1ea1n v\u00e0 c\u00f4ng vi\u1ec7c l\u00e0 hai th\u1ee9 ho\u00e0n to\u00e0n kh\u00e1c nhau. B\u1ea3n th\u00e2n con ng\u01b0\u1eddi ch\u00fang ta v\u00e0 nh\u1eefng g\u00ec ch\u00fang ta \u0111\u1ea1t \u0111\u01b0\u1ee3c l\u00e0 hai \u0111i\u1ec1u kh\u00e1c nhau, v\u00e0 n\u1ebfu b\u1ea1n hi\u1ec3u \u0111\u01b0\u1ee3c \u0111i\u1ec1u \u0111\u00f3, n\u1ed7i s\u1ee3 s\u1ebd kh\u00f4ng c\u00f2n c\u00f3 th\u1ec3 ng\u0103n c\u1ea3n b\u1ea1n.<\/span><\/p>\n

4. B\u1ea1n kh\u00f4ng th\u00edch c\u00f4ng vi\u1ec7c<\/span><\/strong><\/h3>\n

M\u1ed9t s\u1ed1 ho\u1ea1t \u0111\u1ed9ng kh\u00f4ng h\u1ec1 vui ch\u00fat n\u00e0o. R\u1ea5t \u00edt ng\u01b0\u1eddi th\u00edch \u0111i b\u00e1c s\u0129 kh\u00e1m b\u1ec7nh ho\u1eb7c t\u00ednh thu\u1ebf thu nh\u1eadp c\u00e1 nh\u00e2n c\u1ee7a h\u1ecd. X\u00e2y d\u1ef1ng m\u1ed9t c\u00f4ng ty c\u0169ng c\u1ea7n b\u1ea1n ph\u1ea3i l\u00e0m nhi\u1ec1u c\u00f4ng vi\u1ec7c kh\u00f4ng m\u1ea5y th\u00fa v\u1ecb. V\u00e0 khi c\u00f3 bao nhi\u00eau c\u00f4ng vi\u1ec7c \u0111\u1ec3 x\u1eed l\u00fd nh\u01b0 v\u1eady, ai l\u1ea1i mu\u1ed1n d\u00e0nh th\u1eddi gian c\u1ee7a h\u1ecd \u0111\u1ec3 t\u00ednh h\u00f3a \u0111\u01a1n ch\u1ee9?<\/span>
\n\u0110\u00e2y c\u00f3 l\u1ebd l\u00e0 lo\u1ea1i ch\u1ea7n ch\u1eeb th\u00f4ng d\u1ee5ng nh\u1ea5t. Con ng\u01b0\u1eddi ho\u00e3n l\u1ea1i nh\u1eefng c\u00f4ng vi\u1ec7c bu\u1ed3n t\u1ebb ho\u1eb7c ch\u00e1n ch\u01b0\u1eddng b\u1edfi v\u00ec ch\u00fang ta kh\u00f4ng mu\u1ed1n ph\u1ea3i v\u1eadt l\u1ed9n v\u1edbi ch\u00fang. <\/span>
\nNh\u00e0 t\u00e2m th\u1ea7n h\u1ecdc c\u1ed9ng \u0111\u1ed3ng Heidi Grant vi\u1ebft: \u201c\u0110\u00e2u \u0111\u00f3 d\u1ecdc d\u01b0\u1eddng \u0111\u1eddi, ch\u00fang ta \u0111\u1ec1u tin v\u00e0o m\u1ed9t kh\u00e1i ni\u1ec7m m\u00e0 kh\u00f4ng h\u1ec1 nh\u1eadn ra, \u0111\u00f3 l\u00e0 \u0111\u1ec3 c\u00f3 \u0111\u1ed9ng l\u1ef1c ch\u00fang ta ph\u1ea3i c\u1ea3m th\u1ea5y r\u1eb1ng b\u1ea3n th\u00e2n mu\u1ed1n l\u00e0m vi\u1ec7c. T\u00f4i kh\u00f4ng bi\u1ebft t\u1ea1i sao ch\u00fang ta l\u1ea1i tin v\u00e0o \u0111i\u1ec1u n\u00e0y, nh\u01b0ng n\u00f3 100% kh\u00f4ng ch\u00ednh x\u00e1c.\u201d<\/span>
\nGrant g\u1ee3i \u00fd r\u1eb1ng thay v\u00ec ch\u1edd \u0111\u1ed9ng l\u1ef1c \u0111\u1ebfn, b\u1ea1n h\u00e3y s\u1eed d\u1ee5ng m\u1ed9t k\u0129 thu\u1eadt c\u00f3 t\u00ean g\u1ecdi \u201ck\u1ebf ho\u1ea1ch n\u1ebfu – th\u00ec\u201d. \u0110\u1ea7u ti\u00ean, l\u1eadp ra nh\u1eefng b\u01b0\u1edbc c\u1ea7n thi\u1ebft \u0111\u1ec3 ho\u00e0n th\u00e0nh m\u1ed9t c\u00f4ng vi\u1ec7c. Ti\u1ebfp theo — b\u01b0\u1edbc quan tr\u1ecdng nh\u1ea5t — x\u00e1c \u0111\u1ecbnh khi n\u00e0o v\u00e0 \u1edf \u0111\u00e2u b\u1ea1n s\u1ebd l\u00e0m vi\u1ec7c. V\u00ed d\u1ee5: \u201cN\u1ebfu l\u00e0 10h s\u00e1ng th\u00ec m\u00ecnh s\u1ebd \u0111\u00f3ng Facebook v\u00e0 t\u00ecm c\u00e1c c\u00f4ng ty thi\u1ebft k\u1ebf.\u201d<\/span>
\nQuy tr\u00ecnh n\u00e0y kh\u00f4ng c\u1ea7n t\u1edbi \u00fd ch\u00ed m\u1ea1nh m\u1ebd. V\u00e0 \u0111i\u1ec1u \u0111\u00f3 r\u1ea5t quan tr\u1ecdng, b\u1edfi ch\u00ednh s\u1ef1 thi\u1ebfu \u00fd ch\u00ed n\u00e0y d\u1eabn \u0111\u1ebfn vi\u1ec7c b\u1ea1n tr\u00ec ho\u00e3n m\u1ecdi th\u1ee9. H\u00e3y ch\u1ea5p nh\u1eadn r\u1eb1ng quy\u1ebft t\u00e2m c\u1ee7a b\u1ea1n l\u00e0 c\u00f3 h\u1ea1n, v\u00e0 s\u1eed d\u1ee5ng k\u1ebf ho\u1ea1ch \u201cn\u1ebfu-th\u00ec\u201d nh\u01b0 m\u1ed9t ph\u01b0\u01a1ng \u00e1n d\u1ef1 ph\u00f2ng.<\/span><\/p>\n

<\/span><\/strong><\/h2>\n

\"\"<\/p>\n

<\/span><\/strong><\/h2>\n

S\u1ee9c m\u1ea1nh c\u1ee7a vi\u1ec7c hi\u1ec3u b\u1ea3n th\u00e2n.<\/span><\/strong><\/h2>\n

M\u1ed7i ng\u01b0\u1eddi ch\u00fang ta \u0111\u1ec1u c\u00f3 c\u00e1c \u0111\u1ed9ng l\u1ef1c, m\u1ee5c ti\u00eau v\u00e0 t\u00ednh c\u00e1ch kh\u00e1c nhau, v\u00ec v\u1eady vi\u1ec7c m\u1ed7i ng\u01b0\u1eddi c\u00f3 l\u00fd do ri\u00eang cho vi\u1ec7c ch\u1ea7n ch\u1eeb l\u00e0 ho\u00e0n to\u00e0n b\u00ecnh th\u01b0\u1eddng. Khi b\u1ea1n bi\u1ebft \u0111\u01b0\u1ee3c \u0111i\u1ec1u g\u00ec c\u1ea3n \u0111\u01b0\u1eddng, vi\u1ec7c ch\u1ecdn l\u1ef1a gi\u1ea3i ph\u00e1p s\u1ebd d\u1ec5 h\u01a1n r\u1ea5t nhi\u1ec1u. B\u1ecf ngo\u00e0i tai nh\u1eefng \u201cb\u00ed k\u00edp\u201d v\u00e0 \u0111\u1eebng lo n\u1ebfu l\u1eddi khuy\u00ean c\u1ee7a c\u00e1c \u201cchuy\u00ean gia\u201d th\u1ea5t b\u1ea1i.<\/span>
\nB\u1edfi v\u00ec vi\u1ec7c t\u1ef1 hi\u1ec3u b\u1ea3n th\u00e2n m\u00ecnh l\u00e0 \u0111i\u1ec1u quan tr\u1ecdng h\u01a1n, h\u00e3y th\u1eed nghi\u1ec7m v\u00e0 g\u1eafn b\u00f3 v\u1edbi nh\u1eefng g\u00ec hi\u1ec7u qu\u1ea3 v\u1edbi b\u1ea1n. V\u00e0 h\u00e3y nh\u1edb r\u1eb1ng kh\u00f4ng ch\u1ec9 m\u00ecnh b\u1ea1n g\u1eb7p r\u1eafc r\u1ed1i v\u1edbi vi\u1ec7c ch\u1ea7n ch\u1eeb, b\u1edfi t\u1ea5t c\u1ea3 ch\u00fang ta, t\u1eeb nh\u1eefng nh\u00e0 th\u00f4ng th\u00e1i Hy L\u1ea1p cho \u0111\u1ebfn nh\u1eefng nh\u00e0 s\u00e1ng l\u1eadp t\u1ea1i thung l\u0169ng Silicon \u0111\u1ec1u ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi th\u1eed th\u00e1ch t\u01b0\u01a1ng t\u1ef1.<\/span><\/span><\/p>\n

Aytekin Tank, s\u00e1ng l\u1eadp v\u00e0 CEO c\u1ee7a JotForm<\/strong>
\nEntrepreneur<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Ch\u1ea7n ch\u1eeb l\u00e0 m\u1ed9t s\u1ef1 th\u00f4i th\u00fac k\u00ec d\u1ecb. Ch\u00fang ta ai c\u0169ng \u0111\u00e3 tr\u1ea3i nghi\u1ec7m n\u00f3, nh\u01b0ng l\u00fd do th\u01b0\u1eddng kh\u00f3 c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh. S\u1ef1 ch\u1ea7n ch\u1eeb…<\/p>\n","protected":false},"author":1,"featured_media":1504,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[21],"tags":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/bizuni.vn\/kien-thuc-quan-tri\/wp-content\/uploads\/2019\/01\/200-ae-3023.jpg?fit=1400%2C934&ssl=1","_links":{"self":[{"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/posts\/1967"}],"collection":[{"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/comments?post=1967"}],"version-history":[{"count":0,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/posts\/1967\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/media\/1504"}],"wp:attachment":[{"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/media?parent=1967"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/categories?post=1967"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/tags?post=1967"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}