{"id":2111,"date":"2019-04-16T11:10:06","date_gmt":"2019-04-16T04:10:06","guid":{"rendered":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/?p=2111"},"modified":"2022-10-15T22:47:59","modified_gmt":"2022-10-15T15:47:59","slug":"ba-cach-giup-thau-hieu-nguoi-tieu-dung-hieu-qua","status":"publish","type":"post","link":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/ba-cach-giup-thau-hieu-nguoi-tieu-dung-hieu-qua\/","title":{"rendered":"Ba y\u1ebfu t\u1ed1 gi\u00fap th\u1ea5u hi\u1ec3u ng\u01b0\u1eddi ti\u00eau d\u00f9ng hi\u1ec7u qu\u1ea3"},"content":{"rendered":"<p style=\"font-size: 16px;\"><i>Th\u1ea5u hi\u1ec3u ng\u01b0\u1eddi ti\u00eau d\u00f9ng l\u00e0 c\u00e1ch ti\u1ebfp c\u1eadn t\u1ed1t nh\u1ea5t c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u, l\u00e0 n\u1ec1n t\u1ea3ng th\u00e0nh c\u00f4ng c\u1ee7a c\u00e1c chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng. Suy ngh\u0129, nh\u1eadn th\u1ee9c, th\u00e1i \u0111\u1ed9, h\u00e0nh vi c\u1ee7a h\u1ecd mu\u00f4n m\u00e0u mu\u00f4n v\u1ebb. Tuy nhi\u00ean, n\u00f3 thay \u0111\u1ed5i li\u00ean t\u1ee5c v\u00e0 ph\u1ee5 thu\u1ed9c v\u00e0o ho\u00e0n c\u1ea3nh, t\u00e1c nh\u00e2n kh\u00e1c nhau. Kh\u00e1m ph\u00e1 3 y\u1ebfu t\u1ed1 sau \u0111\u00e2y \u0111\u1ec3 th\u1ea5u hi\u1ec3u 1 c\u00e1ch c\u0103n k\u1ebd v\u1ec1 ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/i><\/p>\n<h2><strong>Sources \u2013 S\u1eed d\u1ee5ng ngu\u1ed3n d\u1eef li\u1ec7u hi\u1ec7u qu\u1ea3<span class=\"\" style=\"display:block;clear:both;height: 0px;padding-top: 20px;border-top-width:0px;border-bottom-width:0px;\"><\/span><\/strong><\/h2>\n<p style=\"font-size: 19px;\">Theo th\u1ed1ng k\u00ea, c\u1ee9 m\u1ed7i ph\u00fat tr\u00f4i qua th\u00ec Facebook c\u00f3 h\u01a1n 3 tri\u1ec7u l\u01b0\u1ee3t chia s\u1ebb n\u1ed9i dung. Ngu\u1ed3n d\u1eef li\u1ec7u kh\u1ed5ng l\u1ed3 \u1edf m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u00e3 m\u1edf ra nhi\u1ec1u c\u01a1 h\u1ed9i cho c\u00e1c doanh nghi\u1ec7p khai th\u00e1c, t\u1eadn d\u1ee5ng \u0111\u1ec3 ph\u00e2n t\u00edch h\u00e0nh vi kh\u00e1ch h\u00e0ng.<span class=\"\" style=\"display:block;clear:both;height: 0px;border-top-width:0px;border-bottom-width:0px;\"><\/span><br \/>\nD\u1eef li\u1ec7u c\u1ee7a ng\u01b0\u1eddi d\u00f9ng ng\u00e0y c\u00e0ng phong ph\u00fa, ch\u00fang ta c\u00f3 th\u1ec3 bi\u1ebft \u0111\u01b0\u1ee3c ch\u1ee7 \u0111\u1ec1 m\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng quan t\u00e2m khi s\u1eed d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9i, tr\u00e0o l\u01b0u n\u00e0o \u0111ang \u0111\u01b0\u1ee3c di\u1ec5n ra. Vi\u1ec7c s\u1eed d\u1ee5ng hi\u1ec7u qu\u1ea3 ngu\u1ed3n d\u1eef li\u1ec7u n\u00e0y s\u1ebd gi\u00fap doanh nghi\u1ec7p ti\u1ebft ki\u1ec7m \u0111\u01b0\u1ee3c th\u1eddi gian v\u00e0 chi ph\u00ed cho ho\u1ea1t \u0111\u1ed9ng marketing.<span class=\"\" style=\"display:block;clear:both;height: 0px;border-top-width:0px;border-bottom-width:0px;\"><\/span><br \/>\nB\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 th\u1ed1ng k\u00ea, \u0111o l\u01b0\u1eddng c\u1ee7a facebook, google s\u1ebd cho ra c\u00e1c b\u00e1o c\u00e1o kh\u00f4ng ch\u1ec9 ph\u00e2n t\u00edch trong ng\u00e0nh, so s\u00e1nh v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh m\u00e0 c\u00f2n l\u00e0 c\u00e1c y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn h\u00e0nh vi mua h\u00e0ng, t\u1ea1i sao kh\u00e1ch h\u00e0ng ng\u01b0ng s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m,&#8230;<\/p>\n<h2><strong><span class=\"\" style=\"display:block;clear:both;height: 0px;padding-top: 50px;border-top-width:0px;border-bottom-width:0px;\"><\/span><\/strong><\/h2>\n<p><img decoding=\"async\" class=\"size-full wp-image-3048 aligncenter\" src=\"https:\/\/i0.wp.com\/bizuni.vn\/kien-thuc-quan-tri\/wp-content\/uploads\/2019\/05\/photo-1432888622747-4eb9a8efeb07-1.png?resize=500%2C332&#038;ssl=1\" alt=\"\" width=\"500\" height=\"332\" srcset=\"https:\/\/i0.wp.com\/bizuni.vn\/kien-thuc-quan-tri\/wp-content\/uploads\/2019\/05\/photo-1432888622747-4eb9a8efeb07-1.png?w=500&amp;ssl=1 500w, https:\/\/i0.wp.com\/bizuni.vn\/kien-thuc-quan-tri\/wp-content\/uploads\/2019\/05\/photo-1432888622747-4eb9a8efeb07-1.png?resize=300%2C199&amp;ssl=1 300w, https:\/\/i0.wp.com\/bizuni.vn\/kien-thuc-quan-tri\/wp-content\/uploads\/2019\/05\/photo-1432888622747-4eb9a8efeb07-1.png?resize=438%2C290&amp;ssl=1 438w, https:\/\/i0.wp.com\/bizuni.vn\/kien-thuc-quan-tri\/wp-content\/uploads\/2019\/05\/photo-1432888622747-4eb9a8efeb07-1.png?resize=150%2C100&amp;ssl=1 150w, https:\/\/i0.wp.com\/bizuni.vn\/kien-thuc-quan-tri\/wp-content\/uploads\/2019\/05\/photo-1432888622747-4eb9a8efeb07-1.png?resize=370%2C247&amp;ssl=1 370w\" sizes=\"(max-width: 500px) 100vw, 500px\" data-recalc-dims=\"1\" \/><\/p>\n<h2><strong><span class=\"\" style=\"display:block;clear:both;height: 0px;padding-top: 50px;border-top-width:0px;border-bottom-width:0px;\"><\/span><\/strong><\/h2>\n<h2><strong>Stories \u2013 L\u1eafng nghe c\u00e2u chuy\u1ec7n t\u1eeb kh\u00e1ch h\u00e0ng<span class=\"\" style=\"display:block;clear:both;height: 0px;padding-top: 20px;border-top-width:0px;border-bottom-width:0px;\"><\/span><\/strong><\/h2>\n<p style=\"font-size: 19px;\">Social Listening \u2013 \u0111\u00e2y l\u00e0 c\u00f4ng c\u1ee5 gi\u00fap doanh nghi\u1ec7p \u201cl\u1eafng nghe\u201d c\u00e1c th\u1ea3o lu\u1eadn c\u1ee7a ng\u01b0\u1eddi d\u00f9ng v\u1ec1 nh\u00e3n h\u00e0ng, s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 ho\u1eb7c ph\u1ea3n h\u1ed3i c\u1ee7a ng\u01b0\u1eddi d\u00f9ng khi s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p.<span class=\"\" style=\"display:block;clear:both;height: 0px;border-top-width:0px;border-bottom-width:0px;\"><\/span>Vi\u1ec7c \u201cl\u1eafng nghe\u201d ng\u01b0\u1eddi d\u00f9ng s\u1ebd gi\u00fap doanh nghi\u1ec7p ph\u00e2n t\u00edch \u0111\u01b0\u1ee3c m\u1ee9c \u0111\u1ed9 nh\u1eadn di\u1ec7n c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u, nh\u1eadn th\u1ee9c c\u1ee7a ng\u01b0\u1eddi d\u00f9ng v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec3 \u0111i\u1ec1u ch\u1ec9nh th\u00f4ng \u0111i\u1ec7p sao cho ph\u00f9 h\u1ee3p. Ngo\u00e0i ra, c\u00e1c ph\u1ea3n h\u1ed3i ti\u00eau c\u1ef1c t\u1eeb kh\u00e1ch h\u00e0ng gi\u00fap ch\u00fang ta t\u00ecm ra c\u00e1c l\u1ed7 h\u1ecfng trong trong qu\u00e1 tr\u00ecnh ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng. \u0110\u1ed3ng th\u1eddi, \u0111\u01b0a ra c\u00e1c gi\u1ea3i ph\u00e1p kh\u1eafc ph\u1ee5c k\u1ecbp th\u1eddi.<\/p>\n<h2><strong>Simplicity \u2013 S\u1ef1 \u0111\u01a1n gi\u1ea3n<span class=\"\" style=\"display:block;clear:both;height: 0px;padding-top: 20px;border-top-width:0px;border-bottom-width:0px;\"><\/span><\/strong><\/h2>\n<p style=\"font-size: 19px;\">\u0110\u01a1n gi\u1ea3n nh\u01b0ng \u1ea5n t\u01b0\u1ee3ng v\u00e0 hi\u1ec7u qu\u1ea3. T\u00ednh s\u00fac t\u00edch v\u00e0 \u0111\u01a1n gi\u1ea3n gi\u00fap \u0111\u1ea3m b\u1ea3o r\u1eb1ng m\u1ecdi ng\u01b0\u1eddi t\u1eadp trung v\u00e0o nh\u1eefng khuy\u1ebfn ngh\u1ecb v\u00e0 th\u00f4i th\u00fac h\u1ecd h\u00e0nh \u0111\u1ed9ng. V\u00ed d\u1ee5: thay v\u00ec d\u00f9ng ch\u1eef \u0111\u1ec3 h\u01b0\u1edbng d\u1eabn s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m th\u00ec s\u1eed d\u1ee5niag h\u00ecnh \u1ea3nh minh h\u1ecda \u0111\u1ec3 thay th\u1ebf. Nh\u01b0 v\u1eady, ng\u01b0\u1eddi d\u00f9ng s\u1ebd d\u1ec5 d\u00e0ng ti\u1ebfp c\u1eadn th\u00f4ng tin nhanh ch\u00f3ng v\u00e0 hi\u1ec7u qu\u1ea3 h\u01a1n.<\/p>\n<h2><strong><span class=\"\" style=\"display:block;clear:both;height: 0px;padding-top: 50px;border-top-width:0px;border-bottom-width:0px;\"><\/span><\/strong><\/h2>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-2819\" src=\"https:\/\/i0.wp.com\/bizuni.vn\/kien-thuc-quan-tri\/wp-content\/uploads\/2019\/08\/56747214_6118552574066_7383339375016280064_n.png?resize=1000%2C833&#038;ssl=1\" alt=\"\" width=\"1000\" height=\"833\" srcset=\"https:\/\/i0.wp.com\/bizuni.vn\/kien-thuc-quan-tri\/wp-content\/uploads\/2019\/08\/56747214_6118552574066_7383339375016280064_n.png?w=1000&amp;ssl=1 1000w, https:\/\/i0.wp.com\/bizuni.vn\/kien-thuc-quan-tri\/wp-content\/uploads\/2019\/08\/56747214_6118552574066_7383339375016280064_n.png?resize=300%2C250&amp;ssl=1 300w, https:\/\/i0.wp.com\/bizuni.vn\/kien-thuc-quan-tri\/wp-content\/uploads\/2019\/08\/56747214_6118552574066_7383339375016280064_n.png?resize=768%2C640&amp;ssl=1 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" data-recalc-dims=\"1\" \/><\/p>\n<h2><strong><span class=\"\" style=\"display:block;clear:both;height: 0px;padding-top: 50px;border-top-width:0px;border-bottom-width:0px;\"><\/span><\/strong><\/h2>\n<p style=\"font-size: 19px;\">\nM\u1ed7i giai \u0111o\u1ea1n, m\u1ed7i th\u1ebf h\u1ec7 s\u1ebd c\u00f3 nh\u1eefng \u201cinsight\u201d kh\u00e1c nhau v\u1ec1 ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Tuy nhi\u00ean Sources \u2013 Stories \u2013 Simplicity c\u00f3 th\u1ec3 t\u1ed3n t\u1ea1i trong c\u00f9ng 1 \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng. N\u00f3 s\u1ebd gi\u00fap cho doanh nghi\u1ec7p d\u1ec5 d\u00e0ng ti\u1ebfp c\u1eadn \u0111\u1ebfn \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau. Theo b\u1ea1n, li\u1ec7u r\u1eb1ng c\u00f2n c\u00f3 y\u1ebfu t\u1ed1 n\u00e0o kh\u00e1c n\u1eefa hay kh\u00f4ng?<\/p>\n<span class=\"\" style=\"display:block;clear:both;height: 0px;padding-top: 20px;border-top-width:0px;border-bottom-width:0px;\"><\/span>\n<p style=\"font-size: 16px; text-align: right;\"><i>Theo: BrandsVietNam<\/i><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Th\u1ea5u hi\u1ec3u ng\u01b0\u1eddi ti\u00eau d\u00f9ng l\u00e0 c\u00e1ch ti\u1ebfp c\u1eadn t\u1ed1t nh\u1ea5t c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u, l\u00e0 n\u1ec1n t\u1ea3ng th\u00e0nh c\u00f4ng c\u1ee7a c\u00e1c chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng. Suy ngh\u0129, nh\u1eadn th\u1ee9c,&hellip;<\/p>\n","protected":false},"author":1,"featured_media":2360,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[22],"tags":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/bizuni.vn\/kien-thuc-quan-tri\/wp-content\/uploads\/2019\/04\/Customer-Insight-Data.jpg?fit=1290%2C788&ssl=1","_links":{"self":[{"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/posts\/2111"}],"collection":[{"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/comments?post=2111"}],"version-history":[{"count":0,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/posts\/2111\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/media\/2360"}],"wp:attachment":[{"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/media?parent=2111"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/categories?post=2111"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/tags?post=2111"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}