{"id":2155,"date":"2019-04-17T09:54:04","date_gmt":"2019-04-17T02:54:04","guid":{"rendered":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/?p=2155"},"modified":"2022-10-15T22:47:59","modified_gmt":"2022-10-15T15:47:59","slug":"cuoc-choi-tat-tay-cua-coca-cola-lan-san-thi-truong-sua","status":"publish","type":"post","link":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/cuoc-choi-tat-tay-cua-coca-cola-lan-san-thi-truong-sua\/","title":{"rendered":"Cu\u1ed9c ch\u01a1i “T\u1ea5t tay” c\u1ee7a Coca-cola: L\u1ea5n s\u00e2n th\u1ecb tr\u01b0\u1eddng s\u1eefa"},"content":{"rendered":"

Ng\u00e0y 16\/4 c\u00f3 th\u1ec3 g\u1ecdi l\u00e0 ng\u00e0y \u201cl\u1ecbch s\u1eed\u201d c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u n\u01b0\u1edbc gi\u1ea3i kh\u00e1t Coca-Cola khi h\u00e3ng n\u00e0y l\u1ea7n \u0111\u1ea7u ra m\u1eaft s\u1ea3n ph\u1ea9m s\u1eefa (Milk, kh\u00e1c v\u1edbi d\u00f2ng Dairy \u2013 s\u1eefa tr\u00e1i c\u00e2y tr\u01b0\u1edbc \u0111\u00f3), v\u00e0 ch\u1ecdn Vi\u1ec7t Nam l\u00e0 th\u1ecb tr\u01b0\u1eddng \u0111\u1ea7u ti\u00ean tr\u00ean to\u00e0n th\u1ebf gi\u1edbi cho l\u1ea7n ra m\u1eaft n\u00e0y. D\u1ef1 \u00e1n m\u1edbi \u0111\u01b0\u1ee3c k\u1ef3 v\u1ecdng s\u1ebd gi\u00fap Coca-Cola t\u0103ng g\u1ea5p \u0111\u00f4i doanh s\u1ed1 to\u00e0n ng\u00e0nh s\u1eefa trong giai \u0111o\u1ea1n 2019 \u2013 2022.<\/i><\/p>\n

Ng\u00e0nh s\u1eefa s\u1ebd b\u00f9ng n\u1ed5 v\u00e0 nhi\u1ec1u th\u00fa v\u1ecb kh\u00f4ng k\u00e9m c\u00e1c ng\u00e0nh n\u01b0\u1edbc gi\u1ea3i kh\u00e1t<\/span><\/strong><\/h2>\n

\"\"<\/p>\n

<\/span><\/strong><\/h2>\n

“H\u00f4m nay ch\u00fang ta s\u1ebd l\u00e0m n\u00ean l\u1ecbch s\u1eed. Vi\u1ec7t Nam l\u00e0 th\u1ecb tr\u01b0\u1eddng \u0111\u1ea7u ti\u00ean, qu\u00fd v\u1ecb \u1edf \u0111\u00e2y l\u00e0 kh\u00e1ch h\u00e0ng \u0111\u1ea7u ti\u00ean tr\u1ea3i nghi\u1ec7m s\u1ea3n ph\u1ea9m c\u1ee7a ch\u00fang t\u00f4i\u201c<\/strong>, \u00f4ng Steve Bonz \u2013 TG\u0110 Fonterra \u2013 \u0111\u1ed1i t\u00e1c c\u1ee7a Coca-Cola trong d\u1ef1 \u00e1n s\u1eefa cho bi\u1ebft.<\/span>
\nFonterra l\u00e0 h\u00e3ng s\u1eefa New Zealand c\u00f3 m\u1eb7t tr\u00ean th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam t\u1eeb nh\u1eefng n\u0103m 1980s, v\u1edbi th\u01b0\u01a1ng hi\u1ec7u Anlene v\u00e0 Anmum. S\u1ea3n ph\u1ea9m h\u1ee3p t\u00e1c gi\u1eefa Coca-Cola v\u00e0 Fonterra g\u1ed3m 3 d\u00f2ng: Nutriboost KIDs cho tr\u1ebb em, Nutriboost To-go cung c\u1ea5p n\u0103ng l\u01b0\u1ee3ng, v\u00e0 Nutriboost Beauty \u2013 d\u00f2ng s\u1eefa kh\u00f4ng b\u00e9o, b\u1ed5 sung collagen v\u00e0 k\u1ebdm d\u00e0nh cho ph\u00e1i \u0111\u1eb9p.<\/span>
\nNutriboost v\u1ed1n l\u00e0 th\u01b0\u01a1ng hi\u1ec7u g\u1eafn li\u1ec1n v\u1edbi d\u00f2ng s\u1ea3n ph\u1ea9m Dairy mang l\u1ea1i doanh thu s\u1ed1 l\u1edbn th\u1ee9 2 cho Coca-Cola, ch\u1ec9 sau s\u1ea3n ph\u1ea9m \u0111inh l\u00e0 n\u01b0\u1edbc gi\u1ea3i kh\u00e1t c\u00f3 gas th\u01b0\u01a1ng hi\u1ec7u Coca-Cola.<\/span>
\nTheo b\u00e0 L\u00ea Th\u1ecb Thu H\u1eb1ng \u2013 Gi\u00e1m \u0111\u1ed1c Marketing v\u00e0 Th\u01b0\u01a1ng m\u1ea1i c\u1ee7a H\u1ee3p t\u00e1c chi\u1ebfn l\u01b0\u1ee3c t\u1ea1i th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam \u2013 cho bi\u1ebft, d\u1ef1 \u00e1n s\u1eefa n\u00e0y mong mu\u1ed1n s\u1ebd mang l\u1ea1i g\u1ea5p \u0111\u00f4i doanh s\u1ed1 to\u00e0n ng\u00e0nh s\u1eefa cho Coca-Cola trong giai \u0111o\u1ea1n 2019 \u2013 2022.<\/p>\n

<\/span><\/strong><\/h2>\n

\"\"<\/p>\n

<\/span><\/strong><\/h2>\n

Cu\u1ed9c ch\u01a1i trong ng\u00e0nh s\u1eefa n\u00e0y, Coca-Cola r\u1ea5t nghi\u00eam t\u00fac v\u00e0 m\u1ea1nh tay<\/span><\/strong><\/h2>\n

\u201cCh\u1ec9 trong 60 ng\u00e0y \u0111\u1ea7u ti\u00ean, ch\u00fang t\u00f4i s\u1ebd ph\u1ee7 3.300 c\u1eeda h\u00e0ng chuy\u00ean s\u1eefa, 21.600 t\u1ea1p h\u00f3a b\u00e1n s\u1eefa\u2026 Ch\u00fang t\u00f4i \u0111\u00e3 chu\u1ea9n b\u1ecb 250.000 v\u1eadt d\u1ee5ng qu\u1ea3ng c\u00e1o trang ho\u00e0ng, chi\u1ebfm 1\/4 s\u1ed1 l\u01b0\u1ee3ng c\u1eeda h\u00e0ng t\u1ea1i Vi\u1ec7t Nam, \u0111\u1ed3ng th\u1eddi tung 1.400.000 tri\u1ec7u s\u1ea3n ph\u1ea9m th\u1eed, trong \u0111\u00f3 1.000.000 s\u1ea3n ph\u1ea9m d\u00e0nh cho Tr\u1ebb em v\u00e0 400.000 d\u00e0nh cho N\u0103ng l\u01b0\u1ee3ng v\u00e0 S\u1eafc \u0111\u1eb9p\u201d, \u00f4ng Nguy\u1ec5n Ho\u00e0ng Khang \u2013 Tr\u01b0\u1edfng b\u1ed9 ph\u1eadn ti\u1ebfp th\u1ecb to\u00e0n qu\u1ed1c c\u1ee7a Coca-Cola chia s\u1ebb.<\/span>
\nS\u1ed1 m\u1eabu th\u1eed tr\u00ean c\u0169ng l\u00e0 s\u1ed1 l\u01b0\u1ee3ng ch\u01b0a t\u1eebng c\u00f3 trong l\u1ecbch s\u1eed ti\u1ebfp th\u1ecb c\u1ee7a Coca-Cola.<\/p>\n

C\u00e2u chuy\u1ec7n ti\u1ebfp th\u1ecb<\/span><\/strong><\/h2>\n

\"\"<\/p>\n

<\/span><\/strong><\/h2>\n

\u0110\u1ea1i di\u1ec7n Coca-Cola cho bi\u1ebft: Trong ng\u00e0nh s\u1eefa, kh\u00f4ng kh\u00f3 \u0111\u1ec3 t\u1ea1o ra c\u00e1c h\u01b0\u01a1ng v\u1ecb kh\u00e1c nhau c\u1ee7a s\u1eefa. Nh\u01b0ng c\u00e2u chuy\u1ec7n c\u1ee7a \u201cs\u1eefa Coca-Cola\u201d cho tr\u1ebb em tr\u00ean 3 tu\u1ed5i ch\u1eb3ng h\u1ea1n, s\u1ebd xoay quanh c\u00e2u chuy\u1ec7n m\u1ed9t ng\u00e0y c\u1ee7a b\u00e9. S\u1eefa Coca-Cola thay v\u00ec chia theo h\u01b0\u01a1ng Chocolate, v\u1ecb cam, d\u00e2u, l\u1ea1i chia l\u00e0m 3 th\u1eddi \u0111i\u1ec3m kh\u00e1c nhau v\u1edbi t\u00ean g\u1ecdi Kh\u1edfi \u0111\u1ea7u tr\u1ecdn v\u1eb9n, Gi\u1edd ra ch\u01a1i, v\u00e0 Ch\u00fac ng\u1ee7 ngon.<\/span>
\nNh\u00ecn nh\u1eadn v\u1ec1 th\u1ecb tr\u01b0\u1eddng s\u1eefa, CEO Fonterra cho r\u1eb1ng: \u201cNg\u00e0nh s\u1eefa trong khu v\u1ef1c \u0110\u00f4ng Nam \u00c1, kh\u00f4ng ri\u00eang g\u00ec Vi\u1ec7t Nam, \u0111ang ph\u00e1t tri\u1ec3n r\u1ea5t nhanh. H\u1ee3p t\u00e1c chi\u1ebfn l\u01b0\u1ee3c n\u00e0y m\u1edf ra cho ch\u00fang t\u00f4i nhi\u1ec1u c\u01a1 h\u1ed9i, t\u1eadn d\u1ee5ng th\u1ebf m\u1ea1nh marketing v\u00e0 ph\u00e2n ph\u1ed1i t\u1eeb Coca-Cola c\u00f9ng chuy\u00ean m\u00f4n t\u1eeb Fonterra\u201d.<\/p>\n<\/span>\n

Theo Tr\u00ed Th\u1ee9c Tr\u1ebb<\/strong><\/p>\n

C\u00e1c kh\u00f3a h\u1ecdc c\u00f9ng ch\u1ee7 \u0111\u1ec1<\/span><\/strong><\/em><\/p>\n

M\u1eddi b\u1ea1n tham kh\u1ea3o:<\/p>\n

CEO + CT QU\u1ed0C T\u1ebe CHO CH\u1ee6 DOANH NGHI\u1ec6P, GI\u00c1M \u0110\u1ed0C \u0110I\u1ec0U H\u00c0NH<\/a><\/strong><\/span>
\nKh\u00f3a h\u1ecdc trang b\u1ecb ki\u1ebfn th\u1ee9c qu\u1ea3n tr\u1ecb doanh nghi\u1ec7p to\u00e0n di\u1ec7n, c\u1eadp nh\u1eadt c\u00e1c ki\u1ebfn th\u1ee9c qu\u1ea3n tr\u1ecb doanh nghi\u1ec7p qu\u1ed1c t\u1ebf, ph\u00e1t tri\u1ec3n, n\u00e2ng t\u1ea7m t\u01b0 duy chi\u1ebfn l\u01b0\u1ee3c, t\u01b0 qu\u1ea3n tr\u1ecb v\u00e0 h\u1ecdc vi\u00ean ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng c\u00e1c ki\u1ebfn th\u1ee9c c\u1ee7a kh\u00f3a h\u1ecdc v\u00e0o th\u1ef1c t\u1ebf doanh nghi\u1ec7p.<\/span><\/span>
\nCEO D\u00c0NH CHO CH\u1ee6 DOANH NGHI\u1ec6P, GI\u00c1M \u0110\u1ed0C \u0110I\u1ec0U H\u00c0NH<\/a><\/strong><\/span>
\nKh\u00f3a h\u1ecdc trang b\u1ecb ki\u1ebfn th\u1ee9c qu\u1ea3n tr\u1ecb doanh nghi\u1ec7p to\u00e0n di\u1ec7n, ph\u00e1t tri\u1ec3n, n\u00e2ng t\u1ea7m t\u01b0 duy chi\u1ebfn l\u01b0\u1ee3c, t\u01b0 duy qu\u1ea3n tr\u1ecb v\u00e0 h\u1ecdc vi\u00ean ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng c\u00e1c ki\u1ebfn th\u1ee9c c\u1ee7a kh\u00e1o h\u1ecdc v\u00e0o th\u1ef1c t\u1ebf doanh nghi\u1ec7p.<\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Ng\u00e0y 16\/4 c\u00f3 th\u1ec3 g\u1ecdi l\u00e0 ng\u00e0y \u201cl\u1ecbch s\u1eed\u201d c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u n\u01b0\u1edbc gi\u1ea3i kh\u00e1t Coca-Cola khi h\u00e3ng n\u00e0y l\u1ea7n \u0111\u1ea7u ra m\u1eaft s\u1ea3n ph\u1ea9m s\u1eefa (Milk, kh\u00e1c v\u1edbi d\u00f2ng…<\/p>\n","protected":false},"author":1,"featured_media":2179,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[33],"tags":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/bizuni.vn\/kien-thuc-quan-tri\/wp-content\/uploads\/2019\/04\/626368cocacola-1280x640-1555410718334576472016-crop-1555410727308914569767-2.jpg?fit=1050%2C666&ssl=1","_links":{"self":[{"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/posts\/2155"}],"collection":[{"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/comments?post=2155"}],"version-history":[{"count":0,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/posts\/2155\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/media\/2179"}],"wp:attachment":[{"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/media?parent=2155"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/categories?post=2155"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/tags?post=2155"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}