{"id":2331,"date":"2019-05-07T11:08:07","date_gmt":"2019-05-07T04:08:07","guid":{"rendered":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/?p=2331"},"modified":"2022-10-15T22:47:58","modified_gmt":"2022-10-15T15:47:58","slug":"8-cach-tan-dung-social-media-de-tim-kiem-y-tuong-kinh-doanh-moi","status":"publish","type":"post","link":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/8-cach-tan-dung-social-media-de-tim-kiem-y-tuong-kinh-doanh-moi\/","title":{"rendered":"8 c\u00e1ch t\u1eadn d\u1ee5ng Social Media \u0111\u1ec3 t\u00ecm ki\u1ebfm \u00fd t\u01b0\u1edfng kinh doanh m\u1edbi"},"content":{"rendered":"

Ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i (Social Media) kh\u00f4ng ch\u1ec9 l\u00e0 c\u00f4ng c\u1ee5 \u0111\u1ec3 gi\u1ebft th\u1eddi gian m\u00e0 nh\u1eefng n\u1ec1n t\u1ea3ng n\u00e0y c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n t\u00ecm vi\u1ec7c, ti\u1ebfp th\u1ecb s\u1ea3n ph\u1ea9m v\u00e0 t\u1ea1o ra nh\u1eefng k\u1ebft n\u1ed1i c\u00f3 gi\u00e1 tr\u1ecb. Th\u00f4ng qua \u0111\u00f3, nh\u1eefng k\u1ebft n\u1ed1i n\u00e0y c\u00f3 th\u1ec3 ch\u00e2m ng\u00f2i cho \u00fd t\u01b0\u1edfng kinh doanh m\u1edbi c\u1ee7a b\u1ea1n.<\/i><\/p>\n

1. T\u00ecm ki\u1ebfm c\u00e2u h\u1ecfi trong subreddits<\/strong><\/h2>\n<\/span>\n

N\u1ebfu b\u1ea1n \u0111ang chu\u1ea9n b\u1ecb cho m\u1ed9t \u00fd t\u01b0\u1edfng d\u1ecbch v\u1ee5 ho\u1eb7c s\u1ea3n ph\u1ea9m c\u00f4ng ngh\u1ec7 m\u1edbi, h\u00e3y truy c\u1eadp trang Reddit v\u00e0 b\u1eaft \u0111\u1ea7u xem x\u00e9t c\u00e1c subreddits. Ngo\u00e0i ra, Reddit c\u00f2n cung c\u1ea5p t\u00ednh n\u0103ng “H\u1ecfi t\u00f4i b\u1ea5t c\u1ee9 \u0111i\u1ec1u g\u00ec” (Ask Me Anything), n\u01a1i ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 h\u1ecfi c\u00e1c chuy\u00ean gia v\u00e0 ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng nh\u1eefng c\u00e2u h\u1ecfi, qua \u0111\u00f3, c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n kh\u00e1m ph\u00e1 nh\u1eefng \u00fd t\u01b0\u1edfng ti\u1ec1m n\u0103ng cho c\u00e1c doanh nghi\u1ec7p v\u1eeba ho\u1eb7c nh\u1ecf.<\/span><\/p>\n

\"\"<\/p>\n<\/span>\n

2. Xem c\u00e1c b\u00ecnh lu\u1eadn tr\u00ean Pinterest<\/strong><\/h2>\n<\/span>\n

“Trong t\u1ea5t c\u1ea3 c\u00e1c trang web truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i, Pinterest l\u00e0 m\u1ed9t trong nh\u1eefng trang t\u1ed1t nh\u1ea5t \u0111\u1ec3 xem xu h\u01b0\u1edbng s\u1ea3n ph\u1ea9m hot ti\u1ebfp theo”, Gail Oliver, m\u1ed9t nh\u00e0 t\u01b0 v\u1ea5n kinh doanh nh\u1ecf v\u00e0 blogger t\u1ea1i Attention Getting Marketing cho bi\u1ebft. Oliver n\u00f3i: c\u00f4 nh\u00ecn th\u1ea5y nhi\u1ec1u xu h\u01b0\u1edbng \u0111\u00e1m c\u01b0\u1edbi, trang tr\u00ed nh\u00e0 c\u1eeda v\u00e0 th\u1eddi trang tr\u00ean Pinterest.<\/span>
\nNg\u01b0\u1eddi d\u00f9ng Pinterest c\u00f3 th\u1ec3 theo d\u00f5i c\u00e1c b\u00ecnh lu\u1eadn v\u00e0 c\u00f3 c\u00e1i nh\u00ecn t\u1ed5ng qu\u00e1t v\u1ec1 nh\u1eefng g\u00ec m\u1ecdi ng\u01b0\u1eddi ngh\u0129 v\u1ec1 m\u1ed7i Pin. Oliver cho bi\u1ebft ph\u1ea7n b\u00ecnh lu\u1eadn th\u01b0\u1eddng b\u1ecb b\u1ecf qua nh\u01b0ng n\u00f3 l\u00e0 1 n\u01a1i cung c\u1ea5p nhi\u1ec1u c\u1ea3m h\u1ee9ng cho c\u00e1c \u00fd t\u01b0\u1edfng m\u1edbi h\u01a1n m\u1ed9t s\u1ed1 trang truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i kh\u00e1c.<\/span>
\nPinterest g\u1ea7n \u0111\u00e2y \u0111\u00e3 b\u1eaft \u0111\u1ea7u h\u1ed7 tr\u1ee3 hashtags, \u0111\u00e2y l\u00e0 m\u1ed9t l\u1ee3i th\u1ebf cho c\u1ea3 ch\u1ee7 doanh nghi\u1ec7p v\u00e0 c\u00e1 nh\u00e2n mu\u1ed1n b\u1eaft \u0111\u1ea7u kinh doanh. B\u00e2y gi\u1edd b\u1ea1n c\u00f3 th\u1ec3 g\u1eafn m\u1ed9t hashtag v\u00e0o thanh t\u00ecm ki\u1ebfm \u0111\u1ec3 nhanh ch\u00f3ng t\u00ecm th\u1ea5y c\u00e1c ch\u1ee7 \u0111\u1ec1 li\u00ean quan gi\u00fap b\u1ea1n c\u00f3 nhi\u1ec1u g\u1ee3i \u00fd h\u01a1n cho vi\u1ec7c kinh doanh c\u1ee7a m\u00ecnh.<\/p>\n

3. Kh\u00e1m ph\u00e1 c\u00e1c m\u1ea1ng v\u00e0 \u1ee9ng d\u1ee5ng x\u00e3 h\u1ed9i kh\u00e1c<\/strong><\/h2>\n<\/span>\n

H\u00e3y th\u1eeb truy c\u1eadp m\u1ed9t v\u00e0i trang web x\u00e3 h\u1ed9i th\u00edch h\u1ee3p \u0111\u1ec3 l\u1ea5y c\u1ea3m h\u1ee9ng. M\u1ed9t s\u1ed1 trang m\u1ea1ng x\u00e3 h\u1ed9i ch\u01b0a \u0111\u01b0\u1ee3c khai th\u00e1c c\u00f3 th\u1ec3 s\u1ebd ch\u1ee9a nhi\u1ec1u n\u1ed9i dung gi\u00e0u \u00fd t\u01b0\u1edfng m\u1edbi.<\/span>
\n“T\u00f4i ngh\u0129 r\u1eb1ng c\u00e1c trang web chia s\u1ebb x\u00e3 h\u1ed9i nh\u01b0 Wanelo – m\u1ed9t c\u1ed9ng \u0111\u1ed3ng mua s\u1eafm th\u1ebf gi\u1edbi tr\u1ef1c tuy\u1ebfn v\u00e0 Loverly – d\u00e0nh ri\u00eang cho vi\u1ec7c mua s\u1eafm cho \u0111\u00e1m c\u01b0\u1edbi l\u00e0 ngu\u1ed3n tham kh\u1ea3o t\u1ed1t trong vi\u1ec7c x\u00e1c \u0111\u1ecbnh c\u00e1c c\u01a1 h\u1ed9i kinh doanh” Oliver n\u00f3i.<\/p>\n

4. Xem x\u00e9t \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a b\u1ea1n<\/strong><\/h2>\n<\/span>\n

\"\"<\/p>\n<\/span>\n

M\u1ed9t c\u00e1ch n\u1eefa \u0111\u1ec3 t\u00ecm \u00fd t\u01b0\u1edfng kinh doanh m\u1edbi l\u00e0 \u00e2m th\u1ea7m theo d\u00f5i ho\u1ea1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i c\u1ee7a nh\u1eefng \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh trong ng\u00e0nh. Quan s\u00e1t h\u00e0nh \u0111\u1ed9ng c\u1ee7a \u0111\u1ed1i th\u1ee7 trong ng\u00e0nh s\u1ebd gi\u00fap b\u1ea1n c\u00f3 1 c\u00e1i nh\u00ecn t\u1ed5ng th\u1ec3 v\u00e0 x\u00e1c \u0111\u1ecbnh nh\u1eefng chuy\u1ec3n bi\u1ebfn m\u1edbi ho\u1eb7c xu h\u01b0\u1edbng m\u00e0 ng\u00e0nh c\u1ee7a b\u1ea1n \u0111ang chuy\u1ec3n d\u1ecbch.<\/p>\n

5. Ch\u00fa \u00fd nh\u1eefng khi\u1ebfu n\u1ea1i<\/strong><\/h2>\n<\/span>\n

M\u1ea1ng x\u00e3 h\u1ed9i l\u00e0 n\u01a1i \u0111\u1ec3 ph\u00e0n n\u00e0n v\u1ec1 m\u1ecdi th\u1ee9. M\u1eb7c d\u00f9 \u0111\u1ecdc khi\u1ebfu n\u1ea1i c\u00f3 th\u1ec3 kh\u00f4ng l\u00e0m cho bu\u1ed5i chi\u1ec1u l\u00e0m vi\u1ec7c c\u1ee7a b\u1ea1n vui v\u1ebb, nh\u01b0ng n\u1ebfu b\u1ea1n th\u1ea5y nhi\u1ec1u ng\u01b0\u1eddi ph\u00e0n n\u00e0n v\u1ec1 c\u00f9ng m\u1ed9t \u0111i\u1ec1u, b\u1ea1n c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh nh\u1eefng kho\u1ea3ng tr\u1ed1ng trong th\u1ecb tr\u01b0\u1eddng.<\/span>
\n“M\u1ecdi ng\u01b0\u1eddi kh\u00f4ng ph\u1ea3i l\u00fac n\u00e0o c\u0169ng bi\u1ebft nh\u1eefng g\u00ec h\u1ecd mu\u1ed1n, nh\u01b0ng h\u1ecd bi\u1ebft nh\u1eefng g\u00ec h\u1ecd th\u1ea5t v\u1ecdng”, Dayne Shuda, ng\u01b0\u1eddi s\u00e1ng l\u1eadp Ghost Blog Writers cho bi\u1ebft.<\/span>
\nNicky Barua, \u0111\u1ed3ng s\u00e1ng l\u1eadp c\u1ee7a Nidel Dress c\u0169ng khuy\u00ean b\u1ea1n n\u00ean xem x\u00e9t c\u00e1c khi\u1ebfu n\u1ea1i v\u00e0 c\u00e1ch m\u1ecdi ng\u01b0\u1eddi c\u1ea3m nh\u1eadn c\u00e1c s\u1ea3n ph\u1ea9m m\u00e0 b\u1ea1n quan t\u00e2m.<\/p>\n

6. T\u00ecm ki\u1ebfm xu h\u01b0\u1edbng<\/strong><\/h2>\n<\/span>\n

\"\"<\/p>\n<\/span>\n

Trong khi b\u1ea1n \u0111ang l\u01b0\u1edbt qua c\u00e1c ngu\u1ed3n cung c\u1ea5p d\u1eef li\u1ec7u truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i c\u1ee7a m\u00ecnh, h\u00e3y nh\u1eadn th\u1ee9c v\u1ec1 nh\u1eefng g\u00ec b\u1ea1n \u0111ang th\u1ea5y v\u00e0 b\u1eaft \u0111\u1ea7u t\u00ecm ki\u1ebfm xu h\u01b0\u1edbng. Khi Lilia Karimi, \u0111\u1ed3ng s\u00e1ng l\u1eadp Wedwell, \u0111ang t\u00ecm ki\u1ebfm tr\u00ean m\u1ea1ng c\u00e1c \u00fd t\u01b0\u1edfng \u0111\u00e1m c\u01b0\u1edbi, c\u00f4 nh\u1eadn th\u1ea5y h\u1ea7u h\u1ebft ng\u00e0nh c\u00f4ng nghi\u1ec7p c\u01b0\u1edbi t\u1eadp trung v\u00e0o k\u1ebf ho\u1ea1ch thay v\u00ec ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe v\u00e0 t\u00ecnh c\u1ea3m. V\u00ec v\u1eady, c\u00f4 quy\u1ebft \u0111\u1ecbnh l\u1ea5p \u0111\u1ea7y kho\u1ea3ng tr\u1ed1ng tr\u00ean th\u1ecb tr\u01b0\u1eddng v\u00e0 t\u1ea1o ra m\u1ed9t c\u00f4ng ty mang l\u1ea1i s\u1ef1 l\u00e0nh m\u1ea1nh cho ng\u00e0nh c\u00f4ng nghi\u1ec7p c\u01b0\u1edbi.<\/p>\n

7. T\u00ecm ki\u1ebfm hashtags v\u00e0 t\u1eeb kh\u00f3a<\/strong><\/h2>\n<\/span>\n

Barua \u0111\u1ec1 ngh\u1ecb b\u1eaft \u0111\u1ea7u b\u1eb1ng c\u00e1ch t\u00ecm ki\u1ebfm c\u00e1c hashtag v\u00e0 t\u1eeb kh\u00f3a c\u1ed9ng h\u01b0\u1edfng v\u1edbi \u00fd t\u01b0\u1edfng m\u00e0 b\u1ea1n th\u00edch. “H\u00e3y xem x\u00e9t c\u00e1c hashtag ch\u00ednh tr\u00ean Instagram c\u00f3 li\u00ean quan \u0111\u1ebfn ng\u00e0nh m\u00e0 b\u1ea1n \u0111ang quan t\u00e2m”, Deborah Sweeney, CEO c\u1ee7a MyCorpination n\u00f3i th\u00eam. “L\u00e0m \u0111i\u1ec1u n\u00e0y cho ph\u00e9p b\u1ea1n kh\u00e1m ph\u00e1 nh\u1eefng g\u00ec \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n \u0111ang n\u00f3i v\u00e0 c\u0169ng kh\u00e1m ph\u00e1 nh\u1eefng xu h\u01b0\u1edbng m\u1edbi trong l\u0129nh v\u1ef1c \u0111\u00f3”.<\/span><\/p>\n

\"\"<\/p>\n<\/span>\n

8. Tham gia c\u00e1c nh\u00f3m Facebook<\/strong><\/h2>\n<\/span>\n

C\u00e1c nh\u00f3m Facebook ng\u00e0y c\u00e0ng ph\u1ed5 bi\u1ebfn v\u00e0 l\u00e0 m\u1ecf v\u00e0ng cho \u00fd t\u01b0\u1edfng kinh doanh. T\u00ecm v\u00e0 tham gia m\u1ed9t s\u1ed1 nh\u00f3m c\u00f3 li\u00ean quan \u0111\u1ebfn ng\u00e0nh m\u00e0 b\u1ea1n mu\u1ed1n kinh doanh, sau \u0111\u00f3 theo d\u00f5i nh\u1eefng g\u00ec m\u1ecdi ng\u01b0\u1eddi \u0111ang n\u00f3i trong nh\u00f3m.<\/span>
\nM\u1ecdi ng\u01b0\u1eddi \u0111ang ho\u1ea1t \u0111\u1ed9ng trong c\u00e1c nh\u00f3m s\u1ebd cung c\u1ea5p cho b\u1ea1n r\u1ea5t nhi\u1ec1u \u00fd t\u01b0\u1edfng. Khi m\u1ecdi ng\u01b0\u1eddi ph\u00e0n n\u00e0n, h\u00e3y ch\u00fa \u00fd \u0111\u1ebfn n\u1ed7i \u0111au c\u1ee7a h\u1ecd v\u00e0 ngh\u0129 c\u00e1ch b\u1ea1n c\u00f3 th\u1ec3 gi\u00fap \u0111\u1ee1. Khi h\u1ecd khen ng\u1ee3i m\u1ed9t c\u00e1i g\u00ec \u0111\u00f3, h\u00e3y l\u01b0u \u00fd v\u00e0 suy ngh\u0129 v\u1ec1 c\u00e1ch b\u1ea1n c\u00f3 th\u1ec3 c\u1ed9ng h\u01b0\u1edfng v\u1edbi h\u1ecd.<\/span>
\nC\u00e1c nh\u00f3m l\u1edbn c\u1ee7a Facebook th\u01b0\u1eddng bao g\u1ed3m c\u1ea3 ng\u01b0\u1eddi ti\u00eau d\u00f9ng ti\u1ec1m n\u0103ng v\u00e0 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u00e0 \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 ph\u1ea3i bi\u1ebft t\u1ea5t c\u1ea3 nh\u1eefng g\u00ec h\u1ecd \u0111ang n\u00f3i.<\/p>\n<\/span>\n

Theo Entrepreneur<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i (Social Media) kh\u00f4ng ch\u1ec9 l\u00e0 c\u00f4ng c\u1ee5 \u0111\u1ec3 gi\u1ebft th\u1eddi gian m\u00e0 nh\u1eefng n\u1ec1n t\u1ea3ng n\u00e0y c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n t\u00ecm vi\u1ec7c, ti\u1ebfp th\u1ecb…<\/p>\n","protected":false},"author":1,"featured_media":2343,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[33],"tags":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/bizuni.vn\/kien-thuc-quan-tri\/wp-content\/uploads\/2019\/05\/human-3175027_1920.jpg?fit=1920%2C1018&ssl=1","_links":{"self":[{"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/posts\/2331"}],"collection":[{"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/comments?post=2331"}],"version-history":[{"count":0,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/posts\/2331\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/media\/2343"}],"wp:attachment":[{"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/media?parent=2331"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/categories?post=2331"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/tags?post=2331"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}