{"id":2369,"date":"2019-05-18T18:16:38","date_gmt":"2019-05-18T11:16:38","guid":{"rendered":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/?p=2369"},"modified":"2022-10-15T22:47:58","modified_gmt":"2022-10-15T15:47:58","slug":"tiet-lo-3-bi-mat-cua-1-quang-cao-facebook-thanh-cong","status":"publish","type":"post","link":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/tiet-lo-3-bi-mat-cua-1-quang-cao-facebook-thanh-cong\/","title":{"rendered":"Ti\u1ebft l\u1ed9 3 b\u00ed m\u1eadt c\u1ee7a 1 qu\u1ea3ng c\u00e1o Facebook th\u00e0nh c\u00f4ng"},"content":{"rendered":"

Facebook \u0111\u00e3 thay \u0111\u1ed5i \u0111\u00e1ng k\u1ec3 trong v\u00e0i n\u0103m qua. B\u00e2y gi\u1edd, g\u1ea7n nh\u01b0 ch\u00fang ta kh\u00f4ng th\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng m\u1edbi th\u00f4ng qua Facebook n\u1ebfu kh\u00f4ng m\u1ea5t 1 kho\u1ea3ng ph\u00ed cho h\u1ecd b\u1eb1ng qu\u1ea3ng c\u00e1o Facebook. V\u00ec v\u1eady, m\u1ed9t ch\u1ee7 doanh nghi\u1ec7p \u0111\u00f2i h\u1ecfi c\u1ea7n c\u00f3 nh\u1eefng hi\u1ec3u bi\u1ebft, s\u1eb5n s\u00e0ng theo k\u1ecbp nh\u1eefng thay \u0111\u1ed5i m\u1edbi nh\u1ea5t trong qu\u1ea3ng c\u00e1o tr\u00ean Facebook.<\/i><\/p>\n

1. N\u1ed9i dung qu\u1ea3ng c\u00e1o<\/strong><\/h2>\n<\/span>\n

B\u1ea5t k\u1ec3 b\u1ea1n ch\u1ecdn lo\u1ea1i qu\u1ea3ng c\u00e1o n\u00e0o \u0111\u1ec3 ch\u1ea1y, n\u1ed9i dung b\u1ea1n vi\u1ebft ph\u1ea3i truy\u1ec1n \u0111\u1ea1t tr\u1ef1c ti\u1ebfp \u0111\u1ebfn kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n v\u00e0 khi\u1ebfn h\u1ecd mu\u1ed1n l\u1eafng nghe b\u1ea1n. \u0110\u1ec3 l\u00e0m \u0111i\u1ec1u n\u00e0y m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3, b\u1ea1n ph\u1ea3i bi\u1ebft ch\u00ednh x\u00e1c kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n l\u00e0 ai, nh\u1eefng g\u00ec b\u1ea1n mu\u1ed1n h\u1ecd l\u00e0m l\u00e0 g\u00ec.<\/span><\/p>\n

\"\"<\/p>\n<\/span>\n

B\u1eaft \u0111\u1ea7u v\u1edbi ti\u00eau \u0111\u1ec1<\/strong><\/h2>\n<\/span>\n

\u0110\u1eebng cho v\u00e0o 1 danh s\u00e1ch v\u1edbi c\u00e1c t\u00ednh n\u0103ng nh\u00e0m ch\u00e1n ho\u1eb7c bi\u1ec7t ng\u1eef qu\u1ea3ng c\u00e1o l\u1ed9 li\u1ec5u. Thay v\u00e0o \u0111\u00f3, h\u00e3y t\u1ea1o ra c\u00e1c cu\u1ed9c tr\u00f2 chuy\u1ec7n th\u00fa v\u1ecb. Khi ph\u00e1t tri\u1ec3n qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n, v\u1ec1 c\u01a1 b\u1ea3n, tr\u01b0\u1eddng \u0111\u01b0\u1ee3c li\u1ec7t k\u00ea l\u00e0m ti\u00eau \u0111\u1ec1 l\u00e0 c\u00e2u \u0111\u1ea7u ti\u00ean s\u1ebd \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb ph\u00eda tr\u00ean h\u00ecnh \u1ea3nh. N\u00f3 c\u1ea7n ph\u1ea3i hay nh\u01b0 d\u00f2ng \u0111\u1ea7u ti\u00ean trong cu\u1ed1n ti\u1ec3u thuy\u1ebft y\u00eau th\u00edch c\u1ee7a b\u1ea1n n\u1ebfu b\u1ea1n mu\u1ed1n m\u1ecdi ng\u01b0\u1eddi ti\u1ebfp t\u1ee5c \u0111\u1ecdc thay v\u00ec cu\u1ed9n qua.<\/p>\n

S\u1eed d\u1ee5ng tr\u01b0\u1eddng m\u00f4 t\u1ea3 \u0111\u1ec3 ch\u1ed1ng l\u1ea1i m\u1ecdi ph\u1ea3n \u0111\u1ed1i d\u1ef1 \u0111o\u00e1n<\/strong><\/h2>\n<\/span>\n

V\u0103n b\u1ea3n n\u00e0y s\u1ebd \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb n\u1ed5i b\u1eadt b\u00ean d\u01b0\u1edbi h\u00ecnh \u1ea3nh, c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng nh\u00ecn th\u1ea5y m\u00e0 kh\u00f4ng c\u1ea7n ng\u01b0\u1eddi xem nh\u1ea5p \u0111\u1ec3 \u0111\u1ecdc th\u00eam. N\u1ebfu ng\u01b0\u1eddi xem bi\u1ebft r\u1eb1ng \u0111\u1ec1 ngh\u1ecb c\u1ee7a b\u1ea1n ho\u00e0n to\u00e0n mi\u1ec5n ph\u00ed ho\u1eb7c c\u00f3 b\u1ea3o \u0111\u1ea3m ho\u00e0n l\u1ea1i ti\u1ec1n khi h\u1ecd \u0111ang cu\u1ed9n qua, b\u1ea1n c\u00f3 th\u1ec3 khi\u1ebfn h\u1ecd d\u1eebng l\u1ea1i v\u00e0 xem x\u00e9t.<\/span>
\nH\u00e3y nh\u1edb r\u1eb1ng n\u1ed9i dung b\u1ea1n vi\u1ebft c\u00f3 th\u1ec3 s\u1ebd c\u1ea7n ph\u1ea3i \u0111\u01b0\u1ee3c thay \u0111\u1ed5i cho c\u00e1c ph\u00e2n kh\u00fac \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1c nhau ngay c\u1ea3 khi \u01b0u \u0111\u00e3i l\u00e0 nh\u01b0 nhau. Ngo\u00e0i ra, \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 th\u1eed c\u00e1c k\u1ebft h\u1ee3p kh\u00e1c nhau v\u00e0 ki\u1ec3m tra ch\u00fang \u0111\u1ec3 t\u00ecm ra c\u00e1ch hi\u1ec7u qu\u1ea3 nh\u1ea5t.<\/span><\/p>\n

\"\"

Content marketing concept vector illustration.<\/p><\/div>\n<\/span>\n

2. H\u00ecnh \u1ea3nh v\u00e0 video<\/strong><\/h2>\n<\/span>\n

B\u1ea1n c\u1ea7n c\u00f3 s\u1ef1 \u201cngon m\u1eaft\u201d n\u1ebfu b\u1ea1n mu\u1ed1n m\u1ecdi ng\u01b0\u1eddi ch\u00fa \u00fd \u0111\u1ebfn qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n. \u0110\u00e2y c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t h\u00ecnh \u1ea3nh \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n tr\u1ef1c quan ho\u1eb7c n\u00f3 c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t video m\u00e0 m\u1ecdi ng\u01b0\u1eddi s\u1ebd mu\u1ed1n xem.<\/span>
\nN\u1ebfu b\u1ea1n s\u1eed d\u1ee5ng h\u00ecnh \u1ea3nh c\u00f3 s\u1eb5n, h\u00e3y \u0111\u1ea3m b\u1ea3o b\u1ea1n \u0111ang s\u1eed d\u1ee5ng h\u00ecnh \u1ea3nh ch\u1ea5t l\u01b0\u1ee3ng cao c\u00f3 li\u00ean quan \u0111\u1ebfn n\u1ed9i dung qu\u1ea3ng c\u00e1o. Facebook c\u00f3 m\u1ed9t s\u1ed1 quy t\u1eafc v\u1ec1 c\u00e1c lo\u1ea1i h\u00ecnh \u1ea3nh c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng c\u0169ng nh\u01b0 t\u1ef7 l\u1ec7 c\u00e1c t\u1eeb \u0111\u01b0\u1ee3c ph\u00e9p tr\u00ean h\u00ecnh \u1ea3nh qu\u1ea3ng c\u00e1o, b\u1ea1n n\u00ean l\u01b0u \u00fd n\u1ebfu b\u1ea1n d\u1ef1 \u0111\u1ecbnh \u0111\u01b0a th\u00f4ng \u0111i\u1ec7p v\u00e0o ch\u00ednh h\u00ecnh \u1ea3nh \u0111\u00f3.<\/span>
\nDo c\u00e1c v\u1ea5n \u0111\u1ec1 n\u00eau tr\u00ean c\u00f4ng v\u1edbi s\u1ef1 ph\u1ed5 bi\u1ebfn c\u1ee7a video n\u00f3i chung, video c\u00f3 th\u1ec3 hi\u1ec7u qu\u1ea3 h\u01a1n cho qu\u1ea3ng c\u00e1o Facebook c\u1ee7a b\u1ea1n. B\u00ean c\u1ea1nh \u0111\u00f3, vi\u1ec7c ch\u1ec9nh s\u1eeda video c\u0169ng kh\u00e1 \u0111\u01a1n gi\u1ea3n nh\u1edd v\u00e0o c\u00e1c \u1ee9ng d\u1ee5ng ch\u1ec9nh s\u1eeda video th\u00e2n thi\u1ec7n v\u1edbi ng\u01b0\u1eddi d\u00f9ng.<\/p>\n

3. Qu\u1ea3ng c\u00e1o tr\u00ean Messenger<\/strong><\/h2>\n<\/span>\n

\u0110i\u1ec1u tuy\u1ec7t v\u1eddi v\u1ec1 qu\u1ea3ng c\u00e1o Messenger l\u00e0 ch\u00fang \u0111\u01b0\u1ee3c g\u1eedi tr\u1ef1c ti\u1ebfp \u0111\u1ebfn \u1ee9ng d\u1ee5ng nh\u1eafn tin c\u1ee7a kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n c\u00f9ng v\u1edbi tin nh\u1eafn t\u1eeb b\u1ea1n b\u00e8, \u0111\u1ed3ng nghi\u1ec7p v\u00e0 gia \u0111\u00ecnh c\u1ee7a h\u1ecd. T\u1ea1o ra m\u1ed9t kh\u00f4ng gian th\u00e2n m\u1eadt nh\u01b0ng v\u1eabn c\u1ea3m th\u1ea5y r\u1ea5t ri\u00eang t\u01b0.<\/span>
\n\u0110i\u1ec1u quan tr\u1ecdng l\u00e0 ph\u1ea3i gi\u1eef c\u1ea3m gi\u00e1c th\u00e2n m\u1eadt n\u00e0y \u1edf v\u1ecb tr\u00ed h\u00e0ng \u0111\u1ea7u trong t\u00e2m tr\u00ed c\u1ee7a b\u1ea1n khi t\u1ea1o tr\u1ea3i nghi\u1ec7m qu\u1ea3ng c\u00e1o cho Messenger. \u0110\u1ec3 th\u1ef1c hi\u1ec7n \u0111i\u1ec1u n\u00e0y m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3, b\u1ea1n s\u1ebd s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5 chatbot \u0111\u1ec3 x\u00e2y d\u1ef1ng c\u00e1c chi\u1ebfn d\u1ecbch \u0111\u1ea7y \u0111\u1ee7. \u0110i\u1ec1u n\u00e0y cho ph\u00e9p b\u1ea1n h\u1ecfi nh\u1eefng ng\u01b0\u1eddi \u0111\u0103ng k\u00fd c\u1ee7a b\u1ea1n (nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 \u0111\u0103ng k\u00fd \u0111\u1ec3 nh\u1eadn tin nh\u1eafn t\u1eeb b\u1ea1n) m\u1ed9t c\u00e2u h\u1ecfi ho\u1eb7c cung c\u1ea5p cho h\u1ecd m\u1ed9t c\u00e1i g\u00ec \u0111\u00f3 c\u00f3 gi\u00e1 tr\u1ecb v\u00e0 sau \u0111\u00f3 t\u1ea1o ra tr\u1ea3i nghi\u1ec7m t\u1ef1 \u0111\u1ed9ng \u0111\u1ec3 \u0111\u01b0a h\u1ecd \u0111i xa h\u01a1n theo k\u00eanh b\u00e1n h\u00e0ng gi\u1ed1ng nh\u01b0 m\u1ed9t ng\u01b0\u1eddi b\u1ea1n cung c\u1ea5p l\u1eddi khuy\u00ean.<\/span>
\nGi\u1edd \u0111\u00e2y, Facebook cho ph\u00e9p b\u1ea1n ch\u1ecdn lo\u1ea1i chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o b\u1ea1n mu\u1ed1n ch\u1ea1y, m\u1ee5c ti\u00eau chi ti\u1ebft v\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng t\u00f9y ch\u1ec9nh. B\u1ea1n c\u0169ng c\u00f3 th\u1ec3 ch\u1ea1y nhi\u1ec1u phi\u00ean b\u1ea3n c\u1ee7a c\u00f9ng m\u1ed9t qu\u1ea3ng c\u00e1o \u0111\u1ec3 t\u00ecm ra phi\u00ean b\u1ea3n n\u00e0o hi\u1ec7u qu\u1ea3 h\u01a1n, gi\u1edbi h\u1ea1n s\u1ed1 ti\u1ec1n b\u1ea1n chi ti\u00eau b\u1eb1ng c\u00e1ch ph\u00e2n b\u1ed5 c\u1ea9n th\u1eadn ng\u00e2n s\u00e1ch c\u1ee7a b\u1ea1n theo ng\u00e0y v\u00e0 lo\u1ea1i qu\u1ea3ng c\u00e1o.<\/span><\/p>\n

\"\"<\/p>\n

<\/span>
\n\u0110i\u1ec1u quan tr\u1ecdng h\u01a1n bao gi\u1edd h\u1ebft: d\u00e0nh th\u1eddi gian c\u1ee7a b\u1ea1n \u0111\u1ec3 t\u00ecm hi\u1ec3u c\u00e1c nguy\u00ean t\u1eafc c\u01a1 b\u1ea3n c\u1ee7a vi\u1ec7c thi\u1ebft l\u1eadp chi\u1ebfn d\u1ecbch c\u1ee7a b\u1ea1n \u0111\u00fang c\u00e1ch. Th\u1eadt t\u1ed1t khi b\u1ea1n c\u00f3 th\u1ec3 hi\u1ec3u c\u00e1ch qu\u1ea3ng c\u00e1o c\u1ee7a Facebook ho\u1ea1t \u0111\u1ed9ng, nh\u01b0ng n\u1ebfu b\u1ea1n kh\u00f4ng c\u00f3 th\u1eddi gian \u0111\u1ec3 theo d\u00f5i v\u00e0 c\u1eadp nh\u1eadt ch\u00fang, h\u00e3y t\u00ecm ki\u1ebfm s\u1ef1 gi\u00fap \u0111\u1ee1 c\u00e1c chuy\u00ean vi\u00ean c\u00f3 k\u1ef9 n\u0103ng trong l\u0129nh v\u1ef1c n\u00e0y.<\/p>\n<\/span>\n

Theo BusinessNewsDaily<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Facebook \u0111\u00e3 thay \u0111\u1ed5i \u0111\u00e1ng k\u1ec3 trong v\u00e0i n\u0103m qua. B\u00e2y gi\u1edd, g\u1ea7n nh\u01b0 ch\u00fang ta kh\u00f4ng th\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng m\u1edbi th\u00f4ng qua Facebook n\u1ebfu kh\u00f4ng…<\/p>\n","protected":false},"author":1,"featured_media":2379,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[33],"tags":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/bizuni.vn\/kien-thuc-quan-tri\/wp-content\/uploads\/2019\/05\/socialmedia-952091_1920.jpg?fit=1920%2C1285&ssl=1","_links":{"self":[{"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/posts\/2369"}],"collection":[{"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/comments?post=2369"}],"version-history":[{"count":0,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/posts\/2369\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/media\/2379"}],"wp:attachment":[{"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/media?parent=2369"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/categories?post=2369"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/tags?post=2369"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}