{"id":2386,"date":"2019-05-20T10:19:15","date_gmt":"2019-05-20T03:19:15","guid":{"rendered":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/?p=2386"},"modified":"2022-10-15T22:47:58","modified_gmt":"2022-10-15T15:47:58","slug":"3-cach-toi-uu-hoa-hoat-dong-marketing-cho-doanh-nghiep-nho","status":"publish","type":"post","link":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/3-cach-toi-uu-hoa-hoat-dong-marketing-cho-doanh-nghiep-nho\/","title":{"rendered":"3 c\u00e1ch t\u1ed1i \u01b0u h\u00f3a ho\u1ea1t \u0111\u1ed9ng marketing cho doanh nghi\u1ec7p nh\u1ecf"},"content":{"rendered":"

Th\u1eddi gian v\u00e0 ti\u1ec1n b\u1ea1c l\u00e0 2 v\u1ea5n \u0111\u1ec1 l\u1edbn m\u00e0 c\u00e1c doanh ch\u1ee7 th\u01b0\u1eddng m\u1eafc ph\u1ea3i khi th\u1ef1c hi\u1ec7n ho\u1ea1t \u0111\u1ed9ng marketing cho doanh nghi\u1ec7p c\u1ee7a m\u00ecnh.<\/span><\/p>\n

Business Insider gi\u1ea3i th\u00edch r\u1eb1ng v\u1ea5n \u0111\u1ec1 d\u00f2ng ti\u1ec1n l\u00e0 m\u1ed9t th\u1ef1c t\u1ebf c\u1ee7a nhi\u1ec1u ch\u1ee7 doanh nghi\u1ec7p nh\u1ecf, khi\u1ebfn 82% c\u00e1c doanh nghi\u1ec7p n\u00e0y th\u1ea5t b\u1ea1i. Khi ch\u1ee7 doanh nghi\u1ec7p ph\u1ea3i l\u1ef1a ch\u1ecdn gi\u1eefa thanh to\u00e1n cho marketing v\u00e0 thanh to\u00e1n chi ph\u00ed ho\u1ea1t \u0111\u1ed9ng, marketing c\u00f3 v\u1ebb nh\u01b0 l\u00e0 m\u1ed9t th\u1ee9 xa x\u1ec9.<\/span><\/p>\n

C\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng nh\u1eadn th\u1ea5y, c\u00e1c c\u00f4ng ty l\u1edbn s\u1ebd c\u00f3 l\u1ee3i th\u1ebf h\u01a1n khi chi ti\u00eau cho marketing. H\u1ecd tr\u1ea3 r\u1ea5t nhi\u1ec1u ti\u1ec1n cho video qu\u1ea3ng c\u00e1o, truy\u1ec1n b\u00e1 th\u00f4ng \u0111i\u1ec7p c\u1ee7a h\u1ecd tr\u00ean c\u00e1c bi\u1ec3n qu\u1ea3ng c\u00e1o v\u00e0 \u0111\u00e0i ph\u00e1t thanh, khi\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng nghe qu\u1ea3ng c\u00e1o c\u1ee7a h\u1ecd th\u01b0\u1eddng xuy\u00ean h\u01a1n.<\/p>\n<\/span>\n

V\u1edbi 1 doanh nghi\u1ec7p nh\u1ecf, ngo\u00e0i vi\u1ec7c th\u01b0\u1eddng xuy\u00ean c\u1eadp nh\u1eadt blog c\u1ee7a b\u1ea1n v\u00e0 t\u00edch c\u1ef1c s\u1eed d\u1ee5ng ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i th\u00ec \u0111\u00e2y l\u00e0 3 c\u00e1ch gi\u00fap b\u1ea1n t\u1ed1i \u01b0u h\u00f3a ho\u1ea1t \u0111\u1ed9ng marketing cho doanh nghi\u1ec7p c\u1ee7a m\u00ecnh.<\/span><\/i><\/p>\n

\"\"<\/p>\n<\/span>\n

1. S\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 mi\u1ec5n ph\u00ed c\u1ee7a Google<\/strong><\/h2>\n<\/span>\n

T\u00e0i kho\u1ea3n Google My Business l\u00e0 m\u1ed9t t\u00e0i kho\u1ea3n mi\u1ec5n ph\u00ed t\u1eeb Google cho ph\u00e9p b\u1ea1n c\u00f4ng khai doanh nghi\u1ec7p c\u1ee7a m\u00ecnh tr\u1ef1c tuy\u1ebfn. N\u00f3 cho ph\u00e9p doanh nghi\u1ec7p c\u1ee7a b\u1ea1n hi\u1ec3n th\u1ecb khi m\u1ecdi ng\u01b0\u1eddi t\u00ecm ki\u1ebfm v\u00e0 xu\u1ea5t hi\u1ec7n tr\u00ean Google Maps.<\/span>
\nKhi t\u00e0i kho\u1ea3n Google My Business \u0111\u01b0\u1ee3c thi\u1ebft l\u1eadp, n\u00f3 c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp trang web th\u1ee5 \u0111\u1ed9ng \u1ed5n \u0111\u1ecbnh. V\u1edbi 97% ng\u01b0\u1eddi d\u00f9ng internet \u0111ang t\u00ecm ki\u1ebfm Google cho th\u00f4ng tin doanh nghi\u1ec7p \u0111\u1ecba ph\u01b0\u01a1ng, b\u1ea1n c\u00f3 th\u1ec3 ch\u1eafc ch\u1eafn r\u1eb1ng h\u1ecd c\u0169ng \u0111ang c\u1ed1 g\u1eafng t\u00ecm ki\u1ebfm tr\u1ef1c tuy\u1ebfn doanh nghi\u1ec7p c\u1ee7a b\u1ea1n.<\/p>\n

2. S\u1eed d\u1ee5ng Email Marketing<\/strong><\/h2>\n<\/span>\n

\"\"<\/p>\n<\/span>\n

“C\u00e1c doanh nghi\u1ec7p nh\u1ecf kh\u00f4ng ch\u1ec9 c\u00f3 ng\u00e2n s\u00e1ch h\u1ea1n ch\u1ebf – h\u1ecd c\u0169ng c\u00f3 th\u1eddi gian h\u1ea1n ch\u1ebf”, Alfredo Salkeld, gi\u00e1m \u0111\u1ed1c ti\u1ebfp th\u1ecb t\u1ea1i SimpleTexting n\u00f3i. “H\u1ecd kh\u00f4ng th\u1ec3 l\u00e3ng ph\u00ed th\u1eddi gian \u0111\u1ec3 vi\u1ebft nh\u1eefng tin nh\u1eafn c\u00f3 th\u1ec3 kh\u00f4ng bao gi\u1edd \u0111\u1ecdc \u0111\u01b0\u1ee3c. Marketing qua email c\u00f3 th\u1ec3 kh\u00f4ng t\u1ed1n k\u00e9m, nh\u01b0ng t\u1ef7 l\u1ec7 m\u1edf v\u00e0 nh\u1ea5p r\u1ea5t \u0111\u00e1ng \u0111\u1ec3 quan t\u00e2m. M\u1eb7t kh\u00e1c, m\u1ecdi ng\u01b0\u1eddi h\u1ea7u nh\u01b0 lu\u00f4n ki\u1ec3m tra Email c\u1ee7a h\u1ecd”.<\/span>
\nSalkeld l\u1ea5y ra 1 tr\u01b0\u1eddng h\u1ee3p \u0111\u1ec3 v\u00ed d\u1ee5 v\u1ec1 s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a Email Marketing: “Delta Sonic l\u00e0 chu\u1ed7i r\u1eeda xe c\u00f3 d\u01b0\u1edbi 30 \u0111\u1ecba \u0111i\u1ec3m. H\u1ecd \u0111\u00e3 cung c\u1ea5p m\u1ed9t chai n\u01b0\u1edbc mi\u1ec5n ph\u00ed khi m\u1ecdi ng\u01b0\u1eddi \u0111\u0103ng k\u00fd tr\u1edf th\u00e0nh th\u00e0nh vi\u00ean c\u1ee7a h\u1ecd. Ch\u1eb3ng m\u1ea5y ch\u1ed1c, h\u1ecd \u0111\u00e3 c\u00f3 20.000 ng\u01b0\u1eddi \u0111\u0103ng k\u00fd. V\u1edbi l\u01b0\u1ee3ng th\u00f4ng tin kh\u00e1ch h\u00e0ng n\u00e0y, h\u1ecd s\u1ebd d\u1ec5 d\u00e0ng th\u1ef1c hi\u1ec7n c\u00e1c chi\u1ebfn d\u1ecbch Email Marketing \u0111\u1ec3 th\u00fac \u0111\u1ea9y ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u1ee7a h\u1ecd trong t\u01b0\u01a1ng lai\u201d.<\/span>
\n\u0110i\u1ec1u \u0111\u00f3 c\u00f3 ngh\u0129a l\u00e0 Delta Sonic \u0111\u00e3 t\u0103ng l\u1ee3i nhu\u1eadn c\u1ee7a m\u00ecnh v\u1edbi kho\u1ea3n \u0111\u1ea7u t\u01b0 tr\u1ea3 tr\u01b0\u1edbc nh\u1ecf. Nh\u01b0 v\u1eady, v\u1edbi n\u1ed7 l\u1ef1c v\u00e0 m\u1ed9t kho\u1ea3n \u0111\u1ea7u t\u01b0 nh\u1ecf, b\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o ra nhi\u1ec1u kh\u00e1ch h\u00e0ng l\u1eb7p l\u1ea1i.<\/p>\n

3. S\u1eed d\u1ee5ng Facebook<\/strong><\/h2>\n<\/span>\n

\"\"<\/p>\n<\/span>\n

S\u1eed d\u1ee5ng c\u00e1c t\u00ednh n\u0103ng mi\u1ec5n ph\u00ed c\u1ee7a Facebook \u0111\u1ec3 thu h\u00fat ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 gi\u00fap c\u1ea3i thi\u1ec7n l\u1ee3i nhu\u1eadn c\u1ee7a b\u1ea1n m\u00e0 kh\u00f4ng m\u1ea5t ph\u00ed.<\/span>
\nLori Ramas, chuy\u00ean gia hi\u1ec7u qu\u1ea3 kinh doanh t\u1ea1i Relezant \u0111\u1ec1 ngh\u1ecb: b\u1ea1n n\u00ean tham gia c\u00e1c nh\u00f3m c\u00f3 kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n. Tham gia c\u00e1c nh\u00f3m tr\u00ean Facebook s\u1ebd gi\u00fap b\u1ea1n nh\u00ecn th\u1ea5y \u0111\u01b0\u1ee3c nh\u1eefng g\u00ec m\u00e0 kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n \u0111ang quan t\u00e2m, l\u1eafng nghe c\u00e1c ph\u1ea3n h\u1ed3i t\u1eeb h\u1ecd.<\/p>\n

\u0110i\u1ec3m m\u1ea5u ch\u1ed1t<\/strong><\/h2>\n<\/span>\n

B\u1eb1ng c\u00e1ch \u0111\u0103ng k\u00fd t\u00e0i kho\u1ea3n Google My Business mi\u1ec5n ph\u00ed, tham gia tr\u1ef1c ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau trong c\u00e1c nh\u00f3m Facebook y\u00eau th\u00edch c\u1ee7a h\u1ecd v\u00e0 th\u1ef1c hi\u1ec7n c\u00e1c chi\u1ebfn d\u1ecbch email marketing ch\u00fang ta c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n ho\u1ea1t \u0111\u1ed9ng marketing cho c\u00e1c doanh nghi\u1ec7p nh\u1ecf nh\u01b0ng kh\u00f4ng \u1ea3nh h\u01b0\u1edfng nhi\u1ec1u ng\u00e2n s\u00e1ch c\u1ee7a doanh nghi\u1ec7p.<\/p>\n<\/span>\n

Theo BusinessNewsDaily<\/i><\/p>\n","protected":false},"excerpt":{"rendered":"

Th\u1eddi gian v\u00e0 ti\u1ec1n b\u1ea1c l\u00e0 2 v\u1ea5n \u0111\u1ec1 l\u1edbn m\u00e0 c\u00e1c doanh ch\u1ee7 th\u01b0\u1eddng m\u1eafc ph\u1ea3i khi th\u1ef1c hi\u1ec7n ho\u1ea1t \u0111\u1ed9ng marketing cho doanh nghi\u1ec7p c\u1ee7a m\u00ecnh. Business Insider…<\/p>\n","protected":false},"author":1,"featured_media":2388,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[33],"tags":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/bizuni.vn\/kien-thuc-quan-tri\/wp-content\/uploads\/2019\/05\/image4.jpeg?fit=900%2C600&ssl=1","_links":{"self":[{"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/posts\/2386"}],"collection":[{"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/comments?post=2386"}],"version-history":[{"count":0,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/posts\/2386\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/media\/2388"}],"wp:attachment":[{"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/media?parent=2386"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/categories?post=2386"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/tags?post=2386"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}