{"id":2500,"date":"2019-08-12T09:37:20","date_gmt":"2019-08-12T02:37:20","guid":{"rendered":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/?p=2500"},"modified":"2022-10-15T22:47:58","modified_gmt":"2022-10-15T15:47:58","slug":"5-chien-luoc-marketing-hoc-tu-kylie-jenner-ti-phu-my-pham-du-thi-truong-da-bao-hoa","status":"publish","type":"post","link":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/5-chien-luoc-marketing-hoc-tu-kylie-jenner-ti-phu-my-pham-du-thi-truong-da-bao-hoa\/","title":{"rendered":"5 Chi\u1ebfn l\u01b0\u1ee3c Marketing h\u1ecdc t\u1eeb Kylie Jenner- T\u1ec9 Ph\u00fa m\u1ef9 ph\u1ea9m d\u00f9 th\u1ecb tr\u01b0\u1eddng \u0111\u00e3 b\u00e3o h\u00f2a"},"content":{"rendered":"

Nh\u01b0 ch\u00fang ta \u0111\u00e3 th\u1eeba bi\u1ebft, th\u1ecb tr\u01b0\u1eddng kinh doanh th\u1eddi trang, l\u00e0m \u0111\u1eb9p, spa v\u00e0 m\u1ef9 ph\u1ea9m \u0111\u00e3 b\u00f9ng n\u1ed5 trong th\u1eddi k\u1ef3 c\u00f4ng ngh\u1ec7. Tuy nhi\u00ean v\u00ec qu\u00e1 b\u00f9ng n\u1ed5, n\u00f3 c\u0169ng \u0111ang \u0111i \u0111\u1ebfn b\u1ea3o h\u00f2a. B\u1ea1n h\u00e3y \u0111i m\u1ed9t v\u00f2ng tr\u00ean m\u1ea1ng, h\u00e3y xem th\u1eed bao nhi\u00eau c\u00e1 nh\u00e2n, t\u1ed5 ch\u1ee9c \u0111\u0103ng b\u00e0i, qu\u1ea3ng c\u00e1o, b\u00e1n nh\u1eefng s\u1ea3n ph\u1ea9m l\u00e0m \u0111\u1eb9p n\u00e0y. V\u00d4 S\u1ed0 K\u1ec2! V\u00e0 s\u1ef1 b\u00e3o h\u00f2a n\u00e0y kh\u00f4ng nh\u1eefng di\u1ec5n ra \u1edf th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam, ngay c\u1ea3 H\u00e0n Qu\u1ed1c, Brazil hay M\u1ef9\u2026 c\u0169ng chung m\u1ed9t t\u00ecnh tr\u1ea1nh b\u00e3o h\u00f2a.<\/strong><\/p>\n<\/span>\n

V\u1eady \u0111i\u1ec1u g\u00ec gi\u00fap ch\u00fang ta n\u1ed5i tr\u1ed9i v\u00e0 th\u00e0nh c\u00f4ng h\u01a1n ng\u01b0\u1eddi kh\u00e1c, th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c?<\/span><\/p>\n

H\u00e3y \u1ee9ng d\u1ee5ng m\u1ed9t v\u00e0i \u0111i\u1ec1u m\u00e0 Kylie Jenner<\/strong> \u2013 t\u1ec9 ph\u00fa l\u00e0m gi\u00e0u t\u1eeb m\u1ef9 ph\u1ea9m, c\u00f4 \u0111\u00e3 l\u1ea5y \u0111i v\u01b0\u01a1ng mi\u1ec7n c\u1ee7a CEO Facebook Mark Zuckerberg tr\u1edf th\u00e0nh ng\u01b0\u1eddi t\u1ef7 ph\u00fa tr\u1ebb nh\u1ea5t n\u01b0\u1edbc M\u1ef9.<\/span><\/p>\n

\"\"<\/p>\n<\/span>\n

1. S\u1ee9c m\u1ea1nh c\u1ee7a Instagram<\/strong><\/h3>\n

T\u00f4i bi\u1ebft hi\u1ec7n gi\u1edd th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam ch\u01b0a chu\u1ed9ng Instagram, nh\u01b0ng gi\u1edbi tr\u1ebb th\u1ebf h\u1ec7 Gen Z ( sinh t\u1eeb n\u0103m 1995) \u0111ang r\u1ea5t chu\u1ed9ng n\u1ec1n t\u1ea3ng Instagram n\u00e0y. Theo Google, c\u00e1c b\u1ea1n tr\u1ebb Gen Z d\u00f9ng 60% Instagram, 52,8% Facebook. Kylie Cosmetics s\u1ebd kh\u00f4ng c\u00f3 ng\u00e0y h\u00f4m nay n\u1ebfu c\u00f4 ta kh\u00f4ng x\u1eed d\u1ee5ng Instagram m\u1ed9t c\u00e1ch kh\u00f4n ngoan.<\/p>\n

2. T\u1ea1o nh\u1eefng khan hi\u1ebfm & s\u01b0u t\u1ea7m<\/strong><\/h3>\n

Kh\u00f4ng gi\u1ed1ng nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c, Kylie Cosmetics lu\u00f4n \u0111\u01b0a ra nh\u1eefng m\u1ef9 ph\u1ea9m th\u1eddi trang theo m\u00f9a, theo d\u1ecbp\u2026 ph\u1ea3i mua ngay v\u00ec c\u00f3 gi\u1edbi h\u1ea1n. C\u00e1c fan h\u00e2m m\u1ed9 r\u1ea5t th\u00edch theo \u0111u\u1ed5i, s\u0103n l\u00f9ng v\u00e0 s\u01b0u t\u1ea7m nh\u1eefng s\u1ea3n ph\u1ea9m n\u00e0y.<\/span><\/p>\n

\"\"<\/p>\n<\/span>\n

3. T\u1ed5 ch\u1ee9c tr\u1ea3i nghi\u1ec7m mi\u1ec5n ph\u00ed<\/strong><\/h3>\n

Kylie Cosmetics qu\u1ea3ng b\u00e1 nh\u1eefng d\u1ecbp tr\u1ea3i nghi\u1ec7m mi\u1ec5n ph\u00ed \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng d\u00f9ng th\u1eed, chuy\u1ec3n \u0111\u1ed5i t\u1eeb nh\u1eefng ng\u01b0\u1eddi c\u00f2n nghi ng\u1edd, k\u1ef9 t\u00ednh sang quy\u1ebft \u0111\u1ecbnh mua, v\u00e0 sau \u0111\u00f3 l\u00e0 kh\u00e1ch h\u00e0ng trung th\u00e0nh. B\u1ea1n c\u00f3 th\u1ec3 t\u1ed5 ch\u1ee9c s\u1ef1 ki\u1ec7n \u201c tr\u1ea3i nghi\u1ec7m\u201d offline n\u00e0y t\u1ea1i c\u1eeda h\u00e0ng, nh\u00e0, n\u01a1i c\u00f4ng c\u1ed9ng\u2026 t\u00f9y theo \u0111i\u1ec1u ki\u1ec7n c\u1ee7a m\u00ecnh.<\/p>\n

4. Website\/ landing page c\u1ef1c k\u1ef3 \u0111\u01a1n gi\u1ea3n, kh\u00f4ng r\u1ed1i r\u1eafm, kh\u00f4ng qu\u00e1 nhi\u1ec1u s\u1ea3n ph\u1ea9m<\/strong><\/h3>\n

N\u00ean nh\u1edb: \u0111\u1eebng l\u00e0m kh\u00e1ch h\u00e0ng t\u00ecm n\u0103ng r\u1ed1i r\u1eafm, nh\u1ee9c \u0111\u1ea7u v\u00e0 kh\u00f3 quy\u1ebft \u0111\u1ecbnh.<\/strong> Webiste c\u1ee7a Kylie Cosmetics \u0111\u01a1n gi\u1ea3n c\u1ef1c k\u1ef3, lu\u00f4n \u0111\u1ec1 ngh\u1ecb b\u00e1n ch\u00e9o s\u1ea3n ph\u1ea9m, lu\u00f4n c\u00f3 video 15 gi\u00e2y \u0111\u1ec3 demo c\u00e1ch x\u1eed d\u1ee5ng, lu\u00f4n gi\u00fap ng\u01b0\u1eddi mua quy\u1ebft \u0111\u1ecbnh ngay.<\/span><\/p>\n

\"\"<\/p>\n<\/span>\n

5. TRUY\u1ec0N TH\u00d4NG I TRUY\u1ec0N TH\u00d4NG I TRUY\u1ec0N TH\u00d4NG<\/strong><\/h3>\n

\u0110\u1eebng v\u1ed9i b\u00e1n bu\u00f4n v\u00e0 \u0111\u1eb7t m\u00f3n h\u00e0ng c\u1ee7a m\u00ecnh nh\u01b0 m\u1ed9t m\u00f3n v\u1eadt<\/strong>. B\u1ea1n ph\u1ea3i \u0111\u1ecbnh v\u1ecb s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh qua c\u00e2u chuy\u1ec7n, c\u1ea3m x\u00fac, trao t\u1eb7ng gi\u00e1 tr\u1ecb, ch\u1ea1m \u0111\u1ebfn NEEDS, PAIN, VICTORY ( Nhu c\u1ea7u, N\u1ed7i \u0111au, Ni\u1ec1m tin chi\u1ebfn th\u1eafng) c\u1ee7a kh\u00e1ch h\u00e0ng t\u00ecm n\u0103ng. \u0110\u00e2y ch\u00ednh l\u00e0 l\u00fd do v\u00ec sao m\u1ef9 ph\u1ea9m c\u1ee7a c\u00f4 v\u01b0\u1ee3t m\u1eb7t lu\u00f4n c\u1ea3 MAC Cosmetics.<\/p>\n

(C\u00e1c con s\u1ed1 d\u1ef1a v\u00e0o Forbes & Business Insider 2019)<\/p>\n

Theo Lan Bercu, Group QTvKN<\/em><\/p>\n<\/span>\n

C\u00e1c kh\u00f3a h\u1ecdc c\u00f9ng ch\u1ee7 \u0111\u1ec1: <\/strong><\/span><\/em><\/p>\n

M\u1eddi b\u1ea1n tham kh\u1ea3o:<\/em><\/p>\n

21 B\u01af\u1edaC L\u1eacP K\u1ebe HO\u1ea0CH MARKETING ONLINE<\/span><\/strong><\/a> <\/span>(GV: H\u00e0 Anh Tu\u1ea5n<\/strong><\/a>)
\nH\u01b0\u1edbng d\u1eabn c\u00e1c b\u01b0\u1edbc x\u00e2y d\u1ef1ng k\u1ebf ho\u1ea1ch Marketing, x\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau c\u1ee7a chi\u1ebfn d\u1ecbch v\u00e0 marketing mix ph\u00f9 h\u1ee3p v\u1edbi chi\u1ebfn d\u1ecbch.<\/span><\/p>\n

TRUY\u1ec0N TH\u00d4NG MARKETING CHI PH\u00cd TH\u1ea4P<\/span><\/strong><\/a><\/span> (GV: L\u00ea Qu\u1ed1c Vinh<\/strong><\/a>)
\nT\u1ed1i \u01b0u h\u00f3a \u0111\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u nh\u1edd n\u1eafm b\u1eaft h\u00e0nh tr\u00ecnh tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng ki\u1ec3u m\u1edbi, ti\u1ebfp c\u1eadn c\u00e1c b\u01b0\u1edbc th\u1ef1c hi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng \u0111a ph\u01b0\u01a1ng ti\u1ec7n v\u00e0 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung Marketing t\u1ed1i \u01b0u h\u00f3a doanh thu.<\/span><\/p>\n

DIGITAL MARKETING D\u00c0NH CHO CH\u1ee6 DOANH NGHI\u1ec6P, CEO, STARTUP<\/span><\/strong><\/a><\/span> <\/span>(GV: Greg Gottfried<\/strong><\/a>)
\nKh\u00f3a h\u1ecdc cung c\u1ea5p ki\u1ebfn th\u1ee9c c\u01a1 b\u1ea3n, c\u00e1ch s\u1eed d\u1ee5ng t\u1ea5t c\u1ea3 c\u00e1c c\u00f4ng c\u1ee5 Digital Marketing: Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, T\u1ea1o trang Web, t\u1ea1o v\u00e0 s\u1eed d\u1ee5ng c\u00e1c trang m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ec3 c\u00f3 Free traffic, Google Places, Email Marketing, Email Marketing, SEO, Qu\u1ea3ng c\u00e1o Google, Google Analytics\u2026<\/p>\n","protected":false},"excerpt":{"rendered":"

Nh\u01b0 ch\u00fang ta \u0111\u00e3 th\u1eeba bi\u1ebft, th\u1ecb tr\u01b0\u1eddng kinh doanh th\u1eddi trang, l\u00e0m \u0111\u1eb9p, spa v\u00e0 m\u1ef9 ph\u1ea9m \u0111\u00e3 b\u00f9ng n\u1ed5 trong th\u1eddi k\u1ef3 c\u00f4ng ngh\u1ec7. Tuy nhi\u00ean v\u00ec qu\u00e1…<\/p>\n","protected":false},"author":1,"featured_media":2511,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[33],"tags":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/bizuni.vn\/kien-thuc-quan-tri\/wp-content\/uploads\/2019\/08\/67926955_10157382908866797_8859425579162664960_n.jpg?fit=685%2C960&ssl=1","_links":{"self":[{"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/posts\/2500"}],"collection":[{"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/comments?post=2500"}],"version-history":[{"count":0,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/posts\/2500\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/media\/2511"}],"wp:attachment":[{"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/media?parent=2500"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/categories?post=2500"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/tags?post=2500"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}