{"id":2656,"date":"2019-08-13T15:34:07","date_gmt":"2019-08-13T08:34:07","guid":{"rendered":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/?p=2656"},"modified":"2022-10-15T22:47:57","modified_gmt":"2022-10-15T15:47:57","slug":"day-la-khai-niem-kinh-te-don-gian-nhung-da-tro-thanh-bi-mat-giup-warren-buffett-danh-dau-trung-day","status":"publish","type":"post","link":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/day-la-khai-niem-kinh-te-don-gian-nhung-da-tro-thanh-bi-mat-giup-warren-buffett-danh-dau-trung-day\/","title":{"rendered":"\u0110\u00e2y l\u00e0 kh\u00e1i ni\u1ec7m kinh t\u1ebf \u0111\u01a1n gi\u1ea3n nh\u01b0ng \u0111\u00e3 tr\u1edf th\u00e0nh b\u00ed m\u1eadt gi\u00fap Warren Buffett \u0111\u00e1nh \u0111\u00e2u tr\u00fang \u0111\u1ea5y"},"content":{"rendered":"

Thu\u1eadt ng\u1eef “con h\u00e0o kinh t\u1ebf”, \u0111\u01b0\u1ee3c ph\u1ed5 bi\u1ebfn r\u1ed9ng b\u1edfi Warren Buffett, \u0111\u1ec1 c\u1eadp \u0111\u1ebfn kh\u1ea3 n\u0103ng c\u1ee7a m\u1ed9t doanh nghi\u1ec7p trong vi\u1ec7c duy tr\u00ec l\u1ee3i th\u1ebf c\u1ea1nh tranh tr\u01b0\u1edbc c\u00e1c \u0111\u1ed1i th\u1ee7 nh\u1eb1m b\u1ea3o \u0111\u1ea3m l\u1ee3i nhu\u1eadn d\u00e0i h\u1ea1n v\u00e0 th\u1ecb ph\u1ea7n ri\u00eang. Gi\u1ed1ng nh\u01b0 m\u1ed9t l\u00e2u \u0111\u00e0i th\u1eddi trung c\u1ed5, con h\u00e0o \u0111\u01b0\u1ee3c x\u00e2y \u0111\u1eafp nh\u1eb1m b\u1ea3o v\u1ec7 nh\u1eefng ng\u01b0\u1eddi b\u00ean trong ph\u00e1o \u0111\u00e0i v\u00e0 s\u1ef1 gi\u00e0u c\u00f3 c\u1ee7a h\u1ecd kh\u1ecfi nh\u1eefng k\u1ebb b\u00ean ngo\u00e0i.<\/strong><\/h3>\n<\/span>\n

T\u00ecm hi\u1ec3u m\u1ed9t “con h\u00e0o kinh t\u1ebf”<\/b><\/p>\n<\/span>\n

H\u00e3y nh\u1edb r\u1eb1ng l\u1ee3i th\u1ebf c\u1ea1nh tranh v\u1ec1 c\u01a1 b\u1ea3n l\u00e0 b\u1ea5t k\u1ef3 y\u1ebfu t\u1ed1 n\u00e0o cho ph\u00e9p c\u00f4ng ty cung c\u1ea5p h\u00e0ng h\u00f3a ho\u1eb7c d\u1ecbch v\u1ee5 t\u01b0\u01a1ng t\u1ef1 c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, nh\u01b0ng \u0111\u1ed3ng th\u1eddi v\u01b0\u1ee3t tr\u1ed9i so v\u1edbi \u0111\u1ed1i th\u1ee7 v\u1ec1 l\u1ee3i nhu\u1eadn thu v\u1ec1. M\u1ed9t v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh v\u1ec1 l\u1ee3i th\u1ebf c\u1ea1nh tranh l\u00e0 l\u1ee3i th\u1ebf chi ph\u00ed th\u1ea5p, ch\u1eb3ng h\u1ea1n nh\u01b0 vi\u1ec7c thu mua nguy\u00ean li\u1ec7u th\u00f4 v\u1edbi gi\u00e1 r\u1ebb. C\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 th\u00e0nh c\u00f4ng nh\u01b0 Buffett \u0111\u00e3 r\u1ea5t gi\u1ecfi trong vi\u1ec7c t\u00ecm ki\u1ebfm c\u00e1c c\u00f4ng ty c\u00f3 con h\u00e0o kinh t\u1ebf v\u1eefng ch\u1eafc nh\u01b0ng gi\u00e1 c\u1ed5 phi\u1ebfu \u1edf m\u1ee9c t\u01b0\u01a1ng \u0111\u1ed1i th\u1ea5p.<\/p>\n<\/span>\n

Tuy nhi\u00ean, m\u1ed9t trong nh\u1eefng nguy\u00ean l\u00fd c\u01a1 b\u1ea3n c\u1ee7a n\u1ec1n kinh t\u1ebf h\u1ecdc hi\u1ec7n \u0111\u1ea1i \u0111\u00f3 l\u00e0 theo th\u1eddi gian, s\u1ef1 c\u1ea1nh tranh s\u1ebd l\u00e0m x\u00f3i m\u00f2n b\u1ea5t k\u1ef3 l\u1ee3i th\u1ebf c\u1ea1nh tranh n\u00e0o m\u00e0 m\u1ed9t c\u00f4ng ty s\u1edf h\u1eefu<\/strong>. Hi\u1ec7u \u1ee9ng n\u00e0y x\u1ea3y ra b\u1edfi v\u00ec m\u1ed9t khi m\u1ed9t c\u00f4ng ty t\u1ea1o ra l\u1ee3i th\u1ebf c\u1ea1nh tranh, c\u00e1c ho\u1ea1t \u0111\u1ed9ng v\u01b0\u1ee3t tr\u1ed9i c\u1ee7a n\u00f3 mang l\u1ea1i l\u1ee3i nhu\u1eadn v\u01b0\u1ee3t tr\u1ed9i, do \u0111\u00f3 th\u00fac \u0111\u1ea9y m\u1ea1nh m\u1ebd c\u00e1c c\u00f4ng ty \u0111\u1ed1i th\u1ee7 sao ch\u00e9p c\u00e1ch th\u1ee9c ho\u1ea1t \u0111\u1ed9ng c\u1ee7a c\u00f4ng ty h\u00e0ng \u0111\u1ea7u ho\u1eb7c t\u00ecm ra ph\u01b0\u01a1ng ph\u00e1p t\u1ed1t h\u01a1n.<\/p>\n<\/span>\n

M\u1ed9t minh ch\u1ee9ng r\u00f5 r\u00e0ng<\/b><\/p>\n<\/span>\n

\"\"<\/p>\n<\/span>\n

H\u00e3y tr\u1edf l\u1ea1i v\u00ed d\u1ee5 v\u1ec1 l\u1ee3i th\u1ebf chi ph\u00ed th\u1ea5p. Gi\u1ea3 s\u1eed b\u1ea1n quy\u1ebft \u0111\u1ecbnh ki\u1ebfm ti\u1ec1n b\u1eb1ng c\u00e1ch m\u1edf m\u1ed9t qu\u1ea7y b\u00e1n n\u01b0\u1edbc chanh. B\u1ea1n nh\u1eadn ra r\u1eb1ng n\u1ebfu b\u1ea1n mua s\u1ed1 l\u01b0\u1ee3ng l\u1edbn chanh m\u1ed7i tu\u1ea7n m\u1ed9t l\u1ea7n thay v\u00ec m\u1ed7i bu\u1ed5i s\u00e1ng, b\u1ea1n c\u00f3 th\u1ec3 gi\u1ea3m 30% chi ph\u00ed v\u00e0 \u0111i\u1ec1u \u0111\u00f3 cho ph\u00e9p b\u1ea1n h\u1ea1 gi\u00e1 b\u00e1n n\u01b0\u1edbc chanh so v\u1edbi c\u00e1c qu\u1ea7y h\u00e0ng \u0111\u1ed1i th\u1ee7. M\u1ee9c gi\u00e1 th\u1ea5p s\u1ebd khi\u1ebfn l\u01b0\u1ee3ng ti\u00eau th\u1ee5 n\u01b0\u1edbc chanh t\u1ea1i qu\u1ea7y h\u00e0ng c\u1ee7a b\u1ea1n t\u0103ng l\u00ean (ch\u1ee9 kh\u00f4ng ph\u1ea3i t\u1ea1i qu\u1ea7y c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh). K\u1ebft qu\u1ea3 l\u00e0, b\u1ea1n th\u1ea5y s\u1ef1 gia t\u0103ng v\u1ec1 l\u1ee3i nhu\u1eadn. Tuy nhi\u00ean, c\u00f3 l\u1ebd s\u1ebd kh\u00f4ng m\u1ea5t nhi\u1ec1u th\u1eddi gian \u0111\u1ec3 c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh ch\u00fa \u00fd \u0111\u1ebfn ph\u01b0\u01a1ng ph\u00e1p c\u1ee7a b\u1ea1n v\u00e0 s\u1eed d\u1ee5ng n\u00f3. Do \u0111\u00f3, trong m\u1ed9t kho\u1ea3ng th\u1eddi gian ng\u1eafn, l\u1ee3i nhu\u1eadn l\u1edbn c\u1ee7a b\u1ea1n s\u1ebd gi\u1ea3m d\u1ea7n v\u00e0 ng\u00e0nh c\u00f4ng nghi\u1ec7p n\u01b0\u1edbc chanh \u0111\u1ecba ph\u01b0\u01a1ng s\u1ebd tr\u1edf l\u1ea1i \u0111i\u1ec1u ki\u1ec7n b\u00ecnh th\u01b0\u1eddng.<\/p>\n<\/span>\n

Tuy nhi\u00ean, gi\u1ea3 s\u1eed b\u1ea1n ph\u00e1t tri\u1ec3n v\u00e0 \u0111\u01b0\u1ee3c c\u1ea5p b\u1eb1ng s\u00e1ng ch\u1ebf m\u1ed9t c\u00f4ng ngh\u1ec7 \u00e9p cho ph\u00e9p b\u1ea1n l\u1ea5y th\u00eam 30% n\u01b0\u1edbc t\u1eeb s\u1ed1 l\u01b0\u1ee3ng chanh trung b\u00ecnh. \u0110i\u1ec1u n\u00e0y s\u1ebd c\u00f3 t\u00e1c d\u1ee5ng t\u01b0\u01a1ng t\u1ef1 trong vi\u1ec7c l\u00e0m gi\u1ea3m chi ph\u00ed trung b\u00ecnh c\u1ee7a b\u1ea1n cho m\u1ed7i ly n\u01b0\u1edbc chanh. L\u1ea7n n\u00e0y, \u0111\u1ed1i th\u1ee7 s\u1ebd kh\u00f4ng c\u00f3 c\u00e1ch n\u00e0o \u0111\u1ec3 sao ch\u00e9p ph\u01b0\u01a1ng th\u1ee9c c\u1ee7a b\u1ea1n n\u1eefa v\u00ec l\u1ee3i th\u1ebf c\u1ea1nh tranh c\u1ee7a b\u1ea1n \u0111\u00e3 \u0111\u01b0\u1ee3c b\u1ea3o v\u1ec7 b\u1edfi b\u1eb1ng s\u00e1ng ch\u1ebf. Trong v\u00ed d\u1ee5 n\u00e0y, h\u00e0o kinh t\u1ebf c\u1ee7a b\u1ea1n ch\u00ednh l\u00e0 b\u1eb1ng s\u00e1ng ch\u1ebf m\u00e0 b\u1ea1n n\u1eafm gi\u1eef tr\u00ean c\u00f4ng ngh\u1ec7 \u0111\u1ed9c quy\u1ec1n c\u1ee7a m\u00ecnh. N\u1ebfu c\u00f4ng ty n\u01b0\u1edbc chanh c\u1ee7a b\u1ea1n l\u00e0 m\u1ed9t c\u00f4ng ty \u0111\u1ea1i ch\u00fang, c\u1ed5 phi\u1ebfu c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 s\u1ebd c\u00f3 \u01b0u th\u1ebf d\u00e0i h\u1ea1n h\u01a1n so v\u1edbi \u0111\u1ed1i th\u1ee7.<\/p>\n<\/span>\n

Nh\u01b0 b\u1ea1n th\u1ea5y, con h\u00e0o kinh t\u1ebf c\u1ee7a m\u1ed9t c\u00f4ng ty \u0111\u1ea1i di\u1ec7n cho m\u1ed9t ph\u00e9p \u0111o \u0111\u1ecbnh t\u00ednh v\u1ec1 kh\u1ea3 n\u0103ng gi\u1eef kho\u1ea3ng c\u00e1ch v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh trong m\u1ed9t th\u1eddi gian d\u00e0i. \u0110i\u1ec1u n\u00e0y \u0111\u01b0\u1ee3c chuy\u1ec3n h\u00f3a th\u00e0nh l\u1ee3i nhu\u1eadn k\u00e9o d\u00e0i trong t\u01b0\u01a1ng lai. C\u00e1c con h\u00e0o kinh t\u1ebf r\u1ea5t kh\u00f3 th\u1ec3 hi\u1ec7n \u0111\u1ecbnh l\u01b0\u1ee3ng v\u00ec ch\u00fang kh\u00f4ng c\u00f3 gi\u00e1 tr\u1ecb ti\u1ec1n b\u1ea1c r\u00f5 r\u00e0ng, nh\u01b0ng l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 ti\u00ean quy\u1ebft trong vi\u1ec7c quy\u1ebft \u0111\u1ecbnh s\u1ef1 th\u00e0nh c\u00f4ng hay th\u1ea5t b\u1ea1i d\u00e0i h\u1ea1n c\u1ee7a c\u00f4ng ty v\u00e0 trong vi\u1ec7c l\u1ef1a ch\u1ecdn c\u1ed5 phi\u1ebfu c\u1ee7a nh\u00e0 \u0111\u1ea7u t\u01b0<\/a>.<\/p>\n<\/span>\n

T\u1ea1o d\u1ef1ng m\u1ed9t “con h\u00e0o kinh t\u1ebf”<\/b><\/p>\n<\/span>\n

\"\"<\/p>\n<\/span>\n

M\u1ed9t c\u00f4ng ty c\u00f3 th\u1ec3 t\u1ea1o d\u1ef1ng m\u1ed9t “con h\u00e0o kinh t\u1ebf” cho ph\u00e9p n\u00f3 c\u00f3 l\u1ee3i th\u1ebf \u0111\u00e1ng k\u1ec3 so v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh b\u1eb1ng nhi\u1ec1u c\u00e1ch kh\u00e1c nhau. D\u01b0\u1edbi \u0111\u00e2y, ch\u00fang ta s\u1ebd c\u00f9ng t\u00ecm hi\u1ec3u m\u1ed9t s\u1ed1 c\u00e1c ph\u01b0\u01a1ng ph\u00e1p ph\u1ed5 bi\u1ebfn nh\u1ea5t.<\/p>\n<\/span>\n

L\u1ee3i th\u1ebf chi ph\u00ed:<\/b>\u00a0Nh\u01b0 \u0111\u00e3 th\u1ea3o lu\u1eadn trong v\u00ed d\u1ee5 v\u1ec1 n\u01b0\u1edbc chanh, m\u1ed9t l\u1ee3i th\u1ebf chi ph\u00ed m\u00e0 c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh kh\u00f4ng th\u1ec3 sao ch\u00e9p c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t con h\u00e0o kinh t\u1ebf r\u1ea5t hi\u1ec7u qu\u1ea3. C\u00e1c c\u00f4ng ty c\u00f3 l\u1ee3i th\u1ebf chi ph\u00ed \u0111\u00e1ng k\u1ec3 c\u00f3 th\u1ec3 h\u1ea1 gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea5t k\u1ef3 c\u00f4ng ty \u0111\u1ed1i th\u1ee7 n\u00e0o c\u1ed1 g\u1eafng th\u00e2m nh\u1eadp v\u00e0o ng\u00e0nh, khi\u1ebfn h\u1ecd bu\u1ed9c ph\u1ea3i r\u1eddi kh\u1ecfi ng\u00e0nh ho\u1eb7c \u00edt nh\u1ea5t l\u00e0 c\u1ea3n tr\u1edf s\u1ef1 t\u0103ng tr\u01b0\u1edfng. C\u00e1c c\u00f4ng ty c\u00f3 l\u1ee3i th\u1ebf chi ph\u00ed b\u1ec1n v\u1eefng c\u00f3 th\u1ec3 duy tr\u00ec th\u1ecb ph\u1ea7n r\u1ea5t l\u1edbn trong ng\u00e0nh b\u1eb1ng c\u00e1ch lo\u1ea1i b\u1ecf b\u1ea5t k\u1ef3 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh m\u1edbi n\u00e0o c\u1ed1 g\u1eafng ti\u1ebfn v\u00e0o.<\/p>\n<\/span>\n

L\u1ee3i th\u1ebf quy m\u00f4:<\/b>\u00a0Doanh nghi\u1ec7p v\u1edbi quy m\u00f4 l\u1edbn c\u00f3 th\u1ec3 coi l\u00e0 \u0111ang s\u1edf h\u1eefu m\u1ed9t con h\u00e0o ki\u00ean c\u1ed1. \u1ede m\u1ed9t k\u00edch th\u01b0\u1edbc nh\u1ea5t \u0111\u1ecbnh, m\u1ed9t c\u00f4ng ty \u0111\u01b0\u1ee3c c\u00f4ng nh\u1eadn l\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c quy m\u00f4 v\u1ec1 kinh t\u1ebf. \u0110\u00f3 l\u00e0 khi nhi\u1ec1u h\u00e0ng h\u00f3a ho\u1eb7c d\u1ecbch v\u1ee5 \u0111\u01b0\u1ee3c s\u1ea3n xu\u1ea5t \u1edf quy m\u00f4 l\u1edbn h\u01a1n v\u1edbi chi ph\u00ed \u0111\u1ea7u v\u00e0o th\u1ea5p h\u01a1n. \u0110i\u1ec1u n\u00e0y gi\u00fap gi\u1ea3m chi ph\u00ed \u0111\u1ea7u t\u01b0 trong v\u1ec1 t\u00e0i ch\u00ednh, qu\u1ea3ng c\u00e1o, s\u1ea3n xu\u1ea5t,… C\u00e1c c\u00f4ng ty l\u1edbn c\u1ea1nh tranh trong m\u1ed9t ng\u00e0nh th\u01b0\u1eddng c\u00f3 xu h\u01b0\u1edbng chi\u1ebfm l\u0129nh th\u1ecb ph\u1ea7n c\u1ed1t l\u00f5i c\u1ee7a ng\u00e0nh \u0111\u00f3, trong khi nh\u1eefng ng\u01b0\u1eddi ch\u01a1i nh\u1ecf h\u01a1n bu\u1ed9c ph\u1ea3i r\u1eddi kh\u1ecfi ng\u00e0nh ho\u1eb7c chi\u1ebfm l\u0129nh t\u1ec9 tr\u1ecdng nh\u1ecf.<\/p>\n<\/span>\n

Chi ph\u00ed chuy\u1ec3n \u0111\u1ed5i cao<\/b><\/p>\n<\/span>\n

\"\"<\/p>\n<\/span>\n

L\u00e0 con c\u00e1 l\u1edbn trong ao lu\u00f4n c\u00f3 nhi\u1ec1u l\u1ee3i th\u1ebf kh\u00e1c. Khi m\u1ed9t c\u00f4ng ty c\u00f3 v\u1ecb th\u1ebf v\u1eefng ch\u1eafc trong ng\u00e0nh c\u00f4ng nghi\u1ec7p, c\u00e1c nh\u00e0 cung c\u1ea5p v\u00e0 kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 ph\u1ea3i ch\u1ecbu chi ph\u00ed chuy\u1ec3n \u0111\u1ed5i cao n\u1ebfu h\u1ecd ch\u1ecdn h\u1ee3p t\u00e1c v\u1edbi m\u1ed9t c\u00f4ng ty m\u1edbi trong ng\u00e0nh. C\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u00f3 m\u1ed9t th\u1eddi gian r\u1ea5t kh\u00f3 kh\u0103n gi\u00e0nh l\u1ea5y th\u1ecb ph\u1ea7n ra kh\u1ecfi nh\u1eefng doanh nghi\u1ec7p \u0111\u1ea7u ng\u00e0nh v\u00ec nh\u1eefng chi ph\u00ed chuy\u1ec3n \u0111\u1ed5i r\u01b0\u1eddm r\u00e0.<\/p>\n<\/span>\n

Gi\u00e1 tr\u1ecb v\u00f4 h\u00ecnh<\/b><\/p>\n<\/span>\n

M\u1ed9t ki\u1ec3u “con h\u00e0o kinh t\u1ebf” kh\u00e1c c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c h\u00ecnh th\u00e0nh th\u00f4ng qua t\u00e0i s\u1ea3n v\u00f4 h\u00ecnh c\u1ee7a m\u1ed9t c\u00f4ng ty, bao g\u1ed3m c\u00e1c v\u1eadt ph\u1ea9m nh\u01b0 b\u1eb1ng s\u00e1ng ch\u1ebf, nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u, gi\u1ea5y ph\u00e9p c\u1ee7a ch\u00ednh ph\u1ee7 v\u00e0 c\u00e1c lo\u1ea1i kh\u00e1c. Nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh cho ph\u00e9p s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd c\u00f3 \u01b0u th\u1ebf v\u01b0\u1ee3t tr\u1ed9i so v\u1edbi h\u00e0ng h\u00f3a c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh kh\u00e1c, t\u1eeb \u0111\u00f3 gi\u00fap t\u0103ng l\u1ee3i nhu\u1eadn.<\/p>\n<\/span>\n

Y\u1ebfu t\u1ed1 m\u1ec1m<\/b><\/p>\n<\/span>\n

M\u1ed9t s\u1ed1 l\u00fd do khi\u1ebfn m\u1ed9t c\u00f4ng ty c\u00f3 th\u1ec3 c\u00f3 m\u1ed9t con h\u00e0o kinh t\u1ebf kh\u00f3 x\u00e1c \u0111\u1ecbnh h\u01a1n. V\u00ed d\u1ee5, l\u1ee3i th\u1ebf m\u1ec1m c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c t\u1ea1o ra b\u1edfi kh\u1ea3 n\u0103ng qu\u1ea3n tr\u1ecb tuy\u1ec7t v\u1eddi ho\u1eb7c v\u0103n h\u00f3a doanh nghi\u1ec7p \u0111\u1ed9c \u0111\u00e1o. M\u1eb7c d\u00f9 kh\u00f3 m\u00f4 t\u1ea3, m\u1ed9t l\u00e3nh \u0111\u1ea1o v\u00e0 m\u00f4i tr\u01b0\u1eddng Doanh nghi\u1ec7p t\u1ed1t c\u00f3 th\u1ec3 \u0111\u00f3ng g\u00f3p m\u1ed9t ph\u1ea7n v\u00e0o th\u00e0nh c\u00f4ng l\u00e2u d\u00e0i c\u1ee7a m\u1ed9t t\u1eadp \u0111o\u00e0n.<\/p>\n<\/span>\n

C\u00e1c con h\u00e0o kinh t\u1ebf n\u00f3i chung r\u1ea5t kh\u00f3 x\u00e1c \u0111\u1ecbnh ch\u00ednh x\u00e1c t\u1ea1i th\u1eddi \u0111i\u1ec3m ch\u00fang b\u1eaft \u0111\u1ea7u h\u00ecnh th\u00e0nh. \u1ea2nh h\u01b0\u1edfng c\u1ee7a ch\u00fang d\u1ec5 d\u00e0ng \u0111\u01b0\u1ee3c quan s\u00e1t h\u01a1n khi c\u00f4ng ty \u0111\u00f3 \u0111\u00e3 v\u01b0\u01a1n l\u00ean t\u1ea7m cao m\u1edbi. T\u1eeb quan \u0111i\u1ec3m c\u1ee7a m\u1ed9t nh\u00e0 \u0111\u1ea7u t\u01b0, th\u1eadt l\u00fd t\u01b0\u1edfng \u0111\u1ec3 \u0111\u1ea7u t\u01b0 v\u00e0o c\u00e1c c\u00f4ng ty \u0111ang ph\u00e1t tri\u1ec3n ngay t\u1eeb khi h\u1ecd b\u1eaft \u0111\u1ea7u g\u1eb7t h\u00e1i hi\u1ec7u qu\u1ea3 t\u1eeb m\u1ed9t “con h\u00e0o kinh t\u1ebf” to l\u1edbn v\u00e0 b\u1ec1n v\u1eefng. Trong tr\u01b0\u1eddng h\u1ee3p n\u00e0y, y\u1ebfu t\u1ed1 quan tr\u1ecdng nh\u1ea5t l\u00e0 tu\u1ed5i th\u1ecd c\u1ee7a con h\u00e0o. M\u1ed9t c\u00f4ng ty c\u00f3 th\u1ec3 thu \u0111\u01b0\u1ee3c l\u1ee3i nhu\u1eadn c\u00e0ng l\u00e2u th\u00ec l\u1ee3i \u00edch cho ch\u00ednh n\u00f3 v\u00e0 cho c\u00e1c c\u1ed5 \u0111\u00f4ng c\u1ee7a n\u00f3 c\u00e0ng l\u1edbn.<\/p>\n<\/span>\n

Theo Tri Th\u1ee9c Tr\u1ebb<\/strong><\/p>\n

C\u00e1c kh\u00f3a h\u1ecdc c\u00f9ng ch\u1ee7 \u0111\u1ec1<\/strong><\/em><\/p>\n

M\u1eddi b\u1ea1n b\u1ea1n tham kh\u1ea3o<\/p>\n

PH\u00c1T TRI\u1ec2N K\u1ef8 N\u0102NG L\u00c3NH \u0110\u1ea0O DOANH NGHI\u1ec6P<\/a><\/strong><\/span> (GV: L\u00ea Ph\u1ee5ng H\u00e0o<\/strong><\/a>)
\nH\u01b0\u1edbng d\u1eabn c\u00e1ch t\u1ea1o m\u1ed1i quan h\u1ec7 gi\u1eefa l\u00e3nh \u0111\u1ea1o v\u00e0 qu\u1ea3n l\u00fd, bi\u1ebft c\u00e1ch c\u00e2n b\u1eb1ng v\u1ec1 l\u00e3nh \u0111\u1ea1o v\u00e0 qu\u1ea3n l\u00fd \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau t\u1ed5 ch\u1ee9c, bi\u1ebft c\u00e1ch v\u1eadn d\u1ee5ng 5 c\u1ea5p \u0111\u1ed9 trong l\u00e3nh \u0111\u1ea1o, c\u00e1c k\u1ef9 n\u0103ng v\u00e0 t\u1ea7m nh\u00ecn c\u1ee7a m\u1ed9t nh\u00e0 l\u00e3nh \u0111\u1ea1o th\u00e0nh c\u00f4ng.<\/span>
\nPH\u01af\u01a0NG PH\u00c1P T\u01af DUY TRONG GI\u1ea2I QUY\u1ebeT V\u1ea4N \u0110\u1ec0 V\u00c0 RA QUY\u1ebeT \u0110\u1ecaNH<\/a><\/strong><\/span> (GV: Tr\u1ea7n T\u00f4 T\u1eed<\/strong><\/a>)
\nH\u01b0\u1edbng d\u1eabn 6 c\u00e1ch t\u01b0 duy ph\u1ed1i h\u1ee3p, c\u00e1ch gi\u1ea3i quy\u1ebft v\u1eabn \u0111\u1ec1, ra quy\u1ebft \u0111\u1ecbnh – theo ng\u00f4n ng\u1eef h\u1ec7 th\u1ed1ng \u0111\u1ed3ng th\u1eddi ph\u00e2n t\u00edch, th\u1ea9m \u0111\u1ecbnh d\u1ef1 \u00e1n – L\u1ef1a ch\u1ecdn gi\u1ea3i ph\u00e1p t\u1ed1i \u01b0u. R\u00e8n luy\u1ec7n k\u1ef9 n\u0103ng ph\u00e2n t\u00edch m\u00f4 h\u00ecnh t\u01b0 duy v\u00e0o quy tr\u00ecnh gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1.<\/span>
\nCHI\u1ebeN L\u01af\u1ee2C KINH DOANH<\/a> <\/strong><\/span>(GV: Robert Barcik<\/strong><\/a>)
\nHi\u1ec3u r\u00f5, chi ti\u1ebft v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c kinh doanh v\u1edbi 5 nh\u00f3m ki\u1ebfn th\u1ee9c ch\u00ednh: M\u00f4i tr\u01b0\u1eddng c\u1ea1nh tranh, N\u0103ng l\u1ef1c chi\u1ebfn l\u01b0\u1ee3c, Chi\u1ebfn l\u01b0\u1ee3c kinh doanh, Chi\u1ebfn l\u01b0\u1ee3c c\u1ea5p c\u00f4ng ty, S\u00e1ng t\u1ea1o. X\u00e2y d\u1ef1ng, \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c kinh doanh ph\u00f9 h\u1ee3p, hi\u1ec7u qu\u1ea3 cho doanh nghi\u1ec7p, startup c\u1ee7a m\u00ecnh.<\/p>\n","protected":false},"excerpt":{"rendered":"

Thu\u1eadt ng\u1eef “con h\u00e0o kinh t\u1ebf”, \u0111\u01b0\u1ee3c ph\u1ed5 bi\u1ebfn r\u1ed9ng b\u1edfi Warren Buffett, \u0111\u1ec1 c\u1eadp \u0111\u1ebfn kh\u1ea3 n\u0103ng c\u1ee7a m\u1ed9t doanh nghi\u1ec7p trong vi\u1ec7c duy tr\u00ec l\u1ee3i th\u1ebf c\u1ea1nh tranh…<\/p>\n","protected":false},"author":1,"featured_media":2665,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[22],"tags":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/bizuni.vn\/kien-thuc-quan-tri\/wp-content\/uploads\/2019\/08\/con-hao-15655313959993188898-crop-15655314057652080028264.png?fit=650%2C413&ssl=1","_links":{"self":[{"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/posts\/2656"}],"collection":[{"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/comments?post=2656"}],"version-history":[{"count":0,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/posts\/2656\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/media\/2665"}],"wp:attachment":[{"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/media?parent=2656"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/categories?post=2656"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/tags?post=2656"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}