{"id":2758,"date":"2019-08-27T15:37:51","date_gmt":"2019-08-27T08:37:51","guid":{"rendered":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/?p=2758"},"modified":"2022-10-15T22:47:57","modified_gmt":"2022-10-15T15:47:57","slug":"toi-co-nen-xay-dung-mot-he-sinh-thai-cho-minh","status":"publish","type":"post","link":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/toi-co-nen-xay-dung-mot-he-sinh-thai-cho-minh\/","title":{"rendered":"T\u00f4i c\u00f3 n\u00ean x\u00e2y d\u1ef1ng m\u1ed9t h\u1ec7 sinh th\u00e1i cho m\u00ecnh?"},"content":{"rendered":"

C\u00e2u tr\u1ea3 l\u1eddi l\u00e0 t\u1ea1i sao l\u1ea1i kh\u00f4ng n\u1ebfu \u0111\u1ee7 ngu\u1ed3n l\u1ef1c. Ai l\u00e0 ch\u1ee7 doanh nghi\u1ec7p, h\u1ea7u h\u1ebft \u0111\u1ec1u m\u01a1 s\u1ebd x\u00e2y d\u1ef1ng ri\u00eang \u0111\u01b0\u1ee3c cho m\u00ecnh 1 h\u1ec7 sinh th\u00e1i c\u1ea3. V\u00ec m\u1ed9t doanh nghi\u1ec7p n\u1ebfu s\u1edf h\u1eefu 1 h\u1ec7 sinh th\u00e1i ri\u00eang cho t\u1ed5 ch\u1ee9c s\u1ebd mang l\u1ea1i r\u1ea5t nhi\u1ec1u l\u1ee3i \u00edch c\u1ea3 h\u1eefu h\u00ecnh (t\u0103ng doanh thu), v\u00f4 h\u00ecnh (t\u0103ng l\u1ee3i th\u1ebf c\u1ea1nh tranh, gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u, gi\u1eef ch\u1eb7t KH,…). Tuy nhi\u00ean, n\u00f3 c\u0169ng \u1ea9n ch\u1ee9a nhi\u1ec1u r\u1ee7i ro v\u00ec s\u1ef1 ph\u1ee9c t\u1ea1p c\u1ee7a n\u00f3.<\/span><\/strong><\/p>\n

<\/span><\/span><\/em><\/p>\n

V\u1eady x\u00e2y h\u1ec7 sinh th\u00e1i doanh nghi\u1ec7p l\u00e0 x\u00e2y nh\u01b0 th\u1ebf n\u00e0o, r\u1ee7i ro g\u00ec khi x\u00e2y, l\u1ee3i \u00edch c\u1ee5 th\u1ec3 h\u01a1n l\u00e0 g\u00ec, \u1edf VN c\u00f3 t\u1ed5 ch\u1ee9c n\u00e0o l\u00e0m t\u1ed1t hay kh\u00f4ng, v\u00e0 h\u1ec7 sinh th\u00e1i th\u1ef1c s\u1ef1 l\u00e0 c\u00e1i g\u00ec?<\/span><\/h3>\n

<\/span><\/span><\/strong><\/p>\n

N\u00f3i \u0111\u1ebfn c\u00e2u chuy\u1ec7n x\u00e2y d\u1ef1ng h\u1ec7 sinh th\u00e1i trong c\u00e1c t\u1eadp \u0111o\u00e0n l\u1edbn, kh\u00f4ng th\u1ec3 kh\u00f4ng nh\u1eafc \u0111\u1ebfn Vingroup c\u1ee7a t\u1ef7 ph\u00fa Ph\u1ea1m Nh\u1eadt V\u01b0\u1ee3ng l\u00e0m ti\u00ean phong.<\/span><\/p>\n

<\/span><\/span><\/p>\n

\u201c\u1ede Vinhomes, h\u1ecdc Vinschool, mua s\u1eafm t\u1ea1i Vincom, Vinmart, Vinpro v\u00e0 c\u00f3 b\u1ec7nh t\u1edbi Vinmec, du l\u1ecbch t\u1edbi Vinpearl, vui ch\u01a1i trong Vinperland, \u0111i xe Vinfast v\u00e0 l\u00e0m vi\u1ec7c t\u1ea1i Vingroup<\/em>\u201d, \u0111ang l\u00e0 m\u1ed9t trong nh\u1eefng m\u1ee5c ti\u00eau \u0111\u01b0\u1ee3c nhi\u1ec1u b\u1ea1n tr\u1ebb h\u01b0\u1edbng t\u1edbi. V\u00e0 t\u1edbi \u0111\u00e2y m\u1ecdi ng\u01b0\u1eddi c\u00f2n c\u00f3 th\u1ec3 bay \u0111i ngh\u0129 d\u01b0\u1ee1ng t\u1ea1i Vinpearl b\u1eb1ng Vinpearl Air n\u1eefa k\u00eca.<\/span><\/p>\n<\/span>\n

C\u00f3 th\u1ec3 th\u1ea5y, h\u1ec7 sinh th\u00e1i c\u1ee7a Vingroup \u0111\u00e3 v\u00e0 \u0111ang \u0111\u00e1p \u1ee9ng g\u1ea7n nh\u01b0 ho\u00e0n ch\u1ec9nh m\u1ecdi nhu c\u1ea7u c\u1ee7a c\u1ed9ng \u0111\u1ed3ng d\u00e2n c\u01b0.<\/span><\/p>\n<\/span>\n

\"\"<\/p>\n<\/span>\n

C\u00f2n c\u00e1c \u00f4ng l\u1edbn kh\u00e1c t\u1ea1i VN th\u00ec sao?<\/strong><\/span><\/p>\n

PAN Group, doanh nghi\u1ec7p c\u00f3 c\u00e1c c\u00f4ng ty con trong chu\u1ed7i gi\u00e1 tr\u1ecb s\u1ea3n xu\u1ea5t n\u00f4ng nghi\u1ec7p nh\u01b0 Ch\u1ebf bi\u1ebfn h\u00e0ng xu\u1ea5t kh\u1ea9u Long An (LAF), Xu\u1ea5t nh\u1eadp kh\u1ea9u th\u1ee7y s\u1ea3n B\u1ebfn Tre (ABT), Th\u1ef1c ph\u1ea9m Sao Ta (FMC)\u2026 d\u00f9 r\u1eb1ng nh\u1eafc t\u1edbi anh Nguy\u1ec5n Duy H\u01b0ng, l\u00e0 ngh\u0129 \u0111\u1ebfn c\u00f4ng ty ch\u1ee9ng kho\u00e1n SSI.<\/span><\/p>\n<\/span>\n

R\u1ed3i h\u1ec7 sinh th\u00e1i c\u1ee7a Viettel, TGDD, FLC, Vinamilk, Seedcom, VNG c\u0169ng n\u1ed5i ti\u1ebfng v\u1edbi h\u1ec7 sinh th\u00e1i c\u1ee7a m\u00ecnh trong c\u1ed9ng \u0111\u1ed3ng doanh nghi\u1ec7p.<\/span><\/p>\n<\/span>\n

C\u00f2n c\u00e1c \u00f4ng l\u1edbn n\u01b0\u1edbc ngo\u00e0i?<\/strong><\/span><\/p>\n

Ti\u00eau bi\u1ec3u h\u1ec7 sinh th\u00e1i c\u1ee7a Amazon, Apple, Google, Facebook \u0111ang x\u00e2y d\u1ef1ng \u0111\u1ec3 tr\u00f3i ch\u1eb7t ng\u01b0\u1eddi d\u00f9ng trong s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd.<\/span><\/p>\n<\/span>\n

1. L\u1ee3i \u00cdch?<\/span><\/strong><\/p>\n<\/span>\n

\u0110\u00f3 l\u00e0 kh\u00f4ng c\u00f2n l\u1ec7 thu\u1ed9c s\u1ef1 s\u1ed1ng c\u00f2n nhi\u1ec1u v\u00e0o chu k\u1ef3 th\u1ecb tr\u01b0\u1eddng v\u00e0 b\u1ecb \u00e1p l\u1ef1c l\u1edbn t\u1eeb c\u00e1c \u0111\u1ee3t kh\u1ee7ng ho\u1ea3ng kinh t\u1ebf th\u1ecb tr\u01b0\u1eddng. D\u00f2ng v\u1ed1n do\u1ea1n nghi\u1ec7p s\u1eed d\u1ee5ng t\u1ed1i \u01b0u h\u01a1n \u0111\u1ec3 sinh l\u00e3i thay v\u00ec g\u1eedi ng\u00e2n h\u00e0ng. V\u00e0 gia t\u0103ng \u0111\u00e1ng k\u1ec3 l\u1ee3i th\u1ebf gi\u1eef ch\u00e2n KH m\u1ee5c ti\u00eau, t\u1ed1i \u01b0u vi\u1ec7c khai th\u00e1c ngu\u1ed3n KH \u0111\u00e3 c\u00f3 ban \u0111\u1ea7u. D\u1ec5 th\u1ea5y l\u00e0 google ph\u00e1t tri\u1ec3n c\u1ea3 1 h\u1ec7 sinh th\u00e1i kh\u1ed5ng l\u1ed3 mi\u1ec5n ph\u00ed xoay quanh ng\u01b0\u1eddi d\u00f9ng \u0111\u1ec3 gi\u1eef ch\u00e2n h\u1ecd tr\u01b0\u1edbc cu\u1ed9c c\u1ea1nh tranh c\u00e1c c\u00f4ng ty c\u00f4ng ngh\u1ec7 kh\u00e1c v\u1edbi h\u1ec7 \u0111i\u1ec1u h\u00e0nh chrome, gmail, youtube, google drive… Gi\u1edd m\u00e0 \u0111\u01a1n v\u1ecb n\u00e0o \u0111\u00f3 cung c\u1ea5p email x\u00e0i mi\u1ec5n ph\u00ed nh\u01b0 gmail, c\u0169ng \u00edt ng\u01b0\u1eddi ch\u1ecbu t\u1ea1o v\u00ec \u0111\u01a1n gi\u1ea3n \u0111\u01a1n v\u1ecb \u0111\u00f3 thi\u1ebfu c\u1ea3 h\u1ec7 sinh th\u00e1i \u0111\u1ec3 thu h\u00fat ng\u01b0\u1eddi d\u00f9ng.<\/span><\/p>\n<\/span>\n

R\u00f5 r\u00e0ng, m\u1ed9t h\u1ec7 sinh th\u00e1i kinh doanh tr\u00ean nhi\u1ec1u l\u0129nh v\u1ef1c, nhi\u1ec1u SP, nhi\u1ec1u ph\u00e2n ph\u00fac, c\u00f3 th\u1ec3 h\u1ed7 tr\u1ee3 nhau \u0111em l\u1ea1i nhi\u1ec1u l\u1ee3i th\u1ebf. M\u1ed9t m\u1eb7t, th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c hi\u1ec7n di\u1ec7n tr\u00ean nhi\u1ec1u m\u1ea3ng gi\u00fap \u0111\u1ecbnh h\u00ecnh trong t\u00e2m tr\u00ed ng\u01b0\u1eddi ti\u00eau d\u00f9ng l\u00e0 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh, uy t\u00edn.<\/span><\/p>\n<\/span>\n

2. R\u1ee7i ro?<\/strong><\/span><\/p>\n<\/span>\n

\u0110i\u1ec1u quan ng\u1ea1i nh\u1ea5t khi tri\u1ec3n khai x\u00e2y d\u1ef1ng h\u1ec7 sinh th\u00e1i ri\u00eang m\u00ecnh l\u00e0 ngu\u1ed3n l\u1ef1c doanh nghi\u1ec7p b\u1ecb ph\u00e2n t\u00e1n qu\u00e1 nhi\u1ec1u v\u00e0o nh\u1eefng ng\u00e0nh ngh\u1ec1 m\u00e0 doanh nghi\u1ec7p thi\u1ebfu kinh nghi\u1ec7m, n\u0103ng l\u1ef1c qu\u1ea3n tr\u1ecb theo kh\u00f4ng k\u1ecbp t\u1ed1c \u0111\u1ed9 m\u1edf r\u1ed9ng d\u1eabn \u0111\u1ebfn l\u00e0m \u0103n thua l\u1ed7, k\u00e9m hi\u1ec7u qu\u1ea3.<\/span><\/p>\n<\/span>\n

V\u00ed d\u1ee5 th\u1ee7y s\u1ea3n H\u00f9ng V\u01b0\u01a1ng (HVG) sau th\u1eddi gian m\u1edf r\u1ed9ng \u00e0o \u1ea1t h\u1ec7 sinh th\u00e1i v\u00e0 c\u01a1 ng\u01a1i c\u1ee7a m\u00ecnh \u0111\u00e3 b\u1ecb thua l\u1ed7 li\u00ean ti\u1ebfp n\u1eb7ng n\u1ec1. Hay nh\u01b0 case c\u00f4 Di\u1ec7u Hi\u1ec1n ng\u00e0y x\u01b0a c\u0169ng l\u00e0 1 v\u00ed d\u1ee5 \u0111\u1ec3 th\u1ea5y x\u00e2y h\u1ec7 sinh th\u00e1i c\u1ea7n h\u1ebft s\u1ee9c th\u1eadn tr\u1ecdng.<\/span><\/p>\n<\/span>\n

3. Nh\u1eefng xu h\u01b0\u1edbng x\u00e2y d\u1ef1ng h\u1ec7 sinh th\u00e1i n\u00e0o cho doanh nghi\u1ec7p \u0111ang l\u1edbn m\u1ea1nh d\u1ea7n l\u00ean?<\/strong><\/span><\/p>\n<\/span>\n

\"\"<\/p>\n<\/span>\n

C\u00f3 m\u1ed9t s\u1ed1 h\u00ecnh th\u1ee9c ph\u1ed5 bi\u1ebfn sau. Tuy nhi\u00ean th\u1ef1c t\u1ebf ph\u1ee9c t\u1ea1p h\u01a1n khi doanh nghi\u1ec7p \u00e1p d\u1ee5ng xen k\u1ebd c\u00f9ng l\u00fac nhi\u1ec1u h\u00ecnh th\u1ee9c (nh\u01b0 google l\u00e0 1 h\u1ec7 sinh th\u00e1i h\u00f9ng m\u1ea1nh tr\u00ean th\u1ebf gi\u1edbi, nh\u01b0ng v\u1eabn l\u00e0 1 SP c\u1ee7a t\u1eadp \u0111o\u00e0n Anphabet, c\u00f4ng ty m\u1eb9 c\u1ee7a google).<\/span><\/p>\n<\/span>\n

– H\u1ec7 sinh th\u00e1i theo chi\u1ec1u d\u1ecdc.<\/strong><\/span><\/p>\n<\/span>\n

H\u1ec7 sinh th\u00e1i n\u00e0y c\u00f3 th\u1ec3 n\u1eb1m tr\u00ean m\u1ed9t chu\u1ed7i gi\u00e1 tr\u1ecb theo chi\u1ec1u d\u1ecdc nh\u01b0 doanh nghi\u1ec7p b\u1ea5t \u0111\u1ed9ng s\u1ea3n m\u1edf th\u00eam c\u00f4ng ty x\u00e2y d\u1ef1ng, ph\u00e2n ph\u1ed1i s\u1ea3n ph\u1ea9m qu\u1ea3n l\u00fd, s\u00e0n giao d\u1ecbch, c\u00f4ng ty m\u00f4i gi\u1edbi\u2026 \u0111\u00e1p \u1ee9ng \u0111\u1ea7y \u0111\u1ee7 c\u00f4ng vi\u1ec7c trong v\u00f2ng \u0111\u1eddi d\u1ef1 \u00e1n BDS.<\/span><\/p>\n<\/span>\n

V\u00ed d\u1ee5 d\u1ec5 th\u1ea5y th\u1ee9 2 \u0111i theo h\u01b0\u1edbng n\u00e0y l\u00e0 ng\u00e0nh n\u00f4ng nghi\u1ec7p, t\u1eeb 1 n\u00f4ng tr\u1ea1i l\u00e0m v\u1ec1 tr\u00e0, sau \u0111\u00f3 xu\u1ea5t kh\u1ea9u, r\u1ed3i x\u00e2y d\u1ef1ng h\u1ec7 th\u1ed1ng ph\u00e2n ph\u1ed1i trong n\u01b0\u1edbc, r\u1ed3i t\u1ef1 m\u1edf chu\u1ed7i cafe tr\u00e0 s\u1eefa \u0111\u1ec3 ti\u00eau th\u1ee5 th\u00e0nh 1 h\u1ec7 sinh th\u00e1i kh\u00e9p k\u00edn nh\u01b0 Ph\u00fac Long \u0111ang \u0111i. Cafe Trung Nguy\u00ean c\u0169ng t\u01b0\u01a1ng t\u1ef1 nh\u01b0 v\u1eady v\u1edbi h\u1ec7 sinh th\u00e1i kh\u00e9p k\u00edn theo chi\u1ec1u d\u1ecdc.<\/span><\/p>\n<\/span>\n

– H\u1ec7 sinh th\u00e1i theo chi\u1ec1u ngang<\/strong><\/span><\/span><\/p>\n

M\u1edf r\u1ed9ng kinh doanh nhi\u1ec1u l\u0129nh v\u1ef1c kh\u00e1c nhau ho\u00e0n to\u00e0n, xoay quanh 1 t\u1eadp kh\u00e1ch h\u00e0ng ban \u0111\u1ea7u \u0111\u1ec3 ph\u1ee5c v\u1ee5 nhi\u1ec1u nhu c\u1ea7u \u0111a d\u1ea1ng ng\u01b0\u1eddi d\u00f9ng. V\u00ed d\u1ee5 d\u1ec5 th\u1ea5y v\u1edbi Vingroup \u0111\u1ec3 kh\u00e9p k\u00edn ph\u1ee5c v\u1ee5 nhu c\u1ea7u ng\u01b0\u1eddi d\u00f9ng t\u1eeb l\u00fac sinh ra \u0111\u1ebfn khi l\u1edbn l\u00ean v\u00e0 \u0111i l\u00e0m.<\/span><\/p>\n<\/span>\n

– H\u1ec7 sinh th\u00e1i \u0111a s\u1ea3n ph\u1ea9m.<\/strong><\/span><\/p>\n<\/span>\n

V\u00ed d\u1ee5 v\u1edbi Grab, Kh\u00f4ng ch\u1ec9 cung c\u1ea5p c\u00e1c \u1ee9ng d\u1ee5ng chuy\u00ean ch\u1edf con ng\u01b0\u1eddi, Grab c\u00f2n tri\u1ec3n khai c\u1ea3 ho\u1ea1t \u0111\u1ed9ng giao nh\u1eadn h\u00e0ng h\u00f3a, v\u00e0 c\u1ea3 vi\u1ec7c giao th\u1ee9c \u0103n, tr\u1ea3 ti\u1ec1n h\u00f3a \u0111\u01a1n, kh\u00e1ch s\u1ea1n… tr\u1edf th\u00e0nh 1 si\u00eau \u1ee9ng d\u1ee5ng gi\u1eef ch\u1eb7t ng\u01b0\u1eddi d\u00f9ng ban \u0111\u1ea7u xoay quanh nhu c\u1ea7u c\u1ee7a h\u1ecd.<\/span><\/p>\n<\/span>\n

V\u00ed d\u1ee5 v\u1edbi TGDD, sau 1 th\u1eddi gian th\u00e0nh c\u00f4ng, h\u1ecd m\u1edf ti\u1ebfp \u0110i\u1ec7n M\u00e1y Xanh, B\u00e1ch H\u00f3a Xanh \u0111\u1ec3 khai th\u00e1c v\u1eabn 1 nhu c\u1ea7u l\u00e0 mua s\u1eafm tr\u00ean t\u1eadp kh\u00e1ch h\u00e0ng ban \u0111\u1ea7u.<\/span><\/p>\n<\/span>\n

Vi\u1ec7c t\u1ea1o ra h\u1ec7 sinh th\u00e1i s\u1ea3n ph\u1ea9m gi\u00fap doanh nghi\u1ec7p (DN) kh\u00f4ng ch\u1ec9 gia t\u0103ng \u0111\u01b0\u1ee3c nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng hi\u1ec7n c\u00f3, qua \u0111\u00f3 t\u0103ng th\u00eam ngu\u1ed3n thu, m\u00e0 c\u00f2n m\u1edf r\u1ed9ng th\u00eam quy m\u00f4 c\u1ee7a t\u1eadp kh\u00e1ch h\u00e0ng. Vi\u1ec7c m\u1edf r\u1ed9ng h\u1ec7 sinh th\u00e1i c\u0169ng gi\u00fap ph\u00e1t huy t\u1ed1i \u0111a ngu\u1ed3n l\u1ef1c c\u1ee7a DN, ch\u1eb3ng h\u1ea1n nh\u01b0 vi\u1ec7c ng\u00e2n h\u00e0ng (NH) v\u1eeba ch\u00e0o b\u00e1n c\u00e1c s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh c\u0169ng \u0111\u1ed3ng th\u1eddi ch\u00e0o b\u00e1n lu\u00f4n c\u00e1c s\u1ea3n ph\u1ea9m b\u1ea3o hi\u1ec3m (bancassurance) gi\u00fap t\u0103ng ngu\u1ed3n thu, t\u1eadn d\u1ee5ng t\u1ed1i \u0111a k\u00eanh ph\u00e2n ph\u1ed1i c\u1ee7a m\u00ecnh.<\/span><\/p>\n<\/span>\n

– H\u1ec7 sinh th\u00e1i \u0111a nh\u00e3n hi\u1ec7u.<\/strong><\/span><\/p>\n<\/span>\n

V\u00ed d\u1ee5 nh\u01b0 Unilever, P&G v\u1edbi h\u00e0ng tr\u0103m nh\u00e3n s\u1ea3n ph\u1ea9m kh\u00e1c nhau v\u1ec1 t\u00ean g\u1ecdi bao ph\u1ee7 m\u1ecdi nhu c\u1ea7u thi\u1ebft y\u1ebfu c\u1ee7a m\u1ecdi t\u1ea7ng l\u1edbp ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/span><\/p>\n<\/span>\n

– H\u1ec7 sinh th\u00e1i \u0111a ph\u00e2n kh\u00fac.<\/strong><\/span><\/p>\n<\/span>\n

V\u00ed d\u1ee5 nh\u01b0 c\u00e1c trung t\u00e2m anh ng\u1eef l\u00e0 d\u1ec5 th\u1ea5y nh\u1ea5t, v\u1eabn b\u1ea3n ch\u1ea5t l\u00e0 d\u1ea1y ti\u1ebfng anh kh\u00f4ng thay \u0111\u1ed5i, ch\u1ec9 l\u00e0 m\u1edf ra nhi\u1ec1u ch\u01b0\u01a1ng tr\u00ecnh cho nhi\u1ec1u ph\u00e2n kh\u00fac kh\u00e1c nhau. Nh\u01b0 ban \u0111\u1ea7u l\u00e0 d\u1ea1y anh v\u0103n giao ti\u1ebfp cho ng\u01b0\u1eddi \u0111i l\u00e0m, sau m\u1edf r\u1ed9ng xu\u1ed1ng d\u1ea1y anh v\u0103n giao ti\u1ebfp cho tr\u1ebb em, anh v\u0103n giao ti\u1ebfp cho doanh nh\u00e2n.<\/span><\/p>\n<\/span>\n

Khi m\u1edf r\u1ed9ng theo chi\u1ec1u n\u00e0y anh em ph\u1ea3i \u0111\u1ee7 l\u1edbn m\u1ea1nh v\u1ec1 kinh t\u1ebf, v\u1ec1 hi\u1ec3u bi\u1ebft cho ph\u00e2n kh\u00fac m\u1edbi, c\u00f3 ngu\u1ed3n l\u1ef1c m\u1ea1nh v\u1ec1 ph\u00e2n kh\u00fac, c\u00f3 th\u1ec3 ki\u1ec3m so\u00e1t control \u0111\u01b0\u1ee3c ph\u00e2n kh\u00fac m\u1edbi m\u00e0 kh\u00f4ng l\u00e0m \u1ea3nh h\u01b0\u1edfng ph\u00e2n kh\u00fac c\u0169, l\u00e0m sao \u0111\u00f3 c\u1ea3 2 c\u00f9ng ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd, v\u00e0 t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng t\u1ed5ng c\u1ee7a h\u1ec7 sinh th\u00e1i ph\u1ea3i t\u0103ng nhanh h\u01a1n t\u1ed1c \u0111\u1ed9 doanh thu v\u00e0 chi ph\u00ed ph\u00e1t sinh.<\/span><\/p>\n<\/span>\n

– H\u1ec7 sinh th\u00e1i n\u1ec1n t\u1ea3ng, c\u1ed9ng sinh.<\/strong><\/span><\/p>\n<\/span>\n

\"\"<\/p>\n<\/span>\n

V\u00ed d\u1ee5 ph\u1ed5 bi\u1ebfn ch\u00ednh l\u00e0 Google, Facebook v\u1edbi s\u1ef1 tham gia nhi\u1ec1u b\u00ean th\u1ee9 3 v\u00e0o n\u1ec1n t\u1ea3ng c\u1ee7a h\u1ecd khi\u1ebfn h\u1ec7 sinh th\u00e1i ng\u00e0y c\u00e0ng l\u1edbn m\u1ea1nh. Facebook d\u00f9 kh\u00f4ng c\u00f3 b\u1ea5t k\u1ef3 ph\u00f3ng vi\u00ean n\u00e0o nh\u01b0ng tin update v\u00e0 phong ph\u00fa h\u01a1n b\u1ea5t k\u1ef3 t\u1edd b\u00e1o n\u00e0o hi\u1ec7n nay.<\/span><\/p>\n

V\u00ed d\u1ee5 kh\u00e1c ch\u00ednh l\u00e0 Airbnb, n\u1ec1n t\u1ea3ng k\u1ebft n\u1ed1i ph\u00f2ng cho thu\u00ea \u0111\u1ec3 ngh\u1ec9 d\u01b0\u1ee1ng, \u1edf VN hi\u1ec7n c\u00f3 Luxstay \u0111ang l\u00e0m t\u01b0\u01a1ng t\u1ef1.<\/span><\/p>\n<\/span>\n

Tuy nhi\u00ean x\u00e2y n\u1ec1n t\u1ea3ng th\u00ec x\u00e1c \u0111\u1ecbnh cu\u1ed9c \u0111ua d\u00e0i h\u01a1i v\u00e0 \u0111\u1ed1t ti\u1ec1n \u0111\u1ec3 thu h\u00fat ng\u01b0\u1eddi d\u00f9ng.<\/span><\/p>\n<\/span>\n

4. C\u00f3 h\u01b0\u1edbng n\u00e0o gi\u1ea3n thi\u1ec3u r\u1ee7i ro khi x\u00e2y?<\/strong><\/span><\/p>\n<\/span>\n

X\u00e2y d\u1ef1ng h\u1ec7 sinh th\u00e1i kinh doanh \u0111a d\u1ea1ng, c\u00f3 s\u1ef1 li\u00ean k\u1ebft theo chi\u1ec1u ngang v\u00e0 chi\u1ec1u d\u1ecdc ng\u00e0y c\u00e0ng ph\u1ed5 bi\u1ebfn, mang l\u1ea1i l\u1ee3i \u00edch cho nhi\u1ec1u doanh nghi\u1ec7p theo m\u00f4 h\u00ecnh t\u1eadp \u0111o\u00e0n l\u00e0 1 xu h\u01b0\u1edbng hi\u1ec7n nay. Nh\u01b0ng c\u0169ng v\u00ec v\u1eady m\u00e0 \u1ea9n ch\u1ee9a nhi\u1ec1u r\u1ee7i ro kh\u1ed5ng l\u1ed3.<\/span><\/p>\n

\u0110\u1eddi kinh doanh, s\u1ed1 DN anh em b\u1ea1n b\u00e8 x\u00e2y \u0111\u01b0\u1ee3c h\u1ec7 sinh th\u00e1i th\u00e0nh c\u00f4ng H nh\u00ecn th\u1ea5y th\u00ec \u00edt, m\u00e0 th\u1ea5t b\u1ea1i th\u00ec nhi\u1ec1u v\u00f4 k\u1ec3 t\u1eeb 2009 \u0111\u1ebfn nay. \u0110ang l\u00e0m \u0103n ngon l\u00e0nh, n\u00f3 t\u00e2m s\u1ef1 build h\u1ec7 sinh th\u00e1i l\u00e0 y nh\u01b0 r\u1eb1ng 2 n\u0103m sau t\u1ea1m bi\u1ec7t th\u01b0\u01a1ng tr\u01b0\u1eddng kh\u00f4ng k\u00e8n tr\u1ed1ng.<\/span><\/p>\n<\/span>\n

\"\"<\/p>\n

1.<\/strong> C\u1ea7n t\u1eadp trung khai th\u00e1c h\u1ebft m\u1ee9c SP – DV hi\u1ec7n t\u1ea1i \u0111ang l\u00e0m. Tr\u00e1nh n\u00fai n\u00e0y nh\u00ecn n\u00fai kia. Mi\u1ebfng b\u00e1nh c\u00e0y ch\u01b0a h\u1ebft \u0111\u00e3 nh\u1ea3y.<\/span><\/span><\/p>\n

2.<\/strong> \u01afu ti\u1ec7n ch\u1ecdn h\u01b0\u1edbng m\u1edf r\u1ed9ng h\u1ec7 sinh th\u00e1i s\u1ea3n ph\u1ea9m gi\u00fap t\u1ed1i \u01b0u chi ph\u00ed. \u0110\u00f3 c\u0169ng l\u00e0 l\u00fd do h\u1ec7 sinh th\u00e1i S\u1ea3n Ph\u1ea9m \u0111\u01b0\u1ee3c kh\u00e1 nhi\u1ec1u \u0111\u01a1n v\u1ecb l\u1ef1a ch\u1ecdn hi\u1ec7n nay v\u00ec \u00edt r\u1ee7i ro. T\u1eadn d\u1ee5ng \u0111\u01b0\u1ee3c ngu\u1ed3n l\u1ef1c \u0111ang c\u00f3, kinh nghi\u1ec7m qu\u1ea3n tr\u1ecb \u0111ang c\u00f3, t\u1eadp kh\u00e1ch h\u00e0ng \u0111ang c\u00f3, \u0111\u1ed9i ng\u0169 \u0111ang c\u00f3 n\u00ean r\u1ea5t d\u1ec5 th\u00e0nh c\u00f4ng so v\u1edbi c\u00e1c h\u01b0\u1edbng \u0111i h\u1ec7 sinh th\u00e1i kh\u00e1c.<\/span><\/p>\n

<\/span><\/span><\/p>\n

3.<\/strong> X\u00e2y d\u1ef1ng \u0111\u1ed9i ng\u0169 n\u1ed9i b\u1ed9 th\u1eadt t\u1ed1t, v\u0103n h\u00f3a g\u1eafn k\u1ebft t\u1ed1t, k\u1ef7 lu\u1eadt t\u1ed1t, sp – dv ban \u0111\u1ea7u t\u1ed1t tr\u01b0\u1edbc khi m\u1edf l\u1edbn bung \u0111\u1ee7 th\u1ee9 ra \u0111\u1ed9i ng\u0169 theo kh\u00f4ng k\u1ecbp th\u00ec ch\u1ec9 c\u00f3 ch\u1ebft m\u00e0 th\u00f4i. N\u1ed9i b\u1ed9 c\u00f2n l\u1ed9n x\u1ed9n th\u00ec n\u00ean t\u1ea1m g\u00e1c \u01b0\u1edbc m\u1edf m\u1edf r\u1ed9ng \u0111i chinh ph\u1ea1t k\u1ebbo ch\u1ebft h\u1ebft t\u01b0\u1edbng l\u0129nh, \u0111\u1ed1i th\u1ee7 \u0111\u00e1nh kh\u00f4ng c\u00f2n manh gi\u00e1p.<\/span><\/p>\n

<\/span><\/span><\/p>\n

4.<\/strong> N\u1eafm \u0111\u01b0\u1ee3c n\u0103ng l\u1ef1c l\u00f5i c\u1ea7n c\u00f3 khi m\u1edf r\u1ed9ng, \u0111\u1ec3 chu\u1ea9n b\u1ecb \u0111\u1ea7y \u0111\u1ee7 \u0111\u1ea1n d\u01b0\u1ee3c l\u00e0 t\u00e0i ch\u00ednh \u0111\u1ec3 \u0111\u1ea7u t\u01b0 x\u00e2y d\u1ef1ng n\u0103ng l\u1ef1c l\u00f5i v\u00e0 \u0111\u00e0o t\u1ea1o \u0111\u1ed9i ng\u0169 khi m\u1edf r\u1ed9ng t\u1ea1o l\u1eadp h\u1ec7 sinh th\u00e1i.<\/span><\/p>\n<\/span>\n

\u0110\u1ecdc t\u1edbi \u0111\u00e2y, b\u1ea1n c\u00f2n mu\u1ed1n x\u00e2y h\u1ec7 sinh th\u00e1i kh\u00f4ng? Hay \u00f4m m\u1ed9ng ch\u1ec9 l\u00e0m c\u1ef1c gi\u1ecfi trong 1 ng\u00e0nh??? Nh\u01b0 g\u1ed1m s\u1ee9 Minh Long, b\u00fat bi Thi\u00ean Long, ABC Bakery ch\u00fa Cao Si\u00eau L\u1ef1c v\u00e0 h\u00e0ng tr\u0103m DN kh\u00e1c \u0111ang \u0111i, h\u1ecd c\u1ef1c k\u1ef3 gi\u1ecfi, n\u1ed5i ti\u1ebfng ch\u1ec9 trong 1 ng\u00e0nh v\u00e0 h\u1ecd v\u1eabn th\u00e0nh c\u00f4ng, v\u1eabn r\u1ea5t gi\u00e0u c\u00f3.<\/span><\/p>\n<\/span>\n

B\u1ea1n ch\u1ecdn ki\u1ec3u n\u00e0o, quy\u1ebft \u0111\u1ecbnh l\u00e0 do b\u1ea1n.<\/span><\/p>\n

Theo Nguy\u1ec5n T\u1ea5n H\u00f9ng, group QTvKN<\/strong><\/p>\n

C\u00e1c kh\u00f3a h\u1ecdc c\u00f9ng ch\u1ee7 \u0111\u1ec1<\/strong><\/em><\/p>\n

M\u1eddi b\u1ea1n tham kh\u1ea3o<\/p>\n

CHI\u1ebeN L\u01af\u1ee2C D\u00c0NH CHO SMEs<\/a><\/strong><\/span> (GV: H\u1ed3 Tr\u1ecdng Lai<\/a><\/strong>)
\nH\u01b0\u1edbng d\u1eabn c\u00e1ch n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c kinh doanh ti\u00eau bi\u1ec3u, c\u00e1ch ph\u00e2n t\u00edch m\u00f4i tr\u01b0\u1eddng kinh doanh t\u1eeb \u0111\u00f3 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c kinh doanh ph\u00f9 h\u1ee3p v\u1edbi t\u1ea7m nh\u00ecn, s\u1ee9 m\u1ec7nh, gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i v\u00e0 m\u1ee5c ti\u00eau c\u1ee7a doanh nghi\u1ec7p.<\/span>
\nTRI TH\u1ee8C CHO CH\u1ee6 DOANH NGHI\u1ec6P<\/a><\/strong><\/span> (GV: Nguy\u1ec5n C\u1ea3nh B\u00ecnh<\/strong><\/a>)
\nH\u01b0\u1edbng d\u1eabn chi ti\u1ebft c\u00e1c y\u1ebfu t\u1ed1 c\u1ea7n thi\u1ebft \u0111\u1ec3 kh\u1edfi nghi\u1ec7p, c\u00e1c d\u1ea1ng thu l\u01b0\u1ee3m tri th\u1ee9c – ki\u1ebfn th\u1ee9c, n\u1eafm r\u00f5 c\u00e1c \u1ea3nh h\u01b0\u1edfng \u0111\u1ec3 \u00e1p d\u1ee5ng tri th\u1ee9c t\u1eeb \u0111\u00f3 bi\u1ebft c\u00e1ch gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1, ti\u1ebft ki\u1ec7m chi ph\u00ed v\u00e0 c\u00f4ng s\u1ee9c trong qu\u00e1 tr\u00ecnh kh\u1edfi nghi\u1ec7p.<\/span>
\nK\u1ef8 N\u0102NG PH\u00c1T TRI\u1ec2N NGH\u1ec0 NGHI\u1ec6P<\/a><\/strong> <\/span>(GV: TJ Walker<\/strong><\/a>)
\nKh\u00f3a h\u1ecdc trang b\u1ecb 11 k\u1ef9 n\u0103ng v\u00e0 th\u00e1i \u0111\u1ed9 c\u1ed1t l\u00f5i, gi\u00fap c\u00e1c h\u1ecdc vi\u00ean t\u1ed3n t\u1ea1i v\u00e0 th\u0103ng ti\u1ebfn trong c\u00e1c doanh nghi\u1ec7p, t\u1ed5 ch\u1ee9c.<\/p>\n","protected":false},"excerpt":{"rendered":"

C\u00e2u tr\u1ea3 l\u1eddi l\u00e0 t\u1ea1i sao l\u1ea1i kh\u00f4ng n\u1ebfu \u0111\u1ee7 ngu\u1ed3n l\u1ef1c. Ai l\u00e0 ch\u1ee7 doanh nghi\u1ec7p, h\u1ea7u h\u1ebft \u0111\u1ec1u m\u01a1 s\u1ebd x\u00e2y d\u1ef1ng ri\u00eang \u0111\u01b0\u1ee3c cho m\u00ecnh 1 h\u1ec7…<\/p>\n","protected":false},"author":1,"featured_media":2731,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[27],"tags":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/bizuni.vn\/kien-thuc-quan-tri\/wp-content\/uploads\/2019\/08\/dreamstime_l_102057390.jpg?fit=2970%2C1682&ssl=1","_links":{"self":[{"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/posts\/2758"}],"collection":[{"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/comments?post=2758"}],"version-history":[{"count":0,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/posts\/2758\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/media\/2731"}],"wp:attachment":[{"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/media?parent=2758"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/categories?post=2758"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/tags?post=2758"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}