{"id":3133,"date":"2019-09-24T15:58:06","date_gmt":"2019-09-24T08:58:06","guid":{"rendered":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/?p=3133"},"modified":"2022-10-15T22:47:56","modified_gmt":"2022-10-15T15:47:56","slug":"len-ke-hoach-thay-doi-cho-su-doi-moi-can-gi-de-xay-dung-van-hoa-thay-doi-tich-cuc-tai-cac-cong-ty-dang-tang-truong","status":"publish","type":"post","link":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/len-ke-hoach-thay-doi-cho-su-doi-moi-can-gi-de-xay-dung-van-hoa-thay-doi-tich-cuc-tai-cac-cong-ty-dang-tang-truong\/","title":{"rendered":"\u0110\u00e2u l\u00e0 Th\u1eddi \u0110i\u1ec3m V\u00e0ng \u0111\u1ec3 c\u1ea3i ti\u1ebfn v\u0103n h\u00f3a doanh nghi\u1ec7p?"},"content":{"rendered":"

\u0110\u00e2y l\u00e0 b\u1ea3n k\u1ebf ho\u1ea1ch chi ti\u1ebft v\u1ec1 \u0111i\u1ec3m chung c\u1ee7a c\u00e1c c\u00f4ng ty \u1edf giai \u0111o\u1ea1n t\u0103ng tr\u01b0\u1edfng khi n\u00f3i \u0111\u1ebfn s\u1ef1 \u0111\u1ed5i m\u1edbi.<\/strong><\/span><\/span><\/p>\n

H\u1ea7u h\u1ebft c\u00e1c doanh nghi\u1ec7p \u0111\u01b0\u1ee3c coi l\u00e0 th\u00e0nh c\u00f4ng nh\u1ea5t hi\u1ec7n nay nh\u01b0 Amazon, Apple v\u00e0 Google lu\u00f4n thu h\u00fat s\u1ef1 ch\u00fa \u00fd khi c\u00f3 s\u1ef1 \u0111\u1ed5i m\u1edbi. Tr\u00ean th\u1ef1c t\u1ebf, m\u1ed9t s\u1ed1 ng\u01b0\u1eddi tin r\u1eb1ng s\u1ef1 \u0111\u1ed5i m\u1edbi \u0111\u01b0\u1ee3c d\u00e0nh ri\u00eang cho nh\u1eefng g\u00e3 c\u00f4ng ngh\u1ec7 kh\u1ed5ng l\u1ed3 n\u00e0y. Nh\u01b0ng nhi\u1ec1u c\u00f4ng ty trong giai \u0111o\u1ea1n t\u0103ng tr\u01b0\u1edfng c\u0169ng th\u1ea5y m\u00ecnh \u1edf m\u1ed9t v\u1ecb tr\u00ed \u0111\u1eb7c bi\u1ec7t \u0111\u1ec3 khai th\u00e1c s\u1ef1 \u0111\u1ed5i m\u1edbi. C\u00e1c c\u00f4ng ty t\u0103ng tr\u01b0\u1edfng kh\u00f4ng b\u1ecb sa l\u1ea7y b\u1edfi c\u00e1c v\u0103n h\u00f3a truy\u1ec1n th\u1ed1ng c\u1ee9ng nh\u1eafc ho\u1eb7c l\u1ed7i th\u1eddi. H\u1ecd \u0111\u1ee7 tr\u1ebb trung v\u00e0 nhanh nh\u1eb9n \u0111\u1ec3 xoay v\u00f2ng, th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng m\u1edbi v\u00e0 th\u1eadm ch\u00ed \u0111i\u1ec1u ch\u1ec9nh l\u1ea1i v\u0103n h\u00f3a c\u00f4ng ty h\u1ecd.<\/span><\/span><\/p>\n

C\u00e1c c\u00f4ng ty t\u0103ng tr\u01b0\u1edfng c\u0169ng \u0111ang t\u00ecm c\u00e1ch nh\u1ea3y v\u00e0o giai \u0111o\u1ea1n ph\u00e1t tri\u1ec3n ti\u1ebfp theo c\u1ee7a h\u1ecd v\u00e0 kh\u00f4ng mu\u1ed1n b\u1ecb b\u1ecf l\u1ea1i ph\u00eda sau. C\u00f3 m\u1ed9t \u0111\u1ed9ng l\u1ef1c t\u00e0i ch\u00ednh to l\u1edbn \u0111\u1ec3 h\u1ecd \u0111\u1ed5i m\u1edbi khi xem x\u00e9t t\u1ed1c \u0111\u1ed9 thay \u0111\u1ed5i \u0111\u1ed9t ph\u00e1 trong c\u00e1c ng\u00e0nh c\u00f4ng nghi\u1ec7p tr\u00ean to\u00e0n c\u1ea7u. Theo kh\u1ea3o s\u00e1t c\u1ee7a McKinsey v\u1ec1 c\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o doanh nghi\u1ec7p, 80% gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh tin r\u1eb1ng m\u00f4 h\u00ecnh kinh doanh c\u1ee7a h\u1ecd \u0111ang g\u1eb7p nguy hi\u1ec3m v\u00e0 84% cho r\u1eb1ng s\u1ef1 \u0111\u1ed5i m\u1edbi l\u00e0 quan tr\u1ecdng \u0111\u1ed1i v\u1edbi chi\u1ebfn l\u01b0\u1ee3c t\u0103ng tr\u01b0\u1edfng c\u1ee7a h\u1ecd. Tuy nhi\u00ean, cu\u1ed9c kh\u1ea3o s\u00e1t c\u0169ng cho th\u1ea5y ch\u1ec9 c\u00f3 6% c\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o h\u00e0i l\u00f2ng v\u1edbi k\u1ebft qu\u1ea3 th\u1ef1c hi\u1ec7n \u0111\u1ed5i m\u1edbi c\u1ee7a h\u1ecd v\u00e0 nh\u00ecn chung l\u00e0 r\u1ea5t \u00edt ng\u01b0\u1eddi hi\u1ec3u ch\u00ednh x\u00e1c l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 tr\u1edf th\u00e0nh m\u1ed9t t\u1ed5 ch\u1ee9c s\u00e1ng t\u1ea1o h\u01a1n.<\/span><\/span><\/p>\n

\"\"<\/p>\n<\/span>\n

C\u00e1c c\u00f4ng ty trong giai \u0111o\u1ea1n t\u0103ng tr\u01b0\u1edfng th\u1ea5y m\u00ecnh \u1edf m\u1ed9t b\u01b0\u1edbc ngo\u1eb7t ho\u00e0n h\u1ea3o \u0111\u1ec3 b\u1eaft \u0111\u1ea7u x\u00e2y d\u1ef1ng m\u1ed9t n\u1ec1n t\u1ea3ng \u0111\u1ed5i m\u1edbi \u0111\u1ec3 th\u00fac \u0111\u1ea9y l\u00e0n s\u00f3ng t\u0103ng tr\u01b0\u1edfng ti\u1ebfp theo c\u1ee7a h\u1ecd. L\u00e0 m\u1ed9t c\u00f4ng ty c\u1ed5 ph\u1ea7n t\u01b0 nh\u00e2n \u0111\u1ea7u t\u01b0 g\u1ea7n nh\u01b0 \u0111\u1ed9c quy\u1ec1n v\u00e0o c\u00e1c c\u00f4ng ty t\u0103ng tr\u01b0\u1edfng, ch\u00fang t\u00f4i \u0111\u00e3 th\u1ea5y s\u1ee9c m\u1ea1nh c\u1ee7a t\u01b0 duy \u0111\u1ed5i m\u1edbi v\u00e0 ch\u1ea5p nh\u1eadn r\u1ee7i ro t\u1ea1i c\u00e1c c\u00f4ng ty danh m\u1ee5c \u0111\u1ea7u t\u01b0 c\u1ee7a ch\u00fang t\u00f4i. V\u00ed d\u1ee5, c\u00f4ng ty g\u1eafn k\u1ebft nh\u00e2n vi\u00ean Enerthing \u0111\u00e3 nh\u1eadn ra m\u1ed9t nhu c\u1ea7u c\u1ee7a ng\u00e0nh \u0111\u1ed1i v\u1edbi gi\u1ea3i ph\u00e1p ph\u1ea7n m\u1ec1m tr\u00e1i ng\u01b0\u1ee3c v\u1edbi c\u00e1c ho\u1ea1t \u0111\u1ed9ng t\u01b0 v\u1ea5n s\u1eb5n c\u00f3 c\u1ee7a n\u00f3 v\u00e0 chuy\u1ec3n \u0111\u1ed5i m\u00f4 h\u00ecnh kinh doanh c\u1ed1t l\u00f5i c\u1ee7a c\u00f4ng ty \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u n\u00e0y. C\u00f4ng ty Arrive \u0111\u00e3 th\u1ef1c hi\u1ec7n m\u1ed9t chuy\u1ec3n \u0111\u1ed5i t\u01b0\u01a1ng t\u1ef1 sau khi nh\u00ecn th\u1ea5y c\u01a1 h\u1ed9i l\u1edbn h\u01a1n \u0111\u1ec3 ti\u1ebfp th\u1ecb cho c\u00e1c doanh nghi\u1ec7p nh\u01b0 Ticketmaster Live Nation v\u00e0 nh\u00e0 \u0111i\u1ec1u h\u00e0nh nh\u00e0 \u0111\u1ec3 xe qu\u1ed1c gia, thay v\u00ec ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00e1 nh\u00e2n c\u00f3 th\u1ec3 t\u00edch h\u1ee3p \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng ParkWhiz c\u1ee7a m\u00ecnh \u0111\u1ec3 gi\u00fap h\u01a1n 40 tri\u1ec7u ng\u01b0\u1eddi t\u00ecm v\u00e0 \u0111\u1eb7t ch\u1ed7 \u0111\u1eadu xe thu\u1eadn ti\u1ec7n, ti\u1ebft ki\u1ec7m.<\/span> <\/span><\/p>\n

C\u1ea3 hai b\u01b0\u1edbc nh\u1ea3y v\u1ecdt n\u00e0y \u0111\u01b0\u1ee3c th\u00fac \u0111\u1ea9y b\u1edfi v\u0103n h\u00f3a \u0111\u1ed5i m\u1edbi \u0111\u00e3 \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng trong su\u1ed1t nhi\u1ec1u n\u0103m b\u1edfi qu\u1ea3n l\u00fd c\u1ea5p cao. Theo kinh nghi\u1ec7m c\u1ee7a ch\u00fang t\u00f4i, b\u01b0\u1edbc \u0111\u1ea7u ti\u00ean \u0111\u1ec3 tr\u1edf th\u00e0nh m\u1ed9t c\u00f4ng ty s\u00e1ng t\u1ea1o l\u00e0 b\u1eaft \u0111\u1ea7u v\u1edbi v\u0103n h\u00f3a c\u00f4ng ty c\u1ee7a b\u1ea1n. Nh\u01b0ng \u0111\u1ed1i v\u1edbi c\u00e1c c\u00f4ng ty ng\u00e0y nay hy v\u1ecdng x\u00e2y d\u1ef1ng v\u0103n h\u00f3a \u0111\u1ed5i m\u1edbi, c\u00f3 th\u1ec3 kh\u00f3 bi\u1ebft n\u00ean b\u1eaft \u0111\u1ea7u t\u1eeb \u0111\u00e2u.<\/span> <\/span><\/p>\n

D\u1ef1a tr\u00ean kinh nghi\u1ec7m v\u00e0 quan s\u00e1t c\u1ee7a ch\u00fang t\u00f4i, d\u01b0\u1edbi \u0111\u00e2y l\u00e0 b\u1ea3n k\u1ebf ho\u1ea1ch chi ti\u1ebft v\u1ec1 nh\u1eefng g\u00ec c\u00e1c c\u00f4ng ty trong giai \u0111o\u1ea1n t\u0103ng tr\u01b0\u1edfng t\u1ed1t nh\u1ea5t c\u00f3 \u0111\u01b0\u1ee3c khi l\u00e0m nh\u01b0 v\u1eady:<\/span><\/span><\/p>\n

1. Thi\u1ebft l\u1eadp \u0111\u01b0\u1eddng d\u1eabn truy\u1ec1n th\u00f4ng r\u00f5 r\u00e0ng trong c\u00f4ng ty<\/strong><\/span><\/span><\/p>\n

\"\"<\/p>\n<\/span>\n

Ch\u1ec9 c\u1ea7n m\u1ed9t ng\u01b0\u1eddi qu\u1ea3n l\u00fd t\u1ed3i \u0111\u1ec3 b\u00f3p ch\u1ebft nh\u1eefng \u00fd t\u01b0\u1edfng hay. Th\u00f4ng th\u01b0\u1eddng, c\u1ea7n c\u00f3 nhi\u1ec1u g\u00f3c nh\u00ecn \u0111\u1ec3 th\u1ea5y to\u00e0n b\u1ed9 gi\u00e1 tr\u1ecb c\u1ee7a m\u1ed9t kh\u00e1i ni\u1ec7m s\u00e1ng t\u1ea1o. S\u1ef1 giao ti\u1ebfp kh\u00f4ng tr\u1edf ng\u1ea1i gi\u1eefa m\u1ecdi b\u1ed9 ph\u1eadnc\u1ee7a c\u00f4ng ty l\u00e0 c\u00e1ch t\u1ed1t nh\u1ea5t \u0111\u1ec3 cho ph\u00e9p c\u00e1c \u00fd t\u01b0\u1edfng m\u1edbi lan r\u1ed9ng. C\u00e1c c\u00f4ng ty t\u0103ng tr\u01b0\u1edfng cam k\u1ebft \u0111\u1ed5i m\u1edbi l\u00e0 kh\u00f4n ngoan \u0111\u1ec3 thi\u1ebft l\u1eadp c\u00e1c h\u1ec7 th\u1ed1ng cho ph\u00e9p c\u00e1c \u00fd t\u01b0\u1edfng b\u1eaft ngu\u1ed3n t\u1eeb c\u00e1c nh\u00e2n vi\u00ean c\u1ea5p th\u1ea5p h\u01a1n \u0111\u1ebfn tai c\u1ee7a qu\u1ea3n l\u00fd c\u1ea5p tr\u00ean. Ngay c\u1ea3 khi h\u1ea7u h\u1ebft c\u00e1c kh\u00e1i ni\u1ec7m n\u00e0y kh\u00f4ng kh\u1ea3 thi, c\u00e1c gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh ph\u1ea3i l\u00e0m cho nh\u00e2n vi\u00ean c\u1ee7a h\u1ecd c\u1ea3m th\u1ea5y nh\u01b0 h\u1ecd \u0111\u01b0\u1ee3c l\u1eafng nghe \u0111\u1ec3 khuy\u1ebfn kh\u00edch t\u01b0 duy b\u00ean ngo\u00e0i. H\u1ea1n ch\u1ebf nh\u1eefng quy \u0111\u1ecbnh v\u00f4 l\u00fd v\u00e0 gi\u1ea3m s\u1ef1 quan li\u00eau c\u00f3 th\u1ec3 gi\u00fap t\u1ea1o \u0111i\u1ec1u ki\u1ec7n cho lu\u1ed3ng \u00fd t\u01b0\u1edfng v\u00e0 th\u00f4ng tin n\u00e0y.<\/span> <\/span><\/p>\n

2. \u0110\u1eb7t s\u1ed1 li\u1ec7u \u0111o l\u01b0\u1eddng \u0111\u1ed5i m\u1edbi th\u00f4ng minh<\/strong><\/span><\/span><\/p>\n

C\u00e1c c\u00f4ng ty ng\u00e0y nay \u0111ang t\u1eadn d\u1ee5ng d\u1eef li\u1ec7u v\u00e0 ph\u00e2n t\u00edch \u0111\u1ec3 t\u1ea1o ra nh\u1eefng hi\u1ec3u bi\u1ebft kinh doanh m\u1ea1nh m\u1ebd. Nh\u01b0ng c\u1ed1 g\u1eafng \u0111\u1ec3 \u0111o l\u01b0\u1eddng s\u1ef1 \u0111\u1ed5i m\u1edbi ho\u1eb7c m\u1ed9t n\u1ec1n v\u0103n h\u00f3a \u0111\u1ed5i m\u1edbi c\u00f3 th\u1ec3 \u0111\u01b0a ra nh\u1eefng th\u00e1ch th\u1ee9c. C\u00e1c s\u1ed1 li\u1ec7u truy\u1ec1n th\u1ed1ng nh\u01b0 ROI ho\u1eb7c t\u1ef7 l\u1ec7 so s\u00e1nh chi ti\u00eau R & D v\u1edbi doanh thu h\u00e0ng n\u0103m kh\u00f4ng c\u00f2n l\u00e0 c\u00e1ch t\u1ed1t nh\u1ea5t \u0111\u1ec3 nhi\u1ec1u doanh nghi\u1ec7p theo d\u00f5i v\u00e0 \u0111o l\u01b0\u1eddng s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a nh\u1eefng n\u1ed7 l\u1ef1c \u0111\u1ed5i m\u1edbi c\u1ee7a h\u1ecd. Thay v\u00e0o \u0111\u00f3, c\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o c\u00f4ng ty t\u0103ng tr\u01b0\u1edfng n\u00ean x\u00e1c \u0111\u1ecbnh c\u00e1c y\u1ebfu t\u1ed1 quan tr\u1ecdng nh\u1ea5t c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn m\u1ed9t b\u01b0\u1edbc \u0111\u1ed9t ph\u00e1 \u0111\u00e1ng k\u1ec3 v\u00e0 t\u1eadp trung v\u00e0o c\u00e1c s\u1ed1 li\u1ec7u \u0111\u1ed5i m\u1edbi c\u1ee7a h\u1ecd xung quanh h\u1ecd. \u0110\u1ed1i v\u1edbi m\u1ed9t s\u1ed1 ng\u01b0\u1eddi, \u0111i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 c\u00f3 ngh\u0129a l\u00e0 theo d\u00f5i l\u01b0\u1ee3ng th\u1eddi gian nh\u00e2n vi\u00ean d\u00e0nh cho kh\u00e1m ph\u00e1 ho\u1eb7c l\u01b0\u1ee3ng t\u00e0i nguy\u00ean d\u00e0nh cho \u0111\u00e0o t\u1ea1o \u0111\u1ed5i m\u1edbi.<\/span><\/span><\/p>\n

\"\"<\/p>\n<\/span>\n

3. Khuy\u1ebfn kh\u00edch h\u00e0nh vi \u0111\u1ed5i m\u1edbi ng\u1eabu nhi\u00ean<\/strong><\/span><\/span><\/p>\n

B\u1ea1n kh\u00f4ng bao gi\u1edd bi\u1ebft khi n\u00e0o c\u1ea3m h\u1ee9ng s\u1ebd \u0111\u1ebfn. Nhi\u1ec1u c\u00f4ng ty \u0111\u00e3 t\u00ecm th\u1ea5y th\u00e0nh c\u00f4ng trong s\u1ef1 t\u1ef1 ph\u00e1t b\u1eb1ng c\u00e1ch n\u1ea3y ra nh\u1eefng s\u00e1ng ki\u1ebfn b\u1ea5t th\u00ecnh l\u00ecnh. \u0110\u00f4i khi th\u1ef1c hi\u1ec7n c\u00e1c b\u00e0i t\u1eadp d\u00e0nh ri\u00eang cho t\u01b0 duy \u0111\u1ed5i m\u1edbi l\u00e0 nh\u1eefng g\u00ec c\u1ea7n thi\u1ebft \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c d\u00f2ng suy ngh\u0129 s\u00e1ng t\u1ea1o. \u0110i\u1ec1u \u0111\u00f3 th\u1eadm ch\u00ed c\u00f3 th\u1ec3 khuy\u1ebfn kh\u00edch nh\u00e2n vi\u00ean ph\u00e1t bi\u1ec3u \u00fd t\u01b0\u1edfng m\u00e0 h\u1ecd ch\u01b0a c\u00f3 can \u0111\u1ea3m \u0111\u1ec3 n\u00f3i ra. Ch\u00fang t\u00f4i \u0111\u00e3 th\u1ea5y chi\u1ebfn l\u01b0\u1ee3c n\u00e0y ph\u00e1t huy hi\u1ec7u qu\u1ea3 t\u1ea1i c\u00e1c c\u00f4ng ty danh m\u1ee5c \u0111\u1ea7u t\u01b0 c\u1ee7a ch\u00fang t\u00f4i. V\u00ed d\u1ee5, c\u00f4ng ty \u0111\u00e0o t\u1ea1o v\u00e0 ph\u00e1t tri\u1ec3n l\u00e3nh \u0111\u1ea1o ExecOnline t\u1ed5 ch\u1ee9c m\u1ed9t cu\u1ed9c thi \u201chackathon<\/em>\u201d tr\u1ef1c tuy\u1ebfn to\u00e0n c\u00f4ng ty h\u00e0ng n\u0103m, m\u1ed9t s\u1ef1 ki\u1ec7n m\u00e3 h\u00f3a v\u00e0 hack th\u01b0\u1eddng d\u1eabn \u0111\u1ebfn c\u00e1ch suy ngh\u0129 v\u00e0 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 m\u1edbi. \u0110\u1ed1i v\u1edbi nhi\u1ec1u nh\u00e2n vi\u00ean, th\u1eddi gian h\u1ecd c\u00f3 th\u1ec3 suy ngh\u0129 v\u1ec1 \u0111\u1ed5i m\u1edbi bi\u1ebfn m\u1ea5t khi h\u1ecd ph\u1ea3i tr\u1ea3 l\u1eddi c\u00e1c email v\u00f4 t\u1eadn, y\u00eau c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 c\u00e1c c\u00f4ng vi\u1ec7c h\u00e0ng ng\u00e0y kh\u00e1c. T\u1ea1o \u0111i\u1ec1u ki\u1ec7n cho c\u00e1c \u0111\u1ed9t ph\u00e1 n\u00e0y ch\u1ee9ng minh cho nh\u00e2n vi\u00ean r\u1eb1ng ban l\u00e3nh \u0111\u1ea1o v\u00e0 to\u00e0n b\u1ed9 c\u00f4ng ty cam k\u1ebft d\u00e0nh th\u1eddi gian cho t\u01b0 duy \u0111\u1ed5i m\u1edbi, b\u1ea5t k\u1ec3 c\u00f4ng ty c\u00f3 b\u1eadn r\u1ed9n \u0111\u1ebfn \u0111\u00e2u.<\/span><\/span><\/p>\n

\"\"<\/p>\n<\/span>\n

4. \u0110\u1eebng tr\u1eebng ph\u1ea1t th\u1ea5t b\u1ea1i<\/strong><\/span> <\/span><\/p>\n

M\u1ed9t ph\u1ea7n c\u1ee7a th\u00e1ch th\u1ee9c ph\u00e1t tri\u1ec3n v\u0103n h\u00f3a \u0111\u1ed5i m\u1edbi l\u00e0 tr\u1edf n\u00ean tho\u1ea3i m\u00e1i v\u1edbi th\u1ea5t b\u1ea1i. Ph\u00e1t ki\u1ebfn m\u1edbilu\u00f4n \u0111i k\u00e8m v\u1edbi th\u1eed nghi\u1ec7m v\u00e0 sai s\u00f3t, c\u00e1c c\u00f4ng ty t\u0103ng tr\u01b0\u1edfng v\u1edbi tham v\u1ecdng li\u00ean t\u1ee5c\u0111\u1ed5i m\u1edbi kh\u00f4ng th\u1ec3 s\u1ee3 m\u1ea1o hi\u1ec3m. Theo Tr\u01b0\u1eddng Kinh doanh Harvard, 95% c\u00e1c s\u1ea3n ph\u1ea9m ti\u00eau d\u00f9ng m\u1edbi th\u1ea5t b\u1ea1i m\u1ed7i n\u0103m v\u00e0 c\u00e1c doanh nghi\u1ec7p ph\u1ea3i chu\u1ea9n b\u1ecb cho nh\u1eefng v\u1ea5p ng\u00e3 kh\u00f4ng th\u1ec3 tr\u00e1nh kh\u1ecfi n\u00e0y. Tr\u1eebng ph\u1ea1t nh\u1eefng nh\u00e2n vi\u00ean ch\u1ea5p nh\u1eadn r\u1ee7i ro nh\u00e2n danh s\u1ef1 \u0111\u1ed5i m\u1edbi s\u1ebd ch\u1ec9 l\u00e0m t\u1ed5n h\u1ea1i \u0111\u1ebfn tinh th\u1ea7n c\u1ee7a nh\u00e2n vi\u00ean v\u00e0 k\u00ecm h\u00e3m nh\u1eefng n\u1ed7 l\u1ef1c trong t\u01b0\u01a1ng lai. C\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o c\u00f4ng ty t\u0103ng tr\u01b0\u1edfng t\u1ed1t h\u01a1n l\u00e0 trao quy\u1ec1n cho nh\u00e2n vi\u00ean c\u1ee7a h\u1ecd v\u1edbi s\u1ef1 linh ho\u1ea1t v\u00e0 t\u1ef1 do theo \u0111u\u1ed5i nh\u1eefng \u00fd t\u01b0\u1edfng m\u1edbi m\u00e0 kh\u00f4ng s\u1ee3 b\u1ecb khi\u1ec3n tr\u00e1ch n\u1ebfu h\u1ecd kh\u00f4ng \u1ee7ng h\u1ed9 k\u1ebf ho\u1ea1ch. Tr\u00e1i v\u1edbi vi\u1ec7c t\u1eadp trung v\u00e0o th\u1eddi gian v\u00e0 ti\u1ec1n b\u1ea1c \u0111\u1ec3 kh\u00e1m ph\u00e1 m\u1ed9t kh\u00e1i ni\u1ec7m ho\u1eb7c \u00fd t\u01b0\u1edfng m\u1edbi, c\u00e1c doanh nghi\u1ec7p th\u1ef1c s\u1ef1 c\u1ed1 g\u1eafng t\u1ea1o ra \u0111\u1ed5i m\u1edbi n\u00ean r\u00fat ra m\u1ed9t v\u00e0i b\u00e0i h\u1ecdc t\u1eeb kinh nghi\u1ec7m.<\/span><\/span><\/p>\n

\"\"<\/p>\n<\/span>\n

C\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o c\u00f4ng ty t\u0103ng tr\u01b0\u1edfng s\u1ebd c\u00f3 r\u1ea5t nhi\u1ec1u l\u1ee3i \u00edch n\u1ebfu h\u1ecd\u00e1p d\u1ee5ng t\u01b0 duy \u0111\u1ed5i m\u1edbi v\u00e0 t\u1eadn d\u1ee5ng nh\u1eefng c\u00e1ch suy ngh\u0129 m\u1edbi. Nh\u01b0ng l\u00e0m vi\u1ec7c \u0111\u00f3 m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 c\u00f3 th\u1ec3 \u0111\u01b0a ra nh\u1eefng th\u00e1ch th\u1ee9c m\u1edbi. C\u00e1c doanh nghi\u1ec7p ph\u1ea3i b\u1eaft \u0111\u1ea7u b\u1eb1ng c\u00e1ch h\u01b0\u1edbng n\u1ed9i v\u00e0o t\u1ed5 ch\u1ee9c c\u1ee7a h\u1ecd. G\u00f3c nh\u00ecn b\u00ean ngo\u00e0i t\u1eeb c\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o doanh nghi\u1ec7p kh\u00e1c c\u00f3 kinh nghi\u1ec7m c\u0169ng l\u00e0 v\u00f4 gi\u00e1. T\u1eeb \u0111\u00f3, c\u00e1c gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh c\u00f3 th\u1ec3 v\u1ebd ra \u0111\u01b0\u1ee3c con \u0111\u01b0\u1eddng t\u1ed1t nh\u1ea5t v\u1ec1 ph\u00eda tr\u01b0\u1edbc d\u1ef1a tr\u00ean nhu c\u1ea7u v\u00e0 th\u00e1ch th\u1ee9c \u0111\u1ed9c \u0111\u00e1o c\u1ee7a c\u00f4ng ty h\u1ecd. Nh\u01b0ng m\u1ed9t ch\u1ee7 \u0111\u1ec1 chung m\u00e0 t\u1ea5t c\u1ea3 c\u00e1c doanh nghi\u1ec7p th\u00e0nh c\u00f4ng v\u00e0 s\u00e1ng t\u1ea1o\u0111\u1ec1u c\u00f3l\u00e0 v\u0103n h\u00f3a c\u00f4ng ty. V\u1edbi s\u1ef1 \u0111\u1ed5i m\u1edbi trong t\u00e2m tr\u00ed cho m\u1ecdi nh\u00e2n vi\u00ean \u2013 t\u1eeb CEO cho \u0111\u1ebfn th\u1ef1c t\u1eadp sinh -kh\u00f4ng c\u00f3 gi\u1edbi h\u1ea1n cho nh\u1eefng g\u00ec m\u1ed9t t\u1ed5 ch\u1ee9c c\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c.<\/span><\/span><\/p>\n

Ngu\u1ed3n: www.entrepreneur.com<\/span><\/strong><\/p>\n

C\u00e1c kh\u00f3a h\u1ecdc c\u00f9ng ch\u1ee7 \u0111\u1ec1<\/span><\/strong><\/em><\/p>\n

M\u1eddi b\u1ea1n tham kh\u1ea3o:<\/p>\n

CHI\u1ebeN L\u01af\u1ee2C KINH DOANH<\/a><\/strong><\/span> (GV: Robert Barcik<\/a><\/strong>)
\nKh\u00f3a h\u1ecdc gi\u00fap h\u1ecdc vi\u00ean hi\u1ec3u r\u00f5 v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c kinh doanh v\u1edbi 5 nh\u00f3m ki\u1ebfn th\u1ee9c ch\u00ednh: M\u00f4i tr\u01b0\u1eddng c\u1ea1nh tranh, N\u0103ng l\u1ef1c chi\u1ebfn l\u01b0\u1ee3c, Chi\u1ebfn l\u01b0\u1ee3c kinh doanh, Chi\u1ebfn l\u01b0\u1ee3c c\u1ea5p c\u00f4ng ty, S\u00e1ng t\u1ea1o. H\u1ed7 tr\u1ee3 h\u1ecdc vi\u00ean \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c kinh doanh ph\u00f9 h\u1ee3p, hi\u1ec7u qu\u1ea3 cho doanh nghi\u1ec7p, startup c\u1ee7a m\u00ecnh.<\/span>
\nC\u1ea2I TI\u1ebeN N\u0102NG SU\u1ea4T CH\u1ea4T L\u01af\u1ee2NG \u2013 C\u00c1C K\u1ef8 THU\u1eacT C\u1ea2I TI\u1ebeN<\/a><\/strong><\/span> (GV: Tr\u1ea7n \u0110\u00ecnh C\u1eedu<\/a><\/strong>)
\nKh\u00f3a h\u1ecdc gi\u00fap h\u1ecdc vi\u00ean n\u1eafm v\u1eefng quy tr\u00ecnh \u00e1p d\u1ee5ng ph\u01b0\u01a1ng ph\u00e1p qu\u1ea3n tr\u1ecb ch\u1ea5t l\u01b0\u1ee3ng t\u1eeb c\u01a1 b\u1ea3n \u0111\u1ebfn n\u00e2ng cao. \u0110\u1ea3m b\u1ea3o ki\u1ebfn th\u1ee9c n\u1ec1n t\u1ea3ng v\u1ec1 c\u00e1ch th\u1ee9c x\u00e2y d\u1ef1ng h\u1ec7 th\u1ed1ng qu\u1ea3n l\u00fd c\u01a1 b\u1ea3n nh\u01b0 PDCA, 5S, ISO 9001:2015 v\u00e0 Kaizen c\u1ea3i ti\u1ebfn, bi\u1ebft c\u00e1ch tr\u00e1nh nh\u1eefng th\u00f3i quen ph\u1ed5 bi\u1ebfn g\u00e2y ra l\u00e3ng ph\u00ed trong qu\u00e1 tr\u00ecnh s\u1ea3n xu\u1ea5t.<\/span>
\nCEO D\u00c0NH CHO CH\u1ee6 DOANH NGHI\u1ec6P, GI\u00c1M \u0110\u1ed0C \u0110I\u1ec0U H\u00c0NH<\/a><\/strong><\/span>
\nKh\u00f3a h\u1ecdc trang b\u1ecb ki\u1ebfn th\u1ee9c qu\u1ea3n tr\u1ecb doanh nghi\u1ec7p to\u00e0n di\u1ec7n, ph\u00e1t tri\u1ec3n, n\u00e2ng t\u1ea7m t\u01b0 duy chi\u1ebfn l\u01b0\u1ee3c, t\u01b0 duy qu\u1ea3n tr\u1ecb v\u00e0 h\u1ecdc vi\u00ean ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng c\u00e1c ki\u1ebfn th\u1ee9c c\u1ee7a kh\u00e1o h\u1ecdc v\u00e0o th\u1ef1c t\u1ebf doanh nghi\u1ec7p.<\/p>\n","protected":false},"excerpt":{"rendered":"

\u0110\u00e2y l\u00e0 b\u1ea3n k\u1ebf ho\u1ea1ch chi ti\u1ebft v\u1ec1 \u0111i\u1ec3m chung c\u1ee7a c\u00e1c c\u00f4ng ty \u1edf giai \u0111o\u1ea1n t\u0103ng tr\u01b0\u1edfng khi n\u00f3i \u0111\u1ebfn s\u1ef1 \u0111\u1ed5i m\u1edbi. H\u1ea7u h\u1ebft c\u00e1c doanh nghi\u1ec7p…<\/p>\n","protected":false},"author":1,"featured_media":2726,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[27,22],"tags":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/bizuni.vn\/kien-thuc-quan-tri\/wp-content\/uploads\/2019\/08\/56247421_6117950373466_6054146884958683136_n-e1566790586608.png?fit=720%2C484&ssl=1","_links":{"self":[{"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/posts\/3133"}],"collection":[{"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/comments?post=3133"}],"version-history":[{"count":0,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/posts\/3133\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/media\/2726"}],"wp:attachment":[{"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/media?parent=3133"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/categories?post=3133"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/tags?post=3133"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}