{"id":3181,"date":"2019-09-26T17:23:52","date_gmt":"2019-09-26T10:23:52","guid":{"rendered":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/?p=3181"},"modified":"2022-10-15T22:47:55","modified_gmt":"2022-10-15T15:47:55","slug":"cach-xac-thuc-y-tuong-san-pham-cua-ban","status":"publish","type":"post","link":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/cach-xac-thuc-y-tuong-san-pham-cua-ban\/","title":{"rendered":"C\u00e1ch x\u00e1c th\u1ef1c \u00fd t\u01b0\u1edfng s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n"},"content":{"rendered":"

Mahesh Murthy l\u00e0m vi\u1ec7c t\u1ea1i Seed Fund \u2013 Qu\u1ef9 t\u00e0i tr\u1ee3 h\u1ea1t gi\u1ed1ng, ph\u00e1t bi\u1ec3u t\u1ea1i m\u1ed9t h\u1ed9i th\u1ea3o: \u201cCh\u00fang t\u00f4i th\u00edch nh\u1eefng Startup v\u1edbi m\u1ee5c ti\u00eau tr\u1edf th\u00e0nh con c\u00e1 l\u1edbn trong m\u1ed9t c\u00e1i ao nh\u1ecf, ch\u1ee9 kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t con c\u00e1 nh\u1ecf trong m\u1ed9t \u0111\u1ea1i d\u01b0\u01a1ng kh\u1ed5ng l\u1ed3.<\/strong>\u201d<\/span><\/span><\/p>\n

\u00dd c\u1ee7a Mahesh l\u00e0 \u00f4ng th\u00edch c\u00e1c \u00fd t\u01b0\u1edfng s\u1ea3n ph\u1ea9m thu h\u00fat kh\u00e1ch h\u00e0ng c\u1ee7a m\u1ed9t th\u1ecb tr\u01b0\u1eddng ng\u00e1ch h\u01a1n l\u00e0 th\u1ecb tr\u01b0\u1eddng \u0111\u1ea1i ch\u00fang c\u1ee7a h\u00e0ng tri\u1ec7u ng\u01b0\u1eddi.<\/span><\/span><\/p>\n

T\u00f4i th\u1ea5y c\u00e1c doanh nh\u00e2n h\u01b0\u1edbng t\u1edbi gi\u1ea5c m\u01a1 l\u1edbn \u0111\u00f3 v\u00e0 kh\u00e1t khao x\u00e2y d\u1ef1ng Amazon ho\u1eb7c Google ti\u1ebfp theo. Tuy nhi\u00ean, nhi\u1ec1u ng\u01b0\u1eddi kh\u00f4ng nh\u1eadn ra r\u1eb1ng nh\u1eefng \u00fd t\u01b0\u1edfng l\u1edbn th\u01b0\u1eddng b\u1eaft \u0111\u1ea7u t\u1eeb nh\u1eefng th\u1ee9 nh\u1ecf b\u00e9.<\/span><\/span><\/p>\n

Amazon kh\u1edfi \u0111\u1ea7u l\u00e0 m\u1ed9t c\u1eeda h\u00e0ng s\u00e1ch tr\u1ef1c tuy\u1ebfn v\u00e0 ng\u00e0y nay, h\u1ecd l\u00e0 m\u1ed9t trong nh\u1eefng th\u1ecb tr\u01b0\u1eddng tr\u1ef1c tuy\u1ebfn l\u1edbn nh\u1ea5t cho h\u1ea7u h\u1ebft m\u1ecdi th\u1ee9.<\/span><\/span><\/p>\n

\"\"<\/p>\n

<\/span><\/span><\/p>\n

L\u00e0m sao \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c l\u00e0 \u00fd t\u01b0\u1edfng c\u1ee7a b\u1ea1n ho\u1ea1t \u0111\u1ed9ng?<\/strong><\/span><\/span><\/p>\n

X\u00e1c th\u1ef1c \u00fd t\u01b0\u1edfng l\u00e0 m\u1ed9t thu\u1eadt ng\u1eef \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng b\u1edfi c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 thi\u00ean th\u1ea7n v\u00e0 nh\u00e0 \u0111\u1ea7u t\u01b0 m\u1ea1o hi\u1ec3m. L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 b\u1ea1n bi\u1ebft r\u1eb1ng \u00fd t\u01b0\u1edfng c\u1ee7a b\u1ea1n l\u00e0 \u0111\u00fang? V\u00e2ng, b\u1ea1n kh\u00f4ng bao gi\u1edd bi\u1ebft cho \u0111\u1ebfn khi s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n ra th\u1ecb tr\u01b0\u1eddng.<\/span><\/span><\/p>\n

M\u1ed9t s\u1ed1 ng\u01b0\u1eddi th\u1ef1c hi\u1ec7n m\u1ed9t nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, h\u1ecd \u0111\u1eb7t ra m\u1ed9t lo\u1ea1t c\u00e1c c\u00e2u h\u1ecfi \u0111\u1ec3 t\u00ecm hi\u1ec3u xem s\u1ea3n ph\u1ea9m c\u00f3 kh\u1ea3 thi hay kh\u00f4ng. V\u1ea5n \u0111\u1ec1 l\u1edbn nh\u1ea5t v\u1edbi \u0111i\u1ec1u n\u00e0y l\u00e0 b\u1ea1n \u0111ang y\u00eau c\u1ea7u m\u1ecdi ng\u01b0\u1eddi t\u01b0\u1edfng t\u01b0\u1ee3ng ra th\u1ee9 g\u00ec \u0111\u00f3 kh\u00f4ng t\u1ed3n t\u1ea1i.<\/span><\/span><\/p>\n

C\u00e1c c\u00f4ng ty nh\u01b0 Airbnb s\u1ebd kh\u00f4ng bao gi\u1edd t\u1ed3n t\u1ea1i n\u1ebfu h\u1ecd d\u1ef1a v\u00e0o nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng.<\/span><\/span><\/p>\n

Thay v\u00e0o \u0111\u00f3, t\u00f4i s\u1eed d\u1ee5ng ki\u1ec3m tra hai b\u01b0\u1edbc.<\/strong><\/span><\/span><\/p>\n

# 1 S\u1ea3n ph\u1ea9m n\u00e0y \u0111ang c\u1ed1 g\u1eafng t\u1ea1o n\u00ean \u0111i\u1ec1u g\u00ec? N\u00f3 c\u00f3 c\u00f4ng d\u1ee5ng g\u00ec cho ng\u01b0\u1eddi d\u00f9ng?<\/span><\/p>\n

# 2 X\u00e1c \u0111\u1ecbnh n\u1ebfu c\u00f3 s\u1ea3n ph\u1ea9m t\u01b0\u01a1ng t\u1ef1 tr\u00ean th\u1ecb tr\u01b0\u1eddng? \u0110\u00e3 bao nhi\u00eau l\u1ea7n ch\u00fang ta nghe c\u00e1c doanh nh\u00e2n n\u00f3i r\u1eb1ng s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd kh\u00f4ng c\u00f3 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh? M\u1eb7c d\u00f9 nhi\u1ec1u ng\u01b0\u1eddi ngh\u0129 r\u1eb1ng \u00fd t\u01b0\u1edfng c\u1ee7a h\u1ecd l\u00e0 duy nh\u1ea5t, nh\u01b0ng h\u1eb3n \u0111\u00e3 c\u00f3 ba ng\u01b0\u1eddi kh\u00e1c \u0111\u00e3 ngh\u0129 v\u1ec1 n\u00f3.<\/span><\/span><\/p>\n

N\u1ebfu c\u00f3 nh\u1eefng s\u1ea3n ph\u1ea9m t\u01b0\u01a1ng t\u1ef1 tr\u00ean th\u1ecb tr\u01b0\u1eddng v\u00e0 n\u1ebfu m\u1ecdi ng\u01b0\u1eddi \u0111\u00e3 tr\u1ea3 ti\u1ec1n cho n\u00f3, \u0111\u00f3 ch\u00ednh l\u00e0 x\u00e1c th\u1ef1c cho \u00fd t\u01b0\u1edfng c\u1ee7a b\u1ea1n. B\u00e1n b\u00e1nh m\u00ec cho nh\u1eefng ai \u0111\u00e3 mua ch\u00fang r\u1ed3i d\u1ec5 h\u01a1n r\u1ea5t nhi\u1ec1u so v\u1edbi vi\u1ec7c d\u1ea1y cho h\u1ecd m\u1ed9t \u0111i\u1ec1u g\u00ec m\u1edbi.<\/span><\/span><\/p>\n

\"\"<\/p>\n

<\/span><\/span><\/p>\n

Li\u1ec7u b\u1ea1n c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng m\u1ed9t m\u00f4 h\u00ecnh th\u00e0nh c\u00f4ng t\u1eeb m\u1ed9t ng\u00e0nh sang ng\u00e0nh kh\u00e1c?<\/strong><\/span><\/span><\/p>\n

\u0110\u00f4i khi, \u00fd t\u01b0\u1edfng hay t\u1eeb m\u1ed9t ng\u00e0nh c\u00f3 th\u1ec3 c\u0169ng th\u00e0nh c\u00f4ng trong m\u1ed9t ng\u00e0nh kh\u00e1c. C\u00f3 nhi\u1ec1u d\u1ecbch v\u1ee5 nh\u01b0 urbanclap, StarOfService, v\u00e0 ServiceJoy gi\u1ed1ng Amazon v\u00e0 eBay nh\u01b0ng \u0111\u00f3 l\u00e0 trong kh\u00f4ng gian d\u1ecbch v\u1ee5.<\/span><\/span><\/p>\n

Th\u1ef1c ra, c\u00f3 v\u00e0i c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm kh\u00e1c kh\u00f4ng ph\u1ea3i Google, nh\u01b0ng ch\u00fang t\u1eadp trung v\u00e0o nh\u1eefng ch\u1ee7 \u0111\u1ec1 nh\u1ea5t \u0111\u1ecbnh. Trong khi Google l\u00e0 c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm t\u1ed5ng qu\u00e1t, nh\u1eefng c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm kh\u00e1c t\u1eadp trung v\u00e0o nh\u1eefng ch\u1ee7 \u0111\u1ec1 c\u1ee5 th\u1ec3.<\/span><\/span><\/p>\n

Indeed l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 \u0111\u1ec3 t\u00ecm c\u00f4ng vi\u1ec7c, n\u1ebfu ai \u0111\u00f3 \u0111ang t\u00ecm ki\u1ebfm c\u00f4ng vi\u1ec7c, h\u1ecd kh\u00f4ng c\u1ea7n xem qua t\u1eebng c\u1ed5ng th\u00f4ng tin vi\u1ec7c l\u00e0m. H\u1ecd ch\u1ec9 c\u1ea7n t\u00ecm ki\u1ebfm tr\u00ean Indeed \u0111\u1ec3 t\u00ecm \u0111\u01b0\u1ee3c vi\u1ec7c l\u00e0m t\u1eeb kh\u1eafp n\u01a1i tr\u00ean internet.<\/span><\/span><\/p>\n

AdsWish l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm cho c\u00e1c qu\u1ea3ng c\u00e1o rao v\u1eb7t.<\/span><\/span><\/p>\n

Shopzilla l\u00e0 m\u1ed9t n\u1ec1n t\u1ea3ng tuy\u1ec7t v\u1eddi \u0111\u1ec3 t\u00ecm ki\u1ebfm m\u1ecdi th\u1ee9 li\u00ean quan \u0111\u1ebfn mua s\u1eafm. N\u00f3 l\u00e0 m\u1ed9t ngu\u1ed3n t\u01b0 li\u1ec7u tuy\u1ec7t v\u1eddi \u0111\u1ec3 so s\u00e1nh h\u00e0ng h\u00f3a.<\/span><\/span><\/p>\n

Mulpix l\u00e0 m\u1ed9t n\u01a1i \u0111\u1ec3 t\u00ecm ki\u1ebfm c\u00e1c b\u1ee9c \u1ea3nh \u0111\u01b0\u1ee3c \u0111\u0103ng tr\u00ean Instagram.<\/span><\/p>\n

C\u00f3 nh\u1eefng doanh nghi\u1ec7p \u0111\u00e3 l\u1ea5y m\u1ed9t \u00fd t\u01b0\u1edfng hi\u1ec7n c\u00f3, tinh ch\u1ec9nh n\u00f3 m\u1ed9t ch\u00fat v\u00e0 bi\u1ebfn n\u00f3 th\u00e0nh c\u1ee7a ri\u00eang h\u1ecd.<\/span><\/span><\/p>\n

\"\"<\/p>\n

\u0110i ch\u1ee3 n\u00e0o!<\/span><\/span><\/p>\n

C\u00e1ch d\u1ec5 nh\u1ea5t v\u00e0 nhanh nh\u1ea5t \u0111\u1ec3 x\u00e1c th\u1ef1c \u00fd t\u01b0\u1edfng c\u1ee7a b\u1ea1n l\u00e0 ti\u1ebfp c\u1eadn th\u1ecb tr\u01b0\u1eddng v\u1edbi m\u1ed9t s\u1ea3n ph\u1ea9m c\u00f3 ti\u1ec1m n\u0103ng c\u00e0ng nhanh c\u00e0ng t\u1ed1t<\/strong>. T\u00f4i bi\u1ebft nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 d\u00e0nh v\u00e0i n\u0103m cho m\u1ed9t \u00fd t\u01b0\u1edfng s\u1ea3n ph\u1ea9m v\u00e0 \u0111\u1ebfn khi s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd s\u1eb5n s\u00e0ng, th\u1ecb tr\u01b0\u1eddng \u0111\u00e3 thay \u0111\u1ed5i \u0111\u00e1ng k\u1ec3.<\/span> <\/span><\/p>\n

T\u1ed1c \u0111\u1ed9 l\u00e0 r\u1ea5t quan tr\u1ecdng trong th\u1eddi \u0111\u1ea1i th\u00f4ng tin ng\u00e0y nay v\u00ec m\u1ecdi th\u1ee9 \u0111ang thay \u0111\u1ed5i nhanh h\u01a1n bao gi\u1edd h\u1ebft.<\/span><\/span><\/p>\n

K\u1ebft lu\u1eadn<\/strong><\/span><\/span><\/p>\n

C\u00e1ch nhanh nh\u1ea5t \u0111\u1ec3 x\u00e1c nh\u1eadn \u00fd t\u01b0\u1edfng s\u1ea3n ph\u1ea9m l\u00e0 \u0111\u01b0a s\u1ea3n ph\u1ea9m ti\u1ec1m n\u0103ng ra th\u1ecb tr\u01b0\u1eddng c\u00e0ng nhanh c\u00e0ng t\u1ed1t. Kh\u00e1ch h\u00e0ng v\u00e0 ng\u01b0\u1eddi s\u1eed d\u1ee5ng l\u00e0 r\u1ea5t quan tr\u1ecdng. Ph\u1ea3n h\u1ed3i v\u00e0 \u00fd ki\u1ebfn c\u1ee7a h\u1ecd c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 n\u00e2ng cao s\u1ea3n ph\u1ea9m.<\/span><\/span><\/p>\n

Ngu\u1ed3n: www.entrepreneur.com<\/span><\/strong><\/p>\n

C\u00e1c kh\u00f3a h\u1ecdc c\u00f9ng ch\u1ee7 \u0111\u1ec1<\/span><\/strong><\/em><\/p>\n

M\u1eddi b\u1ea1n tham kh\u1ea3o<\/p>\n

M\u00d4 H\u00ccNH V\u00c0 T\u01af DUY S\u00c1NG T\u1ea0O TRONG KINH DOANH<\/a><\/strong><\/span> (GV: H\u1ed3 \u0110\u1ee9c Ho\u00e0n<\/a><\/strong>)
\nKh\u00f3a h\u1ecdc gi\u00fap h\u1ecdc vi\u00ean hi\u1ec3u \u0111\u01b0\u1ee3c v\u00ec sao \u0111a s\u1ed1 ng\u01b0\u1eddi Vi\u1ec7t v\u1eabn gi\u1eef t\u01b0 duy \u201c\u1ed5n \u0111\u1ecbnh\u201d trong doanh nghi\u1ec7p, h\u01b0\u1edbng d\u1eabn chi ti\u1ebft c\u00e1ch th\u1ee9c \u00e1p d\u1ee5ng \u201cT\u01b0 duy ng\u01b0\u1ee3c\u201d, \u201cK\u1ebft n\u1ed1i\u201d, \u201cThay \u0111\u1ed5i t\u00ednh n\u0103ng\u201d v\u00e0 \u201cT\u00ecm ki\u1ebfm th\u00f4ng tin\u201d \u0111\u1ec3 h\u00ecnh th\u00e0nh \u00fd t\u01b0\u1edfng s\u00e1ng t\u1ea1o. H\u1ed7 tr\u1ee3 h\u1ecdc vi\u00ean t\u00ecm hi\u1ec3u, v\u1eadn d\u1ee5ng c\u00e1c ph\u01b0\u01a1ng ph\u00e1p s\u00e1ng t\u1ea1o trong h\u00e0nh tr\u00ecnh kh\u1edfi nghi\u1ec7p. <\/span>
\nTRI TH\u1ee8C CHO CH\u1ee6 DOANH NGHI\u1ec6P<\/a> <\/strong><\/span>(GV: Nguy\u1ec5n C\u1ea3nh B\u00ecnh<\/a><\/strong>)
\nKh\u00f3a h\u1ecdc cung c\u1ea5p c\u00e1c y\u1ebfu t\u1ed1 c\u1ea7n thi\u1ebft \u0111\u1ec3 kh\u00f4n ngoan h\u01a1n trong kinh doanh, bi\u1ebft c\u00e1ch gi\u1ea3i quy\u1ebft v\u1eabn \u0111\u1ec1, ti\u1ebft ki\u1ec7m chi ph\u00ed v\u00e0 c\u00f4ng s\u1ee9c trong qu\u00e1 tr\u00ecnh kh\u1edfi nghi\u1ec7p, n\u1eafm r\u00f5 c\u00e1c \u1ea3nh h\u01b0\u1edfng \u0111\u1ec3 \u00e1p d\u1ee5ng tri th\u1ee9c, \u0111a d\u1ea1ng c\u00e1c ngu\u1ed3n ti\u1ebfp c\u1eadn tri th\u1ee9c kh\u1edfi nghi\u1ec7p.<\/span>
\nCEO + CT QU\u1ed0C T\u1ebe CHO CH\u1ee6 DOANH NGHI\u1ec6P, GI\u00c1M \u0110\u1ed0C \u0110I\u1ec0U H\u00c0NH<\/a><\/strong><\/span>
\nKh\u00f3a h\u1ecdc trang b\u1ecb ki\u1ebfn th\u1ee9c qu\u1ea3n tr\u1ecb doanh nghi\u1ec7p to\u00e0n di\u1ec7n, c\u1eadp nh\u1eadt c\u00e1c ki\u1ebfn th\u1ee9c qu\u1ea3n tr\u1ecb doanh nghi\u1ec7p qu\u1ed1c t\u1ebf, ph\u00e1t tri\u1ec3n, n\u00e2ng t\u1ea7m t\u01b0 duy chi\u1ebfn l\u01b0\u1ee3c, t\u01b0 qu\u1ea3n tr\u1ecb v\u00e0 h\u1ecdc vi\u00ean ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng c\u00e1c ki\u1ebfn th\u1ee9c c\u1ee7a kh\u00f3a h\u1ecdc v\u00e0o th\u1ef1c t\u1ebf doanh nghi\u1ec7p.<\/p>\n","protected":false},"excerpt":{"rendered":"

Mahesh Murthy l\u00e0m vi\u1ec7c t\u1ea1i Seed Fund \u2013 Qu\u1ef9 t\u00e0i tr\u1ee3 h\u1ea1t gi\u1ed1ng, ph\u00e1t bi\u1ec3u t\u1ea1i m\u1ed9t h\u1ed9i th\u1ea3o: \u201cCh\u00fang t\u00f4i th\u00edch nh\u1eefng Startup v\u1edbi m\u1ee5c ti\u00eau tr\u1edf th\u00e0nh con…<\/p>\n","protected":false},"author":1,"featured_media":1342,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[27],"tags":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/bizuni.vn\/kien-thuc-quan-tri\/wp-content\/uploads\/2018\/12\/sectors-work-learning-pod.jpg?fit=642%2C480&ssl=1","_links":{"self":[{"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/posts\/3181"}],"collection":[{"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/comments?post=3181"}],"version-history":[{"count":0,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/posts\/3181\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/media\/1342"}],"wp:attachment":[{"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/media?parent=3181"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/categories?post=3181"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/tags?post=3181"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}