{"id":3194,"date":"2019-09-27T13:43:11","date_gmt":"2019-09-27T06:43:11","guid":{"rendered":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/?p=3194"},"modified":"2022-10-15T22:47:55","modified_gmt":"2022-10-15T15:47:55","slug":"y-tuong-kinh-doanh-cua-ban-co-on-khong-5-dau-hieu-cho-thay-y-tuong-kinh-doanh-cua-ban-khong-on","status":"publish","type":"post","link":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/y-tuong-kinh-doanh-cua-ban-co-on-khong-5-dau-hieu-cho-thay-y-tuong-kinh-doanh-cua-ban-khong-on\/","title":{"rendered":"\u00dd t\u01b0\u1edfng kinh doanh c\u1ee7a b\u1ea1n c\u00f3 \u1ed5n kh\u00f4ng? 5 d\u1ea5u hi\u1ec7u \u0111\u1ec3 nh\u1eadn bi\u1ebft \u00fd t\u01b0\u1edfng kinh doanh kh\u00f4ng \u1ed5n…"},"content":{"rendered":"

V\u1edbi tinh th\u1ea7n doanh nh\u00e2n c\u1ee7a b\u1ea1n, b\u1ea1n c\u00f3 th\u1ec3 c\u00f3 nhi\u1ec1u \u00fd t\u01b0\u1edfng kinh doanh h\u01a1n th\u1eddi gian \u0111\u1ec3 th\u1ef1c hi\u1ec7n. M\u1ecdi s\u1ef1 kh\u00f3 kh\u0103n c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng m\u1edbi, m\u1ecdi m\u1ea3ng c\u00f4ng ngh\u1ec7 m\u1edbi, m\u1ecdi xu h\u01b0\u1edbng b\u00e1n h\u00e0ng s\u1eafp t\u1edbi: T\u1ea5t c\u1ea3 \u0111\u1ec1u d\u01b0\u1eddng nh\u01b0 kh\u01a1i d\u1eady m\u1ed9t \u00fd t\u01b0\u1edfng kinh doanh m\u1edbi, \u0111\u1ea7y tham v\u1ecdng, d\u01b0\u1eddng nh\u01b0 r\u1ea5t c\u00f3 tri\u1ec3n v\u1ecdng.<\/span><\/span><\/strong><\/p>\n

V\u00e0 m\u1eb7c d\u00f9 b\u1ea1n r\u1ea5t th\u00edch theo \u0111u\u1ed5i t\u1ea5t c\u1ea3 nh\u1eefng \u00fd t\u01b0\u1edfng \u0111\u00f3 c\u00f9ng m\u1ed9t l\u00fac, h\u00e3y \u0111\u1ed1i m\u1eb7t v\u1edbi n\u00f3: B\u1ea1n kh\u00f4ng c\u00f3 th\u1eddi gian (v\u00e0 d\u00f9 sao \u0111i n\u1eefa, n\u0103ng l\u01b0\u1ee3ng c\u1ee7a b\u1ea1n s\u1ebd \u0111\u01b0\u1ee3c d\u00f9ng hi\u1ec7u qu\u1ea3 h\u01a1n cho m\u1ed9t thay v\u00ec nhi\u1ec1u m\u1ee5c ti\u00eau).<\/span><\/span><\/p>\n

V\u00ec v\u1eady, gi\u1eefa m\u1ed9t \u0111\u1ea1i d\u01b0\u01a1ngnh\u1eefng \u00fd t\u01b0\u1edfng kinh doanh kh\u00e1c nhau, l\u00e0m th\u1ebf n\u00e0o b\u1ea1n c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c c\u00e1i n\u00e0o \u0111\u00e1ng \u0111\u1ec3 theo \u0111u\u1ed5i v\u00e0 c\u00e1i n\u00e0o ch\u1eafc ch\u1eafn s\u1ebd th\u1ea5t b\u1ea1i? T\u1ea5t nhi\u00ean, lu\u00f4n c\u00f3 nh\u1eefng tr\u01b0\u1eddng h\u1ee3p ngo\u1ea1i l\u1ec7 cho quy t\u1eafc, nh\u01b0ng \u0111\u00e2y l\u00e0 n\u0103m ch\u1ec9 s\u1ed1 kh\u00e1 chu\u1ea9n m\u1ef1c\u0111\u1ec3 xem m\u1ed9t \u00fd t\u01b0\u1edfng kinh doanh c\u00f3 \u0111\u00e1ng \u0111\u1ec3 theo \u0111u\u1ed5i hay kh\u00f4ng.<\/span><\/span><\/p>\n

1. Th\u1ecb tr\u01b0\u1eddng kh\u00f4ng c\u00f3 nhu c\u1ea7u cho s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5<\/strong>.<\/span><\/span><\/p>\n

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Cho d\u00f9 \u00fd t\u01b0\u1edfng c\u1ee7a b\u1ea1n tuy\u1ec7t v\u1eddi, s\u1eafc s\u1ea3o hay h\u1ea5p d\u1eabn \u0111\u1ebfn m\u1ee9c n\u00e0o, n\u1ebfu kh\u00f4ng c\u00f3 nhu c\u1ea7u cho s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 \u0111\u00f3 th\u00ec n\u00f3 s\u1ebd kh\u00f4ng th\u1ec3 t\u1ed3n t\u1ea1i l\u00e2u \u0111\u01b0\u1ee3c.<\/span><\/span><\/p>\n

T\u1ea5t nhi\u00ean, m\u1ed9t s\u1ed1 b\u1ea1n c\u00f2n nh\u1edb khi Steve Jobs n\u00f3i, \u201cNhi\u1ec1u khi, m\u1ecdi ng\u01b0\u1eddi kh\u00f4ng bi\u1ebft h\u1ecd mu\u1ed1n g\u00ec cho \u0111\u1ebfn khi b\u1ea1n n\u00f3i cho h\u1ecd bi\u1ebft<\/em>\u201d trong m\u1ed9t cu\u1ed9c ph\u1ecfng v\u1ea5n v\u1edbi BusinessWeek, nh\u01b0 m\u1ed9t b\u00e1o c\u00e1o c\u1ee7a Forbes nh\u1eafc nh\u1edf ch\u00fang t\u00f4i. Kh\u00e1i ni\u1ec7m n\u00e0y \u0111\u00fang: \u0110\u00f4i khi, b\u1ea1n ph\u1ea3i t\u1ea1o ra m\u1ed9t s\u1ea3n ph\u1ea9m tr\u01b0\u1edbc khi ng\u01b0\u1eddi ti\u00eau d\u00f9ng bi\u1ebft h\u1ecd mu\u1ed1n n\u00f3. V\u00ed d\u1ee5, ai trong ch\u00fang ta c\u00f3 th\u1ec3 mu\u1ed1n iPhone, tr\u01b0\u1edbc khi n\u00f3 th\u1ef1c s\u1ef1 \u0111\u01b0\u1ee3c t\u1ea1o ra?<\/span><\/span><\/p>\n

M\u1ed9t case study v\u1ec1 nhu c\u1ea7u hi\u1ec7n c\u00f3 – Trong m\u1ed9t cu\u1ed9c ph\u1ecfng v\u1ea5n, Alexander Mamasidikov, CMO c\u1ee7a Isina, \u0111\u00e3 th\u00eam v\u00e0o nh\u1eefng g\u00ec Jobs n\u00f3i, n\u00f3i v\u1ec1 nhu c\u1ea7u hi\u1ec7n t\u1ea1i m\u00e0 ngay c\u1ea3 m\u1ed9t s\u1ea3n ph\u1ea9m ho\u00e0n to\u00e0n m\u1edbi, ch\u01b0a t\u1eebng c\u00f3 tr\u01b0\u1edbc \u0111\u00e2y ph\u1ea3i gi\u1ea3i quy\u1ebft. Isina l\u00e0 m\u1ed9t n\u1ec1n t\u1ea3ng tr\u1ef1c tuy\u1ebfn n\u01a1i c\u00e1c nh\u1ea1c s\u0129 tr\u1ebb \u0111\u01b0\u1ee3c c\u1ed1 v\u1ea5n b\u1edfi nh\u1eefng ng\u01b0\u1eddi th\u1eafng gi\u1ea3i Grammy,n\u1ec1n t\u1ea3ng n\u00e0y ho\u1ea1t \u0111\u1ed9ng th\u00e0nh c\u00f4ng b\u1edfi n\u00f3 gi\u1ea3i quy\u1ebft m\u1ed9t kh\u00f3 kh\u0103n \u0111\u00e3 t\u1ed3n t\u1ea1i t\u1eeb l\u00e2u.<\/span><\/span><\/p>\n

Nh\u01b0 Mamasidikov \u0111\u00e3 ch\u1ec9 ra, \u201cNgay Tr\u01b0\u1edbc khi ch\u00fang t\u00f4i ra m\u1eaft, kh\u00f4ng ai th\u1ef1c s\u1ef1 l\u00e0m nh\u1eefng g\u00ec ch\u00fang t\u00f4i \u0111ang c\u1ed1 g\u1eafng l\u00e0m v\u1edbi c\u00e1c nh\u1ea1c s\u0129 v\u00e0 c\u1ed1 v\u1ea5n, nh\u01b0ng t\u1eeb khi ph\u1ecfng v\u1ea5n c\u00e1c nh\u1ea1c s\u0129 tr\u1ebb, ch\u00fang t\u00f4i nhanh ch\u00f3ng ph\u00e1t hi\u1ec7n ra r\u1eb1ng \u00fd t\u01b0\u1edfng kinh doanh c\u1ee7a ch\u00fang t\u00f4i l\u00e0 c\u00f3 tri\u1ec3n v\u1ecdng: C\u00e1c nh\u1ea1c s\u0129 tr\u1ebb mu\u1ed1n c\u00f3 \u0111\u01b0\u1ee3c b\u01b0\u1edbc ngo\u1eb7t l\u1edbn c\u1ee7a h\u1ecd, ch\u00fang t\u00f4i gi\u00fap h\u1ecd b\u1eb1ng c\u00e1ch t\u1ea1o ra m\u1ed9t cu\u1ed9c t\u00ecm ki\u1ebfm t\u00e0i n\u0103ng \u00e2m nh\u1ea1c tr\u00ean to\u00e0n th\u1ebf gi\u1edbi, v\u00e0 \u0111i\u1ec1u \u0111\u00f3 m\u1edf ra c\u01a1 h\u1ed9i cho c\u00e1c ngh\u1ec7 s\u0129 \u1edf m\u1ecdi n\u01a1i tr\u00ean th\u1ebf gi\u1edbi. \u0110\u00f3 l\u00e0 mong mu\u1ed1n m\u00e0 ch\u00fang t\u00f4i \u0111\u00e1p \u1ee9ng.<\/em> “<\/span><\/span><\/p>\n

Gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh n\u00f3i th\u00eam: “Ngay c\u1ea3 khi \u0111\u00f3 l\u00e0 c\u00e1ch m\u00e0 th\u1ecb tr\u01b0\u1eddng c\u1ee7a ch\u00fang t\u00f4i kh\u00f4ng th\u1ec3 t\u01b0\u1edfng t\u01b0\u1ee3ng \u0111\u01b0\u1ee3c tr\u01b0\u1edbc khi ch\u00fang t\u00f4i tr\u00ecnh b\u00e0y v\u1edbi h\u1ecd, \u0111i\u1ec3m xu\u1ea5t ph\u00e1t l\u00e0 kh\u00f3 kh\u0103n v\u00e0 mong \u01b0\u1edbc trong th\u1ecb tr\u01b0\u1eddng c\u1ee7a ch\u00fang t\u00f4i. N\u1ebfu kh\u00f4ng c\u00f3 \u0111i\u1ec1u \u0111\u00f3, ch\u00fang t\u00f4i s\u1ebd kh\u00f4ng c\u00f3 doanh nghi\u1ec7p.<\/em>\u201d<\/span><\/span><\/p>\n

2. M\u1ecdi ng\u01b0\u1eddi kh\u00f4ng s\u1eb5n s\u00e0ng tr\u1ea3 s\u1ed1 ti\u1ec1n m\u00e0 b\u1ea1n c\u1ea7n<\/strong><\/span><\/span><\/p>\n

Kinh doanh t\u1ed1t l\u00e0 m\u1ed9t ph\u00e9p to\u00e1n \u0111\u01a1n gi\u1ea3n: Ti\u1ec1n s\u1ebd \u0111\u1ebfn nhi\u1ec1u h\u01a1n l\u00e0 ch\u1ea3y ra ngo\u00e0i v\u00e0 n\u1ebfu \u0111i\u1ec1u \u0111\u00f3 x\u1ea3y ra, d\u00f2ng ch\u1ea3y ti\u00eau c\u1ef1c \u0111\u00f3 ch\u1ec9 n\u00ean k\u00e9o d\u00e0i trong m\u1ed9t kho\u1ea3ng th\u1eddi gian ng\u1eafn \u0111\u1ec3 mang l\u1ea1i l\u1ee3i \u00edch l\u00e2u d\u00e0i cho c\u00f4ng ty.<\/strong> T\u1ea5t nhi\u00ean, ph\u00e9p to\u00e1n \u0111\u01a1n gi\u1ea3n kh\u00f4ng c\u00f3 ngh\u0129a l\u00e0 kinh doanh d\u1ec5 d\u00e0ng. R\u1ea5t nhi\u1ec1u doanh nh\u00e2n \u0111ang v\u1eadt l\u1ed9n \u0111\u1ec3 t\u00e0i tr\u1ee3 cho c\u00e1c doanh nghi\u1ec7p nh\u1ecf c\u1ee7a h\u1ecd, v\u1edbi 21% \u0111\u00e3 \u0111ang vay t\u1eeb th\u1ebb t\u00edn d\u1ee5ng v\u00e0 11% d\u1ef1 \u0111\u1ecbnh l\u00e0m \u0111i\u1ec1u \u0111\u00f3 trong n\u0103m t\u1edbi, theo b\u00e1o c\u00e1o c\u1ee7a Hiscox 2015 c\u1ee7a b\u00e1o c\u00e1o Doanh nh\u00e2n.<\/span><\/span><\/p>\n

Doanh nghi\u1ec7p c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 kh\u00f4ng ph\u1ea3i l\u00fac n\u00e0o c\u0169ng khi\u1ebfn b\u1ea1n ki\u1ebfm \u0111\u01b0\u1ee3c nhi\u1ec1u ti\u1ec1n; bi\u1ebfn \u0111\u1ed9ng v\u1ec1 doanh thu v\u00e0 chi ph\u00ed l\u00e0 \u0111i\u1ec1u \u0111\u01b0\u01a1ng nhi\u00ean. Nh\u01b0ng n\u1ebfu b\u00e0i to\u00e1n kinh t\u1ebf n\u00e0y kh\u00f4ng h\u1ee3p l\u00fd- n\u1ebfu chi ph\u00ed \u0111\u1ea7u t\u01b0 li\u00ean t\u1ee5c \u0111\u1eaft h\u01a1n nh\u1eefng g\u00ec th\u1ecb tr\u01b0\u1eddng c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 chi tr\u1ea3 – r\u1eafc r\u1ed1i c\u1ee7a b\u1ea1n s\u1ebd kh\u00f4ng bao gi\u1edd ng\u01b0ng. V\u00ec v\u1eady, h\u00e3y gi\u1ea3m chi ph\u00ed s\u1ea3n ph\u1ea9m ho\u1eb7c t\u00ecm m\u1ed9t th\u1ecb tr\u01b0\u1eddng \u0111\u1ee7 ti\u1ec1m n\u0103ng \u0111\u1ec3 mua s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n v\u1edbi gi\u00e1 c\u0169.<\/span><\/span><\/p>\n

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3. Kh\u00f4ng t\u00ecm \u0111\u01b0\u1ee3c nh\u00e0 \u0111\u1ea7u t\u01b0 ti\u1ec1m n\u0103ng.<\/strong><\/span><\/span><\/p>\n

M\u1ecdi doanh nghi\u1ec7p \u0111\u1ec1u c\u1ea7n ti\u1ec1n m\u1eb7t. Kh\u00f4ng c\u00f3 ti\u1ec1n \u0111\u1ec3 v\u1eadn h\u00e0nh, m\u1ed9t doanh nghi\u1ec7p gi\u1ed1ng nh\u01b0 m\u1ed9t chi\u1ebfc xe kh\u00f4ng c\u00f3 x\u0103ng; n\u00f3 v\u1eabn c\u00f3 th\u1ec3 t\u1ed3n t\u1ea1i, nh\u01b0ng n\u00f3 kh\u00f4ng \u0111i \u0111\u00e2u c\u1ea3. \u0110\u00e1ng bu\u1ed3n thay, 29 ph\u1ea7n tr\u0103m c\u1ee7a c\u00e1c doanh nghi\u1ec7p nh\u1ecf th\u1ea5t b\u1ea1i v\u00ec h\u1ecd h\u1ebft ti\u1ec1n, theo nghi\u00ean c\u1ee9u \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n b\u1edfi CBInsights. V\u00ec l\u00fd do \u0111\u00f3, gi\u1ea3i th\u00edch \u00fd t\u01b0\u1edfng kinh doanh c\u1ee7a b\u1ea1n cho c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 ti\u1ec1m n\u0103ng tr\u01b0\u1edbc khi ra m\u1eaft c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t c\u00e1ch tuy\u1ec7t v\u1eddi \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh \u00fd t\u01b0\u1edfng c\u1ee7a b\u1ea1n th\u1ef1c s\u1ef1 t\u1ed1t nh\u01b0 th\u1ebf n\u00e0o. R\u1ed1t cu\u1ed9c, n\u1ebfu doanh nghi\u1ec7p c\u1ee7a b\u1ea1n kh\u00f4ng thuy\u1ebft ph\u1ee5c \u0111\u01b0\u1ee3c c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 cung c\u1ea5p ti\u1ec1n s\u1ed1 c\u1ea7n thi\u1ebft, th\u00ec c\u00f3 l\u1ebd n\u00f3 kh\u00f4ng c\u00f3 c\u01a1 h\u1ed9i chi\u1ebfn \u0111\u1ea5u.<\/span><\/span><\/p>\n

Celine Lu, ng\u01b0\u1eddi s\u00e1ng l\u1eadp BitDeer – m\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh v\u1eadn d\u1ee5ng m\u00e1y t\u00ednh cho ph\u00e9p ng\u01b0\u1eddi d\u00f9ng khai th\u00e1c ti\u1ec1n \u0111i\u1ec7n t\u1eed b\u1eb1ng c\u00e1ch h\u1ee3p t\u00e1c v\u1edbi c\u00e1c nh\u00f3m khai th\u00e1c h\u00e0ng \u0111\u1ea7u th\u1ebf gi\u1edbi, nh\u01b0 BTC.com v\u00e0 Antpool – \u0111\u00e3 gi\u1ea3i th\u00edch v\u1ea5n \u0111\u1ec1 n\u00e0y theo c\u00e1ch n\u00e0y: \u201cKhi ch\u00fang t\u00f4i th\u1eed nghi\u1ec7m \u00fd t\u01b0\u1edfng c\u1ee7a BitDeer nh\u01b0 m\u1ed9t doanh nghi\u1ec7p, “c\u00f4 n\u00f3i trong m\u1ed9t cu\u1ed9c ph\u1ecfng v\u1ea5n,<\/em>” M\u1ed9t trong nh\u1eefng \u0111i\u1ec1u \u0111\u1ea7u ti\u00ean ch\u00fang t\u00f4i l\u00e0m l\u00e0 vi\u1ebft ra m\u1ed9t k\u1ebf ho\u1ea1ch kinh doanh chi ti\u1ebft v\u00e0 \u0111\u01b0a n\u00f3 cho c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 \u0111\u1ec3 xem h\u1ecd ph\u1ea3n \u1ee9ng nh\u01b0 th\u1ebf n\u00e0o. “<\/span><\/span><\/p>\n

Lu cho bi\u1ebft th\u00eam: “Ch\u00fang t\u00f4i bi\u1ebft r\u1eb1ng n\u1ebfu ch\u00fang t\u00f4i kh\u00f4ng th\u1ec3 thuy\u1ebft ph\u1ee5c c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0, th\u00ec \u00fd t\u01b0\u1edfng kinh doanh c\u1ee7a ch\u00fang t\u00f4i kh\u00f4ng \u0111\u01b0\u1ee3c t\u1ed1t l\u1eafm, ho\u1eb7c n\u1ebfu t\u1ed1t th\u00ec c\u00e1ch ch\u00fang t\u00f4i tr\u00ecnh b\u00e0y c\u00f3 v\u1ea5n \u0111\u1ec1, v\u00e0 \u0111\u00f3 l\u00e0 l\u00fac quay tr\u1edf l\u1ea1i b\u1ea3n v\u1ebd”.<\/span><\/span><\/p>\n

4. Nhu c\u1ea7u v\u1ec1 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n ph\u1ee5 thu\u1ed9c v\u00e0o m\u1ed1t hi\u1ec7n t\u1ea1i.<\/strong><\/span><\/span><\/p>\n

B\u1ea1n c\u00f3 nh\u1edb fidget spinners? M\u00f3n \u0111\u1ed3 ch\u01a1i con quay nh\u1ecf kh\u00f4ng \u0111\u01b0\u1ee3c c\u1ea5p b\u1eb1ng s\u00e1ng ch\u1ebf m\u00e0 l\u00e0m th\u1ebf h\u1ec7 tr\u1ebb ph\u00e1t \u0111i\u00ean l\u00ean trong m\u1ed9t th\u1eddi gian? M\u00f3n \u0111\u1ed3 ch\u01a1i \u0111\u00f3 c\u00f3 m\u1ee9c \u0111\u1ed9 t\u00ecm ki\u1ebfm theo th\u1eddi gian tr\u00f4ng nh\u01b0 th\u1ebf n\u00e0y trong Google:<\/span><\/span><\/p>\n

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T\u1eeb ng\u00e0y 30\/4 \u0111\u1ebfn 7\/5 c\u1ee7a 2017, s\u1ef1 quan t\u00e2m \u0111\u1ebfn nh\u1eefng ng\u01b0\u1eddi ph\u00e1t cu\u1ed3ng fidget l\u00ean \u0111\u1ebfn \u0111\u1ec9nh \u0111i\u1ec3m. Sau \u0111\u00f3, v\u1edbi t\u1ed1c \u0111\u1ed9 nhanh kh\u00f4ng k\u00e9m, n\u00f3 r\u01a1i v\u00e0o qu\u00ean l\u00e3ng. C\u00f4ng ty Toys ‘R’ Us \u0111\u00e1nh c\u01b0\u1ee3c v\u00e0o chuy\u1ec7n m\u00f3n \u0111\u1ed3 ch\u01a1i n\u00e0y kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed1t nh\u1ea5t th\u1eddi, b\u1edfi h\u1ecd m\u1edbi ch\u1ec9 b\u00e1n m\u00f3n \u0111\u1ed3 ch\u01a1i n\u00e0y t\u1eeb tu\u1ea7n \u0111\u1ea7u ti\u00ean ho\u1eb7c tu\u1ea7n hai c\u1ee7a th\u00e1ng N\u0103m. Richard Barry, ph\u00f3 gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh c\u1ee7a c\u00f4ng ty, n\u00f3i v\u1edbi Chicago Tribune:\u201cCh\u00fang t\u00f4i ngh\u0129 r\u1eb1ng m\u00f3n \u0111\u1ed3 ch\u01a1i n\u00e0y c\u00f3 th\u1ec3 t\u1ed3n t\u1ea1i \u0111\u01b0\u1ee3c trong th\u1ecb tr\u01b0\u1eddng. V\u00f2ng \u0111\u1eddi cho b\u1ea5t k\u1ef3 m\u1ed9t s\u1ea3n ph\u1ea9m n\u00e0o c\u0169ng c\u00f3 th\u1ec3 d\u00e0i ho\u1eb7c ng\u1eafn, v\u00e0 ch\u1ec9 c\u00f3 th\u1eddi gian m\u1edbi c\u00f3 th\u1ec3 cho ch\u00fang ta c\u00e2u tr\u1ea3 l\u1eddi, nh\u01b0ng c\u00e1c s\u1ea3n ph\u1ea9m kh\u00e1c s\u1ebd xu\u1ea5t hi\u1ec7n v\u00e0 ch\u00fang t\u00f4i ngh\u0129 r\u1eb1ng n\u00f3 s\u1ebd k\u00e9o d\u00e0i \u00edt nh\u1ea5t trong n\u0103m.<\/span><\/span><\/p>\n

V\u00e0\u2026 R\u00f5 r\u00e0ng, Toys ‘R’ Us \u0111\u00e3 sai; m\u1ed1t ch\u01a1i fidget spinner ch\u1ec9 k\u00e9o d\u00e0i h\u01a1n m\u1ed9t th\u00e1ng.<\/span><\/span><\/p>\n

May m\u1eafn cho chu\u1ed7i \u0111\u1ed3 ch\u01a1i, m\u1ed9t sai l\u1ea7m nh\u01b0 v\u1eady s\u1ebd kh\u00f4ng ph\u00e1 h\u1ee7y vi\u1ec7c kinh doanh c\u1ee7a c\u00f4ng ty. Nh\u01b0ng n\u1ebfu m\u1ed9t startup \u0111\u00e3 ra m\u1eaft v\u1edbi fidget spinners l\u00e0 s\u1ea3n ph\u1ea9m ch\u00ednh (nhi\u1ec1u startup \u0111\u00e3 l\u00e0m v\u1eady), th\u00ec n\u00f3 s\u1ebd kh\u00f4ng t\u1ed3n t\u1ea1i \u0111\u01b0\u1ee3c l\u00e2u. V\u1ea5n \u0111\u1ec1 l\u00e0, n\u1ebfu m\u1ed9t c\u00e1i g\u00ec \u0111\u00f3 l\u00e0 m\u1ed1t nh\u1ea5t th\u1eddi, \u0111\u1eebng x\u00e2y d\u1ef1ng m\u1ed9t doanh nghi\u1ec7p l\u00e2u d\u00e0i xung quanh n\u00f3. Thay v\u00e0o \u0111\u00f3, x\u00e2y d\u1ef1ng m\u1ed9t doanh nghi\u1ec7p xung quanh c\u00e1c xu h\u01b0\u1edbng b\u1ec1n v\u1eefng c\u00f3 th\u1ec3 h\u1ed7 tr\u1ee3 doanh nghi\u1ec7p c\u1ee7a b\u1ea1n t\u1ed1t trong t\u01b0\u01a1ng lai.<\/span><\/span><\/p>\n

5. C\u00e1c doanh nghi\u1ec7p kh\u00e1c \u0111\u00e3 th\u1eed v\u00e0 th\u1ea5t b\u1ea1i.<\/strong><\/span><\/span><\/p>\n

\u1ede h\u1ea7u h\u1ebft c\u00e1c th\u00e0nh ph\u1ed1 tr\u00ean kh\u1eafp Hoa K\u1ef3, c\u00f3 m\u1ed9t c\u1eeda h\u00e0ng n\u01a1i m\u1ecdi doanh nghi\u1ec7p m\u1edf trong t\u00f2a nh\u00e0 \u0111\u00f3 d\u01b0\u1eddng nh\u01b0 b\u1ecb ph\u00e1 s\u1ea3n ho\u1eb7c th\u1ea5t b\u1ea1i v\u00ec m\u1ed9t s\u1ed1 l\u00fd do kh\u00e1c. Nhi\u1ec1u ng\u01b0\u1eddi d\u00e2n \u0111\u1ecba ph\u01b0\u01a1ng ngh\u0129 r\u1eb1ng nh\u1eefng t\u00f2a nh\u00e0 n\u00e0y b\u1ecb nguy\u1ec1n r\u1ee7a, v\u00e0 c\u00e1c doanh nghi\u1ec7p ti\u1ebfp theo th\u01b0\u1eddng ng\u1ea7n ng\u1ea1i ki\u1ec3m tra v\u1eadn may c\u1ee7a h\u1ecd t\u1ea1i nh\u1eefng \u0111\u1ecba \u0111i\u1ec3m \u0111\u00f3 v\u00ec s\u1ee3 l\u00e0m phi\u1ec1n nh\u1eefng con ma gh\u00e9t kinh doanh.<\/span><\/span><\/p>\n

G\u1ea1t nh\u1eefng s\u1ef1 vui \u0111\u00f9a \u0111\u00f3 qua m\u1ed9t b\u00ean, c\u00f3 m\u1ed9t l\u00fd do m\u00e0 c\u00e1c ch\u1ee7 doanh nghi\u1ec7p th\u00f4ng minh ng\u1ea7n ng\u1ea1i x\u00e2y d\u1ef1ng \u0111\u1ebf ch\u1ebf c\u1ee7a h\u1ecd, n\u01a1i r\u1ea5t nhi\u1ec1u ng\u01b0\u1eddi kh\u00e1c \u0111\u00e3 th\u1ea5t b\u1ea1i. L\u00fd do c\u00f3 l\u1ebd kh\u00f4ng ph\u1ea3i l\u00e0 ma, m\u00e0 thay v\u00e0o \u0111\u00f3 l\u00e0 v\u1ecb tr\u00ed x\u1ea5u ho\u1eb7c th\u1ecb tr\u01b0\u1eddng k\u1ef3 v\u1ecdng cho c\u00e1c doanh nghi\u1ec7p m\u1edf trong t\u00f2a nh\u00e0 \u0111\u00f3 (V\u00ed d\u1ee5: gi\u00e1 r\u1ebb, r\u00e1c r\u01b0\u1edfi, ngh\u00e8o n\u00e0n, v.v.). \u0110i\u1ec1u n\u00e0y \u0111\u00fang khi n\u00f3i \u0111\u1ebfn c\u00e1c doanh nghi\u1ec7p tr\u1ef1c tuy\u1ebfn v\u00e0 c\u00e1c c\u00f4ng ty ph\u1ea7n m\u1ec1m.<\/span><\/span><\/p>\n

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N\u1ebfu b\u1ea1n mu\u1ed1n t\u1ea1o ra m\u1ed9t s\u1ea3n ph\u1ea9m m\u00e0 m\u1ed9t c\u00f4ng ty kh\u00e1c \u0111\u00e3 th\u1eed v\u00e0 th\u1ea5t b\u1ea1i trong vi\u1ec7c t\u1ea1o ra, h\u00e3y t\u1ef1 h\u1ecfi, t\u1ea1i sao b\u1ea1n s\u1ebd l\u00e0 ng\u01b0\u1eddi th\u00e0nh c\u00f4ng? \u0110i\u1ec1u g\u00ec l\u00e0m cho b\u1ea1n kh\u00e1c bi\u1ec7t? Nh\u1eefng c\u00f4ng ty kh\u00e1c \u0111\u00e3 l\u00e0m g\u00ec sai trong qu\u00e1 kh\u1ee9 v\u00e0 l\u00e0m th\u1ebf n\u00e0o b\u1ea1n s\u1ebd kh\u00f4ng m\u1eafc ph\u1ea3i nh\u1eefng sai l\u1ea7m t\u01b0\u01a1ng t\u1ef1?<\/span><\/span><\/p>\n

C\u00e1c doanh nghi\u1ec7p kh\u00e1c c\u1ed1 g\u1eafng v\u00e0 th\u1ea5t b\u1ea1i trong vi\u1ec7c ra m\u1eaft s\u1ea3n ph\u1ea9m tr\u01b0\u1edbc \u0111\u00f3 kh\u00f4ng c\u00f3 ngh\u0129a l\u00e0 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 \u0111\u00f3 s\u1ebd th\u1ea5t b\u1ea1i m\u1ed9t l\u1ea7n n\u1eefa, nh\u01b0ng \u0111\u00f3 l\u00e0 m\u1ed9t c\u1ea3nh b\u00e1o – h\u00e3y c\u1ea9n th\u1eadn, nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng c\u1ee7a b\u1ea1n v\u00e0 t\u00ecm m\u1ed9t \u0111\u1ec1 xu\u1ea5t b\u00e1n h\u00e0ng \u0111\u1ed9c \u0111\u00e1o ra m\u1eaft m\u00e0 s\u1ea3n ph\u1ea9m th\u1ea5t b\u1ea1i kh\u00e1c \u0111\u00e3 kh\u00f4ng c\u00f3.<\/span><\/span><\/p>\n

Cho d\u00f9 ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 th\u1ec3 t\u01b0\u1edfng t\u01b0\u1ee3ng \u0111\u01b0\u1ee3c s\u1ea3n ph\u1ea9m hay kh\u00f4ng, doanh nghi\u1ec7p n\u00ean gi\u1ea3i quy\u1ebft kh\u00f3 kh\u0103n \u0111\u00e3 t\u1ed3n t\u1ea1i ho\u1eb7c \u0111\u00e1p \u1ee9ng mong mu\u1ed1n s\u1eb5n c\u00f3. K\u1ec3 c\u1ea3 khi h\u1ecd kh\u00f4ng th\u1ec3 t\u01b0\u1edfng t\u01b0\u1ee3ng ra m\u1ed9t chi\u1ebfc \u00f4 t\u00f4 tr\u01b0\u1edbc khi nh\u00ecn th\u1ea5y n\u00f3, ch\u1eafc ch\u1eafn h\u1ecd mu\u1ed1n di chuy\u1ec3n nhanh h\u01a1n l\u00e0 b\u1eb1ng ng\u1ef1a v\u00e0 xe ng\u1ef1a. \u0110\u00f3 l\u00e0 m\u1ed9t b\u00e0i h\u1ecdc \u0111\u00e1ng suy ngh\u0129.<\/span><\/span><\/p>\n

Ngu\u1ed3n: www.entrepreneur.com<\/span><\/strong><\/p>\n

C\u00e1c kh\u00f3a h\u1ecdc c\u00f9ng ch\u1ee7 \u0111\u1ec1<\/span><\/strong><\/em><\/p>\n

M\u1eddi b\u1ea1n tham kh\u1ea3o:<\/p>\n

CEO + CT QU\u1ed0C T\u1ebe CHO CH\u1ee6 DOANH NGHI\u1ec6P, GI\u00c1M \u0110\u1ed0C \u0110I\u1ec0U H\u00c0NH<\/a><\/strong><\/span>
\nKh\u00f3a h\u1ecdc trang b\u1ecb ki\u1ebfn th\u1ee9c qu\u1ea3n tr\u1ecb doanh nghi\u1ec7p to\u00e0n di\u1ec7n, c\u1eadp nh\u1eadt c\u00e1c ki\u1ebfn th\u1ee9c qu\u1ea3n tr\u1ecb doanh nghi\u1ec7p qu\u1ed1c t\u1ebf, ph\u00e1t tri\u1ec3n, n\u00e2ng t\u1ea7m t\u01b0 duy chi\u1ebfn l\u01b0\u1ee3c, t\u01b0 qu\u1ea3n tr\u1ecb v\u00e0 h\u1ecdc vi\u00ean ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng c\u00e1c ki\u1ebfn th\u1ee9c c\u1ee7a kh\u00f3a h\u1ecdc v\u00e0o th\u1ef1c t\u1ebf doanh nghi\u1ec7p. <\/span>
\nCEO D\u00c0NH CHO CH\u1ee6 DOANH NGHI\u1ec6P, GI\u00c1M \u0110\u1ed0C \u0110I\u1ec0U H\u00c0NH<\/a><\/strong><\/span>
\nKh\u00f3a h\u1ecdc trang b\u1ecb ki\u1ebfn th\u1ee9c qu\u1ea3n tr\u1ecb doanh nghi\u1ec7p to\u00e0n di\u1ec7n, ph\u00e1t tri\u1ec3n, n\u00e2ng t\u1ea7m t\u01b0 duy chi\u1ebfn l\u01b0\u1ee3c, t\u01b0 duy qu\u1ea3n tr\u1ecb v\u00e0 h\u1ecdc vi\u00ean ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng c\u00e1c ki\u1ebfn th\u1ee9c c\u1ee7a kh\u00e1o h\u1ecdc v\u00e0o th\u1ef1c t\u1ebf doanh nghi\u1ec7p.<\/p>\n","protected":false},"excerpt":{"rendered":"

V\u1edbi tinh th\u1ea7n doanh nh\u00e2n c\u1ee7a b\u1ea1n, b\u1ea1n c\u00f3 th\u1ec3 c\u00f3 nhi\u1ec1u \u00fd t\u01b0\u1edfng kinh doanh h\u01a1n th\u1eddi gian \u0111\u1ec3 th\u1ef1c hi\u1ec7n. M\u1ecdi s\u1ef1 kh\u00f3 kh\u0103n c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng…<\/p>\n","protected":false},"author":1,"featured_media":2004,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[27],"tags":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/bizuni.vn\/kien-thuc-quan-tri\/wp-content\/uploads\/2019\/02\/image_2019_02_18T08_18_59_479Z.png?fit=900%2C677&ssl=1","_links":{"self":[{"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/posts\/3194"}],"collection":[{"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/comments?post=3194"}],"version-history":[{"count":0,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/posts\/3194\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/media\/2004"}],"wp:attachment":[{"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/media?parent=3194"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/categories?post=3194"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/tags?post=3194"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}