{"id":3303,"date":"2019-10-08T16:25:24","date_gmt":"2019-10-08T09:25:24","guid":{"rendered":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/?p=3303"},"modified":"2022-10-15T22:47:54","modified_gmt":"2022-10-15T15:47:54","slug":"y-tuong-kinh-doanh-cua-ban-la-tot-te-hay-xau","status":"publish","type":"post","link":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/y-tuong-kinh-doanh-cua-ban-la-tot-te-hay-xau\/","title":{"rendered":"\u00dd t\u01b0\u1edfng kinh doanh c\u1ee7a b\u1ea1n l\u00e0 t\u1ed1t, t\u1ec7 hay x\u1ea5u?"},"content":{"rendered":"

N\u1ebfu b\u1ea1n kh\u00f4ng th\u1ef1c hi\u1ec7n nghi\u00ean c\u1ee9u c\u01a1 b\u1ea3n, b\u1ea1n c\u00f3 th\u1ec3 k\u1ebft th\u00fac v\u1edbi m\u1ed9t \u00fd t\u01b0\u1edfng sao ch\u00e9p m\u00f9 qu\u00e1ng m\u00e0 kh\u00f4ng ai s\u1ebd mua.<\/span><\/strong><\/p>\n

Kh\u00f4ng ph\u1ea3i t\u1ea5t c\u1ea3 c\u00e1c \u00fd t\u01b0\u1edfng \u0111\u1ec1u c\u00f3 c\u01a1 h\u1ed9i nh\u01b0 nhau. T\u0103ng tr\u01b0\u1edfng l\u00e0 \u0111\u1ee7 kh\u00f3 \u0111\u1ed1i v\u1edbi m\u1ed9t \u00fd t\u01b0\u1edfng t\u1ed1t, v\u00ec v\u1eady, \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 kh\u00f4ng b\u1eaft \u0111\u1ea7u cu\u1ed9c h\u00e0nh tr\u00ecnh c\u1ee7a b\u1ea1n v\u1edbi m\u1ed9t \u00fd t\u01b0\u1edfng t\u1ec7 – hu\u1ed1ng chi l\u00e0 x\u1ea5u x\u00ed. N\u1ebfu n\u00f3 kh\u00f4ng \u0111\u1ee7 t\u1ed1t, th\u00ec h\u00e3y b\u1eaft \u0111\u1ea7u t\u00ecm ki\u1ebfm c\u00e1i kh\u00e1c!<\/span><\/p>\n

Nh\u01b0ng \u0111i\u1ec1u g\u00ec l\u00e0m n\u00ean m\u1ed9t \u00fd t\u01b0\u1edfng t\u1ed1t? M\u1ed9t \u00fd t\u01b0\u1edfng hay kh\u00f4ng c\u1ea7n ph\u1ea3i l\u00e0 duy nh\u1ea5t. Tr\u00ean th\u1ef1c t\u1ebf, m\u1ed9t \u00fd t\u01b0\u1edfng ho\u00e0n to\u00e0n m\u1edbi c\u00f3 th\u1ec3 x\u1ea5u, n\u1ebfu b\u1ea1n kh\u00f4ng c\u00f3 th\u1eddi gian ho\u1eb7c ti\u1ec1n b\u1ea1c \u0111\u1ec3 ph\u00e1t tri\u1ec3n n\u00f3 cho th\u1ecb tr\u01b0\u1eddng. Kh\u00f4ng th\u1ec3 t\u1ea1o ra s\u1ea3n ph\u1ea9m, cung c\u1ea5p d\u1ecbch v\u1ee5 ho\u1eb7c t\u1ea1o th\u1ecb tr\u01b0\u1eddng v\u00e0 gi\u00e1o d\u1ee5c m\u1ecdi ng\u01b0\u1eddi v\u1ec1 m\u1ed9t \u00fd t\u01b0\u1edfng m\u1edbi kh\u00f4ng ph\u1ea3i l\u00e0 nhi\u1ec7m v\u1ee5 d\u1ec5 d\u00e0ng v\u00e0 c\u00f3 th\u1ec3 nhanh ch\u00f3ng bi\u1ebfn nh\u1eefng \u00fd t\u01b0\u1edfng t\u1ed1t th\u00e0nh nh\u1eefng \u00fd t\u01b0\u1edfng x\u1ea5u x\u00ed.<\/span><\/p>\n

V\u1edbi hi\u1ec3u bi\u1ebft \u0111\u00f3, \u0111\u00e2y l\u00e0 n\u0103m c\u00e2u h\u1ecfi \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh \u00fd t\u01b0\u1edfng c\u1ee7a b\u1ea1n tuy\u1ec7t v\u1eddi nh\u01b0 th\u1ebf n\u00e0o:<\/span><\/p>\n

\"\"<\/p>\n

1 \/ \u0110\u00f3 c\u00f3 ph\u1ea3i l\u00e0 \u0111i\u1ec1u kh\u00e1ch h\u00e0ng mu\u1ed1n v\u00e0 \u0111\u00e1nh gi\u00e1 cao?<\/span><\/strong><\/p>\n

R\u1ea5t \u00edt ng\u01b0\u1eddi trong ch\u00fang ta y\u00eau c\u1ea7u b\u1ea5t k\u1ef3 s\u1ea3n ph\u1ea9m n\u00e0o m\u00e0 Apple t\u1ea1o ra, nh\u01b0ng Steve Jobs \u0111\u00e3 t\u00ecm ra nh\u1eefng g\u00ec kh\u00e1ch h\u00e0ng c\u1ee7a \u00f4ng mu\u1ed1n tr\u01b0\u1edbc khi h\u1ecd bi\u1ebft l\u00e0 h\u1ecd mu\u1ed1n n\u00f3. L\u00e0m th\u1ebf n\u00e0o ch\u00fang ta c\u00f3 th\u1ec3 l\u00e0m \u0111i\u1ec1u \u0111\u00f3? \u0110\u1ea7u ti\u00ean, nh\u1eadn ra r\u1eb1ng \u0111\u00f3 l\u00e0 khoa h\u1ecdc (ph\u00e2n t\u00edch d\u1eef li\u1ec7u v\u1ec1 m\u1ee5c ti\u00eau th\u1ecb tr\u01b0\u1eddng c\u1ee7a b\u1ea1n) – v\u00e0 l\u00e0 ngh\u1ec7 thu\u1eadt (ch\u0103m ch\u1ec9 l\u1eafng nghe nh\u1eefng g\u00ec m\u1ecdi ng\u01b0\u1eddi th\u1ef1c s\u1ef1 mu\u1ed1n). Nhi\u1ec1u ng\u01b0\u1eddi n\u00f3i v\u1edbi Henry Ford r\u1eb1ng h\u1ecd mu\u1ed1n di chuy\u1ec3n nhanh h\u01a1n, v\u00e0 \u00f4ng \u0111\u00e3 t\u00ecm ra c\u00e1ch gi\u1ea3i quy\u1ebft nhu c\u1ea7u\/mong mu\u1ed1n c\u1ee7a h\u1ecd b\u1eb1ng m\u1ed9t s\u1ea3n ph\u1ea9m m\u00e0 h\u1ecd \u0111\u00e1nh gi\u00e1 cao h\u01a1n l\u00e0 m\u1ed9t con ng\u1ef1a.<\/span><\/p>\n

Tr\u01b0\u1edbc khi b\u1ea1n b\u1eaft \u0111\u1ea7u x\u00e2y d\u1ef1ng s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5, h\u00e3y b\u1eaft \u0111\u1ea7u v\u1edbi m\u1ed9t s\u1ed1 nghi\u00ean c\u1ee9u. X\u00e1c \u0111\u1ecbnh v\u00e0 \u0111\u1ecbnh v\u1ecb c\u00e1c \u00fd t\u01b0\u1edfng t\u01b0\u01a1ng t\u1ef1 nh\u01b0 c\u1ee7a b\u1ea1n m\u00e0 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh \u0111ang b\u00e1n. L\u01b0u \u00fd c\u00e1c chi\u1ebfn l\u01b0\u1ee3c v\u00e0 chi\u1ebfn thu\u1eadt c\u1ee7a h\u1ecd \u0111\u1ec3 ti\u1ebfp th\u1ecb, \u0111\u1ecbnh gi\u00e1 v\u00e0 b\u00e1n h\u00e0ng. T\u00ecm ra nh\u1eefng nh\u00f3m kh\u00e1ch h\u00e0ng n\u00e0o v\u1edbi t\u00e2m l\u00fd g\u00ec chung \u0111ang mua h\u00e0ng – v\u00e0 x\u00e1c \u0111\u1ecbnh nhu c\u1ea7u c\u1ee7a h\u1ecd. N\u00f3i chuy\u1ec7n v\u1edbi h\u1ecd. X\u00e1c \u0111\u1ecbnh b\u1ea1n c\u1ea7n nh\u1eefng g\u00ec \u0111\u1ec3 thu h\u00fat nh\u1eefng kh\u00e1ch h\u00e0ng \u0111\u1ebfn v\u1edbi \u00fd t\u01b0\u1edfng \u0111\u00f3. Kh\u00e1ch h\u00e0ng th\u1ef1c s\u1ef1 coi tr\u1ecdng \u0111i\u1ec1u g\u00ec m\u00e0 b\u1ea1n ph\u1ea3i x\u00e2y d\u1ef1ng th\u00e0nh \u00fd t\u01b0\u1edfng c\u1ee7a m\u00ecnh \u0111\u1ec3 gi\u00e0nh chi\u1ebfn th\u1eafng? Chi ph\u00ed th\u1ea5p, t\u1ed1c \u0111\u1ed9, an to\u00e0n, d\u1ec5 s\u1eed d\u1ee5ng, hay l\u00e0 uy t\u00edn? N\u1ebfu b\u1ea1n kh\u00f4ng th\u1ef1c hi\u1ec7n nghi\u00ean c\u1ee9u c\u01a1 b\u1ea3n v\u00e0 d\u00e0nh \u0111\u1ee7 th\u1eddi gian cho Google, b\u1ea1n s\u1ebd c\u00f3 trong tay m\u1ed9t \u00fd t\u01b0\u1edfng c\u00f3p nh\u1eb7t m\u00e0 kh\u00f4ng thu h\u00fat \u0111\u01b0\u1ee3c ai c\u1ea3 – \u0111i\u1ec1u \u0111\u00f3 t\u1ea1o ra m\u1ed9t \u00fd t\u01b0\u1edfng x\u1ea5u.<\/span><\/p>\n

2 \/ L\u1ee3i th\u1ebf c\u1ea1nh tranh c\u1ee7a b\u1ea1n l\u00e0 g\u00ec?<\/span><\/strong><\/p>\n

\u00dd t\u01b0\u1edfng c\u1ee7a b\u1ea1n s\u1ebd t\u1ed1t h\u01a1n, nhanh h\u01a1n hay r\u1ebb h\u01a1n c\u00e1c kh\u00e1i ni\u1ec7m t\u01b0\u01a1ng t\u1ef1 \u0111\u00e3 c\u00f3 tr\u00ean th\u1ecb tr\u01b0\u1eddng? N\u00f3 l\u00e0 m\u1ed9t s\u1ef1 c\u1ea3i ti\u1ebfn cho m\u1ed9t s\u1ea3n ph\u1ea9m kh\u00e1c, hay n\u00f3 l\u00e0 m\u1ed9t s\u1ef1 thay th\u1ebf ho\u00e0n to\u00e0n? N\u00f3i c\u00e1ch kh\u00e1c, l\u1ee3i th\u1ebf c\u1ea1nh tranh c\u1ee7a b\u1ea1n l\u00e0 g\u00ec? M\u1ed9t \u00fd t\u01b0\u1edfng c\u1ea7n nhi\u1ec1u h\u01a1n l\u00e0 m\u1ed9t b\u1ea3n sao c\u1ee7a c\u00e1c \u00fd t\u01b0\u1edfng kh\u00e1c. B\u1ea5t k\u1ec3 b\u1ea1n \u0111ang \u0111\u1ec1 xu\u1ea5t m\u1ed9t ph\u00e1t minh ho\u00e0n to\u00e0n m\u1edbi hay c\u1ea3i ti\u1ebfn cho m\u1ed9t s\u1ea3n ph\u1ea9m hi\u1ec7n c\u00f3, h\u00e3y t\u00ecm ra l\u1ee3i th\u1ebf c\u1ea1nh tranh c\u1ee7a b\u1ea1n v\u00e0 l\u00fd do t\u1ea1i sao kh\u00e1ch h\u00e0ng mu\u1ed1n mua h\u00e0ng c\u1ee7a b\u1ea1n.<\/span><\/p>\n

3 \/ \u00dd t\u01b0\u1edfng \u0111\u00f3 c\u00f3 th\u1ec3 nh\u00e2n r\u1ed9ng ra \u0111\u01b0\u1ee3c kh\u00f4ng, v\u00e0 b\u1ea1n c\u00f3 bao nhi\u00eau th\u1eddi gian?<\/span><\/strong><\/p>\n

Gi\u1ea3 s\u1eed kh\u00e1ch h\u00e0ng \u0111\u00e1nh gi\u00e1 cao nh\u1eefng g\u00ec b\u1ea1n mang l\u1ea1i , b\u1ea1n c\u1ea7n ph\u1ea3i kh\u00f4ng thu h\u00fat s\u1ef1 ch\u00fa \u00fd, m\u1edf r\u1ed9ng nhanh ch\u00f3ng v\u00e0 thi\u1ebft l\u1eadp b\u1ea3n th\u00e2n tr\u01b0\u1edbc khi c\u00e1c \u0111\u1ed1i th\u1ee7 ph\u00e1t hi\u1ec7n ra r\u1eb1ng b\u1ea1n l\u00e0 m\u1ed9t m\u1ed1i \u0111e d\u1ecda. “L\u1ee3i th\u1ebf c\u1ea1nh tranh “c\u00f3 th\u1ec3 nhanh ch\u00f3ng bi\u1ebfn m\u1ea5t khi c\u00e1c \u0111\u1ed1i th\u1ee7 l\u1edbn h\u01a1n, c\u00f3 ngu\u1ed3n l\u1ef1c t\u1ed1t h\u01a1n b\u1eaft ch\u01b0\u1edbc \u00fd t\u01b0\u1edfng c\u1ee7a b\u1ea1n. \u00dd t\u01b0\u1edfng t\u1ed1t c\u00f3 th\u1ec3 b\u1ecb bi\u1ebfn th\u00e0nh nh\u1eefng \u00fd t\u01b0\u1edfng t\u1ed3i n\u1ebfu ch\u00fang kh\u00f4ng \u0111\u01b0\u1ee3c ti\u1ebfp th\u1ecb \u0111\u00fang c\u00e1ch v\u00e0 khi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh h\u1ea1 gi\u00e1 \u0111\u1ec3 duy tr\u00ec th\u1ecb ph\u1ea7n, n\u00f3 c\u00f3 th\u1ec3 tr\u1edf n\u00ean x\u1ea5u x\u00ed m\u1ed9t c\u00e1ch nhanh ch\u00f3ng!<\/span><\/p>\n

D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 chi\u1ebfn l\u01b0\u1ee3c c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n “mua th\u1eddi gian” \u0111\u1ec3 b\u1ea3o v\u1ec7 \u00fd t\u01b0\u1edfng hay c\u1ee7a b\u1ea1n:<\/span><\/strong><\/p>\n

B\u1ea3o v\u1ec7 s\u1edf h\u1eefu tr\u00ed tu\u1ec7 (b\u1eb1ng s\u00e1ng ch\u1ebf v\u00e0 nh\u00e3n hi\u1ec7u)
\nB\u00ed quy\u1ebft ho\u1eb7c c\u00e1ch th\u1ec3 hi\u1ec7n
\nM\u1ed1i quan h\u1ec7 c\u00e1 nh\u00e2n v\u1edbi kh\u00e1ch h\u00e0ng
\nChia s\u1ebb doanh thu v\u00e0 s\u1ef1 g\u1eafn b\u00f3 c\u1ee7a kh\u00e1ch h\u00e0ng
\nC\u00f3 \u0111\u1ee7 ti\u1ec1m l\u1ef1c t\u00e0i ch\u00ednh ho\u1eb7c c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn v\u1edbi c\u00e1c ngu\u1ed3n t\u00e0i tr\u1ee3<\/span><\/p>\n

\"\"<\/p>\n

4 \/ Y\u1ebfu t\u1ed1 WIIFM<\/span><\/strong><\/p>\n

M\u1ecdi quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng \u0111\u1ec1u \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh d\u1ef1a tr\u00ean gi\u1ea3 \u0111\u1ecbnh r\u1eb1ng chi ti\u1ec1n (hi\u1ec7n t\u1ea1i) s\u1ebd gi\u00fap cu\u1ed9c s\u1ed1ng t\u1ed1t h\u01a1n (trong t\u01b0\u01a1ng lai). Ng\u01b0\u1eddi mua ngh\u0129 v\u1ec1 y\u1ebfu t\u1ed1 WIIFM: “T\u00f4i s\u1ebd \u0111\u01b0\u1ee3c l\u1ee3i g\u00ec?”, sau \u0111\u00f3 bi\u1ec7n minh cho vi\u1ec7c chi ti\u00eau d\u1ef1a tr\u00ean \u201cl\u1ee3i nhu\u1eadn\u201d h\u1ecd tin r\u1eb1ng s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c t\u1eeb kho\u1ea3n \u201c\u0111\u1ea7u t\u01b0\u201d \u0111\u00f3. L\u1ee3i nhu\u1eadn \u0111\u00f3 kh\u00f4ng c\u1ea7n ph\u1ea3i l\u00e0 ti\u1ec1n t\u1ec7 – c\u00f3 th\u1ec3 l\u00e0 h\u1ecd ti\u1ebft ki\u1ec7m \u0111\u01b0\u1ee3c th\u1eddi gian ho\u1eb7c t\u0103ng n\u0103ng su\u1ea5t l\u00e0m vi\u1ec7c. V\u00e0 \u0111\u00f4i khi WIIFM l\u00e0 \u00fd t\u01b0\u1edfng c\u1ee7a b\u1ea1n cho ph\u00e9p kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n cung c\u1ea5p s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 t\u1ed1t h\u01a1n cho kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd. Khi b\u1ea1n thi\u1ebft l\u1eadp nh\u1eefng g\u00ec quan tr\u1ecdng \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n (v\u00e0 kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd), b\u1ea1n s\u1ebd c\u00f3 th\u1ec3 t\u00ecm ra gi\u00e1 tr\u1ecb c\u1ee7a \u00fd t\u01b0\u1edfng c\u1ee7a b\u1ea1n \u0111\u1ed1i v\u1edbi h\u1ecd v\u00e0 gi\u00e1 c\u1ea3 ph\u00f9 h\u1ee3p.<\/span><\/p>\n

\"\"<\/p>\n

5 \/ B\u1ea1n c\u00f3 \u0111\u1ee7 kh\u1ea3 n\u0103ng \u0111\u1ec3 ph\u00e1t tri\u1ec3n n\u00f3 kh\u00f4ng?<\/span><\/strong><\/p>\n

H\u00e3y ngh\u0129 v\u1ec1 \u00fd t\u01b0\u1edfng c\u1ee7a b\u1ea1n gi\u1ed1ng nh\u01b0 m\u1ed9t b\u1ed9 b\u00fap b\u00ea Nga. Con b\u00fap b\u00ea b\u00e9 nh\u1ecf \u0111\u1ea7u ti\u00ean \u0111\u00f3 c\u00f3 ph\u1ea3i l\u00e0 th\u1ee9 m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 b\u00e1n? Theo th\u1eddi gian, b\u1ea1n s\u1ebd mong \u0111\u1ee3i th\u00eam nhi\u1ec1u t\u00ednh n\u0103ng v\u00e0 l\u1ee3i \u00edch, t\u1ee9c l\u00e0 t\u1ea1o ra nh\u1eefng con b\u00fap b\u00ea l\u1edbn h\u01a1n v\u00e0 c\u00f4ng phu h\u01a1n. Nh\u01b0ng ban \u0111\u1ea7u, nh\u1eefng \u0111i\u1ec1u quan quan tr\u1ecdng l\u00e0 thi\u1ebft k\u1ebf \u00fd t\u01b0\u1edfng v\u00e0 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng.<\/span><\/p>\n

N\u1ebfu b\u1ea1n kh\u00f4ng th\u1ec3 d\u1ed1c th\u1eddi gian c\u1ea7n thi\u1ebft \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c s\u1ea3n ph\u1ea9m\/th\u1ecb tr\u01b0\u1eddng ph\u00f9 h\u1ee3p, th\u00ec b\u1ea1n c\u1ea7n ph\u1ea3i thu nh\u1ecf l\u1ea1i, \u0111\u1eb7t \u00fd t\u01b0\u1edfng sang m\u1ed9t b\u00ean v\u00e0 t\u00ecm ki\u1ebfm m\u1ed9t \u00fd t\u01b0\u1edfng kh\u00e1c, ho\u1eb7c t\u00ecm ki\u1ebfm ngu\u1ed3n t\u00e0i tr\u1ee3 t\u1eeb c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 thi\u00ean th\u1ea7n ho\u1eb7c nh\u1eefng ng\u01b0\u1eddi \u0111\u1ea7u t\u01b0 v\u00e0o nh\u1eefng \u00fd t\u01b0\u1edfng l\u1edbn v\u00e0 g\u00e2y r\u1ed1i.<\/span><\/p>\n

Gi\u1ea3 s\u1eed \u00fd t\u01b0\u1edfng l\u00e0 vi\u1ec7c m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n, \u0111i\u1ec1u quan tr\u1ecdng c\u1ea7n nh\u1edb l\u00e0 \u00fd t\u01b0\u1edfng \u0111\u00f3 ch\u1ec9 c\u00f3 gi\u00e1 tr\u1ecb 1 \u0111\u1ed3ng – c\u00f3 th\u1ec3 l\u00e0 2 \u0111\u1ed3ng n\u1ebfu b\u1ea1n c\u00f3 b\u1eb1ng s\u00e1ng ch\u1ebf ho\u1eb7c b\u1ea3o v\u1ec7 s\u1edf h\u1eefu tr\u00ed tu\u1ec7. 8 \u2013 9 \u0111\u1ed3ng c\u00f2n l\u1ea1i ph\u1ee5 thu\u1ed9c v\u00e0o m\u1ee9c \u0111\u1ed9 th\u1ef1c hi\u1ec7n \u00fd t\u01b0\u1edfng v\u00e0 s\u1ee9c m\u1ea1nh c\u1ee7a \u0111\u1ed9i ng\u0169 nh\u1eefng ng\u01b0\u1eddi \u0111\u01b0\u1ee3c thu\u00ea \u0111\u1ec3 \u0111\u01b0a \u00fd t\u01b0\u1edfng ra th\u1ecb tr\u01b0\u1eddng. M\u1ed9t \u00fd t\u01b0\u1edfng t\u1ed1t l\u00e0 c\u1ea7n thi\u1ebft nh\u01b0ng kh\u00f4ng \u0111\u1ee7 \u0111\u1ec3 m\u1ed9t c\u00f4ng ty t\u0103ng tr\u01b0\u1edfng th\u00e0nh c\u00f4ng. T\u00ecm ra th\u1ecb tr\u01b0\u1eddng ph\u00f9 h\u1ee3p, c\u00f3 m\u1ed9t \u0111\u1ec1 xu\u1ea5t h\u1ea5p d\u1eabn, x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c v\u00e0 k\u1ebf ho\u1ea1ch t\u0103ng tr\u01b0\u1edfng, thu\u00ea \u0111\u00fang ng\u01b0\u1eddi, x\u00e2y d\u1ef1ng m\u1ed9t t\u1ed5 ch\u1ee9c c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n tri\u1ec3n v\u1ecdng v\u00e0 x\u00e2y d\u1ef1ng c\u01a1 ch\u1ebf th\u1ef1c thi l\u00e0 c\u1ea7n thi\u1ebft cho c\u00e1c c\u00f4ng ty ph\u00e1t tri\u1ec3n.<\/span><\/p>\n

\u0110\u1eebng b\u1ecb quy\u1ebfn r\u0169 b\u1edfi nh\u1eefng \u00fd t\u01b0\u1edfng m\u00e0 b\u1ea1n ngh\u0129 l\u00e0 tuy\u1ec7t v\u1eddi. D\u00e0nh th\u1eddi gian v\u00e0 c\u00f4ng s\u1ee9c \u0111\u1ec3 nghi\u00ean c\u1ee9u t\u00ednh kh\u1ea3 thi c\u1ee7a vi\u1ec7c s\u1ea3n xu\u1ea5t, l\u1eadp h\u1ed3 s\u01a1 kh\u00e1ch h\u00e0ng l\u00fd t\u01b0\u1edfng, l\u1eadp b\u1ea3n \u0111\u1ed3 c\u1ea1nh tranh v\u00e0 x\u00e1c \u0111\u1ecbnh l\u1ee3i th\u1ebf c\u1ea1nh tranh c\u1ee7a b\u1ea1n. R\u1ea5t kh\u00f3 \u0111\u1ec3 bi\u1ebfn nh\u1eefng \u00fd t\u01b0\u1edfng t\u1ed3i th\u00e0nh nh\u1eefng \u00fd t\u01b0\u1edfng t\u1ed1t, nh\u01b0ng k\u1ebf ho\u1ea1ch k\u00e9m v\u00e0 th\u1ef1c thi t\u1ed3i c\u00f3 th\u1ec3 nhanh ch\u00f3ng bi\u1ebfn nh\u1eefng \u00fd t\u01b0\u1edfng t\u1ed1t th\u00e0nh nh\u1eefng \u00fd t\u01b0\u1edfng x\u1ea5u.<\/span><\/p>\n

www.entrepreneur.com<\/span><\/strong><\/p>\n

C\u00e1c kh\u00f3a h\u1ecdc c\u00f9ng ch\u1ee7 \u0111\u1ec1<\/span><\/strong><\/p>\n

M\u1eddi b\u1ea1n tham kh\u1ea3o:<\/p>\n

M\u00c3 CH\u1ee8NG KHO\u00c1N \u0110\u1ea6U T\u01af D\u00c0I H\u1ea0N<\/a><\/strong><\/span> (GV: L\u00e2m Minh Ch\u00e1nh<\/a><\/strong>)
\nKh\u00f3a h\u1ecdc gi\u00fap h\u1ecdc vi\u00ean hi\u1ec3u r\u00f5 2 ph\u01b0\u01a1ng ph\u00e1p \u0111\u1ea7u t\u01b0 d\u00e0i h\u1ea1n \u0111\u1ea1t t\u1ef7 su\u1ea5t l\u1ee3i nhu\u1eadn cao: ph\u01b0\u01a1ng ph\u00e1p \u0111\u1ea7u t\u01b0 theo tr\u01b0\u1eddng ph\u00e1i gi\u00e1 tr\u1ecb v\u00e0 ph\u01b0\u01a1ng ph\u00e1p ch\u1ecdn c\u1ed5 phi\u1ebfu v\u00e0 l\u1eadp danh m\u1ee5c \u0111\u1ea7u t\u01b0. <\/span><\/p>\n

PH\u01af\u01a0NG PH\u00c1P T\u01af DUY TRONG GI\u1ea2I QUY\u1ebeT V\u1ea4N \u0110\u1ec0 V\u00c0 RA QUY\u1ebeT \u0110\u1ecaNH<\/a> <\/strong><\/span>(GV: Tr\u1ea7n T\u00f4 T\u1eed<\/a><\/strong>)
\nKh\u00f3a h\u1ecdc h\u01b0\u1edbng d\u1eabn h\u1ecdc vi\u00ean ph\u00e2n t\u00edch, th\u1ea9m \u0111\u1ecbnh d\u1ef1 \u00e1n \u2013 L\u1ef1a ch\u1ecdn gi\u1ea3i ph\u00e1p t\u1ed1i \u01b0u, bi\u1ebft c\u00e1ch v\u1eadn d\u1ee5ng ph\u1ed1i h\u1ee3p 4 m\u00f4 h\u00ecnh t\u01b0 duy. H\u1ed7 tr\u1ee3 h\u1ecdc vi\u00ean gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 & ra quy\u1ebft \u0111\u1ecbnh \u2013 theo ng\u00f4n ng\u1eef h\u1ec7 th\u1ed1ng v\u00e0 nh\u1eadn bi\u1ebft t\u1ea7m quan tr\u1ecdng c\u1ee7a kh\u1ea3 n\u0103ng t\u01b0 duy.<\/span>
\n\u1ee8NG D\u1ee4NG L\u1eacP TR\u00ccNH NG\u00d4N NG\u1eee T\u01af DUY (NLP) TRONG L\u00c3NH \u0110\u1ea0O DOANH NGHI\u1ec6P<\/a><\/strong><\/span> (GV: Nguy\u1ec5n Kh\u1eafc Th\u00e0nh \u0110\u1ea1t<\/a><\/strong>)
\nKh\u00f3a h\u1ecdc h\u1ed7 tr\u1ee3 h\u1ecdc vi\u00ean x\u00e2y d\u1ef1ng & t\u1ea1o \u0111\u1ed3ng thu\u1eadn v\u1ec1 m\u1ee5c ti\u00eau kinh doanh, mang tr\u1ea1ng th\u00e1i dung h\u1ee3p t\u1ea1o t\u00e2m tr\u1ea1ng t\u00edch c\u1ef1c cho b\u1ea3n th\u00e2n. Cung c\u1ea5p 10 gi\u1ea3 \u0111\u1ecbnh quan tr\u1ecdng trong l\u00e3nh \u0111\u1ea1o, 6 b\u01b0\u1edbc l\u00e0m ch\u1ee7 c\u1ea3m x\u00fac b\u1ea3n th\u00e2n v\u00e0 b\u00ed quy\u1ebft giao ti\u1ebfp v\u1edbi ng\u01b0\u1eddi kh\u00e1c v\u1edbi h\u1ec7 th\u1ed1ng t\u00e1i hi\u1ec7n c\u1ee7a h\u1ecd.<\/span>
\nCEO + CT QU\u1ed0C T\u1ebe CHO CH\u1ee6 DOANH NGHI\u1ec6P, GI\u00c1M \u0110\u1ed0C \u0110I\u1ec0U H\u00c0NH<\/a><\/strong><\/span>
\nKh\u00f3a h\u1ecdc trang b\u1ecb ki\u1ebfn th\u1ee9c qu\u1ea3n tr\u1ecb doanh nghi\u1ec7p to\u00e0n di\u1ec7n, c\u1eadp nh\u1eadt c\u00e1c ki\u1ebfn th\u1ee9c qu\u1ea3n tr\u1ecb doanh nghi\u1ec7p qu\u1ed1c t\u1ebf, ph\u00e1t tri\u1ec3n, n\u00e2ng t\u1ea7m t\u01b0 duy chi\u1ebfn l\u01b0\u1ee3c, t\u01b0 qu\u1ea3n tr\u1ecb v\u00e0 h\u1ecdc vi\u00ean ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng c\u00e1c ki\u1ebfn th\u1ee9c c\u1ee7a kh\u00f3a h\u1ecdc v\u00e0o th\u1ef1c t\u1ebf doanh nghi\u1ec7p.<\/p>\n","protected":false},"excerpt":{"rendered":"

N\u1ebfu b\u1ea1n kh\u00f4ng th\u1ef1c hi\u1ec7n nghi\u00ean c\u1ee9u c\u01a1 b\u1ea3n, b\u1ea1n c\u00f3 th\u1ec3 k\u1ebft th\u00fac v\u1edbi m\u1ed9t \u00fd t\u01b0\u1edfng sao ch\u00e9p m\u00f9 qu\u00e1ng m\u00e0 kh\u00f4ng ai s\u1ebd mua. Kh\u00f4ng ph\u1ea3i t\u1ea5t…<\/p>\n","protected":false},"author":1,"featured_media":1339,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[27],"tags":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/bizuni.vn\/kien-thuc-quan-tri\/wp-content\/uploads\/2018\/12\/light-bulbs-1125016_1280.jpg?fit=1280%2C720&ssl=1","_links":{"self":[{"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/posts\/3303"}],"collection":[{"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/comments?post=3303"}],"version-history":[{"count":0,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/posts\/3303\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/media\/1339"}],"wp:attachment":[{"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/media?parent=3303"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/categories?post=3303"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/tags?post=3303"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}