{"id":3311,"date":"2019-10-08T16:41:24","date_gmt":"2019-10-08T09:41:24","guid":{"rendered":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/?p=3311"},"modified":"2022-10-15T22:47:54","modified_gmt":"2022-10-15T15:47:54","slug":"5-ly-do-khien-mot-cong-ty-that-bai","status":"publish","type":"post","link":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/5-ly-do-khien-mot-cong-ty-that-bai\/","title":{"rendered":"5 l\u00fd do khi\u1ebfn m\u1ed9t c\u00f4ng ty th\u1ea5t b\u1ea1i"},"content":{"rendered":"

Danh s\u00e1ch nh\u1eefng c\u1ea1m b\u1eaby m\u00e0 c\u00e1c CEO v\u00e0 c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd n\u00ean bi\u1ebft v\u00e0 tr\u00e1nh \u0111\u1ec3 c\u00f3 th\u1ec3 \u0111\u01b0a c\u00f4ng ty c\u1ee7a h\u1ecd ph\u00e1t tri\u1ec3n v\u01b0\u1ee3t b\u1eadc<\/span><\/strong><\/p>\n

H\u1ecd n\u00f3i th\u00e0nh c\u00f4ng c\u00f3 nhi\u1ec1u ng\u01b0\u1eddi cha, nh\u01b0ng th\u1ea5t b\u1ea1i ch\u1ec9 c\u00f3 m\u1ed9t ng\u01b0\u1eddi m\u1eb9. \u0110i\u1ec1u \u0111\u00f3 ch\u1eafc ch\u1eafn kh\u00f4ng \u0111\u00fang v\u1edbi c\u00e1c c\u00f4ng ty. C\u00f3 nhi\u1ec1u l\u00fd do khi\u1ebfn c\u00e1c c\u00f4ng ty th\u1ea5t b\u1ea1i, ngo\u00e0i s\u1ef1 thi\u1ebfu kinh nghi\u1ec7m c\u1ee7a ng\u01b0\u1eddi s\u00e1ng l\u1eadp.<\/span><\/p>\n

N\u1ebfu ch\u00fang ta c\u00f3 th\u1ec3 hi\u1ec3u t\u1ea1i sao c\u00e1c c\u00f4ng ty th\u1ea5t b\u1ea1i, ch\u00fang ta c\u00f3 th\u1ec3 gi\u00fap nhi\u1ec1u nh\u00e0 l\u00e3nh \u0111\u1ea1o t\u00ecm hi\u1ec3u ph\u1ea3i l\u00e0m g\u00ec, khi n\u00e0o, t\u1ea1i sao v\u00e0 theo th\u1ee9 t\u1ef1 n\u00e0o v\u00e0 l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 \u0111\u01b0a ra l\u1ef1a ch\u1ecdn \u0111\u00fang \u0111\u1eafn cho c\u00f4ng ty c\u1ee7a h\u1ecd. Tuy nhi\u00ean, d\u1eef li\u1ec7u v\u1ec1 nh\u1eefng th\u1ea5t b\u1ea1i c\u1ee7a c\u00f4ng ty r\u1ea5t kh\u00f3 \u0111\u1ec3 th\u1ea5y.<\/span><\/p>\n

Trong b\u1ed1n n\u0103m qua, nh\u01b0 m\u1ed9t ph\u1ea7n c\u1ee7a nghi\u00ean c\u1ee9u d\u00e0i h\u1ea1n, Trung t\u00e2m T\u0103ng tr\u01b0\u1edfng Kinh doanh \u00dac \u0111\u00e3 h\u1ecfi h\u00e0ng tr\u0103m CEO r\u1eb1ng \u201ch\u1ecd \u0111\u00e3 g\u1eb7p ph\u1ea3i m\u1ed9t th\u1ea5t b\u1ea1i l\u1edbn trong kinh doanh?\u201d. G\u1ea7n m\u1ed9t ph\u1ea7n t\u01b0 (24%) n\u00f3i r\u1eb1ng h\u1ecd c\u00f3. C\u00e1c CEO \u0111\u00e3 cung c\u1ea5p 253 l\u00fd do khi\u1ebfn c\u00e1c c\u00f4ng ty c\u0169 c\u1ee7a h\u1ecd th\u1ea5t b\u1ea1i. N\u0103m l\u00fd do h\u00e0ng \u0111\u1ea7u, theo th\u1ee9 t\u1ef1 \u01b0u ti\u00ean, chi\u1ebfm 70% l\u00fd do khi\u1ebfn c\u00e1c c\u00f4ng ty c\u1ee7a h\u1ecd th\u1ea5t b\u1ea1i.<\/span><\/p>\n

\"\"<\/p>\n

Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, ti\u1ebfp th\u1ecb v\u00e0 b\u00e1n h\u00e0ng k\u00e9m<\/span><\/strong><\/p>\n

M\u1ed9t s\u1ed1 CEO \u0111\u00e1ng ng\u1ea1c nhi\u00ean cho bi\u1ebft h\u1ecd kh\u00f4ng th\u1ef1c hi\u1ec7n \u0111\u1ee7 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, bi\u1ebft \u0111\u1ee7 v\u1ec1 quy m\u00f4 th\u1ecb tr\u01b0\u1eddng ho\u1eb7c hi\u1ec3u th\u1ecb tr\u01b0\u1eddng m\u00e0 h\u1ecd \u0111ang c\u1ed1 g\u1eafng b\u01b0\u1edbc v\u00e0o. H\u1ecd ch\u01b0a x\u00e1c nh\u1eadn xem s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh c\u00f3 ph\u00f9 h\u1ee3p v\u1edbi th\u1ecb tr\u01b0\u1eddng hay kh\u00f4ng tr\u01b0\u1edbc khi chi r\u1ea5t nhi\u1ec1u ti\u1ec1n cho ti\u1ebfp th\u1ecb. Do \u0111\u00f3, h\u1ecd th\u1ea5y m\u00ecnh \u1edf nh\u1eefng th\u1ecb tr\u01b0\u1eddng qu\u00e1 nh\u1ecf, b\u1ecb b\u1ea5t ng\u1edd b\u1edfi s\u1ef1 n\u0103ng \u0111\u1ed9ng c\u1ee7a th\u1ecb tr\u01b0\u1eddng, kh\u00f4ng bi\u1ebft nh\u1ea5n m\u1ea1nh s\u1ef1 kh\u00e1c bi\u1ec7t, \u0111\u1eb7t s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd sai v\u1ecb th\u1ebf so v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh ho\u1eb7c ph\u00e1t hi\u1ec7n qu\u00e1 mu\u1ed9n r\u1eb1ng kh\u00f4ng c\u00f3 nhu c\u1ea7u cho s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 trong th\u1ecb tr\u01b0\u1eddng.<\/span><\/p>\n

K\u1ef9 n\u0103ng b\u00e1n h\u00e0ng c\u1ee7a h\u1ecd c\u0169ng kh\u00f4ng v\u1eefng v\u00e0ng. H\u1ecd kh\u00f4ng bi\u1ebft c\u00e1ch x\u00e2y d\u1ef1ng c\u01a1 s\u1edf kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, kh\u00f4ng th\u1ec3 t\u00ecm th\u1ea5y \u0111\u1ee7 kh\u00e1ch h\u00e0ng \u0111\u00e1nh gi\u00e1 cao s\u1ea3n ph\u1ea9m \/ d\u1ecbch v\u1ee5 v\u00e0 s\u1eb5n s\u00e0ng tr\u1ea3 ti\u1ec1n cho n\u00f3, chu k\u1ef3 b\u00e1n h\u00e0ng qu\u00e1 d\u00e0i, n\u1ed7 l\u1ef1c b\u00e1n h\u00e0ng kh\u00f4ng t\u1eadp trung, l\u1ef1c l\u01b0\u1ee3ng b\u00e1n h\u00e0ng kh\u00f4ng d\u1ed1c h\u1ebft m\u00ecnh l\u00e0m vi\u1ec7c, v\u00e0 h\u1ecd \u0111\u00e3 kh\u00f4ng s\u1eed d\u1ee5ng c\u00e1c s\u1ed1 li\u1ec7u \u0111\u1ec3 \u0111o l\u01b0\u1eddng hi\u1ec7u su\u1ea5t v\u00e0 cung c\u1ea5p ph\u1ea3n h\u1ed3i.<\/span><\/p>\n

Sai l\u1ea7m trong qu\u1ea3n l\u00fd t\u00e0i ch\u00ednh<\/span><\/strong><\/p>\n

Th\u1ea5t b\u1ea1i trong y\u1ebfu t\u1ed1 n\u00e0y th\u01b0\u1eddng l\u00e0 v\u00ec CEO thi\u1ebfu hi\u1ec3u bi\u1ebft v\u1ec1 t\u00e0i ch\u00ednh c\u0169ng nh\u01b0 thi\u1ebfu v\u1ed1n cho t\u0103ng tr\u01b0\u1edfng. Nhi\u1ec1u CEO th\u1eeba nh\u1eadn h\u1ecd thi\u1ebfu ki\u1ebfn \u200b\u200bth\u1ee9c t\u00e0i ch\u00ednh c\u1ea7n thi\u1ebft \u0111\u1ec3 \u0111i\u1ec1u h\u00e0nh c\u00f4ng ty, n\u1eafm kh\u00f4ng ch\u1eb7t ngu\u1ed3n v\u1ed1n trong tay v\u00e0 th\u1eadm ch\u00ed m\u1ed9t s\u1ed1 ng\u01b0\u1eddi c\u00f2n b\u1ecb ng\u01b0\u1eddi kh\u00e1c bi\u1ec3n th\u1ee7 ti\u1ec1n. Nh\u1eefng ng\u01b0\u1eddi n\u00f3i r\u1eb1ng h\u1ecd b\u1ecb b\u1ecbt m\u1eaft b\u1edfi d\u1ef1 \u0111o\u00e1n t\u00e0i ch\u00ednh qu\u00e1 l\u1ea1c quan, c\u00f3 m\u00f4 h\u00ecnh chi ph\u00ed kh\u00f4ng ch\u00ednh x\u00e1c v\u00e0 c\u00f3 chi ph\u00ed cao. M\u1ed9t s\u1ed1 \u0111\u00e3 kh\u00f4ng t\u0103ng gi\u00e1 s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 \u0111\u1ec3 b\u00f9 \u0111\u1eafp chi ph\u00ed t\u0103ng c\u1ee7a ngu\u1ed3n cung, v\u00e0 nh\u1eefng ng\u01b0\u1eddi kh\u00e1c th\u00ec kh\u00f4ng l\u01b0\u1eddng tr\u01b0\u1edbc \u0111\u01b0\u1ee3c t\u00e1c \u0111\u1ed9ng c\u1ee7a s\u1ef1 t\u0103ng tr\u01b0\u1edfng nhanh ch\u00f3ng \u0111\u1ed1i v\u1edbi d\u00f2ng ti\u1ec1n m\u1eb7t c\u1ee7a c\u00f4ng ty.<\/span><\/p>\n

M\u1ed9t lo\u1ea1t v\u1ea5n kh\u00e1c n\u1eefa li\u00ean quan t\u1edbi vi\u1ec7c t\u00ecm ki\u1ebfm v\u1ed1n \u0111\u1ec3 ph\u00e1t tri\u1ec3n. Thi\u1ebfu ti\u1ec1n li\u00ean t\u1ee5c, kh\u00f4ng c\u00f3 kh\u1ea3 n\u0103ng g\u1ecdi t\u00e0i tr\u1ee3 c\u1ee7a b\u00ean ngo\u00e0i \u0111\u1ec3 t\u0103ng tr\u01b0\u1edfng, ph\u1ee5 thu\u1ed9c qu\u00e1 nhi\u1ec1u v\u00e0o m\u1ed9t kh\u00e1ch h\u00e0ng, kh\u00f4ng th\u1ec3 t\u1ea1o ra \u0111\u1ee7 l\u1ee3i nhu\u1eadn \u0111\u1ec3 t\u0103ng tr\u01b0\u1edfng v\u00e0 qu\u1ea3n l\u00fd d\u1ef1 \u00e1n k\u00e9m\u2026 Ch\u00fang l\u00e0 nh\u1eefng v\u1ea5n \u0111\u1ec1 ng\u0103n c\u1ea3n kh\u1ea3 n\u0103ng c\u1ee7a c\u00f4ng ty c\u00f3 \u0111\u01b0\u1ee3c s\u1ed1 ti\u1ec1n c\u1ea7n thi\u1ebft \u0111\u1ec3 ph\u00e1t tri\u1ec3n.<\/span><\/p>\n

\"\"<\/p>\n

B\u1ecbt m\u1eaft b\u1edfi ngo\u1ea1i c\u1ea3nh<\/span><\/strong><\/p>\n

\u201cNgo\u1ea1i c\u1ea3nh\u201d l\u00e0 nh\u1eefng s\u1ef1 ki\u1ec7n ho\u1eb7c quy\u1ebft \u0111\u1ecbnh m\u00e0 CEO kh\u00f4ng c\u00f3 quy\u1ec1n ki\u1ec3m so\u00e1t, ch\u00fang c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng nghi\u00eam tr\u1ecdng \u0111\u1ebfn c\u00f4ng ty. H\u1ea1n h\u00e1n, l\u1ed1c xo\u00e1y, h\u1ecfa ho\u1ea1n, l\u0169 l\u1ee5t, s\u1ee5p \u0111\u1ed5 th\u1ecb tr\u01b0\u1eddng, thay \u0111\u1ed5i quy \u0111\u1ecbnh v\u1ec1 thu\u1ebf, kh\u00e1ch h\u00e0ng b\u1ea5t ng\u1edd m\u1ea5t kh\u1ea3 n\u0103ng chi tr\u1ea3, thay \u0111\u1ed5i ch\u00ednh s\u00e1ch chi ti\u00eau c\u1ee7a c\u00e1c kh\u00e1ch h\u00e0ng l\u00e0 doanh nghi\u1ec7p, bi\u1ebfn \u0111\u1ed9ng trong t\u1ef7 gi\u00e1 h\u1ed1i \u0111o\u00e1i\u2026 M\u1ed9t gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh \u0111i\u1ec3n h\u00ecnh kh\u00f4ng th\u1ec3 ki\u1ec3m so\u00e1t c\u00e1c s\u1ef1 ki\u1ec7n n\u00e0y. Nh\u01b0ng CEO c\u1ee7a c\u00e1c c\u00f4ng ty \u0111ang ph\u00e1t tri\u1ec3n c\u1ea7n ph\u1ea3i th\u1eeba nh\u1eadn r\u1ee7i ro cho ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u1ee7a m\u00ecnh, b\u1edfi v\u00ec nh\u1eefng y\u1ebfu t\u1ed1 b\u00ean ngo\u00e0i n\u00e0y c\u00f3 th\u1ec3 bi\u1ebfn th\u00e0nh \u00e1c m\u1ed9ng khi m\u1ed9t CEO \u0111ang c\u1ed1 g\u1eafng m\u1edf r\u1ed9ng quy m\u00f4 c\u00f4ng ty. V\u00ec v\u1eady, ngo\u00e0i vi\u1ec7c ph\u00e1t tri\u1ec3n c\u00e1c k\u1ebf ho\u1ea1ch, c\u00e1c CEO c\u1ea7n ph\u1ea3i suy ngh\u0129 th\u00f4ng qua c\u00e1c chi\u1ebfn l\u01b0\u1ee3c gi\u1ea3m thi\u1ec3u r\u1ee7i ro \u0111\u1ec3 t\u0103ng kh\u1ea3 n\u0103ng h\u1ecd c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n th\u00e0nh c\u00f4ng c\u00e1c k\u1ebf ho\u1ea1ch t\u0103ng tr\u01b0\u1edfng c\u1ee7a m\u00ecnh.<\/span><\/p>\n

K\u1ef9 n\u0103ng l\u00e3nh \u0111\u1ea1o v\u00e0 qu\u1ea3n l\u00fd k\u00e9m<\/span><\/strong><\/p>\n

L\u00e3nh \u0111\u1ea1o l\u00e0 \u0111\u1ea3m b\u1ea3o c\u00f4ng ty t\u1eadp trung v\u00e0o nh\u1eefng \u0111i\u1ec1u \u0111\u00fang \u0111\u1eafn, ch\u1eb3ng h\u1ea1n nh\u01b0 m\u1ee5c ti\u00eau, th\u1ecb tr\u01b0\u1eddng, kh\u00e1ch h\u00e0ng, s\u1ea3n ph\u1ea9m v\u00e0 k\u1ebf ho\u1ea1ch. B\u1ed9 ph\u1eadn qu\u1ea3n l\u00fd trong c\u00f4ng ty ph\u1ea3i \u0111\u1ea3m b\u1ea3o r\u1eb1ng nh\u1eefng \u0111i\u1ec1u \u0111\u00f3 \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n \u0111\u00fang.<\/span><\/p>\n

Nhi\u1ec1u CEO th\u1eeba nh\u1eadn h\u1ecd thi\u1ebfu kh\u1ea3 n\u0103ng l\u00e3nh \u0111\u1ea1o, thi\u1ebfu t\u1eadp trung v\u00e0 t\u1ea7m nh\u00ecn c\u0169ng nh\u01b0 k\u1ef9 n\u0103ng giao ti\u1ebfp k\u00e9m. H\u1ecd \u0111\u00e3 c\u1ed1 g\u1eafng t\u1ef1 \u0111i\u1ec1u h\u00e0nh doanh nghi\u1ec7p, kh\u00f4ng hi\u1ec3u chuy\u1ec7n g\u00ec \u0111ang x\u1ea3y ra ho\u1eb7c l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 chu\u1ea9n b\u1ecb cho b\u01b0\u1edbc ti\u1ebfp theo, thi\u1ebfu ki\u1ebfn \u200b\u200bth\u1ee9c chuy\u00ean m\u00f4n v\u1ec1 c\u00e1ch l\u00e3nh \u0111\u1ea1o v\u00e0 qu\u1ea3n l\u00fd m\u1ed9t c\u00f4ng ty t\u0103ng tr\u01b0\u1edfng. M\u1ed9t s\u1ed1 \u00fd ki\u1ebfn \u200b\u200bcho r\u1eb1ng h\u1ecd kh\u00f4ng ch\u1ecbu tr\u00e1ch nhi\u1ec7m v\u1ec1 GM ho\u1eb7c BDM c\u1ee7a h\u1ecd v\u00e0 nh\u1eefng ng\u01b0\u1eddi kh\u00e1c th\u1eeba nh\u1eadn h\u1ecd \u0111\u00e3 kh\u00f4ng bi\u1ebft \u0111\u1ee7 v\u1ec1 c\u00e1ch qu\u1ea3n l\u00fd h\u00e0ng ng\u00e0y c\u1ee7a c\u00f4ng ty v\u00e0 m\u1eafc l\u1ed7i trong th\u1ef1c thi.<\/span><\/p>\n

M\u1ed9t s\u1ed1 ng\u01b0\u1eddi cu\u1ed1i c\u00f9ng \u0111\u00e3 m\u1ea5t h\u1ebft nhi\u1ec7t huy\u1ebft, h\u1ee9ng th\u00fa v\u00e0 nh\u1eadn ra r\u1eb1ng th\u1eadt l\u00e0 \u0111i\u00ean r\u1ed3 khi m\u00e0 c\u1ee9 l\u00e0m \u0111i l\u00e0m l\u1ea1i m\u1ed9t \u0111i\u1ec1u v\u00e0 mong \u0111\u1ee3i nh\u1eefng k\u1ebft qu\u1ea3 kh\u00e1c nhau.<\/span><\/p>\n

GM:<\/strong> General Manager l\u00e0 ch\u1ee9c v\u1ee5 T\u1ed5ng qu\u1ea3n l\u00fd trong doanh nghi\u1ec7p
\nBDM:<\/strong> Business Development Representative l\u00e0 ch\u1ee9c v\u1ee5 Nh\u00e2n vi\u00ean Ph\u00e1t tri\u1ec3n Kinh doanh<\/span><\/p>\n

\"\"<\/p>\n

Thi\u1ebfu k\u1ebf ho\u1ea1ch v\u00e0 th\u1ef1c hi\u1ec7n<\/span><\/strong><\/p>\n

Nhi\u1ec1u CEO kh\u00f4ng hi\u1ec3u r\u1eb1ng vi\u1ec7c thi\u1ebft l\u1eadp h\u01b0\u1edbng \u0111i cho c\u00f4ng ty l\u00e0 c\u00f4ng vi\u1ec7c s\u1ed1 1 c\u1ee7a h\u1ecd, nh\u01b0ng th\u1eeba nh\u1eadn r\u1eb1ng vi\u1ec7c l\u1eadp k\u1ebf ho\u1ea1ch kh\u00f4ng \u0111\u1ea7y \u0111\u1ee7 v\u00e0 th\u1ef1c thi k\u00e9m \u0111\u00e3 d\u1eabn \u0111\u1ebfn th\u1ea5t b\u1ea1i. Ch\u1ec9 v\u00e0i ng\u01b0\u1eddi ph\u00e1t tri\u1ec3n m\u1ed9t nhi\u1ec7m v\u1ee5 r\u00f5 r\u00e0ng, \u0111\u1ec1 ra nh\u1eefng gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i h\u00e3y c\u00f3 m\u1ed9t t\u1ea7m nh\u00ecn cho 3 n\u0103m s\u1eafp t\u1edbi. C\u00f3 r\u1ea5t \u00edt ng\u01b0\u1eddi d\u00e0nh th\u1eddi gian \u0111\u1ec3 ph\u00e1t tri\u1ec3n c\u00e1c k\u1ebf ho\u1ea1ch b\u1eb1ng v\u0103n b\u1ea3n, \u0111\u1ec3 suy ngh\u0129 tr\u01b0\u1edbc, chu\u1ea9n b\u1ecb cho c\u00e1c c\u01a1 h\u1ed9i t\u0103ng tr\u01b0\u1edfng ho\u1eb7c t\u00ednh to\u00e1n c\u00e1c r\u1ee7i ro li\u00ean quan \u0111\u1ebfn vi\u1ec7c m\u1edf r\u1ed9ng kinh doanh. V\u00e0 ngay c\u1ea3 khi h\u1ecd l\u1eadp ra \u0111\u01b0\u1ee3c m\u1ed9t k\u1ebf ho\u1ea1ch, nhi\u1ec1u l\u1ea7n n\u00f3 \u0111\u00e3 kh\u00f4ng \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n ho\u1eb7c th\u1ef1c hi\u1ec7n. C\u00e1c CEO th\u00e0nh c\u00f4ng v\u00e0 c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd hi\u1ec3u s\u1ef1 c\u1ea7n thi\u1ebft c\u1ee7a vi\u1ec7c x\u00e1c \u0111\u1ecbnh c\u00e1c m\u1ee5c ti\u00eau m\u00e0 c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c, cung c\u1ea5p c\u00e1c ngu\u1ed3n l\u1ef1c c\u1ea7n thi\u1ebft, sau \u0111\u00f3 \u1ee7y th\u00e1c v\u00e0 gi\u1eef c\u00e1c c\u00e1 nh\u00e2n v\u00e0 c\u00e1c b\u1ed9 ph\u1eadn ch\u1ecbu tr\u00e1ch nhi\u1ec7m \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00e1c m\u1ee5c ti\u00eau \u0111\u00f3.<\/span><\/p>\n

C\u00e1c CEO c\u0169ng \u0111\u1ec1 c\u1eadp nh\u1eefng \u0111i\u1ec1u d\u1eabn \u0111\u1ebfn th\u1ea5t b\u1ea1i kh\u00e1c nh\u01b0 qu\u1ea3n tr\u1ecb k\u00e9m, c\u00e1c v\u1ea5n \u0111\u1ec1 li\u00ean quan \u0111\u1ebfn \u0111\u1ed1i t\u00e1c, m\u1ee9c \u0111\u1ed9 n\u1ed7 l\u1ef1c v\u00e0 ni\u1ec1m \u0111am m\u00ea kh\u00e1c nhau \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p, v\u1ea5n \u0111\u1ec1 v\u1edbi s\u1ea3n ph\u1ea9m, chi\u1ebfn l\u01b0\u1ee3c sai l\u1ea7m, sai ng\u01b0\u1eddi ho\u1eb7c kh\u00f4ng c\u00f3 h\u1ec7 th\u1ed1ng v\u00e0 quy tr\u00ecnh trong doanh nghi\u1ec7p.<\/span><\/p>\n

H\u1ecd n\u00f3i r\u1eb1ng v\u1eadn may \u1ee7ng h\u1ed9 nh\u1eefng ng\u01b0\u1eddi d\u0169ng c\u1ea3m, nh\u01b0ng khi n\u00f3i \u0111\u1ebfn kinh doanh, c\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o gi\u1ecfi nh\u1ea5t bi\u1ebft r\u1eb1ng c\u1ea7n nhi\u1ec1u h\u01a1n may m\u1eafn \u0111\u1ec3 tr\u00e1nh th\u1ea5t b\u1ea1i.<\/span><\/p>\n

www.entrepreneur.com<\/span><\/strong><\/p>\n

C\u00e1c kh\u00f3a h\u1ecdc c\u00f9ng ch\u1ee7 \u0111\u1ec1<\/span><\/strong><\/em><\/p>\n

M\u1eddi b\u1ea1n tham kh\u1ea3o:<\/p>\n

CH\u1eccN C\u1ed4 PHI\u1ebeU \u0110\u1ea6U T\u01af D\u00c0I H\u1ea0N<\/a><\/strong><\/span> (GV: L\u00e2m Minh Ch\u00e1nh<\/a><\/strong>)
\nKh\u00f3a h\u1ecdc gi\u00fap h\u1ecdc vi\u00ean hi\u1ec3u r\u00f5 2 ph\u01b0\u01a1ng ph\u00e1p \u0111\u1ea7u t\u01b0 d\u00e0i h\u1ea1n \u0111\u1ea1t t\u1ef7 su\u1ea5t l\u1ee3i nhu\u1eadn cao: ph\u01b0\u01a1ng ph\u00e1p \u0111\u1ea7u t\u01b0 theo tr\u01b0\u1eddng ph\u00e1i gi\u00e1 tr\u1ecb v\u00e0 ph\u01b0\u01a1ng ph\u00e1p ch\u1ecdn c\u1ed5 phi\u1ebfu v\u00e0 l\u1eadp danh m\u1ee5c \u0111\u1ea7u t\u01b0. <\/span><\/p>\n

C\u1ea2I TI\u1ebeN N\u0102NG SU\u1ea4T CH\u1ea4T L\u01af\u1ee2NG \u2013 C\u00c1C K\u1ef8 THU\u1eacT C\u1ea2I TI\u1ebeN<\/a><\/strong><\/span> (GV: Tr\u1ea7n \u0110\u00ecnh C\u1eedu<\/a><\/strong>)
\nKh\u00f3a h\u1ecdc gi\u00fap h\u1ecdc vi\u00ean n\u1eafm v\u1eefng quy tr\u00ecnh \u00e1p d\u1ee5ng ph\u01b0\u01a1ng ph\u00e1p qu\u1ea3n tr\u1ecb ch\u1ea5t l\u01b0\u1ee3ng t\u1eeb c\u01a1 b\u1ea3n \u0111\u1ebfn n\u00e2ng cao. \u0110\u1ea3m b\u1ea3o ki\u1ebfn th\u1ee9c n\u1ec1n t\u1ea3ng v\u1ec1 c\u00e1ch th\u1ee9c x\u00e2y d\u1ef1ng h\u1ec7 th\u1ed1ng qu\u1ea3n l\u00fd c\u01a1 b\u1ea3n nh\u01b0 PDCA, 5S, ISO 9001:2015 v\u00e0 Kaizen c\u1ea3i ti\u1ebfn. Cung c\u1ea5p nh\u1eefng bi\u1ec7n ph\u00e1p tr\u00e1nh g\u00e2y ra l\u00e3ng ph\u00ed trong qu\u00e1 tr\u00ecnh s\u1ea3n xu\u1ea5t.<\/span>
\nCEO D\u00c0NH CHO CH\u1ee6 DOANH NGHI\u1ec6P, GI\u00c1M \u0110\u1ed0C \u0110I\u1ec0U H\u00c0NH<\/a><\/strong><\/span>
\nKh\u00f3a h\u1ecdc trang b\u1ecb ki\u1ebfn th\u1ee9c qu\u1ea3n tr\u1ecb doanh nghi\u1ec7p to\u00e0n di\u1ec7n, ph\u00e1t tri\u1ec3n, n\u00e2ng t\u1ea7m t\u01b0 duy chi\u1ebfn l\u01b0\u1ee3c, t\u01b0 duy qu\u1ea3n tr\u1ecb v\u00e0 h\u1ecdc vi\u00ean ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng c\u00e1c ki\u1ebfn th\u1ee9c c\u1ee7a kh\u00e1o h\u1ecdc v\u00e0o th\u1ef1c t\u1ebf doanh nghi\u1ec7p.<\/span>
\nCEO + CT QU\u1ed0C T\u1ebe CHO CH\u1ee6 DOANH NGHI\u1ec6P, GI\u00c1M \u0110\u1ed0C \u0110I\u1ec0U H\u00c0NH<\/a><\/strong><\/span>
\nKh\u00f3a h\u1ecdc trang b\u1ecb ki\u1ebfn th\u1ee9c qu\u1ea3n tr\u1ecb doanh nghi\u1ec7p to\u00e0n di\u1ec7n, c\u1eadp nh\u1eadt c\u00e1c ki\u1ebfn th\u1ee9c qu\u1ea3n tr\u1ecb doanh nghi\u1ec7p qu\u1ed1c t\u1ebf, ph\u00e1t tri\u1ec3n, n\u00e2ng t\u1ea7m t\u01b0 duy chi\u1ebfn l\u01b0\u1ee3c, t\u01b0 qu\u1ea3n tr\u1ecb v\u00e0 h\u1ecdc vi\u00ean ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng c\u00e1c ki\u1ebfn th\u1ee9c c\u1ee7a kh\u00f3a h\u1ecdc v\u00e0o th\u1ef1c t\u1ebf doanh nghi\u1ec7p.<\/p>\n","protected":false},"excerpt":{"rendered":"

Danh s\u00e1ch nh\u1eefng c\u1ea1m b\u1eaby m\u00e0 c\u00e1c CEO v\u00e0 c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd n\u00ean bi\u1ebft v\u00e0 tr\u00e1nh \u0111\u1ec3 c\u00f3 th\u1ec3 \u0111\u01b0a c\u00f4ng ty c\u1ee7a h\u1ecd ph\u00e1t tri\u1ec3n v\u01b0\u1ee3t b\u1eadc H\u1ecd…<\/p>\n","protected":false},"author":1,"featured_media":1352,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[27,22],"tags":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/bizuni.vn\/kien-thuc-quan-tri\/wp-content\/uploads\/2018\/12\/Business-Failure.jpg?fit=500%2C485&ssl=1","_links":{"self":[{"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/posts\/3311"}],"collection":[{"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/comments?post=3311"}],"version-history":[{"count":0,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/posts\/3311\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/media\/1352"}],"wp:attachment":[{"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/media?parent=3311"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/categories?post=3311"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/tags?post=3311"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}