{"id":3338,"date":"2019-10-10T14:42:50","date_gmt":"2019-10-10T07:42:50","guid":{"rendered":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/?p=3338"},"modified":"2022-10-15T22:47:54","modified_gmt":"2022-10-15T15:47:54","slug":"lap-ke-hoach-kinh-doanh-khi-doi-mat-voi-su-bap-benh","status":"publish","type":"post","link":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/lap-ke-hoach-kinh-doanh-khi-doi-mat-voi-su-bap-benh\/","title":{"rendered":"L\u1eadp k\u1ebf ho\u1ea1ch kinh doanh khi \u0111\u1ed1i m\u1eb7t v\u1edbi s\u1ef1 b\u1ea5p b\u00eanh"},"content":{"rendered":"

Ch\u00e1y\/l\u0169, t\u1ea5n c\u00f4ng m\u1ea1ng ho\u1eb7c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh l\u00e0 nh\u1eefng r\u1ee7i ro c\u00f3 th\u1ec3 g\u00e2y t\u1ed5n h\u1ea1i cho c\u00f4ng vi\u1ec7c. T\u1ed1t nh\u1ea5t l\u00e0 lu\u00f4n lu\u00f4n s\u1eb5n s\u00e0ng.<\/span><\/p>\n

N\u0103m 2019 \u0111\u00e3 mang \u0111\u1ebfn r\u1ea5t nhi\u1ec1u \u0111i\u1ec1u b\u1ea5t ng\u1edd: l\u1ed1c xo\u00e1y, l\u0169 l\u1ee5t, h\u1ecfa ho\u1ea1n… V\u01b0\u01a1ng qu\u1ed1c Anh v\u00e0 EU \u0111ang \u1edf trong t\u00ecnh tr\u1ea1ng b\u1ebf t\u1eafc tr\u01b0\u1edbc Brexit, \u1ea4n \u0110\u1ed9 v\u00e0 Pakistan \u0111ang \u0111\u1ee9ng tr\u01b0\u1edbc b\u1edd v\u1ef1c chi\u1ebfn tranh, s\u1ef1 c\u01b0\u01a1ng quy\u1ebft c\u1ee7a Donald Trump trong vi\u1ec7c \u0111\u00f2i t\u00e0i tr\u1ee3 cho b\u1ee9c t\u01b0\u1eddng \u1edf bi\u00ean gi\u1edbi ph\u00eda Nam \u0111\u00e3 khi\u1ebfn ch\u00ednh ph\u1ee7 M\u1ef9 \u0111\u00f3ng c\u1eeda trong v\u00f2ng 35 ng\u00e0y. N\u01b0\u1edbc \u0111\u00f3ng chai b\u00e2y gi\u1edd \u0111\u1eaft h\u01a1n s\u1eefa \u00dac, tuy nhi\u00ean c\u00f4ng ty s\u1eefa A2 c\u1ee7a New Zealand c\u00f2n t\u1ea1o ra m\u1ee9c v\u1ed1n h\u00f3a th\u1ecb tr\u01b0\u1eddng cao h\u01a1n Crown Casino.<\/span><\/p>\n

B\u1ea1n c\u00f3 bao gi\u1edd t\u1ef1 h\u1ecfi t\u1ea1i sao ch\u1ec9 m\u1ed9t trong n\u0103m c\u00f4ng ty c\u00f3 k\u1ebf ho\u1ea1ch b\u1eb1ng v\u0103n b\u1ea3n kh\u00f4ng? C\u00f3 ph\u1ea3i c\u00e1c CEO\/MD kh\u00f4ng ngh\u0129 r\u1eb1ng h\u1ecd c\u00f3 th\u1ec3 l\u1eadp k\u1ebf ho\u1ea1ch khi \u0111\u1ed1i m\u1eb7t v\u1edbi t\u1ea5t c\u1ea3 s\u1ef1 kh\u00f4ng ch\u1eafc ch\u1eafn n\u00e0y? Ho\u1eb7c h\u1ecd kh\u00f4ng bi\u1ebft c\u00e1ch l\u1eadp k\u1ebf ho\u1ea1ch, kh\u00f4ng mu\u1ed1n d\u00e0nh th\u1eddi gian \u0111\u1ec3 l\u1eadp k\u1ebf ho\u1ea1ch, kh\u00f4ng mu\u1ed1n ch\u1ecbu tr\u00e1ch nhi\u1ec7m cho vi\u1ec7c th\u1ef1c hi\u1ec7n k\u1ebf ho\u1ea1ch?<\/span><\/p>\n

\"\"<\/p>\n

Lu\u00f4n c\u00f3 k\u1ebf ho\u1ea1ch<\/span><\/strong><\/p>\n

M\u1ed9t s\u1ed1 CEO n\u00f3i r\u1eb1ng th\u00e0nh c\u00f4ng c\u1ee7a h\u1ecd ph\u1ee5 thu\u1ed9c v\u00e0o vi\u1ec7c tr\u1edf th\u00e0nh nh\u1eefng k\u1ebb c\u01a1 h\u1ed9i; h\u1ecd mu\u1ed1n \u0111\u01b0\u1ee3c t\u1ef1 do ph\u1ea3n \u1ee9ng v\u1edbi b\u1ea5t c\u1ee9 \u0111i\u1ec1u g\u00ec x\u1ea3y ra, m\u00e0 kh\u00f4ng b\u1ecb r\u00e0ng bu\u1ed9c b\u1edfi m\u1ed9t k\u1ebf ho\u1ea1ch. Nh\u1eefng ng\u01b0\u1eddi kh\u00e1c c\u00f3 m\u1ed9t k\u1ebf ho\u1ea1ch trong \u0111\u1ea7u c\u1ee7a h\u1ecd nh\u01b0ng kh\u00f4ng hi\u1ec3u t\u1ea1i sao n\u00f3 l\u1ea1i quan tr\u1ecdng \u0111\u1ec3 vi\u1ebft ra v\u00e0 chia s\u1ebb v\u1edbi nh\u00e2n vi\u00ean. C\u00e1c CEO kh\u00e1c n\u00f3i r\u1eb1ng h\u1ecd kh\u00f4ng c\u00f3 t\u00e0i nguy\u00ean c\u1ee7a m\u1ed9t Rio Tinto, h\u1ecd kh\u00f4ng c\u00f3 kh\u1ea3 n\u0103ng ngh\u0129 ra c\u00e1c ho\u00e0n c\u1ea3nh kh\u00e1c nhau v\u00e0 \u0111\u00e1nh gi\u00e1 r\u1ee7i ro t\u1eebng ho\u00e0n c\u1ea3nh m\u1ed9t, v\u00ec v\u1eady h\u1ecd kh\u00f4ng l\u00ean k\u1ebf ho\u1ea1ch. C\u00e2u tr\u1ea3 l\u1eddi cho m\u1ed7i ng\u01b0\u1eddi trong s\u1ed1 h\u1ecd l\u00e0 nh\u01b0 nhau: B\u1edfi s\u1ef1 kh\u00f4ng ch\u1eafc ch\u1eafn \u0111\u00e3 tr\u1edf th\u00e0nh “chu\u1ea9n m\u1ef1c m\u1edbi”, t\u01b0\u01a1ng lai c\u00e0ng kh\u00f4ng ch\u1eafc ch\u1eafn th\u00ec c\u00e0ng c\u1ea7n ph\u1ea3i l\u1eadp k\u1ebf ho\u1ea1ch.<\/span><\/p>\n

M\u1ed9t trong nh\u1eefng tr\u00e1ch nhi\u1ec7m c\u1ee7a ng\u01b0\u1eddi l\u00e3nh \u0111\u1ea1o l\u00e0 ph\u00e1t tri\u1ec3n quy tr\u00ecnh l\u1eadp k\u1ebf ho\u1ea1ch v\u00e0 k\u1ebf ho\u1ea1ch \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c t\u1ea7m nh\u00ecn c\u1ee7a c\u00f4ng ty. N\u1ebfu b\u1ea1n kh\u00f4ng c\u00f3 t\u1ea7m nh\u00ecn, th\u00ec b\u1ea5t k\u1ef3 con \u0111\u01b0\u1eddng n\u00e0o c\u0169ng c\u00f3 th\u1ec3 \u0111\u01b0a b\u1ea1n \u0111\u1ebfn \u0111\u00f3. Nh\u01b0ng n\u1ebfu b\u1ea1n c\u00f3 m\u1ed9t t\u1ea7m nh\u00ecn, t\u1ef7 l\u1ec7 \u0111\u1ea1t \u0111\u01b0\u1ee3c n\u00f3 l\u00e0 r\u1ea5t th\u1ea5p n\u1ebfu kh\u00f4ng c\u00f3 k\u1ebf ho\u1ea1ch.<\/span><\/p>\n

Ch\u00fang ta \u0111\u00e3 h\u1ecdc c\u00e1ch qu\u1ea3n l\u00fd r\u1ee7i ro khi bay tr\u00ean m\u00e1y bay ho\u1eb7c l\u00e1i thuy\u1ec1n, b\u1eb1ng c\u00e1ch tin r\u1eb1ng phi c\u00f4ng v\u00e0 thuy\u1ec1n tr\u01b0\u1edfng c\u00f3 n\u0103ng l\u1ef1c, r\u1eb1ng m\u00e1y bay ho\u1eb7c thuy\u1ec1n c\u00f3 h\u00ecnh d\u1ea1ng t\u1ed1t, c\u00f3 c\u00e1c quy tr\u00ecnh v\u00e0 k\u1ebf ho\u1ea1ch v\u1eadn h\u00e0nh ti\u00eau chu\u1ea9n \u0111\u1ec3 \u0111\u01b0a ch\u00fang ta \u0111\u1ebfn \u0111\u1ecba \u0111i\u1ec3m \u0111\u1ecbnh s\u1eb5n. Khi m\u00e1y bay ph\u1ea3i chuy\u1ec3n l\u1ed9 tr\u00ecnh ho\u1eb7c khi thuy\u1ec1n g\u1eb7p s\u00f3ng \u0111\u1ed9c, ch\u00fang ta hy v\u1ecdng ng\u01b0\u1eddi ph\u1ee5 tr\u00e1ch s\u1ebd \u0111i\u1ec1u ch\u1ec9nh k\u1ebf ho\u1ea1ch v\u00e0 v\u1eabn \u0111\u01b0a ch\u00fang ta \u0111\u1ebfn \u0111\u00edch. N\u00f3i t\u00f3m l\u1ea1i, c\u00f3 m\u1ed9t k\u1ebf ho\u1ea1ch v\u1edbi c\u00e1c m\u1ee5c ti\u00eau \u0111\u00e3 \u0111\u01b0\u1ee3c thi\u1ebft l\u1eadp s\u1eb5n s\u1ebd kh\u00f4ng ch\u1ec9 gi\u1ea3m thi\u1ec3u s\u1ef1 thi\u1ebfu ch\u1eafc ch\u1eafn, n\u00f3 c\u00f2n l\u00e0 s\u1ef1 b\u1ea3o \u0111\u1ea3m tr\u01b0\u1edbc nh\u1eefng r\u1ee7i ro.<\/span><\/p>\n

\"\"<\/p>\n

Thi\u1ebft k\u1ebf quy tr\u00ecnh<\/span><\/strong><\/p>\n

Qu\u00e1 tr\u00ecnh l\u1eadp k\u1ebf ho\u1ea1ch b\u1eaft \u0111\u1ea7u b\u1eb1ng vi\u1ec7c xem x\u00e9t “b\u1ea1n l\u00e0 ai, v\u1edbi t\u01b0 c\u00e1ch m\u1ed9t c\u00f4ng ty”, t\u1ee9c l\u00e0, “t\u1ea1i sao b\u1ea1n t\u1ed3n t\u1ea1i” (nhi\u1ec7m v\u1ee5), “m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n trong ba n\u0103m s\u1eafp t\u1edbi” (t\u1ea7m nh\u00ecn), c\u00e1c \u0111i\u1ec1u kho\u1ea3n v\u00e0 \u0111i\u1ec1u ki\u1ec7n theo \u0111\u00f3 \u0111\u1ec3 b\u1ea1n kinh doanh (gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i).<\/span><\/p>\n

S\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a m\u1ed9t k\u1ebf ho\u1ea1ch bu\u1ed9c c\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o c\u00f4ng ty ph\u1ea3i xem x\u00e9t c\u00e1c r\u1ee7i ro tr\u01b0\u1edbc m\u1eaft cho c\u00f4ng ty c\u0169ng nh\u01b0 c\u00e1c r\u1ee7i ro d\u00e0i h\u1ea1n \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c t\u1ea7m nh\u00ecn. R\u1ee7i ro ng\u1eafn h\u1ea1n bao g\u1ed3m vi\u1ec7c b\u1ea1n c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n, b\u00e1n v\u00e0 cung c\u1ea5p s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh cho \u0111\u1ee7 kh\u00e1ch h\u00e0ng v\u1edbi m\u1ee9c gi\u00e1 cho ph\u00e9p b\u1ea1n ph\u00e1t tri\u1ec3n doanh nghi\u1ec7p hay kh\u00f4ng. R\u1ee7i ro d\u00e0i h\u1ea1n l\u00e0 li\u1ec7u b\u1ea1n c\u00f3 th\u1ec3 \u0111\u1ea3m b\u1ea3o s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ng\u00e0y c\u00e0ng t\u0103ng, nh\u1eefng ng\u01b0\u1eddi “\u0111\u1ecbnh gi\u00e1” v\u00e0 n\u00e2ng cao m\u1ea3ng s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 b\u1ea1n cung c\u1ea5p, qu\u1ea3n l\u00fd c\u1ea1nh tranh v\u00e0 ti\u1ebfp t\u1ee5c ph\u00e1t tri\u1ec3n trong th\u1eddi gian d\u00e0i.<\/span><\/p>\n

Thi\u00ean tai v\u00e0 thay \u0111\u1ed5i v\u1ec1 l\u00e3i su\u1ea5t, t\u1ef7 gi\u00e1 h\u1ed1i \u0111o\u00e1i, quy \u0111\u1ecbnh, c\u00f4ng ngh\u1ec7 m\u1edbi v\u00e0 nhi\u1ec1u \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh l\u00e0 nh\u1eefng r\u1ee7i ro b\u00ean ngo\u00e0i ph\u1ea7n l\u1edbn n\u1eb1m ngo\u00e0i t\u1ea7m ki\u1ec3m so\u00e1t c\u1ee7a b\u1ea1n. Nh\u01b0ng b\u1ea1n c\u00f3 th\u1ec3 ki\u1ec3m so\u00e1t r\u1ee7i ro n\u1ed9i b\u1ed9 c\u1ee7a m\u00ecnh nh\u01b0: c\u00e1c v\u1ea5n \u0111\u1ec1 v\u1ec1 QA trong thi\u1ebft k\u1ebf ho\u1eb7c s\u1ea3n xu\u1ea5t, kh\u00f4ng tuy\u1ec3n d\u1ee5ng nh\u1eefng ng\u01b0\u1eddi c\u00f3 ki\u1ebfn \u200b\u200bth\u1ee9c v\u00e0 k\u1ef9 n\u0103ng ph\u00f9 h\u1ee3p v\u1edbi gi\u00e1 tr\u1ecb c\u1ee7a b\u1ea1n; kh\u00f4ng tho\u00e1t kh\u1ecfi s\u1ef1 thi\u1ebfu n\u0103ng l\u1ef1c, s\u1ef1 b\u1ea5t m\u00e3n v\u00e0 s\u1ef1 vi ph\u1ea1m; h\u1ec7 th\u1ed1ng y\u1ebfu cung c\u1ea5p d\u1eef li\u1ec7u kh\u00f4ng ch\u00ednh x\u00e1c; nh\u1eadp sai th\u1ecb tr\u01b0\u1eddng; ho\u1eb7c cung c\u1ea5p d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng k\u00e9m. Ngo\u1ea1i t\u00e1c v\u00e0 n\u1ed9i b\u1ed9 c\u1ea7n \u0111\u01b0\u1ee3c xem x\u00e9t trong qu\u00e1 tr\u00ecnh l\u1eadp k\u1ebf ho\u1ea1ch v\u00e0 c\u00e1c r\u1ee7i ro n\u1ed9i b\u1ed9 c\u1ea7n \u0111\u01b0\u1ee3c gi\u1ea3i quy\u1ebft trong k\u1ebf ho\u1ea1ch c\u1ee7a b\u1ea1n.<\/span><\/p>\n

L\u00ean k\u1ebf ho\u1ea1ch nh\u01b0 th\u1ebf n\u00e0o?<\/span><\/strong><\/p>\n

Tr\u01b0\u1edbc ti\u00ean, h\u00e3y l\u01b0u \u00fd c\u00e1ch m\u00e0 c\u00f4ng ty b\u1ea1n \u0111ang ho\u1ea1t \u0111\u1ed9ng trong m\u1ed9t b\u1ed1i c\u1ea3nh thay \u0111\u1ed5i. Nh\u1edd s\u1ef1 gi\u00fap \u0111\u1ee1 c\u1ee7a nh\u1eefng ng\u01b0\u1eddi kh\u00e1c \u0111\u1ec3 gi\u00fap b\u1ea1n x\u00e1c \u0111\u1ecbnh c\u00e1c r\u1ee7i ro, xem ch\u00fang c\u00f3 th\u1ec3 l\u00e0 c\u01a1 h\u1ed9i hay m\u1ed1i \u0111e d\u1ecda cho doanh nghi\u1ec7p c\u1ee7a b\u1ea1n. Th\u00e0nh vi\u00ean \u0111i\u1ec1u h\u00e0nh nh\u00f3m, nh\u00e2n vi\u00ean, c\u1ed1 v\u1ea5n, ban gi\u00e1m \u0111\u1ed1c, nh\u00f3m CEO, nh\u00e2n vi\u00ean ng\u00e2n h\u00e0ng ho\u1eb7c k\u1ebf to\u00e1n \u0111\u00e1ng tin c\u1eady c\u1ee7a b\u1ea1n, th\u1eadm ch\u00ed c\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o c\u00f3 suy ngh\u0129 kinh t\u1ebf c\u00f3 th\u1ec3 l\u00e0 ngu\u1ed3n th\u00f4ng tin m\u00e0 b\u1ea1n kh\u00f4ng bao gi\u1edd c\u00f3 th\u1ec3 t\u1ef1 m\u00ecnh truy c\u1eadp.<\/span><\/p>\n

\"\"<\/p>\n

Th\u1ee9 hai, c\u00f3 can \u0111\u1ea3m \u0111\u1ec3 ti\u1ebfp t\u1ee5c h\u1ecfi: “Nh\u1eefng thay \u0111\u1ed5i, s\u1ef1 ki\u1ec7n, th\u1ea3m h\u1ecda n\u00e0y s\u1ebd c\u00f3 \u1ea3nh h\u01b0\u1edfng ra sao \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p c\u1ee7a ch\u00fang ta? C\u00f4ng ty c\u1ee7a ch\u00fang ta?” Theo nh\u01b0 Andy Grove, ng\u01b0\u1eddi s\u00e1ng l\u1eadp v\u00e0 c\u1ef1u Gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh c\u1ee7a Intel, \u0111\u00e3 vi\u1ebft, “Ch\u1ec9 ng\u01b0\u1eddi hoang t\u01b0\u1edfng m\u1edbi t\u1ed3n t\u1ea1i!” Th\u1ee9 ba, gi\u1edbi thi\u1ec7u m\u1ed9t quy tr\u00ecnh l\u1eadp k\u1ebf ho\u1ea1ch h\u00e0ng n\u0103m b\u1eaft \u0111\u1ea7u b\u1eb1ng vi\u1ec7c l\u00ean k\u1ebf ho\u1ea1ch tr\u00ean gi\u1ea5y, sau \u0111\u00f3 l\u00ean l\u1ecbch \u0111\u00e1nh gi\u00e1 ti\u1ebfn tri\u1ec3n c\u00f4ng vi\u1ec7c m\u1ed7i qu\u00fd, \u0111i k\u00e8m l\u00e0 c\u00e1c cu\u1ed9c th\u1ea3o lu\u1eadn, thay \u0111\u1ed5i \u0111\u1ec3 t\u1ea1o \u1ea3nh h\u01b0\u1edfng l\u00ean ti\u1ebfn \u0111\u1ed9 c\u1ee7a k\u1ebf ho\u1ea1ch. Th\u1ee9 t\u01b0, d\u1ea1y cho nh\u00e2n vi\u00ean c\u1ee7a b\u1ea1n c\u00e1ch \u0111\u00e1nh gi\u00e1 t\u00e1c \u0111\u1ed9ng t\u00edch c\u1ef1c ho\u1eb7c ti\u00eau c\u1ef1c c\u1ee7a r\u1ee7i ro \u0111\u1ed1i v\u1edbi kh\u1ea3 n\u0103ng \u0111\u1ea1t \u0111\u01b0\u1ee3c t\u1ea7m nh\u00ecn c\u1ee7a c\u00f4ng ty.<\/span><\/p>\n

Qu\u00e1 tr\u00ecnh l\u1eadp k\u1ebf ho\u1ea1ch c\u1ea7n bao g\u1ed3m c\u00e1c cu\u1ed9c tr\u00f2 chuy\u1ec7n v\u1eefng v\u00e0ng v\u1ec1 c\u00e1ch t\u1eadn d\u1ee5ng, c\u0169ng nh\u01b0 gi\u1ea3m thi\u1ec3u r\u1ee7i ro, v\u1edbi th\u1ecfa thu\u1eadn v\u1ec1 nh\u1eefng ngu\u1ed3n l\u1ef1c c\u1ea7n thi\u1ebft \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c t\u1ea7m nh\u00ecn, v\u00ed d\u1ee5, nh\u1eefng ng\u01b0\u1eddi c\u00f3 ki\u1ebfn th\u1ee9c v\u00e0 k\u1ef9 n\u0103ng c\u1ee5 th\u1ec3; th\u00f4ng tin v\u1ec1 kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh; chi\u1ebfn l\u01b0\u1ee3c th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng; ti\u1ec1n cho t\u0103ng tr\u01b0\u1edfng t\u00e0i ch\u00ednh.<\/span><\/p>\n

H\u00e3y t\u1eadp trung v\u00e0o nh\u1eefng r\u1ee7i ro v\u00e0 s\u1ef1 b\u1ea5p b\u00eanh c\u00f3 x\u00e1c su\u1ea5t cao nh\u1ea5t \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn c\u00f4ng ty c\u1ee7a b\u1ea1n. C\u01a1 h\u1ed9i sao b\u0103ng t\u1eeb ngo\u00e0i v\u0169 tr\u1ee5 ph\u00e1 v\u1ee1 ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u1ee7a b\u1ea1n l\u00e0 kh\u1ea3 thi nh\u01b0ng kh\u00f4ng th\u1ec3 x\u1ea3y ra. Nh\u01b0ng h\u1ecfa ho\u1ea1n\/l\u0169 l\u1ee5t, t\u1ea5n c\u00f4ng m\u1ea1ng, \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh m\u1edbi ho\u1eb7c kh\u00e1ch h\u00e0ng thay \u0111\u1ed5i h\u00e0nh vi mua s\u1eafm \u0111\u1ec1u l\u00e0 nh\u1eefng r\u1ee7i ro c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng l\u1edbn \u0111\u1ebfn doanh nghi\u1ec7p, v\u00ec v\u1eady h\u00e3y x\u00e2y d\u1ef1ng m\u1ed9t k\u1ebf ho\u1ea1ch c\u00f3 t\u00ednh \u0111\u1ebfn nh\u1eefng r\u1ee7i ro \u0111\u00f3. V\u00e0 t\u1eadp trung v\u00e0o t\u1ea7m nh\u00ecn c\u1ee7a b\u1ea1n. Gi\u00f3 m\u1ea1nh c\u00f3 th\u1ec3 y\u00eau c\u1ea7u thuy\u1ec1n tr\u01b0\u1edfng gi\u1ea3i quy\u1ebft t\u1eeb tr\u00e1i sang ph\u1ea3i v\u00e0 quay l\u1ea1i, nh\u01b0ng n\u1ebfu b\u1ea1n lu\u00f4n bi\u1ebft “Ph\u00eda B\u1eafc” \u1edf \u0111\u00e2u, b\u1ea1n c\u00f3 th\u1ec3 gi\u1eef c\u00f4ng ty \u0111i theo h\u01b0\u1edbng m\u1ee5c ti\u00eau v\u00e0 t\u1ea7m nh\u00ecn d\u00e0i h\u1ea1n.<\/span><\/p>\n

www.entreperneur.com<\/span><\/strong><\/p>\n

C\u00e1c kh\u00f3a h\u1ecdc c\u00f9ng ch\u1ee7 \u0111\u1ec1<\/span><\/strong><\/em><\/p>\n

M\u1eddi b\u1ea1n tham kh\u1ea3o:<\/p>\n

T\u1ed4 CH\u1ee8C C\u00d4NG VI\u1ec6C HI\u1ec6U QU\u1ea2<\/a><\/strong><\/span> (GV: H\u1ed3 Tr\u1ecdng Lai<\/a><\/strong>)
\nKh\u00f3a h\u1ecdc h\u01b0\u1edbng d\u1eabn h\u1ecdc vi\u00ean t\u1ed5 ch\u1ee9c n\u01a1i l\u00e0m vi\u1ec7c \u2013 B\u1ed1 tr\u00ed kh\u00f4ng gian l\u00e0m vi\u1ec7c hi\u1ec7u qu\u1ea3, cung c\u1ea5p quy tr\u00ecnh thi\u1ebft k\u1ebf t\u1ed5 ch\u1ee9c b\u1ed9 m\u00e1y, quy tr\u00ecnh l\u1eadp k\u1ebf ho\u1ea1ch v\u00e0 th\u1ef1c thi hi\u1ec7u qu\u1ea3. H\u1ed7 tr\u1ee3 h\u1ecdc vi\u00ean x\u00e2y d\u1ef1ng b\u1ea3n m\u00f4 t\u1ea3 c\u00f4ng vi\u1ec7c. <\/span>
\nCHI\u1ebeN L\u01af\u1ee2C KINH DOANH<\/a> <\/strong><\/span>(GV: Robert Barcik<\/a><\/strong>)
\nKh\u00f3a h\u1ecdc h\u01b0\u1edbng d\u1eabn h\u1ecdc vi\u00ean hi\u1ec3u chi ti\u1ebft v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c kinh doanh v\u1edbi 5 nh\u00f3m ki\u1ebfn th\u1ee9c ch\u00ednh: M\u00f4i tr\u01b0\u1eddng c\u1ea1nh tranh, N\u0103ng l\u1ef1c chi\u1ebfn l\u01b0\u1ee3c, Chi\u1ebfn l\u01b0\u1ee3c kinh doanh, Chi\u1ebfn l\u01b0\u1ee3c c\u1ea5p c\u00f4ng ty v\u00e0 c\u00e1ch S\u00e1ng t\u1ea1o. H\u1ed7 tr\u1ee3 h\u1ecdc vi\u00ean x\u00e2y d\u1ef1ng, \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c kinh doanh ph\u00f9 h\u1ee3p, hi\u1ec7u qu\u1ea3 cho doanh nghi\u1ec7p, Startup c\u1ee7a m\u00ecnh. <\/span>
\nM\u00d4 H\u00ccNH KINH DOANH D\u00c0NH CHO CH\u1ee6 DOANH NGHI\u1ec6P, CEO, STARTUP<\/a><\/strong><\/span> (GV: Emad Saif<\/a><\/strong>)
\nKh\u00f3a h\u1ecdc gi\u00fap h\u1ecdc vi\u00ean hi\u1ec3u r\u00f5 v\u1ec1 m\u00f4 h\u00ecnh kinh doanh v\u00e0 khung m\u00f4 h\u00ecnh kinh doanh v\u1edbi 9 th\u00e0nh t\u1ed1 quan tr\u1ecdng c\u1ea5u th\u00e0nh n\u00ean 1 doanh nghi\u1ec7p. H\u01b0\u1edbng d\u1eabn h\u1ecdc vi\u00ean x\u00e2y d\u1ef1ng, \u0111i\u1ec1u ch\u1ec9nh m\u00f4 h\u00ecnh kinh doanh ph\u00f9 h\u1ee3p, hi\u1ec7u qu\u1ea3 cho doanh nghi\u1ec7p, startup c\u1ee7a m\u00ecnh.<\/p>\n","protected":false},"excerpt":{"rendered":"

Ch\u00e1y\/l\u0169, t\u1ea5n c\u00f4ng m\u1ea1ng ho\u1eb7c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh l\u00e0 nh\u1eefng r\u1ee7i ro c\u00f3 th\u1ec3 g\u00e2y t\u1ed5n h\u1ea1i cho c\u00f4ng vi\u1ec7c. T\u1ed1t nh\u1ea5t l\u00e0 lu\u00f4n lu\u00f4n s\u1eb5n s\u00e0ng. N\u0103m 2019…<\/p>\n","protected":false},"author":1,"featured_media":2459,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[27],"tags":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/bizuni.vn\/kien-thuc-quan-tri\/wp-content\/uploads\/2019\/08\/startup-c\u00f4ng-ngh\u1ec7.png?fit=979%2C355&ssl=1","_links":{"self":[{"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/posts\/3338"}],"collection":[{"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/comments?post=3338"}],"version-history":[{"count":0,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/posts\/3338\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/media\/2459"}],"wp:attachment":[{"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/media?parent=3338"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/categories?post=3338"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/tags?post=3338"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}