{"id":3378,"date":"2019-10-11T14:52:58","date_gmt":"2019-10-11T07:52:58","guid":{"rendered":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/?p=3378"},"modified":"2022-10-15T22:47:53","modified_gmt":"2022-10-15T15:47:53","slug":"dieu-can-lam-truoc-khi-dua-ra-mot-quyet-dinh-marketing-lon","status":"publish","type":"post","link":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/dieu-can-lam-truoc-khi-dua-ra-mot-quyet-dinh-marketing-lon\/","title":{"rendered":"\u0110i\u1ec1u c\u1ea7n l\u00e0m tr\u01b0\u1edbc khi \u0111\u01b0a ra m\u1ed9t quy\u1ebft \u0111\u1ecbnh Marketing l\u1edbn"},"content":{"rendered":"

Marketing c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n ph\u00e1t tri\u1ec3n doanh nghi\u1ec7p c\u1ee7a m\u00ecnh v\u00e0 \u0111\u01b0a n\u00f3 l\u00ean m\u1ed9t t\u1ea7m cao m\u1edbi – n\u1ebfu b\u1ea1n th\u1ef1c hi\u1ec7n \u0111\u00fang. Th\u1eadt kh\u00f4ng may, h\u1ea7u h\u1ebft c\u00e1c marketer l\u1eb7p l\u1ea1i c\u00e1c l\u1ed7i sai gi\u1ed1ng nhau. Khi m\u1ecdi ng\u01b0\u1eddi xung quanh b\u1ea1n c\u0169ng m\u1eafc l\u1ed7i t\u01b0\u01a1ng t\u1ef1 v\u1edbi vi\u1ec7c ti\u1ebfp th\u1ecb, th\u00ec vi\u1ec7c kh\u1eafc ph\u1ee5c ph\u01b0\u01a1ng ph\u00e1p c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 c\u1ef1c k\u1ef3 kh\u00f3 kh\u0103n.<\/strong>
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N\u1ebfu b\u1ea1n \u0111ang t\u00ecm c\u00e1ch c\u1ea3i thi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb c\u1ee7a m\u00ecnh \u0111\u1ec3 c\u00f3 th\u1ec3 t\u0103ng l\u1ee3i t\u1ee9c \u0111\u1ea7u t\u01b0, th\u00ec \u0111\u00e3 \u0111\u1ebfn l\u00fac b\u1ea1n n\u00ean b\u1eaft \u0111\u1ea7u ch\u1ee7 \u0111\u1ed9ng tr\u00e1nh nh\u1eefng sai l\u1ea7m ti\u1ebfp th\u1ecb ph\u1ed5 bi\u1ebfn nh\u1ea5t. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 5 sai l\u1ea7m v\u00e0 c\u00e1ch kh\u1eafc ph\u1ee5c:<\/span><\/span><\/p>\n

Ph\u1ee5 thu\u1ed9c v\u00e0o tr\u1ef1c gi\u00e1c h\u01a1n l\u00e0 d\u1eef li\u1ec7u th\u00f4ng tin<\/strong>
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Gi\u1ea3 \u0111\u1ecbnh v\u1ec1 nh\u1eefng g\u00ec s\u1ebd ho\u1eb7c kh\u00f4ng di\u1ec5n ra c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t sai l\u1ea7m l\u1edbn, v\u00e0 c\u0169ng l\u00e0 m\u1ed9t \u0111i\u1ec1u c\u0169ng kh\u00e1 ph\u1ed5 bi\u1ebfn m\u00e0 ngay c\u1ea3 nh\u1eefng marketer c\u00f3 kinh nghi\u1ec7m c\u0169ng m\u1eafc ph\u1ea3i.
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V\u1edbi r\u1ea5t nhi\u1ec1u c\u00f4ng c\u1ee5 thu th\u1eadp v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u c\u00f3 s\u1eb5n cho c\u00e1c doanh nghi\u1ec7p hi\u1ec7n nay, th\u1ef1c s\u1ef1 kh\u00f4ng c\u00f3 l\u00fd do g\u00ec \u0111\u1ec3 c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh d\u1ef1a tr\u00ean tr\u1ef1c gi\u00e1c.
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B\u1ea1n c\u00e0ng t\u00ecm hi\u1ec3u s\u00e2u v\u00e0o d\u1eef li\u1ec7u, hi\u1ec7u qu\u1ea3 ti\u1ebfp th\u1ecb c\u1ee7a b\u1ea1n s\u1ebd c\u00e0ng t\u1ed1t. B\u1ea1n ch\u1eafc ch\u1eafn kh\u00f4ng mu\u1ed1n th\u1ef1c hi\u1ec7n b\u01b0\u1edbc ti\u1ebfp theo c\u1ee7a m\u00ecnh d\u1ef1a tr\u00ean tr\u1ef1c gi\u00e1c ho\u1eb7c tin \u0111\u1ed3n v\u00e0 \u00fd ki\u1ebfn \u200b\u200bc\u1ee7a ng\u01b0\u1eddi kh\u00e1c – b\u1ea1n mu\u1ed1n xem nh\u1eefng s\u1ef1 th\u1eadt ph\u0169 ph\u00e0ng v\u1ec1 nh\u1eefng g\u00ec m\u00e0 \u0111ang ho\u1eb7c kh\u00f4ng x\u1ea3y ra.
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\u0110i\u1ec1u n\u00e0y kh\u00f4ng c\u00f3 ngh\u0129a l\u00e0 b\u1ea1n n\u00ean ng\u1eebng th\u1eed nghi\u1ec7m ho\u1eb7c ng\u1eebng l\u00e0m nh\u1eefng g\u00ec b\u1ea1n tin l\u00e0 \u0111\u00fang, b\u1ea1n n\u00ean c\u00f3 \u0111\u01b0\u1ee3c th\u00f4ng tin c\u00e0ng nhi\u1ec1u c\u00e0ng t\u1ed1t. V\u1ea5n \u0111\u1ec1 th\u1ef1c s\u1ef1 l\u00e0 khi c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb ph\u1ee5 thu\u1ed9c 80% v\u00e0o tr\u1ef1c gi\u00e1c v\u00e0 20% v\u00e0o d\u1eef li\u1ec7u.<\/span><\/p>\n

T\u00e2m l\u00fd \u0111\u00e1m \u0111\u00f4ng<\/strong>
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N\u1ebfu m\u1ecdi ng\u01b0\u1eddi \u0111\u1ec1u th\u00eam bi\u1ec3u t\u01b0\u1ee3ng c\u1ea3m x\u00fac v\u00e0o d\u00f2ng ch\u1ee7 \u0111\u1ec1 c\u1ee7a h\u1ecd, b\u1ea1n c\u0169ng s\u1ebd nh\u01b0 v\u1eady \u0111\u00fang kh\u00f4ng ?<\/em>
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V\u00e2ng, kh\u1ea3 n\u0103ng cao l\u00e0 b\u1ea1n s\u1ebd l\u00e0m v\u1eady. Trong gi\u1edbi ti\u1ebfp th\u1ecb, t\u1ea5t c\u1ea3 ch\u00fang ta \u0111\u1ec1u kh\u00f4ng th\u1ec3 tr\u00e1nh kh\u1ecfi vi\u1ec7c tr\u1edf th\u00e0nh nh\u1eefng con c\u1eebu \u0111i theo \u0111\u00e0n. N\u1ebfu c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb – \u0111\u1ed3ng nghi\u1ec7p c\u1ee7a ch\u00fang ta s\u1eed d\u1ee5ng m\u1ed9t k\u00eanh marketing, th\u00ec ch\u00fang ta c\u0169ng s\u1ebd s\u1eed d\u1ee5ng n\u00f3. N\u1ebfu c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb kh\u00e1c \u0111ang s\u1eed d\u1ee5ng m\u1ed9t chi\u1ebfn thu\u1eadt ti\u1ebfp th\u1ecb, th\u00ec ch\u00fang ta c\u0169ng s\u1ebd s\u1eed d\u1ee5ng n\u00f3. V\u00ec v\u1eady, thay v\u00ec s\u1eed d\u1ee5ng l\u00fd tr\u00ed c\u1ee7a m\u00ecnh, ch\u00fang ta c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng \u0111i theo h\u01b0\u1edbng m\u00e0 ph\u1ea7n l\u1edbn m\u1ecdi ng\u01b0\u1eddi \u0111ang \u0111i. Hi\u1ec7n t\u01b0\u1ee3ng nh\u1ecf n\u00e0y l\u00e0 l\u00e0m theo v\u00e0 sao ch\u00e9p t\u1eeb ng\u01b0\u1eddi kh\u00e1c, ch\u00fang \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 \u201c T\u00e2m l\u00fd \u0111\u00e1m \u0111\u00f4ng\u201d .
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B\u00e2y gi\u1edd t\u00f4i* kh\u00f4ng n\u00f3i r\u1eb1ng vi\u1ec7c kh\u00e1m ph\u00e1 nh\u1eefng g\u00ec \u0111ang ho\u1ea1t \u0111\u1ed9ng l\u00e0 sai. Nh\u01b0ng sao ch\u00e9p nh\u1eefng g\u00ec \u0111\u00e3 x\u1ea3y ra kh\u00f4ng ph\u1ea3i l\u00fac n\u00e0o c\u0169ng l\u00e0 c\u00e1ch t\u1ed1t nh\u1ea5t \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng – v\u00ec \u0111\u00f4i khi n\u00f3 c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn t\u01b0 t\u01b0\u1edfng thi\u1ec3n c\u1eadn v\u00e0 t\u00e2m l\u00fd ki\u00eau ng\u1ea1o.<\/span><\/p>\n

\"\"<\/p>\n

Th\u1eed m\u1ecdi k\u00eanh ti\u1ebfp th\u1ecb nh\u01b0ng kh\u00f4ng cho c\u00e1c k\u00eanh \u0111\u1ee7 th\u1eddi gian \u0111\u1ec3 \u0111\u01b0a ra k\u1ebft qu\u1ea3<\/strong>
\n<\/span><\/p>\n

H\u1ea7u h\u1ebft c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb ng\u00e0y nay b\u1ecb ph\u00e2n t\u00e2m b\u1edfi \u0111\u1ed1i t\u01b0\u1ee3ng h\u00e0o nho\u00e1ng m\u1edbi nh\u1ea5t – h\u1ecd th\u1eed m\u1ecdi k\u00eanh m\u1edbi c\u00e0ng nhanh c\u00e0ng t\u1ed1t. V\u00e0 khi h\u1ecd kh\u00f4ng nh\u1eadn \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 ngay l\u1eadp t\u1ee9c, h\u1ecd c\u0169ng nhanh ch\u00f3ng ng\u1eebng l\u1ea1i. \u0110\u00e2y l\u00e0 m\u1ed9t c\u00e1ch nhanh ch\u00f3ng v\u00e0 d\u1ec5 d\u00e0ng \u0111\u1ec3 \u0111\u1ed1t ch\u00e1y ng\u00e2n s\u00e1ch ti\u1ebfp th\u1ecb.
\n<\/span><\/p>\n

Ch\u1ec9 v\u00ec th\u1ebf gi\u1edbi k\u1ef9 thu\u1eadt s\u1ed1 \u0111ang chuy\u1ec3n \u0111\u1ed9ng v\u1edbi t\u1ed1c \u0111\u1ed9 nhanh kh\u00f4ng c\u00f3 ngh\u0129a l\u00e0 b\u1ea1n c\u0169ng s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c ti\u1ec1n l\u00e3i ngay t\u1eeb kho\u1ea3n \u0111\u1ea7u t\u01b0 ti\u1ebfp th\u1ecb c\u1ee7a m\u00ecnh. B\u1edfi v\u00ec, b\u1ea5t k\u1ec3 k\u00eanh n\u00e0o – cho d\u00f9 \u0111\u00f3 l\u00e0 Instagram, YouTube th\u00ec \u0111\u1ed1i t\u01b0\u1ee3ng m\u00e0 b\u1ea1n \u0111ang c\u1ed1 g\u1eafng ti\u1ebfp c\u1eadn l\u00e0 con ng\u01b0\u1eddi. V\u00e0, c\u1ea7n c\u00f3 th\u1eddi gian \u0111\u1ec3 x\u00e2y d\u1ef1ng k\u1ebft n\u1ed1i v\u1edbi h\u1ecd v\u00e0 thu h\u00fat h\u1ecd.
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Ngo\u00e0i ra, h\u1ea7u h\u1ebft c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb t\u1eadp trung v\u00e0o vi\u1ec7c th\u1eed c\u00e1c k\u00eanh m\u1edbi thay v\u00ec cung c\u1ea5p cho kh\u00e1ch h\u00e0ng tr\u1ea3i nghi\u1ec7m mua s\u1eafm \u0111a k\u00eanh. Nh\u01b0ng n\u1ebfu b\u1ea1n mu\u1ed1n c\u00f3 \u0111\u01b0\u1ee3c l\u1ee3i nhu\u1eadn t\u1ed1t t\u1eeb ti\u1ebfp th\u1ecb, b\u1ea1n n\u00ean t\u1eadp trung v\u00e0o vi\u1ec7c cung c\u1ea5p cho kh\u00e1ch h\u00e0ng tr\u1ea3i nghi\u1ec7m tr\u00ean nhi\u1ec1u k\u00eanh kh\u00e1c nhau. Theo b\u00e1o c\u00e1o t\u1eeb Omnisend, kh\u00e1ch h\u00e0ng tham gia tr\u1ea3i nghi\u1ec7m b\u00e1n h\u00e0ng \u0111a k\u00eanh (omnichannel) s\u1ebd s\u1eb5n s\u00e0ng chi th\u00eam 13%.<\/span><\/p>\n

Kh\u00f4ng \u00e1p d\u1ee5ng ph\u01b0\u01a1ng ph\u00e1p ti\u1ebfp th\u1ecb Kaizen<\/strong>
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Nh\u1eafc \u0111\u1ebfn ph\u01b0\u01a1ng ph\u00e1p ti\u1ebfp c\u1eadn c\u1ee7a Kaizen b\u1ea1n c\u00f3 th\u1ea5y quen thu\u1ed9c kh\u00f4ng?<\/strong> N\u00f3i m\u1ed9t c\u00e1ch \u0111\u01a1n gi\u1ea3n, ph\u01b0\u01a1ng ph\u00e1p n\u00e0y n\u00f3i r\u1eb1ng ch\u00fang ta n\u00ean h\u01b0\u1edbng t\u1edbi s\u1ef1 c\u1ea3i ti\u1ebfn li\u00ean t\u1ee5c v\u1edbi nh\u1eefng \u00fd t\u01b0\u1edfng nh\u1ecf, gia t\u0103ng s\u1ef1 thay \u0111\u1ed5i c\u00f3 th\u1ec3 mang l\u1ea1i t\u00e1c \u0111\u1ed9ng t\u00edch c\u1ef1c l\u1edbn. N\u00f3i \u0111\u1ebfn ti\u1ebfp th\u1ecb, c\u00f3 ngh\u0129a l\u00e0 cho d\u00f9 b\u1ea1n c\u00f3 th\u00e0nh c\u00f4ng hay hi\u1ec3u bi\u1ebft \u0111\u1ebfn \u0111\u00e2u, b\u1ea1n c\u0169ng kh\u00f4ng th\u1ec3 ng\u1ee7 qu\u00ean tr\u01b0\u1edbc nh\u1eefng chi\u1ebfn th\u1eafng trong qu\u00e1 kh\u1ee9 v\u00e0 ng\u1eebng h\u1ecdc h\u1ecfi v\u00e0 th\u1eed nghi\u1ec7m. \u0110\u1eb7c bi\u1ec7t l\u00e0 trong th\u1ebf gi\u1edbi ng\u00e0y nay, n\u01a1i c\u00f4ng ngh\u1ec7 v\u00e0 AI ( tr\u00ed th\u00f4ng minh nh\u00e2n t\u1ea1o) \u0111ang thay \u0111\u1ed5i c\u00e1ch th\u1ee9c ti\u1ebfp th\u1ecb.
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B\u1ea1n \u0111ang theo ph\u01b0\u01a1ng ph\u00e1p n\u00e0y? B\u1ea1n \u0111ang c\u1ed1 g\u1eafng c\u1ea3i thi\u1ec7n, v\u00e0 n\u1ebfu b\u1ea1n c\u1ea3i thi\u1ec7n th\u00ec b\u1ea1n c\u00f3 l\u00e0m \u0111i\u1ec1u \u0111\u00f3 m\u1ed9t c\u00e1ch nh\u1ea5t qu\u00e1n? H\u00e3y nh\u1edb r\u1eb1ng: t\u00ednh nh\u1ea5t qu\u00e1n l\u00e0 ch\u00eca kh\u00f3a \u0111\u1ec3 ti\u1ebfp th\u1ecb th\u00e0nh c\u00f4ng.<\/span><\/p>\n

\"\"<\/p>\n

Qu\u00ean kh\u00e1ch h\u00e0ng quen thu\u1ed9c<\/strong>
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Khi n\u00f3i \u0111\u1ebfn vi\u1ec7c th\u00fac \u0111\u1ea9y t\u1ef7 su\u1ea5t ho\u00e0n v\u1ed1n (ROI) trong marketing, c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb th\u01b0\u1eddng t\u1eadp trung v\u00e0o nh\u1eefng g\u00ec h\u1ecd c\u00f3 th\u1ec3 l\u00e0m \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng m\u1edbi. Qu\u00e1 nhi\u1ec1u n\u0103ng l\u01b0\u1ee3ng \u0111\u01b0\u1ee3c \u0111\u1ed5 v\u00e0o \u0111\u1ec3 mang l\u1ea1i l\u01b0\u1ee3ng ng\u01b0\u1eddi truy c\u1eadp tr\u00ean trang web v\u00e0 bi\u1ebfn h\u1ecd th\u00e0nh kh\u00e1ch h\u00e0ng \u0111\u1ec3 r\u1ed3i b\u1ea1n d\u1ec5 d\u00e0ng qu\u00ean \u0111i \u0111\u1ed1i t\u01b0\u1ee3ng s\u1ed1 m\u1ed9t c\u1ee7a m\u00ecnh: kh\u00e1ch h\u00e0ng.
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B\u00e1o c\u00e1o c\u1ee7a Small Business Trends cho bi\u1ebft x\u00e1c su\u1ea5t b\u00e1n cho kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i l\u00e0 60-70 %, trong khi x\u00e1c su\u1ea5t b\u00e1n cho kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng m\u1edbi l\u00e0 5-20%.
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V\u00ec th\u1ebf l\u00e0 t\u1ea1i sao t\u1eadp trung v\u00e0o kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i l\u00e0 r\u1ea5t quan tr\u1ecdng. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t v\u00e0i s\u1ed1 li\u1ec7u th\u1ed1ng k\u00ea nhanh n\u00eau b\u1eadt l\u00fd do t\u1ea1i sao duy tr\u00ec ti\u1ebfp th\u1ecb \u0111\u00e1ng \u0111\u1ec3 \u0111\u1ea7u t\u01b0.
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Kh\u00e1ch h\u00e0ng quen thu\u1ed9c chi ti\u00eau trung b\u00ecnh nhi\u1ec1u h\u01a1n 33% so v\u1edbi kh\u00e1ch h\u00e0ng m\u1edbi.
\nHBR b\u00e1o c\u00e1o r\u1eb1ng vi\u1ec7c t\u0103ng t\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng ch\u1ec9 b\u1eb1ng 5% s\u1ebd l\u00e0m t\u0103ng l\u1ee3i nhu\u1eadn t\u1eeb 25% \u0111\u1ebfn 95%.
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M\u1eb7c d\u00f9 v\u1eady, r\u1ea5t nhi\u1ec1u nh\u00e0 ti\u1ebfp th\u1ecb b\u1ecf qua duy tr\u00ec Marketing, nh\u01b0ng b\u1ea1n kh\u00f4ng n\u00ean m\u1eafc sai l\u00e0m \u0111\u00f3.<\/span><\/p>\n

www.entrepreneur.com<\/span><\/strong><\/p>\n

C\u00e1c kh\u00f3a h\u1ecdc c\u00f9ng ch\u1ee7 \u0111\u1ec1<\/span><\/strong><\/em><\/p>\n

M\u1eddi b\u1ea1n tham kh\u1ea3o:<\/p>\n

X\u00c2Y D\u1ef0NG TH\u01af\u01a0NG HI\u1ec6U CHU\u1ea8N QU\u1ed0C T\u1ebe<\/a> <\/strong><\/span>(GV: Nguy\u1ec5n \u0110\u1ee9c S\u01a1n<\/a><\/strong>)
\nKh\u00f3a h\u1ecdc gi\u00fap h\u1ecdc vi\u00ean tri\u1ec3n khai k\u1ebf ho\u1ea1ch x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u chu\u1ea9n qu\u1ed1c t\u1ebf b\u1eb1ng c\u00e1ch n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c s\u1ef1 ng\u1ea7m hi\u1ec3u v\u1ec1 kh\u00e1ch h\u00e0ng , h\u1ecdc c\u00e1ch nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u v\u00e0 t\u1ea1o ra s\u1ef1 kh\u00e1c bi\u1ec7t. H\u01b0\u1edbng d\u1eabn h\u1ecdc vi\u00ean c\u00e1c h\u00ecnh th\u1ee9c truy\u1ec1n th\u00f4ng t\u00edch h\u1ee3p, cung c\u1ea5p b\u00e0i h\u1ecdc th\u1ef1c t\u1ebf v\u1ec1 Slogan v\u00e0 \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u.<\/span>
\nCEO D\u00c0NH CHO CH\u1ee6 DOANH NGHI\u1ec6P, GI\u00c1M \u0110\u1ed0C \u0110I\u1ec0U H\u00c0NH<\/a><\/strong><\/span>
\nKh\u00f3a h\u1ecdc trang b\u1ecb ki\u1ebfn th\u1ee9c qu\u1ea3n tr\u1ecb doanh nghi\u1ec7p to\u00e0n di\u1ec7n, ph\u00e1t tri\u1ec3n, n\u00e2ng t\u1ea7m t\u01b0 duy chi\u1ebfn l\u01b0\u1ee3c, t\u01b0 duy qu\u1ea3n tr\u1ecb v\u00e0 h\u1ecdc vi\u00ean ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng c\u00e1c ki\u1ebfn th\u1ee9c c\u1ee7a kh\u00e1o h\u1ecdc v\u00e0o th\u1ef1c t\u1ebf doanh nghi\u1ec7p.<\/span>
\nCEO + CT QU\u1ed0C T\u1ebe CHO CH\u1ee6 DOANH NGHI\u1ec6P, GI\u00c1M \u0110\u1ed0C \u0110I\u1ec0U H\u00c0NH<\/a><\/strong><\/span>
\nKh\u00f3a h\u1ecdc trang b\u1ecb ki\u1ebfn th\u1ee9c qu\u1ea3n tr\u1ecb doanh nghi\u1ec7p to\u00e0n di\u1ec7n, c\u1eadp nh\u1eadt c\u00e1c ki\u1ebfn th\u1ee9c qu\u1ea3n tr\u1ecb doanh nghi\u1ec7p qu\u1ed1c t\u1ebf, ph\u00e1t tri\u1ec3n, n\u00e2ng t\u1ea7m t\u01b0 duy chi\u1ebfn l\u01b0\u1ee3c, t\u01b0 qu\u1ea3n tr\u1ecb v\u00e0 h\u1ecdc vi\u00ean ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng c\u00e1c ki\u1ebfn th\u1ee9c c\u1ee7a kh\u00f3a h\u1ecdc v\u00e0o th\u1ef1c t\u1ebf doanh nghi\u1ec7p.<\/p>\n","protected":false},"excerpt":{"rendered":"

Marketing c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n ph\u00e1t tri\u1ec3n doanh nghi\u1ec7p c\u1ee7a m\u00ecnh v\u00e0 \u0111\u01b0a n\u00f3 l\u00ean m\u1ed9t t\u1ea7m cao m\u1edbi – n\u1ebfu b\u1ea1n th\u1ef1c hi\u1ec7n \u0111\u00fang. Th\u1eadt kh\u00f4ng may, h\u1ea7u h\u1ebft…<\/p>\n","protected":false},"author":1,"featured_media":3313,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[27],"tags":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/bizuni.vn\/kien-thuc-quan-tri\/wp-content\/uploads\/2019\/10\/Lam-the-nao-de-thuc-hien-ke-hoach-thiet-ke-du-an-mot-cach-thiet-thuc-ben-vung-va-kha-thi-bytuong-com.jpg?fit=1920%2C794&ssl=1","_links":{"self":[{"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/posts\/3378"}],"collection":[{"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/comments?post=3378"}],"version-history":[{"count":0,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/posts\/3378\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/media\/3313"}],"wp:attachment":[{"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/media?parent=3378"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/categories?post=3378"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/tags?post=3378"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}