{"id":3384,"date":"2019-10-11T16:02:36","date_gmt":"2019-10-11T09:02:36","guid":{"rendered":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/?p=3384"},"modified":"2022-10-15T22:47:53","modified_gmt":"2022-10-15T15:47:53","slug":"cach-cac-chuyen-gia-su-dung-noi-dung-de-tao-ra-thuong-hieu-va-tang-doanh-so","status":"publish","type":"post","link":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/cach-cac-chuyen-gia-su-dung-noi-dung-de-tao-ra-thuong-hieu-va-tang-doanh-so\/","title":{"rendered":"C\u00e1ch c\u00e1c chuy\u00ean gia s\u1eed d\u1ee5ng n\u1ed9i dung \u0111\u1ec3 t\u1ea1o ra th\u01b0\u01a1ng hi\u1ec7u v\u00e0 t\u0103ng doanh s\u1ed1"},"content":{"rendered":"

Internet v\u00e0 m\u1ea1ng x\u00e3 h\u1ed9i t\u1ea1o n\u00ean nhi\u1ec1u k\u00eanh d\u00e0nh cho kinh doanh \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c nhi\u1ec1u kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 x\u00e2y d\u1ef1ng \u0111\u1ed1i t\u01b0\u1ee3ng h\u1ecd h\u01b0\u1edbng \u0111\u1ebfn. M\u1ed7i ng\u00e0y c\u00f3 h\u01a1n 4 t\u1ec9 ng\u01b0\u1eddi d\u00f9ng Internet, v\u00e0 con s\u1ed1 n\u00e0y c\u00f2n ti\u1ebfp t\u1ee5c t\u0103ng l\u00ean, mang \u0111\u1ebfn c\u01a1 h\u1ed9i l\u1edbn \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c nh\u1eefng \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng l\u1edbn h\u01a1n.<\/span><\/strong><\/p>\n

Trong khi c\u01a1 h\u1ed9i l\u00e0 \u0111i\u1ec1u t\u1ed1t, c\u00f3 qu\u00e1 nhi\u1ec1u th\u00f4ng tin nhi\u1ec5u. V\u00f4 s\u1ed1 trang web, c\u00f4ng ty v\u00e0 doanh nghi\u1ec7p \u0111ang h\u01b0\u1edbng th\u00f4ng \u0111i\u1ec7p t\u1edbi b\u1ed1n t\u1ef7 ng\u01b0\u1eddi d\u00f9ng. Qu\u1ea3ng c\u00e1o k\u00e9o s\u1ef1 ch\u00fa \u00fd c\u1ee7a ng\u01b0\u1eddi d\u00f9ng m\u1ea1ng x\u00e3 h\u1ed9i \u1edf m\u1ed7i l\u01b0\u1ee3t truy c\u1eadp. Vi\u1ec7c n\u1ed5i b\u1eadt tr\u1edf n\u00ean quan tr\u1ecdng. L\u00e0m th\u1ebf n\u00e0o doanh nghi\u1ec7p c\u1ee7a b\u1ea1n th\u1ef1c hi\u1ec7n \u0111i\u1ec1u \u0111\u00f3 s\u1ebd li\u00ean quan \u0111\u1ebfn r\u1ea5t nhi\u1ec1u y\u1ebfu t\u1ed1 kh\u00e1c nhau, m\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 quan tr\u1ecdng nh\u1ea5t l\u00e0 ti\u1ebfp th\u1ecb n\u1ed9i dung, \u0111i\u1ec1u n\u00e0y t\u1ea1o ra s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng nhi\u1ec1u g\u1ea5p ba l\u1ea7n so v\u1edbi qu\u1ea3ng c\u00e1o t\u00ecm ki\u1ebfm c\u00f3 tr\u1ea3 ph\u00ed.<\/span><\/p>\n

\u0110i\u1ec1u m\u00e0 b\u1ea1n \u0111\u01b0\u1ee3c khuy\u00ean l\u00e0m \u0111\u00f3 l\u00e0 t\u1eadn d\u1ee5ng nhi\u1ec1u nh\u1eefng n\u1ed9i dung c\u1ee7a m\u00ecnh, h\u01a1n l\u00e0 vi\u1ec7c ch\u1ec9 \u0111\u01a1n gi\u1ea3n \u0111\u0103ng t\u1ea3i n\u1ed9i dung \u0111\u00f3. B\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng n\u1ed9i dung \u0111\u1ec3 t\u1ea1o th\u00eam nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u v\u00e0 t\u0103ng doanh s\u1ed1 c\u1ee7a m\u00ecnh b\u1eb1ng c\u00e1ch th\u1ef1c hi\u1ec7n theo c\u00e1c g\u1ee3i \u00fd sau:<\/span><\/p>\n

\"\"<\/p>\n

S\u1eed d\u1ee5ng c\u00e1ch k\u1ec3 chuy\u1ec7n<\/span><\/strong><\/p>\n

Qu\u00e1 nhi\u1ec1u n\u1ed9i dung t\u1eeb c\u00e1c doanh nghi\u1ec7p cu\u1ed1i c\u00f9ng ch\u1ec9 l\u00e0 t\u1eadp trung v\u00e0o h\u1ecd, t\u1eadp trung v\u00e0o chi ti\u1ebft c\u00e1c thay \u0111\u1ed5i trong c\u00f4ng ty, doanh s\u1ed1 m\u1edbi, c\u00e1c \u0111\u1ed9ng th\u00e1i \u0111ang \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n, v.v. N\u00f3i c\u00e1ch kh\u00e1c, nh\u1eefng n\u1ed9i dung m\u00e0 kh\u00e1ch h\u00e0ng kh\u00f4ng quan t\u00e2m s\u1ebd d\u1eabn \u0111\u1ebfn t\u1ef7 l\u1ec7 th\u1ea5p h\u1ecd m\u1edf email. K\u1ec3 m\u1ed9t c\u00e2u chuy\u1ec7n k\u1ebft n\u1ed1i kh\u00e1ch h\u00e0ng v\u1edbi th\u00f4ng \u0111i\u1ec7p v\u00e0 thu h\u00fat h\u1ecd. \u0110\u00e3 c\u00f3 r\u1ea5t nhi\u1ec1u c\u00f4ng ty l\u00e0m t\u1ed1t \u0111i\u1ec1u n\u00e0y. Chi\u1ebfn d\u1ecbch Think Diffirent c\u1ee7a Apple l\u00e0 m\u1ed9t v\u00ed d\u1ee5 ti\u00eau bi\u1ec3u. Thay v\u00ec ch\u1ec9 ra nh\u1eefng l\u1ee3i \u00edch c\u1ee7a m\u00e1y t\u00ednh, h\u1ecd \u0111\u00e3 k\u1ec3 m\u1ed9t c\u00e2u chuy\u1ec7n khi\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u1ea3m th\u1ea5y nh\u01b0 h\u1ecd \u0111ang tham gia m\u1ed9t phong tr\u00e0o l\u1edbn.<\/span><\/p>\n

Kh\u1edfi \u0111\u1ea7u b\u1eb1ng c\u00e1ch ngh\u0129 r\u1eb1ng s\u1ebd kh\u00f4ng ai quan t\u00e2m \u0111\u1ebfn l\u00e0 nh\u1eefng g\u00ec b\u1ea1n l\u00e0m. Sau \u0111\u00f3, l\u00ean k\u1ebf ho\u1ea1ch l\u00e0m th\u1ebf n\u00e0o b\u1ea1n c\u00f3 th\u1ec3 khi\u1ebfn h\u1ecd quan t\u00e2m. S\u1eed d\u1ee5ng h\u00ecnh th\u1ee9c k\u1ec3 chuy\u1ec7n trong n\u1ed9i dung c\u1ee7a b\u1ea1n v\u00e0 \u0111i\u1ec1u \u0111\u00f3 s\u1ebd gi\u00fap b\u1ea1n ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c xa h\u01a1n v\u00ec h\u00ecnh th\u1ee9c n\u00e0y thu h\u00fat, khi\u1ebfn \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee7a b\u1ea1n quan t\u00e2m v\u00e0 chia s\u1ebb.<\/span><\/p>\n

S\u1eed d\u1ee5ng h\u00ecnh \u1ea3nh<\/span><\/strong><\/p>\n

N\u1ed9i dung c\u00f3 th\u1ec3 nh\u00e0m ch\u00e1n, \u0111\u1eb7c bi\u1ec7t l\u00e0 n\u1ed9i dung vi\u1ebft. Tuy nhi\u00ean, vi\u1ec7c s\u1eed d\u1ee5ng h\u00ecnh \u1ea3nh trong m\u1ed9t th\u1ebf gi\u1edbi k\u1ef9 thu\u1eadt s\u1ed1 l\u1ea1i thu h\u00fat s\u1ef1 ch\u00fa \u00fd. \u0110i\u1ec1u t\u1ed1t v\u1ec1 th\u1eddi \u0111i\u1ec3m ch\u00fang ta \u0111ang s\u1ed1ng l\u00e0 n\u1ed9i dung h\u00ecnh \u1ea3nh c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng l\u1ea1i \u1edf nhi\u1ec1u n\u01a1i v\u00e0 b\u1eb1ng nhi\u1ec1u c\u00e1ch. \u0110\u1ea7u t\u01b0 ngu\u1ed3n l\u1ef1c v\u00e0o vi\u1ec7c t\u1ea1o n\u1ed9i dung tr\u1ef1c quan s\u1ebd \u0111\u01b0\u1ee3c quay tr\u1edf l\u1ea1i doanh nghi\u1ec7p c\u1ee7a b\u1ea1n theo s\u1ef1 t\u0103ng tr\u01b0\u1edfng \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng v\u00e0 t\u0103ng doanh s\u1ed1.<\/span><\/p>\n

\"\"<\/p>\n

S\u00e1ng t\u1ea1o cho kh\u00e1ch h\u00e0ng l\u00fd t\u01b0\u1edfng<\/span><\/strong><\/p>\n

Khi m\u1ed9t doanh nghi\u1ec7p t\u1ea1o ra n\u1ed9i dung, h\u1ecd \u0111\u00e3 ngh\u0129 v\u1ec1 m\u1ed9t nh\u00f3m l\u1edbn ng\u01b0\u1eddi online s\u1ebd ti\u00eau th\u1ee5 n\u1ed9i dung \u0111\u00f3. V\u1ea5n \u0111\u1ec1 l\u00e0 nh\u00f3m n\u00e0y ti\u00eau th\u1ee5 n\u1ed9i dung v\u1edbi t\u01b0 c\u00e1ch c\u00e1 nh\u00e2n. M\u1ed9t n\u1ed9i dung hay s\u1ebd t\u1ea1o s\u1ef1 t\u1eadp trung v\u00e0o cu\u1ed9c tr\u00f2 chuy\u1ec7n v\u00e0 s\u1ef1 k\u1ebft n\u1ed1i, nh\u01b0 th\u1ec3 ng\u01b0\u1eddi \u0111\u00f3 \u0111ang ng\u1ed3i ngay b\u00ean c\u1ea1nh b\u1ea1n v\u00e0 b\u1ea1n \u0111ang n\u00f3i tr\u1ef1c ti\u1ebfp v\u1edbi h\u1ecd. \u0110i\u1ec1u \u0111\u00f3 l\u00e0m cho h\u1ecd c\u1ea3m th\u1ea5y nh\u01b0 b\u1ea1n \u0111ang gi\u1ea3i quy\u1ebft m\u1ed9t v\u1ea5n \u0111\u1ec1 c\u1ee7a h\u1ecd m\u00e0 kh\u00f4ng ai bi\u1ebft. B\u1ea1n ph\u1ea3i t\u1ea1o n\u1ed9i dung cho m\u1ed9t ng\u01b0\u1eddi: kh\u00e1ch h\u00e0ng l\u00fd t\u01b0\u1edfng c\u1ee7a b\u1ea1n.<\/span><\/p>\n

M\u1ed7i ng\u01b0\u1eddi \u0111\u1ec1u kh\u00e1c nhau, v\u00ec v\u1eady khi b\u1ea1n c\u1ed1 g\u1eafng ti\u1ebfp c\u1eadn m\u1ecdi ng\u01b0\u1eddi, cu\u1ed1i c\u00f9ng b\u1ea1n kh\u00f4ng ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c ai c\u1ea3. \u0110i\u1ec1u \u0111\u00f3 n\u00f3i l\u00ean vi\u1ec7c n\u1ed9i dung kh\u00f4ng n\u00ean ch\u1ec9 l\u00e0 m\u1ed9t \u0111i\u1ec1u m\u00e0 b\u1ea1n c\u1ea7n l\u00e0m, nh\u01b0ng s\u1ebd l\u00e0 m\u1ed9t ph\u1ea7n kh\u00f4ng th\u1ec3 thi\u1ebfu trong k\u1ebf ho\u1ea1ch ti\u1ebfp th\u1ecb chi\u1ebfn l\u01b0\u1ee3c, n\u00f3 cho ph\u00e9p b\u1ea1n t\u1eadn d\u1ee5ng \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee7a m\u00ecnh m\u1ed9t c\u00e1ch t\u1ef1 nhi\u00ean. S\u1eed d\u1ee5ng ti\u1ebfp th\u1ecb n\u1ed9i dung \u0111\u1ec3 t\u1ea1o th\u00eam s\u1ef1 nh\u1eadn th\u1ee9c cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n v\u00e0 t\u1eeb \u0111\u00f3 th\u00ec t\u0103ng tr\u01b0\u1edfng doanh s\u1ed1 s\u1ebd theo sau.<\/span><\/p>\n

www.entrepreneur.com<\/span><\/strong><\/p>\n

C\u00e1c kh\u00f3a h\u1ecdc c\u00f9ng ch\u1ee7 \u0111\u1ec1<\/span><\/strong><\/em><\/p>\n

M\u1eddi b\u1ea1n tham kh\u1ea3o:<\/p>\n

X\u00c2Y D\u1ef0NG TH\u01af\u01a0NG HI\u1ec6U CHU\u1ea8N QU\u1ed0C T\u1ebe<\/a> <\/strong><\/span>(GV: Nguy\u1ec5n \u0110\u1ee9c S\u01a1n<\/a><\/strong>)
\nKh\u00f3a h\u1ecdc gi\u00fap h\u1ecdc vi\u00ean tri\u1ec3n khai k\u1ebf ho\u1ea1ch x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u chu\u1ea9n qu\u1ed1c t\u1ebf b\u1eb1ng c\u00e1ch n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c s\u1ef1 ng\u1ea7m hi\u1ec3u v\u1ec1 kh\u00e1ch h\u00e0ng , h\u1ecdc c\u00e1ch nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u v\u00e0 t\u1ea1o ra s\u1ef1 kh\u00e1c bi\u1ec7t. H\u01b0\u1edbng d\u1eabn h\u1ecdc vi\u00ean c\u00e1c h\u00ecnh th\u1ee9c truy\u1ec1n th\u00f4ng t\u00edch h\u1ee3p, cung c\u1ea5p b\u00e0i h\u1ecdc th\u1ef1c t\u1ebf v\u1ec1 Slogan v\u00e0 \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u.<\/span>
\nQUY TR\u00ccNH X\u00c2Y D\u1ef0NG TH\u01af\u01a0NG HI\u1ec6U<\/a> <\/strong><\/span>(GV: \u0110\u1eb7ng Thanh V\u00e2n<\/a><\/strong>)
\nKh\u00f3a h\u1ecdc cung c\u1ea5p quy tr\u00ecnh 10 b\u01b0\u1edbc x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u, c\u00e1c ph\u01b0\u01a1ng ph\u00e1p c\u00e1 nh\u00e2n h\u00f3a th\u01b0\u01a1ng hi\u1ec7u, h\u01b0\u1edbng d\u1eabn h\u1ecdc vi\u00ean ph\u00e2n t\u00edch m\u00f4 h\u00ecnh \u0111\u00e1nh gi\u00e1 t\u00e0i s\u1ea3n th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec3 h\u1ecdc vi\u00ean bi\u1ebft c\u00e1ch x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c kh\u00e1c bi\u1ec7t h\u00f3a v\u00e0 l\u1ef1a ch\u1ecdn ph\u01b0\u01a1ng ph\u00e1p kh\u00e1c bi\u1ec7t h\u00f3a ph\u00f9 h\u1ee3p v\u1edbi s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p.<\/span>
\nXU H\u01af\u1edaNG MARKETING B\u1eb0NG T\u01af\u01a0NG T\u00c1C V\u00c0 C\u1ed8NG \u0110\u1ed2NG<\/a> <\/strong><\/span>(GV: L\u00ea Qu\u1ed1c Vinh<\/strong>)
\nKh\u00f3a h\u1ecdc h\u01b0\u1edbng d\u1eabn h\u1ecdc vi\u00ean t\u1ed1i \u01b0u h\u00f3a ho\u1ea1t \u0111\u1ed9ng marketing cho doanh nghi\u1ec7p b\u1eb1ng chi\u1ebfn l\u01b0\u1ee3c Marketing 3.0, bi\u1ebft c\u00e1ch t\u0103ng c\u01b0\u1eddng t\u00ednh t\u01b0\u01a1ng t\u00e1c trong Marketing hi\u1ec7n \u0111\u1ea1i. H\u1ecdc vi\u00ean \u0111\u01b0\u1ee3c cung c\u1ea5p ki\u1ebfn th\u1ee9c v\u1ec1 m\u00f4 h\u00ecnh truy\u1ec1n th\u00f4ng v\u00e0 chi\u1ebfn l\u01b0\u1ee3c \u201cStory \u2013 Doing\u201d, c\u00e1ch gia t\u0103ng doanh s\u1ed1 chi\u1ebfn l\u01b0\u1ee3c marketing v\u00e0 h\u1ed7 tr\u1ee3 b\u00e1n h\u00e0ng.<\/p>\n","protected":false},"excerpt":{"rendered":"

Internet v\u00e0 m\u1ea1ng x\u00e3 h\u1ed9i t\u1ea1o n\u00ean nhi\u1ec1u k\u00eanh d\u00e0nh cho kinh doanh \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c nhi\u1ec1u kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 x\u00e2y d\u1ef1ng \u0111\u1ed1i t\u01b0\u1ee3ng h\u1ecd h\u01b0\u1edbng \u0111\u1ebfn. M\u1ed7i…<\/p>\n","protected":false},"author":1,"featured_media":3366,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[27],"tags":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/bizuni.vn\/kien-thuc-quan-tri\/wp-content\/uploads\/2019\/10\/photo-1491336477066-31156b5e4f35-1.jpg?fit=500%2C333&ssl=1","_links":{"self":[{"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/posts\/3384"}],"collection":[{"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/comments?post=3384"}],"version-history":[{"count":0,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/posts\/3384\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/media\/3366"}],"wp:attachment":[{"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/media?parent=3384"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/categories?post=3384"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/tags?post=3384"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}