{"id":3401,"date":"2019-10-11T17:39:42","date_gmt":"2019-10-11T10:39:42","guid":{"rendered":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/?p=3401"},"modified":"2022-10-15T22:47:53","modified_gmt":"2022-10-15T15:47:53","slug":"lam-gi-neu-khach-hang-khong-mua-san-pham-cua-ban","status":"publish","type":"post","link":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/lam-gi-neu-khach-hang-khong-mua-san-pham-cua-ban\/","title":{"rendered":"L\u00e0m g\u00ec n\u1ebfu kh\u00e1ch h\u00e0ng kh\u00f4ng mua s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n?"},"content":{"rendered":"

B\u00ed quy\u1ebft l\u00e0 t\u00ecm ra nh\u00f3m nh\u1eefng kh\u00e1ch h\u00e0ng mu\u1ed1n mua s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n, gi\u00fap h\u1ecd d\u1ec5 d\u00e0ng mua v\u00e0 d\u1ec5 d\u00e0ng thuy\u1ebft ph\u1ee5c ng\u01b0\u1eddi kh\u00e1c mua s\u1ea3n ph\u1ea9m.<\/span><\/i><\/strong><\/p>\n

Kh\u00f4ng ai m\u1edf c\u00f4ng ty l\u1ea1i c\u00f3 \u00fd \u0111\u1ecbnh ph\u00e1 s\u1ea3n, nh\u01b0ng 75% trong s\u1ed1 h\u1ecd l\u1ea1i kh\u00f4ng tr\u00e1nh kh\u1ecfi th\u1ea5t b\u1ea1i. T\u1ea1i sao l\u1ea1i nh\u01b0 v\u1eady?<\/span><\/p>\n

M\u1ed9t s\u1ed1 ng\u01b0\u1eddi trong s\u1ed1 h\u1ecd n\u00f3i \u0111\u00f9a v\u00e0 n\u00f3i r\u1eb1ng h\u1ecd ch\u1ec9 \u0111\u01a1n gi\u1ea3n l\u00e0 h\u1ebft ti\u1ec1n ho\u1eb7c kh\u00f4ng c\u00f3 th\u1eddi gian. Trong khi c\u00f3 nhi\u1ec1u l\u00fd do khi\u1ebfn c\u00e1c c\u00f4ng ty th\u1ea5t b\u1ea1i, th\u00ec th\u1ef1c t\u1ebf l\u00e0: c\u00e1c c\u00f4ng ty th\u1ea5t b\u1ea1i n\u1ebfu h\u1ecd kh\u00f4ng c\u00f3 \u0111\u1ee7 kh\u00e1ch h\u00e0ng. Kh\u00f4ng c\u00f3 kh\u00e1ch h\u00e0ng, m\u1ed9t c\u00f4ng ty kh\u00f3 c\u00f3 th\u1ec3 s\u1ed1ng s\u00f3t v\u00e0 ph\u00e1t tri\u1ec3n.
\n<\/span><\/p>\n

D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 l\u00fd do doanh nghi\u1ec7p \u0111\u1ea5u tranh \u0111\u1ec3 thu h\u00fat \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng, v\u00e0 \u0111i\u1ec1u c\u1ea7n l\u00e0m \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c nh\u1eefng kh\u00e1ch h\u00e0ng \u0111\u00f3.<\/span><\/p>\n

S\u1ea3n ph\u1ea9m h\u1ea5p d\u1eabn<\/strong>
\n<\/span><\/p>\n

\u0110\u00f4i khi s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n kh\u00f4ng h\u1ea5p d\u1eabn. C\u00e1c doanh nh\u00e2n kh\u00f4ng mu\u1ed1n th\u1eeba nh\u1eadn \u0111\u1ee9a con c\u1ee7a m\u00ecnh l\u00e0 t\u1ec7. B\u1ea1n \u0111\u00e3 ph\u00e1t tri\u1ec3n n\u00f3, b\u1ea1n y\u00eau th\u00edch n\u00f3, nh\u01b0ng n\u1ebfu kh\u00f4ng c\u00f3 ai y\u00eau s\u1ea3n ph\u1ea9m nh\u01b0 b\u1ea1n th\u00ec sao?
\n<\/span><\/p>\n

H\u00e3y trung th\u1ef1c m\u1ed9t c\u00e1ch t\u00e0n nh\u1eabn. T\u00ecm hi\u1ec3u nh\u1eefng \u0111i\u1ec1u kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng kh\u00f4ng th\u00edch v\u00e0 thay \u0111\u1ed5i s\u1ea3n ph\u1ea9m th\u00e0nh th\u1ee9 m\u00e0 h\u1ecd s\u1ebd mua. Ngo\u00e0i ra, h\u00e3y ngh\u0129 v\u1ec1 th\u1eddi gian v\u00e0 ti\u1ec1n b\u1ea1n b\u1ecf ra nh\u01b0 m\u1ed9t chi ph\u00ed ch\u00ecm, h\u1ecdc h\u1ecfi t\u1eeb tr\u1ea3i nghi\u1ec7m \u0111\u00f3, sau \u0111\u00f3 t\u1eadp trung v\u00e0o \u0111i\u1ec1u g\u00ec kh\u00e1c mang l\u1ea1i ROI (Return On Investment:t\u1ec9 l\u1ec7 l\u1ee3i nhu\u1eadn) t\u1ed1t h\u01a1n cho th\u1eddi gian v\u00e0 kh\u1ea3 n\u0103ng c\u1ee7a b\u1ea1n. R\u1ed1t cu\u1ed9c, ch\u00fang ta \u0111ang n\u00f3i v\u1ec1 cu\u1ed9c s\u1ed1ng c\u1ee7a b\u1ea1n, v\u00e0 b\u1ea1n kh\u00f4ng n\u00ean l\u00e3ng ph\u00ed n\u00f3.<\/span><\/p>\n

\"\"<\/p>\n

S\u1ea3n ph\u1ea9m tuy\u1ec7t v\u1eddi trong m\u1ed9t th\u1ecb tr\u01b0\u1eddng nh\u1ecf<\/strong>
\n<\/span><\/p>\n

C\u00f3 l\u1ebd s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n r\u1ea5t tuy\u1ec7t, nh\u01b0ng ch\u1ec9 c\u00f3 th\u1ecb tr\u01b0\u1eddng \u0111\u1ee7 l\u1edbn, ho\u1eb7c c\u00f3 \u0111\u1ee7 ng\u01b0\u1eddi mu\u1ed1n mua s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n \u0111\u1ec3 l\u00e0m cho c\u00f4ng ty c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 t\u1ed3n t\u1ea1i \u0111\u01b0\u1ee3c.
\n<\/span><\/p>\n

Th\u1ef1c hi\u1ec7n m\u1ed9t s\u1ed1 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng v\u1ec1 s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, nh\u1eefng ng\u01b0\u1eddi \u0111\u01b0a ra v\u1ea5n \u0111\u1ec1 b\u1ea1n \u0111ang c\u1ed1 g\u1eafng gi\u1ea3i quy\u1ebft. N\u1ebfu b\u1ea1n cung c\u1ea5p d\u1ecbch v\u1ee5 cho ch\u00f3 c\u1ea3nh nh\u01b0ng nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng c\u1ee7a b\u1ea1n ch\u1ec9 ra r\u1eb1ng ch\u1ec9 c\u00f3 100 ch\u1ee7 s\u1edf h\u1eefu ch\u00f3 trong th\u1ecb tr\u1ea5n b\u1ea1n ch\u1ecdn, b\u1ea1n s\u1ebd c\u1ea7n th\u00eam nhi\u1ec1u d\u1ecbch v\u1ee5 th\u00fa y kh\u00e1c, ho\u1eb7c bao g\u1ed3m m\u00e8o, ho\u1eb7c tr\u1edf th\u00e0nh b\u00e1c s\u0129 th\u00fa y ho\u1eb7c xem x\u00e9t \u0111\u1ebfn \u1edf m\u1ed9t th\u1ecb tr\u1ea5n kh\u00e1c. N\u00f3i c\u00e1ch kh\u00e1c, n\u1ebfu th\u1ecb tr\u01b0\u1eddng cho s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n qu\u00e1 nh\u1ecf \u0111\u1ec3 c\u00f4ng ty c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 t\u1ed3n t\u1ea1i, b\u1ea1n c\u1ea7n ph\u1ea3i m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng c\u1ee7a m\u00ecnh, cung c\u1ea5p th\u00eam s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 cho kh\u00e1ch h\u00e0ng ho\u1eb7c t\u1eadp trung v\u00e0o m\u1ed9t th\u1ecb tr\u01b0\u1eddng m\u1edbi.<\/span><\/p>\n

Nh\u1ea7m \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng<\/strong>
\n<\/span><\/p>\n

\u0110\u00e0n \u00f4ng \u1edf \u0111\u1ed9 tu\u1ed5i 50 c\u00f3 th\u1ec3 l\u00e0 th\u1ecb tr\u01b0\u1eddng ho\u00e0n h\u1ea3o cho b\u1ea1n, nh\u01b0ng n\u1ebfu b\u1ea1n \u0111\u00e3 nh\u1eafm m\u1ee5c ti\u00eau v\u00e0o \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng \u1edf \u0111\u1ed9 tu\u1ed5i 30, b\u1ea1n s\u1ebd c\u1ea7n ph\u1ea3i chuy\u1ec3n tr\u1ecdng t\u00e2m th\u1ecb tr\u01b0\u1eddng c\u1ee7a m\u00ecnh.
\nPh\u00e2n t\u00edch nh\u00f3m v\u00e0 ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng mua s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n, nh\u01b0ng c\u0169ng ch\u00fa \u00fd \u0111\u1ebfn t\u00e2m l\u00fd v\u00e0 h\u00e0nh vi c\u1ee7a h\u1ecd.<\/span><\/p>\n

\"\"<\/p>\n

\u0110i\u1ec3m kh\u00e1c bi\u1ec7t<\/strong>
\n<\/span><\/p>\n

B\u1ea1n c\u1ea7n t\u00ecm ra c\u00e1ch \u0111\u1ec3 n\u1ed5i b\u1eadt trong \u0111\u00e1m \u0111\u00f4ng, \u0111\u1ec3 ph\u00e2n bi\u1ec7t s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m t\u01b0\u01a1ng t\u1ef1 \u0111\u01b0\u1ee3c cung c\u1ea5p b\u1edfi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.
\n<\/span><\/p>\n

L\u1eadp danh s\u00e1ch c\u00e1c t\u00ednh n\u0103ng v\u00e0 l\u1ee3i \u00edch c\u1ee7a c\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u00e0 so s\u00e1nh t\u1eebng s\u1ea3n ph\u1ea9m v\u1edbi s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n. N\u1ebfu s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n kh\u00f4ng h\u1eb3n t\u1ed1t h\u01a1n v\u1ec1 nhi\u1ec1u kh\u00eda c\u1ea1nh, b\u1ea1n c\u1ea7n quay l\u1ea1i b\u1ea3n thi\u1ebft k\u1ebf, t\u00ecm hi\u1ec3u xem kh\u00e1ch h\u00e0ng coi tr\u1ecdng gi\u00e1 tr\u1ecb n\u00e0o, sau \u0111\u00f3 thi\u1ebft k\u1ebf m\u1ed9t c\u00e1i g\u00ec \u0111\u00f3 mang l\u1ea1i l\u1ee3i th\u1ebf c\u1ea1nh tranh th\u1ef1c s\u1ef1.<\/span><\/p>\n

Th\u00f4ng \u0111i\u1ec7p<\/strong>
\n<\/span><\/p>\n

C\u00f3 th\u1ec3 l\u00e0 trang web v\u00e0 h\u1ed7 tr\u1ee3 marketing (marketing collateral) qu\u00e1 ph\u1ee9c t\u1ea1p ho\u1eb7c qu\u00e1 mang t\u00ednh k\u1ef9 thu\u1eadt \u0111\u1ec3 kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 hi\u1ec3u \u0111\u01b0\u1ee3c. Ho\u1eb7c c\u00f3 th\u1ec3 \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng \u0111ang b\u00e1n c\u00e1c t\u00ednh n\u0103ng v\u00e0 l\u1ee3i \u00edch c\u1ee7a s\u1ea3n ph\u1ea9m nh\u01b0ng kh\u00f4ng cho kh\u00e1ch h\u00e0ng th\u1ea5y \u0111\u01b0\u1ee3c t\u1ea7m quan tr\u1ecdng v\u00e0 l\u00ed do t\u1ea1i sao kh\u00e1ch h\u00e0ng n\u00ean s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a c\u00f4ng ty b\u1ea1n.
\n<\/span><\/p>\n

M\u1eddi m\u1ed9t c\u00f4ng ty ti\u1ebfp th\u1ecb v\u00e0 truy\u1ec1n th\u00f4ng ho\u1eb7c chuy\u00ean gia t\u01b0 v\u1ea5n xem x\u00e9t c\u00e1c t\u00e0i s\u1ea3n ti\u1ebfp th\u1ecb c\u1ee7a b\u1ea1n, t\u1eeb g\u00f3c \u0111\u1ed9 kh\u00e1ch h\u00e0ng, v\u00e0 sau \u0111\u00f3 nh\u1edd h\u1ecd m\u00f4 t\u1ea3 ng\u1eafn g\u1ecdn trong hai c\u00e2u. B\u1ea1n l\u00e0m g\u00ec v\u00e0 t\u1ea1i sao kh\u00e1ch h\u00e0ng n\u00ean quan t\u00e2m s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n ?<\/span><\/p>\n

Bao b\u00ec<\/strong>
\n<\/span><\/p>\n

Li\u1ec7u s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n \u0111\u00e3 \u0111\u01b0\u1ee3c \u0111\u00f3ng g\u00f3i \u0111\u00fang c\u00e1ch ? C\u00f3 l\u1ebd b\u1ea1n c\u1ea7n ph\u1ea3i \u201cb\u00f3\u201d m\u1ed9t s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 v\u1edbi nhau, v\u00ed d\u1ee5, mua xe v\u00e0 nh\u1eadn \u0111\u01b0\u1ee3c d\u1ecbch v\u1ee5 mi\u1ec5n ph\u00ed trong 5 n\u0103m.
\n<\/span><\/p>\n

Nh\u00ecn v\u00e0o bao b\u00ec, nh\u00ecn v\u00e0o t\u1ea5t c\u1ea3 c\u00e1c \u0111i\u1ec3m ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng (customer touchpoint), v\u00e0 d\u1ecbch v\u1ee5 \u0111\u00f3ng g\u00f3i m\u00e0 b\u00e2y gi\u1edd b\u1ea1n cung c\u1ea5p k\u00e8m theo s\u1ea3n ph\u1ea9m. Y\u00eau c\u1ea7u kh\u00e1ch h\u00e0ng ph\u1ea3n h\u1ed3i. Thi\u1ebft k\u1ebf bao b\u00ec theo \u00fd kh\u00e1ch h\u00e0ng. H\u00e3y nh\u1edb r\u1eb1ng, \u0111\u00f3 kh\u00f4ng ch\u1ec9 l\u00e0 s\u1ea3n ph\u1ea9m, m\u00e0 c\u00f2n l\u00e0 s\u1ef1 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng s\u1ebd quy\u1ebft \u0111\u1ecbnh li\u1ec7u b\u1ea1n s\u1ebd \u0111\u00f3ng c\u1eeda hay c\u00f3 th\u00eam kh\u00e1ch h\u00e0ng quen thu\u1ed9c.<\/span><\/p>\n

Gi\u00e1 c\u1ea3 v\u00e0 \u0111i\u1ec1u kho\u1ea3n thanh to\u00e1n<\/strong>
\n<\/span><\/p>\n

Cu\u1ed1i c\u00f9ng, c\u00f3 l\u1ebd kh\u00e1ch h\u00e0ng kh\u00f4ng ngh\u0129 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n cung c\u1ea5p \u0111\u1ee7 gi\u00e1 tr\u1ecb \u0111\u1ec3 \u0111\u01b0\u1ee3c x\u1ee9ng \u0111\u00e1ng v\u1edbi gi\u00e1 m\u00e0 b\u1ea1n \u0111\u01b0a ra. Ho\u1eb7c c\u00e1ch kh\u00e1c, c\u00f3 th\u1ec3 h\u1ecd \u0111ang lo ng\u1ea1i v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 m\u00e0 b\u1ea1n \u0111ang cung c\u1ea5p \u1edf m\u1ed9t m\u1ee9c gi\u00e1 th\u1ea5p nh\u01b0 v\u1eady. C\u00f3 th\u1ec3 h\u1ecd c\u1ea7n thanh to\u00e1n tr\u1ea3i \u0111\u1ec1u theo th\u1eddi gian ho\u1eb7c h\u00e0ng th\u00e1ng thay v\u00ec thanh to\u00e1n m\u1ed9t l\u1ea7n.
\n<\/span><\/p>\n

Nh\u00ecn v\u00e0o c\u00e1ch \u0111\u1ed1i th\u1ee7 c\u1ee7a b\u1ea1n \u0111ang t\u00ednh ph\u00ed, n\u00f3i chuy\u1ec7n v\u1edbi kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n, \u0111\u00e1nh gi\u00e1 m\u1ee9c \u0111\u1ed9 nh\u1ea1y c\u1ea3m v\u1ec1 gi\u00e1 c\u1ee7a h\u1ecd v\u00e0 cung c\u1ea5p cho h\u1ecd m\u1ed9t s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 \u0111\u1ed9c nh\u1ea5t ho\u1eb7c m\u1ee9c gi\u00e1 m\u00e0 h\u1ecd kh\u00f4ng th\u1ec3 c\u00f3 \u1edf b\u1ea5t k\u1ef3 n\u01a1i n\u00e0o kh\u00e1c, v\u1edbi d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng v\u01b0\u1ee3t tr\u00ean mong \u0111\u1ee3i.
\n<\/span><\/p>\n

B\u00ed quy\u1ebft l\u00e0 t\u00ecm ra t\u1eadp h\u1ee3p nh\u1eefng kh\u00e1ch h\u00e0ng mu\u1ed1n mua s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n, gi\u00fap h\u1ecd d\u1ec5 d\u00e0ng mua v\u00e0 d\u1ec5 d\u00e0ng gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m v\u1edbi ng\u01b0\u1eddi kh\u00e1c. M\u1ed9t khi b\u1ea1n c\u00f3 ng\u01b0\u1eddi h\u00e2m m\u1ed9 cu\u1ed3ng nhi\u1ec7t, c\u01a1 s\u1edf kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n c\u0169ng s\u1ebd ph\u00e1t tri\u1ec3n. Nh\u01b0ng n\u1ebfu v\u00ec b\u1ea5t k\u1ef3 l\u00fd do g\u00ec, kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n kh\u00f4ng th\u00edch s\u1ea3n ph\u1ea9m ho\u1eb7c c\u00f3 qu\u00e1 \u00edt ng\u01b0\u1eddi trong s\u1ed1 h\u1ecd \u1ee7ng h\u1ed9 c\u00f4ng ty, th\u00ec h\u00e3y ng\u1eebng l\u1ea1i, h\u00e3y \u00e1p d\u1ee5ng t\u1ea5t c\u1ea3 nh\u1eefng g\u00ec b\u1ea1n \u0111\u00e3 h\u1ecdc v\u00e0 b\u1eaft \u0111\u1ea7u k\u1ebf ho\u1ea1ch m\u1ea1o hi\u1ec3m ti\u1ebfp theo c\u1ee7a m\u00ecnh.<\/span><\/p>\n

www.entrepreneur.com<\/span><\/strong><\/p>\n

C\u00e1c kh\u00f3a h\u1ecdc c\u00f9ng ch\u1ee7 \u0111\u1ec1:<\/span><\/strong><\/em><\/p>\n

M\u1eddi b\u1ea1n tham kh\u1ea3o:<\/p>\n

TUY\u1ec6T \u0110\u1ec8NH D\u1ecaCH V\u1ee4 KH\u00c1CH H\u00c0NG<\/a><\/strong><\/span> (GV: Francis H\u00f9ng<\/a><\/strong>)
\nKh\u00f3a h\u1ecdc cung c\u1ea5p c\u00e1c k\u1ef9 n\u0103ng v\u01b0\u1ee3t s\u1ef1 mong \u0111\u1ee3i c\u1ee7a kh\u00e1ch h\u00e0ng, r\u00e8n luy\u1ec7n k\u0129 n\u0103ng \u0111\u1ec9nh cao trong gi\u1ea3i quy\u1ebft ph\u00e0n n\u00e0n c\u1ee7a kh\u00e1ch h\u00e0ng. H\u01b0\u1edbng d\u1eabn h\u1ecdc vi\u00ean th\u1ef1c t\u1eadp phong c\u00e1ch d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng sang tr\u1ecdng v\u1edbi tri\u1ebft l\u00fd \u201cVui l\u00f2ng kh\u00e1ch \u0111\u1ebf, v\u1eeba l\u00f2ng kh\u00e1ch \u0111i\u201d.<\/span>
\nK\u1ef8 N\u0102NG THUY\u1ebeT PH\u1ee4C<\/a> <\/strong><\/span>(GV: Philip Hesketh<\/a><\/strong>)
\nKh\u00f3a h\u1ecdc gi\u00fap h\u1ecdc vi\u00ean c\u1ea3i thi\u1ec7n k\u1ef9 n\u0103ng t\u01b0\u01a1ng t\u00e1c v\u1edbi ng\u01b0\u1eddi kh\u00e1c trong c\u00e1c t\u00ecnh hu\u1ed1ng x\u00e3 h\u1ed9i. Cung c\u1ea5p c\u00e1c ki\u1ebfn th\u1ee9c gi\u00fap h\u1ecdc vi\u00ean tr\u1edf th\u00e0nh ng\u01b0\u1eddi c\u00f3 s\u1ee9c thuy\u1ebft ph\u1ee5c h\u01a1n, b\u1ed5 sung c\u00e1c k\u1ef9 n\u0103ng m\u1ec1m c\u1ea7n thi\u1ebft cho h\u1ecdc vi\u00ean \u0111\u1ec3 tr\u1edf th\u00e0nh ng\u01b0\u1eddi thuy\u1ebft ph\u1ee5c gi\u1ecfi v\u00e0 c\u00f3 s\u1ee9c \u1ea3nh h\u01b0\u1edfng.<\/span>
\n50 T\u00c2M L\u00dd KH\u00c1CH H\u00c0NG KHI MUA H\u00c0NG<\/a> <\/strong><\/span>(GV: H\u00e0 Anh Tu\u1ea5n<\/a><\/strong>)
\nKh\u00f3a h\u1ecdc h\u01b0\u1edbng d\u1eabn h\u1ecdc vi\u00ean n\u1eafm b\u1eaft t\u00e2m l\u00fd kh\u00e1ch tr\u01b0\u1edbc khi mua h\u00e0ng, cung c\u1ea5p b\u00ed quy\u1ebft \u0111\u1ec3 t\u1ea1o cho kh\u00e1ch h\u00e0ng c\u1ea3m x\u00fac t\u00edch c\u1ef1c, h\u1ecdc \u0111\u01b0\u1ee3c k\u1ef9 thu\u1eadt \u201cr\u1eafc l\u00f4ng ng\u1ed7ng\u201d – b\u00ed quy\u1ebft gi\u00fap kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng th\u1eadt \u0111\u1ec3 tr\u1edf th\u00e0nh chuy\u00ean gia b\u00e1n h\u00e0ng chuy\u00ean nghi\u1ec7p.<\/p>\n","protected":false},"excerpt":{"rendered":"

B\u00ed quy\u1ebft l\u00e0 t\u00ecm ra nh\u00f3m nh\u1eefng kh\u00e1ch h\u00e0ng mu\u1ed1n mua s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n, gi\u00fap h\u1ecd d\u1ec5 d\u00e0ng mua v\u00e0 d\u1ec5 d\u00e0ng thuy\u1ebft ph\u1ee5c ng\u01b0\u1eddi kh\u00e1c…<\/p>\n","protected":false},"author":1,"featured_media":3369,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[21],"tags":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/bizuni.vn\/kien-thuc-quan-tri\/wp-content\/uploads\/2019\/10\/photo-1510751190565-de07085fcad6.jpg?fit=500%2C426&ssl=1","_links":{"self":[{"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/posts\/3401"}],"collection":[{"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/comments?post=3401"}],"version-history":[{"count":0,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/posts\/3401\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/media\/3369"}],"wp:attachment":[{"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/media?parent=3401"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/categories?post=3401"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/tags?post=3401"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}