{"id":3416,"date":"2019-10-14T02:34:05","date_gmt":"2019-10-13T19:34:05","guid":{"rendered":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/?p=3416"},"modified":"2022-10-15T22:47:53","modified_gmt":"2022-10-15T15:47:53","slug":"tao-thanh-phan-ben-vung-trong-mo-hinh-kinh-doanh-cua-ban","status":"publish","type":"post","link":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/tao-thanh-phan-ben-vung-trong-mo-hinh-kinh-doanh-cua-ban\/","title":{"rendered":"T\u1ea1o th\u00e0nh ph\u1ea7n b\u1ec1n v\u1eefng trong m\u00f4 h\u00ecnh kinh doanh c\u1ee7a b\u1ea1n"},"content":{"rendered":"

Bi\u1ebfn \u0111\u1ed5i kh\u00ed h\u1eadu \u0111\u00e3 xu\u1ea5t hi\u1ec7n trong c\u00e1c tin t\u1ee9c v\u1ec1 nh\u1eefng cu\u1ed9c bi\u1ec3u t\u00ecnh g\u1ea7n \u0111\u00e2y \u1edf Lu\u00e2n \u0110\u00f4n v\u00e0 tr\u00ean kh\u1eafp th\u1ebf gi\u1edbi b\u1edfi nh\u1eefng nh\u00e0 ho\u1ea1t \u0111\u1ed9ng y\u00eau c\u1ea7u h\u00e0nh \u0111\u1ed9ng m\u1ea1nh m\u1ebd h\u01a1n t\u1eeb ch\u00ednh ph\u1ee7 v\u1ec1 ch\u00ednh s\u00e1ch m\u00f4i tr\u01b0\u1eddng. Khi phong tr\u00e0o n\u00e0y ph\u00e1t tri\u1ec3n r\u1ed9ng, nhi\u1ec1u doanh nghi\u1ec7p \u0111ang l\u00e0m vi\u1ec7c \u0111\u1ec3 k\u1ebft h\u1ee3p c\u00e1c nguy\u00ean t\u1eafc b\u1ec1n v\u1eefng v\u00e0o c\u00e1c m\u00f4 h\u00ecnh c\u1ee7a h\u1ecd.<\/span><\/strong><\/p>\n

Nh\u1eefng nguy\u00ean t\u1eafc n\u00e0y bao g\u1ed3m m\u1ed9t lo\u1ea1t c\u00e1c m\u1ed1i quan t\u00e2m v\u1ec1 \u0111\u1ea1o \u0111\u1ee9c, ch\u1eb3ng h\u1ea1n nh\u01b0 sau:<\/span><\/p>\n

– Quy\u1ec1n v\u00e0 b\u1ed3i th\u01b0\u1eddng c\u1ee7a ng\u01b0\u1eddi lao \u0111\u1ed9ng
\n<\/span><\/p>\n

– Gi\u1ea3i quy\u1ebft c\u00e1c v\u1ea5n \u0111\u1ec1 m\u00f4i tr\u01b0\u1eddng
\n<\/span><\/p>\n

– S\u1eed d\u1ee5ng n\u0103ng l\u01b0\u1ee3ng t\u00e1i t\u1ea1o
\n<\/span><\/p>\n

– H\u1ea1n ch\u1ebf ch\u1ea5t th\u1ea3i
\n<\/span><\/p>\n

– Gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 ngh\u00e8o \u0111\u00f3i
\n<\/span><\/p>\n

– \u01afu ti\u00ean s\u1ee9c kh\u1ecfe ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u00f4ng qua c\u00e1c th\u00e0nh ph\u1ea7n h\u1eefu c\u01a1 v\u00e0 \u00edt \u0111\u1ed9c t\u1ed1<\/span><\/p>\n

Theo c\u00e1c d\u1ef1 \u0111o\u00e1n t\u1eeb \u1ee6y ban kinh doanh v\u00e0 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng, l\u1ee3i \u00edch c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng trong nh\u1eefng nguy\u00ean t\u1eafc n\u00e0y c\u00f3 th\u1ec3 t\u1ea1o ra nh\u1eefng c\u01a1 h\u1ed9i kinh t\u1ebf l\u1edbn cho c\u00e1c doanh nghi\u1ec7p, v\u1edbi gi\u00e1 tr\u1ecb l\u00ean t\u1edbi 12 ngh\u00ecn t\u1ef7 \u0111\u00f4 la v\u00e0o n\u0103m 2030. Nh\u01b0ng x\u00e2y d\u1ef1ng m\u1ed9t doanh nghi\u1ec7p v\u1edbi m\u00f4 h\u00ecnh s\u1ea3n xu\u1ea5t b\u1ec1n v\u1eefng c\u00f3 th\u1ec3 t\u1ed1n k\u00e9m v\u00e0 kh\u00f3 kh\u0103n, \u0111\u1eb7c bi\u1ec7t l\u00e0 \u0111\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf ho\u1eb7c nh\u1eefng ng\u01b0\u1eddi v\u1eeba m\u1edbi b\u1eaft \u0111\u1ea7u.<\/span><\/p>\n

Molly Fienning \u0111\u00e3 tr\u1ea3i nghi\u1ec7m nh\u1eefng th\u00e1ch th\u1ee9c c\u1ee7a vi\u1ec7c t\u1ea1o ra m\u1ed9t c\u00f4ng ty v\u1edbi s\u1ea3n ph\u1ea9m xanh khi c\u00f4 v\u00e0 c\u00e1c \u0111\u1ed1i t\u00e1c c\u1ee7a m\u00ecnh ra m\u1eaft Notra, s\u1ea3n ph\u1ea9m k\u00ednh r\u00e2m v\u1edbi khung c\u00f3 th\u1ec3 ph\u00e2n h\u1ee7y.<\/span><\/p>\n

“Ch\u00fang t\u00f4i c\u1ea3m th\u1ea5y m\u1ed9t tr\u00e1ch nhi\u1ec7m \u0111\u1ec3 ch\u0103m s\u00f3c cho h\u00e0nh tinh n\u00e0y cho con c\u00e1i c\u1ee7a ch\u00fang t\u00f4i, cho con c\u00e1i c\u1ee7a t\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi” Fienning n\u00f3i. \u00dd th\u1ee9c tr\u00e1ch nhi\u1ec7m \u0111\u00f3 \u0111\u00e3 gi\u00fap c\u00f4 t\u00ecm c\u00e1c gi\u1ea3i ph\u00e1p xanh, t\u1eeb c\u00e1c v\u1eadt li\u1ec7u th\u00e2n thi\u1ec7n v\u1edbi m\u00f4i tr\u01b0\u1eddng cho \u0111\u1ebfn vi\u1ec7c t\u1ea1o ra m\u1ed9t chi\u1ebfn d\u1ecbch Marketing ph\u00f9 h\u1ee3p v\u1edbi ng\u00e2n s\u00e1ch. C\u00f4 c\u0169ng cam k\u1ebft khuy\u1ebfn kh\u00edch c\u00e1c ch\u1ee7 doanh nghi\u1ec7p kh\u00e1c theo \u0111u\u1ed5i c\u00e1c gi\u1ea3i ph\u00e1p kinh doanh xanh c\u1ee7a ri\u00eang m\u00ecnh.<\/span><\/p>\n

Ch\u00fang t\u00f4i \u0111\u00e3 n\u00f3i chuy\u1ec7n v\u1edbi m\u1ed9t s\u1ed1 doanh nghi\u1ec7p \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c nh\u1eefng l\u1eddi khuy\u00ean t\u1ed1t nh\u1ea5t v\u1ec1 c\u00e1ch t\u1ea1o ra m\u00f4 h\u00ecnh kinh doanh th\u00e0nh c\u00f4ng, c\u00f3 \u00edch cho m\u00f4i tr\u01b0\u1eddng trong khi v\u1eabn c\u00f3 th\u1ec3 ph\u00e1t tri\u1ec3n, m\u1edf r\u1ed9ng v\u00e0 ki\u1ebfm l\u1ee3i nhu\u1eadn.<\/span><\/p>\n

\"\"<\/p>\n

1.Bi\u1ebfn \u0111i\u1ec1u \u0111\u00f3 tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n nhi\u1ec7m v\u1ee5 c\u1ee7a m\u00ecnh.<\/span><\/strong><\/p>\n

Bi\u1ebfn \u201cc\u00f3 \u00edch cho m\u00f4i tr\u01b0\u1eddng\u201d th\u00e0nh m\u1ed9t ph\u1ea7n trong m\u00f4 h\u00ecnh kinh doanh c\u1ee7a b\u1ea1n l\u00e0 \u0111i\u1ec1u kh\u00f3 kh\u0103n, v\u00e0 n\u00f3 th\u01b0\u1eddng t\u1ed1n k\u00e9m ho\u1eb7c ph\u1ee9c t\u1ea1p \u0111\u1ec3 th\u1ef1c hi\u1ec7n. \u0110\u1ec3 l\u00e0m nh\u01b0 v\u1eady m\u1ed9t c\u00e1ch x\u00e1c th\u1ef1c v\u00e0 hi\u1ec7u qu\u1ea3, \u201cc\u00f3 \u00edch cho m\u00f4i tr\u01b0\u1eddng\u201d ph\u1ea3i l\u00e0 m\u1ed9t ph\u1ea7n c\u1ed1t l\u00f5i trong s\u1ee9 m\u1ec7nh kinh doanh c\u1ee7a b\u1ea1n, kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t \u0111\u1ed9ng th\u00e1i ti\u1ebfp th\u1ecb hay m\u1ed9t quan \u0111i\u1ec3m c\u00f4ng khai.<\/span><\/p>\n

“Khi m\u01a1 \u01b0\u1edbc v\u1ec1 k\u00ednh r\u00e2m cho ng\u01b0\u1eddi l\u1edbn, ch\u00fang t\u00f4i mu\u1ed1n t\u1ea1o ra m\u1ed9t \u0111\u1ec1 xu\u1ea5t gi\u00e1 tr\u1ecb ch\u00e2n th\u1ef1c v\u1edbi ch\u00fang t\u00f4i, \u0111i\u1ec1u g\u00ec \u0111\u00f3 m\u00e0 t\u00f4i hy v\u1ecdng s\u1ebd t\u1ea1o ra s\u1ef1 kh\u00e1c bi\u1ec7t t\u00edch c\u1ef1c tr\u00ean th\u1ebf gi\u1edbi. S\u1ef1 c\u00f3 \u00edch v\u1edbi m\u00f4i tr\u01b0\u1eddng \u0111ang ng\u00e0y c\u00e0ng t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn nhi\u1ec1u m\u1eb7t trong cu\u1ed9c s\u1ed1ng t\u1ea1i nh\u00e0 c\u1ee7a ch\u00fang t\u00f4i”, Fienning n\u00f3i \u2013 c\u00f4 \u00edt s\u1eed d\u1ee5ng \u0111\u1ed3 nh\u1ef1a v\u00e0 \u0103n \u00edt th\u1ecbt nh\u01b0 m\u1ed9t c\u00e1ch ri\u00eang h\u01b0\u1edbng t\u1edbi gi\u00fap \u0111\u1ee1 m\u00f4i tr\u01b0\u1eddng. “Ch\u00fang t\u00f4i (mu\u1ed1n) b\u1eaft \u0111\u1ea7u th\u1ef1c hi\u1ec7n c\u00e1c b\u01b0\u1edbc v\u00e0 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh kinh doanh \u0111\u1ec3 ch\u0103m s\u00f3c m\u00f4i tr\u01b0\u1eddng ngay ng\u00e0y h\u00f4m nay v\u00e0 m\u1ed7i ng\u00e0y, ngay c\u1ea3 khi l\u00e0m nh\u01b0 v\u1eady t\u1ed1n k\u00e9m h\u01a1n m\u1ed9t ch\u00fat trong th\u1eddi gian ng\u1eafn”<\/span><\/p>\n

Fienning v\u00e0 s\u1ef1 cam k\u1ebft th\u00e2n thi\u1ec7n v\u1edbi m\u00f4i tr\u01b0\u1eddng c\u1ee7a c\u00f4 \u1ea5y \u0111\u01b0\u1ee3c ph\u1ea3n \u00e1nh \u1edf m\u1ecdi m\u1ee9c \u0111\u1ed9 kinh doanh c\u1ee7a h\u1ecd, l\u00e0 nh\u1eefng khung h\u00ecnh c\u1ee7a k\u00ednh r\u00e2m, v\u1eadt li\u1ec7u \u0111\u00f3ng g\u00f3i v\u00e0 v\u1eadn chuy\u1ec3n c\u1ee7a h\u1ecd, ho\u1eb7c c\u01a1 s\u1edf s\u1ea3n xu\u1ea5t m\u00e0 h\u1ecd h\u1ee3p t\u00e1c \u1edf \u00dd. \u0110\u1ed1i v\u1edbi doanh nghi\u1ec7p c\u1ee7a b\u1ea1n, b\u1ea1n c\u00f3 th\u1ec3 c\u00f3 nh\u1eefng c\u00e2n nh\u1eafc t\u01b0\u01a1ng t\u1ef1 ho\u1eb7c b\u1ea1n c\u00f3 th\u1ec3 ngh\u0129 v\u1ec1 c\u00e1c \u0111\u1ed1i t\u00e1c c\u00f4ng ty, c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0, \u0111i\u1ec1u ki\u1ec7n c\u00f4ng nh\u00e2n, ho\u1eb7c qu\u1ea3n l\u00fd ch\u1ea5t th\u1ea3i v\u00e0 t\u00e1i ch\u1ebf. B\u1ea5t k\u1ef3 y\u1ebfu t\u1ed1 n\u00e0o trong s\u1ed1 n\u00e0y c\u00f3 th\u1ec3 k\u1ebft h\u1ee3p c\u00e1c nguy\u00ean t\u1eafc b\u1ec1n v\u1eefng v\u00e0 c\u00f3 \u0111\u1ea1o \u0111\u1ee9c.<\/span><\/p>\n

“Th\u00e2n thi\u1ec7n v\u1edbi m\u00f4i tr\u01b0\u1eddng l\u00e0 gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i c\u1ee7a ch\u00fang t\u00f4i<\/em>“, Mik Breiterman-Loader, CEO c\u1ee7a Vestive cho bi\u1ebft. “N\u00f3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u1ee7a ch\u00fang t\u00f4i c\u1ea3 b\u00ean trong v\u00e0 b\u00ean ngo\u00e0i, [t\u1eeb] th\u01b0\u01a1ng hi\u1ec7u, m\u00f4 h\u00ecnh \u0111\u1ea7u t\u01b0 c\u1ee7a ch\u00fang t\u00f4i, \u0111\u1ebfn nh\u1eefng th\u1ee9 nh\u1ecf nh\u1ea5t ch\u00fang t\u00f4i c\u00f3 trong v\u0103n ph\u00f2ng.<\/em>“<\/span><\/p>\n

B\u1ea5t k\u1ec3 c\u00e1c ph\u1ea7n chuy\u1ec3n \u0111\u1ed9ng t\u1ea1o n\u00ean doanh nghi\u1ec7p c\u1ee7a b\u1ea1n, n\u1ebfu b\u1ea1n x\u00e1c \u0111\u1ecbnh t\u00ednh b\u1ec1n v\u1eefng nh\u01b0 m\u1ed9t ph\u1ea7n quan tr\u1ecdng gi\u00e1 tr\u1ecb doanh nghi\u1ec7p c\u1ee7a m\u00ecnh, n\u00f3 s\u1ebd th\u00f4ng b\u00e1o cho c\u00e1c quy\u1ebft \u0111\u1ecbnh b\u1ea1n ph\u1ea3i l\u00e0m v\u00e0 t\u1ea1o ra m\u1ed9t m\u00f4 h\u00ecnh kinh doanh b\u1ec1n v\u1eefng h\u01a1n \u1edf m\u1ecdi c\u1ea5p \u0111\u1ed9.<\/span><\/p>\n

2. Suy ngh\u0129 ngo\u00e0i khu\u00f4n m\u1eabu.<\/span><\/strong><\/p>\n

C\u00e1c doanh nghi\u1ec7p nh\u1ecf c\u00f3 th\u1ec3 g\u1eb7p kh\u00f3 kh\u0103n trong vi\u1ec7c t\u00ecm ki\u1ebfm c\u00e1c \u0111\u1ed1i t\u00e1c v\u1eeba c\u00f3 \u0111\u1ea1o \u0111\u1ee9c v\u00e0 gi\u00e1 c\u1ea3 ph\u1ea3i ch\u0103ng \u0111\u1ec3 l\u00e0m vi\u1ec7c c\u00f9ng. H\u1ea7u h\u1ebft c\u00e1c chu\u1ed7i cung \u1ee9ng \u0111\u01b0\u1ee3c thi\u1ebft l\u1eadp, v\u00ed d\u1ee5, kh\u00f4ng \u0111\u01b0\u1ee3c thi\u1ebft l\u1eadp \u0111\u1ec3 \u0111\u00e1p \u1ee9ng c\u00e1c nguy\u00ean t\u1eafc th\u00e2n thi\u1ebft v\u1edbi m\u00f4i tr\u01b0\u1eddng ho\u1eb7c \u0111\u1ea1o \u0111\u1ee9c.<\/span><\/p>\n

“M\u1ed9t m\u00f4 h\u00ecnh kinh doanh ho\u1eb7c chu\u1ed7i cung \u1ee9ng th\u1ef1c s\u1ef1 th\u00e2n thi\u1ec7n v\u1edbi m\u00f4i tr\u01b0\u1eddng l\u00e0 m\u1ed9t b\u01b0\u1edbc thay \u0111\u1ed5i, trong \u0111\u00f3 b\u1ea1n ph\u1ea3i suy ngh\u0129 v\u1ec1 vi\u1ec7c ph\u00e1 v\u1ee1 c\u1ea5u tr\u00fac kinh doanh hi\u1ec7n t\u1ea1i \u0111\u1ec3 t\u1ea1o ra nh\u1eefng thay \u0111\u1ed5i l\u1edbn \u0111\u1ec3 t\u1ea1o \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn th\u1ecb tr\u01b0\u1eddng h\u01a1n<\/em>“, William Crane, ng\u01b0\u1eddi s\u00e1ng l\u1eadp v\u00e0 CEO c\u1ee7a Gi\u1ea3i ph\u00e1p C\u00f4ng nghi\u1ec7p cho bi\u1ebft. “C\u00f4ng ty c\u1ee7a b\u1ea1n v\u00e0 c\u00e1c nh\u00e0 cung c\u1ea5p c\u1ee7a b\u1ea1n c\u1ea7n suy ngh\u0129 gi\u1ed1ng nh\u01b0 c\u00e1c nh\u00e0 chi\u1ebfn l\u01b0\u1ee3c h\u01a1n \u0111\u1ec3 t\u1ea1o ra c\u00e1c c\u1ea5u tr\u00fac ng\u00e0nh c\u00f4ng nghi\u1ec7p m\u1edbi.<\/em>“<\/span><\/p>\n

Khi t\u1ea1o ra chu\u1ed7i cung \u1ee9ng cho k\u00ednh r\u00e2m c\u1ee7a Notra, Fienning v\u00e0 c\u00e1c \u0111\u1ed1i t\u00e1c c\u1ee7a c\u00f4 \u0111\u00e3 ph\u1ea3i m\u1ea5t m\u1ed9t th\u1eddi gian d\u00e0i \u0111\u1ec3 kh\u00e1m ph\u00e1 c\u00e1c l\u1ef1a ch\u1ecdn c\u1ee7a h\u1ecd. C\u00e1c nh\u00e0 cung c\u1ea5p r\u1ebb h\u01a1n kh\u00f4ng \u0111\u00e1p \u1ee9ng y\u00eau c\u1ea7u c\u1ee7a h\u1ecd cho m\u1ed9t quy tr\u00ecnh s\u1ea3n xu\u1ea5t c\u00f3 \u0111\u1ea1o \u0111\u1ee9c, trong khi c\u00e1c lo\u1ea1i nh\u1ef1a ti\u00eau chu\u1ea9n c\u00f4ng nghi\u1ec7p \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 l\u00e0m cho h\u1ea7u h\u1ebft c\u00e1c lo\u1ea1i k\u00ednh r\u00e2m kh\u00f4ng th\u00e2n thi\u1ec7n v\u1edbi m\u00f4i tr\u01b0\u1eddng. T\u00ecm ki\u1ebfm c\u1ee7a h\u1ecd cu\u1ed1i c\u00f9ng \u0111\u00e3 d\u1eabn h\u1ecd \u0111\u1ebfn m\u1ed9t c\u01a1 s\u1edf \u1edf \u00dd s\u1ea3n xu\u1ea5t m\u1ed9t lo\u1ea1i v\u1eadt li\u1ec7u gi\u1ed1ng nh\u01b0 th\u1ef1c v\u1eadt b\u1eb1ng nh\u1ef1a, n\u01a1i h\u1ecd c\u0169ng c\u00f3 th\u1ec3 s\u1ea3n xu\u1ea5t k\u00ednh r\u00e2m theo ti\u00eau chu\u1ea9n c\u1ee7a h\u1ecd \u0111\u1ec3 \u0111\u1ed1i \u0111\u00e3i t\u1ed1t v\u1edbi c\u00f4ng nh\u00e2n.<\/span><\/p>\n

Cho d\u00f9 b\u1ea1n \u0111ang c\u1ed1 g\u1eafng t\u1ea1o ra chu\u1ed7i cung \u1ee9ng c\u00f3 \u0111\u1ea1o \u0111\u1ee9c, t\u00ecm ki\u1ebfm v\u1eadt li\u1ec7u \u0111\u00f3ng g\u00f3i th\u00e2n thi\u1ec7n v\u1edbi m\u00f4i tr\u01b0\u1eddng, ph\u00e1t tri\u1ec3n k\u1ebf ho\u1ea1ch ti\u1ebfp th\u1ecb ho\u1eb7c c\u1ed1 g\u1eafng gi\u1ea3i quy\u1ebft b\u1ea5t k\u1ef3 th\u00e1ch th\u1ee9c n\u00e0o kh\u00e1c ph\u00e1t sinh trong m\u00f4 h\u00ecnh kinh doanh c\u1ee7a b\u1ea1n, vi\u1ec7c ngh\u0129 ra c\u00e1c quy t\u1eafc c\u00f4ng nghi\u1ec7p th\u01b0\u1eddng c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn m\u1ed9t gi\u1ea3i ph\u00e1p b\u1ec1n v\u1eefng h\u01a1n . \u0110\u1eebng ng\u1ea1i nh\u00ecn ra n\u01b0\u1edbc ngo\u00e0i, m\u00f4 ph\u1ecfng c\u00e1c doanh nghi\u1ec7p b\u00ean ngo\u00e0i ng\u00e0nh c\u1ee7a b\u1ea1n ho\u1eb7c xem nh\u1eefng t\u00e0i nguy\u00ean ch\u01b0a bi\u1ebft tr\u01b0\u1edbc \u0111\u00e2y c\u00f3 s\u1eb5n cho b\u1ea1n.<\/span><\/p>\n

\"\"<\/p>\n

3. Ch\u1ea5p nh\u1eadn s\u1ef1 kh\u00f4ng ho\u00e0n h\u1ea3o.<\/span><\/strong><\/p>\n

Fienning v\u00e0 c\u00e1c \u0111\u1ed1i t\u00e1c c\u1ee7a c\u00f4 l\u00e0m vi\u1ec7c ch\u0103m ch\u1ec9 \u0111\u1ec3 k\u1ebft h\u1ee3p s\u1ef1 th\u00e2n thi\u1ec7n v\u1edbi m\u00f4i tr\u01b0\u1eddng \u1edf m\u1ecdi c\u1ea5p \u0111\u1ed9 kinh doanh c\u1ee7a h\u1ecd. V\u00ed d\u1ee5 nh\u01b0, v\u1eadt li\u1ec7u \u0111\u00f3ng g\u00f3i c\u1ee7a h\u1ecd tr\u00e1nh d\u00f9ng nh\u1ef1a v\u00e0 bao b\u00ec K\u00ednh r\u00e2m Notra c\u00f3 th\u1ec3 ph\u00e2n h\u1ee7y \u0111\u01b0\u1ee3c. Nh\u01b0ng h\u1ecd th\u1eeba nh\u1eadn tr\u00ean trang web c\u1ee7a c\u00f4ng ty r\u1eb1ng kh\u00f4ng c\u00f3 g\u00ec l\u00e0 ho\u00e0n h\u1ea3o.<\/span><\/p>\n

M\u1eb7c d\u00f9 c\u00e1c khung c\u1ee7a k\u00ednh r\u00e2m c\u00f3 th\u1ec3 ph\u00e2n h\u1ee7y sinh h\u1ecdc, c\u00e1c \u1ed1ng k\u00ednh ph\u1ea3i \u0111\u01b0\u1ee3c n\u00e9m v\u00e0o th\u00f9ng r\u00e1c. M\u1eb7c d\u00f9 Fienning mu\u1ed1n \u0111i\u1ec1u \u0111\u00f3 thay \u0111\u1ed5i trong t\u01b0\u01a1ng lai, c\u00f4 kh\u00f4ng \u0111\u1ec3 n\u00f3 l\u00e0m c\u00f4 n\u1ea3n l\u00f2ng.<\/span><\/p>\n

“S\u1ef1 ho\u00e0n h\u1ea3o l\u00e0 kh\u00f4ng th\u1ec3.<\/em>” c\u00f4 n\u00f3i. “Nh\u01b0ng t\u1ea5t c\u1ea3 nh\u1eefng b\u01b0\u1edbc nh\u1ecf \u0111\u00f3 \u0111i \u0111\u00fang h\u01b0\u1edbng s\u1ebd t\u0103ng th\u00eam m\u1ed9t kho\u1ea3ng c\u00e1ch \u0111\u00e1ng k\u1ec3 theo th\u1eddi gian.<\/em>“<\/span><\/p>\n

Nh\u00e0 m\u00e1y ch\u01b0ng c\u1ea5t r\u01b0\u1ee3u Greenbar \u1edf Los Angeles \u0111\u00e3 bi\u1ebfn c\u00e1ch ho\u1ea1t \u0111\u1ed9ng th\u00e2n thi\u1ec7n v\u1edbi m\u00f4i tr\u01b0\u1eddng nh\u01b0ng kh\u00f4ng ho\u00e0n h\u1ea3o tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n trong phong c\u00e1ch c\u1ee7a m\u00ecnh b\u1eb1ng c\u00e1ch t\u1eeb ch\u1ed1i c\u00e1c chai n\u1eb7ng, “sang tr\u1ecdng” \u0111\u01b0\u1ee3c \u01b0a chu\u1ed9ng b\u1edfi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u00e0 s\u1eed d\u1ee5ng k\u00ednh nh\u1eb9, th\u00e2n thi\u1ec7n v\u1edbi m\u00f4i tr\u01b0\u1eddng h\u01a1n, v\u00e0 \u0111i\u1ec1u \u0111\u00f3 c\u00f2n ti\u1ebft ki\u1ec7m ti\u1ec1n cho c\u00f4ng ty 30% .<\/span><\/p>\n

M\u1eb7c d\u00f9 m\u00f4 h\u00ecnh kinh doanh c\u1ee7a b\u1ea1n c\u1ed1 g\u1eafng k\u1ebft h\u1ee3p c\u00e1c nguy\u00ean t\u1eafc th\u00e2n thi\u1ec7n v\u1edbi m\u00f4i tr\u01b0\u1eddng v\u00e0 \u0111\u1ea1o \u0111\u1ee9c c\u1ee7a b\u1ea1n \u1edf m\u1ecdi c\u1ea5p \u0111\u1ed9, \u0111i\u1ec1u \u0111\u00f3 c\u00f3 th\u1ec3 kh\u00f4ng th\u1ef1c hi\u1ec7n \u0111\u01b0\u1ee3c do ng\u00e2n s\u00e1ch, ng\u00e0nh ho\u1eb7c c\u00e1c h\u1ea1n ch\u1ebf kh\u00e1c c\u1ee7a b\u1ea1n. B\u1ea1n kh\u00f4ng n\u00ean \u0111\u1ec3 \u0111i\u1ec1u \u0111\u00f3 ng\u0103n b\u1ea1n l\u00e0m nh\u1eefng g\u00ec b\u1ea1n c\u00f3 th\u1ec3 l\u00e0m ngay t\u1eeb \u0111\u1ea7u.<\/span><\/p>\n

Khi c\u00e1c doanh nghi\u1ec7p th\u00e2n thi\u1ec7n v\u1edbi m\u00f4i tr\u01b0\u1eddng h\u01a1n tham gia v\u00e0o th\u1ecb tr\u01b0\u1eddng, b\u1ea1n c\u00f3 th\u1ec3 th\u1ea5y r\u1eb1ng c\u00e1c chu\u1ed7i cung \u1ee9ng, nguy\u00ean v\u1eadt li\u1ec7u ho\u1eb7c quan h\u1ec7 \u0111\u1ed1i t\u00e1c kh\u00e1c tr\u1edf n\u00ean c\u00f3 s\u1eb5n v\u00e0 gi\u00e1 c\u1ea3 ph\u1ea3i ch\u0103ng. Sau \u0111\u00f3, khi c\u00f4ng ty c\u1ee7a b\u1ea1n ph\u00e1t tri\u1ec3n v\u00e0 m\u1edf r\u1ed9ng, b\u1ea1n s\u1ebd c\u00f3 v\u1ecb tr\u00ed t\u1ed1t h\u01a1n \u0111\u1ec3 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn s\u1ef1 thay \u0111\u1ed5i trong ng\u00e0nh c\u1ee7a b\u1ea1n ho\u1eb7c t\u1eadn d\u1ee5ng c\u00e1c gi\u1ea3i ph\u00e1p \u0111\u00e3 t\u1eebng n\u1eb1m ngo\u00e0i ng\u00e2n s\u00e1ch c\u1ee7a b\u1ea1n.<\/span><\/p>\n

4. S\u1eed d\u1ee5ng Marketing x\u00e3 h\u1ed9i.<\/span><\/strong><\/p>\n

Phong tr\u00e0o h\u01b0\u1edbng t\u1edbi kinh doanh th\u00e2n thi\u1ec7n v\u1edbi m\u00f4i tr\u01b0\u1eddng c\u00f3 s\u1ef1 hi\u1ec7n di\u1ec7n tr\u1ef1c tuy\u1ebfn m\u1ea1nh m\u1ebd, v\u1edbi nh\u1eefng ng\u01b0\u1eddi theo d\u00f5i t\u1eadn t\u00ecnh #zerowastelife<\/strong>, #minimalistliving<\/strong>, #organic<\/strong> v\u00e0 c\u00e1c ho\u1ea1t \u0111\u1ed9ng kh\u00e1c tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 blog. T\u1eadn d\u1ee5ng l\u1ee3i th\u1ebf c\u1ee7a c\u00e1c c\u1ed9ng \u0111\u1ed3ng n\u00e0y c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n ti\u1ebfp c\u1eadn \u0111\u1ed1i t\u01b0\u1ee3ng r\u1ed9ng l\u1edbn v\u00e0 thu h\u00fat h\u1ecd ngay c\u1ea3 v\u1edbi ng\u00e2n s\u00e1ch Marketing h\u1ea1n ch\u1ebf.<\/span><\/p>\n

“Nh\u1eefng n\u1ed7 l\u1ef1c ti\u1ebfp th\u1ecb c\u1ee7a ch\u00fang t\u00f4i t\u1ea1i Notra \u0111\u00e3 th\u1ef1c s\u1ef1 t\u1eadp trung v\u00e0o vi\u1ec7c ch\u1ee5p \u1ea3nh ngo\u00e0i tr\u1eddi \u0111\u1eb9p,” Fienning n\u00f3i. Nh\u1eefng h\u00ecnh \u1ea3nh n\u00e0y, c\u00f4 gi\u1ea3i th\u00edch, l\u00e0 ph\u1ed5 bi\u1ebfn tr\u00ean m\u1ea1ng, \u0111i\u1ec1u n\u00e0y \u0111\u00e3 gi\u00fap \u00edch cho th\u01b0\u01a1ng hi\u1ec7u lan truy\u1ec1n m\u1ed9t c\u00e1ch t\u1ef1 nhi\u00ean trong c\u00e1c c\u1ed9ng \u0111\u1ed3ng truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i.<\/span><\/p>\n

Ng\u01b0\u1eddi ti\u00eau d\u00f9ng quan t\u00e2m \u0111\u1ebfn s\u1ef1 th\u00e2n thi\u1ec7n v\u1edbi m\u00f4i tr\u01b0\u1eddng c\u0169ng t\u00edch c\u1ef1c trong vi\u1ec7c t\u00ecm ki\u1ebfm v\u00e0 chia s\u1ebb c\u00e1c s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c s\u1ea3n xu\u1ea5t b\u1edfi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u00f3 uy t\u00edn, m\u00e0 Fienning n\u00f3i r\u1eb1ng Notra c\u0169ng \u0111\u00e3 \u0111\u01b0\u1ee3c h\u01b0\u1edfng l\u1ee3i.<\/span><\/p>\n

“T\u00f4i \u0111\u00e3 c\u00f3 nhi\u1ec1u ph\u1ee5 n\u1eef ti\u1ebfp c\u1eadn t\u00f4i, n\u00f3i r\u1eb1ng h\u1ecd ph\u00e1t hi\u1ec7n ra Notra v\u00ec b\u1ea1n c\u1ee7a h\u1ecd m\u1eb7c \u0111\u1ed3 c\u1ee7a ch\u00fang t\u00f4i v\u00e0 tr\u00f4ng r\u1ea5t tuy\u1ec7t v\u1eddi. Mong mu\u1ed1n t\u1ef1 nhi\u00ean n\u00e0y \u0111\u1ed1i v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng mu\u1ed1n mua v\u1eadt d\u1ee5ng xanh \u0111\u00e3 gi\u00fap ch\u00fang t\u00f4i<\/em>“, c\u00f4 n\u00f3i. “M\u1ecdi ng\u01b0\u1eddi \u0111\u00e3 mu\u1ed1n mua v\u00e0 h\u1ed7 tr\u1ee3 th\u01b0\u01a1ng hi\u1ec7u m\u00e0 kh\u00f4ng c\u1ea7n ti\u1ebfp th\u1ecb th\u00eam.<\/em>“<\/span><\/p>\n

\"\"<\/p>\n

5. X\u00e2y d\u1ef1ng m\u1ed9t c\u1ed9ng \u0111\u1ed3ng.<\/span><\/strong><\/p>\n

Ngo\u00e0i vi\u1ec7c s\u1eed d\u1ee5ng c\u1ed9ng \u0111\u1ed3ng tr\u1ef1c tuy\u1ebfn \u0111\u00e3 c\u00f3 t\u1eeb tr\u01b0\u1edbc, b\u1ea1n c\u00f3 th\u1ec3 m\u1edf r\u1ed9ng s\u1ef1 hi\u1ec7n di\u1ec7n v\u00e0 t\u00e1c \u0111\u1ed9ng ti\u1ebfp th\u1ecb c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u b\u1eb1ng c\u00e1ch c\u00f3 \u00fd th\u1ee9c n\u1ed7 l\u1ef1c \u0111\u1ec3 x\u00e2y d\u1ef1ng c\u1ed9ng \u0111\u1ed3ng c\u1ee7a ri\u00eang b\u1ea1n. T\u00ecm ki\u1ebfm c\u00e1c ng\u01b0\u1eddi vi\u1ebft blog n\u1ed5i ti\u1ebfng ph\u00f9 h\u1ee3p v\u1edbi ti\u00eau chu\u1ea9n \u0111\u1ea1o \u0111\u1ee9c v\u00e0 h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n, t\u1ea1o hashtag c\u1ee7a ri\u00eang b\u1ea1n \u0111\u1ec3 chia s\u1ebb v\u1edbi x\u00e3 h\u1ed9i v\u00e0 d\u00e0nh th\u1eddi gian \u0111\u1ec3 thu h\u00fat ng\u01b0\u1eddi theo d\u00f5i v\u00e0 kh\u00e1ch h\u00e0ng tr\u1ef1c tuy\u1ebfn.<\/span><\/p>\n

\u0110\u1eebng qu\u00ean ti\u1ebfp c\u1eadn v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u th\u00e2n thi\u1ec7n v\u1edbi m\u00f4i tr\u01b0\u1eddng kh\u00e1c. B\u1edfi v\u00ec c\u00e1c doanh nghi\u1ec7p n\u00e0y \u0111ang ho\u1ea1t \u0111\u1ed9ng v\u1edbi \u0111\u1ea1o \u0111\u1ee9c v\u00e0 gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i, h\u1ecd th\u01b0\u1eddng n\u1ed7 l\u1ef1c th\u00fac \u0111\u1ea9y c\u00f4ng vi\u1ec7c v\u00e0 s\u1ea3n ph\u1ea9m c\u1ee7a c\u00e1c doanh nghi\u1ec7p th\u00e2n thi\u1ec7n v\u1edbi m\u00f4i tr\u01b0\u1eddng kh\u00e1c \u0111\u1ebfn kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh.<\/span><\/p>\n

“C\u00f3 nh\u1eefng s\u1ea3n ph\u1ea9m xanh th\u1ef1c s\u1ef1 th\u00fa v\u1ecb kh\u00e1c t\u1eeb c\u00e1c c\u00f4ng ty tuy\u1ec7t v\u1eddi kh\u00e1c v\u00e0 ch\u00fang t\u00f4i mu\u1ed1n gi\u00fap th\u00fac \u0111\u1ea9y nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u \u0111\u00f3 v\u00e0 nh\u1eefng n\u1ed7 l\u1ef1c c\u1ee7a h\u1ecd.<\/em>” Fienning n\u00f3i. “T\u00f4i r\u1ea5t vui m\u1eebng khi th\u1ea5y b\u1ea5t k\u1ef3 c\u00f4ng ty n\u00e0o th\u1ef1c s\u1ef1 c\u1ed1 g\u1eafng c\u00f3 \u00fd th\u1ee9c sinh th\u00e1i h\u01a1n, b\u1edfi m\u1ed9t l\u00e0n s\u00f3ng s\u1ebd m\u1ea1nh m\u1ebd h\u01a1n khi c\u00e0ng c\u00f3 nhi\u1ec1u ng\u01b0\u1eddi tham gia.<\/em>“<\/span><\/p>\n

Chia s\u1ebb v\u00e0 h\u1ed7 tr\u1ee3 c\u1ed9ng \u0111\u1ed3ng r\u1ea5t c\u1ea7n thi\u1ebft cho s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a c\u00e1c doanh nghi\u1ec7p th\u00e2n thi\u1ec7n v\u1edbi m\u00f4i tr\u01b0\u1eddng. T\u01b0\u01a1ng t\u00e1c v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u00f3 \u0111\u1ea1o \u0111\u1ee9c kh\u00e1c c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n ti\u1ebfp c\u1eadn c\u00e1c ngu\u1ed3n l\u1ef1c v\u00e0 th\u1ecb tr\u01b0\u1eddng m\u1edbi. N\u00f3 c\u00f3 th\u1ec3 c\u1ee7ng c\u1ed1 gi\u00e1 tr\u1ecb c\u1ee7a vi\u1ec7c t\u1ea1o ra m\u1ed9t doanh nghi\u1ec7p ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c nguy\u00ean t\u1eafc c\u00e1 nh\u00e2n c\u1ee7a b\u1ea1n, n\u1ebfu b\u1ea1n \u0111\u00e3 t\u1eebng nghi ng\u1edd ho\u1eb7c \u0111\u1ea5u tranh t\u01b0 t\u01b0\u1edfng. B\u1ea1n th\u1eadm ch\u00ed c\u00f3 th\u1ec3 khuy\u1ebfn kh\u00edch nh\u1eefng ng\u01b0\u1eddi kh\u00e1c trong ng\u00e0nh c\u1ee7a b\u1ea1n b\u1eaft \u0111\u1ea7u k\u1ebft h\u1ee3p c\u00e1c nguy\u00ean t\u1eafc th\u00e2n thi\u1ec7n v\u1edbi m\u00f4i tr\u01b0\u1eddng v\u00e0o c\u00e1c m\u00f4 h\u00ecnh kinh doanh c\u1ee7a ri\u00eang h\u1ecd.<\/span><\/p>\n

“T\u1ea5t c\u1ea3 nh\u1eefng thay \u0111\u1ed5i nh\u1ecf n\u00e0y, c\u00e1c b\u01b0\u1edbc \u0111i c\u1ee7a c\u00e1c doanh nghi\u1ec7p n\u00e0y, c\u1ed9ng l\u1ea1i \u0111\u1ec3 t\u1ea1o s\u1ef1 kh\u00e1c bi\u1ec7t”<\/em>, Fienning n\u00f3i. “N\u1ebfu ch\u00fang t\u00f4i th\u1ef1c hi\u1ec7n m\u1ed9t s\u1ef1 thay \u0111\u1ed5i theo h\u01b0\u1edbng \u0111\u00fang \u0111\u1eafn cho doanh nghi\u1ec7p c\u1ee7a ch\u00fang t\u00f4i ng\u00e0y h\u00f4m nay, c\u00f3 th\u1ec3 ch\u00fang t\u00f4i truy\u1ec1n c\u1ea3m h\u1ee9ng cho nh\u1eefng ng\u01b0\u1eddi kh\u00e1c – kh\u00e1ch h\u00e0ng, \u0111\u1ed1i th\u1ee7 c\u1ee7a ch\u00fang t\u00f4i – c\u0169ng l\u00e0m nh\u01b0 v\u1eady<\/em>.”<\/span><\/p>\n

www.entrepreneur.com<\/span><\/strong><\/p>\n

C\u00e1c kh\u00f3a h\u1ecdc c\u00f9ng ch\u1ee7 \u0111\u1ec1<\/span><\/strong><\/em><\/p>\n

M\u1eddi b\u1ea1n tham kh\u1ea3o:<\/p>\n

QU\u1ea2N TR\u1eca CH\u1ea4T L\u01af\u1ee2NG V\u00c0 C\u1ea2I TI\u1ebeN LI\u00caN T\u1ee4C D\u00c0NH CHO CEO<\/a><\/strong><\/span> (GV: Tr\u1ea7n \u0110\u00ecnh C\u1eedu<\/a><\/strong>)
\nKh\u00f3a h\u1ecdc gi\u00fap h\u1ecdc vi\u00ean nh\u1eadn bi\u1ebft c\u00e1c c\u00f4ng c\u1ee5 qu\u1ea3n l\u00fd, x\u00e2y d\u1ef1ng h\u1ec7 th\u1ed1ng ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5, h\u01b0\u1edbng d\u1eabn h\u1ecdc vi\u00ean \u1ee9ng d\u1ee5ng s\u00e1ng t\u1ea1o trong vi\u00eac c\u1ea3i ti\u1ebfn doanh nghi\u1ec7p, n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c tinh th\u1ea7n c\u1ee7a m\u1ed9t \u201cchi\u1ebfn binh Kaizen\u201d.<\/span>
\nM\u00d4 H\u00ccNH KINH DOANH D\u00c0NH CHO CH\u1ee6 DOANH NGHI\u1ec6P, CEO, STARTUP<\/a> <\/strong><\/span>(GV: Emad Saif<\/a><\/strong>)
\nKh\u00f3a h\u1ecdc gi\u00fap h\u1ecdc vi\u00ean hi\u1ec3u r\u00f5 v\u1ec1 m\u00f4 h\u00ecnh kinh doanh v\u00e0 khung m\u00f4 h\u00ecnh kinh doanh v\u1edbi 9 th\u00e0nh t\u1ed1 quan tr\u1ecdng c\u1ea5u th\u00e0nh n\u00ean m\u1ed9t doanh nghi\u1ec7p. X\u00e2y d\u1ef1ng, \u0111i\u1ec1u ch\u1ec9nh m\u00f4 h\u00ecnh kinh doanh ph\u00f9 h\u1ee3p, hi\u1ec7u qu\u1ea3 cho doanh nghi\u1ec7p, startup \u0111\u1ed3ng th\u1eddi ph\u00e1t tri\u1ec3n, n\u00e2ng t\u1ea7m t\u01b0 duy chi\u1ebfn l\u01b0\u1ee3c, t\u01b0 duy qu\u1ea3n tr\u1ecb.<\/span>
\nM\u00d4 H\u00ccNH KINH DOANH<\/a><\/span> <\/strong>(GV: L\u00e2m B\u00ecnh B\u1ea3o<\/a><\/strong>)
\nKh\u00f3a h\u1ecdc h\u1ed7 tr\u1ee3 h\u1ecdc vi\u00ean n\u1eafm v\u1eefng ki\u1ebfn th\u1ee9c c\u01a1 b\u1ea3n v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c v\u00e0 m\u00f4 h\u00ecnh kinh doanh, c\u00e1ch th\u1ee9c t\u1ea1o ra gi\u00e1 tr\u1ecb kh\u00e1ch h\u00e0ng, c\u00f4ng th\u1ee9c quan tr\u1ecdng \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh m\u00f4 h\u00ecnh kinh doanh, c\u00e1ch th\u1ee9c x\u00e1c \u0111\u1ecbnh \u0111\u00fang ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng v\u00e0 thi\u1ebft l\u1eadp c\u01a1 c\u1ea5u chi ph\u00ed ph\u00f9 h\u1ee3p.<\/p>\n","protected":false},"excerpt":{"rendered":"

Bi\u1ebfn \u0111\u1ed5i kh\u00ed h\u1eadu \u0111\u00e3 xu\u1ea5t hi\u1ec7n trong c\u00e1c tin t\u1ee9c v\u1ec1 nh\u1eefng cu\u1ed9c bi\u1ec3u t\u00ecnh g\u1ea7n \u0111\u00e2y \u1edf Lu\u00e2n \u0110\u00f4n v\u00e0 tr\u00ean kh\u1eafp th\u1ebf gi\u1edbi b\u1edfi nh\u1eefng nh\u00e0 ho\u1ea1t…<\/p>\n","protected":false},"author":1,"featured_media":2731,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[27],"tags":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/bizuni.vn\/kien-thuc-quan-tri\/wp-content\/uploads\/2019\/08\/dreamstime_l_102057390.jpg?fit=2970%2C1682&ssl=1","_links":{"self":[{"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/posts\/3416"}],"collection":[{"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/comments?post=3416"}],"version-history":[{"count":0,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/posts\/3416\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/media\/2731"}],"wp:attachment":[{"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/media?parent=3416"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/categories?post=3416"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/tags?post=3416"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}