{"id":3434,"date":"2019-10-14T09:22:46","date_gmt":"2019-10-14T02:22:46","guid":{"rendered":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/?p=3434"},"modified":"2022-10-15T22:47:52","modified_gmt":"2022-10-15T15:47:52","slug":"lam-the-nao-de-noi-bat-giua-dam-dong-va-giu-chan-khach-hang","status":"publish","type":"post","link":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/lam-the-nao-de-noi-bat-giua-dam-dong-va-giu-chan-khach-hang\/","title":{"rendered":"L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 n\u1ed5i b\u1eadt gi\u1eefa \u0111\u00e1m \u0111\u00f4ng v\u00e0 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng?"},"content":{"rendered":"

Trong th\u1ebf gi\u1edbi ng\u00e0y nay, l\u00f2ng trung th\u00e0nh d\u01b0\u1eddng nh\u01b0 \u0111\u00e3 b\u1ecb n\u00e9m ra kh\u1ecfi c\u1eeda. Kh\u00f4ng ng\u1ea1c nhi\u00ean khi tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, m\u1ecdi ng\u01b0\u1eddi \u0111ang la h\u00e9t: “Nghe t\u00f4i!” “Nh\u00ecn t\u00f4i!” “Mua s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a t\u00f4i!”. Vi\u1ec7c \u0111\u00f3 \u0111\u1ee7 \u0111\u1ec3 khi\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng nhanh ch\u00f3ng b\u1ecf ch\u1ea1y.<\/span><\/strong><\/p>\n

C\u00f3 th\u1ec3 hi\u1ec3u, m\u1ecdi ng\u01b0\u1eddi (trong \u0111\u00f3 c\u00f3 t\u00f4i) \u0111ang s\u1eed d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ec3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd. Th\u1eadt kh\u00f4ng may r\u1ea5t nhi\u1ec1u c\u00e1c “chuy\u00ean gia” l\u1ea1i kh\u00f4ng c\u00f3 ch\u00fat kinh nghi\u1ec7m th\u1ef1c t\u1ebf n\u00e0o.<\/span><\/p>\n

V\u1eady ch\u00fang ta h\u00e3y \u0111\u1ed1i di\u1ec7n v\u1edbi s\u1ef1 th\u1eadt. B\u1ea1n c\u00f3 th\u1ec3 sao ch\u00e9p n\u1ed9i dung, c\u00e2u n\u00f3i c\u1ee7a ng\u01b0\u1eddi kh\u00e1c \u0111\u01b0\u1ee3c bao nhi\u00eau l\u1ea7n? T\u1eeb b\u1ea1n b\u00e8? V\u1ee3 ch\u1ed3ng? Ng\u01b0\u1eddi kh\u00e1c? \u0110\u00fang v\u1eady, c\u1ed9ng \u0111\u1ed3ng m\u1ea1ng y\u00eau th\u00edch tr\u00edch d\u1eabn, nh\u01b0ng \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 b\u1ea1n ph\u1ea3i gi\u1eef \u0111\u01b0\u1ee3c s\u1ef1 ch\u00ednh tr\u1ef1c c\u1ee7a b\u1ea3n th\u00e2n. N\u1ebfu b\u1ea1n \u0111ang t\u1ea1o ra n\u1ed9i dung, \u00edt nh\u1ea5t h\u00e3y t\u1ef1 t\u1ea1o ra n\u00f3.<\/span><\/p>\n

Ngo\u00e0i ra c\u00f2n c\u00f3 c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb, ng\u01b0\u1eddi cung c\u1ea5p cho b\u1ea1n ch\u1ec9 \u0111\u1ee7 th\u00f4ng tin \u0111\u1ec3 kh\u01a1i g\u1ee3i s\u1ef1 quan t\u00e2m c\u1ee7a b\u1ea1n. Tuy nhi\u00ean c\u00f3 m\u1ed9t \u0111i\u1ec1u ki\u1ec7n! \u0110\u1ec3 truy c\u1eadp v\u00e0o ph\u1ea7n th\u00f4ng tin c\u00f2n l\u1ea1i (th\u1ee9 b\u1ea1n th\u1ef1c s\u1ef1 mu\u1ed1n), b\u1ea1n ph\u1ea3i tr\u1ea3 ti\u1ec1n ho\u1eb7c cung c\u1ea5p \u0111\u1ecba ch\u1ec9 email cho h\u1ecd. T\u00f4i ng\u1ea1c nhi\u00ean b\u1edfi r\u1ea5t nhi\u1ec1u ng\u01b0\u1eddi v\u1eabn c\u00f2n s\u1eed d\u1ee5ng k\u1ef9 thu\u1eadt l\u1ea1c h\u1eadu n\u00e0y. B\u1ea1n th\u1eadm ch\u00ed c\u00f2n ch\u01b0a b\u1eaft \u0111\u1ea7u x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 v\u1edbi ng\u01b0\u1eddi truy c\u1eadp v\u00e0o trang web c\u1ee7a b\u1ea1n, th\u1ebf m\u00e0 b\u1ea1n \u0111\u00e3 \u0111\u00f2i h\u1ecfi h\u1ecd \u0111i\u1ec1u g\u00ec \u0111\u00f3 r\u1ed3i?<\/span><\/p>\n

T\u00f4i \u0111o\u00e1n r\u1eb1ng n\u1ebfu b\u1ea1n l\u00e0 ng\u01b0\u1eddi d\u00f9ng, b\u1ea1n c\u0169ng gi\u1ed1ng t\u00f4i, r\u1ea5t m\u1ec7t m\u1ecfi v\u1edbi nh\u1eefng ph\u01b0\u01a1ng th\u1ee9c Marketing c\u0169 k\u0129 n\u00e0y r\u1ed3i.<\/span><\/p>\n

\"\"<\/p>\n

T\u1ea1o ra m\u1ed9t “b\u1ed9 l\u1ea1c”<\/span><\/strong><\/p>\n

Nh\u1eefng ng\u01b0\u1eddi t\u1ea1o ra n\u1ed9i dung th\u00e0nh c\u00f4ng nh\u1ea5t l\u00e0 nh\u1eefng ng\u01b0\u1eddi nghi\u00eam t\u00fac trong vi\u1ec7c cung c\u1ea5p gi\u00e1 tr\u1ecb cho ng\u01b0\u1eddi d\u00f9ng. B\u1eb1ng ch\u1ee9ng l\u00e0, kh\u00f4ng podcast n\u00e0o ph\u1ed5 bi\u1ebfn t\u1ed1t h\u01a1n l\u00e0 The Joe Rogan Experience. M\u1ed9t v\u00e0i tu\u1ea7n tr\u01b0\u1edbc, Rogan \u0111\u0103ng b\u1ed1n podcast, m\u1ed7i podcast d\u00e0i g\u1ea7n hai ti\u1ebfng \u0111\u1ed3ng h\u1ed3 trong c\u00f9ng m\u1ed9t ng\u00e0y. T\u1ea5t c\u1ea3 \u0111\u1ec1u mi\u1ec5n ph\u00ed.<\/span><\/p>\n

V\u00ec v\u1eady, theo g\u01b0\u01a1ng s\u00e1ng c\u1ee7a anh \u1ea5y; c\u1eaft gi\u1ea3m ti\u1ebfng \u1ed3n. H\u00e3y tr\u1edf th\u00e0nh ng\u01b0\u1eddi doanh nh\u00e2n t\u1ed1t v\u00e0 t\u1ef1 h\u1ecfi b\u1ea3n th\u00e2n: \u201cL\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 c\u1eaft gi\u1ea3m s\u1ef1 l\u1ed9n x\u1ed9n v\u00e0 t\u1ea1o ra m\u1ed9t c\u1ed9ng \u0111\u1ed3ng c\u1ee7a nh\u1eefng ng\u01b0\u1eddi l\u00e0m theo v\u00e0 tin t\u01b0\u1edfng t\u00f4i?\u201d. \u0110\u00e2y l\u00e0 \u00fd ngh\u0129a c\u1ee7a b\u1ed9 l\u1ea1c. L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 b\u1ea1n t\u1ea1o ra m\u1ed9t nh\u00f3m nh\u1eefng ng\u01b0\u1eddi ng\u01b0\u1eddi kh\u00f4ng \u0111\u01a1n thu\u1ea7n ch\u1ec9 l\u00e0 kh\u00e1ch h\u00e0ng, m\u00e0 c\u00f2n l\u00e0 c\u00e1c fan \u0111am m\u00ea?<\/span><\/p>\n

Sau 30 n\u0103m l\u00e0 m\u1ed9t doanh nh\u00e2n, t\u00f4i \u0111\u00e3 h\u1ecdc \u0111\u01b0\u1ee3c quy t\u1eafc quan tr\u1ecdng nh\u1ea5t: \u201c\u0110\u1eebng ch\u1ec9 n\u00f3i v\u1ec1 b\u1ea3n th\u00e2n b\u1ea1n\u201d. Nh\u01b0 c\u00f3 ng\u01b0\u1eddi \u0111\u00e3 t\u1eebng n\u00f3i, b\u1ea1n ph\u1ea3i quan t\u00e2m \u0111\u1ebfn ng\u01b0\u1eddi kh\u00e1c tr\u01b0\u1edbc khi h\u1ecd quan t\u00e2m b\u1ea1n. M\u1ecdi ng\u01b0\u1eddi kh\u00f4ng quan t\u00e2m \u0111\u1ebfn b\u1ea1n \u0111\u00e3 l\u00e0m g\u00ec, m\u00e0 h\u1ecd mu\u1ed1n bi\u1ebft b\u1ea1n \u0111ang l\u00e0m cho h\u1ecd.
\nC\u00f3 ngh\u0129a l\u00e0 b\u1ea1n s\u1ebd ph\u1ea3i l\u00e0m b\u1ed1n \u0111i\u1ec1u:<\/span><\/p>\n

\"\"<\/p>\n

Cung c\u1ea5p gi\u00e1 tr\u1ecb cho kh\u00e1ch h\u00e0ng<\/span><\/strong><\/p>\n

N\u1ed9i dung, s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 xu\u1ea5t s\u1eafc s\u1ebd gi\u00fap b\u1ea1n c\u00f3 \u0111\u01b0\u1ee3c l\u01b0\u1ee3ng nh\u1eefng h\u00e0ng trung th\u00e0nh tuy\u1ec7t v\u1eddi. V\u00ed d\u1ee5, Nordstrom khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng kh\u00f4ng h\u00e0i l\u00f2ng v\u1edbi ch\u1ea5t l\u01b0\u1ee3ng tr\u1ea3 l\u1ea1i s\u1ea3n ph\u1ea9m, v\u00e0 kh\u00e1ch h\u00e0ng c\u00f3 90 ng\u00e0y \u0111\u1ec3 l\u00e0m \u0111i\u1ec1u \u0111\u00f3! Ngay c\u1ea3 nh\u1eefng s\u1ea3n ph\u1ea9m tr\u1ea3 v\u1ec1 sau th\u1eddi gian \u0111\u00f3 v\u1eabn \u0111\u01b0\u1ee3c ho\u00e0n l\u1ea1i n\u1eeda s\u1ed1 ti\u1ec1n. C\u00f9ng v\u1edbi ch\u00ednh s\u00e1ch mi\u1ec5n ph\u00ed chuy\u1ec3n h\u00e0ng, b\u1ea1n s\u1ebd hi\u1ec3u t\u1ea1i sao kh\u00e1ch h\u00e0ng l\u1ea1i th\u00edch Nordstrom \u0111\u1ebfn th\u1ebf.<\/span><\/p>\n

Costco c\u00f3 s\u1ea3n ph\u1ea9m tuy\u1ec7t v\u1eddi, s\u1eed d\u1ee5ng ph\u00e2n ph\u1ed1i s\u1ed1 l\u01b0\u1ee3ng l\u1edbn \u0111\u1ec3 cung c\u1ea5p gi\u00e1 t\u1ed1t h\u01a1n v\u00e0 cung c\u1ea5p m\u1ed9t kinh nghi\u1ec7m mua s\u1eafm th\u1ecfa m\u00e3n. B\u1ea1n kh\u00f4ng ch\u1ec9 mua s\u1eafm, b\u1ea1n \u0111ang t\u1eadn h\u01b0\u1edfng tr\u1ea3i nghi\u1ec7m \u0111\u00f3. B\u1edfi v\u00ec b\u1ea1n c\u00f3 th\u1ec3 \u0103n nh\u1eb9 ho\u1eb7c th\u01b0\u1edfng th\u1ee9c m\u1ed9t b\u1eefa \u0103n tr\u01b0a gi\u00e1 r\u1ebb ngay t\u1ea1i c\u1eeda h\u00e0ng, b\u1ea1n c\u00f3 th\u1ec3 th\u01b0 gi\u00e3n v\u00e0 \u1edf l\u1ea1i l\u00e2u h\u01a1n.<\/span><\/p>\n

Sau \u0111\u00f3 c\u00f3 In-N-Out Burger, m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u n\u1eefa \u0111\u01b0\u1ee3c y\u00eau th\u00edch. B\u1ea1n \u0111\u00e3 t\u1eebng \u0111\u1ebfn c\u1eeda h\u00e0ng n\u00e0o m\u00e0 kh\u00f4ng \u0111\u00f4ng k\u00edn ng\u01b0\u1eddi ch\u01b0a? D\u1ecbch v\u1ee5 c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u l\u00e0 ph\u1ee5 thu\u1ed9c v\u00e0o t\u00ednh th\u00e2n thi\u1ec7n. B\u1ea1n bi\u1ebft nh\u1eefng g\u00ec h\u1ecd mang l\u1ea1i v\u00e0 b\u1ea1n th\u00edch \u0111i\u1ec1u \u0111\u00f3.<\/span><\/p>\n

X\u00e2y d\u1ef1ng v\u00e0 t\u00f4n vinh c\u1ed9ng \u0111\u1ed3ng c\u1ee7a b\u1ea1n<\/span><\/strong><\/p>\n

Kho\u1ea3ng m\u1ed9t th\u1eadp k\u1ef7 tr\u01b0\u1edbc, t\u00f4i b\u1eaft \u0111\u1ea7u b\u00e1n mi\u1ebfng g\u1ea3y \u0111\u00e0n guitar c\u00f3 h\u00ecnh d\u1ea1ng \u0111\u1eb7c bi\u1ec7t v\u00e0 \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf tr\u00f4ng gi\u1ed1ng nh\u01b0 ma c\u00e0 r\u1ed3ng v\u00e0 h\u1ed9p s\u1ecd. Marketing l\u00e0 n\u1ed7i lo ng\u1ea1i c\u1ee7a ch\u00fang t\u00f4i t\u1ea1i th\u1eddi \u0111i\u1ec3m \u0111\u00f3, b\u1edfi s\u1ea3n ph\u1ea9m c\u1ea7n \u0111\u01b0\u1ee3c qu\u1ea3ng b\u00e1 r\u1ed9ng r\u00e3i, nh\u01b0ng chi ph\u00ed \u0111\u1ec3 k\u00ed h\u1ee3p \u0111\u1ed3ng v\u1edbi c\u00e1c t\u00ean tu\u1ed5i l\u1edbn l\u00e0 qu\u00e1 \u0111\u1eaft \u0111\u1ecf. Ch\u00fang t\u00f4i c\u00f3 th\u1ec3 l\u00e0m g\u00ec \u0111\u1ec3 tr\u1edf n\u00ean n\u1ed5i b\u1eadt h\u01a1n? L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 ch\u00fang t\u00f4i c\u00f3 th\u1ec3 c\u1ea1nh tranh v\u1edbi c\u00e1c c\u00f4ng ty kh\u00e1c khi h\u1ecd \u0111\u00e3 c\u00f3 t\u00ean tu\u1ed5i v\u00e0 chi\u1ebfm ph\u1ea7n l\u1edbn th\u1ecb ph\u1ea7n?
\n<\/span><\/p>\n

Th\u1eddi \u0111i\u1ec3m \u0111\u00f3 l\u00e0 l\u00fac m\u1ea1ng x\u00e3 h\u1ed9i Myspace b\u1eaft \u0111\u1ea7u tr\u1edf n\u00ean ph\u1ed5 bi\u1ebfn. T\u00f4i ngh\u0129 v\u1ec1 nh\u1eefng th\u1ee9 t\u00f4i c\u00f3 th\u1ec3 cung c\u1ea5p m\u00e0 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a t\u00f4i th\u00ec kh\u00f4ng. V\u00e0 \u0111i\u1ec1u \u0111\u00f3 tr\u1edf n\u00ean r\u00f5 r\u00e0ng: Ch\u00fang t\u00f4i c\u00f3 th\u1ec3 cung c\u1ea5p mi\u1ebfng g\u1ea3y \u0111\u00e0n cho c\u00e1c ban nh\u1ea1c nh\u1ecf \u0111\u1ec3 \u0111\u1ed5i l\u1ea5y s\u1ef1 qu\u1ea3ng b\u00e1. V\u1eady l\u00e0 ch\u00fang t\u00f4i li\u00ean l\u1ea1c v\u1edbi nh\u1eefng ban nh\u1ea1c v\u1edbi kho\u1ea3ng v\u00e0i ngh\u00ecn fan v\u00e0 t\u00e0i tr\u1ee3 cho h\u1ecd.
\n<\/span><\/p>\n

Sau \u0111\u00f3 ch\u00fang t\u00f4i b\u00e1n cho h\u1ecd mi\u1ebfng g\u1ea3y \u0111\u00e0n guitar v\u1edbi t\u00ean c\u1ee7a h\u1ecd \u1edf m\u1eb7t sau. C\u00e1c cu\u1ed9c thi m\u00e0 ch\u00fang t\u00f4i t\u1ed5 ch\u1ee9c t\u1ea1o \u0111\u1ed9ng l\u1ef1c cho c\u00e1c ban nh\u1ea1c qu\u1ea3ng b\u00e1 t\u00ean tu\u1ed5i c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u, khi\u1ebfn \u0111\u1ed9 ph\u1ee7 s\u00f3ng c\u1ee7a ch\u00fang t\u00f4i lan r\u1ed9ng h\u01a1n (gi\u1ea3i th\u01b0\u1edfng l\u00e0 m\u1ed9t chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o qu\u1ed1c gia) N\u1ed7 l\u1ef1c \u0111\u00f3 mang l\u1ea1i th\u00e0nh c\u00f4ng vang d\u1ed9i.
\n<\/span><\/p>\n

V\u00ec v\u1eady, l\u00e0m nh\u1eefng g\u00ec ch\u00fang t\u00f4i \u0111\u00e3 l\u00e0m: \u0110\u1eebng ngh\u0129 v\u1ec1 nh\u1eefng g\u00ec b\u1ea1n kh\u00f4ng th\u1ec3 mua \u0111\u01b0\u1ee3c. H\u00e3y suy ngh\u0129 v\u1ec1 nh\u1eefng g\u00ec b\u1ea1n c\u00f3 th\u1ec3 l\u00e0m. C\u1ea1nh tranh \u0111\u1ed1i \u0111\u1ea7u, \u0111\u1eb7c bi\u1ec7t l\u00e0 v\u1ec1 gi\u00e1 c\u1ea3, th\u01b0\u1eddng l\u00e0 con \u0111\u01b0\u1eddng ng\u1eafn nh\u1ea5t \u0111\u1ebfn th\u1ea5t b\u1ea1i. B\u1ea1n ph\u1ea3i suy ngh\u0129 kh\u00e1c bi\u1ec7t v\u00e0 t\u00ecm \u0111\u1ea1i d\u01b0\u01a1ng xanh c\u1ee7a ri\u00eang m\u00ecnh.
\n<\/span><\/p>\n

L\u00fd do cho s\u1ef1 th\u00e0nh c\u00f4ng \u0111\u00f3 l\u00e0 do ch\u00fang t\u00f4i kh\u00f4ng \u0111\u1eb7t tr\u1ecdng t\u00e2m v\u00e0o b\u1ea3n th\u00e2n m\u00ecnh; m\u00e0 l\u00e0 v\u00e0o b\u1ecdn h\u1ecd. \u0110\u01b0\u01a1ng nhi\u00ean ch\u00fang t\u00f4i c\u0169ng r\u1ea5t vui khi c\u00e1c ban nh\u1ea1c tr\u01b0ng b\u00e0y bi\u1ec3u t\u01b0\u1ee3ng th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a c\u00f4ng ty – m\u1ed9t mi\u1ebfng g\u1ea3y \u0111\u00e0n h\u00ecnh ng\u01b0\u1eddi \u0111\u00e0o m\u1ed9 – l\u00ean trang web c\u1ee7a h\u1ecd, nh\u01b0ng ch\u00fang t\u00f4i h\u00e0i l\u00f2ng v\u1edbi vi\u1ec7c \u0111\u1ec3 b\u1ecdn h\u1ecd \u1edf trong t\u00e2m \u0111i\u1ec3m c\u1ee7a s\u1ef1 ch\u00fa \u00fd ch\u1ee9 kh\u00f4ng ph\u1ea3i ch\u00fang t\u00f4i.<\/span><\/p>\n


\nKh\u1edfi \u0111\u1ea7u c\u1ee7a c\u00f4ng ty l\u00e0 m\u1ed9t g\u00f3c trong b\u1ebfp c\u1ee7a t\u00f4i. Sau m\u1ed9t v\u00e0i n\u0103m, ch\u00fang t\u00f4i \u0111\u00e3 c\u00f3 m\u1ed9t nh\u00e0 kho.<\/span><\/p>\n

Cu\u1ed1i c\u00f9ng, ch\u00fang t\u00f4i \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t trong nh\u1eefng nh\u00e0 cung c\u1ea5p mi\u1ebfng g\u1ea3y \u0111\u00e0n guitar phong c\u00e1ch l\u1edbn nh\u1ea5t tr\u00ean th\u1ebf gi\u1edbi, v\u1edbi s\u1ea3n ph\u1ea9m b\u00e1n \u1edf Walmart, 7-Eleven v\u00e0 c\u00e1c c\u1eeda h\u00e0ng \u00e2m nh\u1ea1c l\u1edbn. Ch\u00fang t\u00f4i th\u1eadm ch\u00ed c\u00f2n \u0111\u01b0\u1ee3c Disney c\u1ea5p ph\u00e9p \u0111\u1ec3 t\u1ea1o ra m\u1ed9t mi\u1ebfng g\u1ea3y \u0111\u00e0n v\u1edbi d\u1ea5u \u1ea5n c\u1ee7a ca s\u1ef9 Taylor Swift (n\u0103m 2008, t\u00f4i \u0111\u00e3 b\u00e1n c\u1ed5 ph\u1ea7n c\u1ee7a t\u00f4i trong c\u00f4ng ty.) T\u1ea5t c\u1ea3 nh\u1eefng \u0111i\u1ec1u n\u00e0y th\u00e0nh hi\u1ec7n th\u1ef1c b\u1edfi v\u00ec ch\u00fang t\u00f4i \u0111\u00e3 c\u00f3 \u0111\u01b0\u1ee3c s\u1ef1 h\u1ed7 tr\u1ee3 ban \u0111\u1ea7u c\u1ee7a nh\u1eefng ban nh\u1ea1c nh\u1ecf, nh\u1eefng ng\u01b0\u1eddi th\u00edch thi\u1ebft k\u1ebf c\u1ee7a ch\u00fang t\u00f4i tr\u00ean Myspace v\u00e0 s\u1eb5n s\u00e0ng trao \u0111\u1ed5i cho nh\u1eefng g\u00ec ch\u00fang t\u00f4i c\u1ea7n.
\n<\/span><\/p>\n

\"\"<\/p>\n

Th\u1ef1c s\u1ef1 quan t\u00e2m v\u1ec1 kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n<\/strong>
\n<\/span><\/p>\n

N\u1ebfu b\u1ea1n kh\u00f4ng y\u00eau kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh, h\u00e3y l\u00e0m m\u1ed9t c\u00f4ng vi\u1ec7c kh\u00e1c \u0111i. Khi m\u1ed9t doanh nh\u00e2n t\u00ean Juan Hernandez n\u1ea3y ra \u00fd t\u01b0\u1edfng \u0111\u1ed3 ch\u01a1i nh\u1ed3i b\u00f4ng v\u00e0 truy\u1ec7n v\u1edbi ch\u1ee7 \u0111\u1ec1 Halloween, \u00f4ng \u0111\u00e3 x\u00e2y d\u1ef1ng m\u1ed9t l\u1ef1c l\u01b0\u1ee3ng fan kh\u1ed5ng l\u1ed3 m\u00e0 cu\u1ed1i c\u00f9ng d\u1eabn \u0111\u1ebfn vi\u1ec7c s\u1ea3n ph\u1ea9m c\u1ee7a \u00f4ng \u0111\u01b0\u1ee3c b\u00e0y b\u00e1n \u1edf Walmart. B\u00ed m\u1eadt c\u1ee7a \u00f4ng \u1ea5y? \u00d4ng quan t\u00e2m s\u00e2u s\u1eafc v\u00e0 t\u00f4n tr\u1ecdng kh\u00e1n gi\u1ea3 c\u1ee7a m\u00ecnh. Tr\u00ean trang Facebook c\u1ee7a Ghoul on a Stool, \u00f4ng kh\u00f4ng \u0111\u0103ng b\u00e0i v\u1ec1 s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh, m\u00e0 l\u00e0 v\u1ec1 s\u1ef1 k\u1ef3 di\u1ec7u c\u1ee7a Halloween.
\n\u00d4ng ngh\u0129 v\u1ec1 nh\u1eefng n\u1ed9i dung m\u00e0 kh\u00e1ch h\u00e0ng s\u1ebd \u0111\u00e1nh gi\u00e1 cao. C\u00e1c fan Halloween b\u1eaft \u0111\u1ea7u th\u00edch v\u00e0 chia s\u1ebb b\u00e0i vi\u1ebft c\u1ee7a \u00f4ng, thu h\u00fat th\u00eam nhi\u1ec1u l\u01b0\u1ee3t xem n\u1eefa. Cho \u0111\u1ebfn nay Hernandez \u0111\u00e3 c\u00f3 h\u01a1n 106.000 ng\u01b0\u1eddi theo d\u00f5i tr\u00ean Facebook.
\n<\/span><\/p>\n

S\u1eb5n s\u00e0ng t\u1ea1o ra n\u1ed9i dung mi\u1ec5n ph\u00ed nh\u01b0ng c\u00f3 gi\u00e1 tr\u1ecb<\/strong>
\n<\/span><\/p>\n

T\u00f4i tin r\u1eb1ng n\u1ebfu b\u1ea1n th\u1ef1c s\u1ef1 l\u00e0 m\u1ed9t chuy\u00ean gia trong l\u0129nh v\u1ef1c c\u1ee7a m\u00ecnh, b\u1ea1n kh\u00f4ng c\u00f3 v\u1ea5n \u0111\u1ec1 g\u00ec trong vi\u1ec7c cung c\u1ea5p th\u00f4ng tin cho ng\u01b0\u1eddi kh\u00e1c. Khi b\u1ea1n tr\u1edf th\u00e0nh m\u1ed9t chuy\u00ean gia, b\u1ea1n x\u00e2y d\u1ef1ng ni\u1ec1m tin v\u00e0 l\u00f2ng trung th\u00e0nh b\u1eb1ng c\u00e1ch cho \u0111i nh\u1eefng l\u1eddi khuy\u00ean \u0111\u1ed9c \u0111\u00e1o v\u00e0 c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n \u0111\u01b0\u1ee3c.
\nN\u1ebfu b\u1ea1n l\u00e0 m\u1ed9t hu\u1ea5n luy\u1ec7n vi\u00ean ho\u1eb7c nh\u00e0 v\u0103n ng\u01b0\u1eddi mu\u1ed1n gi\u00fap \u0111\u1ee1 m\u1ecdi ng\u01b0\u1eddi, h\u00e3y gi\u00fap h\u1ecd \u0111i! Th\u00e0nh c\u00f4ng c\u1ee7a h\u1ecd l\u00e0 th\u00e0nh c\u00f4ng c\u1ee7a b\u1ea1n! T\u00f4i th\u1ef1c s\u1ef1 tin v\u00e0o \u0111i\u1ec1u n\u00e0y, \u0111\u00f3 l\u00e0 l\u00fd do t\u1ea1i sao t\u00f4i \u0111\u0103ng video m\u1ed7i tu\u1ea7n tr\u00ean inventRight, k\u00eanh YouTube c\u1ee7a t\u00f4i. T\u00f4i c\u0169ng vi\u1ebft b\u00e0i nh\u01b0 th\u1ebf n\u00e0y, bao g\u1ed3m th\u00eam ngu\u1ed3n b\u1ed5 sung tr\u00ean trang web c\u1ee7a t\u00f4i v\u00e0 xu\u1ea5t b\u1ea3n s\u00e1ch. \u0110\u00fang v\u1eady, t\u00f4i t\u00ednh ph\u00ed cho nh\u1eefng ai mu\u1ed1n \u0111\u01b0\u1ee3c t\u00f4i hu\u1ea5n luy\u1ec7n tr\u1ef1c ti\u1ebfp, nh\u01b0ng m\u1ee5c ti\u00eau c\u1ee7a t\u00f4i l\u00e0 \u0111em l\u1ea1i l\u1ee3i \u00edch cho t\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi.
\n<\/span><\/p>\n

T\u00f4i bi\u1ebft b\u1ea1n \u0111ang ngh\u0129 g\u00ec: “Nh\u01b0ng n\u1ebfu t\u00f4i cho \u0111i t\u1ea5t c\u1ea3 m\u1ecdi th\u1ee9, t\u1ea1i sao h\u1ecd l\u1ea1i ph\u1ea3i mua h\u00e0ng?<\/em>” R\u1ea5t \u0111\u01a1n gi\u1ea3n: B\u1edfi v\u00ec b\u1ea1n lu\u00f4n c\u00f3 th\u1ec3 t\u1ea1o ra nhi\u1ec1u th\u1ee9 h\u01a1n.
\n<\/span><\/p>\n

Nh\u1eefng l\u1eddi cu\u1ed1i<\/strong>
\n<\/span><\/p>\n

Trong th\u1ebf gi\u1edbi ng\u00e0y nay, b\u1ea1n c\u1ea7n ph\u1ea3i suy ngh\u0129 v\u1ec1 c\u00e1ch Marketing kh\u00e1c bi\u1ec7t. X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n b\u1eb1ng c\u00e1ch \u0111\u01b0a ra l\u1eddi khuy\u00ean tuy\u1ec7t v\u1eddi, ch\u1ee9 kh\u00f4ng ch\u1ec9 \u0111\u01b0a s\u1ea3n ph\u1ea9m th\u1eed nghi\u1ec7m ho\u1eb7c \u0111\u1ed3 th\u1eeba cho kh\u00e1ch. Kh\u00f4ng b\u00e1n b\u1ea5t c\u1ee9 \u0111i\u1ec1u g\u00ec \u0111\u00f3 kh\u00f4ng c\u00f3 gi\u00e1 tr\u1ecb; b\u1ea1n s\u1ebd ch\u1ec9 l\u00e0m cho m\u1ecdi ng\u01b0\u1eddi b\u1ef1c m\u00ecnh v\u00ec b\u1ea1n l\u00e3ng ph\u00ed th\u1eddi gian c\u1ee7a h\u1ecd. T\u00f4i tin r\u1eb1ng Seth Godin \u0111\u00e3 n\u00f3i v\u1edbi t\u00f4i r\u1eb1ng n\u1ebfu b\u1ea1n \u0111ang th\u1ef1c s\u1ef1 t\u1ed1t t\u1ea1i m\u1ed9t c\u00e1i g\u00ec \u0111\u00f3, b\u1ea1n kh\u00f4ng c\u1ea7n ph\u1ea3i khoe khoang. V\u00e0o th\u1eddi \u0111i\u1ec3m \u0111\u00f3, t\u00f4i s\u1eed d\u1ee5ng c\u00e1c \u00fd t\u01b0\u1edfng c\u00f3p nh\u1eb7t nh\u01b0 : “Ki\u1ebfm ti\u1ec1n tri\u1ec7u v\u1edbi \u00fd t\u01b0\u1edfng c\u1ee7a b\u1ea1n!”. \u00d4ng n\u00f3i v\u1edbi t\u00f4i r\u1eb1ng t\u00f4i kh\u00f4ng c\u1ea7n ph\u1ea3i l\u00e0m \u0111i\u1ec1u \u0111\u00f3. M\u1ed9t khi ch\u00fang ta gi\u1ea3m b\u1edbt nh\u1eefng qu\u1ea3ng c\u00e1o th\u1ed5i ph\u1ed3ng, kinh doanh c\u1ee7a ch\u00fang t\u00f4i ph\u00e1t tri\u1ec3n.
\n<\/span><\/p>\n

Ng\u00e0y nay c\u00f3 r\u1ea5t nhi\u1ec1u s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u1ea1nh tranh, v\u00e0 \u0111\u1ec3 tr\u1edf n\u00ean n\u1ed5i b\u1eadt b\u1ea1n ph\u1ea3i t\u1ecf ra ch\u00e2n th\u00e0nh. H\u00e3y nh\u1ea5t qu\u00e1n, l\u00e0m ch\u1ee7 sai l\u1ea7m c\u1ee7a b\u1ea1n v\u00e0 \u0111\u1ea3m b\u1ea3o m\u1ecdi t\u01b0\u01a1ng t\u00e1c \u0111\u1ec1u mang l\u1ea1i k\u1ebft qu\u1ea3 c\u0169ng nh\u01b0 l\u1ee3i \u00edch cho kh\u00e1ch h\u00e0ng.
\n<\/span><\/p>\n

C\u00f4ng th\u1ee9c \u0111\u1ec3 th\u00e0nh c\u00f4ng th\u1ef1c s\u1ef1 kh\u00f4ng ph\u1ee9c t\u1ea1p. H\u00e3y \u0111\u1ed1i x\u1eed v\u1edbi kh\u00e1ch h\u00e0ng nh\u01b0 b\u1ea1n b\u00e8. V\u1edbi t\u01b0 duy \u0111\u00f3, b\u1ea1n s\u1ebd t\u1ecfa s\u00e1ng.<\/span><\/p>\n

www.entrepreneur.com<\/span><\/strong><\/p>\n

C\u00e1c kh\u00f3a h\u1ecdc c\u00f9ng ch\u1ee7 \u0111\u1ec1<\/span><\/strong><\/em><\/p>\n

M\u1eddi b\u1ea1n tham kh\u1ea3o:<\/p>\n

50 T\u00c2M L\u00dd KH\u00c1CH H\u00c0NG KHI MUA H\u00c0NG<\/a><\/span><\/strong> (GV: H\u00e0 Anh Tu\u1ea5n<\/a><\/strong>)
\nKh\u00f3a h\u1ecdc h\u01b0\u1edbng d\u1eabn h\u1ecdc vi\u00ean n\u1eafm b\u1eaft t\u00e2m l\u00fd kh\u00e1ch tr\u01b0\u1edbc khi mua h\u00e0ng, cung c\u1ea5p b\u00ed quy\u1ebft \u0111\u1ec3 t\u1ea1o cho kh\u00e1ch h\u00e0ng c\u1ea3m x\u00fac t\u00edch c\u1ef1c, h\u1ecdc \u0111\u01b0\u1ee3c k\u1ef9 thu\u1eadt \u201cr\u1eafc l\u00f4ng ng\u1ed7ng\u201d – b\u00ed quy\u1ebft gi\u00fap kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng th\u1eadt \u0111\u1ec3 tr\u1edf th\u00e0nh chuy\u00ean gia b\u00e1n h\u00e0ng chuy\u00ean nghi\u1ec7p.<\/span>
\nCHI\u1ebeN L\u01af\u1ee2C KH\u00c1C BI\u1ec6T H\u00d3A<\/a> <\/span><\/strong>(GV: \u0110\u1eb7ng thanh V\u00e2n<\/a><\/strong>)
\nKh\u00f3a h\u1ecdc gi\u00fap h\u1ecdc vi\u00ean n\u1eafm v\u1eefng ki\u1ebfn th\u1ee9c v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c kh\u00e1c bi\u1ec7t h\u00f3a b\u1ec1n v\u1eefng, n\u1eafm r\u00f5 quy tr\u00ecnh x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u . H\u1ecdc vi\u00ean \u0111\u01b0\u1ee3c cung c\u1ea5p c\u00e1c tuy\u1ec7t chi\u00eau \u0111\u1ecbnh v\u1ecb \u0111\u1ec3 tr\u1edf th\u00e0nh th\u01b0\u01a1ng hi\u1ec7u d\u1eabn \u0111\u1ea7u.<\/span>
\nTH\u01af\u01a0NG HI\u1ec6U \u2013 \u0110\u01af\u1edcNG V\u00c0O T\u00c2M TR\u00cd KH\u00c1CH H\u00c0NG<\/a><\/strong><\/span> (GV: V\u01b0\u01a1ng Thanh Long<\/a><\/strong>)
\nKh\u00f3a h\u1ecdc h\u01b0\u1edbng d\u1eabn h\u1ecdc vi\u00ean ph\u00e2n t\u00edch m\u00f4 h\u00ecnh x\u00e2y d\u1ef1ng \u201cCon \u0111\u01b0\u1eddng th\u01b0\u01a1ng hi\u1ec7u\u201d, bi\u1ebft c\u00e1ch thu h\u00fat kh\u00e1ch h\u00e0ng b\u1eb1ng vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e1nh v\u00e0o c\u1ea3m x\u00fac, hi\u1ec3u \u0111\u01b0\u1ee3c gi\u00e1 tr\u1ecb t\u00e0i s\u1ea3n th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec3 qu\u1ea3n tr\u1ecb v\u00e0 ph\u00e1t tri\u1ec3n t\u00e0i s\u1ea3n th\u01b0\u01a1ng hi\u1ec7u cho doanh nghi\u1ec7p.<\/p>\n","protected":false},"excerpt":{"rendered":"

Trong th\u1ebf gi\u1edbi ng\u00e0y nay, l\u00f2ng trung th\u00e0nh d\u01b0\u1eddng nh\u01b0 \u0111\u00e3 b\u1ecb n\u00e9m ra kh\u1ecfi c\u1eeda. Kh\u00f4ng ng\u1ea1c nhi\u00ean khi tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, m\u1ecdi ng\u01b0\u1eddi \u0111ang la h\u00e9t: “Nghe…<\/p>\n","protected":false},"author":1,"featured_media":1977,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[27],"tags":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/bizuni.vn\/kien-thuc-quan-tri\/wp-content\/uploads\/2019\/02\/image_2019_02_18T02_53_05_235Z.png?fit=2560%2C1213&ssl=1","_links":{"self":[{"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/posts\/3434"}],"collection":[{"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/comments?post=3434"}],"version-history":[{"count":0,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/posts\/3434\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/media\/1977"}],"wp:attachment":[{"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/media?parent=3434"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/categories?post=3434"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/tags?post=3434"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}