{"id":3436,"date":"2019-10-14T09:30:46","date_gmt":"2019-10-14T02:30:46","guid":{"rendered":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/?p=3436"},"modified":"2022-10-15T22:47:52","modified_gmt":"2022-10-15T15:47:52","slug":"dung-de-sai-lam-trong-marketing-ki-thuat-so-lam-chech-duong-doanh-nghiep-cua-ban","status":"publish","type":"post","link":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/dung-de-sai-lam-trong-marketing-ki-thuat-so-lam-chech-duong-doanh-nghiep-cua-ban\/","title":{"rendered":"\u0110\u1eebng \u0111\u1ec3 sai l\u1ea7m trong Marketing k\u0129 thu\u1eadt s\u1ed1 l\u00e0m ch\u1ec7ch \u0111\u01b0\u1eddng doanh nghi\u1ec7p c\u1ee7a b\u1ea1n"},"content":{"rendered":"

H\u00e3y \u0111\u1ed1i m\u1eb7t v\u1edbi s\u1ef1 th\u1eadt: Ch\u00fang ta \u0111ang s\u1ed1ng trong m\u1ed9t th\u1ebf gi\u1edbi \u0111i\u1ec1u khi\u1ec3n b\u1edfi c\u00f4ng ngh\u1ec7 v\u00e0 Marketing k\u0129 thu\u1eadt s\u1ed1 \u0111\u00e3 v\u01b0\u1ee3t qua c\u00e1c k\u00eanh Marketing kh\u00e1c. V\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng hi\u1ec7n nay tra internet cho m\u1ecdi c\u00e2u h\u1ecfi m\u00e0 h\u1ecd c\u00f3, th\u1eadt d\u1ec5 d\u00e0ng \u0111\u1ec3 hi\u1ec3u l\u00fd do t\u1ea1i sao Marketing k\u1ef9 thu\u1eadt s\u1ed1 c\u00f3 th\u1ec3 khi\u1ebfn m\u1ed9t doanh nghi\u1ec7p th\u00e0nh c\u00f4ng ho\u1eb7c th\u1ea5t b\u1ea1i. N\u1ebfu kh\u00f4ng s\u1eed d\u1ee5ng Marketing k\u0129 thu\u1eadt s\u1ed1, b\u1ea5t k\u00ec c\u00f4ng ty n\u00e0o c\u0169ng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c coi nh\u01b0 \u0111\u00e3 ch\u1ebft t\u1eeb trong tr\u1ee9ng n\u01b0\u1edbc.<\/span><\/p>\n

\u0110i\u1ec1u n\u00e0y kh\u00f4ng ch\u1ec9 \u0111\u00f2i h\u1ecfi c\u00e1c chi\u1ebfn thu\u1eadt kh\u00f4n ngoan, m\u00e0 c\u1ea3 s\u1ef1 hi\u1ec3u bi\u1ebft \u0111\u1ec3 tr\u00e1nh nh\u1eefng c\u1ea1m b\u1eaby ph\u00eda tr\u01b0\u1edbc. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 nh\u1eefng phu\u01a1ng ph\u00e1p \u0111\u1ec3 tr\u00e1nh c\u00e1c sai l\u1ea7m trong Marketing k\u0129 thu\u1eadt s\u1ed1 gi\u00fap th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n kh\u00f4ng b\u1ecb s\u1ee5p \u0111\u1ed5 sau m\u1ed9t c\u00fa nh\u1ea5p chu\u1ed9t.<\/span><\/p>\n

B\u1ea1n s\u1ebd kh\u00f4ng th\u1ec3 ghi b\u00e0n n\u1ebfu kh\u00f4ng c\u00f3 c\u1ea7u m\u00f4n<\/span><\/strong><\/p>\n

\u0110i\u1ec1u n\u00e0y c\u00f3 v\u1ebb hi\u1ec3n nhi\u00ean, nh\u01b0ng c\u00f3 r\u1ea5t nhi\u1ec1u c\u00f4ng ty kh\u00f4ng \u0111\u00e1nh gi\u00e1 cao s\u1ef1 hi\u1ec7u qu\u1ea3 c\u1ee7a Marketing k\u0129 thu\u1eadt s\u1ed1. T\u1ea1o ra m\u1ed9t lo\u1ea1t c\u00e1c t\u00e0i kho\u1ea3n m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 n\u00e9m b\u1eeba m\u1ed9t v\u00e0i t\u1eeb kh\u00f3a l\u00ean \u0111\u00f3 v\u1edbi hy v\u1ecdng m\u1ed9t trong s\u1ed1 ch\u00fang s\u1ebd thu h\u00fat ng\u01b0\u1eddi \u0111\u1ecdc s\u1ebd kh\u00f4ng mang l\u1ea1i k\u1ebft qu\u1ea3 g\u00ec, b\u1edfi h\u00e0nh \u0111\u1ed9ng \u0111\u00f3 kh\u00f4ng c\u00f3 m\u1ed9t m\u1ee5c \u0111\u00edch r\u00f5 r\u00e0ng.<\/span><\/p>\n

C\u00f3 l\u1ebd m\u1ee5c ti\u00eau c\u1ee7a h\u1ecd l\u00e0 t\u0103ng l\u01b0\u1ee3ng truy c\u1eadp v\u00e0o trang web c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u ho\u1eb7c t\u00ecm kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng qua m\u1ea1ng. B\u1ea5t k\u1ec3 b\u1ea1n mu\u1ed1n l\u00e0m g\u00ec, c\u00f3 m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3 s\u1ebd gi\u00fap thi\u1ebft l\u1eadp k\u1ebft n\u1ed1i v\u1edbi kh\u00e1n gi\u1ea3 c\u1ee7a b\u1ea1n v\u00e0 th\u00fac \u0111\u1ea9y t\u1ea5t c\u1ea3 c\u00e1c chi\u1ebfn l\u01b0\u1ee3c trong t\u01b0\u01a1ng lai.
\n<\/span><\/p>\n

\"\"<\/p>\n

Hi\u1ec3u \u0111\u01b0\u1ee3c nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng<\/span><\/strong><\/p>\n

Kh\u00f4ng sai khi n\u00f3i r\u1eb1ng kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n l\u00e0 m\u1ea1ch m\u00e1u c\u1ee7a doanh nghi\u1ec7p c\u1ee7a b\u1ea1n, v\u00ec v\u1eady kh\u00f4ng hi\u1ec3u nh\u1eefng g\u00ec h\u1ecd mu\u1ed1n th\u00ec m\u1ecdi n\u1ed7 l\u1ef1c Marketing k\u1ef9 thu\u1eadt s\u1ed1 \u0111\u1ec1u v\u00f4 ngh\u0129a. Ngay c\u1ea3 nh\u1eefng chi\u1ebfn d\u1ecbch \u0111\u01b0\u1ee3c chu\u1ea9n b\u1ecb k\u0129 l\u01b0\u1ee1ng nh\u1ea5t c\u0169ng s\u1ebd th\u1ea5t b\u1ea1i th\u1ea3m h\u1ea1i n\u1ebfu ch\u00fang kh\u00f4ng \u0111\u00e1nh \u0111\u00fang t\u00e2m l\u00fd kh\u00e1ch h\u00e0ng, ho\u1eb7c t\u1ec7 h\u01a1n n\u1eefa l\u00e0 nh\u1eafm v\u00e0o sai \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng. T\u1ea5t c\u1ea3 m\u1ecdi th\u1ee9 t\u1eeb vi\u1ec7c s\u1eed d\u1ee5ng ng\u00f4n ng\u1eef, n\u1ed9i dung cho \u0111\u1ebfn \u0111\u00e1nh gi\u00e1 c\u00e1ch kh\u00e1ch h\u00e0ng gi\u1ea3 s\u1eed d\u1ee5ng ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng k\u1ef9 thu\u1eadt s\u1ed1 n\u00ean \u0111\u01b0\u1ee3c ph\u1ea3n \u00e1nh tr\u00ean ph\u01b0\u01a1ng ph\u00e1p ti\u1ebfp th\u1ecb th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n. H\u00e3y d\u00e0nh th\u1eddi gian \u0111\u1ec3 \u0111\u00e0o s\u00e2u v\u00e0o ph\u00e2n t\u00edch kh\u00e1n gi\u1ea3 c\u1ee7a b\u1ea1n v\u00e0 t\u00ecm hi\u1ec3u \u0111i\u1ec1u g\u00ec th\u00fac \u0111\u1ea9y h\u1ecd.
\n<\/span><\/p>\n

G\u00e2y d\u1ef1ng n\u1ed9i dung c\u00f3 m\u1ee5c \u0111\u00edch<\/strong>
\n<\/span><\/p>\n

Ng\u01b0\u1eddi s\u1eed d\u1ee5ng Internet \u0111ang ti\u00eau th\u1ee5 n\u1ed9i dung v\u1edbi t\u1ed1c \u0111\u1ed9 ch\u00f3ng m\u1eb7t, nh\u01b0ng n\u1ed9i dung \u0111\u01b0\u1ee3c chia s\u1ebb v\u00e0 \u0111\u1ea1t th\u1ee9 h\u1ea1ng cao tr\u00ean Google c\u00f3 danh t\u00ednh th\u1ef1c s\u1ef1. C\u00e1c thu\u1eadt to\u00e1n c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm kh\u00f4ng ng\u1eebng bi\u1ebfn \u0111\u1ed5i, v\u00ec v\u1eady n\u1ed9i dung ph\u1ea3i th\u1eadt \u0111\u1eb7c bi\u1ec7t n\u1ebfu b\u1ea1n mu\u1ed1n n\u1ed9i dung \u0111\u00f3 c\u00f3 \u00edch cho n\u1ed7 l\u1ef1c Marketing k\u1ef9 thu\u1eadt s\u1ed1 c\u1ee7a m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u. N\u1ed9i dung m\u00e0 b\u1ea1n t\u1ea1o ra ph\u1ea3i n\u00f3i g\u00ec \u0111\u00f3 v\u1ec1 m\u1ee5c \u0111\u00edch c\u1ee7a c\u00f4ng ty v\u00e0 cung c\u1ea5p gi\u00e1 tr\u1ecb cho kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau.
\n<\/span><\/p>\n

N\u1eafm r\u00f5 nh\u1eefng xu h\u01b0\u1edbng v\u00e0 \u0111\u1ed1i th\u1ee7 c\u0169ng r\u1ea5t quan tr\u1ecdng. H\u00e3y t\u1ef1 h\u1ecfi m\u00ecnh, \u201cB\u00e2y gi\u1edd c\u00f3 ph\u1ea3i l\u00e0 th\u1eddi \u0111i\u1ec3m th\u00edch h\u1ee3p \u0111\u1ec3 s\u1eed d\u1ee5ng chi\u1ebfn thu\u1eadt n\u00e0y \u0111\u1ec3 k\u1ebft n\u1ed1i v\u1edbi kh\u00e1n gi\u1ea3 c\u1ee7a t\u00f4i?\u201d C\u00e2u tr\u1ea3 l\u1eddi c\u00f3 th\u1ec3 kh\u00f4ng ph\u1ea3i l\u00fac n\u00e0o c\u0169ng l\u00e0 c\u00f3. H\u00e3y nh\u1edb \u0111i\u1ec1u n\u00e0y khi t\u1ea1o ra n\u1ed9i dung, v\u00e0 b\u1ea1n s\u1ebd g\u1eb7t h\u00e1i \u0111\u01b0\u1ee3c nhi\u1ec1u th\u00e0nh c\u00f4ng h\u01a1n l\u00e0 th\u1ea5t b\u1ea1i.
\n<\/span><\/p>\n

\"\"

Roi Return On Investment Analysis Finance Concept<\/p><\/div>\n

Theo d\u00f5i ROI c\u1ee7a chi\u1ebfn d\u1ecbch Marketing<\/strong>
\n<\/span><\/p>\n

ROI cho Marketing k\u0129 thu\u1eadt s\u1ed1 c\u1ee7a b\u1ea1n s\u1ebd r\u1ea5t kh\u00e1c v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c. Nh\u01b0ng t\u1ea5t c\u1ea3 c\u00e1c doanh nghi\u1ec7p \u0111\u1ec1u c\u00f3 \u0111i\u1ec3m chung l\u00e0 ph\u1ea3i theo d\u00f5i s\u1ed1 li\u1ec7u \u0111\u1ec3 t\u1ed1i \u0111a h\u00f3a l\u1ee3i \u00edch mang l\u1ea1i. Tinh ch\u1ec9nh SEO( t\u1ed1i \u01b0u h\u00f3a c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm) v\u00e0 s\u1eed d\u1ee5ng m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c AdWords nh\u01b0 PPC Pro c\u00f3 th\u1ec3 khi\u1ebfn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng t\u00ecm \u0111\u1ebfn b\u1ea1n, nh\u01b0ng s\u1ef1 hi\u1ec3u bi\u1ebft c\u00e1c d\u1eef li\u1ec7u l\u00e0 ch\u00eca kh\u00f3a \u0111\u1ec3 duy tr\u00ec th\u00e0nh c\u00f4ng \u0111\u00f3.
\nNh\u1eefng g\u00ec b\u1ea1n kh\u00f4ng mu\u1ed1n l\u00e0m l\u00e0 \u00e1p d\u1ee5ng c\u00e1ch ti\u1ebfp c\u1eadn \u201cthi\u1ebft l\u1eadp v\u00e0 qu\u00ean n\u00f3 \u0111i\u201d v\u00e0o c\u00e1c chi\u1ebfn d\u1ecbch k\u1ef9 thu\u1eadt s\u1ed1 c\u1ee7a b\u1ea1n. \u0110i\u1ec1u n\u00e0y kh\u00f4ng c\u00f3 ngh\u0129a l\u00e0 t\u1ea5t c\u1ea3 m\u1ecdi th\u1ee9 ph\u1ea3i \u0111\u01b0\u1ee3c ki\u1ec3m tra v\u00e0 theo d\u00f5i t\u1eebng gi\u1edd trong ng\u00e0y, nh\u01b0ng quan s\u00e1t v\u00e0 b\u1ea3o tr\u00ec th\u01b0\u1eddng xuy\u00ean l\u00e0 c\u1ea7n thi\u1ebft. Kh\u00f4ng thi\u1ebfu c\u00e1c c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch ra \u0111\u1ec3 gi\u00fap \u0111\u1ee1 b\u1ea1n, do \u0111\u00f3 h\u00e3y c\u1ee9 th\u1eed nghi\u1ec7m \u0111\u1ec3 xem th\u1ee9 g\u00ec s\u1ebd \u0111em l\u1ea1i cho b\u1ea1n ROI t\u1ed1t nh\u1ea5t.<\/span><\/p>\n

www.entrepreneur.com<\/span><\/strong><\/p>\n

C\u00e1c kh\u00f3a h\u1ecdc c\u00f9ng ch\u1ee7 \u0111\u1ec1<\/span><\/strong><\/em><\/p>\n

M\u1eddi b\u1ea1n tham kh\u1ea3o:<\/p>\n

50 T\u00c2M L\u00dd KH\u00c1CH H\u00c0NG KHI MUA H\u00c0NG<\/a><\/strong><\/span> (GV: H\u00e0 Anh Tu\u1ea5n<\/a><\/strong>)
\nKh\u00f3a h\u1ecdc h\u01b0\u1edbng d\u1eabn h\u1ecdc vi\u00ean n\u1eafm b\u1eaft t\u00e2m l\u00fd kh\u00e1ch tr\u01b0\u1edbc khi mua h\u00e0ng, cung c\u1ea5p b\u00ed quy\u1ebft \u0111\u1ec3 t\u1ea1o cho kh\u00e1ch h\u00e0ng c\u1ea3m x\u00fac t\u00edch c\u1ef1c, h\u1ecdc \u0111\u01b0\u1ee3c k\u1ef9 thu\u1eadt \u201cr\u1eafc l\u00f4ng ng\u1ed7ng\u201d – b\u00ed quy\u1ebft gi\u00fap kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng th\u1eadt \u0111\u1ec3 tr\u1edf th\u00e0nh chuy\u00ean gia b\u00e1n h\u00e0ng chuy\u00ean nghi\u1ec7p.<\/span>
\nDIGITAL MARKETING D\u00c0NH CHO CH\u1ee6 DOANH NGHI\u1ec6P, CEO, STARTUP<\/a><\/strong><\/span> (GV: Greg Gottfried<\/a><\/strong> )
\nKh\u00f3a h\u1ecdc cung c\u1ea5p ki\u1ebfn th\u1ee9c c\u01a1 b\u1ea3n, c\u00e1ch s\u1eed d\u1ee5ng t\u1ea5t c\u1ea3 c\u00e1c c\u00f4ng c\u1ee5 Digital Marketing: Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, T\u1ea1o trang Web, t\u1ea1o v\u00e0 s\u1eed d\u1ee5ng c\u00e1c trang m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ec3 c\u00f3 Free traffic, Google Places, Email Marketing, Email Marketing, SEO, Qu\u1ea3ng c\u00e1o Google, Google Analytics\u2026Gi\u00fap h\u1ecdc vi\u00ean ph\u00e1t tri\u1ec3n doanh nghi\u1ec7p trong th\u1eddi \u0111\u1ea1i k\u1ef9 thu\u1eadt s\u1ed1. <\/span>
\nX\u00c2Y D\u1ef0NG TH\u01af\u01a0NG HI\u1ec6U CHU\u1ea8N QU\u1ed0C T\u1ebe<\/a> <\/strong><\/span>(GV: Nguy\u1ec5n \u0110\u1ee9c S\u01a1n<\/a><\/strong>)
\nKh\u00f3a h\u1ecdc gi\u00fap h\u1ecdc vi\u00ean tri\u1ec3n khai k\u1ebf ho\u1ea1ch x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u chu\u1ea9n qu\u1ed1c t\u1ebf b\u1eb1ng c\u00e1ch n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c s\u1ef1 ng\u1ea7m hi\u1ec3u v\u1ec1 kh\u00e1ch h\u00e0ng , h\u1ecdc c\u00e1ch nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u v\u00e0 t\u1ea1o ra s\u1ef1 kh\u00e1c bi\u1ec7t. H\u01b0\u1edbng d\u1eabn h\u1ecdc vi\u00ean c\u00e1c h\u00ecnh th\u1ee9c truy\u1ec1n th\u00f4ng t\u00edch h\u1ee3p, cung c\u1ea5p b\u00e0i h\u1ecdc th\u1ef1c t\u1ebf v\u1ec1 Slogan v\u00e0 \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n","protected":false},"excerpt":{"rendered":"

H\u00e3y \u0111\u1ed1i m\u1eb7t v\u1edbi s\u1ef1 th\u1eadt: Ch\u00fang ta \u0111ang s\u1ed1ng trong m\u1ed9t th\u1ebf gi\u1edbi \u0111i\u1ec1u khi\u1ec3n b\u1edfi c\u00f4ng ngh\u1ec7 v\u00e0 Marketing k\u0129 thu\u1eadt s\u1ed1 \u0111\u00e3 v\u01b0\u1ee3t qua c\u00e1c k\u00eanh Marketing…<\/p>\n","protected":false},"author":1,"featured_media":3437,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[27,22],"tags":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/bizuni.vn\/kien-thuc-quan-tri\/wp-content\/uploads\/2019\/10\/20180717164717.735_2.jpg?fit=1535%2C1023&ssl=1","_links":{"self":[{"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/posts\/3436"}],"collection":[{"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/comments?post=3436"}],"version-history":[{"count":0,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/posts\/3436\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/media\/3437"}],"wp:attachment":[{"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/media?parent=3436"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/categories?post=3436"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/tags?post=3436"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}