{"id":3448,"date":"2019-10-15T09:58:41","date_gmt":"2019-10-15T02:58:41","guid":{"rendered":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/?p=3448"},"modified":"2022-11-15T14:13:28","modified_gmt":"2022-11-15T07:13:28","slug":"thuan-loi-va-bat-loi-cua-thue-ngoai-marketing-va-quan-he-cong-chung","status":"publish","type":"post","link":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/thuan-loi-va-bat-loi-cua-thue-ngoai-marketing-va-quan-he-cong-chung\/","title":{"rendered":"Thu\u1eadn l\u1ee3i v\u00e0 B\u1ea5t l\u1ee3i c\u1ee7a thu\u00ea ngo\u00e0i Marketing v\u00e0 Quan h\u1ec7 c\u00f4ng ch\u00fang"},"content":{"rendered":"

– Kh\u00f4ng ph\u1ea3i m\u1ecdi doanh nghi\u1ec7p \u0111\u1ec1u c\u1ea7n m\u1ed9t c\u00f4ng ty ti\u1ebfp th\u1ecb b\u00ean ngo\u00e0i, nh\u01b0ng c\u00e1c c\u00f4ng ty n\u00e0y c\u00f3 th\u1ec3 gi\u00fap c\u00e1c doanh nghi\u1ec7p v\u1edbi \u00edt kinh nghi\u1ec7m Marketing.<\/span><\/p>\n

– N\u1ebfu b\u1ea1n thu\u00ea m\u1ed9t chuy\u00ean gia ti\u1ebfp th\u1ecb ho\u1eb7c m\u1ed9t c\u00f4ng ty ti\u1ebfp th\u1ecb, \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 cung c\u1ea5p cho h\u1ecd \u0111\u1ee7 s\u1ef1 k\u1ebft n\u1ed1i \u0111\u1ec3 hi\u1ec3u doanh nghi\u1ec7p v\u00e0 v\u0103n h\u00f3a c\u1ee7a doanh nghi\u1ec7p b\u1ea1n.<\/span><\/p>\n

– Kh\u00f4ng c\u00f3 quy\u1ebft \u0111\u1ecbnh \u0111\u00fang hay sai khi n\u00f3i \u0111\u1ebfn vi\u1ec7c thu\u00ea ngo\u00e0i Marketing ho\u1eb7c quan h\u1ec7 c\u00f4ng ch\u00fang. N\u1ebfu doanh nghi\u1ec7p c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 h\u01b0\u1edfng l\u1ee3i t\u1eeb Marketing thu\u00ea ngo\u00e0i, h\u00e3y xem x\u00e9t s\u1eed d\u1ee5ng \u0111i\u1ec1u \u0111\u00f3 \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng t\u1ed1t h\u01a1n.<\/span><\/p>\n

Khi n\u00f3i \u0111\u1ebfn c\u00e1c n\u1ed7 l\u1ef1c Marketing v\u00e0 PR, c\u00e1c doanh nghi\u1ec7p nh\u1ecf c\u00f3 th\u1ec3 s\u1ebd kh\u00f4ng bi\u1ebft b\u1eaft \u0111\u1ea7u t\u1eeb \u0111\u00e2u. C\u00f3 h\u00e0ng t\u00e1 m\u1ea1ng x\u00e3 h\u1ed9i kh\u00e1c nhau, c\u00e1c n\u1ed7 l\u1ef1c ti\u1ebfp th\u1ecb truy\u1ec1n th\u1ed1ng, c\u00e1c c\u00f4ng ty ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1, chuy\u00ean gia SEO v\u00e0 c\u00e1c ngu\u1ed3n th\u00f4ng tin kh\u00e1c \u0111\u1ec3 gi\u00fap doanh nghi\u1ec7p Marketing v\u00e0 quan h\u1ec7 c\u00f4ng ch\u00fang. Th\u1eadt kh\u00f4ng may, \u0111\u00f4i khi t\u1ea5t c\u1ea3 c\u00e1c k\u00eanh v\u00e0 ngu\u1ed3n th\u00f4ng tin n\u00e0y l\u00e0 qu\u00e1 nhi\u1ec1u.<\/span><\/p>\n

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\u0110\u00f4i khi, vi\u1ec7c thu\u00ea ngo\u00e0i Marketing v\u00e0 PR s\u1ebd d\u1ec5 h\u01a1n cho b\u1ea1n.<\/span><\/strong><\/p>\n

M\u1eb7c d\u00f9 c\u00f3 nh\u1eefng l\u1ee3i \u00edch r\u00f5 r\u00e0ng \u0111\u1ed1i v\u1edbi vi\u1ec7c thu\u00ea ngo\u00e0i PR, nh\u01b0ng c\u0169ng c\u00f3 nh\u1eefng nh\u01b0\u1ee3c \u0111i\u1ec3m khi \u0111\u1ec3 m\u1ed9t \u0111\u1ed1i t\u01b0\u1ee3ng b\u00ean ngo\u00e0i qu\u1ea3n l\u00fd h\u00ecnh \u1ea3nh c\u1ee7a b\u1ea1n. N\u1ebfu b\u1ea1n \u0111ang t\u1ef1 h\u1ecfi li\u1ec7u b\u1ea1n c\u00f3 mu\u1ed1n thu\u00ea ngo\u00e0i Marketing v\u00e0 PR hay kh\u00f4ng, \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 ph\u1ea3i xem x\u00e9t c\u1ea3 hai m\u1eb7t c\u1ee7a v\u1ea5n \u0111\u1ec1.<\/span><\/p>\n

Thu\u1eadn l\u1ee3i c\u1ee7a thu\u00ea ngo\u00e0i Marketing v\u00e0 PR<\/span><\/strong><\/p>\n

H\u00e3y b\u1eaft \u0111\u1ea7u v\u1edbi nh\u1eefng thu\u1eadn l\u1ee3i. C\u00f3 r\u1ea5t nhi\u1ec1u l\u00fd \u0111\u1ec3<\/span>\u00a0thu\u00ea ngo\u00e0i ti\u1ebfp th\u1ecb v\u00e0 quan h\u1ec7 c\u00f4ng ch\u00fang, v\u00e0 ch\u1ee7 c\u1ee7a nh\u1eefng doanh nghi\u1ec7p nh\u1ecf kh\u00f4ng n\u00ean c\u1ea3m th\u1ea5y t\u1ec7 n\u1ebfu ph\u1ea3i thu\u00ea ngo\u00e0i Marketing v\u00e0 PR thay v\u00ec tuy\u1ec3n qu\u1ea3n l\u00fd truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i, nh\u00e2n vi\u00ean ti\u1ebfp th\u1ecb ho\u1eb7c b\u1ea5t c\u1ee9 ng\u01b0\u1eddi n\u00e0o kh\u00e1c trong c\u00f4ng ty. Kh\u00f4ng c\u00f3 g\u00ec sai \u1edf \u0111\u00e2y khi nh\u1eadn s\u1ef1 gi\u00fap \u0111\u1ee1 t\u1eeb b\u00ean ngo\u00e0i.<\/span><\/p>\n

Trong t\u1ea5t c\u1ea3 c\u00e1c ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb thu\u00ea ngo\u00e0i, quan h\u1ec7 c\u00f4ng ch\u00fang s\u1ebd \u0111\u1ee9ng \u0111\u1ea7u danh s\u00e1ch c\u1ee7a t\u00f4i “, Mark Allwood, CEO c\u1ee7a GlobalX UK n\u00f3i.” \u0110i\u1ec1u m\u00e0 r\u1ea5t nhi\u1ec1u ch\u1ee7 doanh nghi\u1ec7p nh\u1ecf kh\u00f4ng nh\u1eadn ra l\u00e0 ph\u1ea7n l\u1edbn c\u00f4ng vi\u1ec7c \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n b\u1edfi c\u00e1c c\u00f4ng ty PR n\u1eb1m ngo\u00e0i kh\u1ea3 n\u0103ng c\u1ee7a h\u1ecd. Quan h\u1ec7 c\u00f4ng ch\u00fang kh\u00f4ng ph\u1ea3i ch\u1ec9 v\u1ec1 nh\u1eefng \u00fd t\u01b0\u1edfng l\u1edbn v\u00e0 k\u0129 n\u0103ng vi\u1ebft b\u00e0i t\u1ed1t. \u0110\u1ec3 \u0111\u01b0\u1ee3c nhi\u1ec1u ng\u01b0\u1eddi bi\u1ebft \u0111\u1ebfn, c\u00e1c c\u00f4ng ty PR li\u00ean t\u1ee5c b\u1ed5 sung v\u00e0o m\u1ea1ng l\u01b0\u1edbi c\u1ee7a h\u1ecd c\u00e1c nh\u00e0 b\u00e1o v\u00e0 c\u00e1c \u0111\u1ea7u m\u1ed1i li\u00ean l\u1ea1c. H\u1ecd l\u00e0m \u0111i\u1ec1u n\u00e0y m\u1ed7i ng\u00e0y v\u00e0 \u0111\u00f3 kh\u00f4ng ph\u1ea3i l\u00e0 \u0111i\u1ec1u m\u00e0 m\u1ed9t ch\u1ee7 doanh nghi\u1ec7p nh\u1ecf ho\u1eb7c m\u1ed9t ng\u01b0\u1eddi qu\u1ea3n l\u00fd ti\u1ebfp th\u1ecb n\u1ed9i b\u1ed9 c\u00f3 th\u1eddi gian \u0111\u1ec3 t\u1ef1 th\u1ef1c hi\u1ec7n \u0111\u01b0\u1ee3c<\/em>.”<\/span><\/p>\n

T\u1eadp trung v\u00e0o nhi\u1ec7m v\u1ee5 kinh doanh c\u1ee7a b\u1ea1n<\/span><\/strong><\/p>\n

C\u00f3 l\u1ebd \u0111i\u1ec1u t\u00edch c\u1ef1c r\u00f5 r\u00e0ng nh\u1ea5t l\u00e0 d\u00e0nh nhi\u1ec1u th\u1eddi gian h\u01a1n v\u00e0o c\u00e1c nhi\u1ec7m v\u1ee5 kinh doanh kh\u00e1c. N\u1ebfu b\u1ea1n l\u00e0 ch\u1ee7 c\u1eeda h\u00e0ng th\u1ef1c ph\u1ea9m \u0111\u1ecba ph\u01b0\u01a1ng, b\u1ea1n th\u00edch n\u1ea5u \u0103n v\u00e0 l\u00e0m vi\u1ec7c trong c\u1eeda h\u00e0ng c\u1ee7a m\u00ecnh v\u1edbi kh\u00e1ch h\u00e0ng. B\u1ea1n c\u00f3 th\u1ec3 kh\u00f4ng mu\u1ed1n d\u00e0nh c\u1ea3 ng\u00e0y \u0111\u1ec3 l\u00ean l\u1ecbch c\u00e1c b\u00e0i \u0111\u0103ng tr\u00ean Facebook ho\u1eb7c li\u00ean h\u1ec7 v\u1edbi c\u00e1c \u0111\u00e0i ph\u00e1t thanh truy\u1ec1n h\u00ecnh \u0111\u1ecba ph\u01b0\u01a1ng \u0111\u1ec3 \u0111\u01b0a tin. B\u1eb1ng c\u00e1ch thu\u00ea ngo\u00e0i quan h\u1ec7 c\u00f4ng ch\u00fang, ng\u01b0\u1eddi kh\u00e1c l\u00e0m c\u00e1c vi\u1ec7c \u0111\u00f3 trong khi b\u1ea1n t\u1eadp trung v\u00e0o nh\u1eefng g\u00ec b\u1ea1n l\u00e0m t\u1ed1t nh\u1ea5t.<\/span><\/p>\n

\u0110i\u1ec1u n\u00e0y kh\u00f4ng c\u00f3 ngh\u0129a l\u00e0 b\u1ea1n kh\u00f4ng tham gia v\u00e0o vi\u1ec7c l\u00ean \u00fd t\u01b0\u1edfng hay gi\u00e1m s\u00e1t c\u00e1c chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng, nh\u01b0ng thu\u00ea ngo\u00e0i s\u1ebd gi\u00fap b\u1ea1n kh\u00f4ng ph\u1ea3i l\u00e0m nh\u1eefng kh\u00e2u tr\u01b0\u1edbc \u0111\u00f3 \u0111\u1ec3 ch\u1ea1y ch\u01b0\u01a1ng tr\u00ecnh th\u00e0nh c\u00f4ng. \u0110\u1ed1i v\u1edbi m\u1ed9t s\u1ed1 ch\u1ee7 doanh nghi\u1ec7p nh\u1ecf, \u0111\u00f3 l\u00e0 m\u1ed9t gi\u1ea5c m\u01a1 tr\u1edf th\u00e0nh s\u1ef1 th\u1eadt.<\/span><\/p>\n

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\u0110i\u1ec1u quan tr\u1ecdng l\u00e0 c\u00e1c ch\u1ee7 doanh nghi\u1ec7p nh\u1ecf duy tr\u00ec li\u00ean l\u1ea1c v\u1edbi c\u00f4ng ty PR ho\u1eb7c Marketing, v\u00ec vi\u1ec7c gi\u00e1m s\u00e1t qu\u00e1 tr\u00ecnh r\u1ea5t quan tr\u1ecdng.<\/span><\/strong><\/p>\n

K.M. Robinson, m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c gia truy\u1ec1n th\u00f4ng cho l\u1eddi khuy\u00ean: \u201c\u0110i\u1ec1u n\u00e0y kh\u00f4ng c\u00f3 ngh\u0129a l\u00e0 c\u00e1c doanh nh\u00e2n giao nhi\u1ec7m v\u1ee5 cho c\u00f4ng ty PR sau \u0111\u00f3 ph\u1ee7i tay b\u1ecf \u0111i. C\u00e1c doanh nh\u00e2n c\u1ea7n thi\u1ebft ph\u1ea3i h\u1ecdc nh\u1eefng \u0111i\u1ec1u c\u01a1 b\u1ea3n tr\u01b0\u1edbc \u0111\u1ec3 c\u00f3 th\u1ec3 hi\u1ec3u r\u00f5 \u0111\u01b0\u1ee3c v\u1ec1 nh\u1eefng g\u00ec c\u00e1c chuy\u00ean gia \u0111ang l\u00e0m cho doanh nghi\u1ec7p c\u1ee7a m\u00ecnh. V\u1edbi nh\u1eefng d\u1ef1 \u00e1n m\u00e0 b\u1ea1n kh\u00f4ng th\u1ec3 t\u1ef1 th\u1ef1c hi\u1ec7n m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3, h\u00e3y giao to\u00e0n quy\u1ec1n quy\u1ebft \u0111\u1ecbnh cho c\u00e1c chuy\u00ean gia.\u201d<\/span><\/p>\n

Thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a truy\u1ec1n th\u00f4ng cho doanh nghi\u1ec7p c\u1ee7a b\u1ea1n<\/span><\/strong><\/p>\n

N\u1ebfu b\u1ea1n thu\u00ea \u0111\u00fang c\u01a1 quan quan h\u1ec7 c\u00f4ng ch\u00fang, doanh nghi\u1ec7p c\u1ee7a b\u1ea1n s\u1ebd thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a truy\u1ec1n th\u00f4ng nhi\u1ec1u h\u01a1n. C\u00e1c c\u00f4ng ty PR bi\u1ebft h\u1ecd \u0111ang l\u00e0m g\u00ec v\u00e0 h\u1ecd c\u00f3 th\u1ec3 t\u1ea1o ra c\u00e1c t\u00edn hi\u1ec7u kh\u00f4n kh\u00e9o cho c\u00e1c c\u01a1 quan truy\u1ec1n th\u00f4ng \u0111\u01b0a tin t\u1ee9c v\u1ec1 doanh nghi\u1ec7p c\u1ee7a b\u1ea1n. Nh\u1eefng tin t\u1ee9c t\u00edch c\u1ef1c th\u1eadt tuy\u1ec7t v\u1eddi, v\u00ec ch\u00fang l\u00e0 c\u00e1ch \u0111\u1ec3 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng mi\u1ec5n ph\u00ed.<\/span><\/p>\n

M\u1eb7c d\u00f9 \u0111\u00e2y l\u00e0 m\u1ed9t c\u00e1ch hay, c\u0169ng r\u1ea5t quan tr\u1ecdng \u0111\u1ec3 thu\u00ea \u0111\u01b0\u1ee3c c\u01a1 quan quan h\u1ec7 c\u00f4ng ch\u00fang \u0111\u00e1ng tin c\u1eady \u0111\u1ec3 t\u1ea1o ra nh\u1eefng t\u00edn hi\u1ec7u truy\u1ec1n th\u00f4ng t\u1ed1t. M\u1ed9t s\u1ed1 PR agency t\u1ea1o ra nh\u1eefng t\u00edn hi\u1ec7u kh\u00f4ng l\u00fd t\u01b0\u1edfng cho c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng, v\u00e0 nh\u1eefng n\u1ed7 l\u1ef1c \u0111\u00f3 c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng b\u1ecb b\u1ecf qua ho\u1eb7c th\u1eadm ch\u00ed c\u00f3 th\u1ec3 g\u00e2y kh\u00f3 ch\u1ecbu cho c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng. Ch\u1eafc h\u1eb3n b\u1ea1n kh\u00f4ng mu\u1ed1n \u0111i\u1ec1u \u0111\u00f3 x\u1ea3y ra.<\/span><\/p>\n

C\u00e1c PR agency c\u0169ng c\u00f3 th\u1ec3 gi\u00fap x\u1eed l\u00fd d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng, c\u00f3 th\u1ec3 bao g\u1ed3m vi\u1ec7c t\u01b0\u01a1ng t\u00e1c v\u1edbi c\u00e1c ngu\u1ed3n truy\u1ec1n th\u00f4ng. Tr\u1ea3 l\u1eddi c\u00e2u h\u1ecfi t\u1eeb c\u00e1c \u0111\u01a1n v\u1ecb truy\u1ec1n th\u00f4ng c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t d\u1ecbch v\u1ee5 c\u00f3 gi\u00e1 tr\u1ecb \u0111\u01b0\u1ee3c cung c\u1ea5p b\u1edfi m\u1ed9t s\u1ed1 c\u00f4ng ty ti\u1ebfp th\u1ecb.<\/span><\/p>\n

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X\u00e1c \u0111\u1ecbnh r\u00f5 chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb v\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng<\/span><\/strong><\/p>\n

C\u00e1c doanh nghi\u1ec7p nh\u1ecf \u0111\u00f4i khi c\u1ea7n gi\u00fap x\u00e1c \u0111\u1ecbnh ch\u00ednh x\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd l\u00e0 ai. X\u00e1c \u0111\u1ecbnh \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee7a m\u00ecnh gi\u00fap doanh nghi\u1ec7p t\u1ea1o ra m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb h\u1ee3p l\u00fd thay v\u00ec ch\u1ec9 \u0111o\u00e1n nh\u1eefng g\u00ec s\u1ebd h\u1ea5p d\u1eabn v\u00e0 thu h\u00fat kh\u00e1ch h\u00e0ng. Ti\u1ebfp th\u1ecb b\u00ean ngo\u00e0i v\u00e0 quan h\u1ec7 c\u00f4ng ch\u00fang cho ph\u00e9p b\u1ea1n l\u00e0m vi\u1ec7c v\u1edbi c\u00e1c chuy\u00ean gia ti\u1ebfp th\u1ecb, nh\u1eefng ng\u01b0\u1eddi c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n thu h\u1eb9p \u0111\u1ed1i t\u01b0\u1ee3ng v\u00e0 c\u1ee7ng c\u1ed1 chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb t\u1ed5ng th\u1ec3 c\u1ee7a b\u1ea1n.<\/span><\/p>\n

Th\u1eadt \u0111\u00e1ng ng\u1ea1c nhi\u00ean, r\u1ea5t nhi\u1ec1u doanh nghi\u1ec7p nh\u1ecf c\u1ea7n m\u1ed9t s\u1ed1 tr\u1ee3 gi\u00fap \u0111\u1ec3 c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh \u0111\u1ed1i t\u01b0\u1ee3ng th\u1ef1c s\u1ef1 c\u1ee7a h\u1ecd l\u00e0 ai”, Karen Swim, ch\u1ee7 t\u1ecbch c\u1ee7a Solo PR Pro cho bi\u1ebft. \u201cT\u00f4i lu\u00f4n b\u1ecb s\u1ed1c b\u1edfi \u0111i\u1ec1u \u0111\u00f3. H\u1ecd c\u00f3 \u00fd t\u01b0\u1edfng m\u1edd nh\u1ea1t ,ho\u1eb7c h\u1ecd c\u00f3 \u00fd t\u01b0\u1edfng th\u1ef1c s\u1ef1 ch\u00ednh x\u00e1c, ho\u1eb7c h\u1ecd ngh\u0129 r\u1eb1ng h\u1ecd c\u00f3 th\u1ec3 l\u00e0m h\u00e0i l\u00f2ng t\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi. M\u1ed9t chuy\u00ean gia s\u1ebd gi\u00fap b\u1ea1n x\u00e1c \u0111\u1ecbnh \u0111i\u1ec1u g\u00ec c\u00f3 gi\u00e1 tr\u1ecb v\u00e0 gi\u00fap b\u1ea1n khai th\u00e1c hi\u1ec7u qu\u1ea3 h\u01a1n nh\u1eefng t\u00e0i nguy\u00ean c\u1ee7a m\u00ecnh.\u201d<\/span><\/p>\n

\u0110\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng khi l\u00e0 m\u1ed9t doanh nghi\u1ec7p nh\u1ecf, vi\u1ec7c t\u1eadn d\u1ee5ng t\u1ed1i \u0111a c\u00e1c ngu\u1ed3n l\u1ef1c l\u00e0 r\u1ea5t quan tr\u1ecdng. C\u00e1c doanh nghi\u1ec7p nh\u1ecf c\u1ea7n s\u1eed d\u1ee5ng t\u1ed1t c\u00e1c t\u00e0i nguy\u00ean \u0111\u01b0\u1ee3c nh\u01b0\u1ee3ng l\u1ea1i m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3. V\u00e0 \u0111\u00f4i khi s\u1ebd kh\u00f4n ngoan h\u01a1n khi thu\u00ea ngo\u00e0i c\u00e1c n\u1ed7 l\u1ef1c ti\u1ebfp th\u1ecb \u0111\u1ec3 s\u1eed d\u1ee5ng t\u1ed1t nh\u1ea5t c\u00e1c t\u00e0i nguy\u00ean \u0111\u00f3. Kh\u00f4ng d\u1ec5 \u0111\u1ec3 t\u1ea1o ra m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 m\u1ed9t m\u00ecnh, v\u00e0 s\u1eed d\u1ee5ng m\u1ed9t Marketing agency s\u1ebd l\u00e0m cho qu\u00e1 tr\u00ecnh n\u00e0y d\u1ec5 d\u00e0ng h\u01a1n bao gi\u1edd h\u1ebft.<\/span><\/p>\n

B\u1ea5t l\u1ee3i c\u1ee7a thu\u00ea ngo\u00e0i Marketing v\u00e0 PR<\/span><\/strong><\/em><\/p>\n

M\u1eb7c d\u00f9 c\u00f3 r\u1ea5t nhi\u1ec1u l\u1ee3i \u00edch r\u00f5 r\u00e0ng c\u1ee7a vi\u1ec7c thu\u00ea ngo\u00e0i ti\u1ebfp th\u1ecb v\u00e0 quan h\u1ec7 c\u00f4ng ch\u00fang, c\u00f3 m\u1ed9t v\u00e0i b\u1ea5t l\u1ee3i c\u1ea7n \u0111\u01b0\u1ee3c xem x\u00e9t khi \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh c\u00f3 n\u00ean thu\u00ea hay kh\u00f4ng.<\/span><\/p>\n

T\u1ed1n k\u00e9m chi ph\u00ed<\/span><\/strong><\/p>\n

N\u1ebfu vi\u1ec7c thu\u00ea ngo\u00e0i Marketing t\u1ed1t h\u01a1n l\u00e0 t\u1ef1 th\u1ef1c hi\u1ec7n \u0111i\u1ec1u \u0111\u00f3, b\u1ea1n s\u1ebd ph\u1ea3i tr\u1ea3 ti\u1ec1n cho h\u1ecd. \u0110\u1ed1i v\u1edbi m\u1ed9t s\u1ed1 doanh nghi\u1ec7p, l\u1ee3i \u00edch c\u1ee7a vi\u1ec7c thu\u00ea m\u1ed9t PR agency b\u00ean ngo\u00e0i kh\u00f4ng c\u00f3 nhi\u1ec1u gi\u00e1 tr\u1ecb h\u01a1n ph\u1ea7n th\u01b0\u1edfng cho c\u00e1c chi\u1ebfn d\u1ecbch v\u00e0 n\u1ed7 l\u1ef1c quan h\u1ec7 c\u00f4ng ch\u00fang th\u00e0nh c\u00f4ng. M\u1ed9t s\u1ed1 doanh nghi\u1ec7p th\u1eadm ch\u00ed c\u00f2n kh\u00f4ng c\u1ea7n s\u1ef1 gi\u00fap \u0111\u1ee1 t\u1eeb quan h\u1ec7 c\u00f4ng ch\u00fang v\u00e0 ti\u1ebfp th\u1ecb r\u1ed9ng r\u00e3i.<\/span><\/p>\n

M\u1eb7t kh\u00e1c, chi ph\u00ed thu\u00ea ngo\u00e0i kh\u00f4ng kh\u00e1c nhi\u1ec1u so v\u1edbi vi\u1ec7c thu\u00ea m\u1ed9t ng\u01b0\u1eddi qu\u1ea3n l\u00fd ti\u1ebfp th\u1ecb. \u0110i\u1ec1u \u0111\u00e1ng ch\u00fa \u00fd l\u00e0 chi ti\u00eau cho vi\u1ec7c thu\u00ea ngo\u00e0i c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c xem nh\u01b0 m\u1ed9t kho\u1ea3n \u0111\u1ea7u t\u01b0 v\u00e0o doanh nghi\u1ec7p c\u1ee7a b\u1ea1n ch\u1ee9 kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t chi ph\u00ed n\u00e0o kh\u00e1c.<\/span><\/p>\n

“Nh\u1eefng g\u00ec b\u1ea1n th\u1ef1c s\u1ef1 \u0111ang l\u00e0m l\u00e0 \u0111\u1ea7u t\u01b0 \u0111\u1ec3 ki\u1ebfm ti\u1ec1n”, Swim n\u00f3i. “M\u1ed9t sai l\u1ea7m l\u1edbn l\u00e0 b\u1ecf qua Marketing hay PR, cho r\u1eb1ng n\u00f3 kh\u00f4ng \u0111em l\u1ea1i l\u1ee3i \u00edch thi\u1ebft th\u1ef1c n\u00e0o. Quan h\u1ec7 c\u00f4ng ch\u00fang v\u00e0 c\u00e1c n\u1ed7 l\u1ef1c ti\u1ebfp th\u1ecb ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n ki\u1ebfm \u0111\u01b0\u1ee3c ti\u1ec1n l\u00e3i.”<\/span><\/p>\n

T\u1ef1 th\u1ef1c hi\u1ec7n c\u00f4ng vi\u1ec7c<\/span><\/strong><\/p>\n

\u0110\u1eebng thu\u00ea ngo\u00e0i ch\u1ec9 v\u00ec b\u1ea1n l\u01b0\u1eddi. N\u1ebfu b\u1ea1n c\u00f3 th\u1ec3 t\u1ef1 l\u00e0m c\u00f4ng vi\u1ec7c hi\u1ec7u qu\u1ea3, h\u00e3y l\u00e0m n\u00f3. N\u1ebfu b\u1ea1n kh\u00f4ng th\u1ec3, h\u00e3y xem x\u00e9t vi\u1ec7c thu\u00ea ngo\u00e0i. M\u1ed9t s\u1ed1 doanh nghi\u1ec7p mu\u1ed1n t\u1ef1 m\u00ecnh l\u00e0m vi\u1ec7c v\u00ec h\u1ecd th\u00edch ti\u1ebfp th\u1ecb v\u00e0 s\u00e1ng t\u1ea1o nh\u01b0 m\u1ed9t nh\u00f3m h\u01a1n l\u00e0 thu\u00ea m\u1ed9t c\u00f4ng ty b\u00ean ngo\u00e0i.<\/span><\/p>\n

Trong tr\u01b0\u1eddng h\u1ee3p c\u1ee7a ch\u00fang t\u00f4i, \u1edf giai \u0111o\u1ea1n n\u00e0y, nh\u01b0\u1ee3c \u0111i\u1ec3m v\u01b0\u1ee3t tr\u1ed9i h\u01a1n \u0111\u00e1ng k\u1ec3 so v\u1edbi l\u1ee3i \u00edch\u201d Amy Finlay, m\u1ed9t nh\u00e0 s\u00e1ng t\u1ea1o n\u1ed9i dung web t\u1ea1i Edinburgh IFA cho bi\u1ebft. \u201cT\u1eeb k\u1ebft qu\u1ea3 c\u1ee7a vi\u1ec7c \u0111\u1ea3m nh\u1eadn c\u00e1c nhi\u1ec7m v\u1ee5 n\u1ed9i b\u1ed9, ch\u00fang t\u00f4i \u0111\u00e3 ph\u00e1t tri\u1ec3n r\u1ea5t nhi\u1ec1u \u00fd t\u01b0\u1edfng ti\u1ebfp th\u1ecb v\u00e0 quan h\u1ec7 c\u00f4ng ch\u00fang b\u1ed5 sung m\u00e0 c\u00f3 l\u1ebd ch\u00fang t\u00f4i s\u1ebd kh\u00f4ng bao gi\u1edd ngh\u0129 \u0111\u1ebfn n\u1ebfu ch\u00fang t\u00f4i thu\u00ea ngo\u00e0i. Thu\u00ea ngo\u00e0i s\u1ebd kh\u00f4ng cho ph\u00e9p ch\u00fang t\u00f4i \u0111\u01b0a ra \u00fd t\u01b0\u1edfng, v\u00e0 li\u00ean t\u1ee5c ph\u1ea3i \u0111i\u1ec1u h\u00e0nh nh\u1eefng \u00fd t\u01b0\u1edfng v\u00e0 k\u1ebf ho\u1ea1ch n\u00e0y b\u1edfi m\u1ed9t ng\u01b0\u1eddi n\u00e0o \u0111\u00f3 b\u00ean ngo\u00e0i c\u00f4ng ty s\u1ebd l\u00e0 m\u1ed9t m\u1ed1i b\u1eadn t\u00e2m th\u1ef1c s\u1ef1 c\u1ee7a ch\u00fang t\u00f4i.<\/em> “<\/span><\/p>\n

N\u1ebfu b\u1ea1n y\u00eau th\u00edch ti\u1ebfp th\u1ecb, quan h\u1ec7 c\u00f4ng ch\u00fang v\u00e0 hi\u1ec3u c\u00e1ch \u0111i\u1ec1u h\u00e0nh th\u00e0nh c\u00f4ng c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb, b\u1ea1n kh\u00f4ng c\u1ea7n ph\u1ea3i thu\u00ea ngo\u00e0i l\u00e0m g\u00ec c\u1ea3. N\u00f3 th\u1eadm ch\u00ed c\u00f3 th\u1ec3 g\u00e2y t\u1ed5n h\u1ea1i cho doanh nghi\u1ec7p c\u1ee7a b\u1ea1n khi nh\u1eadn s\u1ef1 gi\u00fap \u0111\u1ee1 b\u00ean ngo\u00e0i. Thu\u00ea ngo\u00e0i ph\u00f9 h\u1ee3p nh\u1ea5t cho c\u00e1c c\u00f4ng ty c\u1ea7n h\u01b0\u1edbng d\u1eabn b\u1ed5 sung trong qu\u00e1 tr\u00ecnh ti\u1ebfp th\u1ecb.<\/span><\/p>\n

C\u00f4ng ty ti\u1ebfp th\u1ecb thu\u00ea ngo\u00e0i kh\u00f4ng bi\u1ebft v\u0103n h\u00f3a c\u1ee7a b\u1ea1n<\/span><\/strong><\/p>\n

M\u1ed9t trong nh\u1eefng nh\u01b0\u1ee3c \u0111i\u1ec3m l\u1edbn nh\u1ea5t \u0111\u1ed1i v\u1edbi vi\u1ec7c thu\u00ea ngo\u00e0i l\u00e0 chuy\u00ean gia b\u00ean ngo\u00e0i s\u1ebd kh\u00f4ng hi\u1ec3u r\u00f5 v\u1ec1 doanh nghi\u1ec7p c\u1ee7a b\u1ea1n. Nh\u00e2n vi\u00ean trong doanh nghi\u1ec7p ch\u1eafc h\u1eb3n l\u00e0 s\u1ebd d\u1ec5 d\u00e0ng t\u1ea1o ra c\u00e1c \u00fd t\u01b0\u1edfng li\u00ean quan \u0111\u1ebfn doanh nghi\u1ec7p c\u1ee7a b\u1ea1n h\u01a1n l\u00e0 d\u00e0nh cho ng\u01b0\u1eddi h\u1ea7u nh\u01b0 kh\u00f4ng bi\u1ebft doanh nghi\u1ec7p c\u1ee7a b\u1ea1n l\u00e0m g\u00ec.<\/span><\/p>\n

N\u1ebfu b\u1ea1n quy\u1ebft \u0111\u1ecbnh thu\u00ea ngo\u00e0i, \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 t\u00ecm m\u1ed9t chuy\u00ean gia d\u00e0nh th\u1eddi gian \u0111\u1ec3 t\u00ecm hi\u1ec3u v\u1ec1 doanh nghi\u1ec7p v\u00e0 v\u0103n h\u00f3a c\u00f4ng ty c\u1ee7a b\u1ea1n n\u1ebfu b\u1ea1n mu\u1ed1n t\u1ea5t c\u1ea3 c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb v\u00e0 quan h\u1ec7 c\u00f4ng ch\u00fang c\u1ee7a b\u1ea1n ph\u1ea3n \u00e1nh gi\u00e1 tr\u1ecb c\u1ee7a c\u00f4ng ty b\u1ea1n.<\/span><\/p>\n

C\u00f3 th\u1ec3 c\u00f3 m\u1ed9t s\u1ed1 th\u00e1ch th\u1ee9c n\u1ebfu \u0111\u1ed1i t\u00e1c thu\u00ea ngo\u00e0i ph\u00f9 h\u1ee3p kh\u00f4ng ph\u00f9 h\u1ee3p v\u1edbi v\u0103n h\u00f3a cho doanh nghi\u1ec7p”, Eric Dahl, ng\u01b0\u1eddi s\u00e1ng l\u1eadp Revmarka n\u00f3i. “Khi nh\u1eafn tin cho kh\u00e1ch h\u00e0ng, vi\u1ec7c kh\u00e1ch h\u00e0ng hi\u1ec3u \u0111\u01b0\u1ee3c doanh nghi\u1ec7p l\u00e0 nhi\u1ec7m v\u1ee5 r\u1ea5t quan tr\u1ecdng. T\u00f4i \u0111\u00e3 th\u1ea5y nhi\u1ec1u l\u1ea7n \u0111\u1ed1i t\u00e1c ti\u1ebfp th\u1ecb hay quan h\u1ec7 c\u00f4ng ch\u00fang thu\u00ea ngo\u00e0i \u0111\u00e3 th\u1ea5t b\u1ea1i trong vi\u1ec7c \u0111\u00f3. Do \u0111\u00f3, quy tr\u00ecnh ki\u1ec3m tra t\u00e0i n\u0103ng thu\u00ea ngo\u00e0i ph\u1ea3i \u0111\u1ea7y \u0111\u1ee7; n\u1ebfu kh\u00f4ng, l\u1ee3i \u00edch v\u1ec1 chi ph\u00ed v\u00e0 hi\u1ec7u qu\u1ea3 s\u1ebd kh\u00f4ng t\u1ea1o ra b\u1ea5t k\u1ef3 s\u1ef1 kh\u00e1c bi\u1ec7t n\u00e0o.<\/em>\u201d<\/span><\/p>\n

Thu\u00ea m\u1ed9t c\u00f4ng ty ti\u1ebfp th\u1ecb ho\u1eb7c c\u01a1 quan quan h\u1ec7 c\u00f4ng ch\u00fang c\u0169ng quan tr\u1ecdng nh\u01b0 thu\u00ea m\u1ed9t nh\u00e2n vi\u00ean. Th\u1ef1c hi\u1ec7n c\u00e1c bi\u1ec7n ph\u00e1p c\u1ea7n thi\u1ebft \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o h\u1ecd c\u00f3 th\u1ec3 l\u00e0m t\u1ed1t c\u00f4ng vi\u1ec7c. N\u1ebfu h\u1ecd \u0111\u1ea1i di\u1ec7n cho doanh nghi\u1ec7p c\u1ee7a b\u1ea1n, b\u1ea1n ph\u1ea3i ch\u1eafc ch\u1eafn r\u1eb1ng h\u1ecd m\u00f4 t\u1ea3 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n m\u1ed9t c\u00e1ch ch\u00ednh x\u00e1c v\u00e0 chuy\u00ean nghi\u1ec7p.<\/span><\/p>\n

L\u1eddi k\u1ebft<\/span><\/strong><\/p>\n

M\u1ed9t c\u00f4ng ty ti\u1ebfp th\u1ecb thu\u00ea ngo\u00e0i ho\u1ea1t \u0111\u1ed9ng nh\u01b0 m\u1ed9t nh\u00e2n vi\u00ean to\u00e0n th\u1eddi gian, m\u1eb7c d\u00f9 b\u1ea1n kh\u00f4ng ph\u1ea3i cung c\u1ea5p l\u1ee3i \u00edch s\u1ee9c kh\u1ecfe v\u00e0 c\u00e1c \u0111\u1eb7c quy\u1ec1n kh\u00e1c cho c\u00e1c c\u00f4ng ty thu\u00ea ngo\u00e0i. C\u00e1c c\u01a1 quan ti\u1ebfp th\u1ecb v\u00e0 quan h\u1ec7 c\u00f4ng ch\u00fang c\u00f3 th\u1ec3 gi\u00fap doanh nghi\u1ec7p c\u1ee7a b\u1ea1n, \u0111\u1eb7c bi\u1ec7t n\u1ebfu b\u1ea1n c\u1ea7n h\u01b0\u1edbng d\u1eabn khi b\u1ea1n t\u1ea1o chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i v\u00e0 quan h\u1ec7 c\u00f4ng ch\u00fang. M\u1eb7t kh\u00e1c, kh\u00f4ng ph\u1ea3i m\u1ecdi doanh nghi\u1ec7p \u0111\u1ec1u c\u1ea7n s\u1ef1 gi\u00fap \u0111\u1ee1 t\u1eeb b\u00ean ngo\u00e0i. Tr\u1ea3 ti\u1ec1n cho m\u1ed9t c\u00f4ng ty ti\u1ebfp th\u1ecb ho\u1eb7c chuy\u00ean gia ch\u1ec9 n\u00ean \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n n\u1ebfu h\u1ecd c\u00f3 th\u1ec3 cung c\u1ea5p cho b\u1ea1n gi\u00e1 tr\u1ecb gi\u00fap doanh nghi\u1ec7p c\u1ee7a b\u1ea1n \u0111i \u0111\u00fang h\u01b0\u1edbng.<\/span><\/p>\n

www.entrepreneur.com<\/span><\/strong><\/p>\n

C\u00e1c kh\u00f3a h\u1ecdc c\u00f9ng ch\u1ee7 \u0111\u1ec1<\/span><\/strong><\/em><\/p>\n

M\u1eddi b\u1ea1n tham kh\u1ea3o:<\/p>\n

KHO\u00c1 H\u1eccC \u0110\u1ea6U T\u01af CH\u1ee8NG KHO\u00c1N D\u00c0I H\u1ea0N<\/a><\/strong><\/span> (GV: L\u00e2m Minh Ch\u00e1nh<\/a><\/strong>)
\nKh\u00f3a h\u1ecdc gi\u00fap h\u1ecdc vi\u00ean hi\u1ec3u r\u00f5 2 ph\u01b0\u01a1ng ph\u00e1p \u0111\u1ea7u t\u01b0 d\u00e0i h\u1ea1n \u0111\u1ea1t t\u1ef7 su\u1ea5t l\u1ee3i nhu\u1eadn cao: ph\u01b0\u01a1ng ph\u00e1p \u0111\u1ea7u t\u01b0 theo tr\u01b0\u1eddng ph\u00e1i gi\u00e1 tr\u1ecb v\u00e0 ph\u01b0\u01a1ng ph\u00e1p ch\u1ecdn c\u1ed5 phi\u1ebfu v\u00e0 l\u1eadp danh m\u1ee5c \u0111\u1ea7u t\u01b0. <\/span><\/p>\n

DIGITAL MARKETING D\u00c0NH CHO CH\u1ee6 DOANH NGHI\u1ec6P, CEO, STARTUP<\/a><\/strong><\/span> (GV: Greg Gottfried<\/a><\/strong> )
\nKh\u00f3a h\u1ecdc cung c\u1ea5p ki\u1ebfn th\u1ee9c c\u01a1 b\u1ea3n, c\u00e1ch s\u1eed d\u1ee5ng t\u1ea5t c\u1ea3 c\u00e1c c\u00f4ng c\u1ee5 Digital Marketing: Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, T\u1ea1o trang Web, t\u1ea1o v\u00e0 s\u1eed d\u1ee5ng c\u00e1c trang m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ec3 c\u00f3 Free traffic, Google Places, Email Marketing, Email Marketing, SEO, Qu\u1ea3ng c\u00e1o Google, Google Analytics\u2026Gi\u00fap h\u1ecdc vi\u00ean ph\u00e1t tri\u1ec3n doanh nghi\u1ec7p trong th\u1eddi \u0111\u1ea1i k\u1ef9 thu\u1eadt s\u1ed1. <\/span>
\nXU H\u01af\u1edaNG MARKETING B\u1eb0NG T\u01af\u01a0NG T\u00c1C V\u00c0 C\u1ed8NG \u0110\u1ed2NG<\/a> <\/strong><\/span>(GV: L\u00ea Qu\u1ed1c Vinh<\/a><\/strong>)
\nKh\u00f3a h\u1ecdc h\u01b0\u1edbng d\u1eabn h\u1ecdc vi\u00ean t\u1ed1i \u01b0u h\u00f3a ho\u1ea1t \u0111\u1ed9ng marketing cho doanh nghi\u1ec7p b\u1eb1ng chi\u1ebfn l\u01b0\u1ee3c Marketing 3.0, bi\u1ebft c\u00e1ch t\u0103ng c\u01b0\u1eddng t\u00ednh t\u01b0\u01a1ng t\u00e1c trong Marketing hi\u1ec7n \u0111\u1ea1i. H\u1ecdc vi\u00ean \u0111\u01b0\u1ee3c cung c\u1ea5p ki\u1ebfn th\u1ee9c v\u1ec1 m\u00f4 h\u00ecnh truy\u1ec1n th\u00f4ng v\u00e0 chi\u1ebfn l\u01b0\u1ee3c \u201cStory \u2013 Doing\u201d, c\u00e1ch gia t\u0103ng doanh s\u1ed1 chi\u1ebfn l\u01b0\u1ee3c marketing v\u00e0 h\u1ed7 tr\u1ee3 b\u00e1n h\u00e0ng.<\/span>
\nX\u00c2Y D\u1ef0NG TH\u01af\u01a0NG HI\u1ec6U CHU\u1ea8N QU\u1ed0C T\u1ebe<\/a> <\/strong><\/span>(GV: Nguy\u1ec5n \u0110\u1ee9c S\u01a1n<\/a><\/strong>)
\nKh\u00f3a h\u1ecdc gi\u00fap h\u1ecdc vi\u00ean tri\u1ec3n khai k\u1ebf ho\u1ea1ch x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u chu\u1ea9n qu\u1ed1c t\u1ebf b\u1eb1ng c\u00e1ch n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c s\u1ef1 ng\u1ea7m hi\u1ec3u v\u1ec1 kh\u00e1ch h\u00e0ng , h\u1ecdc c\u00e1ch nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u v\u00e0 t\u1ea1o ra s\u1ef1 kh\u00e1c bi\u1ec7t. H\u01b0\u1edbng d\u1eabn h\u1ecdc vi\u00ean c\u00e1c h\u00ecnh th\u1ee9c truy\u1ec1n th\u00f4ng t\u00edch h\u1ee3p, cung c\u1ea5p b\u00e0i h\u1ecdc th\u1ef1c t\u1ebf v\u1ec1 Slogan v\u00e0 \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n","protected":false},"excerpt":{"rendered":"

– Kh\u00f4ng ph\u1ea3i m\u1ecdi doanh nghi\u1ec7p \u0111\u1ec1u c\u1ea7n m\u1ed9t c\u00f4ng ty ti\u1ebfp th\u1ecb b\u00ean ngo\u00e0i, nh\u01b0ng c\u00e1c c\u00f4ng ty n\u00e0y c\u00f3 th\u1ec3 gi\u00fap c\u00e1c doanh nghi\u1ec7p v\u1edbi \u00edt kinh nghi\u1ec7m…<\/p>\n","protected":false},"author":1,"featured_media":3313,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[27],"tags":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/bizuni.vn\/kien-thuc-quan-tri\/wp-content\/uploads\/2019\/10\/Lam-the-nao-de-thuc-hien-ke-hoach-thiet-ke-du-an-mot-cach-thiet-thuc-ben-vung-va-kha-thi-bytuong-com.jpg?fit=1920%2C794&ssl=1","_links":{"self":[{"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/posts\/3448"}],"collection":[{"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/comments?post=3448"}],"version-history":[{"count":0,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/posts\/3448\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/media\/3313"}],"wp:attachment":[{"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/media?parent=3448"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/categories?post=3448"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/tags?post=3448"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}