{"id":3451,"date":"2019-10-15T11:17:59","date_gmt":"2019-10-15T04:17:59","guid":{"rendered":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/?p=3451"},"modified":"2022-10-15T22:47:52","modified_gmt":"2022-10-15T15:47:52","slug":"tam-quan-trong-cho-mot-moi-quan-he-kinh-doanh-lanh-manh","status":"publish","type":"post","link":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/tam-quan-trong-cho-mot-moi-quan-he-kinh-doanh-lanh-manh\/","title":{"rendered":"T\u1ea7m quan tr\u1ecdng cho m\u1ed9t m\u1ed1i quan h\u1ec7 kinh doanh b\u1ec1n v\u1eefng"},"content":{"rendered":"

-\u0110\u00f4\u0301i v\u01a1\u0301i m\u00f4\u0323t nha\u0300 kh\u01a1\u0309i nghi\u00ea\u0323p tinh nh\u1ea1y, vi\u00ea\u0323c s\u01a1\u0309 h\u01b0\u0303u m\u00f4\u0323t ma\u0323ng l\u01b0\u01a1\u0301i quan h\u00ea\u0323 trong kinh doanh th\u00e2\u0323t s\u01b0\u0323 la\u0300 m\u00f4\u0323t kho ba\u0301u quy\u0301 gia\u0301.<\/span><\/p>\n

-Ca\u0301c \u0111\u00f4\u0301i thu\u0309 ca\u0323nh tranh co\u0301 th\u00ea\u0309 cung c\u00e2\u0301p, gi\u01a1\u0301i thi\u00ea\u0323u ca\u0301c \u0111i\u00ea\u0300u ki\u00ea\u0323n trao \u0111\u00f4\u0309i v\u01a1\u0301i ca\u0301c doanh nghi\u00ea\u0323p k\u00ea\u0300 c\u00e2\u0323n mi\u0300nh \u0111\u00ea\u0309 ta\u0323o d\u01b0\u0323ng m\u00f4\u0323t m\u00f4\u0301i quan h\u00ea\u0323 trong t\u01b0\u01a1ng lai.<\/span><\/p>\n

-M\u1ea1ng xa\u0303 h\u00f4\u0323i cung c\u00e2\u0301p cho doanh nghi\u00ea\u0323p m\u00f4\u0323t m\u00f4i tr\u01b0\u01a1\u0300ng x\u00e2y d\u01b0\u0323ng quan h\u00ea\u0323 v\u01a1\u0301i kha\u0301ch ha\u0300ng v\u01a1\u0301i chi phi\u0301 th\u00e2\u0301p, va\u0300 h\u01a1n h\u00ea\u0301t no\u0301 ta\u0323o n\u00ean s\u01b0\u0323 thu\u00e2\u0323n ti\u00ea\u0323n cho kha\u0301ch ha\u0300ng.<\/span><\/p>\n

\u0110i\u00ea\u0300u ph\u00f4\u0309 bi\u00ea\u0301n v\u1edbi c\u00e1c doanh nghi\u00ea\u0323p non tre\u0309 la\u0300 ho\u0323 thi\u00ea\u0301u ngu\u00f4\u0300n cung va\u0300 ti\u00ea\u0300n v\u00f4\u0301n. Tuy nhi\u00ean, ta\u0300i nguy\u00ean quan tro\u0323ng ma\u0300 ho\u0323 c\u00e2\u0300n co\u0301 th\u00ea\u0309 la\u0300 th\u01b0\u0301 kh\u00f4ng xu\u00e2\u0301t hi\u00ea\u0323n tr\u00ean ba\u0309ng c\u00e2n \u0111\u00f4\u0301i k\u00ea\u0301 toa\u0301n – m\u00f4\u0323t m\u00f4\u0301i quan h\u00ea\u0323 kinh doanh ch\u00e2\u0301t l\u01b0\u01a1\u0323ng. <\/span><\/p>\n

\u201cV\u1edbi m\u00f4\u0323t nha\u0300 kh\u01a1\u0309i nghi\u00ea\u0323p co\u0301 i\u0301t th\u01a1\u0300i gian va\u0300 ngu\u00f4\u0300n l\u01b0\u0323c ha\u0323n ch\u00ea\u0301, vi\u1ec7c x\u00e2y d\u01b0\u0323ng ca\u0301c m\u00f4\u0301i quan h\u00ea\u0323 kinh doanh l\u00e0 r\u1ea5t c\u1ea7n thi\u1ebft<\/em>\u201d, t\u01b0\u0300 Alistair Dodds, nha\u0300 \u0111\u00f4\u0300ng sa\u0301ng l\u00e2\u0323p va\u0300 la\u0300 gi\u00e1m \u0111\u1ed1c ti\u1ebfp th\u1ecb c\u1ee7a EIC Marketing. “Nh\u1eefng m\u1ed1i quan h\u1ec7 \u0111\u00f3 l\u00e0 ch\u00eca kh\u00f3a cho vi\u1ec7c kh\u00e1m ph\u00e1 v\u00e0 gi\u1edbi thi\u1ec7u doanh nghi\u1ec7p\u201d. V\u00e0 kh\u00f4ng gi\u1ed1ng nh\u01b0 ti\u1ec1n ba\u0323c, ca\u0301c m\u00f4\u0301i quan h\u00ea\u0323 kinh doanh kh\u00f4ng pha\u0309i la\u0300 m\u00f4\u0323t ngu\u00f4\u0300n ta\u0300i nguy\u00ean gia\u0309m d\u00e2\u0300n do khai tha\u0301c, m\u00f4\u0323t ma\u0323ng l\u01b0\u01a1\u0301i quan h\u00ea\u0323 n\u00ea\u0301u bi\u00ea\u0301t ca\u0301c duy tri\u0300 \u0111u\u0301ng ca\u0301ch thi\u0300 se\u0303 ca\u0300ng pha\u0301t tri\u00ea\u0309n. <\/span><\/p>\n

T\u00f9y thu\u1ed9c v\u00e0o doanh nghi\u1ec7p, m\u1ed9t m\u1ea1ng l\u01b0\u1edbi m\u1ea1nh c\u00f3 th\u1ec3 bao g\u1ed3m t\u1eeb kh\u00e1ch h\u00e0ng \u0111\u1ebfn nha\u0300 cung c\u1ea5p sa\u0309n ph\u00e2\u0309m, nh\u00e0 cung c\u1ea5p d\u1ecbch vu\u0323, ch\u00ednh ph\u1ee7, ph\u01b0\u01a1ng ti\u00ea\u0323n truy\u1ec1n th\u00f4ng ho\u1eb7c th\u1eadm ch\u00ed l\u00e0 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. M\u0103\u0323c du\u0300 hoa\u0300n ca\u0309nh co\u0301 th\u00ea\u0309 kha\u0301c nhau, nh\u01b0ng t\u00e2\u0301t ca\u0309 \u0111\u00ea\u0300u y\u00eau c\u00e2\u0300u s\u1ef1 th\u00e2n thi\u1ec7n v\u00e0 \u0111\u00f4\u0323 tin c\u1eady. <\/span><\/p>\n

Lu\u1eadt s\u01b0 Emily Brackstone, c\u1ed5 \u0111\u00f4ng t\u1ea1i Baker Donelson v\u00e0 ph\u00f3 ch\u1ee7 t\u1ecbch c\u1ee7a h\u00e3ng qu\u1ea3n l\u00fd ph\u00e1t tri\u1ec3n c\u00e1c nh\u00f3m c\u00f4ng ty, cho bi\u1ebft: <\/span><\/p>\n

“M\u1ed7i c\u00e1 nh\u00e2n khi mu\u1ed1n m\u1edf r\u1ed9ng kinh doanh \u0111\u1ec1u nh\u1eafm t\u1edbi nh\u1eefng ng\u01b0\u1eddi h\u1ecd th\u00edch l\u00e0m vi\u1ec7c c\u00f9ng, ho\u1eb7c th\u1eadm ch\u00ed ho\u0323 c\u00f3 th\u1ec3 t\u1ea1o ra c\u00e1c c\u01a1 h\u1ed9i kinh doanh kh\u00e1c cho nh\u1eefng ng\u01b0\u1eddi \u0111o\u0301, trong nhi\u1ec1u tr\u01b0\u1eddng h\u1ee3p. Kh\u00f4ng g\u00ec t\u1ed1t cho kinh doanh h\u01a1n nh\u1eefng l\u1eddi gi\u1edbi thi\u1ec7u t\u1eeb nh\u1eefng kh\u00e1ch h\u00e0ng h\u00e0i l\u00f2ng”. <\/span><\/p>\n

V\u00e0 t\u01b0\u0300 \u0111o\u0301 ch\u00fang t\u00f4i \u0111\u00e3 co\u0301 cu\u00f4\u0323c trao \u0111\u1ed5i v\u1edbi m\u1ed9t s\u1ed1 doanh nghi\u1ec7p nh\u1ecf v\u00e0 c\u00e1c chuy\u00ean gia kinh t\u1ebf v\u1ec1 c\u00e1ch l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 c\u00e1c m\u1ed1i quan h\u1ec7 trong kinh doanh \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n, duy tr\u00ec hay h\u01b0\u1edbng \u0111\u1ebfn tr\u01b0\u1eddng h\u1ee3p x\u1ea5u nh\u1ea5t l\u00e0 hai b\u00ean ch\u1ea5m d\u1ee9t m\u1ed1i quan h\u1ec7.<\/span><\/p>\n

\"\"<\/p>\n

M\u00d4\u0301I QUAN H\u00ca\u0323 TRONG KINH DOANH GI\u01af\u0303A DOANH NGHI\u00ca\u0323P V\u01a0\u0301I DOANH NGHI\u00ca\u0323P (B2B)<\/span><\/strong><\/p>\n

C\u00e1c m\u1ed1i quan h\u1ec7 B2B \u0111\u01b0\u01a1\u0323c \u01b0u ti\u00ean h\u00e0ng \u0111\u1ea7u th\u01b0\u1eddng l\u00e0 c\u00e1c m\u1ed1i quan h\u1ec7 li\u00ean quan \u0111\u1ebfn chu\u1ed7i cung \u1ee9ng, v\u00ec c\u00e1c ho\u1ea1t \u0111\u1ed9ng kinh doanh s\u1ebd ph\u1ee5 thu\u1ed9c v\u00e0o c\u00e1c m\u1ed1i quan h\u1ec7 n\u00e0y. V\u00ed d\u1ee5 nh\u01b0 m\u00f4\u0323t c\u00f4ng ty m\u1ef9 ph\u1ea9m s\u1ebd kh\u00f4ng th\u1ec3 kinh doanh linh ho\u1ea1t khi kh\u00f4ng c\u00f3 nh\u00e0 cung c\u1ea5p v\u00e0 c\u00e1c nh\u00e0 b\u00e1n l\u1ebb. Nh\u01b0ng kh\u00f4ng ph\u1ea3i c\u00f4ng ty n\u00e0o c\u0169ng c\u00f3 chu\u1ed7i cung \u1ee9ng theo chi\u1ec1u \u0111\u00e1p \u1ee9ng nh\u01b0 tr\u00ean, th\u00ec m\u1ed1i quan h\u1ec7 ngang h\u00e0ng c\u0169ng mang l\u1ea1i c\u01a1 h\u1ed9i h\u1ee3p t\u00e1c r\u00e2\u0301t t\u1ed1t. Gi\u00e1m \u0111\u1ed1c ph\u00e1t tri\u1ec3n kinh doanh c\u1ee7a GSM Finance, Roger Wood, g\u1ecdi \u0111\u00e2y l\u00e0 nh\u1eefng doanh nghi\u1ec7p “k\u1ec1 c\u1eadn”. “H\u1ecd c\u00f3 th\u1ec3 kh\u00f4ng ph\u1ea3i l\u00e0 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh tr\u1ef1c ti\u1ebfp v\u1edbi doanh nghi\u1ec7p c\u1ee7a b\u1ea1n nh\u01b0ng trong tay h\u1ecd c\u00f3 nh\u1eefng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng m\u00e0 b\u1ea1n c\u1ea7n”. Wood, ng\u01b0\u1eddi l\u00e0m vi\u1ec7c v\u1edbi c\u00e1c doanh nghi\u1ec7p m\u00f4i gi\u1edbi cho vay thi\u1ebft b\u1ecb v\u00e0 giao d\u1ecbch \u0111a\u0303 nh\u00e2\u0323n \u0111i\u0323nh. “V\u00ed d\u1ee5 h\u01a1i tr\u00e1i ng\u00e0nh m\u00f4\u0323t ch\u00fat nh\u01b0ng d\u1ec5 hi\u1ec3u ki\u1ec3u nh\u01b0 m\u1ed1i quan h\u1ec7 l\u00e0m \u0103n gi\u1eefa ch\u1ee7 c\u1eeda h\u00e0ng b\u00e1n hoa v\u1edbi \u00f4ng tr\u01b0\u1edfng ban tang l\u1ec5 v\u1eady”. <\/span><\/p>\n

Ca\u0301c doanh nghi\u00ea\u0323p v\u01b0\u0300a va\u0300 nho\u0309 c\u00f3 th\u1ec3 ng\u1ea1c nhi\u00ean khi bi\u1ebft v\u1ec1 nh\u1eefng l\u1ee3i th\u1ebf c\u1ee7a vi\u1ec7c x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh – n\u1ebfu kh\u00f4ng ph\u1ea3i v\u00ec m\u1ee5c \u0111\u00edch n\u0103\u0301m b\u0103\u0301t th\u00f4ng tin, th\u00ec \u00edt nh\u1ea5t l\u00e0 co\u0301 ca\u0301c \u0111i\u00ea\u0300u ki\u00ea\u0323n trao \u0111\u00f4\u0309i. \u201cT\u00f4i nghi\u0303 t\u00f4\u0301t h\u01a1n h\u00ea\u0301t la\u0300 x\u00e2y d\u1ef1ng m\u00f4\u0301i quan h\u00ea\u0323 d\u01b0\u0323a theo vi\u0323 tri\u0301 \u0111\u1ecba l\u00fd ho\u1eb7c theo c\u00e1c d\u1ecbch v\u1ee5 ch\u00ednh c\u1ee7a b\u1ea1n \u0111\u00ea\u0309 kh\u00f4ng bi\u0323 ch\u1ed3ng ch\u00e9o\u201d, b\u01a1\u0309i Dodds, ng\u01b0\u1eddi duy tr\u00ec m\u1ed1i quan h\u1ec7 gi\u01b0\u0303a c\u00e1c c\u00f4ng ty ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1 kha\u0301c nhau tr\u00ean to\u00e0n th\u1ebf gi\u1edbi. \u201cCh\u00fang t\u00f4i \u0111\u01b0a ra nh\u1eefng \u0111\u1ea7u m\u1ed1i, gi\u1edbi thi\u1ec7u cho ca\u0301c doanh nghi\u1ec7p m\u1edbi, n\u01a1i \u0111\u00e2\u0301y s\u1edf h\u1eefu nh\u01b0\u0303ng k\u1ef9 n\u0103ng m\u00e0 chu\u0301ng t\u00f4i bi\u1ebft \u0111\u00e2\u0301y chuy\u00ean nga\u0300nh cu\u0309a ho\u0323 – nh\u01b0ng la\u0323i kh\u00f4ng ph\u1ea3i la\u0300 chuy\u00ean m\u00f4n c\u1ee7a ch\u00fang t\u00f4i – v\u00e0 d\u0129 nhi\u00ean h\u1ecd vui v\u1ebb \u0111\u00e1p \u1ee9ng l\u1ea1i\u201d. <\/span><\/p>\n

KINH DOANH TR\u01af\u0323C TI\u00ca\u0301P \u0110\u00ca\u0301N NG\u01af\u01a0\u0300I TI\u00caU DU\u0300NG (B2C)<\/span><\/strong><\/p>\n

Vi\u00ea\u0323c \u0111\u01b0a ra ca\u0301c \u0111i\u00ea\u0300u ki\u00ea\u0323n trao \u0111\u00f4\u0309i cu\u0303ng se\u0303 ta\u0323o n\u00ean hi\u00ea\u0323u \u01b0\u0301ng ti\u0301ch c\u01b0\u0323c trong m\u00f4\u0323t m\u00f4\u0301i quan h\u00ea\u0323 la\u0300m \u0103n kha\u0301c, chi\u0301nh la\u0300 v\u01a1\u0301i kha\u0301ch ha\u0300ng. Ca\u0301c doanh nghi\u00ea\u0323p co\u0301 th\u00ea\u0309 gi\u01a1\u0301i thi\u00ea\u0323u kha\u0301ch ha\u0300ng \u0111\u00ea\u0301n \u0111\u00f4\u0301i thu\u0309 ca\u0323nh tranh cu\u0309a mi\u0300nh \u0111\u00ea\u0309 phu\u0300 h\u01a1\u0323p h\u01a1n v\u01a1\u0301i nhu c\u00e2\u0300u ma\u0300 kha\u0301ch ha\u0300ng mong mu\u00f4\u0301n, vi\u00ea\u0323c na\u0300y se\u0303 ta\u0323o cho kha\u0301ch ha\u0300ng m\u00f4\u0323t ca\u0309m gia\u0301c tin c\u00e2\u0323y, va\u0300 di\u0303 nhi\u00ean vi\u00ea\u0323c na\u0300y se\u0303 sinh l\u01a1\u0323i kha\u0301 t\u00f4\u0301t. <\/span><\/p>\n

“X\u00e2y d\u01b0\u0323ng ni\u00ea\u0300m tin m\u00f4\u0323t y\u00ea\u0301u t\u00f4\u0301 quan tro\u0323ng nh\u00e2\u0301t trong vi\u00ea\u0323c thu\u0301c \u0111\u00e2\u0309y ca\u0301c m\u00f4\u0301i quan h\u00ea\u0323 kinh doanh ch\u00e2\u0301t l\u01b0\u01a1\u0323ng”, Brackstone tra\u0309 l\u01a1\u0300i. <\/span><\/p>\n

“Khi kinh doanh, mo\u0323i ng\u01b0\u01a1\u0300i thi\u0301ch nh\u01b0\u0303ng \u0111\u00f4\u0300ng nghi\u00ea\u0323p ma\u0300 ho\u0323 co\u0301 th\u00ea\u0309 tin t\u01b0\u01a1\u0309ng \u0111\u00ea\u0309 cu\u0300ng nhau la\u0300m vi\u00ea\u0323c, ho\u0103\u0323c chi\u0301 i\u0301t la\u0300 kh\u00f4ng pha\u0309n \u0111\u00f4\u0301i nh\u01b0\u0303ng quy\u00ea\u0300n l\u01a1\u0323i cu\u0309a ho\u0323. M\u00f4\u0323t khi ni\u00ea\u0300m tin bi\u0323 pha\u0301 v\u01a1\u0303, se\u0303 r\u00e2\u0301t kho\u0301 c\u01b0\u0301u va\u0303n \u0111\u01b0\u01a1\u0323c m\u00f4\u0301i quan h\u00ea\u0323”. <\/span><\/p>\n

Ca\u0301c y\u00ea\u0301u t\u00f4\u0301 trong m\u00f4\u0301i quan h\u00ea\u0323 v\u01a1\u0301i kha\u0301ch ha\u0300ng c\u00e2\u0300n xem xe\u0301t la\u0300 s\u01b0\u0323 ha\u0300i lo\u0300ng v\u00ea\u0300 sa\u0309n ph\u00e2\u0309m – \u0111a\u0309m ba\u0309o r\u0103\u0300ng sa\u0309n ph\u00e2\u0309m ho\u0103\u0323c di\u0323ch vu\u0323 doanh nghi\u00ea\u0323p cu\u0309a ba\u0323n mang \u0111\u00ea\u0301n \u0111a\u0303 \u0111a\u0301p \u01b0\u0301ng \u0111u\u0309 ti\u00eau chu\u00e2\u0309n ma\u0300 kha\u0301ch ha\u0300ng mong \u0111\u01a1\u0323i – va\u0300 giao ti\u00ea\u0301p c\u01a1\u0309i m\u01a1\u0309 n\u01b0\u0303a, Brackstone nh\u00e2\u0323n \u0111i\u0323nh.<\/span><\/p>\n

Ba\u0323n mu\u00f4\u0301n \u0111\u00f4\u0301i ta\u0301c la\u0300m \u0103n cu\u0309a ba\u0323n ho\u0103\u0323c kha\u0301ch ha\u0300ng d\u00ea\u0303 li\u00ean la\u0323c v\u01a1\u0301i ba\u0323n. Vi\u0300 th\u00ea\u0301 se\u0303 r\u00e2\u0301t kho\u0301 ta\u0323o n\u00ean s\u01b0\u0323 tin c\u00e2\u0323y t\u01b0\u0300 mo\u0323i ng\u01b0\u01a1\u0300i n\u00ea\u0301u vi\u00ea\u0323c li\u00ean la\u0323c cho ba\u0323n tr\u01a1\u0309 n\u00ean kho\u0301 kh\u0103n, ho\u0323 se\u0303 nghi ng\u01a1\u0300 va\u0300 kh\u00f4ng y\u00ean t\u00e2m khi la\u0300m vi\u00ea\u0323c v\u01a1\u0301i ba\u0323n. <\/span><\/p>\n

\"\"<\/p>\n

C\u00c1CH NU\u00d4I D\u01af\u1ee0NG M\u1ed0I QUAN H\u00ca\u0323 TRONG KINH DOANH <\/span><\/strong><\/p>\n

Quan h\u1ec7 x\u00e3 h\u1ed9i<\/span><\/p>\n

Kh\u00f4ng co\u0301 c\u00f4ng th\u01b0\u0301c bi\u0301 m\u00e2\u0323t na\u0300o \u0111\u00ea\u0309 b\u00f4\u0300i \u0111\u0103\u0301p ca\u0301c m\u00f4\u0301i quan h\u00ea\u0323 kinh doanh t\u00f4\u0301t \u0111e\u0323p, m\u0103\u0323c du\u0300 co\u0301 ca\u0301c ph\u01b0\u01a1ng pha\u0301p n\u00ea\u0301u kha\u0301 ro\u0303 ra\u0300ng, nh\u01b0ng \u0111i\u00ea\u0300u \u0111o\u0301 cu\u0303ng kh\u00f4ng la\u0300m chu\u0301ng tr\u01a1\u0309 n\u00ean \u0111\u01a1n gia\u0309n (cha\u0300o ha\u0300ng qua \u0111i\u00ea\u0323n thoa\u0323i). <\/span><\/p>\n

Simon Paine, CEO va\u0300 la\u0300 nha\u0300 \u0111\u00f4\u0300ng sa\u0301ng l\u00e2\u0323p PopUp Business School cho bi\u1ebft: “N\u00ea\u0301u t\u00f4i b\u0103\u0301t \u0111\u00e2\u0300u kinh doanh va\u0300o sa\u0301ng mai, t\u00f4i se\u0303 go\u0323i nh\u01b0\u0303ng cu\u00f4\u0323c go\u0323i \u0111\u00e2\u0300u ti\u00ean t\u01a1\u0301i nh\u01b0\u0303ng ng\u01b0\u01a1\u0300i ma\u0300 t\u00f4i quen bi\u00ea\u0301t”. Paine cu\u0303ng khuy\u00ean ba\u0323n n\u00ean l\u00e2\u0323p ra 3 danh sa\u0301ch “pha\u0309i go\u0323i”, “n\u00ean go\u0323i”, “th\u00e2\u0323t tuy\u00ea\u0323t khi go\u0323i” va\u0300 b\u0103\u0301t \u0111\u00e2\u0300u nh\u00e2\u0301c ma\u0301y l\u00ean \u0111\u1ec3 g\u1ecdi danh sa\u0301ch na\u0300y.<\/span><\/p>\n

Paine no\u0301i th\u00eam: \u201cM\u00f4\u0323t s\u00f4\u0301 ng\u01b0\u01a1\u0300i co\u0301 th\u00ea\u0309 v\u00e2\u0303n \u0111ang c\u00e2n nh\u0103\u0301c th\u01b0\u0323c hi\u00ea\u0323n ca\u0301ch go\u0323i \u0111i\u00ea\u0323n giao di\u0323ch theo ki\u00ea\u0309u cu\u0303 nh\u01b0ng \u0111\u00e2y la\u0300 lu\u0301c doanh nghi\u00ea\u0323p cu\u0309a ba\u0323n co\u0301 nh\u01b0\u0303ng b\u01b0\u01a1\u0301c pha\u0301t tri\u00ea\u0309n nha\u0309y vo\u0323t”; “Co\u0301 nh\u01b0\u0303ng \u0111i\u00ea\u0300u xa\u0309y ra khi ba\u0323n tro\u0300 chuy\u00ea\u0323n v\u01a1\u0301i mo\u0323i ng\u01b0\u01a1\u0300i. Email va\u0300 ph\u01b0\u01a1ng ti\u00ea\u0323n truy\u00ea\u0300n th\u00f4ng xa\u0303 h\u00f4\u0323i r\u00e2\u0301t d\u00ea\u0303 da\u0300ng bi\u0323 ph\u01a1\u0301t l\u01a1\u0300”. <\/span><\/p>\n

“Ca\u0301ch kha\u0301c \u0111\u00ea\u0309 x\u00e2y d\u01b0\u0323ng m\u1ed1i li\u00ean h\u00ea\u0323 t\u01b0\u0300 lu\u0301c kh\u00f4ng co\u0301 gi\u0300 la\u0300 cho kh\u00e1ch d\u00f9ng th\u1eed s\u1ea3n ph\u1ea9m mi\u1ec5n ph\u00ed”. Wood no\u0301i. “\u0110\u00e2y co\u0301 th\u00ea\u0309 la\u0300 ng\u01b0\u01a1\u0300i d\u00e2n \u0111i\u0323a ph\u01b0\u01a1ng, ng\u01b0\u01a1\u0300i li\u00ean quan \u0111\u00ea\u0301n ma\u0323ng l\u01b0\u01a1\u0301i B2B cu\u0309a ba\u0323n ho\u0103\u0323c ng\u01b0\u01a1\u0300i co\u0301 t\u00e2\u0300m a\u0309nh h\u01b0\u01a1\u0309ng l\u01a1\u0301n \u0111\u00ea\u0301n nga\u0300nh cu\u0309a ba\u0323n”.<\/span><\/p>\n

\u0110\u00e2y la\u0300 n\u01a1i ma\u0300 ca\u0301c ph\u01b0\u01a1ng ti\u00ea\u0323n truy\u00ea\u0300n th\u00f4ng xa\u0303 h\u00f4\u0323i pha\u0301t huy kha\u0309 n\u0103ng, chu\u0301ng kh\u00f4ng chi\u0309 la\u0300 ph\u01b0\u01a1ng th\u01b0\u0301c giao ti\u00ea\u0301p, c\u00f4ng cu\u0323 giu\u0301p \u0111\u01a1\u0303, chu\u0301ng co\u0300n la\u0300 ngu\u00f4\u0300n g\u00f4\u0301c cu\u0309a nh\u01b0\u0303ng m\u00f4\u0301i li\u00ean h\u00ea\u0323. Wood khuy\u00ean b\u1ea1n n\u00ean tham gia va\u0300o m\u1ed9t nh\u00f3m tr\u00ean Facebook da\u0300nh cho ng\u00e0nh c\u1ee7a b\u1ea1n, vi\u0300 r\u1ea5t c\u00f3 th\u1ec3 \u00edt nh\u1ea5t co\u0301 m\u1ed9t ng\u01b0\u1eddi g\u00e2\u0300n b\u1ea1n se\u0303 co\u0301 cu\u0300ng chi\u0301 h\u01b0\u01a1\u0301ng v\u01a1\u0301i ba\u0323n. Tuy nhi\u00ean, nh\u01b0\u0303ng th\u01b0\u0301 na\u0300y kh\u00f4ng \u0111\u01b0\u01a1\u0323c coi la\u0300 1 n\u00ea\u0300n ta\u0309ng qua\u0309ng ca\u0301o mi\u00ea\u0303n phi\u0301. <\/span><\/p>\n

\u201cThu\u0309 thu\u00e2\u0323t \u0111\u00ea\u0309 la\u0300m t\u00f4\u0301t t\u00f4\u0301i \u0111a cho ca\u0301c nho\u0301m nga\u0300nh c\u00f4ng nghi\u00ea\u0323p la\u0300 lu\u00f4n lu\u00f4n giu\u0301p \u0111\u01a1\u0303 ng\u01b0\u01a1\u0300i kha\u0301c thay vi\u0300 ba\u0323n t\u01b0\u0323 tung h\u00f4 ba\u0309n th\u00e2n”, \u00f4ng n\u00f3i ti\u00ea\u0301p. “Nh\u01b0\u0303ng ng\u01b0\u01a1\u0300i chi\u0309 bi\u00ea\u0301t h\u00f4 ha\u0300o chi\u0301nh mi\u0300nh ho\u0103\u0323c nh\u01b0\u0303ng ng\u01b0\u01a1\u0300i chi\u0309 bi\u00ea\u0301t hu\u0301t ph\u00e2\u0300n l\u01a1\u0323i cho ri\u00eang mi\u0300nh ma\u0300 thi\u00ea\u0301u s\u01b0\u0323 x\u00e2y d\u01b0\u0323ng n\u00ea\u0300n ta\u0309ng thi\u0300 se\u0303 t\u01b0\u0323 \u0111em la\u0323i cho mi\u0300nh m\u00f4\u0323t danh ti\u00ea\u0301ng x\u00e2\u0301u”. <\/span><\/p>\n

Co\u0301 quy t\u0103\u0301c t\u01b0\u01a1ng t\u01b0\u0323 \u0111\u01b0\u01a1\u0323c a\u0301p du\u0323ng khi x\u00e2y d\u01b0\u0323ng m\u00f4\u0301i quan h\u00ea\u0323 v\u01a1\u0301i kha\u0301ch ha\u0300ng tr\u00ean ca\u0301c ph\u01b0\u01a1ng ti\u00ea\u0323n truy\u00ea\u0300n th\u00f4ng xa\u0303 h\u00f4\u0323i. “Co\u0301 nh\u01b0\u0303ng sai l\u00e2\u0300m ph\u00f4\u0309 bi\u00ea\u0301n ma\u0300 ca\u0301c doanh nghi\u00ea\u0323p thu\u00f4\u0323c mo\u0323i quy m\u00f4 m\u0103\u0301c pha\u0309i”, Paine n\u00f3i. “Ca\u0301c doanh nghi\u00ea\u0323p c\u00f4\u0301 g\u0103\u0301ng ba\u0301n ha\u0300ng tr\u00ean ca\u0301c ph\u01b0\u01a1ng ti\u00ea\u0323n truy\u00ea\u0300n th\u00f4ng ma\u0300 qu\u00ean r\u0103\u0300ng mu\u0323c ti\u00eau cu\u0309a ho\u0323 la\u0300 c\u00e2\u0300n nh\u0103\u0301m t\u01a1\u0301i \u0111\u00f4\u0301i t\u01b0\u01a1\u0323ng na\u0300o, no\u0301 qua\u0301 chung chung – h\u01a1n n\u01b0\u0303a, ho\u0323 la\u0300m vi\u00ea\u0323c theo ca\u0301ch kh\u00f4ng nh\u00e2\u0301t qua\u0301n”. <\/span><\/p>\n

Thay vi\u0300 coi no\u0301 la\u0300 m\u00f4\u0323t c\u00f4ng cu\u0323 qua\u0309ng ba\u0301 thu\u0323 \u0111\u00f4\u0323ng, giao ti\u00ea\u0301p m\u00f4\u0323t chi\u00ea\u0300u, ba\u0323n n\u00ean xem ph\u01b0\u01a1ng ti\u00ea\u0323n truy\u00ea\u0300n th\u00f4ng xa\u0303 h\u00f4\u0323i nh\u01b0 m\u00f4\u0323t c\u00f4ng cu\u0323 t\u01b0\u01a1ng ta\u0301c nh\u0103\u0301m \u0111\u00ea\u0301n ca\u0301c mu\u0323c ti\u00eau cu\u0323 th\u00ea\u0309 cu\u0309a mi\u0300nh. <\/span><\/p>\n

Kha\u0301ch ha\u0300ng lu\u00f4n mong \u0111\u01a1\u0323i s\u01b0\u0323 cam k\u00ea\u0301t \u0111\u00ea\u0301n t\u01b0\u0300 ca\u0301c doanh nghi\u00ea\u0323p. Vi\u0301 du\u0323 nh\u01b0 khi ho\u0323 \u0111a\u0301nh gia\u0301 ca\u0301c th\u01b0\u01a1ng hi\u00ea\u0323u tr\u00ean Twitter v\u00ea\u0300 ch\u00e2\u0301t l\u01b0\u01a1\u0323ng la\u0300m ha\u0300i lo\u0300ng kha\u0301ch ha\u0300ng ho\u0103\u0323c th\u01b0\u01a1\u0300ng xuy\u00ean h\u01a1n la\u0300 pha\u0309n h\u00f4\u0300i v\u00ea\u0300 s\u01b0\u0323 phu\u0323c vu\u0323 kha\u0301ch ha\u0300ng qua\u0301 t\u00f4\u0300i t\u00ea\u0323. <\/span><\/p>\n

Ca\u0301c doanh nghi\u00ea\u0323p v\u01b0\u0300a va\u0300 nho\u0309 co\u0301 th\u00ea\u0309 t\u00e2\u0323n du\u0323ng nh\u01b0\u0303ng l\u01a1\u0323i th\u00ea\u0301 na\u0300y b\u0103\u0300ng ca\u0301ch trao \u0111\u00f4\u0309i v\u01a1\u0301i kha\u0301ch ha\u0300ng cu\u0309a mi\u0300nh ta\u0323i n\u01a1i ho\u0323 \u0111ang \u01a1\u0309 ch\u01b0\u0301 kh\u00f4ng pha\u0309i tr\u00ean Twitter, thay vi\u0300 ch\u01a1\u0300 ho\u0323 pha\u0309n h\u00f4\u0300i la\u0323i qua ca\u0301c k\u00eanh trao \u0111\u00f4\u0309i chi\u0301nh th\u01b0\u0301c. <\/span><\/p>\n

GIA\u0309I QUY\u00ca\u0301T TRANH CH\u1ea4P: <\/span><\/strong><\/p>\n

Trong ca\u0301c ma\u0300n giao di\u0323ch, vi\u00ea\u0323c xa\u0309y ra tranh ch\u00e2\u0301p la\u0300 \u0111i\u00ea\u0300u kh\u00f4ng tra\u0301nh kho\u0309i va\u0300 r\u00e2\u0301t ph\u00f4\u0309 bi\u00ea\u0301n, vi\u0300 l\u01a1\u0323i i\u0301ch cu\u0309a ca\u0301c b\u00ean kha\u0301c nhau n\u00ean \u0111\u00f4i khi xa\u0309y ra xung \u0111\u00f4\u0323t. Khi \u0111i\u1ec1u n\u00e0y x\u1ea3y ra, ha\u0303y gia\u0309i quy\u00ea\u0301t m\u1ecdi th\u1ee9 th\u00e2\u0323t chuy\u00ean nghi\u00ea\u0323p v\u00e0 bi\u00ea\u0301t ki\u1ec1m ch\u1ebf c\u1ea3m x\u00fac. Brackstone khuy\u00ean ba\u0323n n\u00ean b\u00ecnh t\u0129nh, giao ti\u1ebfp th\u0103\u0309ng th\u0103\u0301n:<\/span><\/p>\n

\u201c\u0110\u1ed1i tho\u1ea1i tr\u1ef1c ti\u1ebfp c\u00f3 th\u1ec3 gi\u00fap \u00edch r\u1ea5t nhi\u1ec1u trong vi\u1ec7c x\u1eed l\u00fd tranh ch\u1ea5p ho\u1eb7c xung \u0111\u1ed9t. M\u1ecdi ng\u01b0\u1eddi th\u01b0\u1eddng s\u1ebd c\u01b0 x\u1eed t\u1ed3i t\u1ec7 qua email, ho\u1eb7c th\u1eadm ch\u00ed qua \u0111i\u1ec7n tho\u1ea1i, nh\u01b0ng se\u0303 x\u1eed s\u1ef1 d\u1ec5 ch\u1ecbu h\u01a1n nhi\u1ec1u khi h\u1ecd ng\u1ed3i \u0111\u1ed1i di\u1ec7n v\u1edbi b\u1ea1n. Tuy nhi\u00ean, h\u00e3y \u0111\u01b0a ra chi\u1ebfn l\u01b0\u1ee3c \u0111\u00e0m ph\u00e1n c\u1ee5 th\u1ec3 cho t\u1eebng ng\u01b0\u1eddi, b\u1edfi n\u1ebfu b\u1ea1n c\u00f3 m\u1ed9t nh\u00e2n vi\u00ean n\u00f3ng t\u00ednh tham gia v\u00e0o cu\u1ed9c h\u1ecdp \u0111i\u1ec1u \u0111\u00f3 c\u00f3 th\u1ec3 l\u00e0m h\u1ecfng t\u1ea5t c\u1ea3 c\u00f4ng s\u1ee9c \u0111\u00e3 b\u1ecf ra”. <\/span><\/p>\n

\"\"<\/p>\n

PHA\u0309I CH\u1ea4M D\u01af\u0301T M\u00d4\u0323T M\u00d4\u0301I QUAN H\u00ca\u0323 KINH DOANH VA\u0300O LU\u0301C NA\u0300O?<\/span><\/strong><\/p>\n

N\u1ebfu r\u00f5 r\u00e0ng l\u00e0 m\u1ed9t m\u1ed1i quan h\u1ec7 kinh doanh kh\u00f4ng c\u00f3 hi\u1ec7u qu\u1ea3, ca\u0301c ca\u0301 nh\u00e2n va\u0300 c\u00f4ng ty li\u00ean quan n\u00ean ti\u0300m ca\u0301ch c\u0103\u0301t \u0111\u01b0\u0301t m\u00f4\u0301i quan h\u00ea\u0323 la\u0300m \u0103n na\u0300y \u0111\u00ea\u0309 kh\u00f4ng bi\u0323 thi\u00ea\u0323t ha\u0323i, Brackstone gia\u0309i thi\u0301ch. <\/span><\/p>\n

\u201cH\u1ecd n\u00ean gi\u1ea3i quy\u1ebft ca\u0301c v\u1ea5n \u0111\u1ec1 m\u00f4\u0323t ca\u0301ch tr\u1ef1c ti\u1ebfp, gi\u1ea3i th\u00edch cho \u0111\u00f4\u0301i ph\u01b0\u01a1ng nh\u1eefng g\u00ec kh\u00f4ng hi\u1ec7u qu\u1ea3 v\u00e0 \u0111\u1ec1 xu\u1ea5t ca\u0301c tho\u0309a hi\u00ea\u0323p h\u1ee3p l\u00fd \u0111\u1ec3 c\u00e1c b\u00ean t\u1ef1 r\u00fat ra kh\u1ecfi m\u1ed1i quan h\u1ec7\u201d, c\u00f4 no\u0301i th\u00eam.<\/span><\/p>\n

V\u00ec l\u1ee3i \u00edch va\u0300 danh ti\u1ebfng c\u1ee7a c\u00f4ng ty, ba\u0323n \u0111\u1eebng v\u1ed9i v\u00e3 tho\u00e1t kh\u1ecfi m\u1ed1i quan h\u1ec7 v\u01a1\u0301i ca\u0301c \u0111\u00f4\u0301i ta\u0301c t\u1ed3i t\u1ec7 m\u00e0 kh\u00f4ng \u0111\u01b0a ra m\u1ed9t th\u1ecfa hi\u1ec7p kh\u1ea3 thi cho mi\u0300nh. Bi\u1ebft c\u00e1ch gi\u1ea3i quy\u1ebft c\u00e1c v\u1ea5n \u0111\u1ec1 n\u00e0y \u0111\u00fang c\u00e1ch c\u00f3 th\u1ec3 l\u00e0 s\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa m\u1ed9t kh\u00e1ch h\u00e0ng kh\u00f4ng h\u00e0i l\u00f2ng v\u00e0 m\u1ed9t c\u01a1n \u00e1c m\u1ed9ng v\u00ea\u0300 PR. <\/span><\/p>\n

www.entrepreneur.com<\/span><\/strong><\/p>\n

C\u00e1c kh\u00f3a h\u1ecdc c\u00f9ng ch\u1ee7 \u0111\u1ec1 <\/span><\/strong><\/em><\/p>\n

M\u1eddi b\u1ea1n tham kh\u1ea3o:<\/p>\n

TUY\u1ec6T \u0110\u1ec8NH \u0110\u00c0M PH\u00c1N<\/a><\/strong><\/span> (GV: Francis H\u00f9ng<\/a><\/strong>)
\nKh\u00f3a h\u1ecdc gi\u00fap h\u1ecdc vi\u00ean n\u1eafm v\u1eefng c\u00e1c k\u1ef9 thu\u1eadt trong \u0111\u00e0m ph\u00e1n v\u00e0 th\u01b0\u01a1ng l\u01b0\u1ee3ng, bi\u1ebft \u0111\u01b0\u1ee3c c\u00e1c y\u1ebfu t\u1ed1 g\u00e2y \u00e1p l\u1ef1c v\u00e0 c\u00e1c chi\u1ebfn thu\u1eadt \u0111\u1ec3 b\u1eaft \u0111\u1ea7u m\u1ed9t cu\u1ed9c \u0111\u00e0m ph\u00e1n. H\u1ecdc vi\u00ean h\u1ecdc \u0111\u01b0\u1ee3c c\u00e1ch t\u1eadn d\u1ee5ng l\u1ee3i th\u1ebf c\u1ee7a b\u1ea3n th\u00e2n, hi\u1ec3u \u0111\u01b0\u1ee3c c\u00e1c \u00fd ng\u1ea7m trong \u0111\u00e0m tho\u1ea1i \u0111\u1ec3 tr\u1edf th\u00e0nh chuy\u00ean gia \u0111\u00e0m ph\u00e1n chuy\u00ean nghi\u1ec7p.<\/span>
\nK\u1ef8 N\u0102NG THUY\u1ebeT PH\u1ee4C<\/a> <\/strong><\/span>(GV: Philip Hesketh<\/a><\/strong>)
\nKh\u00f3a h\u1ecdc c\u1ea3i thi\u1ec7n k\u1ef9 n\u0103ng t\u01b0\u01a1ng t\u00e1c v\u1edbi ng\u01b0\u1eddi kh\u00e1c trong c\u00e1c t\u00ecnh hu\u1ed1ng x\u00e3 h\u1ed9i, gi\u00fap h\u1ecdc vi\u00ean tr\u1edf th\u00e0nh ng\u01b0\u1eddi c\u00f3 s\u1ee9c thuy\u1ebft ph\u1ee5c h\u01a1n, b\u1ed5 sung c\u00e1c k\u1ef9 n\u0103ng m\u1ec1m c\u1ea7n thi\u1ebft cho h\u1ecdc vi\u00ean tr\u1edf th\u00e0nh ng\u01b0\u1eddi thuy\u1ebft ph\u1ee5c gi\u1ecfi.<\/span>
\n\u1ee8NG D\u1ee4NG L\u1eacP TR\u00ccNH NG\u00d4N NG\u1eee T\u01af DUY (NLP) TRONG L\u00c3NH \u0110\u1ea0O DOANH NGHI\u1ec6P<\/a><\/strong><\/span> (GV: Nguy\u1ec5n Kh\u1eafc Th\u00e0nh \u0110\u1ea1t<\/a><\/strong>)
\nKh\u00f3a h\u1ecdc h\u1ed7 tr\u1ee3 h\u1ecdc vi\u00ean x\u00e2y d\u1ef1ng & t\u1ea1o \u0111\u1ed3ng thu\u1eadn v\u1ec1 m\u1ee5c ti\u00eau kinh doanh, mang tr\u1ea1ng th\u00e1i dung h\u1ee3p t\u1ea1o t\u00e2m tr\u1ea1ng t\u00edch c\u1ef1c cho b\u1ea3n th\u00e2n. Cung c\u1ea5p 10 gi\u1ea3 \u0111\u1ecbnh quan tr\u1ecdng trong l\u00e3nh \u0111\u1ea1o, 6 b\u01b0\u1edbc l\u00e0m ch\u1ee7 c\u1ea3m x\u00fac b\u1ea3n th\u00e2n v\u00e0 b\u00ed quy\u1ebft giao ti\u1ebfp v\u1edbi ng\u01b0\u1eddi kh\u00e1c v\u1edbi h\u1ec7 th\u1ed1ng t\u00e1i hi\u1ec7n c\u1ee7a h\u1ecd.<\/p>\n","protected":false},"excerpt":{"rendered":"

-\u0110\u00f4\u0301i v\u01a1\u0301i m\u00f4\u0323t nha\u0300 kh\u01a1\u0309i nghi\u00ea\u0323p tinh nh\u1ea1y, vi\u00ea\u0323c s\u01a1\u0309 h\u01b0\u0303u m\u00f4\u0323t ma\u0323ng l\u01b0\u01a1\u0301i quan h\u00ea\u0323 trong kinh doanh th\u00e2\u0323t s\u01b0\u0323 la\u0300 m\u00f4\u0323t kho ba\u0301u quy\u0301 gia\u0301. -Ca\u0301c \u0111\u00f4\u0301i thu\u0309…<\/p>\n","protected":false},"author":1,"featured_media":3365,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[27],"tags":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/bizuni.vn\/kien-thuc-quan-tri\/wp-content\/uploads\/2019\/10\/photo-1467664631004-58beab1ece0d.jpg?fit=500%2C333&ssl=1","_links":{"self":[{"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/posts\/3451"}],"collection":[{"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/comments?post=3451"}],"version-history":[{"count":0,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/posts\/3451\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/media\/3365"}],"wp:attachment":[{"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/media?parent=3451"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/categories?post=3451"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/tags?post=3451"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}