{"id":3483,"date":"2019-10-30T19:16:23","date_gmt":"2019-10-30T12:16:23","guid":{"rendered":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/?p=3483"},"modified":"2022-10-15T22:47:52","modified_gmt":"2022-10-15T15:47:52","slug":"doang-nghiep-cua-ban-dang-canh-tranh-hay-tao-dung","status":"publish","type":"post","link":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/doang-nghiep-cua-ban-dang-canh-tranh-hay-tao-dung\/","title":{"rendered":"Doanh nghi\u1ec7p c\u1ee7a b\u1ea1n \u0111ang c\u1ea1nh tranh hay t\u1ea1o d\u1ef1ng?"},"content":{"rendered":"

Doanh nh\u00e2n Ryan Moran \u0111\u01b0a ra l\u1eddi khuy\u00ean c\u1ef1c \u0111\u1eaft gi\u00e1 v\u1ec1 vi\u1ec7c s\u00e1ng t\u1ea1o n\u00ean gi\u00e1 tr\u1ecb \u0111\u00edch th\u1ef1c.<\/span><\/strong>
\nTerry Rice –\u00a0<\/strong>Chuy\u00ean gia <\/em>Digital Marketing , Doanh nh\u00e2n<\/em><\/p>\n

Ryan Daniel Moran \u0111\u00e3 l\u1eadp nghi\u1ec7p t\u1eeb khi m\u1edbi n\u0103m tu\u1ed5i. S\u1ea3n ph\u1ea9m \u0111\u1ea7u ti\u00ean c\u1ee7a anh tranh l\u00e0 v\u1ebd tay tr\u00ean gi\u1ea5y in. C\u1eadu b\u00e9 5 tu\u1ed5i g\u00f5 c\u1eeda t\u1eebng nh\u00e0 v\u00e0 rao b\u00e1n m\u1ed7i b\u1ee9c tranh v\u1edbi gi\u00e1 m\u1ed9t xu (kho\u1ea3ng 300 \u0111\u1ed3ng).<\/span><\/p>\n

Gi\u1edd \u0111\u00e2y, Ryan l\u00e0 m\u1ed9t ng\u01b0\u1eddi l\u00e3nh \u0111\u1ea1o \u0111\u00e1ng k\u00ednh trong gi\u1edbi kinh doanh. L\u00e0 m\u1ed9t doanh nh\u00e2n, t\u00e1c gi\u1ea3 v\u00e0 nh\u00e0 \u0111\u1ea7u t\u01b0, Ryan ch\u1ee7 y\u1ebfu t\u1eadp trung v\u00e0o vi\u1ec7c ki\u1ebfn t\u1ea1o n\u00ean s\u1ef1 t\u1ef1 do trong phong c\u00e1ch s\u1ed1ng, gi\u00fap m\u1ecdi ng\u01b0\u1eddi x\u00e2y d\u1ef1ng doanh nghi\u1ec7p b\u1ec1n v\u1eefng v\u00e0 \u0111\u1ea7u t\u01b0 \u0111\u1ec3 t\u1ea1o ra l\u1ee3i nhu\u1eadn m\u1ed9t c\u00e1ch kh\u00f4n ngoan, l\u00e0m \u00edt h\u01b0\u1edfng nhi\u1ec1u.<\/span><\/p>\n

Ryan v\u1eabn lu\u00f4n gi\u1eef v\u1eefng l\u1eadp tr\u01b0\u1eddng c\u1ee7a m\u00ecnh khi chia s\u1ebb v\u1edbi Entrepreneur<\/em>, anh khuy\u1ebfn kh\u00edch nh\u1eefng nh\u00e0 kh\u1edfi nghi\u1ec7p s\u00e1ng t\u1ea1o thay v\u00ec c\u1ea1nh tranh, gi\u00e0nh gi\u1eadt t\u1eebng \u201cmi\u1ebfng b\u00e1nh\u201d.<\/span><\/p>\n

\u201cT\u00f4i c\u00f3 th\u1ec3 gi\u00e0nh \u0111\u01b0\u1ee3c g\u00ec?\u201d v\u00e0 \u201cT\u00f4i c\u00f3 th\u1ec3 t\u1ea1o n\u00ean \u0111\u01b0\u1ee3c g\u00ec?\u201d<\/span><\/strong><\/p>\n

\u201cT\u00f4i nh\u1eadn ra m\u1ed9t xu h\u01b0\u1edbng trong gi\u1edbi kinh doanh hi\u1ec7n nay, \u0111\u1eb7c bi\u1ec7t kinh doanh tr\u00ean internet, ng\u01b0\u1eddi ta th\u01b0\u1eddng \u00edt quan t\u00e2m v\u1ec1 vi\u1ec7c h\u1ecd t\u1ea1o d\u1ef1ng n\u00ean c\u00e1i g\u00ec m\u00e0 quan t\u00e2m \u0111\u1ebfn vi\u1ec7c h\u1ecd gi\u00e0nh \u0111\u01b0\u1ee3c nh\u1eefng g\u00ec.<\/span><\/p>\n

\u201cS\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa hai c\u00e2u h\u1ecfi n\u00e0y b\u1eaft \u0111\u1ea7u \u1edf m\u1ee5c \u0111\u00edch ban \u0111\u1ea7u c\u1ee7a vi\u1ec7c kinh doanh. C\u00f4ng ty t\u00f4i c\u00f3 t\u00ean l\u00e0 capitalism.com. H\u1ec7 th\u1ed1ng c\u1ee7a Capitalism ho\u1ea1t \u0111\u1ed9ng theo c\u00e1ch \u0111\u1ea3m b\u1ea3o hai b\u00ean mua v\u00e0 b\u00e1n \u0111\u1ec1u nh\u1eadn \u0111\u01b0\u1ee3c l\u1ee3i \u00edch nhi\u1ec1u h\u01a1n so v\u1edbi giao d\u1ecbch ban \u0111\u1ea7u. Vi\u1ec7c c\u1ee7a m\u1ed9t doanh nh\u00e2n l\u00e0 t\u1ea1o ra th\u1ee9 m\u00e0 m\u1ecdi ng\u01b0\u1eddi m\u00ea h\u01a1n c\u1ea3 ti\u1ec1n.<\/span><\/p>\n

“Th\u00f4ng th\u01b0\u1eddng c\u00e1c doanh nh\u00e2n – \u0111\u1eb7c bi\u1ec7t l\u00e0 tr\u00ean internet, n\u01a1i ch\u00fang ta ng\u1ed3i tr\u01b0\u1edbc m\u00e0n h\u00ecnh c\u1eafm m\u1eb7t v\u00e0o c\u00e1c con s\u1ed1 c\u0169ng nh\u01b0 l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp v\u00e0 thu\u1eadt to\u00e1n \u2013 v\u00f9i \u0111\u1ea7u nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng tr\u00ean Amazon, hay eBay ho\u1eb7c v\u00e0 t\u1ef1 h\u1ecfi \u201cKi\u1ebfm ti\u1ec1n \u1edf \u0111\u00e2u?\u201d thay v\u00ec \u201cM\u00ecnh n\u00ean b\u00e1n c\u00e1i g\u00ec m\u00e0 \u0111\u00e1ng gi\u00e1 \u0111\u1ebfn n\u1ed7i ng\u01b0\u1eddi ta ph\u1ea3i b\u1ecf ti\u1ec1n mua b\u1eb1ng \u0111\u01b0\u1ee3c?\u201d T\u1ea1o ra nhi\u1ec1u h\u01a1n m\u1ee9c b\u1ea1n thu v\u1ec1 l\u00e0 m\u1ed9t c\u00e1ch \u0111\u1ec3 l\u00e0m gi\u00e0u.\u201d<\/span><\/p>\n

\"\"<\/p>\n

C\u00e1ch \u0111\u1ec3 t\u1ea1o ra s\u1ea3n ph\u1ea9m \u0111\u00e1ng gi\u00e1 \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n<\/span><\/strong><\/p>\n

“M\u1ed7i khi t\u00f4i n\u00f3i v\u1ec1 v\u1ea5n \u0111\u1ec1 n\u00e0y, m\u1ecdi ng\u01b0\u1eddi th\u01b0\u1eddng hay h\u1ecfi ‘L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 ta bi\u1ebft \u0111\u01b0\u1ee3c th\u1ee9 \u0111\u00e1ng gi\u00e1 \u0111\u1ebfn m\u1ee9c khi\u1ebfn m\u1ecdi ng\u01b0\u1eddi kh\u00f4ng ng\u1ea1i c\u00fang ti\u1ec1n cho n\u00f3?’ T\u00f4i cho r\u1eb1ng, trong gi\u1edbi kinh doanh hi\u1ec7n \u0111\u1ea1i, ng\u01b0\u1eddi ta lu\u00f4n ngh\u0129 r\u1eb1ng h\u1ecd th\u00f4ng minh v\u00ec h\u1ecd ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c v\u1edbi r\u1ea5t nhi\u1ec1u d\u1eef li\u1ec7u. Th\u1ebf nh\u01b0ng, nh\u1eefng d\u1eef li\u1ec7u \u0111\u00f3 ch\u01b0a ch\u1eafc \u0111\u00e3 n\u00f3i l\u00ean \u0111\u01b0\u1ee3c \u0111i\u1ec1u con ng\u01b0\u1eddi th\u1ef1c s\u1ef1 th\u00e8m kh\u00e1t l\u00e0 g\u00ec.<\/span><\/p>\n

“\u0110\u1ec3 t\u1ea1o ra th\u1ee9 g\u00ec \u0111\u00f3 c\u00f3 gi\u00e1 tr\u1ecb to l\u1edbn \u0111\u1ebfn m\u1ee9c ng\u01b0\u1eddi ta mu\u1ed1n mua b\u1eb1ng \u0111\u01b0\u1ee3c, b\u1ea1n ph\u1ea3i s\u00e1ng t\u1ea1o ra \u0111\u01b0\u1ee3c m\u1ed9t s\u1ea3n ph\u1ea9m c\u1ee7a ri\u00eang m\u00ecnh: ph\u01b0\u01a1ng ph\u00e1p gi\u1ea3i quy\u1ebft m\u1ed9t v\u1ea5n \u0111\u1ec1, m\u1ed9t b\u1ee9c tranh, m\u1ed9t b\u00e0i h\u00e1t\u2026 \u0111\u1ed3ng th\u1eddi b\u1ea1n ph\u1ea3i ch\u1ea5p nh\u1eadn r\u1ee7i ro. B\u1ea1n v\u1eeba ph\u1ea3i l\u00e0 m\u1ed9t s\u00e1ng t\u1ea1o vi\u00ean, v\u1eeba ph\u1ea3i l\u00e0 m\u1ed9t ng\u01b0\u1eddi gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 gi\u1ecfi, v\u00e0 \u0111i\u1ec1u \u0111\u00f3 \u0111\u00f2i h\u1ecfi s\u1ef1 nh\u00fan nh\u01b0\u1eddng. T\u1ee9c l\u00e0 b\u1ea1n ph\u1ea3i \u0111i th\u0103m d\u00f2 xem ng\u01b0\u1eddi ta mu\u1ed1n th\u1ee9 g\u00ec nh\u1ea5t.<\/span><\/p>\n

“M\u1ed9t trong nh\u1eefng doanh nh\u00e2n m\u00e0 t\u00f4i ng\u01b0\u1ee1ng m\u1ed9 nh\u1ea5t tr\u00ean th\u1ebf gi\u1edbi, Dan Sullivan, t\u1eebng n\u00f3i, \u2018Ch\u1ec9 c\u1ea7n kh\u1ea3o s\u00e1t ng\u01b0\u1eddi chi ti\u1ec1n.\u2019 Ch\u1ec9 c\u1ea7n ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng th\u1ef1c s\u1ef1 v\u00e0 nh\u1edd h\u1ecd xem x\u00e9t v\u1ec1 \u00fd t\u01b0\u1edfng c\u1ee7a b\u1ea1n. C\u1ed1 g\u1eafng kh\u00e1m ph\u00e1 ra \u0111i\u1ec1u cu\u1ed1i c\u00f9ng m\u00e0 h\u1ecd th\u1ef1c s\u1ef1 mu\u1ed1n l\u00e0 g\u00ec.<\/span><\/p>\n

“\u0110i\u1ec1u n\u00e0y nghe c\u00f3 v\u1ebb r\u1ea5t \u0111\u01a1n c\u01a1 b\u1ea3n, th\u1ebf nh\u01b0ng h\u1ea7u h\u1ebft doanh nh\u00e2n l\u1ea1i b\u1ecf qua n\u00f3.”<\/span><\/p>\n

Nh\u1eefng l\u1ed7i th\u01b0\u1eddng g\u1eb7p c\u1ea7n tr\u00e1nh kh\u1edfi nghi\u1ec7p trong kinh doanh<\/span><\/strong><\/p>\n

“Nh\u1eefng c\u00e2u h\u1ecfi ph\u1ed5 bi\u1ebfn m\u00e0 ng\u01b0\u1eddi b\u00e1n h\u00e0ng th\u01b0\u1eddng \u0111\u1eb7t ra l\u00e0 ‘T\u00f4i s\u1ebd b\u00e1n s\u1ea3n ph\u1ea9m g\u00ec?’, ‘C\u01a1 h\u1ed9i c\u1ee7a nh\u1eefng m\u1eb7t h\u00e0ng n\u00e0y l\u00e0 \u1edf \u0111\u00e2u?’ ‘T\u00f4i n\u00ean b\u00e1n tr\u00ean th\u1ecb tr\u01b0\u1eddng n\u00e0o?’ Khi m\u1ed9t doanh nh\u00e2n th\u1ed1t ra nh\u1eefng c\u00e2u n\u00e0y, b\u1ea1n bi\u1ebft ngay th\u1ee9 m\u00e0 h\u1ecd theo \u0111u\u1ed5i l\u00e0 ti\u1ec1n, ch\u1ee9 kh\u00f4ng ph\u1ea3i vi\u1ec7c t\u1ea1o ra g\u00ec \u0111\u00f3.<\/span><\/p>\n

“Khi ai th\u1eafc m\u1eafc v\u1ec1 doanh s\u1ed1 tr\u01b0\u1edbc khi h\u1ecd t\u1ef1 t\u1ea1o ra \u0111\u01b0\u1ee3c g\u00ec \u0111\u00f3 c\u00f3 gi\u00e1 tr\u1ecb ho\u1eb7c tr\u01b0\u1edbc khi h\u1ecd th\u00e0nh th\u1ea1o b\u1ea5t k\u1ef3 b\u1ed9 k\u1ef9 n\u0103ng n\u00e0o mang l\u1ea1i gi\u00e1 tr\u1ecb cho ng\u01b0\u1eddi kh\u00e1c, ch\u1eafc ch\u1eafn h\u1ecd \u0111ang ngh\u0129 t\u1edbi vi\u1ec7c gi\u00e0nh \u0111\u01b0\u1ee3c ch\u1ee9 kh\u00f4ng ph\u1ea3i t\u1ea1o \u0111\u01b0\u1ee3c hay l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 t\u1ea1o \u0111\u01b0\u1ee3c.<\/span><\/p>\n

“\u0110\u00f3 l\u00e0 l\u00fd do t\u1ea1i sao m\u1ecdi ng\u01b0\u1eddi b\u1ecb m\u1eafc k\u1eb9t trong qu\u00e1 tr\u00ecnh s\u00e1ng t\u1ea1o. H\u1ecd ng\u1eebng l\u1ea5y con ng\u01b0\u1eddi l\u00e0m \u0111\u00edch \u0111\u1ebfn cho s\u1ef1 s\u00e1ng t\u1ea1o b\u1eaft \u0111\u1ea7u l\u1ea5y k\u1ebft qu\u1ea3 l\u00e0m m\u1ee5c ti\u00eau. \u0110\u00f3 l\u00e0 c\u1ea3 m\u1ed9t s\u1ef1 kh\u00e1c bi\u1ec7t l\u1edbn. Khi b\u1ea1n t\u1ea1o d\u1ef1ng l\u1ea5y k\u1ebft qu\u1ea3 l\u00e0m m\u1ee5c ti\u00eau, b\u1ea1n c\u00f3 xu h\u01b0\u1edbng d\u1ec5 \u0111\u00e1nh m\u1ea5t s\u1ef1 s\u00e1ng t\u1ea1o, c\u00f2n khi l\u1ea5y con ng\u01b0\u1eddi l\u00e0m m\u1ee5c ti\u00eau, b\u1ea1n s\u1ebd \u0111\u1ea1t \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 t\u1ed1t.\u201d<\/span><\/p>\n

www.entrepreneur.com<\/span><\/strong><\/p>\n

C\u00e1c kh\u00f3a h\u1ecdc c\u00f9ng ch\u1ee7 \u0111\u1ec1<\/span><\/strong><\/em><\/p>\n

M\u1eddi b\u1ea1n tham kh\u1ea3o:<\/p>\n

CHI\u1ebeN L\u01af\u1ee2C KINH DOANH<\/a><\/strong><\/span> (GV: Robert Barcik<\/a><\/strong><\/span>)<\/p>\n

Kh\u00f3a h\u1ecdc gi\u00fap h\u1ecdc vi\u00ean hi\u1ec3u r\u00f5 v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c kinh doanh, hi\u1ec3u \u0111\u01b0\u1ee3c l\u00fd do th\u00e0nh c\u00f4ng v\u00e0 th\u1ea5t b\u1ea1i c\u1ee7a c\u00e1c doanh nghi\u1ec7p. Kh\u00f3a h\u1ecdc trang b\u1ecb t\u01b0 duy chi\u1ebfn l\u01b0\u1ee3c, v\u00e0 gi\u00fap h\u1ecdc vi\u00ean c\u00f3 c\u01a1 s\u1edf \u0111\u1ec3 \u0111\u01b0a ra nh\u1eefng quy\u1ebft \u0111\u1ecbnh v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c kinh doanh.<\/p>\n

TH\u01af\u01a0NG HI\u1ec6U – \u0110\u01af\u1edcNG V\u00c0O T\u00c2M TR\u00cd KH\u00c1CH H\u00c0NG<\/span><\/span><\/a><\/strong> (GV: V\u01b0\u01a1ng Thanh Long<\/a><\/strong><\/span>)<\/p>\n