{"id":3507,"date":"2019-10-31T12:48:04","date_gmt":"2019-10-31T05:48:04","guid":{"rendered":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/?p=3507"},"modified":"2022-10-15T22:47:51","modified_gmt":"2022-10-15T15:47:51","slug":"hay-xay-dung-mot-thuong-hieu-lay-khach-hang-lam-trung-tam-de-dot-pha-ngay-trong-nam-2020","status":"publish","type":"post","link":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/hay-xay-dung-mot-thuong-hieu-lay-khach-hang-lam-trung-tam-de-dot-pha-ngay-trong-nam-2020\/","title":{"rendered":"H\u00e3y x\u00e2y d\u1ef1ng m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u l\u1ea5y kh\u00e1ch h\u00e0ng l\u00e0m trung t\u00e2m \u0111\u1ec3 \u0111\u1ed9t ph\u00e1 ngay trong n\u0103m 2020"},"content":{"rendered":"

\u0110\u1ec3 t\u0103ng t\u00ednh c\u1ea1nh tranh, b\u1ea1n nh\u1ea5t thi\u1ebft ph\u1ea3i l\u1ea5y kh\u00e1ch h\u00e0ng l\u00e0m chi\u1ebfn l\u01b0\u1ee3c h\u00e0ng \u0111\u1ea7u.<\/span><\/strong>
\nAnaita Sarkar<\/strong> – Ng\u01b0\u1eddi s\u00e1ng l\u1eadp, Olivia & Co.<\/em><\/p>\n

Nhi\u1ec1u c\u00f4ng ty kh\u1edfi nghi\u1ec7p v\u00e0 c\u00e1c doanh nghi\u1ec7p \u0111\u01b0\u1ee3c sinh ra khi c\u00e1c doanh nh\u00e2n x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c kho\u1ea3ng tr\u1ed1ng tr\u00ean m\u1ed9t th\u1ecb tr\u01b0\u1eddng n\u00e0o \u0111\u00f3.\u00a0 H\u1ecd t\u1eadn d\u1ee5ng nh\u1eefng thi\u1ebfu s\u00f3t c\u1ee7a \u0111\u1ed1i th\u1ee7 \u0111\u1ec3 th\u00e0nh l\u1eadp c\u00f4ng ty nh\u1eb1m t\u1ea1o ra s\u1ea3n ph\u1ea9m ho\u00e0n thi\u1ec7n h\u01a1n \u0111\u1ec3 c\u1ea1nh tranh. V\u00ed d\u1ee5 nh\u01b0 hi\u1ec7n \u0111\u1ea1i h\u00f3a c\u00e1ch ti\u1ebfp c\u1eadn h\u1ecdc sinh c\u1ee7a m\u1ed9t tr\u01b0\u1eddng h\u1ecdc c\u0169, cung c\u1ea5p nhi\u1ec1u t\u00e0i ch\u00ednh h\u01a1n \u1edf m\u1ee9c c\u00f3 th\u1ec3 ch\u1ea5p nh\u1eadn \u0111\u01b0\u1ee3c cho kh\u00e1ch h\u00e0ng. Kh\u00f4ng th\u1ec3 nghi ng\u1edd, x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c l\u1ed7 h\u1ed5ng trong vi\u1ec7c ph\u00e1t tri\u1ec3n doanh nghi\u1ec7p \u1edf m\u1ed9t l\u0129nh v\u1ef1c n\u00e0o \u0111\u00f3 ch\u00ednh l\u00e0 m\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh s\u1ef1 th\u00e0nh c\u00f4ng cho doanh nh\u00e2n.<\/span><\/p>\n

\u0110i\u1ec1u quan tr\u1ecdng nh\u1ea5t l\u00e0 l\u1ea5y quy m\u00f4 c\u00f4ng ty l\u00e0m l\u1ee3i th\u1ebf. N\u1ebfu b\u1ea1n mu\u1ed1n c\u1ea1nh tranh v\u1edbi c\u00e1c doanh nghi\u1ec7p l\u1edbn, b\u1ea1n ph\u1ea3i ch\u1ea5p nh\u1eadn “ch\u01a1i h\u00e8n” b\u1eb1ng t\u00ecm ra l\u1ed7 h\u1ed5ng trong chi\u1ebfn l\u01b0\u1ee3c marketing v\u00e0 thi h\u00e0nh c\u1ee7a h\u1ecd. N\u0103m 2019, ch\u00fang ta ch\u1ee9ng ki\u1ebfn kh\u00e1ch h\u00e0ng h\u1ee9ng th\u00fa v\u1edbi nh\u1eefng s\u1ea3n ph\u1ea9m mang t\u00ednh c\u00e1 nh\u00e2n h\u00f3a v\u00e0 c\u00e1c d\u1ecbch v\u1ee5 nhanh g\u1ecdn, gi\u00e1 r\u1ebb. V\u00ec v\u1eady, \u0111\u1ec3 chi\u1ebfm \u0111\u01b0\u1ee3c th\u1ecb ph\u1ea7n, tr\u01b0\u1edbc h\u1ebft b\u1ea1n ph\u1ea3i c\u1ea1nh tranh v\u1edbi ch\u00ednh m\u00ecnh v\u00e0 kh\u00f4ng \u0111\u01b0\u1ee3c b\u00e1n ra v\u01b0\u1ee3t m\u1ee9c b\u1ea1n c\u00f3 th\u1ec3 cung c\u1ea5p.<\/span><\/p>\n

Khi \u0111\u00e3 c\u00f3 \u0111\u01b0\u1ee3c th\u1ecb tr\u01b0\u1eddng, \u0111i\u1ec1u quan tr\u1ecdng h\u01a1n th\u1ea3y l\u00e0 lu\u00f4n \u0111\u1eb7t kh\u00e1ch h\u00e0ng l\u00ean v\u1ecb tr\u00ed h\u00e0ng \u0111\u1ea7u trong chi\u1ebfn l\u01b0\u1ee3c kinh doanh. \u0110\u1ec3 t\u1ea1o\u00a0 n\u00ean m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u l\u1ea5y kh\u00e1ch l\u00e0m l\u00e0m trung t\u00e2m trong n\u0103m 2020, b\u1ea1n c\u00f3 th\u1ec3 xem x\u00e9t nh\u1eefng c\u00e1ch sau:<\/span><\/p>\n

\"\"<\/p>\n

\u0110\u1ea7u t\u01b0 v\u00e0o qu\u1ea3ng c\u00e1o Google v\u00e0 qu\u1ea3ng c\u00e1o Facebook<\/span><\/strong><\/p>\n

\u0110i\u1ec1u n\u00e0y s\u1ebd gi\u00fap kh\u00e1ch h\u00e0ng nh\u1eadn bi\u1ebft v\u1ec1 doanh nghi\u1ec7p c\u1ee7a b\u1ea1n v\u00e0 \u0111\u1ea3m b\u1ea3o b\u1ea1n s\u1ebd ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c t\u1ef7 l\u1ec7 l\u1edbn kh\u00e1ch h\u00e0ng \u0111\u00edch th\u00f4ng qua h\u1ec7 th\u1ed1ng qu\u1ea3ng c\u00e1o online. H\u00e3y ch\u1eafc ch\u1eafn r\u1eb1ng b\u1ea1n \u0111ang t\u1eadn d\u1ee5ng t\u1ed1i \u0111a s\u1ed1 ti\u1ec1n m\u00e0 b\u1ea1n chi ra cho qu\u1ea3ng c\u00e1o b\u1eb1ng c\u00e1ch ch\u1ec9 nh\u1eafm v\u00e0o \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u00e0 b\u1ea1n h\u01b0\u1edbng t\u1edbi.<\/span><\/p>\n

Cung c\u1ea5p d\u1ecbch v\u1ee5 m\u00e0 \u0111\u1ed1i th\u1ee7 c\u1ee7a b\u1ea1n ch\u01b0a c\u00f3<\/span><\/strong><\/p>\n

Nh\u1eefng d\u1ecbch v\u1ee5 ch\u1eb3ng h\u1ea1n nh\u01b0 mi\u1ec5n ph\u00ed v\u1eadn chuy\u1ec3n, ki\u1ec3m to\u00e1n c\u1ea5p th\u1ea5p ho\u1eb7c m\u1ed9t l\u1eddi c\u1ea3m \u01a1n sau khi ho\u00e0n th\u00e0nh d\u1ef1 \u00e1n s\u1ebd l\u00e0 \u0111i\u1ec3m c\u1ed9ng. Khi b\u1ea1n ti\u1ebfp t\u1ee5c th\u00eam v\u00e0 ph\u00e1t tri\u1ec3n d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh, b\u1ea1n s\u1ebd ch\u1ee7 \u0111\u1ed9ng trong vi\u1ec7c thi\u1ebft l\u1eadp ti\u00eau chu\u1ea9n cho th\u1ecb tr\u01b0\u1eddng.<\/span><\/p>\n

Bi\u1ebfn kh\u00e1ch h\u00e0ng th\u00e0nh ng\u01b0\u1eddi h\u00e2m m\u1ed9 cu\u1ed3ng nhi\u1ec7t<\/span><\/strong><\/p>\n

G\u1eedi cho h\u1ecd email c\u00e1 nh\u00e2n, g\u1eedi cho h\u1ecd m\u00e3 gi\u1ea3m gi\u00e1 v\u00e0o ng\u00e0y sinh nh\u1eadt c\u1ee7a h\u1ecd v\u00e0 ph\u1ea7n th\u01b0\u1edfng cho kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft. Khi kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y h\u1ecd \u0111\u1eb7c bi\u1ec7t v\u00e0 \u0111\u01b0\u1ee3c qu\u00fd tr\u1ecdng, c\u1ed9ng \u0111\u1ed3ng c\u1ee7a b\u1ea1n s\u1ebd ph\u00e1t tri\u1ec3n, mang \u0111\u1ebfn cho b\u1ea1n c\u01a1 h\u1ed9i t\u1ed1t nh\u1ea5t \u0111\u1ec3 tri \u00e2n kh\u00e1ch h\u00e0ng.<\/span><\/p>\n

Gi\u1ea3m chi ph\u00ed<\/span><\/strong><\/p>\n

H\u1ea7u h\u1ebft c\u00e1c gi\u1ea3ng vi\u00ean kinh doanh n\u00f3i v\u1edbi b\u1ea1n v\u1ec1 v\u1ea5n \u0111\u1ec1 c\u1ea7n nhanh ch\u00f3ng thu\u00ea nh\u00e2n vi\u00ean, k\u1ec3 c\u1ea3 n\u1ed9i b\u1ed9 l\u1eabn thu\u00ea ngo\u00e0i. Tuy nhi\u00ean, \u0111\u1ec3 tr\u1edf th\u00e0nh m\u1ed9t ng\u01b0\u1eddi c\u00f3 t\u1ea7m v\u00f3c l\u1edbn, h\u00e3y khi\u00eam t\u1ed1n. \u0110\u1ed1i v\u1edbi m\u1ed9t CEO ch\u00e2n \u01b0\u1edbt ch\u00e2n r\u00e1o, b\u1ea1n s\u1ebd kh\u00f4ng b\u1eadn \u0111\u1ebfn n\u1ed7i kh\u00f4ng c\u00f3 th\u1eddi gian s\u1eafn tay \u00e1o l\u00ean \u0111\u1ec3 l\u00e0m v\u00e0i c\u00f4ng vi\u1ec7c l\u1ebb t\u1ebb thay v\u00ec thu\u00ea th\u00eam ng\u01b0\u1eddi. \u0110i\u1ec1u n\u00e0y kh\u00f4ng ch\u1ec9 gi\u00fap c\u1ee7ng c\u1ed1 tinh th\u1ea7n l\u00e0m vi\u1ec7c ch\u0103m ch\u1ec9 trong c\u00f4ng ty m\u00e0 c\u00f2n cho kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n th\u1ea5y \u0111\u01b0\u1ee3c m\u1ed7i ng\u01b0\u1eddi trong t\u1ed5 ch\u1ee9c c\u1ee7a b\u1ea1n \u0111\u1ec1u b\u00ecnh \u0111\u1eb3ng.<\/span><\/p>\n

Bi\u1ebft c\u00e1c l\u0129nh v\u1ef1c n\u00e0o c\u1ea7n l\u1ea5y kh\u00e1ch h\u00e0ng l\u00e0m trung t\u00e2m<\/span><\/strong><\/p>\n

N\u0103m l\u0129nh v\u1ef1c ch\u00ednh m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 \u0111\u00e1nh v\u00e0o \u0111\u1ec3 v\u01b0\u1ee3t qua \u0111\u1ed1i th\u1ee7 c\u1ee7a m\u00ecnh bao g\u1ed3m ni\u1ec1m tin, t\u1ed1c \u0111\u1ed9, th\u01b0\u01a1ng hi\u1ec7u, ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng v\u00e0 chi ph\u00ed. Vi\u1ec7c \u0111\u1ea3m b\u1ea3o t\u01b0 duy l\u1ea5y kh\u00e1ch h\u00e0ng l\u00e0m trung t\u00e2m trong c\u00e1c l\u0129nh v\u1ef1c n\u00e0y s\u1ebd khi\u1ebfn th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n tr\u1edf n\u00ean v\u01b0\u1ee3t tr\u1ed9i h\u01a1n c\u00e1c \u0111\u1ed1i th\u1ee7 kh\u00e1c trong l\u00f2ng ng\u01b0\u1eddi ti\u00eau d\u00f9ng. \u0110\u00e1nh \u0111\u00fang v\u00e0o t\u00e2m l\u00fd kh\u00e1ch h\u00e0ng d\u1ef1a v\u00e0o n\u0103m l\u0129nh v\u1ef1c n\u00e0y s\u1ebd gi\u00fap doanh nghi\u1ec7p c\u1ee7a b\u1ea1n c\u1ea3i thi\u1ec7n \u0111\u01b0\u1ee3c chi\u1ebfn l\u01b0\u1ee3c kh\u00e1ch h\u00e0ng trung t\u00e2m m\u1ed9t c\u00e1ch r\u00f5 r\u00e0ng.<\/span><\/p>\n

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\u0110\u1ec3 \u0111\u1ea3m b\u1ea3o c\u00f4ng ty c\u1ee7a b\u1ea1n lu\u00f4n mang t\u00ednh c\u1ea1nh tranh, b\u1ea1n b\u1eaft bu\u1ed9c ph\u1ea3i l\u1ea5y kh\u00e1ch h\u00e0ng l\u00e0m trung t\u00e2m trong chi\u1ebfn l\u01b0\u1ee3c kinh doanh. Ch\u00fang ta c\u00f3 th\u1ec3 th\u1ea5y r\u00f5 c\u00e1c doanh nghi\u1ec7p tr\u00ean to\u00e0n c\u1ea7u n\u1ed7 l\u1ef1c l\u00e0m t\u1ed1t chi\u1ebfn l\u01b0\u1ee3c kh\u00e1ch h\u00e0ng trung t\u00e2m ngay t\u1eeb nh\u1eefng ng\u00e0y \u0111\u1ea7u th\u00e0nh l\u1eadp \u0111\u00e3 th\u00e0nh c\u00f4ng vang d\u1ed9i nh\u01b0 th\u1ebf n\u00e0o. H\u00e3y tham gia v\u00e0o nh\u1eefng th\u1ecb tr\u01b0\u1eddng m\u00e0 c\u00e1c \u0111\u1ed1i th\u1ee7 l\u1edbn c\u1ee7a b\u1ea1n kh\u00f4ng m\u1ea5y quan t\u00e2m \u0111\u1ebfn t\u01b0 duy kh\u00e1ch h\u00e0ng trung t\u00e2m, th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n s\u1ebd tr\u1edf th\u00e0nh m\u1ed9t c\u00e1i t\u00ean \u0111\u00e1ng gi\u00e1 \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng.<\/span><\/p>\n

www.entrepreneur.com<\/span><\/strong><\/p>\n

C\u00e1c kh\u00f3a h\u1ecdc c\u00f9ng ch\u1ee7 \u0111\u1ec1<\/span><\/strong><\/em><\/p>\n

M\u1eddi b\u1ea1n tham kh\u1ea3o:<\/p>\n

TH\u01af\u01a0NG HI\u1ec6U – \u0110\u01af\u1edcNG V\u00c0O T\u00c2M TR\u00cd KH\u00c1CH H\u00c0NG<\/span><\/span><\/a><\/strong> (GV: V\u01b0\u01a1ng Thanh Long<\/a><\/strong><\/span>)<\/p>\n