{"id":3528,"date":"2019-10-31T15:21:20","date_gmt":"2019-10-31T08:21:20","guid":{"rendered":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/?p=3528"},"modified":"2022-10-15T22:47:51","modified_gmt":"2022-10-15T15:47:51","slug":"social-media-marketing-co-the-huu-ich-nhung-no-khong-phai-la-chien-luoc-dang-gia-va-ben-vung","status":"publish","type":"post","link":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/social-media-marketing-co-the-huu-ich-nhung-no-khong-phai-la-chien-luoc-dang-gia-va-ben-vung\/","title":{"rendered":"Social media marketing c\u00f3 th\u1ec3 h\u1eefu \u00edch, nh\u01b0ng n\u00f3 kh\u00f4ng ph\u1ea3i l\u00e0 chi\u1ebfn l\u01b0\u1ee3c \u0111\u00e1ng gi\u00e1 v\u00e0 b\u1ec1n v\u1eefng"},"content":{"rendered":"

Kh\u00f4ng th\u1ec3 ph\u1ee7 nh\u1eadn ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i l\u00e0 m\u1ed9t k\u00eanh quan tr\u1ecdng, nh\u01b0ng th\u1ebf gi\u1edbi lu\u00f4n lu\u00f4n \u0111\u1ed5i m\u1edbi v\u00e0 kh\u00e1ch h\u00e0ng \u00edt khi trung th\u00e0nh v\u1edbi m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u n\u00e0o. V\u00ec v\u1eady, ch\u00fang ta c\u1ea7n ph\u1ea3i n\u1ed7 l\u1ef1c h\u01a1n \u0111\u1ec3 chi\u1ebfm \u0111\u01b0\u1ee3c t\u00ecnh y\u00eau t\u1eeb h\u1ecd.<\/span><\/strong><\/p>\n

Anaita Sarkar<\/strong> – CEO, Olivia & Co.<\/em><\/p>\n

Marketing tr\u00ean c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i (Social media marketing) c\u00f4ng c\u1ee5 l\u1edbn cho c\u00e1c doanh nghi\u1ec7p. Trong v\u00e0i th\u1eadp ni\u00ean tr\u1edf l\u1ea1i \u0111\u00e2y, t\u1eeb m\u1ed9t ph\u00e2n kh\u00fac nh\u1ecf trong ng\u00e0nh marketing, n\u00f3 \u0111\u00e3 v\u01b0\u01a1n m\u00ecnh tr\u1edf th\u00e0nh h\u1eb3n m\u1ed9t ng\u00e0nh c\u00f4ng nghi\u1ec7p marketing ri\u00eang bi\u1ec7t, t\u1ea1o ra h\u00e0ng ngh\u00ecn c\u00f4ng vi\u1ec7c, t\u1eeb nh\u1eefng c\u00f4ng vi\u1ec7c mang t\u00ednh chuy\u00ean m\u00f4n cao tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i t\u1ef1 nhi\u00ean ho\u1eb7c c\u00f3 tr\u1ea3 ph\u00ed, \u0111\u1ebfn nh\u1eefng c\u00f4ng vi\u1ec7c c\u1ee7a nh\u1eefng ng\u01b0\u1eddi \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 \u201cinfluencer\u201d, ki\u1ebfm ti\u1ec1n t\u1eeb ch\u00ednh t\u00ean tu\u1ed5i c\u1ee7a m\u00ecnh tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i.<\/span><\/p>\n

Nh\u01b0ng c\u00e1c thu\u1eadt to\u00e1n li\u00ean t\u1ee5c ph\u00e1t tri\u1ec3n v\u00e0 t\u1ea1o ra nh\u1eefng thay \u0111\u1ed5i. Instagram hi\u1ec7n th\u00ed \u0111i\u1ec3m b\u1ecf n\u00fat \u201clike\u201d \u1edf m\u1ed9t v\u00e0i qu\u1ed1c gia ch\u1eb3ng h\u1ea1n nh\u01b0 \u00dac. L\u00fd do c\u00f3 vi\u1ec7c n\u00e0y l\u00e0 nh\u1eb1m lo\u1ea1i b\u1ecf \u201c\u00e1p l\u1ef1c\u201d l\u00ean ng\u01b0\u1eddi d\u00f9ng v\u00e0 \u0111\u1ec3 khuy\u1ebfn kh\u00edch nh\u1eefng n\u1ed9i dung c\u00f3 t\u00e1c \u0111\u1ed9ng l\u00e0nh m\u1ea1nh h\u01a1n, gi\u00fap t\u0103ng s\u1ef1 g\u1eafn b\u00f3 c\u1ee7a ng\u01b0\u1eddi d\u00f9ng. D\u00f9 v\u1eady, r\u1ea5t nhi\u1ec1u ng\u01b0\u1eddi \u0111\u01b0a ra th\u1eafc m\u1eafc v\u1ec1 nh\u1eefng \u0111i\u1ec1u n\u00e0y. Nh\u1eefng t\u00e1c \u0111\u1ed9ng n\u00f3i tr\u00ean v\u1eabn ch\u01b0a \u0111\u01b0\u1ee3c th\u1ea5y r\u00f5, th\u1ebf nh\u01b0ng m\u1ed9t \u0111i\u1ec1u kh\u00f4ng th\u1ec3 ch\u1ed1i c\u00e3i l\u00e0 social media marketing \u0111ang thay \u0111\u1ed5i m\u1ed9t c\u00e1ch ch\u00f3ng m\u1eb7t. Ngay khi nh\u1eefng ng\u01b0\u1eddi l\u00e0m marketing v\u1eeba m\u1edbi hi\u1ec3u r\u00f5 \u0111\u01b0\u1ee3c m\u1ed9t n\u1ec1n t\u1ea3ng n\u00e0o \u0111\u00f3, n\u1ec1n t\u1ea3ng \u0111\u00f3 l\u1ea1i thay \u0111\u1ed5i c\u00e1ch v\u1eadn h\u00e0nh, ph\u00e2n t\u00edch v\u00e0 t\u00ecm ki\u1ebfm c\u00e1c thu\u1eadt to\u00e1n t\u00ecm ki\u1ebfm c\u1ee7a n\u00f3. V\u1ec1 c\u01a1 b\u1ea3n, c\u00e1c n\u1ec1n t\u1ea3ng n\u00e0y l\u00e0 c\u00f4ng c\u1ee5 t\u1ea1o ra l\u1ee3i nhu\u1eadn cho c\u00e1c doanh nghi\u1ec7p, v\u00e0 \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng m\u00e0 kh\u00f4ng t\u1ed1n qu\u00e1 nhi\u1ec1u v\u1ed1n b\u1eb1ng m\u1ea1ng x\u00e3 h\u1ed9i v\u1eabn l\u00e0 m\u1ed9t th\u00e1ch th\u1ee9c. H\u01a1n th\u1ebf n\u1eefa, nh\u1eadn th\u1ee9c c\u1ee7a c\u00f4ng ch\u00fang c\u0169ng thay \u0111\u1ed5i theo th\u1eddi gian. M\u1ed9t cu\u1ed9c kh\u1ea3o s\u00e1t g\u1ea7n \u0111\u00e2y cho th\u1ea5y 44% ng\u01b0\u1eddi \u00dac kh\u00f4ng tin v\u00e0o ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i. V\u00ec v\u1eady, n\u1ebfu d\u1ef1a d\u1eabm ho\u00e0n to\u00e0n v\u00e0o social media marketing, doanh nghi\u1ec7p c\u1ee7a b\u1ea1n s\u1ebd \u0111\u1ed1i m\u1eb7t v\u1edbi nhi\u1ec1u r\u1ee7i ro.<\/span><\/p>\n

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V\u00e0 \u0111\u00f3 ch\u00ednh l\u00e0 l\u00fd do m\u00e0 t\u00f4i tin r\u1eb1ng ch\u00fang ta kh\u00f4ng n\u00ean qu\u00e1 d\u1ef1a d\u1eabm \u201cl\u1ed1i t\u1eaft\u201d social media n\u00e0y. \u00a0C\u00e1ch duy nh\u1ea5t \u0111\u1ec3 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u th\u1ef1c s\u1ef1 gi\u1eef ch\u00e2n \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng v\u00e0 bi\u1ebfn h\u1ecd th\u00e0nh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft l\u00e0 chi\u1ebfn l\u01b0\u1ee3c person-to-person (P2P). Kh\u00f4ng c\u00f3 \u0111\u1ed3ng ti\u1ec1n n\u00e0o l\u00e0 d\u1ec5 d\u00e0ng c\u1ea3. Ch\u1ec9 c\u00f3 nh\u1eefng g\u00ec kh\u00f3 kh\u0103n cu\u1ed1i c\u00f9ng m\u1edbi mang l\u1ea1i k\u1ebft qu\u1ea3 x\u1ee9ng \u0111\u00e1ng. B\u1edfi l\u1ebd, ch\u1ec9 khi kh\u00e1ch h\u00e0ng h\u00e0i l\u00f2ng, h\u1ecd m\u1edbi quay l\u1ea1i. V\u00e0 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng c\u0169 c\u0169ng l\u00e0 m\u1ed9t c\u00e1ch \u0111\u1ec3 thu h\u00fat th\u00eam kh\u00e1ch h\u00e0ng m\u1edbi.<\/span><\/p>\n

V\u1eady, \u00fd t\u00f4i l\u00e0 g\u00ec khi \u0111\u1ec1 c\u1eadp \u0111\u1ebfn P2P?\u00a0 \u0110\u00e2y l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c nghe c\u00f3 v\u1ebb kh\u00e1 \u0111\u01a1n gi\u1ea3n. Th\u1ebf nh\u01b0ng, ph\u1ea7n l\u1edbn c\u00e1c doanh nghi\u1ec7p m\u1ed7i ng\u00e0y \u0111\u1ec1u b\u1ecb cu\u1ed1n v\u00e0o v\u00f2ng xo\u00e1y c\u1ee7a m\u1ee5c ti\u00eau v\u00e0 KPI m\u00e0 qu\u00ean \u0111i n\u00f3.\u00a0<\/span>M\u1ed9t c\u1eeda h\u00e0ng c\u00e0 ph\u00ea b\u1eaft \u0111\u1ea7u in t\u00ean kh\u00e1ch h\u00e0ng l\u00ean ly, hay m\u1ed9t c\u1eeda h\u00e0ng qu\u1ea7n \u00e1o n\u1eafn n\u00f3t t\u00ean kh\u00e1ch l\u00ean b\u1ee9c t\u01b0\u1eddng ph\u00f2ng th\u1eed \u0111\u1ed3, ban \u0111\u1ea7u c\u1ea3m h\u1ecd th\u1ea5y h\u01a1i nghi ho\u1eb7c v\u1ec1 t\u00ednh kh\u1ea3 thi c\u1ee7a n\u00f3. Th\u1ebf nh\u01b0ng h\u1ecd v\u1eabn ti\u1ebfp t\u1ee5c v\u00e0 \u0111i\u1ec1u n\u00e0y th\u1ef1c s\u1ef1 c\u00f3 hi\u1ec7u qu\u1ea3. Ai c\u0169ng th\u00edch c\u1ea3m gi\u00e1c \u0111\u01b0\u1ee3c tr\u00e2n tr\u1ecdng, r\u1eb1ng h\u1ecd l\u00e0 ng\u01b0\u1eddi quan tr\u1ecdng, v\u00e0 r\u1eb1ng h\u1ecd kh\u00f4ng \u0111\u01a1n gi\u1ea3n ch\u1ec9 l\u00e0 \u201cm\u1eaft x\u00edch\u201d mang l\u1ea1i l\u1ee3i \u00edch cho m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u, m\u1ed9t nh\u00f3m ng\u01b0\u1eddi m\u00e0 h\u1ecd ch\u1eb3ng bi\u1ebft l\u00e0 ai.<\/span><\/p>\n

C\u00e2u chuy\u1ec7n tr\u00ean th\u1ef1c s\u1ef1 mu\u1ed1n n\u00f3i l\u00ean \u0111i\u1ec1u g\u00ec? N\u00f3 ch\u1ec9 ra m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c v\u00f4 c\u00f9ng quan tr\u1ecdng \u0111\u00f3 l\u00e0 h\u00e3y khi\u1ebfn kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y \u0111\u01b0\u1ee3c tr\u00e2n tr\u1ecdng v\u00e0 h\u1ecd kh\u00f4ng ph\u1ea3i l\u00e0 c\u00f4ng c\u1ee5 l\u00e0m l\u1ee3i c\u1ee7a ai. Nh\u1eefng \u0111i\u1ec1u tuy nh\u1ecf nh\u01b0ng l\u1ea1i l\u00e0m n\u00ean b\u01b0\u1edbc \u0111\u1ed9t ph\u00e1 l\u1edbn, v\u00ed d\u1ee5 nh\u01b0 ch\u00e0o \u0111\u00f3n kh\u00e1ch h\u00e0ng m\u1edbi b\u1eb1ng m\u1ed9t v\u00e0i d\u00f2ng ch\u1eef vi\u1ebft tay tr\u00ean gi\u1ea5y note; t\u1eb7ng h\u1ecd m\u1ed9t m\u00f3n qu\u00e0 \u0111\u1eb7c bi\u1ec7t nh\u00e2n d\u1ecbp sinh nh\u1eadt ho\u1eb7c \u0111\u1ec1 ra m\u1ed9t khung ch\u01b0\u01a1ng tr\u00ecnh \u0111\u1ed5i qu\u00e0 th\u01b0\u1edfng \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft. Khi kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y h\u1ecd l\u00e0 ng\u01b0\u1eddi \u0111\u1eb7c bi\u1ec7t, \u0111\u01b0\u1ee3c qu\u00fd tr\u1ecdng, h\u1ecd s\u1ebd lan t\u1ecfa nh\u1eefng ph\u1ea3n h\u1ed3i t\u00edch c\u1ef1c. Ban \u0111\u1ea7u, \u0111\u00e2y s\u1ebd l\u00e0 m\u1ed9t quy tr\u00ecnh kh\u00e1 th\u1ee7 c\u00f4ng, nh\u01b0ng b\u1ea1n s\u1ebd \u0111\u01b0\u1ee3c \u0111\u1ec1n \u0111\u00e1p x\u1ee9ng \u0111\u00e1ng. V\u00e0 khi doanh nghi\u1ec7p c\u1ee7a b\u1ea1n \u0111\u00e3 ph\u00e1t tri\u1ec3n, b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 \u0111\u1ec3 t\u1ef1 \u0111\u1ed9ng h\u00f3a c\u00e1c quy tr\u00ecnh n\u00e0y m\u00e0 v\u1eabn gi\u1eef \u0111\u01b0\u1ee3c thi\u1ec7n c\u1ea3m t\u1eeb kh\u00e1ch h\u00e0ng.<\/span><\/p>\n

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Kh\u00f4ng th\u1ec3 ph\u1ee7 nh\u1eadn ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i l\u00e0 m\u1ed9t k\u00eanh quan tr\u1ecdng, nh\u01b0ng th\u1ebf gi\u1edbi lu\u00f4n lu\u00f4n \u0111\u1ed5i m\u1edbi v\u00e0 kh\u00e1ch h\u00e0ng \u00edt khi trung th\u00e0nh v\u1edbi m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u n\u00e0o. V\u00ec v\u1eady, ch\u00fang ta c\u1ea7n ph\u1ea3i n\u1ed7 l\u1ef1c h\u01a1n \u0111\u1ec3 chi\u1ebfm \u0111\u01b0\u1ee3c t\u00ecnh y\u00eau t\u1eeb h\u1ecd.<\/span><\/p><\/blockquote>\n

Ch\u00fang ta kh\u00f4ng th\u1ec3 \u0111\u1ed1i \u0111\u00e3i \u0111\u1eb7c bi\u1ec7t v\u1edbi t\u1ea5t c\u1ea3 kh\u00e1ch h\u00e0ng, h\u00e3y x\u00e1c \u0111\u1ecbnh 1.000 kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft nh\u1ea5t c\u1ee7a b\u1ea1n v\u00e0 cho h\u1ecd s\u1ef1 \u0111\u00e3i ng\u1ed9 \u0111\u1eb7c bi\u1ec7t khi\u1ebfn h\u1ecd c\u1ea3m th\u1ea5y \u0111\u01b0\u1ee3c tr\u00e2n tr\u1ecdng. Nh\u1edd \u0111\u00f3, b\u1ea1n s\u1ebd c\u00f3 th\u1ec3 x\u00e2y \u0111\u01b0\u1ee3c m\u1ed1i quan h\u1ec7 kh\u00e1ch h\u00e0ng ng\u00e0y c\u00e0ng v\u1eefng ch\u00e3i v\u00e0 \u00fd ngh\u0129a h\u01a1n, b\u1ea5t ch\u1ea5p c\u00e1c n\u1ec1n t\u1ea3ng truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i c\u00f3 thay \u0111\u1ed5i nh\u01b0 th\u1ebf n\u00e0o \u0111i ch\u0103ng n\u1eefa. B\u1ea1n c\u00f3 th\u1ec3 t\u1ef1 t\u1ea1o ra ng\u01b0\u1eddi h\u00e2m m\u1ed9 tr\u1ecdn \u0111\u1eddi cho m\u00ecnh, nh\u1eefng kh\u00e1ch h\u00e0ng lu\u00f4n s\u1eb5n s\u00e0ng quay l\u1ea1i mua h\u00e0ng c\u1ee7a b\u1ea1n nhi\u1ec1u l\u1ea7n n\u1eefa.<\/span><\/p>\n

www.entrepreneur.com<\/span><\/strong><\/p>\n

C\u00e1c kh\u00f3a h\u1ecdc c\u00f9ng ch\u1ee7 \u0111\u1ec1<\/span><\/strong><\/em><\/p>\n

M\u1eddi b\u1ea1n tham kh\u1ea3o:<\/p>\n

DIGITAL MARKETING D\u00c0NH CHO CH\u1ee6 DOANH NGHI\u1ec6P, CEO V\u00c0 STARTUP<\/a><\/strong><\/span> (GV: Greg Gottfried<\/a><\/strong><\/span>)<\/p>\n