{"id":3553,"date":"2019-11-01T13:42:13","date_gmt":"2019-11-01T06:42:13","guid":{"rendered":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/?p=3553"},"modified":"2022-10-15T22:47:51","modified_gmt":"2022-10-15T15:47:51","slug":"6-sai-lam-lon-nhat-ma-doanh-nghiep-thuong-mac-phai-khi-mo-rong-tiep-can-khach-hang-tiem-nang","status":"publish","type":"post","link":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/6-sai-lam-lon-nhat-ma-doanh-nghiep-thuong-mac-phai-khi-mo-rong-tiep-can-khach-hang-tiem-nang\/","title":{"rendered":"6 sai l\u1ea7m l\u1edbn nh\u1ea5t m\u00e0 doanh nghi\u1ec7p th\u01b0\u1eddng m\u1eafc ph\u1ea3i khi m\u1edf r\u1ed9ng ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng"},"content":{"rendered":"

Nhi\u1ec1u doanh nghi\u1ec7p ch\u01b0a cung c\u1ea5p \u0111\u1ee7 ngu\u1ed3n l\u1ef1c v\u00e0 th\u1eddi gian \u0111\u1ec3 ph\u1ec5u b\u00e1n h\u00e0ng c\u1ee7a h\u1ecd ho\u1ea1t \u0111\u1ed9ng th\u00e0nh c\u00f4ng th\u00ec\u00a0 \u0111\u00e3 t\u1eeb b\u1ecf n\u00f3.<\/span><\/strong><\/p>\n

Martin Smith<\/strong> \u2013 Chuy\u00ean gia v\u1ec1 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, CEO c\u1ee7a Overflow Marketing Solutions<\/em><\/p>\n

C\u00e1c doanh nghi\u1ec7p n\u1ed7 l\u1ef1c t\u0103ng tr\u01b0\u1edfng c\u00f3 n\u00e9t t\u01b0\u01a1ng \u0111\u1ed3ng k\u1ef3 l\u1ea1 v\u1edbi nh\u1eefng ng\u01b0\u1eddi \u0103n ki\u00eang d\u00e0i k\u1ef3.<\/span><\/p>\n

Quy tr\u00ecnh \u0103n ki\u00eang hi\u1ec7u qu\u1ea3 nh\u1ea5t \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00e2n n\u1eb7ng l\u00fd t\u01b0\u1edfng l\u00e0 ch\u1ecdn \u0103n nh\u1eefng th\u1ef1c ph\u1ea9m ch\u01b0a tr\u1ea3i qu\u00e1 qua tr\u00ecnh x\u1eed l\u00fd v\u00e0 b\u1ea3o qu\u1ea3n; ng\u1ee7 \u0111\u1ee7 gi\u1ea5c; u\u1ed1ng nhi\u1ec1u n\u01b0\u1edbc v\u00e0 t\u1eadp th\u1ec3 d\u1ee5c \u00edt nh\u1ea5t ba l\u1ea7n m\u1ed9t tu\u1ea7n; bao g\u1ed3m t\u1eadp cardio v\u00e0 r\u00e8n luy\u1ec7n s\u1ee9c m\u1ea1nh. \u0110\u00f3 ch\u00ednh l\u00e0 c\u00e1ch \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c s\u1ee9c kh\u1ecfe t\u1ed1t \u0111\u1ed1i v\u1edbi 90% ng\u01b0\u1eddi \u00e1p d\u1ee5ng. Tuy nhi\u00ean, c\u0169ng c\u00f3 nh\u1eefng ng\u01b0\u1eddi \u0103n ki\u00eang h\u1ebft l\u1ea7n n\u00e0y \u0111\u1ebfn l\u1ea7n kh\u00e1c v\u1eabn kh\u00f4ng \u0111\u1ea1t \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 l\u00e2u d\u00e0i.<\/span><\/p>\n

Vi\u1ec7c th\u00fac \u0111\u1ea9y t\u0103ng tr\u01b0\u01a1ng kinh doanh c\u0169ng tu\u00e2n theo m\u1ed9t qu\u00e1 tr\u00ecnh t\u01b0\u01a1ng t\u1ef1. Ch\u1ec9 c\u00f3 ba c\u00e1ch \u0111\u1ec3 t\u0103ng tr\u01b0\u1edfng: t\u00ecm ki\u1ebfm nhi\u1ec1u kh\u00e1ch h\u00e0ng h\u01a1n, th\u1ef1c hi\u1ec7n nhi\u1ec1u giao d\u1ecbch h\u01a1n ho\u1eb7c t\u0103ng l\u1ee3i t\u1ee9c tr\u00ean m\u1ed7i giao d\u1ecbch. D\u00f9 l\u00e0 c\u00e1ch n\u00e0o, b\u1ea1n c\u0169ng c\u1ea7n ph\u1ea3i x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i nh\u1ea5t m\u00e0 b\u1ea1n cung c\u1ea5p cho th\u1ecb tr\u01b0\u1eddng v\u00e0 truy\u1ec1n \u0111\u1ea1t gi\u00e1 tr\u1ecb \u0111\u00f3 cho \u0111\u1ed1i t\u01b0\u1ee3ng c\u00f3 c\u1ea3 mong mu\u1ed1n l\u1eabn \u0111i\u1ec1u ki\u1ec7n \u0111\u1ec3 mua. B\u00e1n s\u1ea3n ph\u1ea9m \u0111\u00f3 v\u1edbi gi\u00e1 th\u1ea5p h\u01a1n so v\u1edbi gi\u00e1 tr\u1ecb m\u00e0 b\u1ea1n cung c\u1ea5p. L\u1eb7p l\u1ea1i cho \u0111\u1ebfn khi \u0111\u1ea1t \u0111\u01b0\u1ee3c t\u0103ng tr\u01b0\u1edfng t\u1ed1i \u0111a.<\/span><\/p>\n

Ngay c\u1ea3 khi \u0111\u00e3 c\u00f3 s\u1eb5n ki\u1ebfn th\u1ee9c v\u00e0 c\u00f4ng th\u1ee9c, ph\u1ea7n l\u1edbn doanh nh\u00e2n v\u1eabn b\u1ecb m\u1eafc k\u1eb9t trong v\u00f2ng l\u1eb7p thi\u1ebfu hi\u1ec7u qu\u1ea3 nh\u01b0 nhi\u1ec1u ng\u01b0\u1eddi \u0103n ki\u00eang v\u1eady. H\u1ecd th\u1eed h\u1ebft chi\u1ebfn l\u01b0\u1ee3c n\u00e0y \u0111\u1ebfn chi\u1ebfn l\u01b0\u1ee3c kh\u00e1c, v\u1eabn l\u1ea1c quan r\u1eb1ng l\u1ea7n n\u00e0y m\u00ecnh s\u1ebd th\u00e0nh c\u00f4ng. Lu\u00f4n c\u00f3 nh\u1eefng ng\u01b0\u1eddi t\u1ef1 nh\u1eadn m\u00ecnh l\u00e0 chuy\u00ean gia, ch\u1edd \u0111\u1ee3i th\u1eddi c\u01a1 \u0111\u1ec3 nh\u1ea3y v\u00e0o, \u0111\u1ec1 ngh\u1ecb r\u1eb1ng h\u1ecd s\u1ebd gi\u00fap doanh nh\u00e2n (v\u00e0 nh\u1eefng ng\u01b0\u1eddi \u0103n ki\u00eang)\u00a0 kia ph\u00e1t ki\u1ebfn m\u1ed9t b\u01b0\u1edbc \u0111\u1ed9t ph\u00e1, h\u1ee9a h\u1eb9n bi\u1ebfn gi\u1ea5c m\u01a1 t\u0103ng tr\u01b0\u1edfng th\u00e0nh s\u1ef1 th\u1eadt.<\/span><\/p>\n

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Cho d\u00f9 b\u1ea1n \u0111ang m\u1eafc ph\u1ea3i h\u1ed9i ch\u1ee9ng \u201cshiny object\u201d (h\u1ed9i ch\u1ee9ng cu\u1ed3ng nh\u1eefng th\u1ee9 b\u00f3ng b\u1ea9y, h\u00e0o quang) ho\u1eb7c \u0111ang mu\u1ed1n tr\u00e1nh nh\u1eefng c\u1ea1m b\u1eaby m\u00e0 nhi\u1ec1u c\u00f4ng ty tr\u01b0\u1edbc \u0111\u00e3 m\u1eafc ph\u1ea3i, b\u1ea1n \u0111ang \u0111\u1ecdc \u0111\u00fang ch\u1ed7 r\u1ed3i \u0111\u1ea5y.<\/span><\/p>\n

Chi\u1ebfn l\u01b0\u1ee3c t\u0103ng tr\u01b0\u1edfng c\u1ee7a b\u1ea1n kh\u00f4ng ph\u1ea3i l\u00e0 v\u1ea5n \u0111\u1ec1<\/span><\/strong><\/p>\n

C\u00f3 l\u1ea7n, m\u1ed9t chuy\u00ean da dinh d\u01b0\u1ee1ng t\u1ea1i ph\u00f2ng t\u1eadp gym c\u1ee7a t\u00f4i n\u00f3i r\u1eb1ng m\u1ed9t c\u1ed1c n\u01b0\u1edbc cam\u00a0 kho\u1ea3ng 230ml c\u00f3 th\u1ec3 cung c\u1ea5p \u0111\u1ee7 l\u01b0\u1ee3ng \u0111\u01b0\u1eddng c\u1ea7n cho c\u1ea3 m\u1ed9t ng\u00e0y. T\u00f4i ch\u1ee3t ngh\u0129, \u00a0thay v\u00ec \u0103n b\u00e1nh hay kem th\u00ec u\u1ed1ng m\u1ed9t c\u1ed1c n\u01b0\u1edbc cam s\u1ebd t\u1ed1t h\u01a1n nhi\u1ec1u. Th\u1ebf m\u00e0 h\u00f3a ra \u0111i\u1ec1u \u0111\u00f3 kh\u00f4ng \u0111\u00fang. Nhi\u1ec1u doanh nh\u00e2n c\u0169ng m\u1eafc ph\u1ea3i nh\u1ea7m l\u1eabn v\u1ec1 t\u0103ng tr\u01b0\u1edfng t\u01b0\u01a1ng t\u1ef1 nh\u01b0 chuy\u1ec7n ly n\u01b0\u1edbc cam kia.<\/span><\/p>\n

M\u1ed7i khi kh\u00e1m ph\u00e1 ra m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c m\u1edbi, b\u1ea1n h\u1eb3n s\u1ebd r\u1ea5t h\u00e0o h\u1ee9ng v\u1ec1 nh\u1eefng \u0111i\u1ec1u l\u1edbn lao n\u00f3 c\u00f3 th\u1ec3 t\u1ea1o ra. Th\u1ebf nh\u01b0ng n\u1ebfu b\u1ea1n \u0111\u00e3 th\u1eed r\u1ea5t nhi\u1ec1u chi\u1ebfn l\u01b0\u1ee3c t\u0103ng tr\u01b0\u1edfng kh\u00e1c nhau m\u00e0 v\u1eabn kh\u00f4ng \u0111\u1ea1t \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 mong \u0111\u1ee3i, chi\u1ebfn l\u01b0\u1ee3c m\u1edbi kh\u00f4ng ph\u1ea3i l\u00e0 gi\u1ea3i ph\u00e1p cho b\u1ea1n. Thay v\u00e0o \u0111\u00f3, b\u1ea1n ph\u1ea3i x\u00e1c \u0111\u1ecbnh v\u00e0 lo\u1ea1i b\u1ecf c\u00e1c v\u1ea5n \u0111\u1ec1 khi\u1ebfn ch\u1ec9 s\u1ed1 ROI (Return On Investment – t\u1ea1m d\u1ecbch: t\u1ef7 l\u1ec7 l\u1ee3i nhu\u1eadn thu \u0111\u01b0\u1ee3c so v\u1edbi chi ph\u00ed \u0111\u1ea7u t\u01b0) kh\u00f4ng c\u00f3 ti\u1ebfn tri\u1ec3n t\u00edch c\u1ef1c. Trong nh\u1eefng n\u0103m qua, t\u00f4i \u0111\u00e3 nh\u1eadn th\u1ea5y nh\u1eefng sai l\u1ea7m ph\u1ed5 bi\u1ebfn sau \u0111\u00e2y l\u00e0 th\u1ee7 ph\u1ea1m \u0111\u1eb1ng sau h\u1ea7u h\u1ebft nh\u1eefng th\u1ea5t b\u1ea1i t\u0103ng tr\u01b0\u1edfng h\u1ec7 th\u1ed1ng.<\/span><\/p>\n

1. Kh\u00f4ng hi\u1ec3u r\u00f5 v\u00f2ng \u0111\u1eddi kh\u00e1ch h\u00e0ng<\/span><\/strong><\/p>\n

Nhi\u1ec1u doanh nghi\u1ec7p t\u1ed3n t\u1ea1i nh\u1edd qu\u1ea3ng c\u00e1o tr\u1ef1c ti\u1ebfp \u0111\u1ebfn kh\u00e1ch h\u00e0ng ho\u1eb7c qua gi\u1edbi thi\u1ec7u c\u1ee7a kh\u00e1ch h\u00e0ng c\u0169. H\u1ecd xem nh\u1eefng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng n\u1eb1m trong giai \u0111o\u1ea1n \u0111\u00e2u c\u1ee7a qu\u00e1 trinh mua n\u00e0y l\u00e0\u00a0 nh\u1eefng \u201ckh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng k\u00e9m\u201d. Nh\u01b0ng th\u1ef1c t\u1ebf l\u00e0, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u g\u1ea1o c\u1ed9i nu\u00f4i d\u01b0\u1ee1ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u1ee7a h\u1ecd ng\u00e0y t\u1eeb giai \u0111o\u1ea1n \u0111\u1ea7u b\u1eb1ng c\u00e1ch t\u00ecm ki\u1ebfm m\u1ed9t \u0111\u1ed1i t\u00e1c gi\u00fap h\u1ecd chuy\u1ec3n \u0111\u1ed5i nh\u00f3m kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng n\u00e0y th\u00e0nh kh\u00e1ch h\u00e0ng th\u1ef1c t\u1ebf g\u1ecdi l\u00e0 ph\u1ec5u b\u00e1n h\u00e0ng. \u00a0Ngay khi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng giai \u0111o\u1ea1n \u0111\u1ea7u \u0111\u00e3 n\u1eb1m trong ph\u1ec5u b\u00e1n h\u00e0ng c\u1ee7a ban, h\u00e3y x\u00e2y d\u1ef1ng quan h\u1ec7 kh\u00e1ch h\u00e0ng th\u1ea5t t\u1ed1t \u0111\u1ec3 khi\u1ebfn h\u1ecd b\u1ecf qua \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a b\u1ea1n v\u00e0 th\u1eadm ch\u00ed kh\u00f4ng \u0111\u1ec3 \u00fd t\u1edbi chi\u1ebft kh\u1ea5u.<\/span><\/p>\n

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2. Ch\u1ec7ch h\u01b0\u1edbng gi\u00e1 tr\u1ecb<\/span><\/strong><\/p>\n

Sai l\u1ea7m nghi\u00eam tr\u1ecdng n\u00e0y g\u00e2y ra s\u1ef1 k\u00e9m hi\u1ec7u qu\u00e1 cho c\u00e1c ph\u1ec5u b\u00e1n h\u00e0ng h\u01a1n b\u1ea5t k\u1ef3 sai l\u1ea7m n\u00e0o kh\u00e1c. Ch\u1ec7ch h\u01b0\u1edbng gi\u00e1 tr\u1ecb x\u1ea3y ra khi b\u1ea1n \u0111\u01b0a ra gi\u00e1 tr\u1ecb sai cho \u0111\u00fang ng\u01b0\u1eddi, t\u1ee9c b\u1ea1n \u0111\u00f2i h\u1ecfi s\u1ef1 cam k\u1ebft l\u1edbn h\u01a1n trong khi ng\u01b0\u1eddi \u0111\u00f3 v\u1eabn ch\u01b0a s\u1eb5n s\u00e0ng. T\u00f9y thu\u1ed9c v\u00e0o giai \u0111o\u1ea1n n\u00e0o trong qu\u00e1 tr\u00ecnh mua kh\u00e1ch h\u00e0ng \u0111ang \u0111\u1ee9ng m\u00e0 h\u1ecd c\u00f3 th\u1ec3 ph\u1edbt l\u1edd ho\u1eb7c ti\u1ebfp nh\u1eadn c\u00f9ng m\u1ed9t l\u1eddi \u0111\u1ec1 ngh\u1ecb n\u00e0o \u0111\u00f3.<\/span><\/p>\n

3. Ph\u1ec5u ch\u01b0a x\u00e1c th\u1ef1c<\/span><\/strong><\/p>\n

Nhi\u1ec1u doanh nghi\u1ec7p ch\u1ea1y qu\u1ea3ng c\u00e1o trong m\u1ed9t th\u00e1ng v\u00e0 k\u1ebft lu\u1eadn r\u1eb1ng c\u00f4ng vi\u1ec7c kh\u00f4ng mang l\u1ea1i hi\u1ec7u qu\u1ea3. H\u1ecd mong mu\u1ed1n thu h\u00fat \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng trong khi ch\u01b0a c\u00f3 trong tay m\u1ed9t ph\u1ec5u b\u00e1n h\u00e0ng \u0111\u00e1ng tin c\u1eady. B\u1ea1n kh\u00f4ng th\u1ec3 x\u00e1c \u0111\u1ecbnh li\u1ec7u qu\u1ea3ng c\u00e1o c\u1ee7a m\u00ecnh c\u00f3 ho\u1ea1t \u0111\u1ed9ng hi\u1ec7u qu\u1ea3 hay kh\u00f4ng n\u1ebfu b\u1ea1n kh\u00f4ng ph\u00e2n t\u00edch l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp qua m\u1ed9t ph\u1ec5u b\u00e1n h\u00e0ng \u0111\u00e3 \u0111\u01b0\u1ee3c ch\u1ee9ng minh v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng \u0111\u1ec3 chuy\u1ec3n \u0111\u1ed5i h\u1ecd th\u00e0nh nh\u1eefng kh\u00e1ch h\u00e0ng thu\u1eadt s\u1ef1. \u0110\u1ec3 lo\u1ea1i b\u1ecf s\u1ef1 thi\u1ebfu r\u00f5 r\u00e0ng n\u00e0y, h\u00e3y \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 c\u1ee7a t\u1eebng b\u01b0\u1edbc trong ph\u1ec5u c\u1ee7a b\u1ea1n m\u1ed9t c\u00e1ch \u0111\u1ed9c l\u1eadp \u0111\u1ec3 tr\u00e1nh hi\u1ec7n t\u01b0\u1ee3ng \u201ct\u1eafc ngh\u1ebdn\u201d c\u1ea3n tr\u1edf s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a b\u1ea1n.<\/span><\/p>\n

4. \u0110\u1ea7u t\u01b0 thi\u1ebfu<\/span><\/strong><\/p>\n

Chi ph\u00ed \u0111\u1ea7u t\u01b0 ban \u0111\u1ea7u cho t\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u00f3 th\u1ec3 cao g\u1ea5p 5 so v\u1edbi chi ph\u00ed sau khi t\u1ed1i \u01b0u h\u00f3a ph\u1ec5u b\u00e1n h\u00e0ng. \u00a0Nhi\u1ec1u c\u00f4ng ty ng\u1ea7n ng\u1ea1i do chi ph\u00ed ban \u0111\u1ea7u qu\u00e1 cao n\u00ean \u0111\u00e3 \u0111\u1ea7u t\u01b0 \u00edt h\u01a1n, k\u1ebft qu\u1ea3 l\u00e0 kh\u00f4ng th\u1ec3 khi\u1ebfn ph\u1ec5u n\u00e0y ho\u1ea1t \u0111\u1ed9ng hi\u1ec7u qu\u1ea3. \u0110\u1ec3 tr\u00e1nh vi\u1ec7c \u0111\u1ea7u t\u01b0 thi\u1ebfu, h\u00e3y d\u1ef1 th\u1ea3o ng\u00e2n s\u00e1ch d\u1ef1a tr\u00ean gi\u00e1 tr\u1ecb kh\u00e1ch h\u00e0ng trung b\u00ecnh h\u1eb1ng n\u0103m ho\u1eb7c gi\u00e1 tr\u1ecb kh\u00e1ch h\u00e0ng tr\u1ecdn \u0111\u1eddi, \u0111\u1eebng ch\u1ec9 d\u1ef1 th\u1ea3o ng\u00e2n s\u00e1ch d\u1ef1a v\u00e0o l\u1ee3i t\u1ee9c thu \u0111\u01b0\u1ee3c ban \u0111\u1ea7u.<\/span><\/p>\n

5. Thi\u1ebfu l\u1ee3i \u0111i\u1ec3m b\u00e1n h\u00e0ng l\u1ee3i \u0111\u1ed9c nh\u1ea5t (Unique Selling Propostion – USP)<\/span><\/strong><\/p>\n

M\u1ed9t l\u1ee3i \u0111i\u1ec3m b\u00e1n h\u00e0ng \u0111\u1ed9c nh\u1ea5t (USP) l\u00e0 l\u00fd do duy nh\u1ea5t khi\u1ebfn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng ch\u1ecdn s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n thay v\u00ec c\u1ee7a c\u00e1c \u0111\u1ed1i th\u1ee7. Y\u1ebfu t\u1ed1 n\u00e0y v\u1eeba ph\u1ea3i \u0111\u1ed9c \u0111\u00e1o, v\u1eeba ph\u1ea3i mang l\u1ea1i gi\u00e1 tr\u1ecb m\u00e0 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u1ee7a b\u1ea1n c\u1ea7n.<\/span><\/p>\n

S\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa \u00e1o polo c\u1ee7a Ralph Lauren (\u00e1o c\u00f3 th\u00eau h\u00ecnh c\u1ea7u th\u00ec m\u00e3 c\u1ea7u) v\u00e0 m\u1ed9t chi\u1ebfc \u00e1o t\u01b0\u01a1ng t\u1ef1 c\u00f3 gi\u00e1 th\u1ea5p h\u01a1n m\u1ed9t n\u1eeda l\u00e0 g\u00ec? H\u00ecnh th\u00eau tr\u00ean \u00e1o v\u1ed1n ch\u1ec9 \u0111\u00e1ng gi\u00e1 kho\u1ea3ng 5 ngh\u00ecn \u0111\u1ed3ng. Ch\u00ednh t\u00ean, h\u00ecnh \u1ea3nh v\u00e0 danh ti\u1ebfng th\u01b0\u01a1ng hi\u1ec7u t\u1ea1o n\u00ean gi\u00e1 tr\u1ecb \u0111\u1ed9c nh\u1ea5t v\u00f4 nh\u1ecb m\u1edbi l\u00e0 th\u1ee9 \u0111\u00e1ng gi\u00e1 khi\u1ebfn kh\u00e1ch h\u00e0ng mu\u1ed1n mua. Vi\u1ec7c x\u00e1c \u0111\u1ecbnh USP v\u00e0 khi\u1ebfn cho kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u1ee7a b\u1ea1n th\u1ea5y \u0111\u01b0\u1ee3c s\u1ef1 \u0111\u1ed9c \u0111\u00e1o \u0111\u00f3 s\u1ebd gi\u00fap doanh nghi\u1ec7p c\u1ee7a b\u1ea1n tr\u00e1nh \u0111\u01b0\u1ee3c th\u1ea5t b\u1ea1i trong vi\u1ec7c gia t\u0103ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/span><\/p>\n

6. Nh\u1eafm \u0111\u1ebfn th\u1ecb tr\u01b0\u1eddng \u0111\u00edch qu\u00e1 r\u1ed9ng<\/span><\/strong><\/p>\n

Khi ch\u1ea1y qu\u1ea3ng c\u00e1o, h\u1ea7u h\u1ebft doanh nghi\u1ec7p \u0111\u1ec1u c\u00f4 g\u1eafng n\u1edbi r\u1ed9ng m\u1ea1ng l\u01b0\u1edbi kh\u00e1ch h\u00e0ng, khi\u1ebfn h\u1ecd x\u00e2y d\u1ef1ng n\u1ed9i dung qu\u1ea3ng c\u00e1o qu\u00e1 chung chung. \u0110\u1ec3 tr\u00e1nh \u0111\u01b0\u1ee3c \u0111i\u1ec1u n\u00e0y, h\u00e3y ch\u1ec9 t\u1eadp trung v\u00e0o \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u00e0 b\u1ea1n th\u1eadt s\u1ef1 mu\u1ed1n h\u01b0\u1edbng t\u1edbi. N\u00eau doanh nghi\u1ec7p c\u1ee7a b\u1ea1n nh\u1eafm t\u1edbi ph\u1ee5 n\u1eef \u0111\u1ed9 tu\u1ed5i 50-60, m\u1ecdi ho\u1ea1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng, bao g\u1ed3m c\u1ea3 n\u1ed7 l\u1ef1c gia t\u0103ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, n\u00ean \u0111\u01b0\u1ee3c \u0111\u1ecbnh h\u00ecnh b\u1edfi nh\u1eefng g\u00ec m\u00e0 nh\u00f3m n\u00e0y quan t\u00e2m. Gi\u00e1 tr\u1ecb m\u00e0 b\u1ea1n mang \u0111\u1ebfn cho h\u1ecd s\u1ebd d\u1ec5 d\u00e0ng v\u01b0\u1ee3t tr\u1ed9i h\u01a1n c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.<\/span><\/p>\n

B\u1ea5t k\u1ef3 h\u1ec7 th\u1ed1ng c\u00f4ng ngh\u1ec7 s\u1ed1 gia t\u0103ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng n\u00e0o c\u0169ng s\u1ebd mang l\u1ea1i hi\u1ec7u qu\u1ea3 n\u1ebfu n\u00f3 gi\u00fap b\u1ea1n ti\u1ebfp c\u1eadn v\u00e0 truy\u1ec1n \u0111\u1ea1t gi\u00e1 tr\u1ecb c\u1ee7a c\u00f4ng ty b\u1ea1n \u0111\u1ebfn nh\u00f3m kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng nh\u1ea5t \u0111\u1ecbnh. N\u1ebfu b\u1ea1n kh\u00f4ng \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee9c t\u0103ng tr\u01b0\u1edfng nh\u01b0 mong \u0111\u1ee3i, \u0111\u1eebng v\u1ed9i t\u00ecm ki\u1ebfm b\u1ea5t c\u1ee9 chi\u1ebfn l\u01b0\u1ee3c c\u00f3 v\u1ebb b\u00f3ng b\u1ea9y n\u00e0o c\u1ea3. B\u1edfi v\u00ec c\u00f3 th\u1ec3 b\u1ea1n \u0111\u00e3 m\u1eafc ph\u1ea3i s\u00e1u sai l\u1ea7m k\u1ec3 tr\u00ean.<\/span><\/p>\n

www.entrepreneur.com<\/span><\/strong><\/p>\n

C\u00e1c kh\u00f3a h\u1ecdc c\u00f9ng ch\u1ee7 \u0111\u1ec1<\/span><\/strong><\/em><\/p>\n

M\u1eddi b\u1ea1n tham kh\u1ea3o:<\/p>\n

CHI\u1ebeN L\u01af\u1ee2C KINH DOANH<\/a><\/strong><\/span> (GV: Robert Barcik<\/a><\/strong><\/span>)<\/p>\n

Kh\u00f3a h\u1ecdc gi\u00fap h\u1ecdc vi\u00ean hi\u1ec3u r\u00f5 v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c kinh doanh, hi\u1ec3u \u0111\u01b0\u1ee3c l\u00fd do th\u00e0nh c\u00f4ng v\u00e0 th\u1ea5t b\u1ea1i c\u1ee7a c\u00e1c doanh nghi\u1ec7p. Kh\u00f3a h\u1ecdc trang b\u1ecb t\u01b0 duy chi\u1ebfn l\u01b0\u1ee3c, v\u00e0 gi\u00fap h\u1ecdc vi\u00ean c\u00f3 c\u01a1 s\u1edf \u0111\u1ec3 \u0111\u01b0a ra nh\u1eefng quy\u1ebft \u0111\u1ecbnh v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c kinh doanh.<\/p>\n

TH\u01af\u01a0NG HI\u1ec6U – \u0110\u01af\u1edcNG V\u00c0O T\u00c2M TR\u00cd KH\u00c1CH H\u00c0NG<\/span><\/span><\/a><\/strong> (GV: V\u01b0\u01a1ng Thanh Long<\/a><\/strong><\/span>)<\/p>\n