{"id":3605,"date":"2019-11-02T16:16:41","date_gmt":"2019-11-02T09:16:41","guid":{"rendered":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/?p=3605"},"modified":"2022-10-15T22:47:51","modified_gmt":"2022-10-15T15:47:51","slug":"cach-giai-quyet-3-van-de-thuong-gap-nhat-khi-chay-quang-cao-facebook-cua-chien-luoc-gia-noi-tieng","status":"publish","type":"post","link":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/cach-giai-quyet-3-van-de-thuong-gap-nhat-khi-chay-quang-cao-facebook-cua-chien-luoc-gia-noi-tieng\/","title":{"rendered":"C\u00e1ch gi\u1ea3i quy\u1ebft 3 v\u1ea5n \u0111\u1ec1 th\u01b0\u1eddng g\u1eb7p nh\u1ea5t khi ch\u1ea1y qu\u1ea3ng c\u00e1o Facebook c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c gia n\u1ed5i ti\u1ebfng"},"content":{"rendered":"<p><strong><span style=\"font-size: 12pt; font-family: tahoma, arial, helvetica, sans-serif;\">\u00d4ng Chris Chung \u2013 ch\u1ee7 doanh nghi\u1ec7p Locate 852 chia s\u1ebb v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng c\u00e1o tr\u00ean c\u00e1c ph\u01b0\u01a1ng ti\u1ec1n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i.<\/span><\/strong><\/p>\n<p><strong>David Meltzer<\/strong> &#8211; <em>Doanh nh\u00e2n, CEO v\u00e0 Ng\u01b0\u1eddi s\u00e1ng l\u1eadp, Sports 1 Marketing<\/em><\/p>\n<p><span style=\"font-size: 12pt; font-family: tahoma, arial, helvetica, sans-serif;\">H\u1ea7u h\u1ebft nh\u1eefng ng\u01b0\u1eddi l\u00e0m marketing ng\u00e0y nay \u0111\u1ec1u hi\u1ec3u r\u1eb1ng qu\u1ea3ng c\u00e1o truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i l\u00e0 m\u1ed9t b\u1ed9 ph\u1eadn quan tr\u1ecdng c\u1ee7a ng\u00e0nh marketing, th\u1ebf nh\u01b0ng, c\u00e1c n\u1ec1n t\u1ea3ng l\u1edbn nh\u01b0 Facebook hay Instagram c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh c\u01a1n \u00e1c m\u1ed9ng cho nh\u1eefng ng\u01b0\u1eddi kh\u00f4ng hi\u1ec3u r\u00f5 m\u1ea1ng x\u00e3 h\u1ed9i. \u0110\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c m\u1ed9t b\u1ee9c tranh r\u00f5 r\u00e0ng v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng c\u00e1o truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i t\u1ed1i \u01b0u, t\u00f4i \u0111\u00e3 li\u00ean l\u1ea1c v\u1edbi Chris Chung \u0111\u1ec3 b\u00e0n lu\u1eadn r\u00f5 r\u00e0ng h\u01a1n v\u1ec1 3 v\u1ea5n \u0111\u1ec1 ph\u1ed5 bi\u1ebfn nh\u1ea5t \u0111\u01b0\u1ee3c \u0111\u1eb7t ra khi ch\u1ea1y qu\u1ea3ng c\u00e1o Facebook:<\/span><\/p>\n<p><strong><span style=\"font-size: 15pt; font-family: tahoma, arial, helvetica, sans-serif;\">1. B\u1ea1n n\u00ean chi bao nhi\u00eau ti\u1ec1n cho qu\u1ea3ng c\u00e1o Facebook?<\/span><\/strong><\/p>\n<p><span style=\"font-size: 12pt; font-family: tahoma, arial, helvetica, sans-serif;\">M\u1ecdi ng\u01b0\u1eddi th\u01b0\u1eddng c\u00f3 xu h\u01b0\u1edbng ngh\u0129 qu\u00e1 v\u1ea5n \u0111\u1ec1 khi \u0111\u1eb7t ra c\u00e2u h\u1ecfi n\u00e0y, theo \u00f4ng Chung. \u00d4ng cho r\u1eb1ng ch\u00fang ta n\u00ean \u0111\u1eb7t ra 3 c\u00e2u h\u1ecfi sau khi mu\u00f4n gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 tr\u00ean:<\/span><\/p>\n<ul>\n<li><strong><span style=\"font-size: 12pt; font-family: tahoma, arial, helvetica, sans-serif;\">M\u1ed7i kh\u00e1ch h\u00e0ng ho\u1eb7c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u00e1ng gi\u00e1 bao nhi\u00eau?<\/span><\/strong><\/li>\n<\/ul>\n<p><span style=\"font-size: 12pt; font-family: tahoma, arial, helvetica, sans-serif;\">D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t c\u00f4ng th\u1ee9c \u0111\u01a1n gi\u1ea3n m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng \u0111\u1ec3 t\u00ednh gi\u00e1 tr\u1ecb c\u1ee7a m\u1ed9t kh\u00e1ch h\u00e0ng \/ kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng trong 30 ng\u00e0y \u0111\u1ea7u ti\u00ean: (T\u1ed5ng doanh thu 30 ng\u00e0y) \/ (T\u1ed5ng s\u1ed1 kh\u00e1ch h\u00e0ng ho\u1eb7c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng) = Gi\u00e1 tr\u1ecb 30 ng\u00e0y<\/span><\/p>\n<ul>\n<li><strong><span style=\"font-size: 12pt; font-family: tahoma, arial, helvetica, sans-serif;\">B\u1ea1n s\u1eb5n s\u00e0ng chi bao nhi\u00eau trong s\u1ed1 gi\u00e1 tr\u1ecb 30 ng\u00e0y t\u00ednh \u0111\u01b0\u1ee3c b\u00ean tr\u00ean \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c m\u1ed9t kh\u00e1ch h\u00e0ng ho\u1eb7c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng?<\/span><\/strong><\/li>\n<\/ul>\n<p><span style=\"font-size: 12pt; font-family: tahoma, arial, helvetica, sans-serif;\">B\u1ea1n c\u00f3 s\u1eb5n s\u00e0ng chi 25%? 50%? 75%? Ho\u1eb7c b\u1ea1n c\u00f3 s\u1eb5n s\u00e0ng chi \u0111\u1ee7 100%, bi\u1ebft ch\u1eafc r\u1eb1ng h\u1ecd s\u1ebd quay l\u1ea1i mua h\u00e0ng trong t\u01b0\u01a1ng lai g\u1ea7n?<\/span><\/p>\n<ul>\n<li><strong><span style=\"font-size: 12pt; font-family: tahoma, arial, helvetica, sans-serif;\">Con s\u1ed1 v\u00e0ng c\u1ee7a b\u1ea1n c\u00f3 th\u1ef1c t\u1ebf kh\u00f4ng?<\/span><\/strong><\/li>\n<\/ul>\n<p><span style=\"font-size: 12pt; font-family: tahoma, arial, helvetica, sans-serif;\">Sau khi b\u1ea1n t\u00ednh to\u00e1n gi\u00e1 tr\u1ecb 30 ng\u00e0y v\u00e0 x\u00e1c \u0111\u1ecbnh t\u1ef7 l\u1ec7 ph\u1ea7n tr\u0103m b\u1ea1n s\u1eb5n s\u00e0ng chi cho vi\u1ec7c gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng, b\u1ea1n c\u1ea7n nghi\u00ean c\u1ee9u xem con s\u1ed1 \u0111\u00f3 c\u00f3 th\u1ef1c t\u1ebf kh\u00f4ng. N\u1ebfu ti\u00eau chu\u1ea9n ng\u00e0nh l\u00e0 20 USD \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c m\u1ed9t kh\u00e1ch h\u00e0ng th\u1eadt t\u1eeb m\u1ed7i kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, nh\u01b0ng b\u1ea1n ch\u1ec9 c\u00f3 th\u1ec3 tr\u1ea3 15 USD, qu\u1ea3ng c\u00e1o Facebook c\u00f3 th\u1ec3 kh\u00f4ng ph\u1ea3i l\u00e0 l\u1ef1a ch\u1ecdn t\u1ed1t nh\u1ea5t d\u00e0nh cho b\u1ea1n. Ngo\u00e0i ra, n\u1ebfu b\u1ea1n mu\u1ed1n bi\u1ebft li\u1ec7u b\u1ea1n c\u00f3 th\u1ec3 t\u0103ng gi\u00e1 tr\u1ecb c\u1ee7a kh\u00e1ch h\u00e0ng hay kh\u00f4ng, h\u00e3y thay \u0111\u1ed5i \u01b0u \u0111\u00e3i.<\/span><\/p>\n<p><span style=\"font-size: 12pt; font-family: tahoma, arial, helvetica, sans-serif;\">H\u00e3y nh\u1edb r\u1eb1ng Facebook l\u00e0 m\u1ed9t n\u1ec1n t\u1ea3ng \u0111\u1ea5u th\u1ea7u, v\u00ec v\u1eady ai tr\u1ea3 nhi\u1ec1u ti\u1ec1n nh\u1ea5t ng\u01b0\u1eddi \u0111\u00f3 s\u1ebd l\u00e0 ch\u1ee7 th\u1ea7u. M\u1ed9t v\u00ed d\u1ee5 t\u01b0\u01a1ng t\u1ef1, n\u1ebfu ti\u00eau chu\u1ea9n ng\u00e0nh l\u00e0 20 USD v\u00e0 b\u1ea1n s\u1eb5n s\u00e0ng \u0111\u1ea7u t\u01b0 40 USD m\u00e0 v\u1eabn c\u00f3 l\u00e3i, b\u1ea1n hay d\u00f9ng 40 USD l\u00e0m con s\u1ed1 v\u00e0ng c\u1ee7a m\u00ecnh v\u00e0 s\u1eed d\u1ee5ng l\u00e0m chu\u1ea9n cho t\u1ea5t c\u1ea3 qu\u1ea3ng c\u00e1o c\u1ee7a m\u00ecnh.<\/span><\/p>\n<p><strong><span style=\"font-size: 15pt; font-family: tahoma, arial, helvetica, sans-serif;\">2. L\u00e0m sao \u0111\u1ec3 bi\u1ebft l\u00fac n\u00e0o n\u00ean ng\u01b0ng qu\u1ea3ng c\u00e1o?<\/span><\/strong><\/p>\n<p><span style=\"font-size: 12pt; font-family: tahoma, arial, helvetica, sans-serif;\">M\u1ed9t khi t\u00ecm ra con s\u1ed1 v\u00e0ng th\u00ec vi\u1ec7c n\u00e0y kh\u00f4ng c\u00f2n l\u00e0 v\u1ea5n \u0111\u1ec1. N\u1ebfu phi ph\u00ed c\u1ea7n \u0111\u1ec3 c\u00f3 m\u1ed9t kh\u00e1ch h\u00e0ng \/kh\u00e1ch h\u00e0ng ti\u1ec1n n\u0103ng l\u01a1n h\u01a1n con s\u1ed1 v\u00e0ng, h\u00e3y ng\u1eebng qu\u1ea3ng c\u00e1o. Ng\u01b0\u1ee3c l\u1ea1i, chi ph\u00ed b\u1ecf ra b\u1eb1ng ho\u1eb7c th\u1ea5p h\u01a1n con s\u1ed1 v\u00e0ng, b\u1ea1n n\u00ean m\u1ec9m c\u01b0\u1eddi v\u00ec qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n c\u00f3 hi\u1ec7u qu\u1ea3 v\u00e0 n\u00ean ti\u1ebfp t\u1ee5c th\u1eed nghi\u1ec7m xem con b\u1ea1n c\u00f3 th\u1ec3 h\u1ea1 th\u1ea5p chi ph\u1ecb xu\u00f4ng h\u01a1n n\u1eefa \u0111\u01b0\u1ee3c kh\u00f4ng?<\/span><\/p>\n<p><span style=\"font-size: 12pt; font-family: tahoma, arial, helvetica, sans-serif;\">\u00d4ng Chung khuy\u00ean t\u1ea5t c\u1ea3 c\u00e1c kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh n\u00ean xem x\u00e9t xu h\u01b0\u1edbng \u00a0c\u1ee7a 3, 5, v\u00e0 7 ng\u00e0y g\u1ea7n nh\u1ea5t tr\u01b0\u1edbc khi quy\u1ebft \u0111\u1ecbnh xem c\u00f3 n\u00ean th\u1ef1c hi\u1ec7n b\u1ea5t c\u1ee9 thay \u0111\u1ed5i n\u00e0o hay kh\u00f4ng. N\u1ebfu chi ph\u00ed cao h\u01a1n con s\u1ed1 v\u00e0ng ch\u1ec9 m\u1ed9t l\u1ea7n trong v\u00f2ng 7 ng\u00e0y g\u1ea7n nh\u1ea5t, c\u00f3 th\u1ec3 \u0111\u01a1n gi\u1ea3n l\u00e0 v\u00ec h\u00f4m \u0111\u00f3 b\u1ea1n xui th\u00f4i. \u0110\u1eebng d\u1ea1i d\u1ed9t \u0111\u00e1nh gi\u00e1 s\u1ed1 li\u1ec7u qu\u00e1 v\u1ed9i v\u00e0ng khi ch\u01b0a c\u00f3 \u0111\u1ee7 d\u1eef li\u1ec7u thuy\u1ebft ph\u1ee5c m\u00e0 d\u1eebng qu\u1ea3ng c\u00e1o qu\u00e1 s\u1edbm. B\u1ea1n n\u00ean bi\u1ebft r\u1eb1ng ph\u1ea3i m\u1ea5t t\u1eeb m\u1ed9t \u0111\u1ebfn ba ng\u00e0y th\u00ec qu\u1ea3ng c\u00e1o Facebook m\u1edbi hi\u1ec7u qu\u1ea3 v\u00e0 t\u0103ng v\u1ecdt.<\/span><\/p>\n<p><span style=\"font-size: 12pt; font-family: tahoma, arial, helvetica, sans-serif;\">B\u1ea1n c\u00f3 th\u1ec3 \u0111\u1eb7t ng\u00e2n s\u00e1ch h\u00e0ng ng\u00e0y cao h\u01a1n t\u1eeb hai \u0111\u1ebfn n\u0103m l\u1ea7n con s\u1ed1 v\u00e0ng, nh\u01b0ng h\u00e3y nh\u1edb l\u00e0 \u0111\u1eb7t ng\u00e2n s\u00e1ch h\u00e0ng ng\u00e0y cao kh\u00f4ng c\u00f3 ngh\u0129a l\u00e0 b\u1ea1n ph\u1ea3i d\u00f9ng h\u1ebft s\u1ed1 ti\u1ec1n \u0111\u00f3. N\u00f3 nh\u01b0 m\u1ed9t ch\u1ec9 hi\u1ec7u cho th\u1ea5y b\u1ea1n s\u1eb5n s\u00e0ng chi tr\u1ea3 cao h\u01a1n con s\u1ed1 v\u00e0ng, v\u00e0 b\u1ea1n c\u00f3 th\u1ec3 ng\u1eebng qu\u1ea3ng c\u00e1o b\u1ea5t c\u1ee9 l\u00fac n\u00e0o c\u1ea7n.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone  wp-image-3615\" src=\"https:\/\/i0.wp.com\/bizuni.vn\/kien-thuc-quan-tri\/wp-content\/uploads\/2019\/11\/fbads1.jpg?resize=971%2C683&#038;ssl=1\" alt=\"\" width=\"971\" height=\"683\" srcset=\"https:\/\/i0.wp.com\/bizuni.vn\/kien-thuc-quan-tri\/wp-content\/uploads\/2019\/11\/fbads1.jpg?resize=300%2C211&amp;ssl=1 300w, https:\/\/i0.wp.com\/bizuni.vn\/kien-thuc-quan-tri\/wp-content\/uploads\/2019\/11\/fbads1.jpg?resize=768%2C540&amp;ssl=1 768w, https:\/\/i0.wp.com\/bizuni.vn\/kien-thuc-quan-tri\/wp-content\/uploads\/2019\/11\/fbads1.jpg?w=800&amp;ssl=1 800w\" sizes=\"(max-width: 971px) 100vw, 971px\" data-recalc-dims=\"1\" \/><\/p>\n<p><strong><span style=\"font-size: 15pt; font-family: tahoma, arial, helvetica, sans-serif;\">3. C\u1ea7n nh\u1eafm \u0111\u1ebfn \u0111\u1ed1i t\u01b0\u1ee3ng n\u00e0o khi ch\u1ea1y qu\u1ea3ng c\u00e1o Facebook?<\/span><\/strong><\/p>\n<p><span style=\"font-size: 12pt; font-family: tahoma, arial, helvetica, sans-serif;\">Kh\u00e1ch h\u00e0ng \u0111\u00edch l\u00e0 m\u1ed9t ch\u1ee7 \u0111\u1ec1 g\u00e2y tranh c\u00e3i khi b\u00e0n v\u1ec1 qu\u1ea3ng c\u00e1o Facebook, b\u1edfi l\u1ebd nhi\u1ec1u ng\u01b0\u1eddi tin r\u1eb1ng c\u00e0ng nh\u1eafm \u0111\u1ebfn nhi\u1ec1u \u0111\u1ed1i t\u01b0\u1ee3ng, qu\u1ea3ng c\u00e1o c\u00e0ng d\u1ec5 ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c v\u1edbi kh\u00e1ch h\u00e0ng \u0111\u00edch. Tuy nhi\u00ean, c\u00f3 ng\u01b0\u1eddi l\u1ea1i cho r\u1eb1ng vi\u1ec7c n\u00e0y kh\u00f4ng ch\u1ec9 l\u00e0m t\u0103ng chi ph\u00ed, m\u00e0 n\u00f3 c\u00f2n khi\u1ebfn cho vi\u1ec7c x\u00e1c \u0111\u1ecbnh c\u00e1c s\u1ef1 chuy\u1ec3n bi\u1ebfn \u0111\u1ebfn t\u1eeb \u0111\u00e2u? \u0110i\u1ec1u n\u00e0y khi\u1ebfn cho vi\u1ec7c qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n tr\u1edf n\u00ean kh\u00f3 kh\u0103n h\u01a1n.<\/span><\/p>\n<p><span style=\"font-size: 12pt; font-family: tahoma, arial, helvetica, sans-serif;\">T\u1eeb cu\u1ed9c tr\u00f2 chuy\u1ec7n v\u1edbi \u00f4ng Chung, t\u00f4i h\u1ecdc \u0111\u01b0\u1ee3c r\u1eb1ng m\u00ecnh c\u1ea7n ph\u1ea3i t\u1ef1 h\u1ecfi b\u1ea3n th\u00e2n ba c\u00e2u h\u1ecfi sau \u0111\u1ec3 c\u00f3 th\u1ec3 quy\u1ebft \u0111\u1ecbnh \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng \u0111\u00edch c\u1ee7a t\u00f4i l\u00e0 ai:<\/span><\/p>\n<ul>\n<li><strong><span style=\"font-size: 12pt; font-family: tahoma, arial, helvetica, sans-serif;\">Ai l\u00e0 ng\u01b0\u1eddi s\u1edf h\u1eefu kh\u00e1ch h\u00e0ng l\u00fd t\u01b0\u1edfng c\u1ee7a t\u00f4i?<\/span><\/strong><\/li>\n<\/ul>\n<p><span style=\"font-size: 12pt; font-family: tahoma, arial, helvetica, sans-serif;\">Kh\u00e1ch h\u00e0ng l\u00fd t\u01b0\u1edfng c\u1ee7a b\u1ea1n \u0111\u00e3 c\u00f3 tr\u00ean Facebook, v\u1eady h\u00e3y ngh\u0129 xem h\u1ecd s\u1ebd theo d\u00f5i nh\u1eefng trang n\u00e0o tr\u00ean Facebook.<\/span><\/p>\n<ul>\n<li><strong><span style=\"font-size: 12pt; font-family: tahoma, arial, helvetica, sans-serif;\">H\u1ecd \u0111\u00e3 mua nh\u1eefng g\u00ec?<\/span><\/strong><\/li>\n<\/ul>\n<p><span style=\"font-size: 12pt; font-family: tahoma, arial, helvetica, sans-serif;\">H\u00e3y x\u00e1c \u0111\u1ecbnh c\u00e1c h\u00e0nh vi mua h\u00e0ng c\u1ee7a kh\u00e1ch h\u00e0ng l\u00fd t\u01b0\u1edfng. H\u1ecd l\u00e1i xe Toyota hay Ferrari? H\u1ecd c\u00f3 mua s\u1eafm t\u1ea1i Whole Food ho\u1eb7c si\u00eau th\u1ecb \u0111\u1ecba ph\u01b0\u01a1ng kh\u00f4ng? H\u00e3y ch\u00fa \u00fd \u0111\u1ebfn h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh \u0111\u1ed1i t\u01b0\u1ee3ng m\u00e0 b\u1ea1n h\u01b0\u1edbng t\u1edbi li\u1ec7u s\u1ebd th\u00edch m\u1eb7t h\u00e0ng m\u00e0 b\u1ea1n cung c\u1ea5p kh\u00f4ng.<\/span><\/p>\n<ul>\n<li><strong><span style=\"font-size: 12pt; font-family: tahoma, arial, helvetica, sans-serif;\">H\u1ecd th\u01b0\u1eddng \u0111i \u0111\u00e2u?<\/span><\/strong><\/li>\n<\/ul>\n<p><span style=\"font-size: 12pt; font-family: tahoma, arial, helvetica, sans-serif;\">Kh\u00e1ch h\u00e0ng l\u00fd t\u01b0\u1edfng c\u1ee7a b\u1ea1n th\u01b0\u1eddng \u0111\u1ebfn nh\u1eefng n\u01a1i n\u00e0o? S\u00e2n v\u1eadn \u0111\u1ed9ng? Ph\u00f2ng t\u1eadp Yoga? Walmart? N\u1ebfu b\u1ea1n \u0111i \u0111\u00e2u \u0111\u00f3 v\u00e0 v\u00f4 t\u00ecnh g\u1eb7p nh\u00f3m ng\u01b0\u1eddi n\u00e0y, b\u1ea1n ngh\u0129 b\u00e3n s\u1ebd c\u00f3 kh\u1ea3 n\u0103ng g\u1eb7p h\u1ecd \u1edf \u0111\u00e2u nh\u1ea5t?<\/span><\/p>\n<p><span style=\"font-size: 12pt; font-family: tahoma, arial, helvetica, sans-serif;\">L\u1eadp danh s\u00e1ch c\u00e1c c\u00e2u tr\u1ea3 l\u1eddi cho c\u1ea3 ba c\u00e2u h\u1ecfi v\u00e0 s\u1eafp x\u1ebfp ch\u00fang theo th\u1ee9 t\u1ef1 kh\u1ea3 n\u0103ng t\u1eeb nhi\u1ec1u nh\u1ea5t \u0111\u1ebfn \u00edt nh\u1ea5t. Cu\u1ed1i c\u00f9ng l\u00e0 th\u1eed nghi\u1ec7m qu\u1ea3ng c\u00e1o tr\u00ean c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng m\u00e0 b\u1ea1n \u0111\u00e3 l\u1ecdc ra xem c\u00f3 hi\u1ec7u qu\u1ea3 kh\u00f4ng. \u0110i\u1ec1u duy nh\u1ea5t c\u00f2n l\u1ea1i l\u00e0 b\u1eaft \u0111\u1ea7u th\u1eed nghi\u1ec7m ch\u00fang \u0111\u1ec3 xem nh\u1eefng g\u00ec ho\u1ea1t \u0111\u1ed9ng. Khi Chung ch\u1ea1y qu\u1ea3ng c\u00e1o h\u01b0\u1edbng \u0111\u1ebfn nh\u00f3m kh\u00e1ch h\u00e0ng l\u1ea1nh (nh\u00f3m kh\u00e1ch h\u00e0ng ch\u01b0a bi\u1ebft b\u1ebfn th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n), \u00f4ng c\u00f3 xu h\u01b0\u1edbng tr\u00e1nh vi\u1ec7c \u0111\u1eb7t m\u1ee5c ti\u00eau v\u00f4 t\u1ed9i v\u1ea1. B\u1eb1ng c\u00e1ch ch\u1ec9 \u0111\u1eb7t m\u1ed9t \u0111\u1ed1i t\u01b0\u1ee3ng cho m\u1ed7i qu\u1ea3ng c\u00e1o, b\u1ea1n s\u1ebd r\u00fat ra \u0111\u01b0\u1ee3c k\u1ebft lu\u1eadn r\u00f5 r\u00e0ng li\u1ec7u \u0111\u1ed1i t\u01b0\u1ee3ng n\u00e0o tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng \u0111\u00edch c\u1ee7a b\u1ea1n nhi\u1ec1u nh\u1ea5t.<\/span><\/p>\n<p><strong><span style=\"font-size: 15pt; font-family: tahoma, arial, helvetica, sans-serif;\">K\u1ebft lu\u1eadn<\/span><\/strong><\/p>\n<p><span style=\"font-size: 12pt; font-family: tahoma, arial, helvetica, sans-serif;\">Ch\u1ea1y qu\u1ea3ng c\u00e1o tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i s\u1ebd kh\u00f4ng qu\u00e1 kh\u00f3 kh\u0103n n\u1ebfu b\u1ea1n hi\u1ec3u \u0111\u01b0\u1ee3c nh\u1eefng chu\u1ea9n m\u1ef1c c\u01a1 b\u1ea3n\u00a0 v\u1ec1 ph\u00e1t tri\u1ec1n kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u0169ng s\u1ef1 c\u1ea7n thi\u1ebft c\u1ee7a vi\u1ec7c th\u1eed nghi\u1ec7m qu\u1ea3ng c\u00e1o tr\u01b0\u1edbc khi quy\u1ebft \u0111\u1ecbnh th\u1ef1c hi\u1ec7n n\u00f3 r\u1ed9ng r\u00e3i h\u01a1n.<\/span><\/p>\n<p style=\"text-align: right;\"><strong><span style=\"font-size: 12pt; font-family: tahoma, arial, helvetica, sans-serif;\">www.entrepreneur.com<\/span><\/strong><\/p>\n<p><em><strong><span style=\"font-size: 17pt; font-family: tahoma, arial, helvetica, sans-serif;\">C\u00e1c kh\u00f3a h\u1ecdc c\u00f9ng ch\u1ee7 \u0111\u1ec1<\/span><\/strong><\/em><\/p>\n<p>M\u1eddi b\u1ea1n tham kh\u1ea3o:<\/p>\n<p><span style=\"color: #333399;\"><strong><a style=\"color: #333399;\" href=\"https:\/\/bizuni.vn\/digital-marketing\">DIGITAL MARKETING D\u00c0NH CHO CH\u1ee6 DOANH NGHI\u1ec6P, CEO V\u00c0 STARTUP<\/a><\/strong><\/span> (GV: <span style=\"color: #0000ff;\"><strong><a style=\"color: #0000ff;\" href=\"https:\/\/bizuni.vn\/giang-vien\/greg-gottfried-160.html\">Greg Gottfried<\/a><\/strong><\/span>)<\/p>\n<ul>\n<li>Kh\u00f3a h\u1ecdc cung c\u1ea5p ki\u1ebfn th\u1ee9c c\u01a1 b\u1ea3n, c\u00e1ch s\u1eed d\u1ee5ng t\u1ea5t c\u1ea3 c\u00e1c c\u00f4ng c\u1ee5 Digital Marketing: Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, T\u1ea1o trang Web, t\u1ea1o v\u00e0 s\u1eed d\u1ee5ng c\u00e1c trang m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ec3 c\u00f3 Free traffic, Google Places, Email Marketing, Email Marketing, SEO, Qu\u1ea3ng c\u00e1o Google, Google Analytics\u2026<\/li>\n<li>H\u01b0\u1edbng d\u1eabn chi ti\u1ebft l\u00ean vi\u1ec7c l\u00ean k\u1ebf ho\u1ea1ch v\u00e0 th\u1ef1c hi\u1ec7n c\u00e1c chi\u1ebfn d\u1ecbch Digital Marketing v\u00e0 Social Media hi\u1ec7u qu\u1ea3.<\/li>\n<\/ul>\n<p><span style=\"color: #333399;\"><strong><a style=\"color: #333399;\" href=\"https:\/\/bizuni.vn\/truyen-thong-marketing-chi-phi-thap\">TRUY\u1ec0N TH\u00d4NG MARKETING CHI PH\u00cd TH\u1ea4P<\/a><\/strong><\/span> (GV: <span style=\"color: #0000ff;\"><strong><a style=\"color: #0000ff;\" href=\"https:\/\/bizuni.vn\/giang-vien\/le-quoc-vinh-118.html\">L\u00ea Qu\u1ed1c Vinh<\/a><\/strong><\/span>)<\/p>\n<ul>\n<li>Hi\u1ec3u r\u00f5 v\u00e0 th\u1ef1c thi x\u00e2y d\u1ef1ng con \u0111\u01b0\u1eddng th\u01b0\u01a1ng hi\u1ec7u cho doanh nghi\u1ec7p<\/li>\n<li>T\u1ed1i \u01b0u h\u00f3a \u0111\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u nh\u1edd n\u1eafm b\u1eaft h\u00e0nh tr\u00ecnh tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng ki\u1ec3u m\u1edbi<\/li>\n<li>Ti\u1ebfp c\u1eadn m\u00f4 h\u00ecnh chuy\u1ec3n \u0111\u1ed5i hi\u1ec7n \u0111\u1ea1i trong ph\u00e2n t\u00edch tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng v\u00e0 \u201c\u0111i\u1ec3m ch\u1ea1m\u201d c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u<\/li>\n<li>N\u1eafm v\u1eefng m\u00f4 h\u00ecnh marketing mix hi\u1ec7n \u0111\u1ea1i<\/li>\n<li>H\u01b0\u1edbng d\u1eabn 5 b\u01b0\u1edbc th\u1ef1c hi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng \u0111a ph\u01b0\u01a1ng ti\u1ec7n cho th\u01b0\u01a1ng hi\u1ec7u<\/li>\n<li>H\u01b0\u1edbng d\u1eabn x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung marketing \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a doanh thu<\/li>\n<\/ul>\n<p><span style=\"color: #333399;\"><strong><a style=\"color: #333399;\" href=\"https:\/\/bizuni.vn\/marketing-7p\">M\u00d4 H\u00ccNH CHI\u1ebeN L\u01af\u1ee2C MARKETING 7P<\/a><\/strong><\/span> (GV: <span style=\"color: #0000ff;\"><strong><a style=\"color: #0000ff;\" href=\"https:\/\/bizuni.vn\/giang-vien\/vo-van-quang-104.html\">V\u00f5 V\u0103n Quang<\/a><\/strong><\/span>)<\/p>\n<ul>\n<li>Ti\u1ebfp c\u1eadn ph\u01b0\u01a1ng ph\u00e1p \u0111\u1ed9c quy\u1ec1n: 3 c\u1ea5p \u0111\u1ed9 c\u1ee7a m\u00f4 h\u00ecnh 7P<\/li>\n<li>H\u01b0\u1edbng d\u1eabn chi ti\u1ebft ph\u00e2n t\u00edch marketing SWOT th\u00f4ng qua v\u00ed d\u1ee5 th\u1ef1c t\u1ebf<\/li>\n<li>H\u01b0\u1edbng d\u1eabn c\u00f4ng c\u1ee5 \u201cBrand Diagnosis\u201d k\u1ebft h\u1ee3p d\u1eef li\u1ec7u marketing \u0111\u1ec3 ph\u00e2n t\u00edch h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u<\/li>\n<li>Ph\u00e2n t\u00edch m\u00f4 h\u00ecnh K\u00e9o &amp; \u0110\u1ea9y t\u1eeb t\u00ecnh hu\u1ed1ng th\u1ef1c t\u1ebf<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>\u00d4ng Chris Chung \u2013 ch\u1ee7 doanh nghi\u1ec7p Locate 852 chia s\u1ebb v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng c\u00e1o tr\u00ean c\u00e1c ph\u01b0\u01a1ng ti\u1ec1n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i. David Meltzer &#8211; Doanh nh\u00e2n, CEO&hellip;<\/p>\n","protected":false},"author":14,"featured_media":3614,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[22],"tags":[66,65,67],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/bizuni.vn\/kien-thuc-quan-tri\/wp-content\/uploads\/2019\/11\/fbads.jpg?fit=720%2C540&ssl=1","_links":{"self":[{"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/posts\/3605"}],"collection":[{"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/comments?post=3605"}],"version-history":[{"count":0,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/posts\/3605\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/media\/3614"}],"wp:attachment":[{"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/media?parent=3605"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/categories?post=3605"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/tags?post=3605"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}