{"id":3625,"date":"2019-11-04T14:32:17","date_gmt":"2019-11-04T07:32:17","guid":{"rendered":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/?p=3625"},"modified":"2022-10-15T22:47:50","modified_gmt":"2022-10-15T15:47:50","slug":"cach-xay-dung-chien-luoc-quang-cao-tren-facebook-bat-bai","status":"publish","type":"post","link":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/cach-xay-dung-chien-luoc-quang-cao-tren-facebook-bat-bai\/","title":{"rendered":"C\u00e1ch x\u00e2y d\u1ef1ng m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng c\u00e1o Facebook b\u1ea5t b\u1ea1i"},"content":{"rendered":"<p><strong><span style=\"font-size: 12pt; font-family: tahoma, arial, helvetica, sans-serif;\">\u0110\u00e2y l\u00e0 tr\u00f2 tr\u01a1i c\u1ee7a nh\u1eefng con s\u1ed1.<\/span><\/strong><\/p>\n<p><strong>Martin Smith<\/strong> &#8211; <em>Chuy\u00ean gia v\u1ec1 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 CEO c\u1ee7a Overflow Marketing Solutions<\/em><\/p>\n<p><span style=\"font-size: 12pt; font-family: tahoma, arial, helvetica, sans-serif;\">Ch\u1ea1y m\u1ed9t chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o tr\u00ean Facebook r\u1ea5t \u0111\u01a1n gi\u1ea3n. Tuy kh\u00f4ng ph\u1ea3i l\u00fac n\u00e0o c\u0169ng d\u1ec5, nh\u01b0ng lu\u00f4n \u0111\u01a1n gi\u1ea3n.<\/span><\/p>\n<p><span style=\"font-size: 12pt; font-family: tahoma, arial, helvetica, sans-serif;\">C\u00f3 m\u1ed9t c\u00f4ng th\u1ee9c c\u00f3 th\u1ec3 \u0111\u1ea3m b\u1ea3o qu\u1ea3ng c\u00e1o Facebook ch\u1eafc ch\u1eafn c\u00f3 l\u1eddi. Khi b\u1ea1n bi\u1ebft c\u00f4ng th\u1ee9c v\u00e0 c\u00e1c gi\u00e1 tr\u1ecb, b\u1ea1n s\u1ebd kh\u00f4ng bao gi\u1edd m\u1ea5t ti\u1ec1n v\u00f4 \u00edch v\u00e0o c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o c\u00f4ng ngh\u1ec7 s\u1ed1 \u201cy\u1ec3u\u201d n\u00e0o n\u1eefa.<\/span><\/p>\n<p><strong><span style=\"font-size: 15pt; font-family: tahoma, arial, helvetica, sans-serif;\">C\u00f4ng th\u1ee9c t\u0103ng tr\u01b0\u1edfng \u0111\u1ea3m b\u1ea3o<\/span><\/strong><\/p>\n<p><span style=\"font-size: 12pt; font-family: tahoma, arial, helvetica, sans-serif;\">C\u00f4ng th\u1ee9c: <strong>CPA &lt; AP<\/strong><\/span><\/p>\n<p><span style=\"font-size: 12pt; font-family: tahoma, arial, helvetica, sans-serif;\">B\u1ea1n \u0111ang tr\u00f4ng \u0111\u1ee3i m\u1ed9t c\u00f4ng th\u1ee9c v\u1edbi nhi\u1ec1u gi\u00e1 tr\u1ecb v\u1ef1c t\u1ea1p h\u01a1n. Kh\u00f4ng c\u1ea7n \u0111\u00e2u, ch\u1ec9 c\u00f3 hai gi\u00e1 tr\u1ecb quan tr\u1ecdng nh\u1ea5t khi \u0111\u00e1nh gi\u00e1 ph\u1ec5u marketing s\u1ed1.<\/span><\/p>\n<p><span style=\"font-size: 12pt; font-family: tahoma, arial, helvetica, sans-serif;\">CPA &#8211; Cost Per Acquisition (t\u1ea1m d\u1ecbch: Chi ph\u00ed cho m\u1ed7i h\u00e0nh \u0111\u1ed9ng c\u1ee7a kh\u00e1ch h\u00e0ng)<\/span><\/p>\n<p><span style=\"font-size: 12pt; font-family: tahoma, arial, helvetica, sans-serif;\">AP &#8211; Average Profit Per Client (t\u1ea1m d\u1ecbch: L\u1ee3i nhu\u1eadn trung b\u00ecnh tr\u00ean m\u1ed7i kh\u00e1ch h\u00e0ng)<\/span><\/p>\n<p><span style=\"font-size: 12pt; font-family: tahoma, arial, helvetica, sans-serif;\">N\u1ebfu <strong>CPA <\/strong>(chi ph\u00ed m\u00e0 b\u1ea1n ph\u1ea3i tr\u1ea3 \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c m\u1ed9t kh\u00e1ch h\u00e0ng th\u1ef1c nh\u1edd qu\u1ea3ng c\u00e1o Facebook) nh\u1ecf h\u01a1n AP (l\u1ee3i nhu\u1eadn trung b\u00ecnh m\u00e0 b\u1ea1n ki\u1ebfm \u0111\u01b0\u1ee3c t\u1eeb m\u1ed7i kh\u00e1ch h\u00e0ng m\u1edbi) th\u00ec chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n c\u00f3 l\u1eddi.<\/span><\/p>\n<p><strong><span style=\"font-size: 15pt; font-family: tahoma, arial, helvetica, sans-serif;\">C\u00e1ch t\u00ednh AP (Average Profit)<\/span><\/strong><\/p>\n<p><span style=\"font-size: 12pt; font-family: tahoma, arial, helvetica, sans-serif;\">\u0110\u1ec3 t\u00ednh \u0111\u01b0\u1ee3c AP, b\u1ea1n c\u1ea7n t\u00ednh <\/span><span style=\"font-size: 12pt; font-family: tahoma, arial, helvetica, sans-serif;\">t\u1ed5ng l\u1ee3i nhu\u1eadn t\u1eeb kh\u00e1ch h\u00e0ng m\u1edbi, tr\u1eeb \u0111i chi ph\u00ed qu\u1ea3ng c\u00e1o v\u00e0 d\u1ecbch v\u1ee5 r\u1ed3i l\u1ea5y k\u1ebft qu\u1ea3 chia cho t\u1ed5ng s\u1ed1 kh\u00e1ch h\u00e0ng m\u1edbi. V\u00ed d\u1ee5: n\u1ebfu b\u1ea1n ki\u1ebfm \u0111\u01b0\u1ee3c 75.000 USD t\u1eeb 10 kh\u00e1ch h\u00e0ng m\u1edbi trong n\u0103m qua v\u00e0 b\u1ea1n ph\u1ea3i tr\u1ea3 40.000 USD cho qu\u1ea3ng c\u00e1o v\u00e0 d\u1ecbch v\u1ee5, l\u1ee3i nhu\u1eadn trung b\u00ecnh tr\u00ean m\u1ed7i kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n l\u00e0:<\/span><\/p>\n<p><span style=\"font-size: 12pt; font-family: tahoma, arial, helvetica, sans-serif;\">(75.000 &#8211; 40.000) \/ 10 = 3500 (USD)<\/span><\/p>\n<p><span style=\"font-size: 12pt; font-family: tahoma, arial, helvetica, sans-serif;\">N\u1ebfu CPA cho c\u00e1c kh\u00e1ch h\u00e0ng t\u01b0\u01a1ng lai t\u01b0\u01a1ng nh\u1ecf h\u01a1n 3.500 USD, chi\u1ebfn d\u1ecbch \u0111\u01b0\u1ee3c xem l\u00e0 c\u00f3 l\u1eddi.<\/span><\/p>\n<p><span style=\"font-size: 12pt; font-family: tahoma, arial, helvetica, sans-serif;\">T\u1ea5t nhi\u00ean, h\u1ea7u h\u1ebft c\u00e1c doanh nghi\u1ec7p \u0111\u1ec1u kh\u00f4ng mu\u1ed1n d\u00e0nh h\u1ebft l\u1ee3i nhu\u1eadn c\u1ee7a h\u1ecd \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c m\u1ed9t kh\u00e1ch h\u00e0ng. M\u1ed9t doanh nghi\u1ec7p trung b\u00ecnh c\u00f3 th\u1ec3 \u0111\u1ea7u t\u01b0 t\u1eeb 7% \u0111\u1ebfn 15% doanh thu \u0111\u1ec3 chi cho marketing v\u00e0 sale. N\u1ebfu Chi ph\u00ed h\u00e0ng h\u00f3a chi\u1ebfm t\u1eeb 60% tr\u1edf l\u00ean trong t\u1ed5ng doanh thu, t\u1ef7 su\u1ea5t l\u1ee3i nhu\u1eadn th\u1ea5p s\u1ebd khi\u1ebfn b\u1ea1n kh\u00f3 l\u00f2ng tri tr\u1ea3 \u0111\u1ee7 \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c m\u1ed9t chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o th\u00e0nh c\u00f4ng. V\u00ec v\u1eady h\u00e3y gi\u1ea3m chi ph\u00ed v\u1eadn h\u00e0nh b\u1eb1ng c\u00e1ch t\u0103ng t\u00ednh hi\u1ec7u qu\u1ea3 ho\u1eb7c \u0111i\u1ec1u ch\u1ec9nh k\u00fd qu\u1ef9 c\u1ee7a b\u1ea1n b\u1eb1ng c\u00e1ch t\u0103ng gi\u00e1 s\u1ea3n ph\u1ea9m.<\/span><\/p>\n<p><span style=\"font-size: 12pt; font-family: tahoma, arial, helvetica, sans-serif;\">\u0110\u1eebng m\u1eafc sai l\u1ea7m khi t\u00ednh AP ch\u1ec9 d\u1ef1a tr\u00ean doanh thu c\u1ee7a \u0111\u1ee3t b\u00e1n ra \u0111\u1ea7u ti\u00ean. H\u00e3y d\u00f9ng doanh thu c\u1ee7a c\u1ee7a \u00edt nh\u1ea5t 6 th\u00e1ng\u00a0 ho\u1eb7c d\u00f9ng gi\u00e1 tr\u1ecb kh\u00e1ch h\u00e0ng tr\u1ecdn \u0111\u1eddi l\u00e0m c\u01a1 s\u1edf t\u00ednh AP, n\u1ebfu kh\u00f4ng, b\u1ea1n c\u00f3 th\u1ec3 c\u00f3 nguy c\u01a1 \u0111\u1ea7u t\u01b0 thi\u1ebfu.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-3626\" src=\"https:\/\/i0.wp.com\/bizuni.vn\/kien-thuc-quan-tri\/wp-content\/uploads\/2019\/11\/Ch\u1ea1y-qu\u1ea3ng-c\u00e1o-facebook-\u0111\u1ec3-b\u00e1n-h\u00e0ng-hi\u1ec7u-qu\u1ea3.jpg?resize=974%2C649&#038;ssl=1\" alt=\"\" width=\"974\" height=\"649\" srcset=\"https:\/\/i0.wp.com\/bizuni.vn\/kien-thuc-quan-tri\/wp-content\/uploads\/2019\/11\/Ch\u1ea1y-qu\u1ea3ng-c\u00e1o-facebook-\u0111\u1ec3-b\u00e1n-h\u00e0ng-hi\u1ec7u-qu\u1ea3.jpg?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/bizuni.vn\/kien-thuc-quan-tri\/wp-content\/uploads\/2019\/11\/Ch\u1ea1y-qu\u1ea3ng-c\u00e1o-facebook-\u0111\u1ec3-b\u00e1n-h\u00e0ng-hi\u1ec7u-qu\u1ea3.jpg?resize=768%2C512&amp;ssl=1 768w, https:\/\/i0.wp.com\/bizuni.vn\/kien-thuc-quan-tri\/wp-content\/uploads\/2019\/11\/Ch\u1ea1y-qu\u1ea3ng-c\u00e1o-facebook-\u0111\u1ec3-b\u00e1n-h\u00e0ng-hi\u1ec7u-qu\u1ea3.jpg?resize=1024%2C682&amp;ssl=1 1024w, https:\/\/i0.wp.com\/bizuni.vn\/kien-thuc-quan-tri\/wp-content\/uploads\/2019\/11\/Ch\u1ea1y-qu\u1ea3ng-c\u00e1o-facebook-\u0111\u1ec3-b\u00e1n-h\u00e0ng-hi\u1ec7u-qu\u1ea3.jpg?resize=150%2C100&amp;ssl=1 150w, https:\/\/i0.wp.com\/bizuni.vn\/kien-thuc-quan-tri\/wp-content\/uploads\/2019\/11\/Ch\u1ea1y-qu\u1ea3ng-c\u00e1o-facebook-\u0111\u1ec3-b\u00e1n-h\u00e0ng-hi\u1ec7u-qu\u1ea3.jpg?resize=370%2C247&amp;ssl=1 370w, https:\/\/i0.wp.com\/bizuni.vn\/kien-thuc-quan-tri\/wp-content\/uploads\/2019\/11\/Ch\u1ea1y-qu\u1ea3ng-c\u00e1o-facebook-\u0111\u1ec3-b\u00e1n-h\u00e0ng-hi\u1ec7u-qu\u1ea3.jpg?w=1250&amp;ssl=1 1250w\" sizes=\"(max-width: 974px) 100vw, 974px\" data-recalc-dims=\"1\" \/><\/p>\n<p><strong><span style=\"font-size: 15pt; font-family: tahoma, arial, helvetica, sans-serif;\">C\u00e1ch t\u00ednh CPA (Cost Per Acquisition)<\/span><\/strong><\/p>\n<p><span style=\"font-size: 12pt; font-family: tahoma, arial, helvetica, sans-serif;\">Gi\u1ea3 s\u1eed b\u1ea1n \u0111\u00e3 xem x\u00e9t to\u00e0n b\u1ed9 chi ph\u00ed cho ti\u1ebfp th\u1ecb v\u00e0 b\u00e1n h\u00e0ng v\u00e0 quy\u1ebft \u0111\u1ecbnh d\u00f9ng 350 USD \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c m\u1ed9t kh\u00e1ch h\u00e0ng th\u00f4ng qua qu\u1ea3ng c\u00e1o Facebook. H\u00e3y \u0111\u1ea3o ng\u01b0\u1ee3c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n \u0111\u1ec3 xem CA l\u1ea1i 350 USD c\u00f3 h\u1ee3p l\u00fd kh\u00f4ng.<\/span><\/p>\n<p><span style=\"font-size: 12pt; font-family: tahoma, arial, helvetica, sans-serif;\">Ph\u1ec5u qu\u1ea3ng c\u00e1o Facebook \u0111\u01a1n gi\u1ea3n nh\u1ea5t bao g\u1ed3m b\u1ed1n tham s\u1ed1 x\u00e1c \u0111\u1ecbnh qua l\u1ea1i l\u1eabn nhau \u0111\u1ec3 t\u00ednh CPA. T\u1ef7 l\u1ec7 d\u01b0\u1edbi \u0111\u00e2y c\u1ee7a 4 tham s\u1ed1 n\u00e0y m\u00e0 t\u00f4i d\u00f9ng l\u00e0 t\u1ef7 l\u1ec7 ti\u00eau chu\u1ea9n cho th\u1eddi gian \u0111\u1ea7u, t\u1ef7 l\u1ec7 c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 kh\u00e1c.<\/span><\/p>\n<ul>\n<li><span style=\"font-size: 12pt; font-family: tahoma, arial, helvetica, sans-serif;\">T\u1ef7 l\u1ec7 nh\u1ea5p chu\u1ed9t (<strong>Click-Through Rate &#8211; CTR) <\/strong>&#8211; T\u1ef7 l\u1ec7 ng\u01b0\u1eddi nh\u1ea5p v\u00e0o qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n. CTR c\u1ee7a b\u1ea1n ph\u1ea3i s\u1ea5p x\u1ec9 ho\u1eb7c tr\u00ean 1%.<\/span><\/li>\n<li><span style=\"font-size: 12pt; font-family: tahoma, arial, helvetica, sans-serif;\">Chi ph\u00ed m\u1ed7i l\u1ea7n nh\u1ea5p <strong>(Cost Per Click &#8211; CPC)<\/strong> &#8211; Chi ph\u00ed c\u1ee7a m\u1ed9t l\u1ea7n truy c\u1eadp trang web. CPC th\u01b0\u1eddng n\u00ean d\u01b0\u1edbi 3 USD.<\/span><\/li>\n<li><span style=\"font-size: 12pt; font-family: tahoma, arial, helvetica, sans-serif;\">T\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng (<strong>Lead Conversion Rate\u00a0 &#8211; LCR<\/strong>) &#8211; T\u1ef7 l\u1ec7 l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp trang web tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng ch\u1ea5t l\u01b0\u1ee3ng cao. Gi\u00e1 tr\u1ecb n\u00e0y ph\u1ea3i l\u1edbn h\u01a1n ho\u1eb7c b\u1eb1ng 20%.<\/span><\/li>\n<li><span style=\"font-size: 12pt; font-family: tahoma, arial, helvetica, sans-serif;\">T\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i b\u00e1n h\u00e0ng (<strong>Sales Conversion Rate\u00a0<\/strong> <strong>&#8211; SCR<\/strong>) &#8211; T\u1ef7 l\u1ec7 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng chuy\u1ec3n \u0111\u1ed5i th\u00e0nh kh\u00e1ch h\u00e0ng th\u1ef1c. H\u00e3y \u0111\u1eb7t m\u1ee5c ti\u00eau t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i l\u1edbn h\u01a1n ho\u1eb7c b\u1eb1ng 5%.(C\u00e1c c\u00f4ng ty th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed th\u01b0\u1eddng b\u1ecf qua giai \u0111o\u1ea1n Chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 c\u00f3 T\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i b\u00e1n h\u00e0ng l\u1edbn h\u01a1n ho\u1eb7c b\u1eb1ng 1%.)<\/span><\/li>\n<\/ul>\n<p><span style=\"font-size: 12pt; font-family: tahoma, arial, helvetica, sans-serif;\">N\u1ebfu 10.000 ng\u01b0\u1eddi xem qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n v\u1edbi CTR l\u00e0 1%, b\u1ea1n s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c kho\u1ea3ng 100 l\u01b0\u1ee3t truy c\u1eadp trang web. V\u1edbi CPC 3 USD, b\u1ea1n s\u1ebd ph\u1ea3i 300 USD. V\u00ec 20% l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp c\u1ee7a b\u1ea1n s\u1ebd tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 5% trong s\u1ed1 c\u00e1c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u00f3 tr\u1edf th\u00e0nh doanh s\u1ed1 \u0111\u00f3ng, ch\u00fang ta c\u00f3 th\u1ec3 t\u00ednh ra b\u1ea1n c\u00f3 \u0111\u01b0\u1ee3c kho\u1ea3ng 20 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 m\u1ed9t kh\u00e1ch h\u00e0ng m\u1edbi.<\/span><\/p>\n<p><span style=\"font-size: 12pt; font-family: tahoma, arial, helvetica, sans-serif;\">CPA \u01b0\u1edbc t\u00ednh c\u1ee7a b\u1ea1n l\u00e0 300 USD m\u1ed7i kh\u00e1ch h\u00e0ng qua qu\u1ea3ng c\u00e1o Facebook, n\u1eb1m trong ng\u00e2n s\u00e1ch cho ph\u00e9p l\u00e0 350 USD. Chi ph\u00ed n\u00e0y c\u00f3 th\u1ec3 t\u0103ng khi b\u1ea1n m\u1edf r\u1ed9ng quy m\u00f4 v\u00e0 nh\u1eafm v\u00e0o \u0111\u1ed1i t\u01b0\u1ee3ng \u00edt tri\u1ec3n v\u1ecdng h\u01a1n, nh\u01b0ng mi\u1ec5n l\u00e0 CPA c\u1ee7a b\u1ea1n d\u01b0\u1edbi 350 USD, b\u1ea1n s\u1ebd ki\u1ebfm \u0111\u01b0\u1ee3c l\u1ee3i nhu\u1eadn kh\u1ea3 ch\u1ea5p.<\/span><\/p>\n<p><span style=\"font-size: 12pt; font-family: tahoma, arial, helvetica, sans-serif;\">C\u00e1c ph\u1ec5u ph\u1ee9c t\u1ea1p c\u00f3 th\u1ec3 bao g\u1ed3m nhi\u1ec1u qu\u1ea3ng c\u00e1o v\u00e0 \u0111i\u1ec3m chuy\u1ec3n \u0111\u1ed5i, nh\u01b0ng C\u00f4ng th\u1ee9c t\u0103ng tr\u01b0\u1edfng \u00a0\u0111\u1ea3m b\u1ea3o CPA &lt; AP v\u1eabn \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng. N\u1ebfu s\u1ed1 li\u1ec7u c\u1ee7a b\u1ea1n kh\u00e1c v\u1edbi nh\u1eefng s\u1ed1 li\u1ec7u chu\u1ea9n n\u00eau tr\u00ean, \u0111\u1eebng v\u1ed9i lo l\u1eafng. B\u1ea1n c\u00f3 th\u1ec3 v\u00e0 n\u00ean ph\u00e2n chia c\u00e1c \u00fd t\u01b0\u1edfng th\u1eed nghi\u1ec7m \u0111\u1ec3 c\u1ea3i thi\u1ec7n n\u1ebfu con s\u1ed1 c\u1ee7a b\u1ea1n kh\u00e1c xa v\u1edbi mong \u0111\u1ee3i. Cho \u0111\u1ebfn khi b\u1ea1n th\u1eed nghi\u1ec7m v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c s\u1ed1 li\u1ec7u t\u1ed1t h\u01a1n, \u0111\u1eebng lo l\u1eafng v\u00e0 l\u00e0m r\u1ed1i m\u1ecdi chuy\u1ec7n.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-3628\" src=\"https:\/\/i0.wp.com\/bizuni.vn\/kien-thuc-quan-tri\/wp-content\/uploads\/2019\/11\/facebook-marketing-blog-1400x800-890x495.png?resize=1013%2C564&#038;ssl=1\" alt=\"\" width=\"1013\" height=\"564\" srcset=\"https:\/\/i0.wp.com\/bizuni.vn\/kien-thuc-quan-tri\/wp-content\/uploads\/2019\/11\/facebook-marketing-blog-1400x800-890x495.png?resize=300%2C167&amp;ssl=1 300w, https:\/\/i0.wp.com\/bizuni.vn\/kien-thuc-quan-tri\/wp-content\/uploads\/2019\/11\/facebook-marketing-blog-1400x800-890x495.png?w=647&amp;ssl=1 647w\" sizes=\"(max-width: 1013px) 100vw, 1013px\" data-recalc-dims=\"1\" \/><\/p>\n<p><strong><span style=\"font-size: 15pt; font-family: tahoma, arial, helvetica, sans-serif;\">T\u1ed1i \u01b0u h\u00f3a Ph\u1ec5u T\u0103ng tr\u01b0\u1edfng b\u1ea3o \u0111\u1ea3m c\u1ee7a b\u1ea1n<\/span><\/strong><\/p>\n<p><span style=\"font-size: 12pt; font-family: tahoma, arial, helvetica, sans-serif;\">N\u1ebfu s\u1ed1 li\u1ec7u kh\u00f4ng \u0111\u1ea3m b\u1ea3o khi\u1ebfn CPA c\u1ee7a b\u1ea1n t\u1ed1n k\u00e9m h\u01a1n so v\u1edbi nh\u1eefng g\u00ec b\u1ea1n \u0111\u00e3 l\u1eadp ng\u00e2n s\u00e1ch, h\u00e3y b\u1eaft \u0111\u1ea7u v\u1edbi nh\u1eefng \u0111i\u1ec1u ch\u1ec9nh sau:<\/span><\/p>\n<p><strong><span style=\"font-size: 15pt; font-family: tahoma, arial, helvetica, sans-serif;\">T\u1ef7 l\u1ec7 nh\u1ea5p qu\u00e1 (CTR) th\u1ea5p ho\u1eb7c Chi ph\u00ed m\u1ed7i l\u1ea7n nh\u1ea5p (CPC) qu\u00e1 cao<\/span><\/strong><\/p>\n<p><span style=\"font-size: 12pt; font-family: tahoma, arial, helvetica, sans-serif;\">N\u1ebfu t\u1ef7 l\u1ec7 nh\u1ea5p c\u1ee7a b\u1ea1n gi\u1ea3m xu\u1ed1ng d\u01b0\u1edbi 1%, c\u00f3 th\u1ec3 Facebook ng\u1eebng hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n ho\u1eb7c hi\u1ec3n th\u1ecb ch\u00fang cho \u0111\u1ed1i t\u01b0\u1ee3ng \u1edf m\u1ee9c th\u1ee9 c\u1ea5p khi\u1ebfn l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp c\u1ee7a b\u1ea1n t\u0103ng v\u00e0 CPC t\u0103ng. \u0110\u1ec3 c\u1ea3i thi\u1ec7n t\u1ef7 l\u1ec7 nh\u1ea5p chu\u1ed9t, h\u00e3y \u0111i\u1ec1u ch\u1ec9nh v\u0103n b\u1ea3n qu\u1ea3ng c\u00e1o (ti\u00eau \u0111\u1ec1 v\u00e0 n\u1ed9i dung ch\u00ednh), t\u00ednh s\u00e1ng t\u1ea1o (h\u00ecnh \u1ea3nh ho\u1eb7c video) v\u00e0 n\u00eau b\u1eadt c\u00e1c l\u1ee3i \u00edch trong \u01b0u \u0111\u00e3i c\u1ee7a b\u1ea1n.<\/span><\/p>\n<p><span style=\"font-size: 12pt; font-family: tahoma, arial, helvetica, sans-serif;\">L\u1ecdc \u0111\u1ed1i t\u01b0\u1ee3ng xem qu\u1ea3ng c\u00e1o. \u0110i\u1ec1u ch\u1ec9nh v\u0103n b\u1ea3n, h\u00ecnh \u1ea3nh v\u00e0 k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng \u0111\u1ebfn \u0111\u1ed1i t\u01b0\u1ee3ng m\u00e0 b\u1ea1n \u0111\u00e3 ch\u1ecdn v\u00e0 \u0111\u1ea3m b\u1ea3o r\u1eb1ng kh\u00e1n gi\u1ea3 c\u1ee7a b\u1ea1n c\u00f3 mong mu\u1ed1n v\u00e0 ph\u01b0\u01a1ng ti\u1ec7n \u0111\u1ec3 h\u00e0nh \u0111\u1ed9ng.<\/span><\/p>\n<p><strong><span style=\"font-size: 15pt; font-family: tahoma, arial, helvetica, sans-serif;\">T\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng qu\u00e1 th\u1ea5p<\/span><\/strong><\/p>\n<p><span style=\"font-size: 12pt; font-family: tahoma, arial, helvetica, sans-serif;\">N\u1ebfu t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng kh\u00f4ng \u0111\u1ea1t \u0111\u01b0\u1ee3c 20% tr\u1edf l\u00ean, th\u00ec ho\u1eb7c l\u00e0 l\u1eddi h\u1ee9a \u0111\u1eb7t trong qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n kh\u00f4ng ph\u00f9 h\u1ee3p v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng m\u00e0 b\u1ea1n h\u01b0\u1edbng t\u1edbi, ho\u1eb7c l\u00e0 qu\u00e1 tr\u00ecnh t\u0103ng tr\u01b0\u1edfng qu\u00e1 kh\u00f3 kh\u0103n. H\u00e3y th\u1eed s\u1eed d\u1ee5ng c\u00f9ng m\u1ed9t h\u00ecnh \u1ea3nh v\u00e0 ti\u00eau \u0111\u1ec1 trong qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n v\u00e0 gi\u1ea3m c\u00e1c tr\u01b0\u1eddng bi\u1ec3u m\u1eabu trong c\u00e1c bi\u1ec3u m\u1eabu \u0111\u0103ng k\u00fd xu\u1ed1ng m\u1ee9c t\u1ed1i thi\u1ec3u. Ngo\u00e0i ra, h\u00e3y th\u1eed nh\u1eafm m\u1ee5c ti\u00eau l\u1ea1i \u0111\u1ebfn nh\u1eefng kh\u00e1ch kh\u00f4ng \u0111\u0103ng k\u00fd b\u1eb1ng c\u00e1ch n\u00eau r\u00f5 l\u1ee3i \u00edch c\u1ee7a vi\u1ec7c h\u00e0nh \u0111\u1ed9ng ngay b\u00e2y gi\u1edd ho\u1eb7c \u0111\u01b0a ra m\u1ed9t \u01b0u \u0111\u00e3i kh\u00e1c.<\/span><\/p>\n<p><strong><span style=\"font-size: 15pt; font-family: tahoma, arial, helvetica, sans-serif;\">T\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i th\u00e0nh doanh s\u1ed1 qu\u00e1 th\u1ea5p<\/span><\/strong><\/p>\n<p><span style=\"font-size: 12pt; font-family: tahoma, arial, helvetica, sans-serif;\">N\u1ebfu b\u1ea1n l\u00e0 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed c\u00f3 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i doanh s\u1ed1 d\u01b0\u1edbi 1%, gi\u1ecf h\u00e0ng ho\u1eb7c quy tr\u00ecnh b\u00e1n h\u00e0ng c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 c\u00f3 qu\u00e1 nhi\u1ec1u b\u1ea5t c\u1eadp. \u0110\u01a1n gi\u1ea3n h\u00f3a quy tr\u00ecnh b\u00e1n h\u00e0ng \u0111\u1ec3 gi\u1ea3m s\u1ef1 l\u1ed9n x\u1ed9n, ho\u1eb7c t\u0103ng ni\u1ec1m tin kh\u00e1ch h\u00e0ng b\u1eb1ng c\u00e1ch th\u00eam gi\u1ea5y ch\u1ee9ng nh\u1eadn v\u00e0 c\u00e1c d\u1ea5u hi\u1ec7u t\u1ecf r\u00f5 uy t\u00edn b\u00ean c\u1ea1nh c\u00e1c l\u1eddi k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng quan tr\u1ecdng.<\/span><\/p>\n<p><span style=\"font-size: 12pt; font-family: tahoma, arial, helvetica, sans-serif;\">Ngo\u00e0i ra, b\u1ea1n c\u0169ng c\u1ea7n t\u00ecm c\u00e1ch c\u1ea3i thi\u1ec7n qu\u00e1 tr\u00ecnh b\u00e1n h\u00e0ng. Trong th\u1eddi gian \u0111\u00f3, b\u1ea1n v\u1eabn c\u00f3 th\u1ec3 t\u0103ng doanh thu b\u1eb1ng c\u00e1ch b\u00e1n ch\u00e9o (cross-selling) v\u00e0 b\u00e1n th\u00eam (upselling) cho nh\u1eefng kh\u00e1ch h\u00e0ng \u0111\u00e3 chuy\u1ec3n \u0111\u1ed5i. B\u1ea1n c\u0169ng c\u00f3 th\u1ec3 c\u1ea3i thi\u1ec7n vi\u1ec7c gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng v\u1edbi c\u00e1c h\u1ee3p \u0111\u1ed3ng \u0111\u1ecbnh k\u1ef3. V\u00e2ng, \u0111\u00f3 l\u00e0 l\u00fd do t\u1ea1i sao nhi\u1ec1u c\u00f4ng ty ph\u1ea7n m\u1ec1m \u0111ang chuy\u1ec3n sang c\u00e1c m\u00f4 h\u00ecnh \u0111\u0103ng k\u00fd \u0111\u00e1m m\u00e2y.<\/span><\/p>\n<p><span style=\"font-size: 12pt; font-family: tahoma, arial, helvetica, sans-serif;\">Khi \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u00fang c\u00e1ch, C\u00f4ng th\u1ee9c t\u0103ng tr\u01b0\u1edfng CPA &lt; AP s\u1ebd bi\u1ebfn vi\u1ec7c marketinh tr\u00ean Facebook tr\u1edf th\u00e0nh m\u1ed9t m\u1ed1i \u0111\u1ea7u t\u01b0 ch\u1ee9 kh\u00f4ng c\u00f2n l\u00e0 m\u1ed9t kho\u1ea3n chi ph\u00ed. S\u1eed d\u1ee5ng c\u00f4ng th\u1ee9c, \u0111i\u1ec1u m\u1ea1o hi\u1ec3m nh\u1ea5t m\u00e0 b\u1ea1n n\u00ean l\u00e0m l\u00e0 m\u1ed9t ng\u00e2n s\u00e1ch ban \u0111\u1ea7u nh\u1ecf \u0111\u1ec3 th\u1eed nghi\u1ec7m xem c\u00e1c t\u00ednh to\u00e1n \u01b0\u1edbc t\u00ednh c\u1ee7a b\u1ea1n c\u00f3 \u0111\u00fang khi ch\u1ea1y th\u1ef1c t\u1ebf hay kh\u00f4ng.<\/span><\/p>\n<p><span style=\"font-size: 12pt; font-family: tahoma, arial, helvetica, sans-serif;\">N\u1ebfu l\u1ee3i nhu\u1eadn r\u00f2ng c\u1ee7a b\u1ea1n g\u1ea5p 3 l\u1ea7n CPA, ph\u1ec5u c\u1ee7a b\u1ea1n thu \u0111\u01b0\u1ee3c 3 USD cho m\u1ed7i 1 USD b\u1ea1n \u0111\u1ea7u t\u01b0. Thay v\u00ec h\u1ecfi \u201cT\u00f4i n\u00ean chi bao nhi\u00eau cho vi\u1ec7c ti\u1ebfp th\u1ecb?\u201d, h\u00e3y h\u1ecfi \u201cT\u00f4i mu\u1ed1n ki\u1ebfm ra bao nhi\u00eau?\u201d T\u00f4i \u0111a x\u00e2y d\u1ef1ng m\u1ed9t M\u00e1y t\u00ednh T\u0103ng tr\u01b0\u1edfng d\u1ef1a v\u00e0o Qu\u1ea3ng c\u00e1o Facebook (<a href=\"https:\/\/iwantoverflow.com\/facebook-ad-growth-calculator\/\">Facebook Ad Growth Calculator<\/a>) k\u1ebft h\u1ee3p C\u00f4ng th\u1ee9c T\u0103ng tr\u01b0\u1edfng \u0110\u1ea3m b\u1ea3o \u0111\u1ec3 gi\u00fap b\u1ea1n th\u1ef1c hi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c t\u0103ng tr\u01b0\u1edfng. Nh\u1eadp m\u1ee5c ti\u00eau doanh thu c\u1ee7a b\u1ea1n v\u00e0 n\u00f3 s\u1ebd \u01b0\u1edbc t\u00ednh s\u1ed1 l\u1ea7n hi\u1ec3n th\u1ecb v\u00e0 l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp qu\u1ea3ng c\u00e1o Facebook c\u1ea7n thi\u1ebft \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau \u0111\u00f3.<\/span><\/p>\n<p style=\"text-align: right;\"><strong><span style=\"font-size: 12pt; font-family: tahoma, arial, helvetica, sans-serif;\">www.entrepreneur.com<\/span><\/strong><\/p>\n<p><em><strong><span style=\"font-size: 17pt; font-family: tahoma, arial, helvetica, sans-serif;\">C\u00e1c kh\u00f3a h\u1ecdc c\u00f9ng ch\u1ee7 \u0111\u1ec1<\/span><\/strong><\/em><\/p>\n<p>M\u1eddi b\u1ea1n tham kh\u1ea3o:<\/p>\n<p><span style=\"color: #333399;\"><strong><a style=\"color: #333399;\" href=\"https:\/\/bizuni.vn\/digital-marketing\">DIGITAL MARKETING D\u00c0NH CHO CH\u1ee6 DOANH NGHI\u1ec6P, CEO V\u00c0 STARTUP<\/a><\/strong><\/span> (GV: <span style=\"color: #0000ff;\"><strong><a style=\"color: #0000ff;\" href=\"https:\/\/bizuni.vn\/giang-vien\/greg-gottfried-160.html\">Greg Gottfried<\/a><\/strong><\/span>)<\/p>\n<ul>\n<li>Kh\u00f3a h\u1ecdc cung c\u1ea5p ki\u1ebfn th\u1ee9c c\u01a1 b\u1ea3n, c\u00e1ch s\u1eed d\u1ee5ng t\u1ea5t c\u1ea3 c\u00e1c c\u00f4ng c\u1ee5 Digital Marketing: Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, T\u1ea1o trang Web, t\u1ea1o v\u00e0 s\u1eed d\u1ee5ng c\u00e1c trang m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ec3 c\u00f3 Free traffic, Google Places, Email Marketing, Email Marketing, SEO, Qu\u1ea3ng c\u00e1o Google, Google Analytics\u2026<\/li>\n<li>H\u01b0\u1edbng d\u1eabn chi ti\u1ebft l\u00ean vi\u1ec7c l\u00ean k\u1ebf ho\u1ea1ch v\u00e0 th\u1ef1c hi\u1ec7n c\u00e1c chi\u1ebfn d\u1ecbch Digital Marketing v\u00e0 Social Media hi\u1ec7u qu\u1ea3.<\/li>\n<\/ul>\n<p><span style=\"color: #333399;\"><strong><a style=\"color: #333399;\" href=\"https:\/\/bizuni.vn\/truyen-thong-marketing-chi-phi-thap\">TRUY\u1ec0N TH\u00d4NG MARKETING CHI PH\u00cd TH\u1ea4P<\/a><\/strong><\/span> (GV: <span style=\"color: #0000ff;\"><strong><a style=\"color: #0000ff;\" href=\"https:\/\/bizuni.vn\/giang-vien\/le-quoc-vinh-118.html\">L\u00ea Qu\u1ed1c Vinh<\/a><\/strong><\/span>)<\/p>\n<ul>\n<li>Hi\u1ec3u r\u00f5 v\u00e0 th\u1ef1c thi x\u00e2y d\u1ef1ng con \u0111\u01b0\u1eddng th\u01b0\u01a1ng hi\u1ec7u cho doanh nghi\u1ec7p<\/li>\n<li>T\u1ed1i \u01b0u h\u00f3a \u0111\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u nh\u1edd n\u1eafm b\u1eaft h\u00e0nh tr\u00ecnh tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng ki\u1ec3u m\u1edbi<\/li>\n<li>Ti\u1ebfp c\u1eadn m\u00f4 h\u00ecnh chuy\u1ec3n \u0111\u1ed5i hi\u1ec7n \u0111\u1ea1i trong ph\u00e2n t\u00edch tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng v\u00e0 \u201c\u0111i\u1ec3m ch\u1ea1m\u201d c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u<\/li>\n<li>N\u1eafm v\u1eefng m\u00f4 h\u00ecnh marketing mix hi\u1ec7n \u0111\u1ea1i<\/li>\n<li>H\u01b0\u1edbng d\u1eabn 5 b\u01b0\u1edbc th\u1ef1c hi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng \u0111a ph\u01b0\u01a1ng ti\u1ec7n cho th\u01b0\u01a1ng hi\u1ec7u<\/li>\n<li>H\u01b0\u1edbng d\u1eabn x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung marketing \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a doanh thu<\/li>\n<\/ul>\n<p><span style=\"color: #333399;\"><strong><a style=\"color: #333399;\" href=\"https:\/\/bizuni.vn\/marketing-7p\">M\u00d4 H\u00ccNH CHI\u1ebeN L\u01af\u1ee2C MARKETING 7P<\/a><\/strong><\/span> (GV: <span style=\"color: #0000ff;\"><strong><a style=\"color: #0000ff;\" href=\"https:\/\/bizuni.vn\/giang-vien\/vo-van-quang-104.html\">V\u00f5 V\u0103n Quang<\/a><\/strong><\/span>)<\/p>\n<ul>\n<li>Ti\u1ebfp c\u1eadn ph\u01b0\u01a1ng ph\u00e1p \u0111\u1ed9c quy\u1ec1n: 3 c\u1ea5p \u0111\u1ed9 c\u1ee7a m\u00f4 h\u00ecnh 7P<\/li>\n<li>H\u01b0\u1edbng d\u1eabn chi ti\u1ebft ph\u00e2n t\u00edch marketing SWOT th\u00f4ng qua v\u00ed d\u1ee5 th\u1ef1c t\u1ebf<\/li>\n<li>H\u01b0\u1edbng d\u1eabn c\u00f4ng c\u1ee5 \u201cBrand Diagnosis\u201d k\u1ebft h\u1ee3p d\u1eef li\u1ec7u marketing \u0111\u1ec3 ph\u00e2n t\u00edch h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u<\/li>\n<li>Ph\u00e2n t\u00edch m\u00f4 h\u00ecnh K\u00e9o &amp; \u0110\u1ea9y t\u1eeb t\u00ecnh hu\u1ed1ng th\u1ef1c t\u1ebf<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>\u0110\u00e2y l\u00e0 tr\u00f2 tr\u01a1i c\u1ee7a nh\u1eefng con s\u1ed1. Martin Smith &#8211; Chuy\u00ean gia v\u1ec1 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 CEO c\u1ee7a Overflow Marketing Solutions Ch\u1ea1y m\u1ed9t chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o&hellip;<\/p>\n","protected":false},"author":14,"featured_media":3627,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[21,22],"tags":[71,66,65],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/bizuni.vn\/kien-thuc-quan-tri\/wp-content\/uploads\/2019\/11\/ban-hang-tren-facebook-nhung-dieu-ban-can-biet-de-bat-dau-kinh-doanh.jpg?fit=600%2C338&ssl=1","_links":{"self":[{"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/posts\/3625"}],"collection":[{"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/comments?post=3625"}],"version-history":[{"count":0,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/posts\/3625\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/media\/3627"}],"wp:attachment":[{"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/media?parent=3625"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/categories?post=3625"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/tags?post=3625"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}