{"id":3639,"date":"2019-11-04T17:59:16","date_gmt":"2019-11-04T10:59:16","guid":{"rendered":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/?p=3639"},"modified":"2022-10-15T22:47:50","modified_gmt":"2022-10-15T15:47:50","slug":"khan-gia-di-dong-quyet-dinh-tuong-lai-cua-ban","status":"publish","type":"post","link":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/khan-gia-di-dong-quyet-dinh-tuong-lai-cua-ban\/","title":{"rendered":"Kh\u00e1n gi\u1ea3 di \u0111\u1ed9ng quy\u1ebft \u0111\u1ecbnh t\u01b0\u01a1ng lai c\u1ee7a b\u1ea1n"},"content":{"rendered":"

L\u00e0m \u201cb\u00e9n\u201d n\u1ed9i dung khi\u1ebfn ng\u01b0\u1eddi d\u00f9ng di \u0111\u1ed9ng \u0111\u1ecdc, th\u00edch th\u00fa v\u00e0 chia s\u1ebb \u0111\u1ec3 th\u00fac \u0111\u1ea9y chi\u1ebfn l\u01b0\u1ee3c marketing truy\u1ec1n mi\u1ec7ng cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n ch\u1ec9 v\u1edbi 7 b\u01b0\u1edbc.<\/span><\/strong><\/p>\n

Susan Gunelius<\/strong> – Chuy\u00ean gia marketing , x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u, qu\u1ea3ng c\u00e1o, email v\u00e0 truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i<\/em><\/p>\n

V\u00e0o th\u00e1ng 12 n\u0103m 2017, 56,74% l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp internet \u0111\u1ebfn t\u1eeb c\u00e1c thi\u1ebft b\u1ecb di \u0111\u1ed9ng (bao g\u1ed3m c\u1ea3 m\u00e1y t\u00ednh b\u1ea3ng), trong khi l\u01b0\u1ee3ng truy c\u1eadp t\u1eeb m\u00e1y b\u00e0n chi\u1ebfm 43,26%, theo d\u1eef li\u1ec7u t\u1eeb Statcorer. Con s\u1ed1 t\u1eeb thi\u1ebft b\u1ecb \u0111i\u1ec7n t\u1eed di \u0111\u1ed9ng \u0111\u00f3 d\u1ef1 ki\u1ebfn \u200b\u200bs\u1ebd ti\u1ebfp t\u1ee5c t\u0103ng, c\u00f3 ngh\u0129a l\u00e0 trang web v\u00e0 n\u1ed9i dung tr\u1ef1c tuy\u1ebfn c\u1ee7a b\u1ea1n ph\u1ea3i \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u h\u00f3a cho kh\u00e1n gi\u1ea3 di \u0111\u1ed9ng ho\u1eb7c b\u1ea1n s\u1ebd m\u1ea5t c\u01a1 h\u1ed9i ph\u00e1t tri\u1ec3n doanh nghi\u1ec7p, th\u01b0\u01a1ng hi\u1ec7u v\u00e0 doanh s\u1ed1 c\u1ee7a m\u00ecnh.<\/span><\/p>\n

T\u1ed1i \u01b0u h\u00f3a di \u0111\u1ed9ng kh\u00f4ng ch\u1ec9 \u0111\u01a1n gi\u1ea3n l\u00e0 ph\u00e1t tri\u1ec3n website \u0111\u1ec3 hi\u1ec3n th\u1ecb t\u1ed1t n\u1ed9i dung l\u00ean c\u00e1c thi\u1ebft b\u1ecb di \u0111\u1ed9ng, m\u00e0 c\u00f2n c\u1ea7n ph\u00e1t tri\u1ec3n n\u1ed9i dung ri\u00eang cho kh\u1ea3n gi\u1ea3 di \u0111\u1ed9ng.<\/span><\/p>\n

Th\u1ef1c t\u1ebf, kh\u00e1n gi\u1ea3 di \u0111\u1ed9ng ti\u00eau th\u1ee5 n\u1ed9i dung kh\u00e1c v\u1edbi kh\u00e1n gi\u1ea3 s\u1eed d\u1ee5ng m\u00e1y b\u00e0n. H\u1ecd c\u00f3 nh\u1eefng k\u1ef3 v\u1ecdng kh\u00e1c nhau v\u1ec1 n\u1ed9i dung v\u00e0 b\u1ea1n c\u1ea7n ph\u1ea3i \u0111\u00e1p \u1ee9ng nh\u1eefng mong mu\u1ed1n \u0111\u00f3 ho\u1eb7c n\u1ed9i dung c\u1ee7a b\u1ea1n s\u1ebd kh\u00f4ng mang l\u1ea1i b\u1ea5t k\u1ef3 t\u00e1c \u0111\u1ed9ng n\u00e0o. Kh\u00e1ch truy c\u1eadp tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng c\u00f3 th\u1ec3 nh\u1ea5p v\u00e0o n\u1ed9i dung c\u1ee7a b\u1ea1n v\u00e0 kh\u00f4ng bao gi\u1edd quay l\u1ea1i.<\/span><\/p>\n

\u0110\u1ec3 tr\u00e1nh \u0111i\u1ec1u \u0111\u00f3, 7 b\u01b0\u1edbc sau s\u1ebd gi\u00fap b\u1ea1n t\u1ea1o ra n\u1ed9i dung thu h\u00fat kh\u00e1n gi\u1ea3 di \u0111\u1ed9ng.<\/span><\/p>\n

1.Vi\u1ebft c\u00e1c ti\u00eau \u0111\u1ec1 c\u00f3 li\u00ean quan, thu h\u00fat s\u1ef1 ch\u00fa \u00fd.<\/span><\/strong><\/p>\n

Ti\u00eau \u0111\u1ec1 c\u1ee7a b\u1ea1n n\u00ean ch\u1ea1m \u0111\u1ebfn c\u1ea3m x\u00fac v\u00e0 h\u1ee9a h\u1eb9n m\u1ed9t c\u00e1i g\u00ec \u0111\u00f3 h\u1eefu \u00edch, c\u00f3 \u00fd ngh\u0129a ho\u1eb7c gi\u1ea3i tr\u00ed cho kh\u00e1n gi\u1ea3 m\u1ee5c ti\u00eau. C\u1ed1 g\u1eafng g\u00e2y t\u00f2 m\u00f2 cho kh\u00e1n gi\u1ea3 di \u0111\u1ed9ng, \u0111\u1ec3 h\u1ecd h\u1ee9ng th\u00fa l\u1ef1c nh\u1ea5p v\u00e0o ng\u00e0y khi v\u1eeba \u0111\u1ecdc ti\u00eau \u0111\u1ec1 c\u1ee7a m\u1ed9t b\u00e0i post tr\u00ean m\u1ea1ng x\u00e3 h\u00f4i, m\u1ed9t email thi\u1ebfp th\u1ecb hay b\u1ea5t c\u1ee9 \u0111\u00e2u tr\u00ean m\u1ea1ng.<\/span><\/p>\n

Tuy nhi\u00ean, \u0111\u1eebng qu\u00e1 s\u00e1ng t\u1ea1o m\u00e0 vi\u1ebft ti\u00eau \u0111\u1ec1 kh\u00f4ng li\u00ean quan. N\u1ed9i dung c\u1ee7a b\u1ea1n ph\u1ea3i cung c\u1ea5p nh\u1eefng \u0111i\u1ec1u li\u00ean quan t\u1edbi ti\u00eau \u0111\u1ec1, n\u1ebfu kh\u00f4ng kh\u00e1n gi\u1ea3 s\u1ebd m\u1ea5t ni\u1ec1m tin v\u00e0o th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n.<\/span><\/p>\n

2. Truy\u1ec1n \u0111\u1ea1t th\u00f4ng tin quan tr\u1ecdng nh\u1ea5t tr\u01b0\u1edbc ti\u00ean<\/span><\/strong><\/p>\n

Lu\u00f4n b\u1eaft \u0111\u1ea7u v\u1edbi nh\u1eefng th\u00f4ng \u0111i\u1ec7p quan tr\u1ecdng nh\u1ea5t \u0111\u1ec3 kh\u00e1n gi\u1ea3 di \u0111\u1ed9ng kh\u00f4ng c\u00f3 c\u01a1 h\u1ed9i b\u1ecf l\u1ee1 ch\u00fang. K\u00e9o xu\u1ed1ng nh\u1eefng n\u1ed9i dung d\u00e0i \u0111\u1ec3 \u0111\u1ecdc tr\u00ean thi\u1ec7t b\u1ecb di \u0111\u1ecdc c\u00f3 th\u1ec3 g\u00e2y b\u1ef1c b\u1ed9i, v\u00ec v\u1eady \u0111\u1eebng n\u00ean gi\u1edbi thi\u1ec7u d\u00e0i d\u00f2ng. Thay v\u00e0o \u0111\u00f3, h\u00e3y t\u01b0 duy nh\u01b0 m\u1ed9t nh\u00e0 b\u00e1o v\u00e0 vi\u1ebft ngay v\u00e0o tr\u1ecdng \u0111i\u1ec3m. B\u1ea1n c\u00f3 th\u1ec3 gi\u1ea3i th\u00edch chi ti\u1ebft v\u00e0 k\u1ec3 chuy\u1ec7n sau khi truy\u1ec1n \u0111\u1ea1t nh\u1eefng \u0111i\u1ec3m ch\u00ednh y\u1ebfu.<\/span><\/p>\n

3. H\u00e3y c\u00f4 \u0111\u1ecdng<\/span><\/strong><\/p>\n

Kh\u00e1n gi\u1ea3 di \u0111\u1ed9ng l\u01b0\u1edbt \u0111i r\u1ea5t nhanh ch\u00f3ng, v\u00ec v\u1eady n\u1ed9i dung c\u1ee7a b\u1ea1n ph\u1ea3i ng\u1eafn g\u1ecdn v\u00e0 r\u00f5 r\u00e0ng. \u0110i\u1ec1u \u0111\u00f3 kh\u00f4ng c\u00f3 ngh\u0129a l\u00e0 b\u1ea1n ch\u1ec9 n\u00ean vi\u1ebft nh\u1eefng post v\u1ecfn v\u1eb9n tr\u00ean d\u01b0\u1edbi 100 t\u1eeb. C\u00f4 \u0111\u1ecdng kh\u00f4ng nh\u1ea5t thi\u1ebft c\u00f3 ngh\u0129a l\u00e0 ng\u1eafn. \u0110i\u1ec1u \u0111\u00f3 c\u00f3 ngh\u0129a l\u00e0 b\u1ea1n n\u00ean truy\u1ec1n \u0111\u1ea1t nh\u1eefng th\u00f4ng \u0111i\u1ec7p quan tr\u1ecdng nh\u1ea5t c\u1ee7a m\u00ecnh tr\u01b0\u1edbc ti\u00ean (xem b\u01b0\u1edbc 2, \u1edf tr\u00ean) v\u00e0 nh\u1eefng th\u00f4ng \u0111i\u1ec7p ph\u1ea3i \u0111\u00fang tr\u1ecdng t\u00e2m v\u00e0 d\u1ec5 d\u00e0ng hi\u1ec3u \u0111\u01b0\u1ee3c ngay l\u1eadp t\u1ee9c m\u00e0 kh\u00f4ng b\u1ecb r\u1ed1i hay lan man.<\/span><\/p>\n

\"\"<\/p>\n

4. S\u1eed d\u1ee5ng c\u00e1c ti\u00eau \u0111\u1ec1 m\u1ed9t c\u00e1ch chi\u1ebfn l\u01b0\u1ee3c.<\/span><\/strong><\/p>\n

Ti\u00eau \u0111\u1ec1 c\u1ef1c k\u1ef3 quan tr\u1ecdng trong vi\u1ec7c gi\u00fap kh\u00e1n gi\u1ea3 di \u0111\u1ed9ng d\u1ec5 d\u00e0ng qu\u00e9t nhanh n\u1ed9i dung c\u1ee7a b\u1ea1n. C\u00e1c chi ti\u1ebft quan tr\u1ecdng nh\u1ea5t c\u1ee7a b\u1ea1n n\u00ean hi\u1ec3n th\u1ecb trong ti\u00eau \u0111\u1ec1 v\u00e0 ti\u00eau \u0111\u1ec1 ph\u1ee5, \u0111\u1ec3 ng\u01b0\u1eddi \u0111\u1ecdc c\u00f3 th\u1ec3 k\u00e9o nhanh, t\u00ecm c\u00e1c \u0111i\u1ec3m quan tr\u1ecdng v\u1edbi h\u1ecd v\u00e0 sau \u0111\u00f3 \u0111\u1ecdc c\u00e1c chi ti\u1ebft cho c\u00e1c \u0111i\u1ec3m \u0111\u00f3. R\u1ea5t kh\u00f3 \u0111\u1ec3 c\u00f3 th\u1ec3 \u0111\u1ecdc n\u1ed9i dung d\u00e0i tr\u00ean c\u00e1c thi\u1ebft b\u1ecb di \u0111\u1ed9ng nh\u1ecf, v\u00ec v\u1eady h\u00e3y s\u1eed d\u1ee5ng c\u00e1c lo\u1ea1i ti\u00eau \u0111\u1ec1 nh\u01b0 m\u1ed9t b\u1ea3ng ch\u1ec9 d\u1eabn gi\u00fap kh\u00e1n gi\u1ea3 di \u0111\u1ed9ng d\u1ec5 d\u00e0ng \u0111\u1ecdc h\u01a1n.<\/span><\/p>\n

5. S\u1eed d\u1ee5ng danh s\u00e1ch<\/span><\/strong><\/p>\n

Gi\u1ed1ng nh\u01b0 c\u00e1c ti\u00eau \u0111\u1ec1 gi\u00fap kh\u00e1n gi\u1ea3 di \u0111\u1ed9ng d\u1ec5 d\u00e0ng qu\u00e9t n\u1ed9i dung h\u01a1n, danh s\u00e1ch c\u0169ng v\u1eady. S\u1eed d\u1ee5ng n\u00fat li\u1ec7t k\u00ea v\u00e0 v\u00e0 \u0111\u00e1nh s\u1ed1 \u0111\u1ec3 ng\u1eaft \u0111o\u1ea1n c\u00e1c v\u0103n b\u1ea3n d\u00e0i. N\u1ebfu b\u1ea1n s\u1eed d\u1ee5ng n\u00fat li\u1ec7t k\u00ea v\u00e0 \u0111\u00e1nh s\u1ed1, h\u00e3y \u0111\u1ea3m b\u1ea3o n\u1ed9i dung trong t\u1eebng m\u1ee5c ph\u1ea3i ng\u1eafn g\u1ecdn, n\u1ebfu ch\u00fang d\u00e0i h\u01a1n v\u00e0i ba d\u00f2ng, h\u00e3y c\u00e2n nh\u1eafc \u0111\u1ebfn vi\u1ec7c d\u00f9ng ti\u00eau \u0111\u1ec1 v\u00e0 ti\u00eau \u0111\u1ec1 ph\u1ee5.<\/span><\/p>\n

6. \u0110\u00ednh k\u00e8m h\u00ecnh \u1ea3nh v\u00e0 video<\/span><\/strong><\/p>\n

H\u00ecnh \u1ea3nh v\u00e0 video l\u00e0 c\u00f4ng c\u1ee5 r\u1ea5t t\u1ed1t ng\u1eaft \u0111o\u1ea1n nh\u1eefng b\u00e0i n\u1eb7ng v\u0103n b\u1ea3n. Tuy nhi\u00ean, tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng, ch\u00fang l\u00e0 m\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 khi\u1ebfn kh\u00e1n gi\u1ea3 nh\u1ea5p v\u00e0o v\u00e0 \u0111\u1ecdc b\u00e0i c\u1ee7a b\u1ea1n. Do \u0111\u00f3, h\u00e3y s\u1eed d\u1ee5ng ch\u00fang m\u1ed9t c\u00e1ch chi\u1ebfn l\u01b0\u1ee3c. V\u00ed d\u1ee5, h\u00e3y th\u1eed s\u1eed d\u1ee5ng h\u00ecnh \u1ea3nh ho\u1eb7c video \u0111\u1ec3 truy\u1ec1n \u0111\u1ea1t th\u00f4ng \u0111i\u1ec7p c\u1ee7a b\u1ea1n thay v\u00ec s\u1eed d\u1ee5ng c\u00e1c \u0111o\u1ea1n v\u0103n b\u1ea3n d\u00e0i. Kh\u00e1n gi\u1ea3 di \u0111\u1ed9ng r\u1ea5t hay xem n\u1ed9i dung video, v\u00ec v\u1eady \u0111\u0103ng t\u1ea3i n\u1ed9i dung b\u1eb1ng video l\u00e0 \u0111i\u1ec1u r\u1ea5t h\u1ee3p l\u00fd.<\/span><\/p>\n

7. Lo\u1ea1i b\u1ecf t\u00ednh l\u1ed9n x\u1ed9n<\/span><\/strong><\/p>\n

S\u1ef1 l\u1ed9n x\u1ed9n kh\u00f4ng ch\u1ec9 c\u1ea3n tr\u1edf n\u1ed9i dung c\u1ee7a b\u1ea1n tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng m\u00e0 c\u00f2n c\u00f3 th\u1ec3 l\u00e0m ch\u1eadm qu\u00e1 tr\u00ecnh t\u1ea3i trang. Kh\u00e1n gi\u1ea3 di \u0111\u1ed9ng s\u1ebd kh\u00f4ng ch\u1edd trang c\u1ee7a b\u1ea1n t\u1ea3i xong ho\u1eb7c d\u00e0nh th\u1eddi gian luwts xung quanh t\u00ecm n\u1ed9i dung ch\u00ednh n\u1eb1m h\u1ed7n \u0111\u1ed9n trong m\u1edb qu\u1ea3ng c\u00e1o, h\u00ecnh \u1ea3nh v\u00e0 li\u00ean k\u1ebft kh\u00f4ng li\u00ean quan. Lo\u1ea1i b\u1ecf s\u1ef1 l\u1ed9n x\u1ed9n s\u1ebd gi\u00fap kh\u00e1ch truy c\u1eadp di \u0111\u1ed9ng \u00a0c\u00f3 kh\u1ea3 n\u0103ng \u0111\u1ecdc b\u00e0i, tham gia v\u00e0 chia s\u1ebb n\u1ed9i dung c\u1ee7a b\u1ea1n tr\u00ean ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i cao h\u01a1n, \u0111i\u1ec1u n\u00e0y t\u1ea1o ra ti\u1ebfp th\u1ecb truy\u1ec1n mi\u1ec7ng cho doanh nghi\u1ec7p c\u1ee7a b\u1ea1n.<\/span><\/p>\n

C\u00e1c b\u01b0\u1edbc ti\u1ebfp theo<\/span><\/strong><\/p>\n

N\u1ebfu b\u1ea1n kh\u00f4ng ngay l\u1eadp t\u1ee9c thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a ng\u01b0\u1eddi d\u00f9ng di \u0111\u1ed9ng, nh\u1eefng ng\u01b0\u1eddi truy c\u1eadp v\u00e0o n\u1ed9i dung c\u1ee7a b\u1ea1n, b\u1ea1n s\u1ebd m\u1ea5t c\u01a1 h\u1ed9i chia s\u1ebb th\u00f4ng \u0111i\u1ec7p th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh v\u00e0 k\u1ebft n\u1ed1i v\u1edbi h\u1ecd. V\u00ec v\u1eady, h\u00e3y nhanh ch\u00f3ng \u0111i\u1ec1u ch\u1ec9nh c\u00e1ch vi\u1ebft v\u00e0 tr\u00ecnh b\u00e0y n\u1ed9i dung c\u1ee7a m\u00ecnh \u0111\u1ec3 thu h\u00fat \u0111\u1ed1i t\u01b0\u1ee3ng n\u00e0y. N\u1ebfu b\u1ea1n kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t ng\u01b0\u1eddi vi\u1ebft t\u1ed1t, h\u00e3y nh\u1edd s\u1ef1 gi\u00fap \u0111\u1ee1 c\u1ee7a m\u1ed9t chuy\u00ean gia. Nh\u01b0ng ch\u00fa \u00fd, \u0111\u1eebng tin v\u00e0o nh\u1eefng ng\u01b0\u1eddi m\u00f4i gi\u1edbi ho\u1eb7c c\u00e1c c\u00f4ng ty n\u1ed9i dung r\u1ebb ti\u1ec1n. Google kh\u00f4ng \u01b0a n\u1ed9i dung ch\u1ea5t l\u01b0\u1ee3ng k\u00e9m, v\u00e0 n\u00f3 s\u1ebd l\u00e0m gi\u1ea3m l\u01b0u l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm cho trang c\u1ee7a b\u1ea1n.<\/span><\/p>\n

www.entrepreneur.com<\/span><\/strong><\/p>\n

C\u00e1c kh\u00f3a h\u1ecdc c\u00f9ng ch\u1ee7 \u0111\u1ec1<\/span><\/strong><\/em><\/p>\n

M\u1eddi b\u1ea1n tham kh\u1ea3o:<\/p>\n

DIGITAL MARKETING D\u00c0NH CHO CH\u1ee6 DOANH NGHI\u1ec6P, CEO V\u00c0 STARTUP<\/a><\/strong><\/span> (GV: Greg Gottfried<\/a><\/strong><\/span>)<\/p>\n