{"id":3650,"date":"2019-11-05T17:31:19","date_gmt":"2019-11-05T10:31:19","guid":{"rendered":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/?p=3650"},"modified":"2022-10-15T22:47:50","modified_gmt":"2022-10-15T15:47:50","slug":"5-xu-huong-tiep-thi-hieu-qua-nhat-2020-ma-cac-chuyen-gia-marketing-hang-dau-khuyen-ban-nen-theo-duoi","status":"publish","type":"post","link":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/5-xu-huong-tiep-thi-hieu-qua-nhat-2020-ma-cac-chuyen-gia-marketing-hang-dau-khuyen-ban-nen-theo-duoi\/","title":{"rendered":"5 xu h\u01b0\u1edbng ti\u1ebfp th\u1ecb hi\u1ec7u qu\u1ea3 nh\u1ea5t 2020 m\u00e0 c\u00e1c chuy\u00ean gia marketing h\u00e0ng \u0111\u1ea7u khuy\u00ean b\u1ea1n n\u00ean theo \u0111u\u1ed5i"},"content":{"rendered":"

Kh\u00e1m ph\u00e1 c\u00e1ch t\u1ed1i \u01b0u h\u00f3a k\u00eanh online c\u1ee7a b\u1ea1n trong m\u1ed9t m\u00f4i tr\u01b0\u1eddng qu\u00e1 s\u1ed1 \u0111\u00f4ng \u0111\u00fac v\u00e0 \u1ed3n \u00e0o.<\/span><\/strong><\/p>\n

Terry Rice<\/strong> – Chuy\u00ean gia Digital Marketing, Doanh nh\u00e2n<\/em><\/p>\n

\u00d4ng Warren Buffet t\u1eebng chia s\u1ebb v\u1edbi t\u1ea1p ch\u00ed Forbes, \u201cR\u00fat cu\u1ed9c, c\u00f3 m\u1ed9t kho\u1ea3n \u0111\u1ea7u t\u01b0 c\u00f3 th\u1ec3 thay th\u1ebf t\u1ea5t c\u1ea3 nh\u1eefng kho\u1ea3n kh\u00e1c: \u0110\u1ea7u t\u01b0 v\u00e0o b\u1ea3n th\u00e2n.\u201d R\u00f5 r\u00e0ng, \u00f4ng \u1ea5y l\u00e0 ng\u01b0\u1eddi hi\u1ec3u bi\u1ebft v\u1ec1 \u0111\u1ea7u t\u01b0, v\u00ec v\u1eady \u0111\u00e2y ch\u00ednh l\u00e0 l\u1eddi khuy\u00ean tuy\u1ec7t v\u1eddi cho m\u1ecdi ch\u1ee7 doanh nghi\u1ec7p.<\/span><\/p>\n

V\u1eady \u0111\u00e2u l\u00e0 c\u00e1ch t\u1ed1t nh\u1ea5t \u0111\u1ec3 \u0111\u1ea7u t\u01b0 v\u00e0o b\u1ea3n th\u00e2n? \u0110\u00f3 ch\u00ednh l\u00e0 ki\u1ebfn th\u1ee9c. Ki\u1ebfn th\u1ee9c tr\u00ean gh\u00ea nh\u00e0 tr\u01b0\u1eddng l\u00e0 ch\u01b0a \u0111\u1ee7. Nh\u01b0 \u00f4ng Jim Rohn \u0111\u00e3 n\u00f3i, \u201cgi\u00e1o d\u1ee5c ch\u00ednh th\u1ed1ng s\u1ebd gi\u00fap b\u1ea1n ki\u1ebfm s\u1ed1ng; gi\u00e1o d\u1ee5c t\u1ef1 th\u00e2n s\u1ebd gi\u00fap b\u1ea1n c\u00f3 c\u1ea3 gia t\u00e0i.\u201d<\/span><\/p>\n

Tham gia v\u00e0o c\u00e1c bu\u1ed5i h\u1ed9i ngh\u1ecb l\u00e0 m\u1ed9t c\u00e1ch hay \u0111\u1ec3 gia t\u0103ng l\u01b0\u1ee3ng ki\u1ebfn th\u1ee9c t\u1ef1 h\u1ecdc c\u1ee7a b\u1ea1n. Tuy nhi\u00ean, vi\u1ec7c di chuy\u1ec3n v\u00e0 c\u00e1c chi ph\u00ed li\u00ean quan c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng ti\u00eau c\u1ef1c \u0111\u00e1ng k\u1ec3 \u0111\u1ebfn vi\u1ec7c x\u00e2y d\u1ef1ng kho t\u1eb1ng ki\u1ebfn th\u1ee9c b\u1ea3n th\u00e2n.<\/span><\/p>\n

M\u1ed9t h\u1ed9i ngh\u1ecb truy\u1ec1n h\u00ecnh tr\u1ef1c ti\u1ebfp 24 gi\u1edd SEMrush<\/a> v\u1ec1 marketing \u0111\u00e3 di\u1ec5n ra \u0111\u00fang ng\u00e0y Global Marketing Day<\/a> 30\/10 \u0111\u00e3 gi\u00fap r\u1ea5t nhi\u1ec1u ng\u01b0\u1eddi mong mu\u1ed1n tham gia h\u1ed9i ngh\u1ecb ti\u1ebft ki\u1ec7m \u0111\u01b0\u1ee3c chi ph\u00ed c\u0169ng nh\u01b0 th\u1eddi gian \u0111i l\u1ea1i. M\u1ed9t lo\u1ea1t c\u00e1c chuy\u00ean gia \u0111\u00e3 tham d\u1ef1 h\u1ed9i ngh\u1ecb v\u00e0 \u0111\u01b0a ra nh\u1eefng l\u1eddi khuy\u00ean v\u1ec1 ki\u1ebfn th\u1ee9c, k\u1ef9 n\u0103ng \u0111\u1ec3 c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh m\u1ed9t nh\u00e0 ti\u1ebfp th\u1ecb th\u00e0nh c\u00f4ng th\u00e0nh c\u00f4ng.<\/span><\/p>\n

Vinh d\u1ef1 l\u00e0 m\u1ed9t ph\u1ea7n c\u1ee7a h\u1ed9i ngh\u1ecb, t\u00f4i \u0111\u00e3 c\u01a1 h\u1ed9i ph\u1ecfng v\u1ea5n m\u1ed9t s\u1ed1 di\u1ec5n gi\u1ea3 v\u00e0 \u0111\u01b0\u1ee3c h\u1ecd chia s\u1ebb c\u00e1c xu h\u01b0\u1edbng marketing hi\u1ec7u qu\u1ea3 nh\u1ea5t n\u0103m 2020 c\u0169ng nh\u01b0 nh\u1eefng \u0111i\u1ec1u b\u1ea1n n\u00ean l\u00e0m ngay h\u00f4m nay \u0111\u1ec3 c\u00f3 th\u1ec3 gia t\u0103ng m\u1ee9c \u1ea3nh h\u01b0\u1edfng c\u1ee7a c\u00e1c chi\u1ebfn d\u1ecbch marketing online cho c\u00f4ng ty b\u1ea1n.<\/span><\/p>\n

Hi\u1ec3u r\u00f5 gi\u00e1 tr\u1ecb c\u00e1 nh\u00e2n h\u00f3a<\/span><\/strong><\/p>\n

“Hi\u1ec7n nay, vi\u1ec7c \u00e1p d\u1ee5ng c\u00e1c nguy\u00ean t\u1eafc truy\u1ec1n th\u00f4ng \u0111\u1ea1i ch\u00fang v\u00e0 ph\u01b0\u01a1ng ti\u1ec7n ph\u00e1t thanh – truy\u1ec1n h\u00ecnh v\u00e0o digital marketing v\u1eabn l\u00e0 m\u1ed9t xu th\u1ebf. Th\u1ebf nh\u01b0ng, gi\u1edd \u0111\u00e2y, vi\u1ec7c c\u00e1 nh\u00e2n h\u00f3a v\u00e0 ti\u1ebfn t\u1edbi truy\u1ec1n th\u00f4ng m\u1ed9t \u0111\u1ed1i m\u1ed9t \u0111\u00e3 tr\u1edf n\u00ean d\u1ec5 d\u00e0ng h\u01a1n nhi\u1ec1u so v\u1edbi tr\u01b0\u1edbc \u0111\u00e2y \u0111\u1ed1i v\u1edbi nh\u1eefng ng\u01b0\u1eddi l\u00e0m ti\u1ebfp th\u1ecb. Ch\u00fang ta c\u00f3 h\u00e0ng ngh\u00ecn, th\u1eadm ch\u00ed h\u00e0ng tr\u0103m ngh\u00ecn kh\u00e1ch h\u00e0ng\/kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng kh\u00e1c nhau, v\u1eady th\u00ec t\u1ea1i sao ch\u00fang ta l\u1ea1i giao ti\u1ebfp nh\u01b0 th\u1ec3 h\u1ecd l\u00e0 c\u00f9ng m\u1ed9t ng\u01b0\u1eddi? Ch\u00fang ta \u0111ang kh\u00f4ng l\u00e0m ti\u1ebfp th\u1ecb tr\u00ean c\u00e1c k\u00eanh c\u00f4ng ngh\u1ec7 s\u1ed1 \u0111\u00fang ngh\u0129a, m\u00e0 ch\u00fang ta \u0111ang s\u1eed d\u1ee5ng c\u00e1c thi\u1ebft b\u1ecb s\u1ed1 \u0111\u1ec3 l\u00e0m ti\u1ebfp th\u1ecb. Ngay c\u1ea3 m\u1ed9t \u0111o\u1ea1n qu\u1ea3ng c\u00e1o 30 \u00a0gi\u00e2y tr\u00ean tivi c\u0169ng \u0111\u01b0\u1ee3c ghi l\u1ea1i b\u1eb1ng m\u00e1y quay k\u1ef9 thu\u1eadt s\u1ed1, \u0111\u01b0\u1ee3c ch\u1ec9nh s\u1eeda tr\u00ean ch\u01b0\u01a1ng tr\u00ecnh ph\u1ea7n m\u1ec1m k\u1ef9 thu\u1eadt s\u1ed1, \u0111\u01b0\u1ee3c t\u1ea3i l\u00ean m\u00e1y ch\u1ee7 \u0111\u00e1m m\u00e2y v\u00e0 ph\u00e2n ph\u1ed1i k\u1ef9 thu\u1eadt s\u1ed1 \u0111\u1ebfn c\u00e1c \u0111\u00e0i truy\u1ec1n h\u00ecnh truy\u1ec1n qu\u1ea3ng c\u00e1o k\u1ef9 thu\u1eadt s\u1ed1, r\u1ed3i \u0111\u1ebfn tivi th\u00f4ng minh c\u1ee7a b\u1ea1n – m\u1ed9t quy tr\u00ecnh ho\u00e0n to\u00e0n k\u1ef9 thu\u1eadt s\u1ed1. C\u00f3 l\u1ebd c\u1ea3 chi\u1ebfc m\u00e1y n\u01b0\u1edbng b\u00e1nh m\u00ec b\u1ea1n s\u1eed d\u1ee5ng s\u00e1ng nay c\u0169ng l\u00e0 k\u1ef9 thu\u1eadt s\u1ed1! Ch\u00fang ta \u0111ang ti\u1ebfp th\u1ecb \u0111\u1ebfn con ng\u01b0\u1eddi, ch\u1ee9 kh\u00f4ng ph\u1ea3i ti\u1ebfp th\u00ec truy\u1ec1n qua truy\u1ec1n l\u1ea1i gi\u1eefa c\u00e1c thi\u1ebft b\u1ecb. H\u00e3y ti\u1ebfp c\u1eadn \u0111\u00fang m\u1ee5c ti\u00eau v\u00e0 c\u00e1 nh\u00e2n.”<\/span><\/p>\n

HawMike Grehan – CMO & Gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh, Acronym\u00a0<\/em><\/p>\n

N\u1eafm b\u1eaft l\u1eddi ch\u1ee9ng nh\u1eadn t\u1eeb kh\u00e1ch h\u00e0ng<\/span><\/strong><\/p>\n

“Ng\u00e0y nay, c\u00e2u chuy\u1ec7n kh\u00e1ch h\u00e0ng kh\u00f4ng c\u1ea7n ph\u1ea3i l\u00e0 nh\u1eefng bu\u1ed5i quay phim th\u1ef1c t\u1ebf m\u00e0 b\u1ea1n ph\u1ea3i c\u1eed c\u1ea3 m\u1ed9t team \u0111\u00ean quay phim su\u1ed1t 2, 3 ng\u00e0y tr\u1eddi. C\u00e2u chuy\u1ec7n\/l\u1eddi ch\u1ee9ng th\u1ef1c c\u1ee7a kh\u00e1ch h\u00e0ng t\u1ed1t nh\u1ea5t hi\u1ec7n nay l\u00e0 nh\u1eefng g\u00ec h\u1ecd th\u1ef1c s\u1ef1 vi\u1ebft ra tr\u00ean c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i ho\u1eb7c tr\u00ean nh\u1eefng trang web review nh\u01b0 G2 Crowd. T\u1ea1i sao? B\u1edfi v\u00ec kh\u00e1ch h\u00e0ng n\u00e0y nay r\u1ea5t \u0111a nghi. H\u1ecd s\u1ebd kh\u00f4ng tin v\u00e0o m\u1ed9t v\u00e0i nghi\u00ean c\u1ee9u ch\u1ea5t l\u01b0\u1ee3ng n\u00e0o \u0111\u00f3 v\u00ec ch\u00fang tr\u00f4ng nh\u01b0 chi\u00eau tr\u00f2 ti\u1ebfp th\u1ecb v\u1eady. Thay v\u00e0o \u0111\u00f3, c\u00e1c c\u00f4ng ty c\u1ea7n s\u1eed d\u1ee5ng nh\u1eefng c\u00e2u t\u1eeb online do ch\u00ednh kh\u00e1ch h\u00e0ng vi\u1ebft ho\u1eb7c n\u00f3i ra. H\u00e3y l\u00e0m \u0111i\u1ec1u g\u00ec \u0111\u00f3 th\u1eadt k\u00edch \u0111\u1ed9ng, truy\u1ec1n c\u1ea3m h\u1ee9ng khi\u1ebfn h\u1ecd ph\u1ea3i chia s\u1ebb c\u1ea3m nh\u1eadn c\u1ee7a m\u00ecnh tr\u00ean m\u1ea1ng v\u00e0 r\u1ed3i s\u1eed d\u1ee5ng nh\u1eefng chia s\u1ebb \u0111\u00f3 \u0111\u1ec3 quay ng\u01b0\u1ee3c l\u1ea1i l\u00e0m marketing.”<\/span><\/p>\n

Dave Gerhardt, Ph\u00f3 gi\u00e1m \u0111\u1ed1c ph\u00f2ng Marketing, Drift<\/em><\/p>\n

\"\"<\/p>\n

\u0110\u1eebng tin v\u00e0o s\u1ef1 c\u01b0\u1eddng \u0111i\u1ec7u c\u1ee7a \u201ct\u00ecm ki\u1ebfm b\u1eb1ng gi\u1ecdng n\u00f3i\u201d<\/span><\/strong><\/p>\n

“T\u00f4i ngh\u0129 r\u1eb1ng ch\u1ee9c n\u0103ng t\u00ecm ki\u1ebfm b\u1eb1ng gi\u1ecdng n\u00f3i l\u00e0 m\u1ed9t trong nh\u1eefng xu h\u01b0\u1edbng r\u1ea7m r\u1ed9 nh\u1ea5t trong ng\u00e0nh marketing v\u00e0i n\u0103m qua. T\u1ea1i th\u1eddi \u0111i\u1ec3m n\u00e0y, t\u00f4i khuy\u00ean nh\u1eefng ng\u01b0\u1eddi l\u00e0m ti\u1ebfp th\u1ecb kh\u00f4ng n\u00ean \u0111u\u1ed5i theo xu h\u01b0\u1edbng n\u00e0y. C\u00f3 th\u1ec3 hai \u0111\u1ebfn ba n\u0103m n\u1eefa, \u0111i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 thay \u0111\u1ed5i. C\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 s\u1ebd b\u1eaft \u0111\u1ea7u trang b\u1ecb cho n\u1ed9i dung v\u00e0 trang web c\u1ee7a h\u1ecd ch\u1ee9c n\u0103ng t\u00ecm ki\u1ebfm b\u1eb1ng gi\u1ecdng n\u00f3i. Tuy nhi\u00ean, cho \u0111\u1ebfn khi ch\u00fang ta c\u00f3 th\u1ec3 th\u1ea5y \u0111\u01b0\u1ee3c s\u1ef1 thay \u0111\u1ed5i trong h\u00e0nh vi ng\u01b0\u1eddi ti\u00eau d\u00f9ng, t\u00f4i nghi ng\u1edd v\u1ec1 ch\u1ec9 s\u1ed1 ROI m\u00e0 nh\u1eefng n\u1ed7 l\u1ef1c n\u00e0y c\u00f3 th\u1ec3 mang l\u1ea1i. Cho \u0111\u1ebfn l\u00fac \u0111\u00f3 t\u00f4i khuy\u00ean b\u1ea1n n\u00ean t\u1eadp trung v\u00e0o c\u00e1c k\u00eanh v\u00e0 chi\u1ebfn thu\u1eadt c\u00f3 t\u00e1c \u0111\u1ed9ng doanh thu th\u1ef1c t\u1ebf trong v\u00f2ng s\u00e1u th\u00e1ng t\u1edbi.”<\/span><\/p>\n

JD Prater<\/em>, Quora Evangelist<\/em><\/p>\n

X\u00e2y d\u1ef1ng k\u1ebft n\u1ed1i v\u00e0 tr\u1ea3i nghi\u1ec7m c\u00f3 \u00fd ngh\u0129a<\/span><\/strong><\/p>\n

T\u01b0\u01a1ng t\u00e1c (engagement) l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 quan tr\u1ecdng trong vi\u1ec7c t\u1ea1o ra c\u00e1c k\u1ebft n\u1ed1i c\u00f3 \u00fd ngh\u0129a v\u1edbi kh\u00e1n gi\u1ea3 c\u1ee7a b\u1ea1n. N\u00f3 b\u1eaft \u0111\u1ea7u t\u1eeb tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng v\u00e0 d\u1ea7n d\u00e0 s\u1ebd tr\u1edf th\u00e0nh t\u01b0\u01a1ng t\u00e1c tr\u00ean c\u00e1c n\u00ean t\u1ea3ng x\u00e3 h\u1ed9i. C\u1ea7n c\u00f3 s\u1ed1 li\u1ec7u th\u1ed1ng k\u00ea th\u00e0nh c\u00f4ng r\u00f5 r\u00e0ng cho s\u1ef1 t\u01b0\u01a1ng t\u00e1c tr\u00ean c\u00e1c n\u00ean t\u1ea3ng n\u00e0y. V\u00ed d\u1ee5: th\u1eddi gian truy c\u1eadp c\u00f3 th\u1ec3 l\u00e0 ch\u1ec9 s\u1ed1 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u00f4ng vi\u1ec7c r\u00f5 r\u00e0ng v\u1ec1 quy m\u00f4 ti\u1ebfp c\u1eadn, tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng v\u00e0 t\u01b0\u01a1ng t\u00e1c n\u1ed9i dung; trong khi chia s\u1ebb v\u00e0 nh\u1eadn x\u00e9t c\u1ee7a ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 l\u00e0 ch\u1ec9 s\u1ed1 \u0111\u00e1nh gi\u00e1 cho h\u1ea7u h\u1ebft c\u00e1c n\u1ec1n t\u1ea3ng x\u00e3 h\u1ed9i. \u0110i\u1ec1u quan tr\u1ecdng l\u00e0 ph\u1ea3i x\u00e1c \u0111\u1ecbnh n\u1ed9i dung thu h\u00fat ng\u01b0\u1eddi d\u00f9ng v\u00e0 c\u1ed1 g\u1eafng x\u00e2y d\u1ef1ng n\u1ed9i dung d\u1ef1a v\u00e0o \u0111\u00f3. Trang Women Who Travel<\/a> c\u1ee7a Cond\u00e9 Nast Travel l\u00e0 m\u1ed9t v\u00ed d\u1ee5 tuy\u1ec7t v\u1eddi v\u1ec1 c\u00e1ch th\u1ef1c hi\u1ec7n \u0111i\u1ec1u n\u00e0y.<\/span><\/p>\n

Hai n\u0103m tr\u01b0\u1edbc, th\u01b0\u01a1ng hi\u1ec7u n\u00e0y \u0111\u00e3 cho ra m\u1eaft m\u1ed9t lo\u1ea1t c\u00e1c b\u00e0i b\u00e1o v\u1ec1 Ng\u00e0y Qu\u1ed1c t\u1ebf Ph\u1ee5 n\u1eef nh\u1eb1m t\u00f4n vinh nh\u1eefng n\u1eef du kh\u00e1ch truy\u1ec1n c\u1ea3m h\u1ee9ng tr\u00ean kh\u1eafp th\u1ebf gi\u1edbi. \u0110\u1ec3 ti\u1ebfp t\u1ee5c tr\u00f2 chuy\u1ec7n v\u00e0 k\u1ebft n\u1ed1i h\u01a1n n\u1eefa v\u1edbi nh\u1eefng n\u1eef du kh\u00e1ch \u0111\u00f3, Cond\u00e9 Nast Traveller \u0111\u00e3 ra m\u1eaft m\u1ed9t nh\u00f3m tr\u00ean Facebook c\u00f3 t\u00ean Women Who Travel, cung c\u1ea5p kh\u00f4ng gian cho ph\u1ee5 n\u1eef chia s\u1ebb tr\u1ea3i nghi\u1ec7m du l\u1ecbch c\u1ee7a h\u1ecd, \u0111\u01b0a ra l\u1eddi khuy\u00ean v\u00e0 th\u00e0nh l\u1eadp m\u1ed9t c\u1ed9ng \u0111\u1ed3ng nh\u1eefng ng\u01b0\u1eddi ph\u1ee5 n\u1eef c\u00f3 c\u00f9ng ch\u00ed h\u01b0\u1edbng. Gi\u1edd \u0111\u00e2y, nh\u00f3m \u0111\u00e3 b\u00f9ng n\u1ed5 th\u00e0nh m\u1ed9t c\u1ed9ng \u0111\u1ed3ng v\u1edbi h\u01a1n 140.000 th\u00e0nh vi\u00ean.”<\/span><\/p>\n

John Shehata, Ph\u00f3 Ch\u1ee7 t\u1ecbch, Conde Nast<\/em><\/p>\n

Video s\u1ebd ti\u1ebfp t\u1ee5c th\u1ed1ng tr\u1ecb v\u00e0o n\u0103m 2020<\/span><\/strong><\/p>\n

“Video s\u1ebd ti\u1ebfp t\u1ee5c th\u1ed1ng tr\u1ecb. N\u00fat play tr\u00ean m\u00e0n h\u00ecnh \u0111\u01b0\u1ee3c xem l\u00e0 l\u1eddi k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng (call-to-action \u2013 CTA) h\u1ea5p d\u1eabn nh\u1ea5t tr\u00ean web. C\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o doanh nghi\u1ec7p c\u0169ng \u01b0u ti\u00ean video h\u01a1n c\u00e1c lo\u1ea1i h\u00ecnh n\u1ed9i dung kh\u00e1c. \u0110\u00f3 l\u00e0 b\u1edfi video B2B (business-to-business) ch\u1ea5t l\u01b0\u1ee3ng c\u00f3 th\u1ec3 l\u00e0m h\u00e0i l\u00f2ng kh\u00e1n gi\u1ea3 c\u1ee7a b\u1ea1n \u1edf m\u1ecdi giai \u0111o\u1ea1n c\u1ee7a h\u00e0nh tr\u00ecnh c\u1ee7a ng\u01b0\u1eddi mua.<\/span><\/p>\n

H\u00e0ng tri\u1ec7u ng\u01b0\u1eddi \u0111\u00e3 t\u1ea1o video tr\u00ean LinkedIn v\u00e0 video l\u00e0 lo\u1ea1i h\u00ecnh n\u1ed9i dung ph\u00e1t tri\u1ec3n nhanh nh\u1ea5t. Ng\u01b0\u1eddi tham gia LinkedIn d\u00e0nh g\u1ea7n g\u1ea5p ba l\u1ea7n th\u1eddi gian \u0111\u1ec3 xem qu\u1ea3ng c\u00e1o video so v\u1edbi th\u1eddi gian d\u00e0nh cho c\u00e1c qu\u1ea3ng c\u00e1o t\u0129nh. V\u00e0 k\u1ec3 t\u1eeb khi ch\u00fang t\u00f4i b\u1eaft \u0111\u1ea7u th\u00ed \u0111i\u1ec3m LinkedIn Live v\u00e0o th\u00e1ng 2 n\u0103m nay, ch\u00fang t\u00f4i \u0111\u00e3 th\u1ea5y r\u1eb1ng c\u00e1c video tr\u1ef1c ti\u1ebfp thu h\u00fat nhi\u1ec1u Reaction g\u1ea5p 7 l\u1ea7n v\u00e0 nh\u1eadn x\u00e9t g\u1ea5p 24 l\u1ea7n so v\u1edbi video th\u00f4ng th\u01b0\u1eddng.<\/span><\/p>\n

Tuy nhi\u00ean, nhi\u1ec1u nh\u00e0 ti\u1ebfp th\u1ecb B2B ngh\u0129 r\u1eb1ng s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a h\u1ecd kh\u00f4ng \u0111\u1ee7 h\u00e0o nho\u00e1ng \u0111\u1ec3 d\u1ef1ng video ho\u1eb7c h\u1ecd c\u1ea7n ng\u00e2n s\u00e1ch l\u1edbn c\u1ee1 Netflix m\u1edbi c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n \u0111\u01b0\u1ee3c \u0111i\u1ec1u \u0111\u00f3. Th\u1ef1c t\u1ebf kh\u00f4ng ph\u1ea3i v\u1eady. N\u0103m 2020, ch\u00fang ta s\u1ebd th\u1ea5y th\u00eam nhi\u1ec1u nh\u00e0 ti\u1ebfp th\u1ecb B2B th\u1eed nghi\u1ec7m video m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 m\u00e0 h\u1ecd kh\u00f4ng h\u1ec1 lo ph\u00e1 s\u1ea3n.”<\/span><\/p>\n

Alex Rynne, Global Content Creator, LinkedIn<\/em><\/p>\n

www.entrepreneur.com<\/span><\/strong><\/p>\n

C\u00e1c kh\u00f3a h\u1ecdc c\u00f9ng ch\u1ee7 \u0111\u1ec1<\/span><\/strong><\/em><\/p>\n

M\u1eddi b\u1ea1n tham kh\u1ea3o:<\/p>\n

DIGITAL MARKETING D\u00c0NH CHO CH\u1ee6 DOANH NGHI\u1ec6P, CEO V\u00c0 STARTUP<\/a><\/strong><\/span> (GV: Greg Gottfried<\/a><\/strong><\/span>)<\/p>\n