{"id":3668,"date":"2019-11-06T16:02:13","date_gmt":"2019-11-06T09:02:13","guid":{"rendered":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/?p=3668"},"modified":"2022-10-15T22:47:50","modified_gmt":"2022-10-15T15:47:50","slug":"10-thu-thuat-viet-email-tiep-thi-giup-ban-dat-duoc-ket-qua-vuot-troi","status":"publish","type":"post","link":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/10-thu-thuat-viet-email-tiep-thi-giup-ban-dat-duoc-ket-qua-vuot-troi\/","title":{"rendered":"10 th\u1ee7 thu\u1eadt vi\u1ebft email ti\u1ebfp th\u1ecb gi\u00fap b\u1ea1n \u0111\u1ea1t \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 v\u01b0\u1ee3t tr\u1ed9i"},"content":{"rendered":"<p><strong><span style=\"font-size: 12pt; font-family: tahoma, arial, helvetica, sans-serif;\">N\u1ebfu b\u1ea1n l\u00e0m theo \u0111\u00fang quy tr\u00ecnh 10 b\u01b0\u1edbc sau, b\u1ea1n s\u1ebd tr\u00e1nh \u0111\u01b0\u1ee3c c\u00e1c l\u1ed7i vi\u1ebft email m\u00e0 c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb kh\u00e1c th\u01b0\u1eddng xuy\u00ean m\u1eafc ph\u1ea3i.<\/span><\/strong><\/p>\n<p><strong>Susan Gunelius<\/strong> &#8211; <em>Chuy\u00ean gia Marketing, Branding, Copywriting, Email v\u00e0 Social Media <\/em><\/p>\n<p>B\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y tr\u00edch t\u1eeb cu\u1ed1n s\u00e1ch <em><a href=\"https:\/\/bookstore.entrepreneur.com\/product\/ultimate-guide-email-marketing-business\/\">Ultimate Guide to Email Marketing for Business<\/a><\/em> c\u1ee7a Susan Gunelius.<\/p>\n<p><span style=\"font-size: 12pt; font-family: tahoma, arial, helvetica, sans-serif;\">Tr\u01b0\u1edbc khi b\u1ea1n vi\u1ebft m\u1ed9t email, b\u1ea1n n\u00ean hi\u1ec3u m\u1ed9t s\u1ed1 \u0111i\u1ec1u c\u01a1 b\u1ea3n v\u1ec1 copywriter. Sau \u0111\u00e2y l\u00e0 10 b\u01b0\u1edbc m\u00e0 b\u1ea1n n\u00ean ghi nh\u1edb khi vi\u1ebft email:<\/span><\/p>\n<p><strong><span style=\"font-size: 15pt; font-family: tahoma, arial, helvetica, sans-serif;\">B\u01b0\u1edbc 1: Khai th\u00e1c l\u1ee3i \u00edch s\u1ea3n ph\u1ea9m (ho\u1eb7c d\u1ecbch v\u1ee5) c\u1ee7a b\u1ea1n<\/span><\/strong><\/p>\n<p><span style=\"font-size: 12pt; font-family: tahoma, arial, helvetica, sans-serif;\">N\u1ebfu b\u1ea1n vi\u1ebft m\u1ed9t th\u00f4ng \u0111i\u1ec7p email v\u1edbi l\u1eddi k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng (call to action \u2013 CTA), th\u00ec b\u1ea1n c\u1ea7n khai th\u00e1c l\u1ee3i \u00edch c\u1ee7a m\u1eb7t h\u00e0ng m\u00e0 b\u1ea1n cung c\u1ea5p. Cho d\u00f9 m\u1eb7t h\u00e0ng \u0111\u00f3 l\u00e0 m\u1ed9t trong nh\u1eefng s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 m\u00e0 b\u1ea1n b\u00e1n hay n\u00f3 l\u00e0 m\u1ed9t ebook mi\u1ec5n ph\u00ed, n\u1ebfu b\u1ea1n mu\u1ed1n m\u1ecdi ng\u01b0\u1eddi h\u00e0nh \u0111\u1ed9ng, b\u1ea1n c\u1ea7n gi\u1ea3i th\u00edch r\u00f5 r\u00e0ng nh\u1eefng l\u1ee3i \u00edch m\u00e0 h\u1ecd s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c khi h\u1ecd ho\u00e0n th\u00e0nh h\u00e0nh \u0111\u1ed9ng. \u0110\u1eebng ch\u1ec9 n\u00f3i v\u1ec1 c\u00e1c \u0111\u1eb7c t\u00ednh c\u1ee7a s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 m\u00e0 b\u1ea1n cung c\u1ea5p, m\u00e0 h\u00e3y gi\u1ea3i th\u00edch r\u00f5 r\u00e0ng r\u1eb1ng kh\u00e1ch h\u00e0ng s\u1ebd nh\u1eadn l\u1ea1i \u0111\u01b0\u1ee3c nh\u1eefng g\u00ec n\u1ebfu n\u1ecd h\u00e0nh \u0111\u1ed9ng. Nh\u1eefng v\u1ea5n \u0111\u1ec1 n\u00e0o s\u1ebd \u0111\u01b0\u1ee3c gi\u1ea3i quy\u1ebft sau khi h\u1ecd th\u1ef1c hi\u1ec7n h\u00e0nh \u0111\u1ed9ng? H\u00e0nh \u0111\u1ed9ng s\u1ebd gi\u00fap cu\u1ed9c s\u1ed1ng c\u1ee7a h\u1ecd vui v\u1ebb h\u01a1n, d\u1ec5 d\u00e0ng h\u01a1n nh\u01b0 th\u1ebf n\u00e0o? X\u00e1c \u0111\u1ecbnh l\u1ee3i \u00edch m\u00e0 s\u1ea3n ph\u1ea9m (d\u1ecbch v\u1ee5) c\u1ee7a b\u1ea1n mang l\u1ea1i v\u00e0 qu\u1ea3ng b\u00e1 ch\u00fang trong th\u00f4ng \u0111i\u1ec7p c\u1ee7a b\u1ea1n.<\/span><\/p>\n<p><strong><span style=\"font-size: 15pt; font-family: tahoma, arial, helvetica, sans-serif;\">B\u01b0\u1edbc 2: Khai th\u00e1c \u0111i\u1ec3m y\u1ebfu c\u1ee7a \u0111\u1ed1i th\u1ee7<\/span><\/strong><\/p>\n<p><span style=\"font-size: 12pt; font-family: tahoma, arial, helvetica, sans-serif;\">N\u1ebfu b\u1ea1n mu\u1ed1n h\u01b0\u1edbng ng\u01b0\u1eddi \u0111\u1ecdc ti\u1ebfn t\u1edbi th\u1ef1c hi\u1ec7n h\u00e0nh \u0111\u1ed9ng n\u00e0y thay v\u00ec m\u1ed9t c\u00e1i kh\u00e1c, h\u00e3y khi\u1ebfn h\u1ecd tin r\u1eb1ng vi\u1ec7c l\u1ef1a ch\u1ecdn h\u00e0nh \u0111\u1ed9ng kh\u00e1c kh\u00f4ng ph\u1ea3i l\u00e0 \u00fd hay v\u00e0 n\u00f3 s\u1ebd kh\u00f4ng mang \u0111\u1ebfn nhi\u1ec1u l\u1ee3i \u00edch b\u1eb1ng h\u00e0nh \u0111\u1ed9ng m\u00e0 b\u1ea1n mu\u1ed1n h\u01b0\u1edbng kh\u00e1ch h\u00e0ng t\u1edbi. Ch\u1eb3ng h\u1ea1n nh\u01b0 kh\u00e1ch h\u00e0ng s\u1ebd ti\u1ebft ki\u1ec7m \u0111\u01b0\u1ee3c kha kh\u00e1 chi ph\u00ed n\u1ebfu ch\u1ecdn b\u1ea1n th\u00e1y v\u00ec ch\u1ecdn \u0111\u1ed1i th\u1ee7. N\u1ebfu b\u1ea1n c\u00f3 th\u1ec3 cho kh\u00e1ch h\u00e0ng th\u1ea5y r\u1eb1ng \u01b0u \u0111\u00e3i c\u1ee7a b\u1ea1n mang l\u1ea1i l\u1ee3i \u00edch h\u01a1n \u01b0u \u0111\u00e3i c\u1ee7a c\u00e1c \u0111\u1ed1i th\u1ee7, h\u00e3y \u0111\u01b0a m\u1ed9t CTA n\u00eau b\u1eadt \u0111\u01b0\u1ee3c nh\u1eefng l\u1ee3i \u0111i\u1ec3m n\u1ed5i b\u1eadt c\u1ee7a b\u1ea1n v\u00e0o th\u00f4ng \u0111i\u1ec7p. \u0110\u1eebng bao gi\u1edd t\u1ef1 cho r\u1eb1ng m\u1ecdi ng\u01b0\u1eddi bi\u1ebft b\u1ea1n t\u1ed1t h\u01a1n \u0111\u1ed1i th\u1ee7 \u1edf \u0111i\u1ec3m n\u00e0o. H\u00e3y n\u00f3i r\u00f5 v\u1edbi h\u1ecd.<\/span><\/p>\n<p><strong><span style=\"font-size: 15pt; font-family: tahoma, arial, helvetica, sans-serif;\">B\u01b0\u1edbc 3: Hi\u1ec3u r\u00f5 \u0111\u1ed9c gi\u1ea3 c\u1ee7a b\u1ea1n<\/span><\/strong><\/p>\n<p><span style=\"font-size: 12pt; font-family: tahoma, arial, helvetica, sans-serif;\">Tr\u01b0\u1edbc khi vi\u1ebft b\u1ea5t k\u1ef3 th\u00f4ng \u0111i\u1ec7p ti\u1ebfp th\u1ecb qua email n\u00e0o, b\u1ea1n c\u0169ng c\u1ea7n ph\u1ea3i hi\u1ec3u \u0111\u01b0\u1ee3c \u0111\u1ed1i t\u01b0\u1ee3ng s\u1ebd nh\u1eadn n\u00f3. B\u1ea1n c\u1ea7n hi\u1ec3u \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh v\u00e0 bi\u1ebft \u0111i\u1ec1u g\u00ec l\u00e0 quan tr\u1ecdng nh\u1ea5t \u0111\u1ed1i v\u1edbi h\u1ecd: nh\u1eefng l\u1ee3i \u00edch v\u00e0 \u01b0u \u0111i\u1ec3m n\u00e0o c\u00f3 kh\u1ea3 n\u0103ng l\u00e0 \u0111i\u1ec1u h\u1ecd ch\u00fa \u00fd t\u1edbi nh\u1ea5t, s\u1eed d\u1ee5ng ng\u00f4n ng\u1eef nh\u01b0 th\u1ebf n\u00e0o th\u00ec ph\u00f9 h\u1ee3p v\u1edbi h\u1ecd nh\u1ea5t. Tr\u1eeb khi \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee7a b\u1ea1n l\u00e0 nh\u1eefng ng\u01b0\u1eddi\/\u0111\u01a1n v\u1ecb thu\u1ed9c ng\u00e0nh c\u00f3 t\u00ednh chuy\u00ean m\u00f4n cao v\u00e0 \u0111\u00f2i h\u1ecfi ph\u1ea3i s\u1ef1 d\u1ee5ng ng\u00f4n ng\u1eef \u0111\u1eb7c tr\u01b0ng, n\u01a1i ng\u00f4n ng\u1eef r\u1ea5t c\u1ee5 th\u1ec3 \u0111\u01b0\u1ee3c mong \u0111\u1ee3i, c\u00e1c th\u00f4ng \u0111i\u1ec7p ti\u1ebfp th\u1ecb qua email c\u1ee7a b\u1ea1n n\u00ean mang t\u00ednh c\u00e1 nh\u00e2n h\u00f3a v\u00e0 mang c\u00e1c \u0111\u1eb7c t\u00ednh c\u1ee7a ng\u00f4n ng\u1eef th\u01b0\u1eddng ng\u00e0y. H\u00e3y vi\u1ebft b\u1eb1ng ng\u00f4n ng\u1eef c\u00f3 v\u0103n phong v\u00e0 t\u1eeb ng\u1eef g\u1ea7n g\u0169i nh\u1ea5t v\u1edbi ng\u01b0\u1eddi \u0111\u1ecdc \u0111\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c ph\u1ea3n h\u00f2i t\u1ed1t nh\u1ea5t. Email c\u1ee7a b\u1ea1n n\u00ean theo v\u0103n phong th\u01b0\u1eddng \u0111\u00e0m.<\/span><\/p>\n<p><strong><span style=\"font-size: 15pt; font-family: tahoma, arial, helvetica, sans-serif;\">B\u01b0\u1edbc 4: \u0110\u1eb7t m\u00ecnh v\u00e0o v\u1ecb tr\u00ed c\u1ee7a \u0111\u1ed1i t\u01b0\u1ee3ng nh\u1eadn mail<\/span><\/strong><\/p>\n<p><span style=\"font-size: 12pt; font-family: tahoma, arial, helvetica, sans-serif;\">Kh\u00f4ng ai quan t\u00e2m \u0111\u1ebfn doanh nghi\u1ec7p, s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n \u0111\u00e2u. Nghe c\u00f3 v\u1ebb kh\u1eafc nghi\u1ec7t, nh\u01b0ng \u0111\u00f3 l\u00e0 s\u1ef1 th\u1eadt. T\u1ea5t c\u1ea3 nh\u1eefng g\u00ec m\u1ecdi ng\u01b0\u1eddi quan t\u00e2m l\u00e0 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 gi\u00fap h\u1ecd, gi\u00fap cho cu\u1ed9c s\u1ed1ng c\u1ee7a h\u1ecd t\u1ed1t h\u01a1n hay vui v\u1ebb h\u01a1n nh\u01b0 th\u1ebf n\u00e0o. \u0110\u1eebng ba hoa v\u1ec1 vi\u1ec7c c\u00f4ng ty c\u1ee7a b\u1ea1n xu\u1ea5t s\u1eafc nh\u01b0 th\u1ebf n\u00e0o, s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n tuy\u1ec7t v\u1eddi nh\u01b0 th\u1ebf. Thay v\u00e0o \u0111\u00f3, h\u00e3y v\u1eeba vi\u1ebft v\u1eeba li\u00ean t\u1ee5c t\u1ef1 h\u1ecfi \u201cn\u1ebfu t\u00f4i l\u00e0 ng\u01b0\u1eddi \u0111\u1ecdc mail, t\u00f4i s\u1ebd ch\u00fa \u00fd t\u1edbi \u0111i\u1ec1u g\u00ec?\u201d. Vi\u1ebft r\u00f5 v\u1ec1 l\u1ee3i \u00edch c\u1ee7a s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 \u0111\u1ec3 ng\u01b0\u1eddi nh\u1eadn mail c\u00f3 th\u1ec3 hi\u1ec3u \u0111\u01b0\u1ee3c ch\u00fang s\u1ebd t\u00e1c \u0111\u1ed9ng t\u00edch c\u1ef1c \u0111\u1ebfn cu\u1ed9c s\u1ed1ng c\u1ee7a h\u1ecd nh\u01b0 th\u1ebf n\u00e0o.<\/span><\/p>\n<p><strong><span style=\"font-size: 15pt; font-family: tahoma, arial, helvetica, sans-serif;\">B\u01b0\u1edbc 5: T\u1eadp trung v\u00e0o ng\u01b0\u1eddi nh\u1eadn, \u0111\u1eebng t\u1eadp trung v\u00e0o b\u1ea1n ho\u1eb7c c\u00f4ng ty b\u1ea1n<\/span><\/strong><\/p>\n<p><span style=\"font-size: 12pt; font-family: tahoma, arial, helvetica, sans-serif;\">Nh\u1eefng th\u00f4ng \u0111i\u1ec7p t\u1eadp trung nhi\u1ec1u v\u00e0o doanh nghi\u1ec7p, s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n s\u1ebd k\u00e9m hi\u1ec7u qu\u1ea3 h\u01a1n nh\u1eefng th\u00f4ng \u0111i\u1ec7p t\u1eadp trung v\u00e0o \u0111\u1ed1i t\u01b0\u1ee3ng nh\u1eadn mail. V\u00ec v\u1eady, h\u00e3y suy ngh\u0129 c\u00e1ch s\u1eed d\u1ee5ng t\u1eeb ng\u1eef l\u00e0m sao \u0111\u1ec3 h\u01b0\u1edbng t\u1edbi ng\u01b0\u1eddi nh\u1eadn h\u01a1n l\u00e0 h\u01b0\u1edbng t\u1edbi doanh nghi\u1ec7p c\u1ee7a ban. M\u1ed9t m\u1eb9o quan tr\u1ecdng \u0111\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c \u0111i\u1ec1u n\u00e0y l\u00e0 s\u1eed d\u1ee5ng \u0111\u1ea1i t\u1eeb ng\u00f4i th\u1ee9 hai \u201cban\/anh\/ch\u1ecb\/\u00f4ng\/b\u00e0\u201d thay v\u00ec \u0111\u1ea1i t\u1eeb ng\u00f4i th\u1ee9 nh\u1ea5t \u201ct\u00f4i\/ch\u00fang t\u00f4i\u201d. V\u00ed d\u1ee5, thay v\u00ec vi\u1ebft \u201cH\u00e3y t\u1ea3i ebook mi\u1ec5n ph\u00ed c\u1ee7a ch\u00fang t\u00f4i \u0111\u1ec3 t\u00ecm hi\u1ec3u n\u0103m m\u1eb9o qu\u1ea3ng c\u00e1o tr\u00ean Facebook\u201d, h\u00e3y vi\u1ebft\u201d \u201cH\u00e3y t\u1ea3i ebook mi\u1ec5n ph\u00ed c\u1ee7a b\u1ea1n v\u00e0 t\u00ecm hi\u1ec3u n\u0103m m\u1eb9o gi\u00fap t\u0103ng ch\u1ec9 s\u1ed1 chuy\u1ec3n d\u1ed5i cho qu\u1ea3ng c\u00e1o Facebook c\u1ee7a b\u1ea1n.\u201d<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-3671\" src=\"https:\/\/i0.wp.com\/bizuni.vn\/kien-thuc-quan-tri\/wp-content\/uploads\/2019\/11\/email-marketing-campaign.jpg?resize=1046%2C589&#038;ssl=1\" alt=\"\" width=\"1046\" height=\"589\" srcset=\"https:\/\/i0.wp.com\/bizuni.vn\/kien-thuc-quan-tri\/wp-content\/uploads\/2019\/11\/email-marketing-campaign.jpg?resize=300%2C169&amp;ssl=1 300w, https:\/\/i0.wp.com\/bizuni.vn\/kien-thuc-quan-tri\/wp-content\/uploads\/2019\/11\/email-marketing-campaign.jpg?resize=768%2C432&amp;ssl=1 768w, https:\/\/i0.wp.com\/bizuni.vn\/kien-thuc-quan-tri\/wp-content\/uploads\/2019\/11\/email-marketing-campaign.jpg?resize=1024%2C576&amp;ssl=1 1024w, https:\/\/i0.wp.com\/bizuni.vn\/kien-thuc-quan-tri\/wp-content\/uploads\/2019\/11\/email-marketing-campaign.jpg?resize=770%2C433&amp;ssl=1 770w, https:\/\/i0.wp.com\/bizuni.vn\/kien-thuc-quan-tri\/wp-content\/uploads\/2019\/11\/email-marketing-campaign.jpg?w=1920&amp;ssl=1 1920w\" sizes=\"(max-width: 1046px) 100vw, 1046px\" data-recalc-dims=\"1\" \/><\/p>\n<p><strong><span style=\"font-size: 15pt; font-family: tahoma, arial, helvetica, sans-serif;\">B\u01b0\u1edbc 6: Bi\u1ebft ph\u01b0\u01a1ng ti\u1ec7n c\u1ee7a b\u1ea1n<\/span><\/strong><\/p>\n<p><span style=\"font-size: 12pt; font-family: tahoma, arial, helvetica, sans-serif;\">\u0110\u1ec3 vi\u1ebft th\u00f4ng \u0111i\u1ec7p ti\u1ebfp th\u1ecb email hi\u1ec7u qu\u1ea3, b\u1ea1n c\u1ea7n hi\u1ec3u \u0111\u01b0\u1ee3c c\u00e1c s\u1eafc th\u00e1i giao ti\u1ebfp email n\u00e0o \u1ea3nh h\u01b0\u1edfng b\u00e0i vi\u1ebft c\u1ee7a b\u1ea1n. V\u00ed d\u1ee5: c\u1ea5u tr\u00fac c\u1ee7a m\u1ed9t email th\u1ecb n\u00ean ti\u00eau \u0111\u1ec1 ch\u00ednh, ti\u00eau \u0111\u1ec1 ph\u1ee5, c\u00e1c n\u00fat \u0111\u00e1nh d\u1ea5u li\u1ec7t k\u00ea \u0111\u1ec3 ng\u01b0\u1eddi nh\u1eadn d\u1ec5 d\u00e0ng qu\u00e9t nhanh tin c\u1ee7a b\u1ea1n v\u00e0 \u0111\u00e1nh gi\u00e1 m\u1ee9c \u0111\u1ed9 li\u00ean quan c\u1ee7a ch\u00fang. N\u1ed9i dung mail n\u00ean \u0111\u01b0\u1ee3c vi\u1ebft th\u00e0nh c\u00e1c \u0111o\u1ea1n v\u0103n ng\u1eafn. Nh\u1eefng \u0111i\u1ec1u n\u00e0y gi\u00fap \u0111\u1ea3m b\u1ea3o cho b\u1ed1 c\u1ee5c n\u1ed9i dung mail d\u1ec5 nh\u00ecn v\u00e0 d\u1ec5 \u0111\u1ecdc tr\u00ean m\u1ecdi thi\u1ebft b\u1ecb. Ngo\u00e0i ra, kho\u1ea3ng tr\u1eafng gi\u1eefa c\u00e1c \u0111o\u1ea1n c\u0169ng n\u00ean \u0111\u01b0\u1ee3c th\u00eam v\u00e0o \u0111\u1ec3 m\u1eaft ng\u01b0\u1eddi \u0111\u1ecdc \u0111\u01b0\u1ee3c ngh\u1ec9 ng\u01a1i.<\/span><\/p>\n<p><strong><span style=\"font-size: 15pt; font-family: tahoma, arial, helvetica, sans-serif;\">B\u01b0\u1edbc 7: Tr\u00e1nh \u0111\u01b0a qu\u00e1 nhi\u1ec1u th\u00f4ng tin v\u00e0o mail<\/span><\/strong><\/p>\n<p><span style=\"font-size: 12pt; font-family: tahoma, arial, helvetica, sans-serif;\">Th\u00f4ng tin n\u00e0o l\u00e0 quan trong nh\u1ea5t \u0111\u1ed1i v\u1edbi ng\u01b0\u1eddi nh\u1eadn? T\u1ea5t c\u1ea3 n\u1ed9i dung mail n\u00ean h\u01b0\u1edbng t\u1edbi mong mu\u1ed1n c\u00e0 nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi \u0111\u1ecdc. S\u1ef1 thi\u1ebfu tr\u1eadt t\u1ef1 ch\u00ednh l\u00e0 k\u1ebb th\u00f9 gi\u1ebft ch\u1ebft th\u00f4ng \u0111i\u1ec7p c\u1ee7a m\u1ed9t email ti\u1ebfp th\u1ecb. V\u00ec v\u1eady, h\u00e3y ch\u1ec9 vi\u1ebft nh\u1eefng th\u00f4ng tin ch\u00ednh y\u1ebfu nh\u1ea5t v\u00e0 vi\u1ebft ng\u1eafn g\u1ecdn nh\u1ea5t c\u00f3 th\u1ec3. Hi\u1ec7u qu\u1ea3 to\u00e0n di\u1ec7n c\u1ee7a email marketing s\u1ebd t\u0103ng\u00a0 khi th\u00f4ng \u0111i\u1ec7p c\u1ee7a b\u1ea1n s\u00fac t\u00edch v\u00e0 kh\u00f4ng ch\u1ee9a b\u1ea5t k\u1ef3 th\u00f4ng tin th\u1eeba n\u00e0o.<\/span><\/p>\n<p><strong><span style=\"font-size: 15pt; font-family: tahoma, arial, helvetica, sans-serif;\">B\u01b0\u1edbc 8: Th\u00eam l\u1eddi k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng (CTA) v\u00e0o n\u1ed9i dung email<\/span><\/strong><\/p>\n<p><span style=\"font-size: 12pt; font-family: tahoma, arial, helvetica, sans-serif;\">CTA \u0111\u01b0\u1ee3c cho l\u00e0 ph\u1ea7n quan tr\u1ecdng th\u1ee9 hai trong m\u1ed9t email ti\u1ebfp th\u1ecb, ch\u1ec9 \u0111\u1ee9ng sau ti\u00eau \u0111\u1ec1. V\u00ec v\u1eady, b\u1ea1n c\u1ea7n ph\u1ea3i l\u00e0m th\u1eadt r\u00f5 v\u1ec1 vi\u1ec7c ng\u01b0\u1eddi \u0111\u1ecdc c\u1ea7n l\u00e0m g\u00ec sau khi h\u1ecd \u0111\u1ecdc tin nh\u1eafn c\u1ee7a b\u1ea1n. H\u00e3y vi\u1ebft m\u1ed9t CTA mang t\u00ednh c\u1ea5p b\u00e1ch v\u00e0 \u0111\u00e1nh \u0111\u00fang v\u00e0o t\u00e2m l\u00fd c\u1ee7a ng\u01b0\u1eddi \u0111\u1ecdc.<\/span><\/p>\n<p><strong><span style=\"font-size: 15pt; font-family: tahoma, arial, helvetica, sans-serif;\">B\u01b0\u1edbc 9: R\u00e0o tr\u01b0\u1edbc ch\u1eafn sau<\/span><\/strong><\/p>\n<p><span style=\"font-size: 12pt; font-family: tahoma, arial, helvetica, sans-serif;\">Tr\u01b0\u1edbc khi g\u1eedi mail \u0111i, h\u00e3y ph\u00e2n t\u00edch xem li\u1ec7u c\u00f3 b\u1ea5t k\u1ef3 n\u1ed9i dung n\u00e0o c\u00f3 kh\u1ea3 n\u0103ng s\u1ebd khi\u1ebfn b\u1ea1n g\u1eb7p phi\u1ec1n to\u00e1i v\u1ec1 m\u1eb7t ph\u00e1p l\u00fd ho\u1eb7c \u0111\u1ea1o \u0111\u1ee9c kh\u00f4ng. Sao l\u01b0u nh\u1eefng b\u1eb1ng ch\u1ee9ng c\u1ea7n thi\u1ebft ph\u00f2ng khi b\u1ea1n c\u1ea7n gi\u1ea3i quy\u1ebft khi\u1ebfu n\u1ea1i. Nh\u01b0 v\u1eady, email c\u1ee7a b\u1ea1n s\u1ebd r\u00f5 r\u00e0ng h\u01a1n bao gi\u1edd h\u1ebft. V\u00ed d\u1ee5 nh\u01b0 nh\u1edb th\u00eam v\u00e0o th\u1eddi gian h\u1ebft h\u1ea1n v\u00e0 khung gi\u1edd v\u00e0o coupon, ghi r\u00f5 th\u1eddi gian d\u00f9ng th\u1eed m\u1ed9t s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 mi\u1ec5n ph\u00ed n\u00e0o \u0111\u00f3 l\u00e0 trong v\u00f2ng v\u00e0i ng\u00e0y nh\u1ea5t \u0111\u1ecbnh. \u0110i\u1ec1u then ch\u1ed1t l\u00e0 kh\u00f4ng \u0111\u1ec3 b\u1ea5t k\u1ef3 s\u1ef1 m\u01a1 h\u1ed3 n\u00e0o l\u1ecdt v\u00e0o b\u00e0i vi\u1ebft c\u1ee7a b\u1ea1n.<\/span><\/p>\n<p><strong><span style=\"font-size: 15pt; font-family: tahoma, arial, helvetica, sans-serif;\">B\u01b0\u1edbc 10: \u0110\u1ecdc l\u1ea1i v\u00e0 s\u1eeda l\u1ed7i<\/span><\/strong><\/p>\n<p><span style=\"font-size: 12pt; font-family: tahoma, arial, helvetica, sans-serif;\">N\u1ebfu b\u1ea1n vi\u1ebft, thi\u1ebft k\u1ec3 r\u1ed3i sau \u0111\u00f3 t\u1ef1 \u0111\u1ecdc l\u1ea1i n\u1ed9i dung m\u00ecnh v\u1eeba so\u1ea1n, ch\u1eafc ch\u1eafn b\u1ea1n s\u1ebd b\u1ecf s\u00f3t nhi\u1ec1u l\u1ed7i \u0111\u00e1nh m\u00e1y v\u00e0 l\u1ed7i ng\u1eef ph\u00e1p v\u00ec b\u1ea1n g\u1ea7n nh\u01b0 \u0111\u00e3 thu\u1ed9c h\u1ebft n\u1ed9i dung v\u00e0 kh\u00f3 l\u00f2ng t\u1ef1 nh\u1eadn ra l\u1ed7i c\u1ee7a m\u00ecnh. S\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 ki\u1ec3m tra ch\u00ednh t\u1ea3 v\u00e0 ki\u1ec3m tra ng\u1eef ph\u00e1p trong ph\u1ea7n m\u1ec1m x\u1eed l\u00fd v\u0103n b\u1ea3n c\u1ee7a b\u1ea1n ho\u1eb7c th\u1eadm ch\u00ed s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 ki\u1ec3m tra kh\u00e1c, nh\u01b0ng \u0111\u1eebng d\u1ef1a d\u1eabm ho\u00e0n to\u00e0n v\u00e0o ch\u00fang. Ngay c\u1ea3 c\u00e1c c\u00f4ng c\u1ee5 m\u00e1y t\u00ednh c\u0169ng c\u00f3 th\u1ec3 r\u00e0 s\u00f3t l\u1ed7i v\u00e0 g\u1ee3i \u00fd ch\u1ec9nh s\u1eeda kh\u00f4ng \u0111\u00fang. V\u00ec v\u1eady, h\u00e3y nh\u1edd ai \u0111\u00f3 gi\u00fap b\u1ea1n \u0111\u1ecdc l\u1ea1i v\u00e0 r\u00e0 l\u1ed7i gi\u00fap b\u1ea1n.<\/span><\/p>\n<p style=\"text-align: right;\"><strong><span style=\"font-size: 12pt; font-family: tahoma, arial, helvetica, sans-serif;\">www.entrepreneur.com<\/span><\/strong><\/p>\n<p><em><strong><span style=\"font-size: 17pt; font-family: tahoma, arial, helvetica, sans-serif;\">C\u00e1c kh\u00f3a h\u1ecdc c\u00f9ng ch\u1ee7 \u0111\u1ec1<\/span><\/strong><\/em><\/p>\n<p>M\u1eddi b\u1ea1n tham kh\u1ea3o:<\/p>\n<p><span style=\"color: #333399;\"><strong><a style=\"color: #333399;\" href=\"https:\/\/bizuni.vn\/digital-marketing\">DIGITAL MARKETING D\u00c0NH CHO CH\u1ee6 DOANH NGHI\u1ec6P, CEO V\u00c0 STARTUP<\/a><\/strong><\/span> (GV: <span style=\"color: #0000ff;\"><strong><a style=\"color: #0000ff;\" href=\"https:\/\/bizuni.vn\/giang-vien\/greg-gottfried-160.html\">Greg Gottfried<\/a><\/strong><\/span>)<\/p>\n<ul>\n<li>Kh\u00f3a h\u1ecdc cung c\u1ea5p ki\u1ebfn th\u1ee9c c\u01a1 b\u1ea3n, c\u00e1ch s\u1eed d\u1ee5ng t\u1ea5t c\u1ea3 c\u00e1c c\u00f4ng c\u1ee5 Digital Marketing: Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, T\u1ea1o trang Web, t\u1ea1o v\u00e0 s\u1eed d\u1ee5ng c\u00e1c trang m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ec3 c\u00f3 Free traffic, Google Places, Email Marketing, Email Marketing, SEO, Qu\u1ea3ng c\u00e1o Google, Google Analytics\u2026<\/li>\n<li>H\u01b0\u1edbng d\u1eabn chi ti\u1ebft l\u00ean vi\u1ec7c l\u00ean k\u1ebf ho\u1ea1ch v\u00e0 th\u1ef1c hi\u1ec7n c\u00e1c chi\u1ebfn d\u1ecbch Digital Marketing v\u00e0 Social Media hi\u1ec7u qu\u1ea3.<\/li>\n<\/ul>\n<p><span style=\"color: #333399;\"><strong><a style=\"color: #333399;\" href=\"https:\/\/bizuni.vn\/truyen-thong-marketing-chi-phi-thap\">TRUY\u1ec0N TH\u00d4NG MARKETING CHI PH\u00cd TH\u1ea4P<\/a><\/strong><\/span> (GV: <span style=\"color: #0000ff;\"><strong><a style=\"color: #0000ff;\" href=\"https:\/\/bizuni.vn\/giang-vien\/le-quoc-vinh-118.html\">L\u00ea Qu\u1ed1c Vinh<\/a><\/strong><\/span>)<\/p>\n<ul>\n<li>Hi\u1ec3u r\u00f5 v\u00e0 th\u1ef1c thi x\u00e2y d\u1ef1ng con \u0111\u01b0\u1eddng th\u01b0\u01a1ng hi\u1ec7u cho doanh nghi\u1ec7p<\/li>\n<li>T\u1ed1i \u01b0u h\u00f3a \u0111\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u nh\u1edd n\u1eafm b\u1eaft h\u00e0nh tr\u00ecnh tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng ki\u1ec3u m\u1edbi<\/li>\n<li>Ti\u1ebfp c\u1eadn m\u00f4 h\u00ecnh chuy\u1ec3n \u0111\u1ed5i hi\u1ec7n \u0111\u1ea1i trong ph\u00e2n t\u00edch tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng v\u00e0 \u201c\u0111i\u1ec3m ch\u1ea1m\u201d c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u<\/li>\n<li>N\u1eafm v\u1eefng m\u00f4 h\u00ecnh marketing mix hi\u1ec7n \u0111\u1ea1i<\/li>\n<li>H\u01b0\u1edbng d\u1eabn 5 b\u01b0\u1edbc th\u1ef1c hi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng \u0111a ph\u01b0\u01a1ng ti\u1ec7n cho th\u01b0\u01a1ng hi\u1ec7u<\/li>\n<li>H\u01b0\u1edbng d\u1eabn x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung marketing \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a doanh thu<\/li>\n<\/ul>\n<p><span style=\"color: #333399;\"><strong><a style=\"color: #333399;\" href=\"https:\/\/bizuni.vn\/marketing-7p\">M\u00d4 H\u00ccNH CHI\u1ebeN L\u01af\u1ee2C MARKETING 7P<\/a><\/strong><\/span> (GV: <span style=\"color: #0000ff;\"><strong><a style=\"color: #0000ff;\" href=\"https:\/\/bizuni.vn\/giang-vien\/vo-van-quang-104.html\">V\u00f5 V\u0103n Quang<\/a><\/strong><\/span>)<\/p>\n<ul>\n<li>Ti\u1ebfp c\u1eadn ph\u01b0\u01a1ng ph\u00e1p \u0111\u1ed9c quy\u1ec1n: 3 c\u1ea5p \u0111\u1ed9 c\u1ee7a m\u00f4 h\u00ecnh 7P<\/li>\n<li>H\u01b0\u1edbng d\u1eabn chi ti\u1ebft ph\u00e2n t\u00edch marketing SWOT th\u00f4ng qua v\u00ed d\u1ee5 th\u1ef1c t\u1ebf<\/li>\n<li>H\u01b0\u1edbng d\u1eabn c\u00f4ng c\u1ee5 \u201cBrand Diagnosis\u201d k\u1ebft h\u1ee3p d\u1eef li\u1ec7u marketing \u0111\u1ec3 ph\u00e2n t\u00edch h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u<\/li>\n<li>Ph\u00e2n t\u00edch m\u00f4 h\u00ecnh K\u00e9o &amp; \u0110\u1ea9y t\u1eeb t\u00ecnh hu\u1ed1ng th\u1ef1c t\u1ebf<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>N\u1ebfu b\u1ea1n l\u00e0m theo \u0111\u00fang quy tr\u00ecnh 10 b\u01b0\u1edbc sau, b\u1ea1n s\u1ebd tr\u00e1nh \u0111\u01b0\u1ee3c c\u00e1c l\u1ed7i vi\u1ebft email m\u00e0 c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb kh\u00e1c th\u01b0\u1eddng xuy\u00ean m\u1eafc ph\u1ea3i. Susan Gunelius&hellip;<\/p>\n","protected":false},"author":14,"featured_media":3670,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[21,22],"tags":[86,88,87],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/bizuni.vn\/kien-thuc-quan-tri\/wp-content\/uploads\/2019\/11\/email-marketing.jpg?fit=1300%2C731&ssl=1","_links":{"self":[{"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/posts\/3668"}],"collection":[{"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/comments?post=3668"}],"version-history":[{"count":0,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/posts\/3668\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/media\/3670"}],"wp:attachment":[{"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/media?parent=3668"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/categories?post=3668"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/tags?post=3668"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}