{"id":3675,"date":"2019-11-06T22:01:29","date_gmt":"2019-11-06T15:01:29","guid":{"rendered":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/?p=3675"},"modified":"2022-10-15T22:47:50","modified_gmt":"2022-10-15T15:47:50","slug":"thuc-day-nhanh-chong-chi-so-chuyen-doi-truc-tuyen-vao-nam-2020-voi-13-chien-thuat-sau","status":"publish","type":"post","link":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/thuc-day-nhanh-chong-chi-so-chuyen-doi-truc-tuyen-vao-nam-2020-voi-13-chien-thuat-sau\/","title":{"rendered":"Th\u00fac \u0111\u1ea9y nhanh ch\u00f3ng ch\u1ec9 s\u1ed1 chuy\u1ec3n \u0111\u1ed5i tr\u1ef1c tuy\u1ebfn v\u00e0o n\u0103m 2020 v\u1edbi 13 chi\u1ebfn thu\u1eadt sau"},"content":{"rendered":"

B\u00e0i h\u1ecdc r\u00fat ra t\u1eeb H\u1ed9i ngh\u1ecb \u0110\u00e0m tho\u1ea1i h\u00e0ng n\u0103m c\u1ee7a ManyChat.<\/span><\/strong><\/p>\n

Martin Smith<\/strong> \u2013 Chuy\u00ean gia Kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 CEO c\u1ee7a Overflow Marketing Solutions<\/em><\/p>\n

Digital marketing n\u0103m 2020 d\u1ee9t kho\u00e1t k\u1ebb ti\u1ebfp t\u1ee5c ph\u00e1t tri\u1ec3n \u0111a k\u00eanh. Trong h\u1ed9i ngh\u1ecb Conversations Conference 2019<\/a> c\u1ee7a ManyChat\u2019s, \u0111\u01b0\u1ee3c t\u1ed5 ch\u1ee9c t\u1ea1i Austin, l\u1ea5y hi\u1ec7u \u1ee9ng \u201comnipresence\u201d v\u00e0 v\u1ea5n \u0111\u1ec1 c\u00e1 nh\u00e2n h\u00f3a trong ti\u1ebfp th\u1ecb s\u1ed1 \u00a0l\u00e0m ch\u1ee7 \u0111\u1ec1 th\u1ea3o lu\u1eadn ch\u00ednh. Trong m\u1ed9t bu\u1ed5i ra m\u1eaft t\u01b0\u1edfng ni\u1ec7m \u0111\u1ebfn Steve Jobs, nh\u00e0 s\u00e1ng l\u1eadp Mikael Yang \u0111\u00e3 ti\u1ebft l\u1ed9 m\u1ed9t danh s\u00e1ch d\u00e0i c\u00e1c t\u00ednh n\u0103ng m\u1edbi c\u1ee7a ManyChat, ch\u1eb3ng h\u1ea1n nh\u01b0 kh\u1ea3 n\u0103ng \u0111a k\u00eanh gi\u00fap \u00a0t\u1ef1 \u0111\u1ed9ng h\u00f3a c\u00e1c cu\u1ed9c tr\u00f2 chuy\u1ec7n SMS v\u00e0 Email c\u00f9ng v\u1edbi c\u00e1c cu\u1ed9c tr\u00f2 chuy\u1ec7n tr\u00ean Facebook Messenger.<\/span><\/p>\n

B\u1ea5t k\u1ec3 b\u1ea1n \u0111\u00e3 s\u1eb5n s\u00e0ng cho \u1ee9ng d\u1ee5ng nh\u1eafn tin hay ch\u01b0a, 13 chi\u1ebfn l\u01b0\u1ee3c n\u00e0y t\u1eeb Conversations Conference 2019<\/a> s\u1ebd gi\u00fap b\u1ea1n t\u0103ng ch\u1ec9 s\u1ed1 chuy\u1ec3n \u0111\u1ed5i tr\u00ean t\u1ea5t c\u1ea3 c\u00e1c k\u00eanh k\u1ef9 thu\u1eadt s\u1ed1 m\u00e0 b\u1ea1n ch\u1ea1y ti\u1ebfp th\u1ecb.<\/span><\/p>\n

1. \u201cC\u00e1 nh\u00e2n h\u00f3a l\u00e0 chi\u1ebfn l\u01b0\u1ee3c m\u1edbi \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i.”<\/span><\/strong><\/p>\n

Digital influencer v\u00e0 \u0111\u1ed3ng th\u1eddi l\u00e0 t\u00e1c gi\u1ea3 best-sell c\u1ee7a t\u1edd New York Times<\/em> \u0111\u00e3 chia s\u1ebb m\u1ed9t m\u1eb9o \u0111\u01a1n gi\u1ea3n nh\u1eefng c\u1ef1 k\u1ef3 hi\u1ec7u qu\u1ea3 \u0111\u1ec3 h\u1ed3i sinh kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng ch\u01b0a chuy\u1ec3n \u0111\u1ed5i. V\u1ec1 c\u01a1 b\u1ea3n, n\u00f3 l\u00e0 phi\u00ean b\u1ea3n kh\u00e1c c\u1ee7a email v\u1ecfn v\u1eb9n 9 t\u1eeb c\u1ee7a Dean Jackson. G\u1eedi tin nh\u1eafn v\u0103n b\u1ea3n c\u00e1 nh\u00e2n h\u00f3a ghi t\u00ean c\u1ee7a ng\u01b0\u1eddi nh\u1eadn v\u00e0 b\u1ea1n g\u1ea7n nh\u01b0 ch\u1eafc ch\u1eafn s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c ph\u1ea3n h\u1ed3i. Khi b\u1ea1n th\u1ef1c hi\u1ec7n li\u00ean l\u1ea1c, h\u00e3y tr\u1ea3 l\u1eddi b\u1eb1ng m\u1ed9t c\u00e1i g\u00ec \u0111\u00f3 nh\u01b0, T\u00f4i c\u00f3 v\u00e0i c\u00e1ch b\u1ea1n c\u00f3 th\u1ec3 c\u1ea3i thi\u1ec7n [nhu c\u1ea7u l\u1edbn nh\u1ea5t c\u1ee7a kh\u00e1ch h\u00e0ng.] B\u1ea1n c\u00f3 r\u1ea3nh nghe \u0111i\u1ec7n tho\u1ea1i chia s\u1ebb c\u1ee7a t\u00f4i v\u00e0o l\u00fac 9 gi\u1edd s\u00e1ng ho\u1eb7c 2 gi\u1edd chi\u1ec1u v\u00e0o Th\u1ee9 Ba kh\u00f4ng?<\/span><\/p>\n

2. Giao k\u1ebft qu\u1ea3 c\u1ea7n \u0111\u1ea1t, \u0111\u1eebng giao nhi\u1ec7m v\u1ee5<\/span><\/strong><\/p>\n

M\u1ed9t trong nh\u1eefng m\u1eb9o qu\u1ea3 nh\u1ea5t m\u00e0 nh\u00e0 c\u1ed1 v\u1ea5n Jason Swenk khuy\u00ean b\u1ea1n l\u00e0m theo l\u00e0 tuy\u1ec3n d\u1ee5ng nh\u00e2n vi\u00ean c\u00f3 \u0111\u1ea7u \u00f3c h\u01a1n b\u1ea1n v\u00e0 r\u1ed3i tr\u00e1nh sang m\u1ed9t b\u00ean v\u00e0 \u0111\u1ec3 h\u1ecd t\u00ecm ra gi\u1ea3i ph\u00e1p t\u1ed1t nh\u1ea5t \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau.<\/span><\/p>\n

3. \u201cH\u00e3y ngh\u0129 v\u1ec1 c\u00e1ch m\u00e0 m\u1ecdi ng\u01b0\u1eddi ti\u00eau th\u1ee5 th\u00f4ng tin. Ng\u1eaft n\u1ed9i dung d\u00e0i th\u00e0nh c\u00e1c \u0111o\u1ea1n v\u1eeba ph\u1ea3i \u0111\u1ec3 ng\u01b0\u1eddi \u0111\u1ecdc nh\u1ea5n v\u00e0o m\u00e0n h\u00ecnh v\u00e0 \u0111\u1ecdc nh\u1eefng \u0111i\u1ec1u \u0111\u00e1ng gi\u00e1.\u201d<\/span><\/strong><\/p>\n

L\u00e0 m\u1ed9t di\u1ec5n gi\u1ea3 v\u00e0 l\u00e0 t\u00e1c gi\u1ea3 b\u00e1n best-sell, \u00a0Mari Smith \u0111\u00e3 quan s\u00e1t v\u00e0 nh\u1eadn th\u1ea5y r\u1eb1ng \u201cc\u00e2u chuy\u1ec7n\u201d \u0111ang tr\u1edf th\u00e0nh m\u1ed9t trong c\u00e1c h\u00ecnh th\u1ee9c n\u1ed9i dung \u0111\u01b0\u1ee3c \u01b0a chu\u1ed9ng nh\u1ea5t hi\u1ec7n nay. Thay v\u00ec lo l\u1eafng v\u1ec1 vi\u1ec7c m\u1ea5t bao l\u00e2u \u0111\u1ec3 sang t\u1ea1o m\u1ed9t lo\u1ea1i n\u1ed9i dung m\u1edbi n\u00e0o \u0111\u00f3 m\u00e0 tr\u01b0\u1edbc sau g\u00ec c\u0169ng bi\u1ebfn m\u1ea5t, h\u00e3y ph\u00e1t huy c\u00e1c lo\u1ea1i n\u1ed9i dung g\u1ea7n c\u0169 v\u00e0 t\u00e1i s\u1eed d\u1ee5ng ch\u00fang. Hi\u1ec7n t\u1ea1i, qu\u1ea3ng c\u00e1o trong b\u1eb1ng c\u00e1ch k\u1ec3 chuy\u1ec7n v\u1eabn t\u01b0\u01a1ng \u0111\u1ed1i r\u1ebb v\u00ec v\u1eabn ch\u01b0a c\u00f3 nhi\u1ec1u ng\u01b0\u1eddi nh\u1eafm v\u00e0o s\u1eed d\u1ee5ng lo\u1ea1i h\u00ecnh n\u1ed9i dung n\u00e0y \u0111\u1ec3 qu\u1ea3ng c\u00e1o.<\/span><\/p>\n

4. S\u1eed d\u1ee5ng CTA (l\u1eddi k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng) mang t\u00ednh s\u00e1ng t\u1ea1o trong c\u00e1c video tr\u1ef1c ti\u1ebfp \u0111\u1ec3 thu h\u00fat t\u01b0\u01a1ng t\u00e1c.<\/span><\/strong><\/p>\n

Ng\u01b0\u1eddi s\u00e1ng l\u1eadp Prepared Performer, Molly Mohoney l\u01b0u \u00fd r\u1eb1ng c\u00e1c b\u00ecnh lu\u1eadn hay c\u0169ng c\u00f3 th\u1ec3 t\u1ea1o hi\u1ec7u \u1ee9ng lan truy\u1ec1n tr\u00ean Facebook ng\u00e0y nay. \u0110\u1ec3 ng\u0103n vi\u1ec7c c\u00e1c nh\u00e0 s\u00e1ng t\u1ea1o g\u00e2y b\u1ea5t l\u1ee3i cho h\u1ec7 th\u1ed1ng, Facebook ph\u1ea1t c\u00e1c b\u00e0i vi\u1ebft tr\u1ef1c ti\u1ebfp y\u00eau c\u1ea7u like, b\u00ecnh lu\u1eadn hay chia s\u1ebb b\u1eb1ng c\u00e1ch gi\u1ea3m ph\u1ea1m vi ti\u1ebfp c\u1eadn c\u1ee7a b\u00e0i vi\u1ebft \u0111\u00f3. Mohoney khuy\u00ean ch\u00fang ta n\u00ean d\u00f9ng nh\u1eefng t\u1eeb n\u00f3i tr\u00e1nh khi mu\u1ed1n k\u00eau g\u1ecdi b\u00ecnh lu\u1eadn cho m\u1ed9t b\u00e0i vi\u1ebft n\u00e0o \u0111\u00f3. V\u00ed d\u1ee5 vi\u1ebft \u201cH\u00e3y b\u00ecnh lu\u1eadn\u2026\u201d, ta n\u00ean vi\u1ebft \u201c B\u1ea5t k\u1ef3 khi n\u00e0o b\u1ea1n nghe \u0111\u01b0\u1ee3c \u0111i\u1ec1u g\u00ec h\u1eefu \u00edch, h\u00e3y d\u00f9ng hastag #nugget \u00a0v\u00e0 k\u1ec3 cho t\u00f4i nghe b\u1ea1n \u0111\u00e3 h\u1ecdc \u0111\u01b0\u1ee3c \u0111i\u1ec1u g\u00ec.\u201d<\/span><\/p>\n

5. \u201c\u0110\u1ee3i \u0111\u1ebfn khi b\u1ea1n t\u1ea1o ra \u0111\u01b0\u1ee3c m\u1ed9t n\u1ed9i dung ho\u00e0n h\u1ea3o th\u00ec \u0111\u00e3 c\u00f3 h\u00e0ng v\u1ea1n ng\u01b0\u1eddi n\u00f3i v\u1ec1 ch\u1ee7 \u0111\u1ec1 \u0111\u00f3 m\u1ea5t r\u1ed3i.\u201d<\/span><\/strong><\/p>\n

Ng\u01b0\u1eddi s\u00e1ng l\u1eadp Zuckerberg Institute, Randi Zuckerberg, qu\u1ea3 th\u1ef1c l\u00e0 em g\u00e1i c\u1ee7a Mark Zuckerberg, v\u00e0 \u0111\u00f3 l\u00e0 l\u00fd do t\u1ea1i sao c\u00f4 \u1ea5y t\u1ef1 \u0111\u1eb7t cho m\u00ecnh bi\u1ec7t danh l\u00e0 \u00a0\u201cZuckerberg kh\u00e1c\u201d. L\u00e0 m\u1ed9t trong nh\u1eefng nh\u00e2n vi\u00ean \u0111\u1ea7u ti\u00ean c\u1ee7a Facebook v\u00e0 l\u00e0 ng\u01b0\u1eddi t\u1ea1o ra Facebook Live, c\u00f4 \u1ea5y c\u00f3 hi\u1ec3u bi\u1ebft v\u1ec1 n\u1ed9i dung. Ngo\u00e0i ra, trong m\u1ed9t b\u00e0i n\u00f3i chuy\u1ec7n truy\u1ec1n c\u1ea3m h\u1ee9ng, c\u00f4 \u1ea5y \u0111\u00e3 v\u1ebd n\u00ean m\u1ed9t b\u1ee9c tranh v\u1ec1 c\u00e1ch ph\u1ee5 n\u1eef nh\u01b0 c\u00f4 c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng v\u01b0\u1ee3t tr\u1ed9i. \u0110\u1eebng ch\u1edd \u0111\u1ee3i n\u1ed9i dung c\u1ee7a b\u1ea1n ho\u00e0n thi\u1ec7n, h\u00e3y xu\u1ea5t b\u1ea3n ngay b\u00e2y gi\u1edd.<\/span><\/p>\n

6. \u201cNh\u1eefng con s\u1ed1 kh\u00f4ng n\u00f3i n\u00ean \u0111\u01b0\u1ee3c \u0111i\u1ec1u g\u00ec n\u1ebfu m\u1ecdi ng\u01b0\u1eddi kh\u00f4ng quan t\u00e2m.”<\/span><\/strong><\/p>\n

Ch\u1ee7 s\u1edf h\u1eefu c\u1ee7a Stellar Media Marketing, Kelly Mirabella khuy\u00ean b\u1ea1n c\u1ed1 g\u1eafng thu h\u00fat l\u01b0\u1ee3ng kh\u00e1n gi\u1ea3 l\u1edbn ch\u1ec9 v\u00ec s\u1ef1 ki\u00eau ng\u1ea1o s\u00e1o r\u1ed7ng. Hay thu g\u1ecdn danh s\u00e1ch xu\u1ed1ng v\u00e0 ch\u1ec9 thu h\u00fat nh\u1eefng kh\u00e1n gi\u1ea3 th\u01b0\u1eddng xuy\u00ean t\u01b0\u01a1ng t\u00e1c. H\u1ea7u h\u1ebft c\u00e1c n\u00ean t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i hi\u1ec7n nay \u0111\u1ec1u gi\u1edbi h\u1ea1n ho\u1eb7c khu\u1ebfch t\u00e1n ph\u1ea1m v\u1ecb t\u01b0\u01a1ng t\u00e1c d\u1ef1a v\u00e0o t\u01b0\u01a1ng t\u00e1c ng\u01b0\u1eddi d\u00f9ng. \u0110\u1ed1i t\u01b0\u1edbng h\u01b0\u1edbng t\u1edbi c\u00e0ng nh\u1ecf \u0111\u1ed3ng ngh\u0129a v\u1edbi ph\u00ed \u0111\u0103ng k\u00fd qu\u1ea3ng c\u00e1o th\u1ea5p h\u01a1n, c\u00e1c b\u00e0i \u0111\u0103ng x\u00e3 h\u1ed9i c\u00f3 m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c cao s\u1ebd \u0111\u01b0\u1ee3c \u0111\u1ec1n \u0111\u00e1p b\u1eb1ng nhi\u1ec1u l\u01b0\u1ee3t ti\u1ebfp c\u1eadn t\u1ef1 nhi\u00ean h\u01a1n v\u00e0 t\u1ef7 l\u1ec7 m\u1edf email cao h\u01a1n.<\/span><\/p>\n

\"\"<\/p>\n

7. \u201c\u0110\u1ea7u t\u01b0 v\u00e0o t\u1ef1 \u0111\u1ed9ng h\u00f3a lu\u00f4n l\u00e0 kho\u1ea3n \u0111\u1ea7u t\u01b0 c\u00f3 l\u1ee3i.\u201d<\/span><\/strong><\/p>\n

Theo CEO c\u1ee7a BotBuilder, Matt Leitz, t\u1ef1 \u0111\u1ed9ng h\u00f3a b\u1ea3o t\u1ed3n t\u00e0i nguy\u00ean th\u00e0nh c\u00f4ng nh\u1ea5t khi n\u00f3 t\u00ednh \u0111\u1ebfn t\u01b0\u01a1ng t\u00e1c gi\u1eefa ng\u01b0\u1eddi v\u1edbi ng\u01b0\u1eddi. T\u1ef1 \u0111\u1ed9ng h\u00f3a t\u00ednh lan t\u1ecfa c\u1ee7a m\u1ed9t b\u00e0i vi\u1ebft b\u1eb1ng c\u00e1ch \u0111\u1eb7t n\u00fat chia s\u1ebb \u1edf cu\u1ed1i b\u1ea5t k\u1ef3 n\u1ed9i dung n\u00e0o m\u00e0 ng\u01b0\u1eddi d\u00f9ng th\u1ea5y ch\u00fang c\u00f3 gi\u00e1 tr\u1ecb.<\/span><\/p>\n

8. \u201cS\u1eed d\u1ee5ng m\u1ed9t video th\u1ea3o lu\u1eadn \u0111\u1ec3 thu th\u1eadp l\u1eddi ch\u1ee9ng th\u1ef1c c\u1ee7a kh\u00e1ch h\u00e0ng.\u201d<\/span><\/strong><\/p>\n

Ng\u01b0\u1eddi \u0111\u1ed3ng s\u00e1ng l\u1eadp c\u1ee7a Misfit Media, Jace Kovacevich v\u00e0 Brett Linkletter khuy\u00ean b\u1ea1n n\u00ean m\u1edf bu\u1ed5i ph\u1ecfng v\u1ea5n cho kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh \u0111\u1ec3 v\u00e0 \u0111\u01b0a ra nh\u1eefng c\u00e2u tr\u1ea3 l\u1eddi m\u00e0 b\u1ea1n ngh\u0129 l\u00e0 s\u1ebd c\u00f3 t\u00e1c \u0111\u1ed9ng m\u1ea1nh nh\u1ea5t. Chu\u1ea9n b\u1ecb tr\u01b0\u1edbc cho h\u1ecd nh\u1eefng g\u00ec b\u1ea1n s\u1ebd h\u1ecfi v\u00e0 tr\u1ea3 l\u1eddi h\u1ecd th\u1ea5y v\u00e0 c\u1ea3m nh\u1eadn \u0111\u01b0\u1ee3c nh\u1eefng g\u00ec hay ho nh\u1ea5t. S\u1eed d\u1ee5ng nh\u1eefng l\u1eddi ch\u1ee9ng th\u1ef1c m\u00e0 b\u1ea1n thu th\u1eadp \u0111\u01b0\u1ee3c \u0111\u1ec3 th\u1ef1c hi\u1ec7n b\u01b0\u1edbc ti\u1ebfp theo.<\/span><\/p>\n

9. Video qu\u1ea3ng c\u00e1o c\u1ea5u tr\u00fac \u201cLove-Demo-Love\u201d<\/span><\/strong><\/p>\n

Video qu\u1ea3ng c\u00e1o t\u1ed1t nh\u1ea5t m\u00e0 CEO c\u1ee7a Smart Marketer, Ezra Firestone, t\u1eebng th\u1ef1c hi\u1ec7n \u00a0l\u00e0 ch\u00e8n s\u1ea3n ph\u1ea9m m\u1eabu v\u00e0o gi\u1eefa hai nh\u00f3m video ch\u1ee9ng th\u1ef1c (n\u0103m l\u1eddi ch\u1ee9ng th\u1ef1c cho m\u1ed7i nh\u00f3m, m\u1ed7i nh\u00f3m d\u01b0\u1edbi 10 gi\u00e2y).<\/span><\/p>\n

10. \u201cChi ph\u00ed cho m\u1ed7i chuy\u1ec3n \u0111\u1ed5i kh\u00f4ng l\u00e0 v\u1ea5n \u0111\u1ec1, chi ph\u00ed cho m\u1ed7i cu\u1ed9c h\u1ed9i tho\u1ea1i m\u1edbi l\u00e0 v\u1ea5n \u0111\u1ec1 th\u1ef1c s\u1ef1.\u201d<\/span><\/strong><\/p>\n

Gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh John Bellamy Consulting John Bellamy th\u1eeba nh\u1eadn r\u1eb1ng qu\u1ea3ng c\u00e1o LinkedIn \u0111\u1eaft h\u01a1n kho\u1ea3ng t\u00e1m l\u1ea7n so v\u1edbi qu\u1ea3ng c\u00e1o Facebook. Tuy nhi\u00ean, \u00f4ng kh\u1eb3ng \u0111\u1ecbnh c\u00e1ch duy nh\u1ea5t \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh xem li\u1ec7u qu\u1ea3ng c\u00e1o LinkedIn c\u00f3 ph\u1ea3i l\u00e0 l\u1ef1a ch\u1ecdn t\u1ed1t d\u00e0nh cho b\u1ea1n hay kh\u00f4ng l\u00e0 so s\u00e1nh n\u00f3 v\u1edbi chi ph\u00ed cho m\u1ed7i cu\u1ed9c h\u1ed9i tho\u1ea1i \u0111\u1ec3 t\u1ea1o ra kh\u00e1ch h\u00e0ng B2B ti\u1ec1m n\u0103ng.<\/span><\/p>\n

11. \u201cC\u00e0i \u0111\u1eb7t nh\u1eafc nh\u1edf khi s\u1eed d\u1ee5ng Messenger \u0111\u1ec3 t\u1ea1o kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng\u201d<\/span><\/strong><\/p>\n

CEO c\u1ee7a Orca Marketology, Mackensie Liberman chia s\u1ebb r\u1eb1ng n\u1ebfu quy tr\u00ecnh \u0111\u0103ng k\u00fd th\u00f4ng tin kh\u00e1ch h\u00e0ng \u0111\u1ea7y \u0111\u1ee7 bao g\u1ed3m c\u00e1c m\u1ee5c t\u00ean, email, s\u1ed1 \u0111i\u1ec7n tho\u1ea1i v\u00e0 l\u00ean l\u1ecbch h\u1eb9n \u0111i\u1ec7n tho\u1ea1i, b\u1ea1n n\u00ean c\u00e0i \u0111\u1eb7t nh\u1eafc nh\u1edf cho t\u1eebng m\u1ee5c. C\u00e0i \u0111\u1eb7t th\u1eddi gian nh\u1eafc nh\u1edf k\u1ec3 t\u1eeb khi nh\u1eadn \u0111\u01b0\u1ee3c tin nh\u1eafn chatbot c\u1ee5 th\u1ec3 nh\u01b0 sau: sau 7 ph\u00fat n\u1ebfu b\u1ea1n ch\u01b0a nh\u1eadn \u0111\u01b0\u1ee3c t\u00ean kh\u00e1ch h\u00e0ng \u0111\u0103ng k\u00fd, sau 14 ph\u00fat n\u1ebfu ch\u01b0a nh\u1eadn \u0111\u01b0\u1ee3c \u0111\u1ecba ch\u1ec9 email, sau 25 ph\u00fat n\u1ebfu ch\u01b0a nh\u1eadn \u0111\u01b0\u1ee3c s\u1ed1 \u0111i\u1ec7n tho\u1ea1i. N\u1ebfu kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng ho\u00e0n th\u00e0nh th\u00f4ng tin li\u00ean h\u1ec7 m\u00e0 kh\u00f4ng s\u1eafp x\u1ebfp cu\u1ed9c h\u1eb9n, h\u00e3y tr\u1ea3 l\u1eddi b\u1eb1ng m\u1ed9t tin nh\u1eafn kh\u1eafc ph\u1ee5c \u0111\u01b0\u1ee3c nh\u1eefng \u0111i\u1ec1u kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u1ee7a b\u1ea1n ch\u01b0a h\u00e0i l\u00f2ng, sau \u0111\u00f3 h\u1ecfi xem h\u1ecd c\u00f2n th\u1eafc m\u1eafc n\u00e0o kh\u00e1c kh\u00f4ng. Cu\u1ed1i c\u00f9ng, h\u1ecfi l\u1ea1i h\u1ecd v\u1ec1 vi\u1ec7c \u0111\u1eb7t h\u1eb9n g\u1ecdi \u0111i\u1ec7n tho\u1ea1i. Ti\u1ebfp t\u1ee5c cu\u1ed9c tr\u00f2 chuy\u1ec7n v\u1edbi m\u1ed9t th\u00f4ng b\u00e1o x\u00e1c nh\u1eadn c\u00e1c b\u01b0\u1edbc ti\u1ebfp theo.<\/span><\/p>\n

12. Cung c\u1ea5p tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng t\u1ed1t nh\u1ea5t b\u1eb1ng c\u00e1ch chu\u1ea9n b\u1ecb cho s\u1ef1 th\u00e0nh c\u00f4ng tuy\u1ec7t \u0111\u1ed1i.<\/span><\/strong><\/p>\n

C\u00e1c nh\u00e0 \u0111\u1ed3ng s\u00e1ng l\u1eadp c\u1ee7a Messenger Marketing Experts, Philippe LeCoutre v\u00e0 David Sambor \u0111\u00e3 gi\u1edbi thi\u1ec7u m\u1ed9t chatbot b\u00e1n \u0111\u01b0\u1ee3c h\u01a1n ba tri\u1ec7u USD trong m\u1ed9t gi\u1edd cho Tony Robbins, Dean Graziosi v\u00e0 Russell Brunson. Vi\u1ec7c kh\u1edfi ch\u1ea1y c\u1ea5u h\u00ecnh cao nh\u01b0 v\u1eady c\u00f3 kh\u1ea3 n\u0103ng l\u00e0m qu\u00e1 t\u1ea3i h\u1ec7 th\u1ed1ng b\u00e1n h\u00e0ng APIs, do \u0111\u00f3, c\u00e1c b\u1ea3n d\u1ef1 ph\u00f2ng \u00a0t\u00edch h\u1ee3p c\u1ee7a LeCoutre v\u00e0 Sambor s\u1ebd x\u1eed l\u00fd qu\u00e1 tr\u00ecnh \u0111\u1ec3 nh\u1eadn bi\u1ebft v\u00e0 kh\u1eafc ph\u1ee5c nguy\u00ean nh\u00e2n \u0111\u00ecnh tr\u1ec7. Khi h\u1ec7 th\u1ed1ng tr\u1edf n\u00ean qu\u00e1 t\u1ea3i, chatbot c\u1ea3nh b\u00e1o ng\u01b0\u1eddi d\u00f9ng r\u1eb1ng c\u00f3 qu\u00e1 nhi\u1ec1u ng\u01b0\u1eddi \u0111ang mua h\u00e0ng t\u1ea1i th\u1eddi \u0111i\u1ec3m \u0111\u00f3 v\u00e0 y\u00eau c\u1ea7u ng\u01b0\u1eddi d\u00f9ng th\u1eed l\u1ea1i sau 10 ph\u00fat. \u0110i\u1ec1u n\u00e0y \u0111\u00e3 bi\u1ebfn tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng ngh\u00e8o n\u00e0n \u00a0th\u00e0nh b\u1eb1ng ch\u1ee9ng x\u00e3 h\u1ed9i t\u00edch c\u1ef1c v\u00e0 t\u00e2m l\u00fd l\u1ee1 m\u1ea5t c\u01a1 h\u1ed9i.<\/span><\/p>\n

13. \u201cD\u00f9 th\u00edch hay kh\u00f4ng, h\u00e3y n\u1eafm b\u1eaft s\u1ef1 thay \u0111\u1ed5i. H\u00e3y coi s\u1ef1 thay \u0111\u1ed5i l\u00e0 m\u1ed9t c\u01a1 h\u1ed9i.\u201d<\/span><\/strong><\/p>\n

CEO c\u1ee7a ManyChat, \u00f4ng Yang nh\u1ea5n m\u1ea1nh d\u1ee9t kho\u00e1t r\u1eb1ng Chat Marketing l\u00e0 m\u1ed9t ng\u00e0nh t\u0103ng tr\u01b0\u1edfng cao, v\u00e0 do \u0111\u00f3, thay \u0111\u1ed5i l\u00e0 kh\u00f4ng th\u1ec3 tr\u00e1nh kh\u1ecfi v\u00e0 \u0111\u00f2i h\u1ecfi ch\u00fang ta ph\u1ea3i h\u1ecdc h\u1ecfi li\u00ean t\u1ee5c.<\/span><\/p>\n

Th\u1ef1c hi\u1ec7n 13 chi\u1ebfn l\u01b0\u1ee3c n\u00e0y kh\u00f4ng ch\u1ec9 gi\u00fap b\u1ea1n c\u1ea3i thi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c chat marketing m\u00e0 c\u00f2n c\u1ea3i thi\u1ec7n t\u1ea5t c\u1ea3 c\u00e1c cu\u1ed9c h\u1ed9i tho\u1ea1i v\u00e0 chuy\u1ec3n \u0111\u1ed5i k\u1ef9 thu\u1eadt s\u1ed1 \u0111i \u0111\u1ea7u xu h\u01b0\u1edbng 2020 v\u00e0 xa h\u01a1n th\u1ebf n\u1eefa.<\/span><\/p>\n

www.entrepreneur.com<\/span><\/strong><\/p>\n

C\u00e1c kh\u00f3a h\u1ecdc c\u00f9ng ch\u1ee7 \u0111\u1ec1<\/span><\/strong><\/em><\/p>\n

M\u1eddi b\u1ea1n tham kh\u1ea3o:<\/p>\n

DIGITAL MARKETING D\u00c0NH CHO CH\u1ee6 DOANH NGHI\u1ec6P, CEO V\u00c0 STARTUP<\/a><\/strong><\/span> (GV: Greg Gottfried<\/a><\/strong><\/span>)<\/p>\n