{"id":3691,"date":"2019-11-07T17:53:19","date_gmt":"2019-11-07T10:53:19","guid":{"rendered":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/?p=3691"},"modified":"2022-10-15T22:47:49","modified_gmt":"2022-10-15T15:47:49","slug":"tang-vot-tinh-hieu-qua-cho-email-bieu-mau","status":"publish","type":"post","link":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/tang-vot-tinh-hieu-qua-cho-email-bieu-mau\/","title":{"rendered":"T\u0103ng v\u1ecdt t\u00ednh hi\u1ec7u qu\u1ea3 cho cho email bi\u1ec3u m\u1eabu b\u1eb1ng 4 chi\u1ebfn d\u1ecbch marketing sau"},"content":{"rendered":"

S\u1eed d\u1ee5ng nh\u1eefng m\u1eb9o sau s\u1ebd gi\u00fap b\u1ea1n c\u00f3 m\u1ed9t opt-in form email c\u1ef1c k\u1ef3 h\u00fat m\u1eaft v\u00e0 khi\u1ebfn ng\u01b0\u1eddi nh\u1eadn \u0111\u0103ng k\u00fd bi\u1ec3u m\u1eabu ngay l\u1eadp t\u1ee9c.<\/span><\/strong><\/p>\n

Susan Gunelius \u2013 Chuy\u00ean gia Marketing, Branding, Copywriting, Email and Social Media<\/em><\/p>\n

B\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y l\u00e0 tr\u00edch t\u1eeb cu\u1ed1n s\u00e1ch Ultimate Guide to Email Marketing for Business<\/a> c\u1ee7a Susan Gunelius<\/p>\n

T\u1ea1o v\u00e0 hi\u1ec3n th\u1ecb c\u00e1c bi\u1ec3u m\u1eabu th\u00f4ng tin \u0111\u0103ng k\u00fd (opt-in forrm) c\u00f3 th\u1ec3 kh\u00f4ng mang l\u1ea1i k\u1ebft qu\u1ea3 t\u1ee9c th\u00ec. N\u1ebfu k\u1ebft qu\u1ea3 c\u1ee7a b\u1ea1n th\u1ea5p h\u01a1n m\u1ee9c b\u1ea1n mong \u0111\u1ee3i, h\u00e3y t\u00ecm c\u00e1ch \u0111\u1ec3 h\u01b0\u1edbng nhi\u1ec1u truy c\u1eadp \u0111\u1ebfn bi\u1ec3u m\u1eabu c\u1ee7a b\u1ea1n (n\u1ebfu l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp bi\u1ec3u m\u1eabu th\u1ea5p) ho\u1eb7c thay \u0111\u1ed5i \u01b0u \u0111\u00e3i c\u1ee7a b\u1ea1n (n\u1ebfu t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i th\u1ea5p). B\u00ean c\u1ea1nh \u0111\u00f3, hay th\u1eed nh\u1eefng chi\u1ebfn thu\u1eadn d\u01b0\u1edbi \u0111\u00e2y \u0111\u1ec3 cacir thi\u1ec7n k\u1ebft qu\u1ea3 bi\u1ec3u m\u1eabu c\u1ee7a b\u1ea1n:<\/span><\/p>\n

1. Hi\u1ec3n th\u1ecb nhi\u1ec1u bi\u1ec3u m\u1eabu<\/span><\/strong><\/p>\n

M\u1ed9t trong nh\u1eefng sai l\u1ea7m l\u1edbn nh\u1ea5t b\u1ea1n c\u00f3 th\u1ec3 m\u1eafc ph\u1ea3i khi x\u00e2y d\u1ef1ng danh s\u00e1ch email c\u1ee7a m\u00ecnh l\u00e0 cho r\u1eb1ng m\u1ecdi ng\u01b0\u1eddi s\u1ebd th\u1ea5y \u0111\u01b0\u1ee3c opt-in form c\u1ee7a b\u1ea1n. Cung c\u1ea5p cho h\u1ecd nhi\u1ec1u c\u00e1ch kh\u00e1c nhau \u0111\u1ec3 th\u1ea5y \u0111\u01b0\u1ee3c bi\u1ec3u m\u1eabu, ho\u1eb7c b\u1ea1n s\u1ebd m\u1ea5t c\u01a1 h\u1ed9i ph\u00e1t tri\u1ec3n danh s\u00e1ch email c\u1ee7a m\u00ecnh. V\u00ed d\u1ee5: b\u1ea1n c\u00f3 th\u1ec3 hi\u1ec3n th\u1ecb c\u00f9ng m\u1ed9t bi\u1ec3u m\u1eabu tr\u00ean m\u1ed9t trang ho\u1eb7c nhi\u1ec1u trang th\u00e0nh ph\u1ea7n kh\u00e1c nhau tr\u00ean to\u00e0n website. B\u1ea1n c\u0169ng c\u00f3 th\u1ec3 hi\u1ec3n th\u1ecb c\u00e1c bi\u1ec3u m\u1eabu kh\u00e1c nhau tr\u00ean c\u00f9ng m\u1ed9t trang ho\u1eb7c tr\u00ean c\u00e1c trang kh\u00e1c nhau b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng c\u00e1c k\u1ef9 thu\u1eadt nh\u1eafm m\u1ee5c ti\u00eau \u1edf c\u1ea5p \u0111\u1ed9 trang. B\u1ea1n c\u0169ng c\u00f3 th\u1ec3 xem x\u00e9t s\u1eed d\u1ee5ng bi\u1ec3u m\u1eabu ch\u00e0o m\u1eebng, bi\u1ec3u m\u1eabu thanh b\u00ean, bi\u1ec3u m\u1eabu exit-intent pop-up v\u00e0 bi\u1ec3u m\u1eabu n\u1ed9i tuy\u1ebfn trong b\u00e0i \u0111\u0103ng tr\u00ean blog c\u1ee7a b\u1ea1n.<\/span><\/p>\n

2. S\u1eed d\u1ee5ng l\u1eddi g\u1ecdi h\u00e0nh \u0111\u1ed9ng (CTA) \u0111\u1ec3 d\u1eabn kh\u00e1ch truy c\u1eadp v\u00e0o bi\u1ec3u m\u1eabu \u0111\u0103ng k\u00fd c\u1ee7a b\u1ea1n<\/span><\/strong><\/p>\n

\u0110\u00f4i khi, b\u1ea1n s\u1ebd kh\u00f4ng th\u1ec3 tr\u00ecnh b\u00e0y m\u1ed9t opt-in form tr\u1ecdn v\u1eb9n tr\u00ean m\u1ed9t s\u1ed1 khu v\u1ef1c nh\u1ea5t \u0111\u1ecbnh tr\u00ean website. Thay v\u00e0o \u0111\u00f3, b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng CTA h\u01b0\u1edbng d\u1eabn kh\u00e1ch truy c\u1eadp v\u00e0o bi\u1ec3u m\u1eabu \u0111\u0103ng k\u00fd. V\u00ed d\u1ee5: hi\u1ec3n th\u1ecb li\u00ean k\u1ebft v\u1edbi CTA n\u1eb1m ngay b\u00ean c\u1ea1nh n\u00fat g\u1eedi\/x\u00e1c nh\u1eadn (submit) trong khu v\u1ef1c b\u00ecnh lu\u1eadn c\u1ee7a b\u00e0i \u0111\u0103ng tr\u00ean blog c\u1ee7a b\u1ea1n. Th\u00eam m\u1ed9t CTA trong ti\u00eau \u0111\u1ec1 blog ho\u1eb7c website c\u0169ng nh\u01b0 c\u00e1c trang x\u00e3 h\u1ed9i kh\u00e1c. B\u1ea1n th\u1eadm ch\u00ed c\u0169ng c\u00f3 th\u1ec3 th\u00eam n\u00fat \u0111\u0103ng k\u00fd v\u00e0o trang Facebook c\u1ee7a m\u00ecnh.<\/span><\/p>\n

\u0110\u1eebng ng\u1ea1i y\u00eau c\u1ea7u kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i v\u00e0 ng\u01b0\u1eddi \u0111\u0103ng k\u00fd email chia s\u1ebb li\u00ean k\u1ebft bi\u1ec3u m\u1eabu \u0111\u0103ng k\u00fd c\u1ee7a b\u1ea1n v\u1edbi ng\u01b0\u1eddi kh\u00e1c. Sau khi ai \u0111\u00f3 g\u1eedi bi\u1ec3u m\u1eabu \u0111\u0103ng k\u00fd, h\u00e3y t\u1ea1o m\u1ed9t CTA hi\u1ec3n th\u1ecb tr\u00ean trang c\u00e1m \u01a1n ho\u1eb7c trong email x\u00e1c nh\u1eadn, y\u00eau c\u1ea7u m\u1eddi b\u1ea1n b\u00e8 \u0111\u0103ng k\u00fd download b\u1ea3n tin \u0111i\u1ec7n t\u1eed ho\u1eb7c m\u1ed9t m\u00f3n qu\u00e0 n\u00e0o \u0111\u00f3.<\/span><\/p>\n

M\u1ed9t trong nh\u1eefng n\u01a1i hi\u1ec7u qu\u1ea3 nh\u1ea5t \u0111\u1ec3 hi\u1ec3n th\u1ecb CTA \u0111\u0103ng k\u00fd bi\u1ec3u m\u1eabu cho c\u00e1c doanh nghi\u1ec7p th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed l\u00e0 tr\u00ean trang gi\u1ecf h\u00e0ng. Nh\u1eefng ng\u01b0\u1eddi \u1edf trang n\u00e0y l\u00e0 nh\u1eefng kh\u00e1ch h\u00e0ng \u0111\u00e3 t\u01b0\u01a1ng t\u00e1c, v\u00ec v\u1eady \u0111\u00e2y l\u00e0 th\u1eddi \u0111i\u1ec3m ho\u00e0n h\u1ea3o \u0111\u1ec3 m\u1eddi h\u1ecd \u0111\u0103ng k\u00fd v\u00e0o danh s\u00e1ch c\u1ee7a b\u1ea1n. Nh\u01b0ng \u0111\u1eebng ch\u1ec9 d\u1eebng l\u1ea1i \u1edf \u0111\u00f3. B\u1ea1n c\u0169ng n\u00ean th\u00eam CTA opt-in form v\u00e0o c\u00e1c chi\u1ebfn d\u1ecbch gi\u1ecf h\u00e0ng c\u0169. Ngay c\u1ea3 khi h\u1ecd ch\u01b0a c\u00f3 \u00fd \u0111\u1ecbnh mua h\u00e0ng c\u1ee7a b\u1ea1n, h\u1ecd v\u1eabn c\u00f3 th\u1ec3 s\u1eb5n s\u00e0ng t\u1ea3i m\u00f3n qu\u00e0 m\u00e0 b\u1ea1n g\u1eedi \u0111\u1ebfn. \u00a0M\u1ed9t khi b\u1ea1n c\u00f3 \u0111\u01b0\u1ee3c th\u00f4ng tin \u0111\u0103ng k\u00fd c\u1ee7a h\u1ecd, b\u1ea1n c\u00f3 th\u1ec3 ti\u1ebfp t\u1ee5c ti\u1ebfp th\u1ecb qua email \u0111\u1ec3 chuy\u1ec3n \u0111\u1ed5i h\u1ecd th\u00e0nh kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/span><\/p>\n

\"\"<\/p>\n

3. Cung c\u1ea5p nhi\u1ec1u t\u00f9y ch\u1ecdn<\/span><\/strong><\/p>\n

N\u1ebfu \u0111\u1ec1 ngh\u1ecb c\u1ee7a b\u1ea1n v\u01b0\u1ee3t qu\u00e1 nhu c\u1ea7u c\u1ee7a kh\u00e1n gi\u1ea3, b\u1ea1n c\u00f3 th\u1ec3 s\u1ebd ph\u1ea3i cung c\u1ea5p c\u00e1c t\u00f9y ch\u1ecdn kh\u00e1c nhau \u0111\u1ec3 t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i. V\u00ed d\u1ee5: N\u1ebfu b\u1ea1n ch\u1ec9 \u0111\u01b0a ra m\u1ed9t l\u1ef1a ch\u1ecdn duy nh\u1ea5t l\u00e0 cung c\u1ea5p b\u1ea3n tin \u0111i\u1ec7n t\u1eed h\u00e0ng ng\u00e0y cho nh\u1eefng ai ho\u00e0n th\u00e0nh opt-in form, nhi\u1ec1u ng\u01b0\u1eddi s\u1ebd c\u1ea3m th\u1ea5y nh\u1eadn mail h\u1eb1ng ng\u00e0y l\u00e0 qu\u00e1 nhi\u1ec1u. N\u1ebfu nh\u00e0 cung c\u1ea5p ti\u1ebfp th\u1ecb qua email v\u00e0 c\u00f4ng c\u1ee5 opt-in form c\u1ee7a b\u1ea1n cho ph\u00e9p, h\u00e3y cung c\u1ea5p nhi\u1ec1u l\u1ef1a ch\u1ecdn h\u01a1n, v\u00ed d\u1ee5 nh\u01b0 h\u00e0ng ng\u00e0y, h\u00e0ng tu\u1ea7n ho\u1eb7c h\u00e0ng th\u00e1ng.<\/span><\/p>\n

Ho\u1eb7c b\u1ea1n c\u00f3 th\u1ec3 cho ph\u00e9p kh\u00e1ch truy c\u1eadp kh\u00f4ng ch\u1ec9 t\u00f9y ch\u1ecdn t\u1ea7n su\u1ea5t li\u00ean l\u1ea1c m\u00e0 c\u00f2n t\u00f9y ch\u1ecdn lo\u1ea1i tin nh\u1eafn m\u00e0 h\u1ecd s\u1ebd nh\u1eadn. B\u1ea1n c\u00f3 th\u1ec3 cung c\u1ea5p c\u00e1c t\u00f9y ch\u1ecdn \u00a0nh\u1eadn n\u1ed9i dung th\u00f4ng tin ho\u1eb7c qu\u1ea3ng c\u00e1o, c\u0169ng nh\u01b0 c\u00e1c t\u00f9y ch\u1ecdn nh\u1eadn tin nh\u1eafn li\u00ean quan \u0111\u1ebfn c\u00e1c ch\u1ee7 \u0111\u1ec1 c\u1ee5 th\u1ec3. V\u00ed d\u1ee5 nh\u01b0 m\u1ed9t chuy\u00ean gia s\u1ee9c kh\u1ecfe c\u00f3 th\u1ec3 \u0111\u01b0a ra c\u00e1c t\u00f9y ch\u1ecdn ch\u1ec9 nh\u1eadn c\u00e1c n\u1ed9i dung v\u1ec1 gi\u1ea3m c\u00e2n, th\u1ec3 d\u1ee5c, c\u00f4ng th\u1ee9c n\u1ea5u \u0103n, ho\u1eb7c m\u1eb9o \u0103n ki\u00eang gi\u1ea3m cholesterol. Gi\u1ea3 s\u1eed chuy\u00ean gia s\u1ee9c kh\u1ecfe c\u00f3 \u0111\u1ee7 n\u1ed9i dung xu\u1ea5t b\u1ea3n cho c\u00e1c \u0111\u1ec1 t\u00e0i n\u00e0y, th\u00ec vi\u1ec7c \u0111\u01b0a ra c\u00e1c t\u00f9y ch\u1ecdn kh\u00f4ng ch\u1ec9 gi\u00fap m\u1ecdi ng\u01b0\u1eddi vui v\u1ebb h\u01a1n m\u00e0 c\u00f2n gi\u00fap v\u1ecb chuy\u00ean gia s\u1ee9c kh\u1ecfe kia ph\u00e2n kh\u00fac \u0111\u01b0\u1ee3c kh\u00e1n gi\u1ea3 c\u1ee7a m\u00ecnh. \u00a0N\u1ebfu chuy\u00ean gia s\u1ee9c kh\u1ecfe x\u00e1c \u0111\u1ecbnh m\u1ed9t s\u1ed1 kh\u00e1n gi\u1ea3 c\u1ee7a m\u00ecnh quan t\u00e2m \u0111\u1ebfn vi\u1ec7c gi\u1ea3m c\u00e2n, khi \u0111\u00f3 c\u00e1c n\u1ed9i dung qu\u1ea3ng c\u00e1o li\u00ean quan \u0111\u1ebfn s\u1ea3n ph\u1ea9m gi\u1ea3m c\u00e2n c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c g\u1eedi tr\u1ef1c ti\u1ebfp \u0111\u1ebfn \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng c\u00f3 nhu c\u1ea7u.<\/span><\/p>\n

4. Ph\u00e2n kh\u00fac \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee7a b\u1ea1n v\u00e0 \u0111\u01b0a ra g\u1eedi nhi\u1ec1u l\u1ef1a ch\u1ecdn qu\u00e0 kh\u00edch l\u1ec7<\/span><\/strong><\/p>\n

B\u1ea1n c\u0169ng c\u00f3 th\u1ec3 ph\u00e2n kh\u00fac \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee7a m\u00ecnh b\u1eb1ng c\u00e1ch g\u1eedi \u0111\u1ebfn h\u1ecd nh\u1eefng m\u00f3n qu\u00e0. V\u00ed d\u1ee5: m\u1ed9t pop-up opt-in form nh\u1ea3y ra khi m\u1ed9t kh\u00e1ch truy c\u1eadp v\u00e0o m\u1ed9t trang th\u00e0nh ph\u1ea7n c\u1ee5 th\u1ec3 n\u00e0o \u0111\u00f3 tr\u00ean website c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 bao g\u1ed3m nhi\u1ec1u l\u1ef1a ch\u1ecdn nh\u01b0 ch\u1ecdn m\u1ed9t trong hai cu\u1ed1n s\u00e1ch kh\u00e1c nhau c\u00f3 ch\u1ee7 \u0111\u1ec1 li\u00ean quan. M\u1ed9t chi\u1ebfn d\u1ecbch follow-up email marketing c\u00f3 th\u1ec3 ch\u1ee9a li\u00ean k\u1ebft d\u1eabn \u0111\u1ebfn cu\u1ed1n s\u00e1ch c\u00f2n l\u1ea1i m\u00e0 tr\u01b0\u1edbc \u0111\u00f3 kh\u00e1ch truy c\u1eadp kh\u00f4ng ch\u1ecdn. Tuy nhi\u00ean, d\u1ef1a v\u00e0o l\u1ef1a ch\u1ecdn m\u00e0 h\u1ecd \u0111\u00e3 g\u1eedi khi ho\u00e0n th\u00e0nh bi\u1ec3u m\u1eabu, b\u1ea1n c\u00f3 th\u1ec3 ph\u00e2n kh\u00fac \u0111\u01b0\u1ee3c kh\u00e1n gi\u1ea3 c\u1ee7a m\u00ecnh. \u0110\u00e2y l\u00e0 th\u00f4ng tin c\u00f3 gi\u00e1 tr\u1ecb, c\u00f3 th\u1ec3 d\u00f9ng cho ti\u1ebfp th\u1ecb qua email trong t\u01b0\u01a1ng lai.<\/span><\/p>\n

www.entrepreneur.com<\/span><\/strong><\/p>\n

C\u00e1c kh\u00f3a h\u1ecdc c\u00f9ng ch\u1ee7 \u0111\u1ec1<\/span><\/strong><\/em><\/p>\n

M\u1eddi b\u1ea1n tham kh\u1ea3o:<\/p>\n

DIGITAL MARKETING D\u00c0NH CHO CH\u1ee6 DOANH NGHI\u1ec6P, CEO V\u00c0 STARTUP<\/a><\/strong><\/span> (GV: Greg Gottfried<\/a><\/strong><\/span>)<\/p>\n