{"id":3713,"date":"2019-11-09T10:23:20","date_gmt":"2019-11-09T03:23:20","guid":{"rendered":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/?p=3713"},"modified":"2022-10-15T22:47:49","modified_gmt":"2022-10-15T15:47:49","slug":"opt-in-form-cua-ban-se-hut-duoc-nhieu-nguoi-dang-ky-voi-7-meo-sau","status":"publish","type":"post","link":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/opt-in-form-cua-ban-se-hut-duoc-nhieu-nguoi-dang-ky-voi-7-meo-sau\/","title":{"rendered":"Opt-in form c\u1ee7a b\u1ea1n s\u1ebd h\u00fat \u0111\u01b0\u1ee3c nhi\u1ec1u ng\u01b0\u1eddi \u0111\u0103ng k\u00fd v\u1edbi 7 m\u1eb9o sau"},"content":{"rendered":"<p><strong><span style=\"font-size: 12pt; font-family: tahoma, arial, helvetica, sans-serif;\">H\u00e3y th\u1eed nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c sau \u0111\u1ec3 th\u00fac \u0111\u1ea9y t\u00ednh hi\u1ec7u qu\u1ea3 c\u1ee7a opt-in form c\u1ee7a b\u1ea1n.<\/span><\/strong><\/p>\n<p><strong>Susan Gunelius<\/strong> \u2013 <em>Chuy\u00ean gia Marketing, Branding, Copywriting, Email and Social Media<\/em><\/p>\n<p>B\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y l\u00e0 tr\u00edch t\u1eeb cu\u1ed1n s\u00e1ch <a href=\"https:\/\/bookstore.entrepreneur.com\/product\/ultimate-guide-email-marketing-business\/\">Ultimate Guide to Email Marketing for Business<\/a> c\u1ee7a Susan Gunelius.<\/p>\n<p><span style=\"font-size: 12pt; font-family: tahoma, arial, helvetica, sans-serif;\">Vi\u1ec7c thi\u1ebft k\u1ebf opt-in form (bi\u1ec3u m\u1eabu \u0111\u0103ng k\u00fd th\u00f4ng tin) sao cho thu h\u00fat \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n v\u00e0 k\u00edch th\u00edch h\u1ecd th\u1ef1c hi\u1ec7n h\u00e0nh \u0111\u1ed9ng l\u00e0 \u0111i\u1ec1u r\u1ea5t quan tr\u1ecdng. H\u1ecd c\u1ea7n bi\u1ebft gi\u00e1 tr\u1ecb m\u00e0 h\u1ecd s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c khi cung c\u1ea5p \u0111\u1ecba ch\u1ec9 email cho b\u1ea1n v\u00e0 h\u1ecd c\u1ea7n c\u1ea3m th\u1ea5y kh\u00f4ng do d\u1ef1 khi l\u00e0m v\u1eady. \u0110\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c \u0111i\u1ec1u \u0111\u00f3, b\u1ea1n c\u00f3 th\u1ec3 tham kh\u1ea3o nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c sau \u0111\u00e2y:<\/span><\/p>\n<p><strong><span style=\"font-size: 15pt; font-family: tahoma, arial, helvetica, sans-serif;\">1. Tr\u1ea3 l\u1eddi c\u00e2u h\u1ecfi \u201c\u1ede \u0111\u00e2y c\u00f3 g\u00ec cho t\u00f4i?\u201d<\/span><\/strong><\/p>\n<p><span style=\"font-size: 12pt; font-family: tahoma, arial, helvetica, sans-serif;\">M\u1ed9t c\u00e2u h\u1ecfi quan tr\u1ecdng m\u00e0 m\u1ecdi th\u00f4ng \u0111i\u1ec7p ti\u1ebfp th\u1ecb n\u00ean tr\u1ea3 l\u1eddi cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng l\u00e0 \u201c\u1ede \u0111\u00e2y c\u00f3 g\u00ec cho t\u00f4i?\u201d. N\u1ed9i dung c\u1ee7a b\u1ea1n ph\u1ea3i gi\u1ea3i th\u00edch \u0111\u01b0\u1ee3c cho kh\u00e1n gi\u1ea3n gi\u1ea3 bi\u1ebft h\u1ecd s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c g\u00ec n\u1ebfu ho\u00e0n t\u1ea5t bi\u1ec3u m\u1eabu c\u1ee7a b\u1ea1n.<\/span><\/p>\n<p><span style=\"font-size: 12pt; font-family: tahoma, arial, helvetica, sans-serif;\">V\u00ed d\u1ee5: n\u1ebfu b\u1ea1n kh\u00f4ng cung c\u1ea5p m\u1ed9t lead magnet (t\u1ea1m d\u1ecbch: nam ch\u00e2m thu h\u00fat kh\u00e1ch h\u00e0ng &#8211; qu\u00e0 t\u1eb7ng ho\u1eb7c gi\u00e1 tr\u1ecb m\u00e0 b\u1ea1n t\u1eb7ng ng\u01b0\u1eddi \u0111\u1ecdc \u0111\u1ec3 \u0111\u1ed5i l\u1ea5y m\u1ed9t \u0111\u0103ng k\u00fd email) m\u00e0 ch\u1ec9 m\u1eddi m\u1ecdi ng\u01b0\u1eddi tham gia \u0111\u0103ng k\u00fd nh\u1eadn newsletter (b\u1ea3n tin \u0111i\u1ec7n t\u1eed) h\u00e0ng tu\u1ea7n, h\u1ecd s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c l\u1ee3i \u00edch g\u00ec khi \u0111\u0103ng k\u00fd? Thay v\u00ec vi\u1ebft, \u201c\u0110\u0103ng k\u00fd nh\u1eadn newsletter,\u201d m\u1ed9t hu\u1ea5n luy\u1ec7n vi\u00ean th\u1ec3 h\u00ecnh c\u00f3 th\u1ec3 vi\u1ebft \u201c\u0110\u0103ng k\u00fd ngay b\u00e2y gi\u1edd v\u00e0 nh\u1eadn video h\u01b0\u1edbng d\u1eabn t\u1eadp th\u1ec3 d\u1ee5c h\u00e0ng tu\u1ea7n c\u1ee7a t\u00f4i \u0111\u1ec3 gi\u1ea3m c\u00e2n.\u201d<\/span><\/p>\n<p><strong><span style=\"font-size: 15pt; font-family: tahoma, arial, helvetica, sans-serif;\">2. M\u00f4 t\u1ea3 \u01b0u \u0111\u00e3i<\/span><\/strong><\/p>\n<p><span style=\"font-size: 12pt; font-family: tahoma, arial, helvetica, sans-serif;\">B\u1ea1n ph\u1ea3i gi\u1ea3i th\u00edch r\u00f5 m\u1ecdi ng\u01b0\u1eddi s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c nh\u1eefng g\u00ec khi h\u1ecd ho\u00e0n t\u1ea5t opt-in form c\u1ee7a b\u1ea1n, n\u1ebfu kh\u00f4ng nhi\u1ec1u kh\u00e1ch truy c\u1eadp s\u1ebd kh\u00f4ng c\u1ea3m th\u1ea5y t\u1ef1 tin cho b\u1ea1n \u0111\u1ecba ch\u1ec9 email. B\u1ea1n ph\u1ea3i khi\u1ebfn h\u1ecd c\u1ea3m th\u1ea5y r\u1eb1ng b\u1ea1n s\u1ebd mang l\u1ea1i nh\u1eefng gi\u00e1 tr\u1ecb \u0111\u00e1ng gi\u00e1 h\u01a1n \u0111\u1ecba ch\u1ec9 email c\u1ee7a h\u1ecd. Nhi\u1ec1u ng\u01b0\u1eddi r\u1ea5t quan tr\u1ecdng vi\u1ec7c b\u1ea3o v\u1ec7 t\u00ednh ri\u00eang t\u01b0 cho h\u1ed9p th\u01b0 c\u1ee7a h\u1ecd, v\u00ec v\u1eady h\u00e3y th\u1eadt r\u00f5 r\u00e0ng khi \u0111\u01b0a ra b\u1ea5t k\u1ef3 l\u1eddi m\u1eddi n\u00e0o. C\u0169ng l\u1ea5y v\u00ed d\u1ee5 \u1edf m\u1ee5c tr\u00ean, thay v\u00ec m\u1eddi kh\u00e1ch truy c\u1ea5p \u0111\u0103ng k\u00fd th\u00f4ng tin \u0111\u1ec3 nh\u1eadn c\u00e1c m\u1eb9o t\u1eadp th\u1ec3 d\u1ee5c h\u00e0ng tu\u1ea7n, v\u1ecb hu\u1ea5n luy\u1ec7n vi\u00ean \u0111\u00e3 m\u1eddi m\u1ed9t c\u00e1ch r\u00f5 r\u00e0ng h\u01a1n \u0111\u00f3 l\u00e0 \u0111\u0103ng k\u00fd \u0111\u1ec3 nh\u1eadn c\u00e1c video h\u01b0\u1edbng d\u1eabn t\u1eadp th\u1ec3 d\u1ee5c h\u00e0ng tu\u1ea7n.<\/span><\/p>\n<p><strong><span style=\"font-size: 15pt; font-family: tahoma, arial, helvetica, sans-serif;\">3. \u0110\u1eb7t k\u1ef3 v\u1ecdng<\/span><\/strong><\/p>\n<p><span style=\"font-size: 12pt; font-family: tahoma, arial, helvetica, sans-serif;\">\u0110\u1ec3 th\u00fac \u0111\u1ea9y kh\u00e1ch truy c\u1eadp c\u00f3 th\u1ec3 t\u1ef1 cho \u0111\u1ecba ch\u1ec9 email, ph\u1ea3i \u0111\u1eb7t ra nh\u1eefng k\u1ef3 v\u00f2ng r\u00f5 r\u00e0ng v\u1ec1 nh\u1eefng g\u00ec s\u1ebd x\u1ea3y ra khi h\u1ecd h\u01a1n th\u00e0nh bi\u1ec3u m\u1eabu \u0111\u0103ng k\u00fd. B\u01b0\u1edbc \u0111\u1ea7u ti\u00ean l\u00e0 gi\u1ea3i th\u00edch t\u1ea7n su\u1ea5t m\u00e0 h\u1ecd s\u1ebd nh\u1eadn th\u01b0 t\u1eeb b\u1ea1n. B\u1ea1n s\u1ebd g\u1eedi email cho h\u1ecd h\u00e0ng tu\u1ea7n hay h\u00e0ng th\u00e1ng? B\u1ea1n th\u1ec9nh tho\u1ea3ng s\u1ebd g\u1eedi tin nh\u1eafn qu\u1ea3ng c\u00e1o? M\u1ed9t l\u1ea7n n\u1eefa, xem x\u00e9t v\u00ed d\u1ee5 \u1edf m\u1ee5c m\u1ed9t, v\u1ecb hu\u1ea5n luy\u1ec7n vi\u00ean \u0111\u00e3 n\u00eau r\u1ea5t r\u00f5 r\u00e0ng r\u1eb1ng nh\u1eefng ng\u01b0\u1eddi \u0111\u0103ng k\u00fd s\u1ebd nh\u1eadn email h\u00e0ng tu\u1ea7n. Kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng bi\u1ebft ch\u00ednh x\u00e1c nh\u1eefng g\u00ec h\u1ecd s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c v\u00e0 khi n\u00e0o h\u1ecd s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c khi h\u1ecd g\u1eedi bi\u1ec3u m\u1eabu \u0111\u0103ng k\u00fd. N\u1ebfu hu\u1ea5n luy\u1ec7n vi\u00ean th\u1ec3 d\u1ee5c c\u00f3 k\u1ebf ho\u1ea1ch g\u1eedi th\u00eam tin nh\u1eafn qu\u1ea3ng c\u00e1o t\u00e1ch bi\u1ec7t v\u1edbi tin nh\u1eafn video h\u00e0ng tu\u1ea7n, h\u1ecd c\u00f3 th\u1ec3 th\u00eam m\u1ed9t v\u00e0i t\u1eeb\/c\u1ee5m t\u1eeb v\u00e0o nh\u01b0 l\u00e0 \u201cv\u00e0 th\u1ec9nh tho\u1ea3ng l\u00e0 c\u00e1c tin nh\u1eafn qu\u1ea3ng c\u00e1o s\u1ea3n ph\u1ea9m v\u00e0 \u01b0u \u0111\u00e3i m\u1edbi.\u201d<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-3716\" src=\"https:\/\/i0.wp.com\/bizuni.vn\/kien-thuc-quan-tri\/wp-content\/uploads\/2019\/11\/optin-forrm-1.jpg?resize=1026%2C472&#038;ssl=1\" alt=\"\" width=\"1026\" height=\"472\" srcset=\"https:\/\/i0.wp.com\/bizuni.vn\/kien-thuc-quan-tri\/wp-content\/uploads\/2019\/11\/optin-forrm-1.jpg?resize=300%2C138&amp;ssl=1 300w, https:\/\/i0.wp.com\/bizuni.vn\/kien-thuc-quan-tri\/wp-content\/uploads\/2019\/11\/optin-forrm-1.jpg?resize=768%2C352&amp;ssl=1 768w\" sizes=\"(max-width: 1026px) 100vw, 1026px\" data-recalc-dims=\"1\" \/><\/p>\n<p><strong><span style=\"font-size: 15pt; font-family: tahoma, arial, helvetica, sans-serif;\">4. T\u1ea1o d\u1ef1ng ni\u1ec1m tin<\/span><\/strong><\/p>\n<p><span style=\"font-size: 12pt; font-family: tahoma, arial, helvetica, sans-serif;\">S\u1ebd c\u00f3 r\u1ea5t nhi\u1ec1u ng\u01b0\u1eddi ch\u01b0a bi\u1ebft \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n ho\u1eb7c ch\u1ec9 bi\u1ebft ch\u00fat ch\u00fat v\u1ec1 n\u00f3, v\u00ec v\u1eady, vi\u1ec7c x\u00e2y d\u1ef1ng ni\u1ec1m tin \u0111\u1ed1i v\u1edbi nh\u1eefng ng\u01b0\u1eddi n\u00e0y l\u00e0 \u0111i\u1ec1u r\u1ea5t quan tr\u1ecdng. H\u1ecd c\u1ea7n \u0111i\u1ec1u g\u00ec \u0111\u00f3 \u0111\u1ea3m b\u1ea3o \u0111\u1ec3 tin r\u1eb1ng b\u1ea1n s\u1ebd th\u1ef1c hi\u1ec7n \u0111\u00fang l\u1edbi h\u1ee9a c\u1ee7a m\u00ecnh n\u1ebfu h\u1ecd cho ho\u00e0n th\u00e0nh opt-in form c\u1ee7a b\u1ea1n. \u0110\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c \u0111i\u1ec1u \u0111\u00f3, h\u00e3y th\u00eam v\u00e0o m\u1ed9t v\u00e0i b\u1eb1ng ch\u1ee9ng tr\u00ean bi\u1ec3u m\u1eabu c\u1ee7a b\u1ea1n.<\/span><\/p>\n<p><span style=\"font-size: 12pt; font-family: tahoma, arial, helvetica, sans-serif;\">V\u00ed d\u1ee5, b\u1ea1n c\u00f3 th\u1ec3 \u0111\u01b0a ra th\u00f4ng tin cho bi\u1ebft c\u00f3 bao nhi\u1ec1u ng\u01b0\u1eddi \u0111\u00e3 ho\u00e0n t\u1ea5t bi\u1ec3u m\u1eabu \u0111\u0103ng k\u00fd c\u1ee7a b\u1ea1n b\u1eb1ng c\u00e1ch vi\u1ebft m\u1ed9t c\u00e2u ki\u1ec3u nh\u01b0 \u201c H\u00e3y tham gia c\u00f9ng v\u1edbi 10 000 ng\u01b0\u1eddi kh\u00e1c\u201d hay \u201c\u0110\u00e3 c\u00f3 10 000 ng\u01b0\u1eddi gi\u1ed1ng b\u1ea1n tham gia\u201d. N\u1ebfu \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n thu\u1ed9c m\u1ed9t m\u1ed9t ph\u00e2n kh\u00fac c\u1ee5 th\u1ec3, h\u00e3y \u0111\u1ecbnh v\u1ecb h\u1ecd m\u1ed9t c\u00e1ch c\u1ee5 th\u1ec3. V\u00ed d\u1ee5, kh\u00e1ch h\u00e0ng c\u1ee7a hu\u1ea5n luy\u1ec7n vi\u00ean th\u1ec3 h\u00ecnh ch\u1ee7 y\u1ebfu l\u00e0 c\u00e1c v\u1eadn \u0111\u1ed9ng vi\u00ean, v\u1ecb hu\u1ea5n luy\u1ec7n vi\u00ean n\u00e0y n\u00ean vi\u1ebft \u201cH\u00e3y tham gia c\u00f9ng v\u1edbi 10,000 v\u1eadn \u0111\u1ed9ng vi\u00ean t\u00e0i n\u0103ng kh\u00e1c.\u201d S\u1eed d\u1ee5ng c\u00e1ch n\u00e0y s\u1ebd t\u1ea1o cho kh\u00e1ch truy c\u1eadp t\u00e2m l\u00fd s\u1ee3 b\u1ecf l\u1ee1 (FOMO). Kh\u00e1ch truy c\u1eadp s\u1ebd ngh\u0129 r\u1eb1ng n\u1ebfu r\u1ea5t nhi\u1ec1u ng\u01b0\u1eddi gi\u1ed1ng h\u1ecd \u0111\u00e3 tham gia \u0111\u0103ng k\u00fd, th\u00ec h\u1ecd c\u0169ng n\u00ean tham gia \u0111\u1ec3 kh\u00f4ng b\u1ecf l\u1ee1 \u0111i\u1ec1u g\u00ec \u0111\u00f3 quan tr\u1ecdng.<\/span><\/p>\n<p><span style=\"font-size: 12pt; font-family: tahoma, arial, helvetica, sans-serif;\">N\u1ebfu bi\u1ec3u m\u1eabu c\u1ee7a b\u1ea1n c\u00f3 \u0111\u1ee7 ch\u1ed7, h\u00e3y th\u00eam v\u00e0o m\u1ed9t ho\u1eb7c m\u1ed9t v\u00e0i l\u1eddi \u0111\u00e1nh gi\u00e1. V\u00ed d\u1ee5: n\u1ebfu b\u1ea1n l\u00e0 m\u1ed9t hu\u1ea5n luy\u1ec7n vi\u00ean th\u1ec3 h\u00ecnh m\u1eddi kh\u00e1ch truy c\u1eadp \u0111i\u1ec1n bi\u1ec3u m\u1eabu \u0111\u1ec3 \u0111\u0103ng k\u00fd nh\u1eadn m\u1ed9t ebook mi\u1ec5n ph\u00ed, v\u00e0 c\u00f3 v\u00e0i kh\u00e1ch h\u00e0ng t\u1eebng ph\u1ea3n h\u1ed3i r\u1eb1ng h\u1ecd \u0111\u00e3 gi\u1ea3m \u0111\u01b0\u1ee3c 5 kg nh\u1edd c\u00e1c meo trong cu\u1ed1n s\u00e1ch b\u1ea1n t\u1eb7ng, h\u00e3y th\u00eam ph\u1ea3n h\u1ed3i \u0111\u00f3 v\u00e0o bi\u1ec3u m\u1eabu c\u1ee7a b\u1ea1n. \u0110\u1ed1i v\u1edbi nh\u1eefng l\u1eddi ph\u1ea3n h\u1ed3i, \u0111\u00e1nh gi\u00e1 \u00edt c\u1ee5 th\u1ec3 v\u00e0 \u00edt li\u00ean quan h\u01a1n, h\u00e3y th\u00eam v\u00e0o m\u1ed9t d\u00f2ng \u201c\u0110\u00e2y l\u00e0 \u0111\u00e1nh gi\u00e1 c\u1ee7a nh\u1eefng ng\u01b0\u1eddi kh\u00e1c v\u1ec1 ch\u00fang t\u00f4i\u201d tr\u01b0\u1edbc khi d\u1eabn ch\u00fang ra.<\/span><\/p>\n<p><strong><span style=\"font-size: 15pt; font-family: tahoma, arial, helvetica, sans-serif;\">5. Vi\u1ebft m\u1ed9t CTA (l\u1eddi k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng) th\u1eadt m\u1ea1nh m\u1ebd<\/span><\/strong><\/p>\n<p><span style=\"font-size: 12pt; font-family: tahoma, arial, helvetica, sans-serif;\">Bi\u1ec3u m\u1eabu c\u1ee7a b\u1ea1n n\u00ean c\u00f3 CTA c\u1ee5 th\u1ec3. Ch\u1eafc ch\u1eafn r\u1eb1ng b\u1ea1n lu\u00f4n mu\u1ed1n kh\u00e1ch truy c\u1eadp \u0111i\u1ec1n th\u00f4ng tin v\u00e0 email c\u1ee7a h\u1ecd v\u00e0o bi\u1ec3u m\u1eabu v\u00e0 nh\u1ea5p chu\u1ed9t v\u00e0o m\u1ed9t c\u00e1i n\u00fat v\u00e0 b\u1ea1n s\u1ebd c\u00f3 th\u00f4ng tin c\u1ee7a h\u1ecd. \u00a0H\u00e3y thi\u1ebft k\u1ebf m\u1ed9t n\u00fat CTA l\u1edbn, r\u00f5 r\u00e0ng v\u00e0 c\u00f3 m\u00e0u t\u01b0\u01a1ng ph\u1ea3n v\u1edbi m\u00e0u ch\u1ee7 \u0111\u1ea1o c\u1ee7a bi\u1ec3u m\u1eabu \u0111\u1ec3 kh\u00e1ch truy c\u1eadp c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng th\u1ea5y n\u00f3. Vi\u1ebft c\u1ee5m t\u1eeb\/c\u00e2u c\u00f3 t\u00ednh \u0111\u1ecbnh h\u01b0\u1edbng h\u00e0nh \u0111\u1ed9ng cao. V\u00ed d\u1ee5, n\u1ebfu lead magnet c\u1ee7a b\u1ea1n l\u00e0 m\u1ed9t ebook mi\u1ec5n ph\u00ed, h\u00e3y vi\u1ebft \u201cG\u1eedi ngay ebook cho t\u00f4i\u201d hay \u201cNh\u1eadn s\u00e1ch ngay\u201d. Kh\u00f4ng n\u00ean th\u00eam b\u1ea5t k\u1ef3 y\u00eau c\u1ea7u n\u00e0o sau khi hi\u00ean th\u1ecb opt-in form c\u1ee7a b\u1ea1n.<\/span><\/p>\n<p><strong><span style=\"font-size: 15pt; font-family: tahoma, arial, helvetica, sans-serif;\">6. T\u1ed1i gi\u1ea3n h\u00f3a bi\u1ec3u m\u1eabu c\u1ee7a b\u1ea1n<\/span><\/strong><\/p>\n<p><span style=\"font-size: 12pt; font-family: tahoma, arial, helvetica, sans-serif;\">Opt-in forrm c\u1ee7a b\u1ea1n kh\u00f4ng nh\u1ea5t thi\u1ebft ph\u1ea3i bao g\u1ed3m \u0111\u1ea7y \u0111\u1ee7 c\u00e1c y\u1ebfu t\u1ed1 th\u00f4ng tin c\u01a1 b\u1ea3n. Nhi\u1ec1u lo\u1ea1i bi\u1ec3u m\u1eabu c\u00f3 k\u00edch th\u01b0\u1edbc nh\u1ecf v\u00e0 kh\u00f4ng c\u00f3 \u0111\u1ee7 ch\u1ed7 \u0111\u1ec3 vi\u1ebft nhi\u1ec1u ch\u1eef. Th\u01b0\u1eddng th\u00ec, bi\u1ec3u m\u1eabu c\u1ee7a b\u1ea1n c\u00e0ng \u0111\u01a1n gi\u1ea3n th\u00ec c\u00e0ng t\u1ed1t. Ngo\u00e0i ra, b\u1ea1n n\u00ean c\u00e2n nh\u1eafc xem b\u1ea1n mu\u1ed1n thu th\u1eadp bao nhi\u00eau th\u00f4ng tin t\u1eeb kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng qau opt-in form. Bi\u1ec3u m\u1eabu c\u1ee7a b\u1ea1n c\u00f3 c\u00e0ng nhi\u1ec1u tr\u01b0\u1eddng m\u00e0 y\u00eau c\u1ea7u c\u00e0ng nhi\u1ec1u th\u00f4ng tin, t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i c\u0169ng nh\u01b0 kh\u00f4ng gian d\u00e0nh cho nh\u1eefng th\u00f4ng \u0111i\u1ec7p quan tr\u1ecdng kh\u00e1c c\u00e0ng th\u1ea5p v\u00e0 c\u00e0ng \u00edt. \u0110\u00fang l\u00e0 s\u1ebd t\u1ed1t h\u01a1n n\u1ebfu b\u1ea1n ch\u1ee9c danh v\u00e0 t\u00ean c\u00f4ng ty c\u1ee7a kh\u00e1ch truy c\u1eadp, nh\u01b0ng li\u1ec7u r\u1eb1ng th\u00f4ng tin \u0111\u00f3 c\u00f3 th\u1ef1c s\u1ef1 c\u1ea7n thi\u1ebft cho vi\u1ec7c marketing c\u1ee7a b\u1ea1n sau n\u00e0y? Hay gi\u1edbi h\u1ea1n bi\u1ec3u m\u1eabu c\u1ee7a b\u1ea1n v\u1edbi c\u00e0ng t\u00edt tr\u01b0\u1eddng c\u00e0ng t\u1ed1t, v\u00e0 k\u1ebft qu\u1ea3 c\u1ee7a b\u1ea1n s\u1ebd c\u1ea3i thi\u1ec7n.<\/span><\/p>\n<p><strong><span style=\"font-size: 15pt; font-family: tahoma, arial, helvetica, sans-serif;\">7. H\u00e0nh \u0111\u1ed9ng sau khi nh\u1eadn \u0111\u01b0\u1ee3c bi\u1ec3u m\u1eabu t\u1eeb ng\u01b0\u1eddi \u0111\u0103ng k\u00fd<\/span><\/strong><\/p>\n<p><span style=\"font-size: 12pt; font-family: tahoma, arial, helvetica, sans-serif;\">\u0110i\u1ec1u g\u00ec s\u1ebd x\u1ea3y ra khi m\u1ed9t ng\u01b0\u1eddi ho\u00e0n t\u1ea5t bi\u1ec3u m\u1eabu c\u1ee7a b\u1ea1n? Li\u1ec7u s\u1ebd c\u00f3 m\u1ed9t m\u00e0n h\u00ecnh \u201cC\u00e1m \u01a1n\u201d hi\u1ec7n ra kh\u00f4ng? B\u1ea1n n\u00ean l\u00e0m \u0111i\u1ec1u \u0111\u00f3. K\u00e8m theo ngay sau \u0111\u00f3 l\u00e0 m\u1ed9t email c\u00e1m \u01a1n h\u1ecd v\u00ec \u0111\u00e3 \u0111\u0103ng k\u00fd v\u00e0 ch\u00e0o m\u1eebng h\u1ecd \u0111\u1ebfn v\u1edbi c\u1ed9ng \u0111\u1ed3ng c\u1ee7a b\u1ea1n. N\u1ebfu tr\u01b0\u1edbc \u0111\u00f3 b\u1ea1n \u0111\u00e3 h\u1ee9a h\u1eb9n g\u1eedi t\u1eb7ng m\u1ed9t \u01b0u \u0111\u00e3i n\u00e0o \u0111\u00f3 khi h\u1ecd ho\u00e0n th\u00e0nh bi\u1ec3u m\u1eabu, nh\u01b0 l\u00e0 m\u1ed9t cu\u1ed1n ebook, h\u00e3y g\u1eedi k\u00e8m n\u00f3 qua email.<\/span><\/p>\n<p><span style=\"font-size: 12pt; font-family: tahoma, arial, helvetica, sans-serif;\">Ti\u1ebfp theo, sau khi \u0111\u00e3 ch\u00e0o m\u1eebng h\u1ecd \u0111\u1ebfn v\u1edbi c\u1ed9ng \u0111\u1ed3ng nh\u01b0ng b\u1ea1n l\u1ea1i kh\u00f4ng th\u01b0\u1eddng xuy\u00ean (ho\u1eb7c kh\u00f4ng th\u1ec3) g\u1eedi b\u1ea3n tin \u0111i\u1ec7n t\u1eed cho h\u1ecd, h\u00e3y thi\u1ebft l\u1eadp email t\u1ef1 \u0111\u1ed9ng \u0111\u1ec3 x\u00e2y d\u1ef1ng quan h\u1ec7 v\u1edbi ng\u01b0\u1eddi \u0111\u0103ng k\u00fd.<\/span><\/p>\n<p style=\"text-align: right;\"><strong><span style=\"font-size: 12pt; font-family: tahoma, arial, helvetica, sans-serif;\">www.entrepreneur.com<\/span><\/strong><\/p>\n<p><em><strong><span style=\"font-size: 17pt; font-family: tahoma, arial, helvetica, sans-serif;\">C\u00e1c kh\u00f3a h\u1ecdc c\u00f9ng ch\u1ee7 \u0111\u1ec1<\/span><\/strong><\/em><\/p>\n<p>M\u1eddi b\u1ea1n tham kh\u1ea3o:<\/p>\n<p><span style=\"color: #333399;\"><strong><a style=\"color: #333399;\" href=\"https:\/\/bizuni.vn\/digital-marketing\">DIGITAL MARKETING D\u00c0NH CHO CH\u1ee6 DOANH NGHI\u1ec6P, CEO V\u00c0 STARTUP<\/a><\/strong><\/span> (GV: <span style=\"color: #0000ff;\"><strong><a style=\"color: #0000ff;\" href=\"https:\/\/bizuni.vn\/giang-vien\/greg-gottfried-160.html\">Greg Gottfried<\/a><\/strong><\/span>)<\/p>\n<ul>\n<li>Kh\u00f3a h\u1ecdc cung c\u1ea5p ki\u1ebfn th\u1ee9c c\u01a1 b\u1ea3n, c\u00e1ch s\u1eed d\u1ee5ng t\u1ea5t c\u1ea3 c\u00e1c c\u00f4ng c\u1ee5 Digital Marketing: Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, T\u1ea1o trang Web, t\u1ea1o v\u00e0 s\u1eed d\u1ee5ng c\u00e1c trang m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ec3 c\u00f3 Free traffic, Google Places, Email Marketing, Email Marketing, SEO, Qu\u1ea3ng c\u00e1o Google, Google Analytics\u2026<\/li>\n<li>H\u01b0\u1edbng d\u1eabn chi ti\u1ebft l\u00ean vi\u1ec7c l\u00ean k\u1ebf ho\u1ea1ch v\u00e0 th\u1ef1c hi\u1ec7n c\u00e1c chi\u1ebfn d\u1ecbch Digital Marketing v\u00e0 Social Media hi\u1ec7u qu\u1ea3.<\/li>\n<\/ul>\n<p><span style=\"color: #333399;\"><strong><a style=\"color: #333399;\" href=\"https:\/\/bizuni.vn\/truyen-thong-marketing-chi-phi-thap\">TRUY\u1ec0N TH\u00d4NG MARKETING CHI PH\u00cd TH\u1ea4P<\/a><\/strong><\/span> (GV: <span style=\"color: #0000ff;\"><strong><a style=\"color: #0000ff;\" href=\"https:\/\/bizuni.vn\/giang-vien\/le-quoc-vinh-118.html\">L\u00ea Qu\u1ed1c Vinh<\/a><\/strong><\/span>)<\/p>\n<ul>\n<li>Hi\u1ec3u r\u00f5 v\u00e0 th\u1ef1c thi x\u00e2y d\u1ef1ng con \u0111\u01b0\u1eddng th\u01b0\u01a1ng hi\u1ec7u cho doanh nghi\u1ec7p<\/li>\n<li>T\u1ed1i \u01b0u h\u00f3a \u0111\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u nh\u1edd n\u1eafm b\u1eaft h\u00e0nh tr\u00ecnh tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng ki\u1ec3u m\u1edbi<\/li>\n<li>Ti\u1ebfp c\u1eadn m\u00f4 h\u00ecnh chuy\u1ec3n \u0111\u1ed5i hi\u1ec7n \u0111\u1ea1i trong ph\u00e2n t\u00edch tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng v\u00e0 \u201c\u0111i\u1ec3m ch\u1ea1m\u201d c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u<\/li>\n<li>N\u1eafm v\u1eefng m\u00f4 h\u00ecnh marketing mix hi\u1ec7n \u0111\u1ea1i<\/li>\n<li>H\u01b0\u1edbng d\u1eabn 5 b\u01b0\u1edbc th\u1ef1c hi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng \u0111a ph\u01b0\u01a1ng ti\u1ec7n cho th\u01b0\u01a1ng hi\u1ec7u<\/li>\n<li>H\u01b0\u1edbng d\u1eabn x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung marketing \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a doanh thu<\/li>\n<\/ul>\n<p><span style=\"color: #333399;\"><strong><a style=\"color: #333399;\" href=\"https:\/\/bizuni.vn\/marketing-7p\">M\u00d4 H\u00ccNH CHI\u1ebeN L\u01af\u1ee2C MARKETING 7P<\/a><\/strong><\/span> (GV: <span style=\"color: #0000ff;\"><strong><a style=\"color: #0000ff;\" href=\"https:\/\/bizuni.vn\/giang-vien\/vo-van-quang-104.html\">V\u00f5 V\u0103n Quang<\/a><\/strong><\/span>)<\/p>\n<ul>\n<li>Ti\u1ebfp c\u1eadn ph\u01b0\u01a1ng ph\u00e1p \u0111\u1ed9c quy\u1ec1n: 3 c\u1ea5p \u0111\u1ed9 c\u1ee7a m\u00f4 h\u00ecnh 7P<\/li>\n<li>H\u01b0\u1edbng d\u1eabn chi ti\u1ebft ph\u00e2n t\u00edch marketing SWOT th\u00f4ng qua v\u00ed d\u1ee5 th\u1ef1c t\u1ebf<\/li>\n<li>H\u01b0\u1edbng d\u1eabn c\u00f4ng c\u1ee5 \u201cBrand Diagnosis\u201d k\u1ebft h\u1ee3p d\u1eef li\u1ec7u marketing \u0111\u1ec3 ph\u00e2n t\u00edch h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u<\/li>\n<li>Ph\u00e2n t\u00edch m\u00f4 h\u00ecnh K\u00e9o &amp; \u0110\u1ea9y t\u1eeb t\u00ecnh hu\u1ed1ng th\u1ef1c t\u1ebf<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>H\u00e3y th\u1eed nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c sau \u0111\u1ec3 th\u00fac \u0111\u1ea9y t\u00ednh hi\u1ec7u qu\u1ea3 c\u1ee7a opt-in form c\u1ee7a b\u1ea1n. Susan Gunelius \u2013 Chuy\u00ean gia Marketing, Branding, Copywriting, Email and Social Media B\u00e0i&hellip;<\/p>\n","protected":false},"author":14,"featured_media":3716,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[21,22],"tags":[99,80,98],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/bizuni.vn\/kien-thuc-quan-tri\/wp-content\/uploads\/2019\/11\/optin-forrm-1.jpg?fit=960%2C440&ssl=1","_links":{"self":[{"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/posts\/3713"}],"collection":[{"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/comments?post=3713"}],"version-history":[{"count":0,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/posts\/3713\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/media\/3716"}],"wp:attachment":[{"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/media?parent=3713"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/categories?post=3713"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/tags?post=3713"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}