{"id":3743,"date":"2019-11-11T17:57:35","date_gmt":"2019-11-11T10:57:35","guid":{"rendered":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/?p=3743"},"modified":"2022-10-15T22:47:48","modified_gmt":"2022-10-15T15:47:48","slug":"5-meo-hieu-qua-giup-website-cua-ban-an-toan-tuyet-doi","status":"publish","type":"post","link":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/5-meo-hieu-qua-giup-website-cua-ban-an-toan-tuyet-doi\/","title":{"rendered":"5 m\u1eb9o hi\u1ec7u qu\u1ea3 gi\u00fap website c\u1ee7a b\u1ea1n an to\u00e0n tuy\u1ec7t \u0111\u1ed1i"},"content":{"rendered":"

Website kinh doanh c\u1ee7a b\u1ea1n l\u00e0 n\u01a1i c\u00f3 th\u1ec3 bi\u1ebfn th\u00e0nh l\u1eddi nguy\u1ec1n ch\u1ed1ng l\u1ea1i b\u1ea1n n\u1ebfu n\u00f3 b\u1ecb x\u00e2m ph\u1ea1m, b\u1ea1n c\u00f3 th\u1ec3 s\u1ebd m\u1ea5t r\u1ea5t nhi\u1ec1u. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 nh\u1eefng c\u00e1ch hi\u1ec7u qu\u1ea3 gi\u00fap b\u1ea1n \u0111\u1ea3m b\u1ea3o \u0111i\u1ec1u \u0111\u00f3 s\u1ebd kh\u00f4ng bao gi\u1edd x\u1ea3y ra.<\/span><\/p>\n

Pritom Das<\/strong> – Ng\u01b0\u1eddi s\u00e1ng l\u1eadp \/ CEO c\u1ee7a TravellerPlus<\/em><\/p>\n

Website l\u00e0 m\u1ed9t trong nh\u1eefng th\u00e0nh ph\u1ea7n c\u01a1 b\u1ea3n cho th\u1ea5y s\u1ef1 hi\u1ec7n di\u1ec7n tr\u1ef1c tuy\u1ebfn c\u1ee7a b\u1ea1n. Cho d\u00f9 \u0111\u00f3 l\u00e0 website c\u1ee7a doanh nghi\u1ec7p, danh m\u1ee5c \u0111\u1ea7u t\u01b0 c\u00e1 nh\u00e2n hay blog ri\u00eang ph\u1ee5c v\u1ee5 s\u1edf th\u00edch, \u00a0n\u00f3 c\u0169ng l\u00e0 \u0111\u1ea7u m\u1ed1i li\u00ean l\u1ea1c gi\u1eefa th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n v\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng m\u00e0 b\u1ea1n \u0111ang c\u1ed1 g\u1eafng ti\u1ebfp c\u1eadn. M\u1ed9t website \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng t\u1ed1t s\u1ebd thu h\u00fat v\u00e0 chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng trong b\u1ea5t k\u1ef3 ng\u00e0nh c\u00f4ng nghi\u1ec7p n\u00e0o.<\/span><\/p>\n

Tuy nhi\u00ean, gi\u1ed1ng nh\u01b0 t\u1ea5t c\u1ea3 nh\u1eefng th\u1ee9 c\u00f3 gi\u00e1 tr\u1ecb kh\u00e1c, m\u1ed9t website t\u1ed1t s\u1ebd t\u1ef1 nhi\u00ean tr\u1edf th\u00e0nh m\u1ee5c ti\u00eau c\u1ee7a c\u00e1c t\u00ean tin t\u1eb7c mu\u1ed1n ph\u00e1 ho\u1ea1i n\u00f3, spam, ho\u1eb7c c\u1ed1 th\u1ee7 \u0111\u1ec3 \u0111\u00f2i ti\u1ec1n chu\u1ed9c. Tr\u00ean th\u1ef1c t\u1ebf, m\u1ed9t nghi\u00ean c\u1ee9u t\u1eeb \u0111\u1ea7u n\u0103m nay \u0111\u00e3 ch\u1ec9 ra r\u1eb1ng h\u01a1n 150.000 website doanh nghi\u1ec7p nh\u1ecf c\u00f3 th\u1ec3 b\u1ecb nhi\u1ec5m ph\u1ea7n m\u1ec1m \u0111\u1ed9c h\u1ea1i t\u1ea1i b\u1ea5t k\u1ef3 th\u1eddi \u0111i\u1ec3m n\u00e0o \u1edf M\u1ef9. M\u1ed9t khi ch\u00fang x\u00e2m nh\u1eadp \u0111\u01b0\u1ee3c v\u00e0o website, ch\u00fang c\u00f3 th\u1ec3 t\u00e0n ph\u00e1 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n, v\u00ec v\u1eady, \u0111\u00e2y l\u00e0 m\u1ed9t v\u00e0i c\u00e1ch b\u1ea1n c\u00f3 th\u1ec3 ng\u0103n ch\u1eb7n tin t\u1eb7c truy c\u1eadp v\u00e0o website c\u1ee7a m\u00ecnh.<\/span><\/p>\n

1.S\u1eed d\u1ee5ng m\u1eadt kh\u1ea9u an to\u00e0n<\/span><\/strong><\/p>\n

Th\u00f4ng th\u01b0\u1eddng, \u0111\u00e2y c\u00f3 l\u1ebd l\u00e0 \u0111i\u1ec1u m\u00e0 ai c\u0169ng bi\u1ebft. Th\u1ebf nh\u01b0ng, c\u00f3 l\u1ebd b\u1ea1n s\u1ebd s\u1ed1c khi bi\u1ebft s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi s\u1eed d\u1ee5ng m\u1eadt kh\u1ea9u r\u1ea5t c\u01a1 b\u1ea3n nh\u01b0 \u201cM\u1eadt kh\u1ea9u\u201d \u0111\u1ec3 \u0111\u0103ng nh\u1eadp. M\u1eadt kh\u1ea9u an to\u00e0n v\u00e0 l\u00fd t\u01b0\u1edfng ph\u1ea3i l\u00e0 chu\u1ed7i k\u00fd t\u1ef1 ph\u1ee9c t\u1ea1p, ng\u1eabu nhi\u00ean, g\u1ed3m ch\u1eef s\u1ed1, v\u00e0 k\u00fd t\u1ef1 \u0111\u1eb7c bi\u1ec7t. Ch\u1ec9 khi \u0111\u00f3, n\u00f3 m\u1edbi c\u00f3 th\u1ec3 kh\u00f3 b\u1ecb \u0111o\u00e1n ra ho\u1eb7c b\u1ecb b\u1ebb g\u00e3y b\u1eb1ng m\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh chuy\u00ean d\u1ee5ng n\u00e0o \u0111\u00f3.<\/span><\/p>\n

\u0110\u1ec3 d\u1ec5 d\u00e0ng h\u01a1n, b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng m\u1ed9t \u1ee9ng d\u1ee5ng qu\u1ea3n l\u00fd m\u1eadt kh\u1ea9u, gi\u00fap \u0111\u1ec1 xu\u1ea5t ch\u1ecdn m\u1eadt kh\u1ea9u ph\u1ee9c t\u1ea1p, l\u01b0u ch\u00fang v\u00e0 t\u1ef1 \u0111\u1ed9ng \u0111i\u1ec1n m\u1ed7i khi \u0111\u0103ng nh\u1eadp v\u00e0 b\u1ea1n kh\u00f4ng ph\u1ea3i nh\u1edb. B\u1ea1n c\u00f3 th\u1ec3 ph\u1ea3i tr\u1ea3 m\u1ed9t kho\u1ea3n ph\u00ed, nh\u01b0ng n\u00f3 s\u1ebd r\u1ea5t \u0111\u00e1ng.<\/span><\/p>\n

2.C\u1eadp nh\u1eadt ph\u1ea7n m\u1ec1m li\u00ean t\u1ee5c<\/span><\/strong><\/p>\n

B\u1ea5t k\u1ec3 n\u1ec1n t\u1ea3ng n\u00e0o b\u1ea1n ch\u1ecdn \u0111\u1ec3 l\u01b0u tr\u1eef trang web c\u1ee7a m\u00ecnh, c\u00e1c b\u1ea3n c\u1eadp nh\u1eadt l\u00e0 m\u1ed9t th\u1ef1c t\u1ebf dai d\u1eb3ng khi b\u1ea1n qu\u1ea3n tr\u1ecb m\u1ed9t website. H\u00e3y th\u01b0\u1eddng xuy\u00ean ki\u1ec3m tra c\u00e1c b\u1ea3n c\u1eadp nh\u1eadt cho h\u1ec7 \u0111i\u1ec1u h\u00e0nh, c\u00e1c th\u00e0nh ph\u1ea7n m\u1edf r\u1ed9ng v\u00e0 ph\u1ea7n m\u1ec1m kh\u00e1c tr\u00ean m\u00e1y ch\u1ee7 c\u1ee7a b\u1ea1n. Theo Siney Mojica, Gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh c\u1ee7a TechSavvy, \u201cnhi\u1ec1u b\u1ea3n c\u1eadp nh\u1eadt s\u1ebd l\u00e0 c\u00e1c b\u1ea3n s\u1eeda l\u1ed7i b\u1ea3o m\u1eadt v\u00e0 vi\u1ec7c kh\u00f4ng c\u1eadp nh\u1eadt k\u1ecbp th\u1eddi s\u1ebd khi\u1ebfn website c\u1ee7a b\u1ea1n \u0111\u1ebd d\u00e0ng b\u1ecb t\u1ea5n c\u00f4ng. Hacker qu\u00e9t h\u00e0ng ng\u00e0n website trong nhi\u1ec1u gi\u1edd \u0111\u1ec3 t\u00ecm ki\u1ebfm c\u00e1c trang c\u00f3 l\u1ed7 h\u1ed5ng ph\u1ea7n m\u1ec1m, v\u00ec v\u1eady, b\u1ea1n lu\u00f4n c\u1ea7n ph\u1ea3i c\u1eadp nh\u1eadt ph\u1ea7n m\u1ec1m nhanh nh\u1ea5t c\u00f3 th\u1ec3.\u201d<\/span><\/p>\n

\"\"<\/p>\n

3.S\u1eed d\u1ee5ng t\u01b0\u1eddng l\u1eeda cho web<\/span><\/strong><\/p>\n

C\u00f3 nhi\u1ec1u lo\u1ea1i t\u01b0\u1eddng l\u1eeda b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng \u0111\u1ec3 b\u1ea3o v\u1ec7 website c\u1ee7a m\u00ecnh, c\u00f3 lo\u1ea1i d\u1ef1a tr\u00ean ph\u1ea7n c\u1ee9ng, c\u00f3 lo\u1ea1i l\u00e0 ph\u1ea7n m\u1ec1m. Ch\u00fang ph\u00e2n t\u00edch t\u1ea5t c\u1ea3 c\u00e1c bit l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp v\u00e0o v\u00e0 ra kh\u1ecfi m\u00e1y ch\u1ee7 website v\u00e0 ng\u0103n ch\u1eb7n h\u1ea7u h\u1ebft c\u00e1c n\u1ed7 l\u1ef1c hack. Ng\u00e0y nay, c\u00e1c l\u1ef1a ch\u1ecdn ph\u1ed5 bi\u1ebfn nh\u1ea5t l\u00e0 ch\u01b0\u01a1ng tr\u00ecnh t\u01b0\u1eddng l\u1eeda d\u1ef1a tr\u00ean \u0111\u00e1m m\u00e2y. B\u1ea1n c\u1ea7n ph\u1ea3i tr\u1ea3 ph\u00ed \u0111\u1ec3 s\u1eed d\u1ee5ng, nh\u01b0ng n\u00f3 s\u1ebd \u0111em l\u1ea1i hi\u1ec7u qu\u1ea3 l\u00e2u d\u00e0i.<\/span><\/p>\n

\u201cB\u1ea1n c\u0169ng n\u00ean ch\u1ecdn m\u1ed9t c\u01a1 s\u1edf an to\u00e0n \u0111\u1ec3 ph\u00e1t tri\u1ec3n bot c\u1ee7a ri\u00eang m\u00ecnh”, Michael Ross-Johnson, CEO c\u1ee7a Chatex khuy\u00ean. “Giao th\u1ee9c MTProto c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 m\u00e3 h\u00f3a d\u1eef li\u1ec7u ng\u01b0\u1eddi d\u00f9ng, v\u00e0 b\u00ean c\u1ea1nh \u0111\u00f3, l\u01b0u tr\u1eef d\u1eef li\u1ec7u \u0111\u00e1m m\u00e2y v\u00e0 m\u00e3 h\u00f3a end-to-end theo y\u00eau c\u1ea7u.” Ross-Johnson \u01b0u ti\u00ean d\u00f9ng c\u00e1c cong ngh\u00ea kh\u00e1c nh\u01b0 chatbot khi n\u00f3i \u0111\u1ebfn vi\u1ec7c truy\u1ec1n v\u00e0 l\u01b0u tr\u1eef d\u1eef li\u1ec7u nh\u1ea1y c\u1ea3m. \u00d4ng n\u00f3i \u201cC\u00f3 v\u1ebb nh\u01b0 kh\u00f4ng c\u1ea7n thi\u1ebft, nh\u01b0ng n\u1ebfu b\u1ea1n \u0111ang ch\u1ea1y m\u1ed9t website th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed ho\u1eb7c b\u1ea5t k\u1ef3 lo\u1ea1i website n\u00e0o ch\u1ee9a th\u00f4ng tin nh\u1ea1y c\u1ea3m, b\u1ea1n th\u1ef1c s\u1ef1 n\u00ean xem x\u00e9t vi\u1ec7c m\u00f4 ph\u1ecfng m\u1ed9t cu\u1ed9c t\u1ea5n c\u00f4ng \u0111\u1ec3 c\u00f3 th\u1ec3 t\u00ecm ra l\u00e0 l\u1ea5p c\u00e1c l\u1ed7 h\u1ed5ng m\u1ed9t c\u00e1ch nhanh ch\u00f3ng v\u00e0 hi\u1ec7u qu\u1ea3. T\u1ed1t nh\u1ea5t l\u00e0 b\u1ea1n tham kh\u1ea3o \u00fd ki\u1ebfn \u200b\u200bc\u1ee7a nh\u00e0 cung c\u1ea5p b\u1ea3o m\u1eadt m\u1ea1ng, v\u00ec d\u1eef li\u1ec7u nh\u1ea1y c\u1ea3m c\u1ea7n ph\u1ea3i \u0111\u01b0\u1ee3c b\u1ea3o v\u1ec7 m\u1ed9t c\u00e1ch tuy\u1ec7t \u0111\u1ed1i.\u201d<\/span><\/p>\n

4.C\u00e0i \u0111\u1eb7t SSL<\/span><\/strong><\/p>\n

B\u1ea1n c\u00f3 nh\u1eadn th\u1ea5y r\u1eb1ng m\u1ed9t s\u1ed1 trang web c\u00f3 bi\u1ec3u t\u01b0\u1ee3ng m\u00e0u xanh l\u00e1 c\u00e2y \u1edf g\u00f3c tr\u01b0\u1eddng URL c\u1ee7a tr\u00ecnh duy\u1ec7t kh\u00f4ng? \u0110\u00f3 l\u00e0 m\u1ed9t huy hi\u1ec7u cho th\u1ea5y r\u1eb1ng c\u00e1c website \u0111\u00f3 \u0111\u00e3 k\u00edch ho\u1ea1t giao th\u1ee9c SSL \u0111\u01b0\u1ee3c m\u00e3 h\u00f3a, b\u1ea3o v\u1ec7 th\u00f4ng tin ng\u01b0\u1eddi d\u00f9ng khi th\u00f4ng tin \u0111\u01b0\u1ee3c chuy\u1ec3n qua l\u1ea1i gi\u1eefa trang web v\u00e0 c\u01a1 s\u1edf d\u1eef li\u1ec7u c\u1ee7a b\u1ea1n. Vi\u1ec7c m\u00e3 h\u00f3a khi\u1ebfn m\u1ecdi ng\u01b0\u1eddi kh\u00f3 truy c\u1eadp website v\u00e0 traffic c\u1ee7a n\u00f3 h\u01a1n khi kh\u00f4ng \u0111\u01b0\u1ee3c ph\u00e9p c\u1ee7a ch\u1ee7 website.<\/span><\/p>\n

Kh\u1eafc ph\u1ee5c s\u1ef1 c\u1ed1 n\u00e0y kh\u00f4ng ch\u1ec9 b\u1ea3o m\u1eadt website c\u1ee7a b\u1ea1n m\u00e0 c\u00f2n gi\u00fap t\u0103ng SEO, v\u00ec Google lu\u00f4n x\u1ebfp c\u00e1c trang an to\u00e0n h\u01a1n \u1edf h\u1ea1ng cao h\u01a1n. Kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n c\u0169ng s\u1ebd \u0111\u00e1nh gi\u00e1 cao n\u1ed7 l\u1ef1c gi\u1eef an to\u00e0n cho d\u1eef li\u1ec7u c\u1ee7a h\u1ecd, h\u1ecd c\u0169ng c\u00f3 th\u1ec3 s\u1ebd \u01b0u ti\u00ean doanh nghi\u1ec7p c\u1ee7a b\u1ea1n h\u01a1n nh\u1eefng \u0111\u1ed1i th\u1ee7 kh\u00f4ng c\u00f3 c\u00e1c l\u1edbp b\u1ea3o m\u1eadt b\u1ed5 sung.<\/span><\/p>\n

5.Sao l\u01b0u th\u01b0\u1eddng xuy\u00ean<\/span><\/strong><\/p>\n

N\u1ebfu t\u1ea5t c\u1ea3 c\u00e1c bi\u1ec7n ph\u00e1p ph\u00f2ng ng\u1eeba tr\u01b0\u1edbc \u0111\u1ec1u th\u1ea5t b\u1ea1i v\u00e0 b\u1ea1n v\u1eabn th\u1ea5y m\u00ecnh ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi vi\u1ec7c b\u1ecb hack, h\u00e3y sao l\u01b0u l\u1ea1i d\u1eef li\u1ec7u \u0111\u1ec3 c\u00f3 th\u1ec3 ph\u1ee5c h\u1ed3i khi c\u1ea7n. B\u1ea1n c\u00f3 th\u1ec3 \u0111\u1eb7t t\u1ea7n su\u1ea5t bao nhi\u00eau l\u1ea7n t\u00f9y \u00fd, th\u1eadm ch\u00ed l\u00ean \u0111\u1ebfn nhi\u1ec1u l\u1ea7n trong ng\u00e0y. C\u00e0ng th\u01b0\u1eddng xuy\u00ean c\u00e0ng t\u1ed1t, v\u00e0 t\u1ed1t nh\u1ea5t l\u00e0 s\u1eed d\u1ee5ng h\u1ec7 th\u1ed1ng l\u01b0u tr\u1eef rolling \u0111\u1ec3 b\u1ea1n c\u00f3 s\u1eb5n nhi\u1ec1u b\u1ea3n sao l\u01b0u trong tr\u01b0\u1eddng h\u1ee3p b\u1ea1n c\u1ea7n c\u00e1ch ly ch\u00ednh x\u00e1c th\u1eddi gian x\u1ea3y ra s\u1ef1 c\u1ed1.<\/span><\/p>\n

Ngo\u00e0i ra, b\u1ea1n n\u00ean sao l\u01b0u c\u1ea3 offsite l\u1eabn onsite, \u0111\u1ec3 th\u1eadm ch\u00ed ngay c\u1ea3 khi b\u1ecb t\u1ea5n c\u00f4ng n\u1eb7ng n\u1ec1 nh\u1ea5t, b\u1ea1n v\u1eabn c\u00f3 th\u1ec3 kh\u00f4i ph\u1ee5c ho\u00e0n to\u00e0n. Ngo\u00e0i c\u00e1c cu\u1ed9c t\u1ea5n c\u00f4ng m\u1ea1ng th\u00ec thi\u00ean tai ho\u1eb7c tr\u1ee5c tr\u1eb7c t\u1ea1i c\u00e1c trung t\u00e2m d\u1eef li\u1ec7u m\u00e1y ch\u1ee7 web s\u1ebd d\u1eabn \u0111\u1ebfn vi\u1ec7c m\u1ea5t d\u1eef li\u1ec7u v\u0129nh vi\u1ec5n, do \u0111\u00f3 \u00a0s\u1ebd t\u1ed1t h\u01a1n n\u1ebfu b\u1ea1n gi\u1eef c\u00e1c b\u1ea3n sao l\u01b0u \u1edf g\u1ea7n m\u00ecnh.<\/span><\/p>\n

Cu\u1ed1i c\u00f9ng, \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 b\u1ea1n ph\u1ea3i \u0111\u1ed1i x\u1eed v\u1edbi trang web c\u1ee7a m\u00ecnh nh\u01b0 ch\u00ednh v\u0103n ph\u00f2ng l\u00e0m vi\u1ec7c, b\u1edfi v\u00ec n\u00f3 ch\u00ednh x\u00e1c v\u0103n ph\u00f2ng \u1ea3o c\u1ee7a b\u1ea1n tr\u00ean internet. Gi\u1eef an to\u00e0n l\u00e0 \u0111i\u1ec1u b\u1eaft bu\u1ed9c khi b\u1ea1n t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng, b\u00e1n h\u00e0ng v\u00e0 ph\u00e1t tri\u1ec3n doanh nghi\u1ec7p c\u1ee7a b\u1ea1n.<\/span><\/p>\n

www.entrepreneur.com<\/span><\/strong><\/p>\n

C\u00e1c kh\u00f3a h\u1ecdc c\u00f9ng ch\u1ee7 \u0111\u1ec1<\/span><\/strong><\/em><\/p>\n

M\u1eddi b\u1ea1n tham kh\u1ea3o:<\/p>\n

DIGITAL MARKETING D\u00c0NH CHO CH\u1ee6 DOANH NGHI\u1ec6P, CEO V\u00c0 STARTUP<\/a><\/strong><\/span> (GV: Greg Gottfried<\/a><\/strong><\/span>)<\/p>\n