{"id":3775,"date":"2019-11-13T11:38:40","date_gmt":"2019-11-13T04:38:40","guid":{"rendered":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/?p=3775"},"modified":"2022-11-06T19:29:41","modified_gmt":"2022-11-06T12:29:41","slug":"6-chien-thuat-pr-doc-dao-thuc-day-thanh-truong-va-doanh-thu-nhanh-chong","status":"publish","type":"post","link":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/6-chien-thuat-pr-doc-dao-thuc-day-thanh-truong-va-doanh-thu-nhanh-chong\/","title":{"rendered":"6 chi\u1ebfn thu\u1eadt PR \u0111\u1ed9c \u0111\u00e1o th\u00fac \u0111\u1ea9y thanh tr\u01b0\u1edfng v\u00e0 doanh thu nhanh ch\u00f3ng"},"content":{"rendered":"

M\u1ed9t chi\u1ebfn l\u01b0\u1ee3c quan h\u1ec7 c\u00f4ng ch\u00fang (chi\u1ebfn l\u01b0\u1ee3c pr) hi\u1ec7u qu\u1ea3 c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng n\u00ean uy t\u00edn, t\u00ednh ph\u1ed5 bi\u1ebfn v\u00e0 s\u1ef1 t\u0103ng tr\u01b0\u1edfng cho doanh nghi\u1ec7p.<\/span><\/strong><\/h1>\n

Andrew Medal<\/strong> \u2013 Doanh nh\u00e2n, Nh\u00e0 chi\u1ebfn l\u01b0\u1ee3c k\u1ef9 thu\u1eadt s\u1ed1, Nh\u00e0 thi\u1ebft k\u1ebf web, T\u00e1c gi\u1ea3, T\u00ecnh nguy\u1ec7n vi\u00ean<\/em><\/p>\n

C\u00f4ng ngh\u1ec7 \u0111\u00e3 thay \u0111\u1ed5i c\u00e1ch ch\u00fang ta t\u00ecm ki\u1ebfm, k\u1ebft n\u1ed1i v\u00e0 ph\u00e1t tri\u1ec3n kh\u00e1ch h\u00e0ng. Khi c\u00e1c doanh nghi\u1ec7p v\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng ng\u00e0y c\u00e0ng quen v\u1edbi v\u1edbi th\u1ebf gi\u1edbi tr\u1ef1c tuy\u1ebfn, c\u00e1c r\u00e0o c\u1ea3n gi\u1eefa b\u1ea1n v\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee7a b\u1ea1n b\u1ecb ph\u00e1 v\u1ee1 v\u00e0 c\u00e1c c\u00f4ng ty c\u00f3 th\u1ec3 h\u00ecnh th\u00e0nh m\u1ed1i quan h\u1ec7 tr\u1ef1c ti\u1ebfp h\u01a1n v\u1edbi kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd. Th\u00e0nh c\u00f4ng trong th\u1ebf gi\u1edbi \u1ea3o n\u00e0y \u0111\u00f2i h\u1ecfi s\u1ef1 hi\u1ec3u bi\u1ebft v\u00e0 xu\u1ea5t s\u1eafc trong quan h\u1ec7 c\u00f4ng ch\u00fang, hay PR.<\/span><\/p>\n

G\u1ea7n \u0111\u00e2y t\u00f4i \u0111\u00e3 ph\u00e1t \u0111\u1ed9ng m\u1ed9t chi\u1ebfn d\u1ecbch bestseller cho cu\u1ed1n s\u00e1ch h\u00e0i m\u00e0 t\u00f4i \u0111\u00e3 vi\u1ebft v\u1ec1 nh\u00e0 t\u00f9, Don\u2019t Drop the Soap<\/a><\/em>, v\u00e0 thu h\u00fat \u0111\u01b0\u1ee3c r\u1ea5t nhi\u1ec1u truy\u1ec1n th\u00f4ng v\u1edbi nh\u1eefng \u0111\u01a1n v\u1ecb tr\u01b0ng b\u00e0y v\u00e0 b\u00e1n s\u00e1ch nh\u01b0 CBS<\/a>,\u00a0FoodBeast<\/a>,\u00a0CheddarTV<\/a>,\u00a0KCAL 9<\/a>. PR l\u00e0 \u0111i\u1ec1u \u0111\u00e3 gi\u00fap cu\u1ed1n s\u00e1ch c\u1ee7a t\u00f4i tr\u1edf th\u00e0nh m\u1ed9t bestseller. PR l\u00e0 c\u00e1ch doanh nghi\u1ec7p x\u00e2y d\u1ef1ng ni\u1ec1m tin v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng. V\u1ec1 c\u01a1 b\u1ea3n, \u0111\u00e2y l\u00e0 s\u1ef1 ch\u1ee9ng th\u1ef1c c\u1ee7a b\u00ean th\u1ee9 ba. C\u00f9ng v\u1edbi ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng truy\u1ec1n th\u1ed1ng, ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i v\u00e0 n\u1ed9i dung tr\u1ef1c tuy\u1ebfn, PR t\u1ed1t bi\u1ebfn quan h\u1ec7 gi\u1eefa doanh nghi\u1ec7p v\u00e0 kh\u00e1ch h\u00e0ng tr\u1edf th\u00e0nh m\u1ed1i quan h\u1ec7 hai chi\u1ec1u.<\/span><\/p>\n

M\u1edbi \u0111\u00e2y t\u00f4i c\u0169ng \u0111\u00e3 b\u00e1n v\u00e0 s\u00e1t nh\u1eadp m\u1ed9t startup SaaS c\u00f3 t\u00ean Hooty.co cho Press Hunt. S\u1ea3n ph\u1ea9m c\u1ee7a ch\u00fang t\u00f4i l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 SaaS gi\u00fap c\u00e1c c\u00f4ng ty trung gian, ng\u01b0\u1eddi s\u00e1ng l\u1eadp v\u00e0 c\u00e1c c\u00f4ng ty Fortune 500 truy c\u1eadp v\u00e0o m\u1ed9t c\u01a1 s\u1edf d\u1eef li\u1ec7u l\u1edbn g\u1ed3m c\u00e1c nh\u00e0 b\u00e1o, podcast, b\u00e0i b\u00e1o v\u00e0 t\u00e0i nguy\u00ean PR. T\u1eadn d\u1ee5ng quan h\u1ec7 v\u1edbi b\u00e1o ch\u00ed l\u00e0 \u0111i\u1ec1u r\u1ea5t quan tr\u1ecdng \u0111\u1ec3 x\u00e2y d\u1ef1ng m\u1ed9t chi\u1ebfn d\u1ecbch PR t\u1ed1t; v\u00e0 vi\u1ec7c t\u00ecm ki\u1ebfm c\u00e1c c\u00f4ng c\u1ee5 PR hi\u1ec7u qu\u1ea3 nh\u01b0 Press Hunt t\u1ea1o ra l\u1ee3i th\u1ebf c\u1ea1nh tranh khi ch\u1ea1y chi\u1ebfn d\u1ecbch PR v\u00e0 thi\u1ebft l\u1eadp c\u00e1c m\u1ed1i quan h\u1ec7 \u0111\u00f3.<\/span><\/p>\n

Ngo\u00e0i vi\u1ec7c thi\u1ebft l\u1eadp quan h\u1ec7 v\u1edbi \u0111\u00fang ng\u01b0\u1eddi, ban c\u0169ng c\u1ea7n ph\u1ea3i th\u1ef1c hi\u1ec7n nhi\u1ec1u \u0111i\u1ec1u kh\u00e1c \u0111\u1ec3 c\u00f3 m\u1ed9t chi\u1ebfn d\u1ecbch PR t\u1ed1t. D\u01b0\u1edbi \u0111\u00e2y, t\u00f4i li\u1ec7t k\u00ea s\u00e1u b\u01b0\u1edbc kh\u00e1c nhau m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n khi x\u00e2y d\u1ef1ng PR.<\/span><\/p>\n

\"\"<\/p>\n

1. Hi\u1ec3u bi\u1ebft r\u00f5 v\u1ec1 m\u1ea1ng x\u00e3 h\u1ed9i<\/span><\/strong><\/h2>\n

Mu\u1ed1n nh\u00e2n \u0111\u01b0\u1ee3c s\u1ef1 ch\u00fa \u00fd t\u1eeb \u0111\u1ed9c gi\u1ea3, kh\u00f4ng c\u00f3 b\u00ed quy\u1ebft g\u00ec ngo\u00e0i vi\u1ec7c \u0111\u0103ng n\u1ed9i dung c\u00f3 gi\u00e1 tr\u1ecb v\u1ec1 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n m\u1ed9t c\u00e1ch nh\u1ea5t qu\u00e1n. H\u01a1n 70% c\u00f4ng d\u00e2n M\u1ef9 tham gia v\u00e0o \u00edt nh\u1ea5t m\u1ed9t n\u00ean t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i, con s\u1ed1 n\u00e0y cho th\u1ea5y \u0111\u00e2y l\u00e0 m\u1ed9t l\u01b0\u1ee3ng kh\u00e1n gi\u1ea3 kh\u1ed5ng l\u1ed3. T\u00f4i qu\u1ea3ng b\u00e1 c\u00e1c b\u00e0i vi\u1ebft c\u1ee7a m\u00ecnh tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i c\u1ee7a m\u00ecnh \u0111\u1ec3 t\u0103ng t\u01b0\u01a1ng t\u00e1c v\u00e0 ho\u1ea1t \u0111\u1ed9ng. Vi\u1ec7c qu\u1ea3ng b\u00e1 c\u00e1c n\u1ec1n t\u1ea3ng truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i c\u1ee7a t\u00f4i \u0111\u00e3 thu h\u00fat \u0111\u01b0\u1ee3c s\u1ef1 ch\u00fa \u00fd c\u1ee7a ng\u01b0\u1eddi d\u00f9ng v\u00e0 nhi\u1ec1u c\u00f4ng ty. \u0110\u1eebng ch\u1ec9 d\u1eabn ra c\u00e1c li\u00ean k\u1ebft trong b\u00e0i \u0111\u0103ng c\u1ee7a b\u1ea1n, thay th\u00eam v\u00e0o nh\u1eefng c\u00e2u chuy\u1ec7n, s\u1ef1 ki\u1ec7n m\u1edbi.<\/span><\/p>\n

2. S\u1eed d\u1ee5ng m\u1ed9t b\u00e0i vi\u1ebft PR nh\u01b0 m\u1ed9t qu\u1ea3ng c\u00e1o v\u00e0 qu\u1ea3ng b\u00e1 n\u00f3 \u0111\u1ec3 thu h\u00fat kh\u00e1n gi\u1ea3 m\u1edbi cho c\u00e1c chi\u1ebfn l\u01b0\u1ee3c pr<\/span><\/strong><\/h2>\n

B\u1ea1n n\u00ean t\u00ecm m\u1ecdi c\u01a1 h\u1ed9i \u0111\u1ec3 truy\u1ec1n b\u00e1 th\u00f4ng \u0111i\u1ec7p c\u1ee7a m\u00ecnh \u0111\u1ebfn m\u1ecdi ng\u01b0\u1eddi th\u1eadt nhi\u1ec1u l\u1ea7n. Ch\u1ec9 c\u00f3 kho\u1ea3ng 2% m\u1ecdi ng\u01b0\u1eddi th\u1ef1c hi\u1ec7n mua h\u00e0ng trong m\u1ed9t l\u1ea7n ti\u1ebfp c\u1eadn, v\u00ec v\u1eady n\u00eau b\u1ea1n kh\u00f4ng li\u00ean t\u1ee5c l\u1eb7p l\u1ea1i v\u00e0 ti\u1ebfp c\u1eadn h\u1ecd, b\u1ea1n s\u1ebd thua. Khi t\u00f4i t\u1eadp trung v\u00e0o earned PR (PR lan t\u1ecfa), m\u1ed9t c\u00e1ch \u0111\u1ec3 t\u0103ng gi\u00e1 tr\u1ecb c\u1ee7a n\u00f3 l\u00e0 \u0111\u0103ng n\u00f3 l\u00ean Facebook v\u00e0 qu\u1ea3ng b\u00e1 n\u00f3 t\u1edbi nh\u1eefng ng\u01b0\u1eddi th\u00edch m\u1ed9t s\u1ed1 ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng nh\u1ea5t \u0111\u1ecbnh. N\u1ebfu n\u1ed9i dung c\u1ee7a t\u00f4i h\u1ea5p d\u1eabn kh\u00e1n gi\u1ea3 c\u1ee7a h\u1ecd, th\u00ec m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u00f3 s\u1ebd th\u1ea5y n\u1ed9i dung c\u1ee7a t\u00f4i c\u00f3 gi\u00e1 tr\u1ecb. T\u00f4i lu\u00f4n \u0111\u1ea3m b\u1ea3o m\u1ed7i n\u1ed9i dung c\u1ee7a m\u00ecnh \u0111\u1ec1u li\u00ean quan \u0111\u1ebfn nh\u1eefng n\u1ed9i dung m\u00e0 c\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i n\u00e0y cho l\u00e0 c\u00f3 gi\u00e1 tr\u1ecb nh\u1ea5t.<\/span><\/p>\n

3. Th\u00eam b\u00e0i vi\u1ebft PR v\u00e0o c\u00e1c g\u00f3i b\u00e1n h\u00e0ng<\/span><\/strong><\/h2>\n

T\u00f4i t\u1eebng th\u1ef1c hi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c PR b\u1eb1ng c\u00e1ch th\u00eam b\u00e0i b\u00e1o PR v\u00e0o c\u00e1c b\u00e0i vi\u1ebft b\u00e1n h\u00e0ng c\u1ee7a t\u00f4i v\u00e0 n\u00f3 th\u1ef1c s\u1ef1 mang l\u1ea1i hi\u1ec7u qu\u1ea3. Kh\u00e1ch h\u00e0ng \u01b0a chu\u1ed9ng lo\u1ea1i n\u1ed9i dung n\u00e0y v\u00ec ch\u00fang gi\u00fap h\u1ecd hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 th\u00f4ng \u0111i\u1ec7p v\u00e0 gi\u00e1 tr\u1ecb c\u1ee7a b\u1ea1n. \u0110\u00f3 l\u00e0 m\u1ed9t c\u00e1ch tuy\u1ec7t v\u1eddi \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng, v\u00e0 nh\u01b0 ch\u00fang t\u00f4i \u0111\u00e3 n\u00f3i, b\u1ea1n truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p c\u1ee7a m\u00ecnh b\u1eb1ng c\u00e0ng nhi\u1ec1u c\u00e1ch c\u00e0ng t\u1ed1t.<\/span><\/p>\n

4. D\u1eabn li\u00ean k\u1ebft \u0111\u1ebfn c\u00e1c ngu\u1ed3n c\u00f3 li\u00ean quan trong b\u00e0i vi\u1ebft khi th\u1ef1c hi\u1ec7n chi\u1ebfn thu\u1eadt PR<\/span><\/strong><\/h2>\n

M\u1ed9t trong nh\u1eefng m\u1ee5c ti\u00eau ch\u00ednh c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c v\u00e0 chi\u1ebfn thu\u1eadt PR l\u00e0 thi\u1ebft l\u1eadp chuy\u00ean m\u00f4n v\u1ec1 v\u1ea5n \u0111\u1ec1 n\u00e0o \u0111\u00f3. Khi t\u1ea1o vi\u1ebft b\u00e0i PR, t\u00f4i lu\u00f4n k\u00e8m theo c\u00e1c li\u00ean k\u1ebft \u0111i k\u00e8m c\u00f3 li\u00ean quan \u0111\u1ebfn \u0111\u1ed9c gi\u1ea3 m\u1ee5c ti\u00eau c\u1ee7a t\u00f4i. B\u1eb1ng c\u00e1ch d\u1eabn li\u00ean k\u1ebft \u0111\u1ebfn c\u00e1c ngu\u1ed3n kh\u00e1c, b\u1ea1n s\u1ebd th\u1ec3 hi\u1ec7n \u0111\u01b0\u1ee3c ki\u1ebfn \u200b\u200bth\u1ee9c chuy\u00ean m\u00f4n v\u00e0 ki\u1ebfn \u200b\u200bth\u1ee9c ng\u00e0nh c\u1ee7a m\u00ecnh, nh\u1edd \u0111\u00f3, m\u1ecdi ng\u01b0\u1eddi s\u1ebd xem b\u1ea1n nh\u01b0 m\u1ed9t c\u1ed1 v\u1ea5n \u0111\u00e1ng tin c\u1eady. Nh\u1eefng gi\u00e1 tr\u1ecb n\u00e0y ng\u00e0y c\u00e0ng quan tr\u1ecdng \u0111\u1ed1i v\u1edbi th\u1ebf h\u1ec7 Y (8X, \u0111\u1ea7u 9X), nh\u1eefng ng\u01b0\u1eddi lu\u00f4n mong mu\u1ed1n th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a h\u1ecd g\u1eafn li\u1ec1n v\u1edbi t\u00ean tu\u1ed5i. \u0110i\u1ec1u n\u00e0y c\u0169ng gi\u00fap t\u0103ng \u0111\u1ed9 uy t\u00edn c\u1ee7a t\u00ean mi\u1ec1n (domain authority) c\u0169ng nh\u01b0 t\u0103ng li\u00ean k\u1ebft ng\u01b0\u1ee3c (backlink) \u0111\u1ebfn website c\u1ee7a b\u1ea1n v\u00e0 thu h\u00fat \u0111\u01b0\u1ee3c nhi\u1ec1u \u0111\u1ed9c gi\u1ea3 h\u01a1n.<\/span><\/p>\n

\"C\u00e1c<\/p>\n

5. T\u1ea1o nh\u1eefng c\u00e2u chuy\u1ec7n h\u00fat b\u00e1o xung quanh s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n<\/span><\/strong><\/h2>\n

N\u1ebfu c\u00f4ng ty c\u00f3 b\u1ea5t k\u1ef3 tin t\u1ed1t n\u00e0o, h\u00e3y lan truy\u1ec1n tin \u0111\u00f3 r\u1ed9ng r\u00e3i. Cho d\u00f9 l\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ed9t c\u1ed9t m\u1ed1c quan tr\u1ecdng, l\u00e0 nh\u1eefng c\u00e2u chuy\u1ec7n \u0111\u00e1ng ch\u00fa \u00fd v\u1ec1 con ng\u01b0\u1eddi li\u00ean quan \u0111\u1ebfn s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n hay ch\u1ec9\u00a0 l\u00e0 m\u1ed9t xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u01a1ng c\u00f4ng nh\u1eadn gi\u00e1 tr\u1ecb c\u1ee7a s\u1ea3n ph\u1ea9m c\u00f4ng ty, vi\u1ec7c b\u1ea1n lan t\u1ecfa th\u00f4ng tin \u0111\u00f3 l\u00e0 \u0111i\u1ec1u r\u1ea5t quan tr\u1ecdng. N\u1ed9i dung \u0111\u00e1ng ch\u00fa \u00fd v\u00e0 \u0111\u00e1ng \u0111\u1ec3 \u0111\u01b0a l\u00ean m\u1eb7t b\u00e1o s\u1ebd r\u1ea5t n\u1ed5i b\u1eadt v\u00e0 thu h\u00fat \u0111\u01b0\u1ee3c nhi\u1ec1u truy\u1ec1n th\u00f4ng v\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng. \u0110\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c \u0111i\u1ec1u \u0111\u00f3, ti\u00eau \u0111\u00e8 b\u00e0i vi\u1ebft c\u1ea7n ph\u1ea3i th\u1eadt n\u1ed5i b\u1eadt. X\u00e2y d\u1ef1ng m\u1ed9t n\u1ed9i dung \u0111\u00e1ng gi\u00e1 l\u00ean m\u1eb7t b\u00e1o l\u00e0 m\u1ed9t trong nh\u1eefng m\u1eb9o t\u1ed1t nh\u1ea5t \u0111\u1ec3 th\u00fac \u0111\u1ea9y PR. H\u00e3y nh\u1edb r\u1eb1ng, n\u1ebfu s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n kh\u00f4ng c\u00f3 b\u1ea5t k\u1ef3 \u0111i\u1ec1u g\u00ec n\u1ed5i b\u1eadt, ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 th\u1ec3 ch\u00e1n gh\u00e9t n\u00f3.<\/span><\/p>\n

6. B\u1ea3n \u0111\u1ecba h\u00f3a v\u00e0 c\u00e1 nh\u00e2n h\u00f3a<\/span><\/strong><\/h2>\n

L\u00e0m PR t\u1eebng \u0111\u01a1n gi\u1ea3n l\u00e0 vi\u1ebft m\u1ed9t b\u00e0i vi\u1ebft chung chung cho t\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi. Ng\u00e0y nay, kh\u00e1ch h\u00e0ng l\u1ea1i th\u00edch c\u1ea3m gi\u00e1c b\u00e0i vi\u1ebft nh\u01b0 ch\u1ec9 \u0111ang n\u00f3i \u0111\u1ebfn ri\u00eang m\u00ecnh h\u1ecd. M\u1ed9t nghi\u00ean c\u1ee9u ti\u1ebfp th\u1ecb g\u1ea7n \u0111\u00e2y cho th\u1ea5y r\u1eb1ng ph\u00e0n n\u00e0n ph\u1ed5 bi\u1ebfn nh\u1ea5t v\u1ec1 qu\u1ea3ng c\u00e1o l\u00e0 thi\u1ebfu t\u00ednh c\u00e1 nh\u00e2n h\u00f3a ho\u1eb7c n\u1ed9i dung kh\u00f4ng li\u00ean quan v\u00e0 kh\u00f4ng mang t\u00ednh th\u01b0\u01a1ng hi\u1ec7u r\u00f5 r\u00e0ng. T\u00f4i mu\u1ed1n thu h\u00fat ng\u01b0\u1eddi ti\u00eau d\u00f9ng b\u1eb1ng c\u00e1ch x\u00e2y d\u1ef1ng ni\u1ec1m tin v\u00e0 s\u1ef1 th\u1ea5u hi\u1ec3u \u1edf h\u1ecd. T\u00f4i \u0111\u1eb7t m\u1ee5c ti\u00eau chinh ph\u1ee5c kh\u00e1ch h\u00e0ng h\u01a1n l\u00e0 c\u1ea1nh tranh v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7. B\u1eb1ng c\u00e1ch x\u00e2y d\u1ef1ng n\u1ed9i dung mang t\u00ednh \u0111\u1ecba ph\u01b0\u01a1ng, b\u1ea1n c\u0169ng c\u00f3 th\u1ec3 thu h\u00fat c\u00e1c ph\u00f3ng vi\u00ean \u0111\u1ecba ph\u01b0\u01a1ng, khi\u1ebfn h\u1ecd vi\u1ebft v\u00e0 truy\u1ec1n \u0111\u1ea1t nh\u1eefng c\u00e2u chuy\u1ec7n hay ho, bao g\u1ed3m c\u00e2u chuy\u1ec7n li\u00ean quan \u0111\u1ebfn doanh nghi\u1ec7p c\u1ee7a b\u1ea1n. Ch\u00fang t\u00f4i c\u0169ng \u0111\u00e3 l\u00e0m theo c\u00e1ch n\u00e0y khi ra m\u1eaft cu\u1ed1n s\u00e1ch c\u1ee7a m\u00ecnh. T\u00f4i \u0111\u00e3 m\u1edf m\u1ed9t bu\u1ed5i ti\u1ec7c ra m\u1eaft t\u1ea1i Venice, California v\u00e0 nh\u1edd v\u1eady m\u00e0 c\u00f3 th\u1ec3 thu h\u00fat \u0111\u01b0\u1ee3c c\u00e1c trang tin t\u1ee9c \u0111\u1ecba ph\u01b0\u01a1ng.<\/span><\/p>\n

H\u01a1n c\u1ea3 vi\u1ec7c quan h\u1ec7 v\u1edbi b\u00e1o ch\u00ed, s\u1ef1 hi\u1ec7n di\u1ec7n c\u1ee7a internet v\u00e0 ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i \u0111\u00e3 thay \u0111\u1ed5i c\u00e1ch m\u1ecdi ng\u01b0\u1eddi c\u00f3 th\u1ec3 ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a h\u1ecd v\u00e0 nu\u00f4i d\u01b0\u1ee1ng c\u01a1 s\u1edf kh\u00e1ch h\u00e0ng. B\u1eb1ng c\u00e1ch l\u00e0m theo nh\u1eefng l\u1eddi khuy\u00ean n\u00e0y ho\u1eb7c nhi\u1ec1u m\u1eb9o kh\u00e1c, b\u1ea1n c\u00f3 th\u1ec3 th\u00fac \u0111\u1ea9y PR \u00a0m\u1ea1nh m\u1ebd \u0111\u1ec3 t\u0103ng tr\u01b0\u1edfng.<\/span><\/p>\n

www.entrepreneur.com<\/span><\/strong><\/p>\n

C\u00e1c kh\u00f3a h\u1ecdc c\u00f9ng ch\u1ee7 \u0111\u1ec1<\/span><\/strong><\/em><\/h2>\n

M\u1eddi b\u1ea1n tham kh\u1ea3o:<\/p>\n

CHI\u1ebeN L\u01af\u1ee2C \u0110\u1ea6U T\u01af CH\u1ee8NG KHO\u00c1N D\u00c0I H\u1ea0N M\u1ed8T C\u00c1CH HI\u1ec6U QU\u1ea2<\/a><\/strong><\/span> (GV: L\u00e2m Minh Ch\u00e1nh<\/a><\/strong>)
\nKh\u00f3a h\u1ecdc gi\u00fap h\u1ecdc vi\u00ean hi\u1ec3u r\u00f5 2 ph\u01b0\u01a1ng ph\u00e1p \u0111\u1ea7u t\u01b0 d\u00e0i h\u1ea1n \u0111\u1ea1t t\u1ef7 su\u1ea5t l\u1ee3i nhu\u1eadn cao: ph\u01b0\u01a1ng ph\u00e1p \u0111\u1ea7u t\u01b0 theo tr\u01b0\u1eddng ph\u00e1i gi\u00e1 tr\u1ecb v\u00e0 ph\u01b0\u01a1ng ph\u00e1p ch\u1ecdn c\u1ed5 phi\u1ebfu v\u00e0 l\u1eadp danh m\u1ee5c \u0111\u1ea7u t\u01b0. <\/span><\/p>\n

DIGITAL MARKETING D\u00c0NH CHO CH\u1ee6 DOANH NGHI\u1ec6P, CEO V\u00c0 STARTUP<\/a><\/strong><\/span> (GV: Greg Gottfried<\/a><\/strong><\/span>)<\/p>\n