{"id":3794,"date":"2019-11-13T17:50:36","date_gmt":"2019-11-13T10:50:36","guid":{"rendered":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/?p=3794"},"modified":"2022-10-15T22:47:47","modified_gmt":"2022-10-15T15:47:47","slug":"thang-lon-black-friday-voi-chien-luoc-email-marketing-nay","status":"publish","type":"post","link":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/thang-lon-black-friday-voi-chien-luoc-email-marketing-nay\/","title":{"rendered":"Th\u1eafng l\u1edbn Black Friday v\u1edbi chi\u1ebfn l\u01b0\u1ee3c email marketing n\u00e0y"},"content":{"rendered":"

Ng\u00e0y mua s\u1eafm l\u1edbn nh\u1ea5t trong n\u0103m \u0111\u00e3 r\u1ea5t g\u1ea7n, v\u00e0 \u0111\u00e2y l\u00e0 c\u00e1ch \u0111\u1ec3 n\u1ed5i b\u1eadt.<\/span><\/strong><\/p>\n

Syed Balkhi<\/strong> – Doanh nh\u00e2n, Chuy\u00ean gia Marketing v\u00e0 t\u0103ng tr\u01b0\u1edfng<\/em><\/p>\n

M\u1ed9t trong nh\u1eefng ng\u00e0y mua s\u1eafm l\u1edbn nh\u1ea5t n\u0103m \u2013 Black Friday \u0111ang \u0111\u1ebfn r\u1ea5t g\u1ea7n. Doanh nghi\u1ec7p r\u1ea5t n\u00ean t\u1eadn d\u1ee5ng c\u01a1 h\u1ed9i n\u00e0y t\u1ea1o ra v\u00f4 s\u1ed1 doanh s\u1ed1. Nh\u01b0ng v\u1edbi r\u1ea5t nhi\u1ec1u l\u1eddi m\u1eddi c\u1ea1nh tranh ngo\u00e0i kia, l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 b\u1ea1n thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a m\u1ecdi ng\u01b0\u1eddi? M\u1ed9t trong nh\u1eefng c\u00e1ch ti\u1ebfp c\u1eadn t\u1ed1t nh\u1ea5t l\u00e0 ti\u1ebfp th\u1ecb qua email, gi\u00fap qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c \u0111\u1ebfn th\u1eb3ng v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. Nh\u1edd c\u00f3 \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh v\u00e0 \u1ee9ng d\u1ee5ng email, ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u01b0\u1ee3c k\u1ebft n\u1ed1i v\u1edbi h\u1ed9p th\u01b0 c\u1ee7a h\u1ecd 24\/7. \u0110i\u1ec1u n\u00e0y c\u00e0ng khi\u1ebfn email marketing chi\u1ebfm nhi\u1ec1u \u01b0u th\u1ebf.<\/span><\/p>\n

V\u00e0 \u0111\u00e2y l\u00e0 g\u1ee3i \u00fd cho m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c email marketing gi\u00fap b\u1ea1n c\u00f3 m\u1ed9t ng\u00e0y Black Friday th\u1eafng l\u1ee3i.<\/span><\/p>\n

Ph\u00e1t tri\u1ec3n danh s\u00e1ch email c\u1ee7a b\u1ea1n<\/span><\/strong><\/p>\n

\u0110\u1ec3 c\u00f3 th\u1ec3 g\u1eedi email c\u1ee7a m\u00ecnh \u0111\u1ebfn c\u00e0ng nhi\u1ec1u ng\u01b0\u1eddi mua h\u00e0ng c\u00e0ng t\u1ed1t, b\u1ea1n c\u1ea7n ph\u1ea3i t\u0103ng l\u01b0\u1ee3ng subcriber c\u1ee7a m\u00ecnh. C\u00e0ng c\u00f3 nhi\u1ec1u ng\u01b0\u1eddi \u0111\u0103ng k\u00fd email, b\u1ea1n c\u00e0ng c\u00f3 th\u1ec3 b\u00e1n \u0111\u01b0\u1ee3c nhi\u1ec1u h\u00e0ng h\u01a1n.<\/span><\/p>\n

\u0110\u1ec3 ph\u00e1t tri\u1ec3n danh s\u00e1ch email c\u1ee7a b\u1ea1n tr\u01b0\u1edbc s\u1ef1 ki\u1ec7n l\u1edbn, h\u00e3y t\u1ea1o pop-up opt-in tr\u00ean website c\u1ee7a b\u1ea1n v\u1edbi ch\u1ee7 \u0111\u1ec1 Black Friday nh\u01b0 trong v\u00ed d\u1ee5 d\u01b0\u1edbi \u0111\u00e2y<\/a>.<\/span><\/p>\n

\"\"<\/p>\n

\u0110\u1ec3 khuy\u1ebfn kh\u00edch kh\u00e1ch truy c\u1eadp website c\u1ee7a b\u1ea1n tham gia \u0111\u0103ng k\u00fd, pop-up c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 cung c\u1ea5p cho h\u1ecd c\u00e1c \u01b0u \u0111\u00e3i d\u00e0nh ri\u00eang cho l\u01b0\u1ee3t truy c\u1eadp \u0111\u1ea7u ti\u00ean v\u00e0o website trong ng\u00e0y Black Friday, phi\u1ebfu gi\u1ea3m gi\u00e1 ho\u1eb7c giao h\u00e0ng mi\u1ec5n ph\u00ed \u0111\u1ec3 \u0111\u1ed5i l\u1ea5y \u0111\u1ecba ch\u1ec9 email c\u1ee7a h\u1ecd.<\/span><\/p>\n

G\u1eedi th\u01b0 \u0111i v\u00e0o \u0111\u00fang th\u1eddi \u0111i\u1ec3m<\/span><\/strong><\/p>\n

Th\u1eddi gian g\u1eedi th\u01b0 r\u1ea5t quan tr\u1ecdng \u0111\u1ed1i v\u1edbi ti\u1ebfp th\u1ecb qua email. N\u1ebfu b\u1ea1n g\u1eedi email Black Friday kh\u00f4ng \u0111\u00fang l\u00fac, ng\u01b0\u1eddi \u0111\u0103ng k\u00fd c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 kh\u00f4ng th\u1ea5y tin nh\u1eafn n\u00e0o c\u1ee7a b\u1ea1n c\u1ea3. Theo GetResponse<\/a>, th\u1eddi gian t\u1ed1t nh\u1ea5t \u0111\u1ec3 g\u1eedi email l\u00e0 10 gi\u1edd s\u00e1ng, 1 gi\u1edd chi\u1ec1u v\u00e0 6 gi\u1edd chi\u1ec1u, t\u1ee9c l\u00e0 ngay sau khi m\u1ecdi ng\u01b0\u1eddi \u0111\u1ebfn n\u01a1i l\u00e0m vi\u1ec7c, sau khi h\u1ecd \u0103n tr\u01b0a v\u00e0 ngay tr\u01b0\u1edbc khi h\u1ecd v\u1ec1 nh\u00e0. H\u00e3y nh\u1edb, b\u1eaft \u0111\u1ea7u g\u1eedi email Balck Friday v\u00e0i tu\u1ea7n tr\u01b0\u1edbc khi s\u1ef1 ki\u1ec7n n\u00e0y di\u1ec5n ra. L\u00e0m nh\u01b0 v\u1eady s\u1ebd \u00a0t\u1ea1o \u0111\u01b0\u1ee3c t\u00e2m l\u00fd\u00a0 ch\u1edd \u0111\u1ee3i v\u00e0 s\u1ef1 h\u1ee9ng th\u00fa. Th\u00eam v\u00e0o \u0111\u00f3, n\u00f3 s\u1ebd cho ng\u01b0\u1eddi \u0111\u0103ng k\u00fd c\u1ee7a b\u1ea1n nhi\u1ec1u th\u1eddi gian \u0111\u1ec3 l\u00ean k\u1ebf ho\u1ea1ch mua s\u1eafm.<\/span><\/p>\n

Vi\u1ebft ch\u1ee7 \u0111\u1ec1 th\u01b0 th\u1eadt ho\u00e0n h\u1ea3o<\/span><\/strong><\/p>\n

Khi email Black Friday c\u1ee7a b\u1ea1n \u0111\u1ebfn h\u1ed9p th\u01b0 c\u1ee7a m\u1ed9t ng\u01b0\u1eddi \u0111\u0103ng k\u00fd, \u0111i\u1ec1u \u0111\u1ea7u ti\u00ean h\u1ecd nh\u00ecn th\u1ea5y l\u00e0 ch\u1ee7 \u0111\u1ec1 th\u01b0, v\u00ec v\u1eady n\u00f3 c\u1ea7n ph\u1ea3i th\u1eadt ho\u00e0n h\u1ea3o v\u00e0 n\u1ed5i b\u1eadt, \u0111\u1eb7c bi\u1ec7t l\u00e0 khi h\u1ed9p th\u01b0 \u0111\u1ebfn c\u1ee7a ng\u01b0\u1eddi nh\u1eadn lu\u00f4n c\u00f3 \u0111\u1ea7y c\u00e1c \u01b0u \u0111\u00e3i h\u1ea5p d\u1eabn kh\u00e1c.<\/span><\/p>\n

C\u00f3 m\u1ed9t s\u1ed1 c\u00e1ch b\u1ea1n c\u00f3 th\u1ec3 c\u1ea3i thi\u1ec7n d\u00f2ng ch\u1ee7 \u0111\u1ec1 th\u01b0 c\u1ee7a m\u00ecnh l\u00e0:<\/span><\/p>\n