{"id":3819,"date":"2019-11-14T23:19:15","date_gmt":"2019-11-14T16:19:15","guid":{"rendered":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/?p=3819"},"modified":"2022-10-15T22:47:47","modified_gmt":"2022-10-15T15:47:47","slug":"5-nguyen-tac-co-ban-de-phat-trien-startup-cua-ban","status":"publish","type":"post","link":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/5-nguyen-tac-co-ban-de-phat-trien-startup-cua-ban\/","title":{"rendered":"5 nguy\u00ean t\u1eafc c\u01a1 b\u1ea3n \u0111\u1ec3 ph\u00e1t tri\u1ec3n startup c\u1ee7a b\u1ea1n"},"content":{"rendered":"

Kelly Bolton<\/strong> – Nh\u00e0 s\u00e1ng l\u1eadp Aggressive Growth Marketing<\/em><\/p>\n

Ai khi m\u1edbi b\u1eaft \u0111\u1ea7u g\u00e2y d\u1ef1ng m\u1ed9t c\u00f4ng ty \u0111\u1ec1u r\u1ea5t h\u00e0o h\u1ee9ng. Nh\u01b0ng gi\u1ed1ng nh\u01b0 r\u1ea5t nhi\u1ec1u ng\u01b0\u1eddi kh\u1edfi nghi\u1ec7p kh\u00e1c, b\u1ea1n s\u1ebd s\u1edbm c\u1ea3m th\u1ea5y n\u1ea3n ch\u00ed \u0111\u1ebfn m\u1ee9c n\u00e0o \u0111\u1ec3 c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng c\u00f4ng ty th\u00e0nh c\u00f4ng, ho\u1eb7c th\u1eadm ch\u00ed ch\u1ec9 \u0111\u1ec3 duy tr\u00ec ho\u1ea1t \u0111\u1ed9ng c\u1ee7a c\u00f4ng ty. \u0110\u1ed1i v\u1edbi m\u1ed9t startup, vi\u1ec7c ti\u1ebfp th\u1ecb doanh nghi\u1ec7p v\u00e0 ph\u00e1t tri\u1ec3n n\u00f3 l\u00e0 \u0111i\u1ec1u v\u00f4 c\u00f9ng kh\u00f3 kh\u0103n. \u0110i\u1ec1u \u0111\u00f3 \u0111\u00fang v\u1edbi b\u1ea5t k\u1ef3 doanh nghi\u1ec7p m\u1edbi n\u00e0o, \u0111\u1eb7c bi\u1ec7t l\u00e0 c\u00e1c startup nh\u1ecf. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t v\u00e0i m\u1eb9o h\u00e0ng \u0111\u1ea7u v\u1ec1 ti\u1ebfp th\u1ecb v\u00e0 t\u0103ng tr\u01b0\u1edfng, gi\u00fap b\u1ea1n ph\u00e1t tri\u1ec3n startup c\u1ee7a m\u00ecnh.<\/span><\/p>\n

1.M\u1ea1ng l\u01b0\u1edbi quan h\u1ec7<\/span><\/strong><\/p>\n

\u0110\u00e2y ph\u1ea3i l\u00e0 m\u1ed9t trong nh\u1eefng \u01b0u ti\u00ean h\u00e0ng \u0111\u1ea7u cho b\u1ea5t c\u1ee9 ai mu\u1ed1n x\u00e2y d\u1ef1ng doanh nghi\u1ec7p. X\u00e2y d\u1ef1ng m\u1ed9t m\u1ea1ng tr\u1ef1c tuy\u1ebfn v\u1edbi nh\u1eefng ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng ch\u00ednh trong ng\u00e0nh m\u00e0 b\u1ea1n mu\u1ed1n tham gia. N\u1ebfu m\u1ecdi ng\u01b0\u1eddi chia s\u1ebb th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n th\u00ec \u0111\u00f3 th\u1ef1c s\u1ef1 l\u00e0 m\u1ed9t \u0111i\u1ec1u tuy\u1ec7t v\u1eddi., \u0111\u1eb7c bi\u1ec7t l\u00e0 khi h\u1ecd ch\u1ee7 \u0111\u1ed9ng mu\u1ed1n chia s\u1ebb. N\u1ebfu b\u1ea1n kh\u00f4ng c\u00f3 m\u1ed9t m\u1ea1ng l\u01b0\u1edbi quan h\u1ec7 r\u1ed9ng, h\u00e3y \u0111i v\u00e0 g\u1eb7p g\u1ee1 m\u1ecdi ng\u01b0\u1eddi. H\u00e3y ch\u1ee7 \u0111\u1ed9ng t\u1ea1o d\u1ef1ng quan h\u1ec7 v\u1edbi nh\u1eefng ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng. Theo d\u00f5i blog c\u1ee7a h\u1ecd v\u00e0 tr\u00ean c\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 nh\u1eadn x\u00e9t v\u1ec1 b\u00e0i \u0111\u0103ng c\u1ee7a h\u1ecd. Chia s\u1ebb b\u00e0i vi\u1ebft c\u1ee7a h\u1ecd v\u1edbi b\u1ea1n b\u00e8 c\u1ee7a b\u1ea1n. T\u01b0\u01a1ng t\u00e1c v\u1edbi h\u1ecd v\u00e0 khi\u1ebfn h\u1ecd ch\u00fa \u00fd \u0111\u1ebfn b\u1ea1n, nh\u01b0ng \u0111\u1eebng qu\u00e1 g\u00e2y phi\u1ec1n nhi\u1ec5u \u0111\u1ebfn h\u1ecd. Cho h\u1ecd th\u1ea5y b\u1ea1n quan t\u00e2m \u0111\u1ebfn h\u1ecd v\u00e0 c\u00f4ng vi\u1ec7c c\u1ee7a h\u1ecd, v\u00e0 h\u1ecd c\u0169ng s\u1ebd quan t\u00e2m \u0111\u1ebfn b\u1ea1n. V\u00e0 h\u00e3y nh\u1edb th\u00eam v\u00e0o m\u1ed9t li\u00ean k\u1ebft \u0111\u1ebfn website c\u1ee7a b\u1ea1n trong ch\u1eef k\u00fd. C\u00f3 nhi\u1ec1u c\u00f4ng c\u1ee5 tr\u1ef1c tuy\u1ebfn c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n t\u00ecm c\u00e1c m\u1ea1ng v\u00e0 blogger c\u00f3 \u1ea3nh h\u01b0\u1edfng trong ng\u00e0nh c\u1ee7a b\u1ea1n d\u1ef1a tr\u00ean c\u00e1c t\u1eeb kh\u00f3a c\u1ee7a s\u1ea3n ph\u1ea9m.<\/span><\/p>\n

2.B\u1eaft \u0111\u1ea7u v\u1edbi quy m\u00f4 nh\u1ecf<\/span><\/strong><\/p>\n

\u0110\u1eebng c\u1ed1 g\u1eafng ti\u1ebfp th\u1ecb t\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi c\u00f9ng m\u1ed9t l\u00fac. Tr\u01b0\u1edbc ti\u00ean, h\u00e3y b\u1eaft \u0111\u1ea7u b\u1eb1ng c\u00e1ch nh\u1eafm m\u1ee5c ti\u00eau \u0111\u1ebfn m\u1ed9t ph\u00e2n kh\u00fac nh\u1ecf ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Sau m\u1ed9t th\u1eddi gian, n\u1ebfu m\u1ecdi chuy\u1ec7n su\u00f4n s\u1ebb, b\u1ea1n c\u00f3 th\u1ec3 xem x\u00e9t m\u1edf r\u1ed9ng ph\u1ea1m vi c\u1ee7a m\u00ecnh v\u00e0 b\u1eaft \u0111\u1ea7u ti\u1ebfp th\u1ecb t\u1edbi nhi\u1ec1u ng\u01b0\u1eddi h\u01a1n. \u0110\u00f4i khi nhi\u1ec1u h\u01a1n kh\u00f4ng ph\u1ea3i l\u00fac n\u00e0o c\u0169ng t\u1ed1t h\u01a1n m\u00e0 ch\u1ec9 c\u1ea7n t\u1eadp trung v\u00e0o m\u1ed9t nh\u00f3m nh\u1ecf c\u00f3 th\u1ec3 mang l\u1ea1i hi\u1ec7u qu\u1ea3 t\u1ed1t nh\u1ea5t.<\/span><\/p>\n

\"\"<\/p>\n

3.N\u1ed9i dung<\/span><\/strong><\/p>\n

H\u00e3y lu\u00f4n nh\u1edb r\u1eb1ng n\u1ed9i dung l\u00e0 tr\u00ean h\u1ebft. D\u00f9 \u0111\u0103ng t\u1ea3i n\u1ed9i dung \u1edf b\u1ea5t k\u1ef3 n\u1ec1n t\u1ea3ng n\u00e0o (website, blog, m\u1ea1ng x\u00e3 h\u1ed9i), h\u00e3y ch\u1eafc ch\u1eafn r\u1eb1ng ch\u00fang kh\u1ea3 thi. Xu\u1ea5t b\u1ea3n n\u1ed9i dung c\u1ee7a b\u1ea1n th\u01b0\u1eddng xuy\u00ean. B\u1ea1n c\u00f3 th\u1ec3 vi\u1ebft b\u1ea5t c\u1ee9 \u0111i\u1ec1u g\u00ec, nh\u01b0ng \u00edt nh\u1ea5t m\u1ed9t s\u1ed1 trong s\u1ed1 \u0111\u00f3 ph\u1ea3i li\u00ean quan \u0111\u1ebfn l\u0129nh v\u1ef1c c\u1ee7a b\u1ea1n v\u00e0 n\u1ed9i dung c\u1ee7a b\u1ea1n c\u0169ng ph\u1ea3i ph\u00f9 h\u1ee3p v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. H\u00e3y vi\u1ebft nh\u1eefng \u0111i\u1ec1u m\u00e0 h\u1ecd s\u1ebd c\u00f3 xu h\u01b0\u1edbng chia s\u1ebb v\u1edbi gia \u0111\u00ecnh v\u00e0 b\u1ea1n b\u00e8. Ngo\u00e0i ra, h\u00e3y \u0111\u1ea3m b\u1ea3o b\u00e0i \u0111\u0103ng c\u1ee7a b\u1ea1n ch\u1ee9a c\u00e1c t\u1eeb kh\u00f3a m\u00e0 SEO s\u1ebd ch\u1ecdn \u0111\u1ec3 website c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng cao h\u01a1n trong khi t\u00ecm ki\u1ebfm. C\u0169ng c\u1ea7n nh\u1edb r\u1eb1ng, kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u1ee7a b\u1ea1n kh\u00f4ng \u0111\u01a1n thu\u1ea7n ch\u1ec9 th\u00edch n\u1ed9i dung d\u1ea1ng v\u0103n b\u1ea3n. H\u00ecnh \u1ea3nh v\u00e0 video s\u1ebd r\u1ea5t thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a h\u1ecd v\u00e0 gi\u00fap h\u1ecd c\u1ea3m th\u1ea5y nh\u01b0 h\u1ecd \u0111ang t\u01b0\u01a1ng t\u00e1c v\u1edbi b\u1ea1n. C\u00e1c b\u00e0i vi\u1ebft h\u01b0\u1edbng d\u1eabn ki\u1ec3u \u201cc\u00e1ch l\u00e0m\u2026\u201d l\u00e0 m\u1ed9t \u00fd t\u01b0\u1edfng hay \u0111\u1ec3 b\u1eaft \u0111\u1ea7u. M\u1ecdi ng\u01b0\u1eddi th\u01b0\u1eddng \u00a0th\u00edch c\u00e1c n\u1ed9i dung h\u01b0\u1edbng d\u1eabn gi\u00fap h\u1ecd l\u00e0m m\u1ecdi th\u1ee9. N\u1ebfu n\u1ed9i dung c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 t\u1ea3i xu\u1ed1ng \u0111\u01b0\u1ee3c th\u1eadm ch\u00ed s\u1ebd c\u00f2n t\u1ed1t h\u01a1n. B\u1ea1n c\u0169ng c\u00f3 th\u1ec3 th\u00eam m\u1ed9t opt-in form y\u00eau c\u1ea7u h\u1ecd g\u1eedi email c\u1ee7a h\u1ecd \u0111\u1ec3 t\u1ea3i n\u1ed9i dung xu\u1ed1ng. B\u1eb1ng c\u00e1ch n\u00e0y, b\u1ea1n s\u1ebd c\u00f3 th\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c \u0111\u1ecba ch\u1ec9 email c\u1ee7a h\u1ecd.<\/span><\/p>\n

4.Email<\/span><\/strong><\/p>\n

H\u00e3y x\u00e2y d\u1ef1ng danh s\u00e1ch email\/ng\u01b0\u1eddi \u0111\u0103ng k\u00fd n\u1ebfu b\u1ea1n ch\u01b0a c\u00f3. \u0110i\u1ec1u n\u00e0y c\u0169ng d\u1ec5 nh\u01b0 \u0111\u1eb7t opt-in form tr\u00ean website ho\u1eb7c landing page c\u1ee7a b\u1ea1n. Cung c\u1ea5p c\u00e1c \u01b0u \u0111\u00e3i khuy\u1ebfn kh\u00edch h\u1ecd \u0111\u0103ng k\u00fd nh\u1eadn b\u1ea3n tin \u0111i\u1ec7n t\u1eed ho\u1eb7c c\u00e1c email n\u1ed9i dung t\u1ef1 \u0111\u1ed9ng c\u1ee7a b\u1ea1n. T\u1ed5 ch\u1ee9c c\u00e1c cu\u1ed9c thi c\u0169ng l\u00e0 \u00fd t\u01b0\u1edfng tuy\u1ec7t v\u1eddi \u0111\u1ec3 thu th\u1eadp \u0111\u1ecba ch\u1ec9 email. M\u1ed9t khi b\u1ea1n c\u00f3 ch\u00fang, b\u1ea1n c\u00f3 th\u1ec3 gi\u1eef li\u00ean l\u1ea1c, cung c\u1ea5p nh\u1eefng s\u1ea3n ph\u1ea9m \u0111\u1eb7c bi\u1ec7t \u0111\u1ecbnh k\u1ef3, v.v., \u0111\u1ec3 t\u1ea1o quan h\u1ec7 g\u1eafn b\u00f3 v\u1edbi h\u1ecd.<\/span><\/p>\n

5.Ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i<\/span><\/strong><\/p>\n

Ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i l\u00e0 t\u1ea5t c\u1ea3 m\u1ecdi th\u1ee9 trong th\u1ebf gi\u1edbi ng\u00e0y nay. Nh\u01b0ng \u0111i\u1ec1u \u0111\u00f3 kh\u00f4ng c\u00f3 ngh\u0129a l\u00e0 m\u1ecdi trang m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ec1u d\u00e0nh cho t\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi. V\u00ed d\u1ee5, Instagram c\u00f3 th\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi nh\u1eefng ng\u01b0\u1eddi l\u00e0m trong ng\u00e0nh th\u1eddi trang, nh\u01b0ng l\u1ea1i kh\u00f4ng ph\u00f9 h\u1ee3p v\u1edbi m\u1ed9t c\u00f4ng ty c\u00f4ng ngh\u1ec7. \u0110i\u1ec1u \u0111\u00f3 c\u00f3 ngh\u0129a l\u00e0, h\u00e3y b\u1eaft \u0111\u1ea7u b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9i c\u1ee5 th\u1ec3 ph\u00f9 h\u1ee3p \u0111\u1ec3 khu\u1ebfch t\u00e1n n\u1ed9i dung c\u1ee7a b\u1ea1n. H\u00e3y t\u00ecm v\u00e0 s\u1eed d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9i n\u00e0o ph\u00f9 h\u1ee3p nh\u1ea5t v\u1edbi l\u0129nh v\u1ef1c m\u00e0 b\u1ea1n \u0111ang l\u00e0m. Ban \u0111\u1ea7u, ch\u1ec9 n\u00ean d\u00f9ng m\u1ed9t ho\u1eb7c hai m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ec3 b\u1ea1n kh\u00f4ng b\u1ecb qu\u00e1 t\u1ea3i. \u0110\u0103ng n\u1ed9i dung c\u00f3 li\u00ean quan v\u00e0 n\u1ed9i dung m\u00e0 m\u1ecdi ng\u01b0\u1eddi s\u1ebd mu\u1ed1n chia s\u1ebb. Tr\u1ea3 l\u1eddi c\u00e1c b\u00ecnh lu\u1eadn v\u00e0 tin nh\u1eafn m\u1ed9t c\u00e1ch nhanh ch\u00f3ng. H\u00e3y t\u00edch c\u1ef1c t\u01b0\u01a1ng t\u00e1c v\u1edbi nh\u1eefng ng\u01b0\u1eddi theo d\u00f5i c\u1ee7a b\u1ea1n. Th\u00edch, chia s\u1ebb v\u00e0 b\u00ecnh lu\u1eadn v\u1ec1 b\u00e0i vi\u1ebft c\u1ee7a h\u1ecd. M\u1ed9t s\u1ed1 trang x\u00e3 h\u1ed9i ph\u1ed5 bi\u1ebfn l\u00e0 Facebook, Twitter, LinkedIn, Google+, Instagram, Pinterest, Tumblr, Flickr v\u00e0 Quora. H\u00e3y th\u1eed m\u1ed9t v\u00e0i n\u1ec1n t\u1ea3ng v\u00e0 xem c\u00e1i n\u00e0o ph\u00f9 h\u1ee3p nh\u1ea5t v\u1edbi b\u1ea1n.<\/span><\/p>\n

\u0110\u00e2y l\u00e0 m\u1ed9t s\u1ed1 l\u1eddi khuy\u00ean h\u00e0ng \u0111\u1ea7u c\u1ee7a t\u00f4i \u0111\u1ec3 gi\u00fap b\u1ea1n ti\u1ebfp th\u1ecb v\u00e0 ph\u00e1t tri\u1ec3n startup c\u1ee7a m\u00ecnh. Th\u1ef1c hi\u1ec7n nh\u1eefng \u0111i\u1ec1u n\u00e0y v\u00e0 ki\u00ean tr\u00ec, b\u1ea1n s\u1ebd thu \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 tuy\u1ec7t v\u1eddi.<\/span><\/p>\n

www.entrepreneur.com<\/span><\/strong><\/p>\n

C\u00e1c kh\u00f3a h\u1ecdc c\u00f9ng ch\u1ee7 \u0111\u1ec1<\/span><\/strong><\/em><\/p>\n

M\u1eddi b\u1ea1n tham kh\u1ea3o:<\/p>\n

DIGITAL MARKETING D\u00c0NH CHO CH\u1ee6 DOANH NGHI\u1ec6P, CEO V\u00c0 STARTUP<\/a><\/strong><\/span> (GV: Greg Gottfried<\/a><\/strong><\/span>)<\/p>\n