{"id":3824,"date":"2019-11-15T11:22:00","date_gmt":"2019-11-15T04:22:00","guid":{"rendered":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/?p=3824"},"modified":"2022-10-15T22:47:47","modified_gmt":"2022-10-15T15:47:47","slug":"tao-doanh-thu-khung-voi-chien-luoc-saas-marketing-nay","status":"publish","type":"post","link":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/tao-doanh-thu-khung-voi-chien-luoc-saas-marketing-nay\/","title":{"rendered":"T\u1ea1o doanh thu kh\u1ee7ng v\u1edbi chi\u1ebfn l\u01b0\u1ee3c SaaS marketing n\u00e0y"},"content":{"rendered":"<p><strong><span style=\"font-size: 12pt; font-family: tahoma, arial, helvetica, sans-serif;\">T\u1ed1i \u01b0u h\u00f3a \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i cao m\u1edbi ch\u1ec9 l\u00e0 ph\u1ea7n n\u1ed5i c\u1ee7a t\u1ea3ng b\u0103ng tr\u00f4i.<\/span><\/strong><\/p>\n<p><strong>Rahul Varshneya<\/strong> \u2013 <em>Nh\u00e0 \u0111\u1ed3ng s\u00e1ng l\u1eadp CurveBreak<\/em><\/p>\n<p><span style=\"font-size: 12pt; font-family: tahoma, arial, helvetica, sans-serif;\">C\u00e1c doanh nh\u00e2n tham gia v\u00e0o ng\u00e0nh c\u00f4ng nghi\u1ec7p SaaS (Software-as-a-Service \u2013 m\u1ed9t trong nh\u1eefng \u0111i\u1ec7n to\u00e1n \u0111\u00e1m m\u00e2y ph\u1ed5 bi\u1ebfn nh\u1ea5t hi\u1ec7n nay) \u00a0th\u01b0\u1eddng c\u00f3 ni\u1ec1m \u0111am m\u00ea ch\u00e1y b\u1ecfng l\u00e0 t\u1ea1o n\u00ean \u0111\u01b0\u1ee3c s\u1ea3n ph\u1ea9m mang t\u00ednh hi\u1ec7n t\u01b0\u1ee3ng, c\u00f3 th\u1ec3 l\u00e0m thay \u0111\u1ed5i cu\u1ed9c s\u1ed1ng c\u1ee7a kh\u00e1ch h\u00e0ng. H\u1ecd c\u0169ng xem marketing v\u00e0 b\u00e1n h\u00e0ng l\u00e0 nh\u1eefng ho\u1ea1t \u0111\u1ed9ng trung t\u00e2m c\u1ea7n thi\u1ebft \u0111\u1ec3 hi\u1ec7n th\u1ef1c h\u00f3a m\u1ee5c ti\u00eau. Ti\u1ebfp th\u1ecb cho m\u1ed9t doanh nghi\u1ec7p SaaS l\u00e0 \u200b\u200bm\u1ed9t th\u00e1ch th\u1ee9c \u0111\u1eb7c bi\u1ec7t. Kh\u00f4ng gi\u1ed1ng nh\u01b0 c\u00e1c doanh nghi\u1ec7p truy\u1ec1n th\u1ed1ng d\u1ef1a tr\u00ean s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5, c\u00e1c doanh nghi\u1ec7p SaaS c\u00f3 y\u1ebfu t\u1ed1 h\u1eefu h\u00ecnh th\u1ea5p.<\/span><\/p>\n<p><span style=\"font-size: 12pt; font-family: tahoma, arial, helvetica, sans-serif;\">D\u00f9 c\u00f3 r\u1ea5t nhi\u1ec1u c\u00e1i g\u1ecdi l\u00e0 \u201cm\u1eb9o hay\u201d ch\u1ec9 c\u00e1ch x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c marketing cho doanh nghi\u1ec7p SaaS, ch\u1ec9 c\u00f3 m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p duy nh\u1ea5t c\u00f3 th\u1ec3 \u0111\u1ea3m b\u1ea3o doanh thu nh\u1ea5t qu\u00e1n th\u01b0\u1eddng xuy\u00ean. \u0110\u1ec3 th\u1ef1c hi\u1ec7n \u0111i\u1ec1u \u0111\u00f3, b\u1ea1n c\u1ea7n ph\u1ea3i x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c n\u1ed9i dung th\u1eadt t\u1ed1t v\u00e0 bi\u1ebfn n\u00f3 th\u00e0nh l\u1ee3i th\u1ebf c\u1ee7a m\u00ecnh. Sau \u0111\u00e2y l\u00e0 c\u00e1ch l\u00e0m:<\/span><\/p>\n<p><strong><span style=\"font-size: 15pt; font-family: tahoma, arial, helvetica, sans-serif;\">1.T\u1ed1i \u01b0u h\u00f3a website c\u1ee7a b\u1ea1n \u0111\u1ec3 t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i<\/span><\/strong><\/p>\n<p><span style=\"font-size: 12pt; font-family: tahoma, arial, helvetica, sans-serif;\">T\u1ed1i \u01b0u h\u00f3a n\u1ed9i dung v\u00e0 nghi\u00ean c\u1ee9u t\u1eeb kh\u00f3a l\u00e0 \u0111i\u1ec1u quan tr\u1ecdng nh\u1ea5t \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng trang SaaS c\u1ee7a b\u1ea1n xu\u1ea5t hi\u1ec7n trong b\u1ea3ng k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm khi kh\u00e1ch h\u00e0ng t\u00ecm ki\u1ebfm m\u1ed9t s\u1ea3n ph\u1ea9m m\u00e0 b\u1ea1n c\u00f3 cung c\u1ea5p. L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 b\u1ea1n l\u00e0m \u0111\u01b0\u1ee3c \u0111i\u1ec1u \u0111\u00f3? X\u00e1c \u0111\u1ecbnh t\u1ea5t c\u1ea3 c\u00e1c t\u1eeb kh\u00f3a c\u00f3 ch\u1ee9a m\u1ee5c \u0111\u00edch mua h\u00e0ng m\u00e0 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 \u0111ang t\u00ecm ki\u1ebfm; t\u1ed1i \u01b0u h\u00f3a c\u00e1c landing page hi\u1ec7n t\u1ea1i c\u1ee7a b\u1ea1n \u0111\u1ec3 nh\u1eafm m\u1ee5c ti\u00eau v\u00e0o h\u1ecd; m\u1ee5c \u0111\u00edch l\u00e0 h\u01b0\u1edbng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u1ebfn website c\u1ee7a b\u1ea1n b\u1ea5t c\u1ee9 khi n\u00e0o h\u1ecd \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng.<\/span><\/p>\n<p><span style=\"font-size: 12pt; font-family: tahoma, arial, helvetica, sans-serif;\">B\u1ea1n n\u00ean t\u1eadp trung v\u00e0o vi\u1ec7c nghi\u00ean c\u1ee9u xem l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp nh\u01b0 th\u1ebf n\u00e0o s\u1ebd c\u00f3 ti\u1ec1m n\u0103ng chuy\u1ec3n \u0111\u1ed5i, t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn l\u1ee3i nhu\u1eadn c\u1ee7a doanh nghi\u1ec7p v\u00e0 mang l\u1ea1i ch\u1ec9 s\u1ed1 ROI \u0111\u1ea7y h\u1ee9a h\u1eb9n. \u0110\u00e2y ch\u00ednh x\u00e1c l\u00e0 nh\u1eefng g\u00ec b\u1ea1n c\u00f3 th\u1ec3 mong \u0111\u1ee3i t\u1eeb chi\u1ebfn l\u01b0\u1ee3c t\u0103ng tr\u01b0\u1edfng n\u1ed9i dung hockey-stick, m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c t\u1eadp trung v\u00e0o vi\u1ec7c <a href=\"https:\/\/curvebreak.com\/generate-leads-with-content\/\">ph\u00e1t tri\u1ec3n n\u1ed9i dung \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng<\/a>.<\/span><\/p>\n<p><strong><span style=\"font-size: 15pt; font-family: tahoma, arial, helvetica, sans-serif;\">2.T\u1ea1o n\u1ed9i dung \u0111\u00e1p \u1ee9ng y\u00eau c\u1ea7u c\u1ee7a \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau<\/span><\/strong><\/p>\n<p><span style=\"font-size: 12pt; font-family: tahoma, arial, helvetica, sans-serif;\">\u0110\u1ec3 h\u01b0\u1edbng l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp h\u1eefu c\u01a1 \u0111\u1ebfn landing page, ta c\u1ea7n ph\u1ea3i ph\u00e2n l\u1edbp n\u1ed9i dung. T\u1eadp trung v\u00e0o tr\u1ea3 l\u1eddi ph\u1ee7 \u0111\u1ea7u c\u00e1c c\u00e2u h\u1ecfi m\u00e0 kh\u00e1ch h\u00e0ng thu\u1ed9c giai \u0111o\u1ea1n \u0111\u1ea7u c\u1ee7a ph\u1ec5u marketing s\u1ebd th\u1eafc m\u1eafc b\u1eb1ng c\u00e1ch \u0111\u01b0a v\u00e0o c\u00e1c t\u1eeb kh\u00f3a thu\u1ed9c giai \u0111o\u1ea1n gi\u1eefa c\u1ee7a ph\u1ec5u chuy\u1ec3n \u0111\u1ed5i. \u0110i\u1ec1u n\u00e0y \u0111\u1ea3m b\u1ea3o r\u1eb1ng s\u1ebd c\u00f3 nhi\u1ec1u kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng tham gia v\u00e0o ph\u1ec5u c\u1ee7a b\u1ea1n h\u01a1n v\u00e0 kh\u1ea3 n\u0103ng chuy\u1ec3n \u0111\u1ed5i h\u1ecd c\u0169ng cao h\u01a1n. C\u00e1c ph\u1ea7n n\u1ed9i dung n\u00e0y c\u0169ng \u0111\u00f3ng vai tr\u00f2 l\u00e0 c\u1ea7u n\u1ed1i khi x\u00e2y d\u1ef1ng backlink \u0111\u1ebfn landing page c\u1ee7a b\u1ea1n, th\u00fac \u0111\u1ea9y link equity (m\u1ed9t ti\u00eau ch\u00ed x\u1ebfp h\u1ea1ng k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm d\u1ef1a v\u00e0o backlink) c\u0169ng nh\u01b0 referral traffic (truy c\u1eadp t\u1eeb trang gi\u1edbi thi\u1ec7u) \u0111\u1ebfn c\u00e1c trang \u0111\u00e3 \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u h\u00f3a \u0111\u1ec3 chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng tr\u00ean blog c\u1ee7a b\u1ea1n.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone  wp-image-3825\" src=\"https:\/\/i0.wp.com\/bizuni.vn\/kien-thuc-quan-tri\/wp-content\/uploads\/2019\/11\/saas.jpg?resize=999%2C643&#038;ssl=1\" alt=\"\" width=\"999\" height=\"643\" srcset=\"https:\/\/i0.wp.com\/bizuni.vn\/kien-thuc-quan-tri\/wp-content\/uploads\/2019\/11\/saas.jpg?resize=300%2C193&amp;ssl=1 300w, https:\/\/i0.wp.com\/bizuni.vn\/kien-thuc-quan-tri\/wp-content\/uploads\/2019\/11\/saas.jpg?resize=768%2C493&amp;ssl=1 768w\" sizes=\"(max-width: 999px) 100vw, 999px\" data-recalc-dims=\"1\" \/><\/p>\n<p><strong><span style=\"font-size: 15pt; font-family: tahoma, arial, helvetica, sans-serif;\">3.N\u1ed9i dung c\u1ee7a b\u1ea1n ph\u1ea3i xu\u1ea5t hi\u1ec7n trong c\u00e1c t\u00ecm ki\u1ebfm c\u00f3 li\u00ean quan<\/span><\/strong><\/p>\n<p><span style=\"font-size: 12pt; font-family: tahoma, arial, helvetica, sans-serif;\">N\u1ebfu b\u1ea1n ngh\u0129 r\u1eb1ng b\u1ea1n ch\u1ec9 c\u1ea7n t\u1ea1o ra n\u1ed9i dung xu\u1ea5t s\u1eafc th\u00ec kh\u00e1n gi\u1ea3 s\u1ebd t\u1ef1 \u0111\u1ed9ng kh\u00e1m ph\u00e1 n\u00f3, c\u00e1c \u1ea5n ph\u1ea9m s\u1ebd d\u1eabn li\u00ean k\u1ebft m\u1ed9t c\u00e1ch h\u1eefu c\u01a1 t\u1edbi n\u00f3 v\u00e0 b\u1ea1n s\u1ebd c\u00f3 \u0111\u01b0\u1ee3c m\u1ed9t chu\u1ed7i kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng ngay l\u1eadp t\u1ee9c th\u00ec h\u1eb3n b\u1ea1n \u0111ang m\u01a1. S\u1ef1 th\u1eadt l\u00e0, cho d\u00f9 n\u1ed9i dung c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c nghi\u00ean c\u1ee9u k\u1ef9 \u0111\u1ebfn \u0111\u00e2u, n\u00f3 v\u1eabn hi\u1ebfm khi \u0111\u1ebfn \u0111\u01b0\u1ee3c v\u1edbi kh\u00e1n gi\u1ea3 tr\u1eeb khi b\u1ea1n th\u1ef1c hi\u1ec7n m\u1ed9t v\u00e0i n\u1ed7 l\u1ef1c kh\u00e1c. H\u00e3y \u00e2y d\u1ef1ng backlink cho n\u1ed9i dung c\u1ee7a b\u1ea1n.<\/span><\/p>\n<p><span style=\"font-size: 12pt; font-family: tahoma, arial, helvetica, sans-serif;\">Ti\u1ebfp c\u1eadn v\u1edbi c\u00e1c trang xu\u1ea5t b\u1ea3n \u0111\u00e1ng tin c\u1eady trong th\u1ecb tr\u01b0\u1eddng c\u00f3 c\u00f9ng \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau v\u1edbi b\u1ea1n v\u00e0 \u0111\u1ec1 ngh\u1ecb vi\u1ebft b\u00e0i cho h\u1ecd v\u1edbi t\u01b0 c\u00e1ch kh\u00e1ch m\u1eddi. \u0110i\u1ec1u n\u00e0y s\u1ebd gi\u00fap x\u00e2y d\u1ef1ng uy t\u00edn cho website SaaS c\u1ee7a b\u1ea1n, v\u1eeba gi\u00fap n\u1ed9i dung c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng h\u1eefu c\u01a1, v\u1eeba \u0111i\u1ec1u h\u01b0\u1edbng referral traffic t\u1edbi trang c\u1ee7a b\u1ea1n.<\/span><\/p>\n<p><span style=\"font-size: 12pt; font-family: tahoma, arial, helvetica, sans-serif;\">Khi \u0111\u00e3 thu h\u00fat \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, nu\u00f4i d\u01b0\u1ee1ng h\u1ecd v\u00e0 chuy\u1ec3n \u0111\u1ed5i \u0111\u01b0\u1ee3c h\u1ecd th\u00e0nh kh\u00e1ch h\u00e0ng th\u1ef1c s\u1ef1, b\u1ea1n c\u1ea7n l\u00e0m g\u00ec ti\u1ebfp theo?<\/span><\/p>\n<ul>\n<li><strong><span style=\"font-size: 12pt; font-family: tahoma, arial, helvetica, sans-serif;\">T\u1ed1i \u01b0u h\u00f3a n\u1ed9i dung c\u1ee7a b\u1ea1n cho to\u00e0n b\u1ed9 chu tr\u00ecnh b\u00e1n h\u00e0ng<\/span><\/strong><\/li>\n<\/ul>\n<p><span style=\"font-size: 12pt; font-family: tahoma, arial, helvetica, sans-serif;\">Giai \u0111o\u1ea1n duy tr\u00ec chu k\u1ef3 b\u00e1n h\u00e0ng SaaS th\u01b0\u1eddng c\u00f3 t\u1ea7m quan tr\u1ecdng r\u1ea5t l\u1edbn, b\u1edfi v\u00ec m\u00f4 h\u00ecnh SaaS ph\u1ee5 thu\u1ed9c r\u1ea5t nhi\u1ec1u v\u00e0o c\u00e1c \u0111\u0103ng k\u00fd hi\u1ec7n t\u1ea1i h\u01a1n l\u00e0 ph\u1ee5 thu\u1ed9c v\u00e0o kh\u00e1ch h\u00e0ng mua m\u1ed9t l\u1ea7n. X\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 kh\u00e1ch h\u00e0ng l\u00e0 \u0111i\u1ec1u r\u1ea5t quan tr\u1ecdng \u0111\u1ec3 gi\u1eef ch\u00e2n h\u1ecd. Truy c\u1eadp trong n\u01b0\u1edbc kh\u00f4ng c\u00f3 b\u1ea5t k\u1ef3 gi\u1edbi h\u1ea1n n\u00e0o v\u1ec1 n\u1ed9i dung. Nh\u1eefng n\u1ed9i dung kh\u00f4ng gi\u1edbi h\u1ea1n n\u00e0y c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng nh\u01b0 m\u1ed9t c\u00f4ng c\u1ee5 \u0111\u1ec3 \u0111\u00e0o t\u1ea1o ng\u01b0\u1eddi d\u00f9ng hi\u1ec7n t\u1ea1i v\u00e0 cung c\u1ea5p cho h\u1ecd gi\u00e1 tr\u1ecb gia t\u0103ng \u0111\u1ec3 gi\u1eef ch\u00e2n h\u1ecd.<\/span><\/p>\n<ul>\n<li><strong><span style=\"font-size: 12pt; font-family: tahoma, arial, helvetica, sans-serif;\">T\u1eadn d\u1ee5ng n\u1ed9i dung nh\u01b0 m\u1ed9t c\u00f4ng c\u1ee5 remarketing (t\u00e1i ti\u1ebfp th\u1ecb)<\/span><\/strong><\/li>\n<\/ul>\n<p><span style=\"font-size: 12pt; font-family: tahoma, arial, helvetica, sans-serif;\">N\u1ed9i dung c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 k\u1ebft n\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u01b0\u1ee3c l\u01b0u tr\u1eef trong ph\u1ea7n m\u1ec1m SaaS CRM c\u1ee7a b\u1ea1n v\u00e0 t\u00e1i t\u01b0\u01a1ng t\u00e1c v\u1edbi h\u1ecd. Ng\u00e0nh c\u00f4ng nghi\u1ec7p SaaS r\u1ea5t n\u0103ng \u0111\u1ed9ng v\u00e0 ph\u00e1t tri\u1ec3n nhanh ch\u00f3ng. C\u00e1c ch\u1ee7 doanh nghi\u1ec7p \u00a0SaaS c\u1ea7n b\u1eaft k\u1ecbp m\u1ecdi thay \u0111\u1ed5i b\u1eb1ng c\u00e1ch li\u00ean t\u1ee5c n\u00e2ng c\u1ea5p s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd. N\u1ed9i dung m\u1edf ra con \u0111\u01b0\u1eddng m\u1edbi \u0111\u1ec3 upsell (b\u00e1n th\u00eam) cross-sell (b\u00e1n ch\u00e9o) cho Saas.<\/span><\/p>\n<ul>\n<li><strong><span style=\"font-size: 12pt; font-family: tahoma, arial, helvetica, sans-serif;\">Gi\u00e1m s\u00e1t h\u00e0nh \u0111\u1ed9ng c\u1ee7a kh\u00e1ch h\u00e0ng<\/span><\/strong><\/li>\n<\/ul>\n<p><span style=\"font-size: 12pt; font-family: tahoma, arial, helvetica, sans-serif;\">M\u1eb7c d\u00f9 n\u1ed9i dung ch\u1eafc ch\u1eafn r\u1ea5t quan tr\u1ecdng trong vi\u1ec7c thu h\u00fat kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng ch\u1ea5t l\u01b0\u1ee3ng tham gia v\u00e0o ph\u1ec5u b\u00e1n h\u00e0ng c\u1ee7a b\u1ea1n, nh\u01b0ng \u0111\u1ec3 h\u1ecd th\u1ef1c s\u1ef1 chuy\u1ec3n \u0111\u1ed5i th\u00ec c\u00f2n \u00a0\u0111\u00f2i h\u1ecfi ph\u1ea3i c\u00f3 s\u1ef1 hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc v\u1ec1 ph\u00e2n t\u00edch v\u00e0 chuy\u00ean m\u00f4n v\u1ec1 tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng. H\u00e3y theo d\u00f5i h\u00e0nh \u0111\u1ed9ng m\u00e0 ng\u01b0\u1eddi d\u00f9ng \u00a0\u0111ang th\u1ef1c hi\u1ec7n tr\u00ean website c\u1ee7a b\u1ea1n \u0111\u1ec3 t\u00ecm hi\u1ec3u xem n\u1ed9i dung n\u00e0o c\u00f3 hi\u1ec7u qu\u1ea3 v\u00e0 n\u1ed9i dung n\u00e0o kh\u00f4ng.<\/span><\/p>\n<p><span style=\"font-size: 12pt; font-family: tahoma, arial, helvetica, sans-serif;\">SaaS l\u00e0 \u200b\u200bm\u1ed9t ng\u00e0nh c\u00f4ng nghi\u1ec7p m\u00e0 m\u1ecdi th\u1ee9 trong \u0111\u00f3 (s\u1ea3n ph\u1ea9m, ti\u1ebfp th\u1ecb, t\u01b0\u01a1ng t\u00e1c b\u00e1n h\u00e0ng v\u00e0 h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng) \u0111\u1ec1u b\u1ecb r\u00e0ng bu\u1ed9c ch\u1eb7t ch\u1ebd. M\u1ed7i \u0111i\u1ec3m ti\u1ebfp x\u00fac t\u01b0\u01a1ng t\u00e1c kh\u00e1ch h\u00e0ng \u0111\u1ec1u ph\u1ea3i cung c\u1ea5p tr\u1ea3i nghi\u1ec7m li\u1ec1n m\u1ea1ch cho ng\u01b0\u1eddi d\u00f9ng \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o doanh thu ti\u1ec1m n\u0103ng v\u00e0 t\u0103ng tr\u01b0\u1edfng d\u00e0i h\u1ea1n. Marketing c\u0169ng kh\u00f4ng ngo\u1ea1i l\u1ec7.<\/span><\/p>\n<p style=\"text-align: right;\"><strong><span style=\"font-size: 12pt; font-family: tahoma, arial, helvetica, sans-serif;\">www.entrepreneur.com<\/span><\/strong><\/p>\n<p><em><strong><span style=\"font-size: 17pt; font-family: tahoma, arial, helvetica, sans-serif;\">C\u00e1c kh\u00f3a h\u1ecdc c\u00f9ng ch\u1ee7 \u0111\u1ec1<\/span><\/strong><\/em><\/p>\n<p>M\u1eddi b\u1ea1n tham kh\u1ea3o:<\/p>\n<p><span style=\"color: #333399;\"><strong><a style=\"color: #333399;\" href=\"https:\/\/bizuni.vn\/digital-marketing\">DIGITAL MARKETING D\u00c0NH CHO CH\u1ee6 DOANH NGHI\u1ec6P, CEO V\u00c0 STARTUP<\/a><\/strong><\/span> (GV: <span style=\"color: #0000ff;\"><strong><a style=\"color: #0000ff;\" href=\"https:\/\/bizuni.vn\/giang-vien\/greg-gottfried-160.html\">Greg Gottfried<\/a><\/strong><\/span>)<\/p>\n<ul>\n<li>Kh\u00f3a h\u1ecdc cung c\u1ea5p ki\u1ebfn th\u1ee9c c\u01a1 b\u1ea3n, c\u00e1ch s\u1eed d\u1ee5ng t\u1ea5t c\u1ea3 c\u00e1c c\u00f4ng c\u1ee5 Digital Marketing: Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, T\u1ea1o trang Web, t\u1ea1o v\u00e0 s\u1eed d\u1ee5ng c\u00e1c trang m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ec3 c\u00f3 Free traffic, Google Places, Email Marketing, Email Marketing, SEO, Qu\u1ea3ng c\u00e1o Google, Google Analytics\u2026<\/li>\n<li>H\u01b0\u1edbng d\u1eabn chi ti\u1ebft l\u00ean vi\u1ec7c l\u00ean k\u1ebf ho\u1ea1ch v\u00e0 th\u1ef1c hi\u1ec7n c\u00e1c chi\u1ebfn d\u1ecbch Digital Marketing v\u00e0 Social Media hi\u1ec7u qu\u1ea3.<\/li>\n<\/ul>\n<p><span style=\"color: #333399;\"><strong><a style=\"color: #333399;\" href=\"https:\/\/bizuni.vn\/truyen-thong-marketing-chi-phi-thap\">TRUY\u1ec0N TH\u00d4NG MARKETING CHI PH\u00cd TH\u1ea4P<\/a><\/strong><\/span> (GV: <span style=\"color: #0000ff;\"><strong><a style=\"color: #0000ff;\" href=\"https:\/\/bizuni.vn\/giang-vien\/le-quoc-vinh-118.html\">L\u00ea Qu\u1ed1c Vinh<\/a><\/strong><\/span>)<\/p>\n<ul>\n<li>Hi\u1ec3u r\u00f5 v\u00e0 th\u1ef1c thi x\u00e2y d\u1ef1ng con \u0111\u01b0\u1eddng th\u01b0\u01a1ng hi\u1ec7u cho doanh nghi\u1ec7p<\/li>\n<li>T\u1ed1i \u01b0u h\u00f3a \u0111\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u nh\u1edd n\u1eafm b\u1eaft h\u00e0nh tr\u00ecnh tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng ki\u1ec3u m\u1edbi<\/li>\n<li>Ti\u1ebfp c\u1eadn m\u00f4 h\u00ecnh chuy\u1ec3n \u0111\u1ed5i hi\u1ec7n \u0111\u1ea1i trong ph\u00e2n t\u00edch tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng v\u00e0 \u201c\u0111i\u1ec3m ch\u1ea1m\u201d c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u<\/li>\n<li>N\u1eafm v\u1eefng m\u00f4 h\u00ecnh marketing mix hi\u1ec7n \u0111\u1ea1i<\/li>\n<li>H\u01b0\u1edbng d\u1eabn 5 b\u01b0\u1edbc th\u1ef1c hi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng \u0111a ph\u01b0\u01a1ng ti\u1ec7n cho th\u01b0\u01a1ng hi\u1ec7u<\/li>\n<li>H\u01b0\u1edbng d\u1eabn x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung marketing \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a doanh thu<\/li>\n<\/ul>\n<p><span style=\"color: #333399;\"><strong><a style=\"color: #333399;\" href=\"https:\/\/bizuni.vn\/marketing-7p\">M\u00d4 H\u00ccNH CHI\u1ebeN L\u01af\u1ee2C MARKETING 7P<\/a><\/strong><\/span> (GV: <span style=\"color: #0000ff;\"><strong><a style=\"color: #0000ff;\" href=\"https:\/\/bizuni.vn\/giang-vien\/vo-van-quang-104.html\">V\u00f5 V\u0103n Quang<\/a><\/strong><\/span>)<\/p>\n<ul>\n<li>Ti\u1ebfp c\u1eadn ph\u01b0\u01a1ng ph\u00e1p \u0111\u1ed9c quy\u1ec1n: 3 c\u1ea5p \u0111\u1ed9 c\u1ee7a m\u00f4 h\u00ecnh 7P<\/li>\n<li>H\u01b0\u1edbng d\u1eabn chi ti\u1ebft ph\u00e2n t\u00edch marketing SWOT th\u00f4ng qua v\u00ed d\u1ee5 th\u1ef1c t\u1ebf<\/li>\n<li>H\u01b0\u1edbng d\u1eabn c\u00f4ng c\u1ee5 \u201cBrand Diagnosis\u201d k\u1ebft h\u1ee3p d\u1eef li\u1ec7u marketing \u0111\u1ec3 ph\u00e2n t\u00edch h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u<\/li>\n<li>Ph\u00e2n t\u00edch m\u00f4 h\u00ecnh K\u00e9o &amp; \u0110\u1ea9y t\u1eeb t\u00ecnh hu\u1ed1ng th\u1ef1c t\u1ebf<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>T\u1ed1i \u01b0u h\u00f3a \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i cao m\u1edbi ch\u1ec9 l\u00e0 ph\u1ea7n n\u1ed5i c\u1ee7a t\u1ea3ng b\u0103ng tr\u00f4i. Rahul Varshneya \u2013 Nh\u00e0 \u0111\u1ed3ng s\u00e1ng l\u1eadp CurveBreak C\u00e1c doanh&hellip;<\/p>\n","protected":false},"author":14,"featured_media":3826,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[22,33],"tags":[123,50,122],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/bizuni.vn\/kien-thuc-quan-tri\/wp-content\/uploads\/2019\/11\/saas-marketing.jpg?fit=900%2C565&ssl=1","_links":{"self":[{"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/posts\/3824"}],"collection":[{"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/comments?post=3824"}],"version-history":[{"count":0,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/posts\/3824\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/media\/3826"}],"wp:attachment":[{"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/media?parent=3824"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/categories?post=3824"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/wp-json\/wp\/v2\/tags?post=3824"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}