{"id":3834,"date":"2019-11-15T16:46:40","date_gmt":"2019-11-15T09:46:40","guid":{"rendered":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/?p=3834"},"modified":"2022-10-15T22:47:47","modified_gmt":"2022-10-15T15:47:47","slug":"thuong-hieu-ca-nhan-cung-quan-trong-nhu-thuong-hieu-doanh-nghiep-cua-ban","status":"publish","type":"post","link":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/thuong-hieu-ca-nhan-cung-quan-trong-nhu-thuong-hieu-doanh-nghiep-cua-ban\/","title":{"rendered":"Th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n c\u0169ng quan tr\u1ecdng nh\u01b0 th\u01b0\u01a1ng hi\u1ec7u doanh nghi\u1ec7p c\u1ee7a b\u1ea1n"},"content":{"rendered":"

Nh\u1eefng nh\u00e0 s\u00e1ng l\u1eadp c\u00f3 th\u1ec3 thu \u0111\u01b0\u1ee3c nhi\u1ec1u l\u1ee3i \u00edch cho s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a h\u1ecd v\u00e0 c\u1ee7a doanh nghi\u1ec7p n\u1ebfu h\u1ecd c\u1edfi m\u1edf h\u01a1n.<\/span><\/strong><\/p>\n

Haley Hoffman Smith<\/strong> – Di\u1ec5n gi\u1ea3 v\u00e0 t\u00e1c gi\u1ea3<\/em><\/p>\n

B\u1ea1n l\u00e0 m\u1ed9t ng\u01b0\u1eddi s\u00e1ng l\u1eadp v\u00e0 \u0111\u00e3 t\u1ea1o d\u1ef1ng \u0111\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u cho c\u00f4ng ty m\u00e0 b\u1ea1n t\u1ef1 h\u00e0o. Th\u1ebf c\u00f2n th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n c\u1ee7a b\u1ea1n th\u00ec sao? Nhi\u1ec1u ng\u01b0\u1eddi s\u00e1ng l\u1eadp lu\u00f4n k\u00edn ti\u1ebfng v\u1ec1 b\u1ea3n th\u00e2n h\u1ecd. Th\u1ebf nh\u01b0ng, hi\u1ec7n nay ng\u01b0\u1eddi ti\u00eau d\u00f9ng l\u1ea1i quan t\u00e2m \u0111\u1ebfn cu\u1ed9c s\u1ed1ng c\u00e1 nh\u00e2n c\u1ee7a c\u00e1c ch\u1ee7 doanh nghi\u1ec7p h\u01a1n bao gi\u1edd h\u1ebft, nh\u1ea5t l\u00e0 khi h\u1ecd chia s\u1ebb ch\u00fang tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, v\u00e0 \u0111i\u1ec1u n\u00e0y th\u1ef1c s\u1ef1 c\u00f3 \u00edch cho vi\u1ec7c b\u00e1n h\u00e0nh v\u00e0 ph\u00e1t tri\u1ec3n. \u00a0M\u1ed9t b\u00e1o c\u00e1o t\u1eeb Impact Learning Center<\/a> cho th\u1ea5y ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 kh\u1ea3 n\u0103ng tin t\u01b0\u1edfng v\u00e0o c\u00f4ng ty cao h\u01a1n 82% n\u1ebfu CEO ho\u1ea1t \u0111\u1ed9ng tr\u00ean c\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i. Th\u1ebf nh\u01b0ng hi\u1ec7n nay, c\u1ee9 n\u0103m CEO th\u00ec ch\u1ec9 c\u00f3 m\u1ed9t ng\u01b0\u1eddi s\u1eed d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ec3 k\u1ebft n\u1ed1i v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/span><\/p>\n

M\u1eb7c d\u00f9 l\u1ee3i \u00edch c\u1ed1t l\u00f5i c\u1ee7a vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n l\u00e0 thi\u1ebft l\u1eadp ni\u1ec1m tin \u1edf kh\u00e1ch h\u00e0ng, n\u00f3 c\u0169ng c\u00f3 nhi\u1ec1u l\u1ee3i \u00edch \u0111i k\u00e8m nh\u01b0 t\u0103ng doanh s\u1ed1 cho doanh nghi\u1ec7p. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 b\u1ed1n l\u00fd do t\u1ea1i sao th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n l\u1ea1i \u0111\u00f3ng vai tr\u00f2 r\u1ea5t quan tr\u1ecdng \u0111\u1ed1i v\u1edbi ng\u01b0\u1eddi s\u00e1ng l\u1eadp.<\/span><\/p>\n

1.Th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n khi\u1ebfn cho s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n tr\u1edf n\u00ean kh\u00e1c bi\u1ec7t trong m\u1ed9t th\u1ecb tr\u01b0\u1eddng \u0111\u00e3 b\u00e3o h\u00f2a<\/span><\/strong><\/p>\n

B\u1ed9 d\u1ee5ng m\u1ef9 ph\u1ea9m m\u00f4i c\u1ee7a Kylie Jenners b\u00e1n nhanh nh\u01b0 bay; Mark Wahlberg v\u00e0 c\u1eeda h\u00e0ng nh\u01b0\u1ee3ng quy\u1ec1n Wahlburgers \u1ee7a anh em h\u1ecd v\u1eabn n\u1ed5i ti\u1ebfng m\u1ed9t c\u00e1ch ki\u00ean \u0111\u1ecbnh; Honest Company c\u1ee7a Jessica Alba l\u00e0 l\u1ef1a ch\u1ecdn h\u00e0ng \u0111\u1ea7u c\u1ee7a m\u1ecdi ng\u01b0\u1eddi v\u1ec1 c\u00e1c s\u1ea3n ph\u1ea9m gia \u0111\u00ecnh an to\u00e0n. M\u1eb7c d\u00f9 nh\u1eefng s\u1ea3n ph\u1ea9m n\u00e0y th\u00e0nh c\u00f4ng ch\u1eafc ch\u1eafn m\u1ed9t ph\u1ea7n l\u00e0 do ch\u00fang \u0111\u01b0\u1ee3c qu\u1ea3ng b\u00e1 r\u1ed9ng r\u00e3i, nh\u01b0ng m\u1ed9t ph\u1ea7n c\u0169ng l\u00e0 nh\u1edd ni\u1ec1m tin c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0o th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n ph\u00eda sau nh\u1eefng s\u1ea3n ph\u1ea9m n\u00e0y, khi\u1ebfn h\u1ecd \u01b0u ti\u00ean ch\u1ecdn mua v\u00e0 d\u00f9ng ch\u00fang thay v\u00ec s\u1ea3n ph\u1ea9m t\u01b0\u01a1ng t\u1ef1 trong m\u1ed9t th\u1ecb tr\u01b0\u1eddng b\u00e3o h\u00f2a.<\/span><\/p>\n

\u0110i\u1ec1u n\u00e0y kh\u00f4ng c\u00f3 ngh\u0129a l\u00e0 b\u1ea1n c\u1ea7n ph\u1ea3i l\u00e0 m\u1ed9t ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng, \u0111\u01b0\u1ee3c nhi\u1ec1u ng\u01b0\u1eddi bi\u1ebft \u0111\u1ebfn th\u00ec th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n m\u1edbi c\u00f3 t\u00e1c d\u1ee5ng. N\u00f3 c\u00f3 ngh\u0129a l\u00e0 b\u1ea1n c\u1ea7n x\u00e2y d\u1ef1ng m\u1ed9t s\u1ed1 n\u1ec1n t\u1ea3ng v\u00e0 cung c\u1ea5p n\u1ed9i dung thu h\u00fat \u0111\u01b0\u1ee3c s\u1ef1 ch\u00fa \u00fd c\u1ee7a \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau. Seth Godin \u0111\u00e3 vi\u1ebft tr\u00ean blog c\u1ee7a m\u00ecnh r\u1eb1ng anh ta \u0111\u1ecbnh ngh\u0129a m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u l\u00e0 \u201ct\u1eadp h\u1ee3p nh\u1eefng k\u1ef3 v\u1ecdng, k\u00fd \u1ee9c, c\u00e2u chuy\u1ec7n v\u00e0 m\u1ed1i quan h\u1ec7 khi\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng quy\u1ebft \u0111\u1ecbnh ch\u1ecdn m\u1ed9t s\u1ea3n ph\u1ea9m\/d\u1ecbch thay v\u00ec s\u1ea3n ph\u1ea9m kh\u00e1c.\u201d Th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n t\u1ed1t nh\u1ea5t l\u00e0 th\u01b0\u01a1ng hi\u1ec7u t\u1ea1o n\u00ean \u0111\u01b0\u1ee3c nh\u1eefng tr\u1ea3i nghi\u1ec7m v\u00e0 c\u00e2u chuy\u1ec7n th\u00f4ng qua n\u1ed9i dung m\u00e0 h\u1ecd chia s\u1ebb tr\u00ean n\u1ec1n t\u1ea3ng c\u1ee7a m\u00ecnh.<\/span><\/p>\n

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2.Th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n x\u00e2y d\u1ef1ng uy t\u00edn \u0111\u1ec3 t\u0103ng v\u1ed1n<\/span><\/strong><\/p>\n

C\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 th\u01b0\u1eddng \u0111\u1ea7u t\u01b0 v\u00e0o con ng\u01b0\u1eddi h\u01a1n l\u00e0 v\u00e0o \u00fd t\u01b0\u1edfng. Tr\u00ean th\u1ef1c t\u1ebf, b\u00e0i vi\u1ebft Investor\u2019s Rule<\/a> \u0111\u00e3 kh\u1eb3ng \u0111\u1ecbnh \u0111i\u1ec1u tr\u00ean l\u00e0 m\u1ed9t nguy\u00ean t\u1eafc c\u01a1 b\u1ea3n. Theo \u0111\u00f3, c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng \u0111\u1ea7u t\u01b0 v\u00e0o c\u00f4ng ty c\u1ee7a b\u1ea1n \u00a0h\u01a1n n\u1ebfu b\u1ea1n \u0111\u00e3 c\u00f3 th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n ri\u00eang v\u00e0 t\u1ea1o \u0111\u01b0\u1ee3c ni\u1ec1m tin t\u1eeb kh\u00e1ch h\u00e0ng. \u0110\u00f3 l\u00e0 m\u1ed9t kho\u1ea3n \u0111\u1ea7u t\u01b0 th\u00f4ng minh. N\u1ebfu b\u1ea1n c\u00f3 th\u1ec3 ch\u1ee9ng minh \u0111\u01b0\u1ee3c r\u1eb1ng b\u1ea1n c\u00f3 th\u1ec3 b\u00e1n \u0111\u01b0\u1ee3c s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 nh\u1edd th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n, c\u00f4ng ty c\u1ee7a b\u1ea1n s\u1ebd d\u1ec5 d\u00e0ng th\u00e0nh c\u00f4ng h\u01a1n.<\/span><\/p>\n

Kh\u00f4ng nh\u1eefng th\u1ebf, b\u1ea1n c\u0169ng c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng m\u1edf m\u1ed9t cu\u1ed9c h\u1ecdp k\u00eau g\u1ecdi \u0111\u1ea7u t\u01b0 h\u01a1n n\u1ebfu c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 nh\u1eadn di\u1ec7n \u0111\u01b0\u1ee3c t\u00ean ho\u1eb7c th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n c\u1ee7a b\u1ea1n. Kh\u00f4ng c\u1ea7n bi\u1ebft h\u1ecd nh\u1eadn di\u1ec7n \u0111\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n t\u1eeb ngu\u1ed3n n\u00e0o (m\u1ea1ng x\u00e3 h\u1ed9i, b\u00e1o ch\u00ed,\u2026), \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 b\u1ea1n c\u1ea7n c\u00f3 h\u1ed3 s\u01a1 online \u0111\u1ec3 h\u1ecd c\u00f3 th\u1ec3 t\u00ecm th\u1ea5y v\u00e0 bi\u1ebft \u0111\u1ebfn b\u1ea1n. N\u1ebfu h\u1ecd c\u00f3 thi\u1ec7n c\u1ea3m v\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n, h\u1ecd r\u1ea5t c\u00f3 th\u1ec3 s\u1ebd tham d\u1ef1 bu\u1ed5i h\u1ecdp k\u00eau g\u1ecdi \u0111\u1ea7u t\u01b0. V\u00e2ng, ch\u00ednh th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n c\u1ee7a b\u1ea1n \u0111\u00e3 g\u00f3p ph\u1ea7n gi\u00fap b\u1ea1n l\u00e0m \u0111\u01b0\u1ee3c \u0111i\u1ec1u \u0111\u00f3.<\/span><\/p>\n

3.C\u00e1c b\u00e0i b\u00e1o vi\u1ebft v\u1ec1 con ng\u01b0\u1eddi nhi\u1ec1u h\u01a1n vi\u1ebft v\u1ec1 c\u00f4ng ty<\/span><\/strong><\/p>\n

Nh\u00e0 b\u00e1o lu\u00f4n bi\u1ebft b\u00e0i b\u00e0i vi\u1ebft nh\u01b0 th\u1ebf n\u00e0o s\u1ebd c\u00f3 s\u1ee9c h\u00fat nh\u1ea5t, v\u00e0 \u0111\u00f3 th\u01b0\u1eddng l\u00e0 nh\u1eefng b\u00e0i vi\u1ebft v\u1ec1 nh\u1eefng c\u00e2u chuy\u1ec7n b\u00ean l\u1ec1 c\u1ee7a c\u00e1c c\u00f4ng ty. \u0110i\u1ec1u n\u00e0y c\u00f3 li\u00ean quan \u0111\u1ebfn th\u1ea7n kinh c\u1ee7a con ng\u01b0\u1eddi: b\u1ed9 n\u00e3o con ng\u01b0\u1eddi c\u00f3 kh\u1ea3 n\u0103ng ghi nh\u1edb c\u00e1c c\u00e2u chuy\u1ec7n nhi\u1ec1u h\u01a1n g\u1ea5p 22 l\u1ea7n so v\u1edbi s\u1ef1 vi\u1ec7c. V\u00ec v\u1eady, m\u1ed9t b\u00e0i vi\u1ebft v\u1ec1 c\u00e1ch m\u00e0 m\u1ed9t nh\u00f3m sinh vi\u00ean x\u00e2y d\u1ef1ng startup c\u00f4ng ngh\u1ec7 t\u00e0i ch\u00ednh ngay trong ph\u00f2ng k\u00fd t\u00fac x\u00e1 \u0111\u1ea1i h\u1ecdc s\u1ebd t\u1ea1o ti\u1ebfng vang h\u01a1n l\u00e0 m\u1ed9t b\u00e0i vi\u1ebft ch\u1ec9 \u0111\u1ec1 c\u1eadp \u0111\u1ebfn c\u00e1ch v\u1eadn h\u00e0nh startup c\u00f4ng ngh\u1ec7 t\u00e0i ch\u00ednh \u0111\u00f3. Do \u0111\u00f3, n\u1ebfu c\u00e2u chuy\u1ec7n b\u00ean l\u1ec1 c\u00f4ng ty b\u1ea1n l\u00e0 c\u00e2u chuy\u1ec7n \u0111\u00e1ng kinh ng\u1ea1c v\u1ec1 con \u0111\u01b0\u1eddng tr\u1edf th\u00e0nh nh\u00e0 s\u00e1ng l\u1eadp c\u1ee7a b\u1ea1n, b\u00e0i vi\u1ebft s\u1ebd thu h\u00fat nh\u00e0 b\u00e1o v\u00e0 c\u1ea3 \u0111\u1ed9c gi\u1ea3 h\u01a1n.<\/span><\/p>\n

\u0110\u1ec3 n\u1ed5i b\u1eadt trong m\u1ed9t th\u1ecb tr\u01b0\u1eddng \u0111\u00e3 b\u00e3o h\u00f2a, h\u00e3y c\u1ed1 g\u1eafng c\u1ea3i thi\u1ec7n c\u01a1 h\u1ed9i huy \u0111\u1ed9ng v\u1ed1n v\u00e0 thu h\u00fat b\u00e1o ch\u00ed b\u1eb1ng c\u00e1ch b\u1ecf ra v\u00e0i gi\u1edd m\u1ed9t tu\u1ea7n \u0111\u1ec3 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n v\u00e0 thi\u1ebft l\u1eadp quan h\u1ec7 v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n. C\u00f4ng ty c\u1ee7a b\u1ea1n s\u1ebd ch\u1eafc ch\u1eafn g\u1eb7t h\u00e1i r\u1ea5t nhi\u1ec1u l\u1ee3i \u00edch.<\/span><\/p>\n

www.entrepreneur.com<\/span><\/strong><\/p>\n

C\u00e1c kh\u00f3a h\u1ecdc c\u00f9ng ch\u1ee7 \u0111\u1ec1<\/span><\/strong><\/em><\/p>\n

M\u1eddi b\u1ea1n tham kh\u1ea3o:<\/p>\n

TH\u01af\u01a0NG HI\u1ec6U – \u0110\u01af\u1edcNG V\u00c0O T\u00c2M TR\u00cd KH\u00c1CH H\u00c0NG<\/span><\/span><\/a><\/strong> (GV: V\u01b0\u01a1ng Thanh Long<\/a><\/strong><\/span>)<\/p>\n