{"id":3886,"date":"2019-11-28T17:48:01","date_gmt":"2019-11-28T10:48:01","guid":{"rendered":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/?p=3886"},"modified":"2022-10-15T22:47:46","modified_gmt":"2022-10-15T15:47:46","slug":"thuong-mai-dien-tu-4-cach-de-xay-dung-thuong-hieu","status":"publish","type":"post","link":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/thuong-mai-dien-tu-4-cach-de-xay-dung-thuong-hieu\/","title":{"rendered":"Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed: 4 c\u00e1ch \u0111\u1ec3 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u"},"content":{"rendered":"

B\u1ea1n s\u1ebd kh\u00f4ng th\u1ec3 s\u1ed1ng s\u00f3t n\u1ebfu nh\u01b0 kh\u00f4ng x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u. <\/em>
\nWilliam Harris<\/strong> – T\u1ed5ng gi\u00e1m \u0111\u1ed1c v\u00e0 Doanh nh\u00e2n<\/em>
\nTrong th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n t\u1ea1o n\u00ean ngu\u1ed3n s\u1ed1ng. Nh\u1eefng th\u1ee9 g\u1ea7y d\u1ef1ng n\u00ean th\u01b0\u01a1ng hi\u1ec7u bao g\u1ed3m danh ti\u1ebfng, kinh nghi\u1ec7m v\u00e0 s\u1ef1 kh\u00e1c bi\u1ec7t.
\nLi\u1ec7u b\u1ea1n c\u00f3 th\u1ec3 b\u00e1n \u0111\u01b0\u1ee3c s\u1ea3n ph\u1ea9m tr\u1ef1c tuy\u1ebfn m\u00e0 kh\u00f4ng c\u1ea7n c\u00f3 th\u01b0\u01a1ng hi\u1ec7u? T\u1ea5t nhi\u00ean nh\u01b0ng ch\u1ec9 trong th\u1eddi gian ng\u1eafn. B\u1ea1n c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng v\u00e0 ph\u00e1t tri\u1ec3n m\u1ed9t doanh nghi\u1ec7p th\u01b0\u01a1ng m\u1ea1i b\u1ec1n v\u1eefng, c\u00f3 l\u1ee3i nhu\u1eadn m\u00e0 kh\u00f4ng c\u1ea7n th\u01b0\u01a1ng hi\u1ec7u n\u1ebfu b\u1ea1n may m\u1eafn. Nh\u01b0ng kh\u00f4ng ch\u1eafc b\u1ea1n c\u00f3 th\u1ec3 c\u1ea1nh tranh v\u1edbi c\u00e1c c\u00f4ng ty kh\u00e1c b\u00e1n c\u00e1c s\u1ea3n ph\u1ea9m t\u01b0\u01a1ng t\u1ef1 trong c\u00f9ng th\u1ecb tr\u01b0\u1eddng cho c\u00f9ng m\u1ed9t nh\u00f3m ng\u01b0\u1eddi. V\u00e0 ch\u1eafc ch\u1eafn b\u1ea1n kh\u00f4ng th\u1ec3 t\u1ea1o ra m\u1ed9t s\u1ea3n ph\u1ea9m khi\u1ebfn ng\u01b0\u1eddi d\u00f9ng nh\u1edb m\u00e3i v\u00e0 quay l\u1ea1i mua th\u00eam.
\nB\u1ea1n s\u1ebd kh\u00f4ng s\u1ed1ng s\u00f3t n\u1ed5i n\u1ebfu nh\u01b0 kh\u00f4ng th\u00e0nh l\u1eadp m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u. \u0110\u1ec1 l\u00e0m \u0111\u01b0\u1ee3c \u0111i\u1ec1u \u0111\u00f3, b\u1ea1n c\u1ea7n ph\u1ea3i t\u1ea1o d\u1ef1ng v\u00e0 qu\u1ea3n l\u00fd m\u1ed9t s\u1ea3n ph\u1ea9m \u0111\u1ed9c nh\u1ea5t m\u00e0 kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 tr\u1ea3i nghi\u1ec7m v\u00e0 t\u01b0\u01a1ng t\u00e1c. B\u1ea1n c\u1ea7n x\u00e2y d\u1ef1ng m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u – th\u1ee9 m\u00e0 nh\u1eefng ng\u01b0\u1eddi truy\u1ec1n c\u1ea3m h\u1ee9ng s\u1ebd kh\u00f4ng b\u1eaft k\u1ecbp, th\u1ee9 m\u00e0 m\u1ecdi ng\u01b0\u1eddi c\u00f3 th\u1ec3 mang \u0111i khoe v\u1edbi b\u1ea1n b\u00e8 c\u1ee7a h\u1ecd.
\nD\u01b0\u1edbi \u0111\u00e2y l\u00e0 v\u00e0i c\u00e1ch \u0111\u1ec3 x\u00e2y d\u1ef1ng m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u cho doanh nghi\u1ec7p th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed:<\/span><\/span><\/p>\n

T\u1ea1o m\u1ed9t cu\u1ed1n s\u00e1ch th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/strong><\/p>\n

C\u00e1ch t\u1ed1t nh\u1ea5t \u0111\u1ec3 b\u1eaft \u0111\u1ea7u x\u00e2y d\u1ef1ng m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh l\u00e0 t\u1ea1o m\u1ed9t cu\u1ed1n s\u00e1ch th\u01b0\u01a1ng hi\u1ec7u m\u00e0 t\u1ea5t c\u1ea3 nh\u00e2n vi\u00ean, nh\u00e0 th\u1ea7u v\u00e0 \u0111\u1ea1i l\u00fd c\u00f3 th\u1ec3 d\u00f9ng khi t\u1ea1o ra tr\u1ea3i nghi\u1ec7m cho kh\u00e1ch h\u00e0ng. Cu\u1ed1n s\u00e1ch n\u00e0y s\u1ebd l\u00e0 ngu\u1ed3n ki\u1ebfn th\u1ee9c duy nh\u1ea5t v\u00e0 th\u1eadt nh\u1ea5t. \u0110\u00e2y l\u00e0 ngu\u1ed3n t\u00e0i li\u1ec7u s\u1ed1ng m\u00e0 m\u1ecdi ng\u01b0\u1eddi c\u00f3 th\u1ec3 tham kh\u1ea3o v\u00e0 s\u1eed d\u1ee5ng khi mu\u1ed1n hi\u1ec3u v\u00e0 mi\u00eau t\u1ea3 l\u1ea1i phong c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n. N\u00ean bao g\u1ed3m th\u00f4ng tin c\u1ed1t l\u00f5i cho s\u1ef1 ph\u00e1t tri\u1ec3n v\u00e0 gi\u1eef g\u00ecn th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n, nh\u01b0 l\u1eddi h\u1ee9a th\u01b0\u01a1ng hi\u1ec7u, tuy\u00ean b\u1ed1 s\u1ee9 m\u1ec7nh, gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i, th\u00f4ng \u0111i\u1ec7p ch\u00ednh v\u1ec1 s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n, t\u00ednh ch\u1ea5t kh\u00e1ch h\u00e0ng, h\u01b0\u1edbng d\u1eabn phong c\u00e1ch tr\u1ef1c quan v\u00e0 h\u01b0\u1edbng d\u1eabn truy\u1ec1n th\u00f4ng cho t\u1eebng k\u00eanh v\u00e0 ph\u01b0\u01a1ng ti\u1ec7n b\u1ea1n s\u1eed d\u1ee5ng khi t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng. M\u1ed9t cu\u1ed1n s\u00e1ch th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 \u0111\u01a1n gi\u1ea3n nh\u01b0 t\u00e0i li\u1ec7u Google \u0111\u01b0\u1ee3c chia s\u1ebb v\u1edbi t\u1ea5t c\u1ea3 c\u00e1c th\u00e0nh vi\u00ean ho\u1eb7c n\u00f3 c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf v\u00e0 in \u1ea5n chuy\u00ean nghi\u1ec7p, \u0111\u01b0\u1ee3c c\u1ea5p cho m\u1ed7i nh\u00e2n vi\u00ean ho\u1eb7c \u0111\u1ea1i l\u00fd l\u00e0m vi\u1ec7c cho b\u1ea1n. \u0110i\u1ec1u quan tr\u1ecdng cu\u1ed1i c\u00f9ng l\u00e0 gi\u00e1 tr\u1ecb v\u00e0 t\u00ednh h\u1eefu \u00edch c\u1ee7a n\u1ed9i dung b\u00ean trong quy\u1ec3n t\u00e0i li\u1ec7u \u0111\u00f3.<\/span><\/p>\n

\"\"
\n2. Bi\u1ebfn kh\u00e1ch h\u00e0ng th\u00e0nh nh\u1eefng ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng vi m\u00f4.<\/span><\/strong><\/p>\n

Trong n\u0103m nay \u0111\u00e3 c\u00f3 r\u1ea5t nhi\u1ec1u ng\u01b0\u1eddi n\u00f3i v\u1ec1 truy\u1ec1n c\u1ea3m h\u1ee9ng th\u1ecb tr\u01b0\u1eddng. Tr\u00ean th\u1ef1c t\u1ebf, vi\u1ec7c n\u00e0y \u0111\u01b0\u1ee3c xem nh\u01b0 l\u00e0 m\u1ed9t trong nh\u1eefng kh\u00e1i ni\u1ec7m ti\u1ebfp th\u1ecb b\u1ecb l\u1ea1m d\u1ee5ng v\u00e0 hi\u1ec3u l\u1ea7m nhi\u1ec1u nh\u1ea5t trong n\u0103m 2019.Li\u1ec7u s\u1ef1 c\u01b0\u1eddng \u0111i\u1ec7u v\u00e0 \u0111\u1ea7u t\u01b0 c\u00f3 x\u1ee9ng \u0111\u00e1ng? Theo t\u00f4i l\u00e0 c\u00f3, mi\u1ec5n l\u00e0 b\u1ea1n nh\u1eadn ra m\u1ed9t s\u1ef1 th\u1eadt \u0111\u01a1n gi\u1ea3n: b\u1ea1n kh\u00f4ng ph\u1ea3i thu\u00ea Kim Kardashians \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c ch\u1ec9 s\u1ed1 ROI m\u00e0 b\u1ea1n c\u1ea7n. Tr\u00ean th\u1ef1c t\u1ebf, t\u1ed1t h\u01a1n h\u1ebft l\u00e0 tr\u00e1nh ho\u00e0n to\u00e0n nh\u1eefng ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng v\u00e0 nh\u1eefng ng\u01b0\u1eddi truy\u1ec1n c\u1ea3m h\u1ee9ng \u0111\u01b0\u1ee3c nhi\u1ec1u ng\u01b0\u1eddi bi\u1ebft \u0111\u1ebfn. Thay v\u00e0o \u0111\u00f3, b\u1ea1n n\u00ean h\u1ee3p t\u00e1c v\u1edbi nh\u1eefng ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng vi m\u00f4.
\n\u0110\u00e2y l\u00e0 s\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa ng\u01b0\u1eddi truy\u1ec1n c\u1ea3m h\u1ee9ng v\u00e0 ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng vi m\u00f4. Ng\u01b0\u1eddi truy\u1ec1n c\u1ea3m h\u1ee9ng l\u00e0 m\u1ed9t nh\u00e2n v\u1eadt truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i n\u1ed5i ti\u1ebfng ho\u1eb7c ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng trong th\u1ebf gi\u1edbi th\u1ef1c v\u1edbi l\u01b0\u1ee3ng ng\u01b0\u1eddi theo d\u00f5i kh\u1ed5ng l\u1ed3 – l\u00ean \u0111\u1ebfn h\u00e0ng tri\u1ec7u ng\u01b0\u1eddi. Nh\u01b0ng vi\u1ec7c thu\u00ea h\u1ecd r\u1ea5t t\u1ed1n k\u00e9m v\u00e0 kh\u00f4ng tuy\u1ec3n d\u1ee5ng \u0111\u01b0\u1ee3c \u0111\u1ee7 nh\u01b0 mong \u0111\u1ee3i. M\u1eb7t kh\u00e1c, ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng vi m\u00f4 \u0111\u01b0\u1ee3c \u00edt ng\u01b0\u1eddi bi\u1ebft \u0111\u00ean h\u01a1n nh\u01b0ng v\u1eabn c\u00f3 s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi theo d\u00f5i nh\u1ea5t \u0111\u1ecbnh, c\u00f3 \u1ea3nh h\u01b0\u1edfng trong l\u0129nh v\u1ef1c c\u1ee7a h\u1ecd. Nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u \u0111ang d\u1ea7n chuy\u1ec3n sang \u1ea3nh h\u01b0\u1edfng vi m\u00f4 v\u00ec hai l\u00fd do ch\u00ednh: \u00edt t\u1ed1n k\u00e9m h\u01a1n v\u00e0 nh\u1eefng b\u00e0i \u0111\u0103ng t\u01b0\u01a1ng \u0111\u1ed1i \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee9c \u0111\u1ed9 tuy\u1ec3n d\u1ee5ng nh\u01b0 mong mu\u1ed1n. V\u1eady nh\u1eefng ng\u01b0\u1eddi n\u00e0y c\u00f3 th\u1ec3 t\u00ecm th\u1ea5y \u1edf \u0111\u00e2u? Tr\u01b0\u1edbc khi b\u1eaft tay v\u00e0o t\u00ecm ki\u1ebfm v\u00e0 thu\u00ea m\u1ed9t ng\u01b0\u1eddi l\u1ea1 m\u00e0 c\u00f3 l\u1ebd kh\u00f4ng bi\u1ebft g\u00ec v\u1ec1 s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n, h\u00e3y chuy\u1ec3n h\u01b0\u1edbng sang kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i. T\u1ed1t nh\u1ea5t l\u00e0 nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n cho b\u1ea1n b\u00e8 h\u1ecd.<\/span><\/span><\/p>\n

\"\"
\n3. X\u00e2y d\u1ef1ng th\u01b0 vi\u1ec7n \u1ea3nh cho th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/strong><\/p>\n

\u0110\u00e3 \u0111\u1ebfn l\u00fac t\u1ea1m bi\u1ec7t d\u1eef li\u1ec7u \u1ea3nh c\u00f3 s\u1eb5n. Th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n, kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n v\u00e0 b\u1ea1n x\u1ee9ng \u0111\u00e1ng nh\u1eadn \u0111\u01b0\u1ee3c th\u1ee9 t\u1ed1t h\u01a1n. B\u1ea1n l\u00e0m vi\u1ec7c ch\u0103m ch\u1ec9 \u0111\u1ec3 cho ra s\u1ea3n ph\u1ea9m ph\u1ee5c v\u1ee5 v\u00e0 t\u1ea1o ni\u1ec1m vui cho kh\u00e1ch h\u00e0ng. H\u00ecnh \u1ea3nh b\u1ea1n s\u1eed d\u1ee5ng trong c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb ph\u1ea3i ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c ti\u00eau chu\u1ea9n b\u1ea1n \u0111\u1eb7t ra cho m\u1ecdi kh\u00eda c\u1ea1nh c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u – ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m, th\u00f4ng \u0111i\u1ec7p, h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng, v.v. S\u1eed d\u1ee5ng h\u00ecnh \u1ea3nh c\u00f3 s\u1eb5n r\u1ea5t ti\u1ec7n l\u1ee3i, nh\u01b0ng ch\u00fang hi\u1ebfm khi th\u1ec3 hi\u1ec7n \u0111\u01b0\u1ee3c c\u1ea3m x\u00fac m\u00e0 b\u1ea1n c\u1ea7n c\u00f3 \u0111\u1ec3 bi\u1ebfn ng\u01b0\u1eddi mua th\u00e0nh kh\u00e1ch h\u00e0ng trung th\u00e0nh. \u0110\u1ec3 x\u00e2y d\u1ef1ng m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh h\u01a1n cho doanh nghi\u1ec7p th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, b\u1ea1n c\u1ea7n d\u00e0nh th\u1eddi gian x\u00e2y d\u1ef1ng th\u01b0 vi\u1ec7n \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u gi\u00fap b\u1ea1n k\u1ebft n\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng, gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m v\u00e0 ph\u00e2n bi\u1ec7t v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7. H\u00e3y xem \u0111\u00e2y l\u00e0 m\u1ed9t ph\u1ea7n m\u1edf r\u1ed9ng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. V\u1ec1 logo, ph\u00f4ng ch\u1eef v\u00e0 b\u1ea3n sao trong m\u00f4 t\u1ea3 s\u1ea3n ph\u1ea9m ph\u1ea3i c\u00f3 ti\u00eau chu\u1ea9n ri\u00eang. \u1ea2nh c\u1ee7a b\u1ea1n ph\u1ea3i c\u00f3 phong c\u00e1ch ri\u00eang m\u00e0 kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 nhanh ch\u00f3ng nh\u1eadn ra khi \u0111ang l\u01b0\u1edbt Facebook ho\u1eb7c Instagram.<\/span><\/p>\n

4. Tr\u1edf th\u00e0nh m\u1ed9t nh\u00e0 xu\u1ea5t b\u1ea3n v\u00e0 m\u1ed9t ng\u01b0\u1eddi k\u1ec3 chuy\u1ec7n.<\/span><\/strong>
\nC\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb \u0111\u00e3 n\u00f3i \u0111\u1ebfn \u0111i\u1ec1u \u0111\u00f3 trong nhi\u1ec1u n\u0103m, v\u00e0 v\u1eabn c\u00f2n \u0111\u00fang cho \u0111\u1ebfn ng\u00e0y nay: n\u1ed9i dung l\u00e0 tr\u00ean h\u1ebft. N\u1ebfu b\u1ea1n mu\u1ed1n k\u1ebft n\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, b\u1ea1n ph\u1ea3i x\u00e2y d\u1ef1ng ni\u1ec1m tin v\u00e0 s\u1ef1 t\u00edn nhi\u1ec7m v\u1edbi m\u1ecdi ng\u01b0\u1eddi. C\u00e1ch nhanh nh\u1ea5t l\u00e0 s\u00e1ng t\u1ea1o n\u1ed9i dung v\u00e0 xem b\u1ea3n th\u00e2n nh\u01b0 m\u1ed9t nh\u00e0 l\u00e3nh \u0111\u1ea1o am hi\u1ec3u trong l\u0129nh v\u1ef1c c\u1ee7a m\u00ecnh ho\u1eb7c c\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n.
\nTrong nh\u1eefng n\u0103m tr\u01b0\u1edbc, n\u00f3 c\u00f3 ngh\u0129a l\u00e0 t\u1ea1o blog v\u00e0 chia s\u1ebb b\u00e0i vi\u1ebft – ho\u1eb7c n\u1ebfu \u0111i tr\u01b0\u1edbc th\u1eddi \u0111\u1ea1i th\u00ec l\u00e0 t\u1ea1o video. Nh\u01b0ng ng\u00e0y nay, vi\u1ec7c s\u00e1ng t\u1ea1o n\u1ed9i dung kh\u00f4ng ph\u1ea3i l\u00e0 t\u1ea1o blog hay vi\u1ebft b\u00e0i – m\u00e0 l\u00e0 t\u1ea1o ra b\u1ed9 ph\u1eadn xu\u1ea5t b\u1ea3n cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n, cho ph\u00e9p b\u1ea1n t\u1ea1o v\u00e0 chia s\u1ebb nhi\u1ec1u d\u1ea1ng n\u1ed9i dung kh\u00e1c nhau nh\u01b0 podcast, thuy\u1ebft tr\u00ecnh t\u01b0\u01a1ng t\u00e1c, in lookbook v\u00e0 c\u00e1c cu\u1ed9c ph\u1ecfng v\u1ea5n v\u1edbi kh\u00e1ch h\u00e0ng.<\/span><\/p>\n

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\nK\u1ebft lu\u1eadn<\/strong>
\n\u0110\u1ec3 c\u1ea1nh tranh trong th\u1ebf gi\u1edbi th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, b\u1ea1n c\u1ea7n ph\u1ea3i th\u00e0nh l\u1eadp th\u01b0\u01a1ng hi\u1ec7u. B\u1ea1n c\u1ea7n c\u00f3 g\u00ec \u0111\u00f3 l\u00e0m cho kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y th\u00fa v\u1ecb v\u00e0 kh\u00f3 qu\u00ean \u0111\u1ec3 gi\u00e0nh chi\u1ebfn th\u1eafng. B\u1ea1n kh\u00f4ng th\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c n\u00f3 trong m\u1ed9t \u0111\u00eam, nh\u01b0ng b\u1ea1n c\u00f3 th\u1ec3 ti\u1ebfn g\u1ea7n \u0111\u1ebfn n\u00f3 m\u1ed7i ng\u00e0y b\u1eb1ng c\u00e1ch t\u1eadp trung cao \u0111\u1ed9 v\u00e0 quan t\u00e2m v\u1ec1 c\u00e1ch m\u1ecdi ng\u01b0\u1eddi tr\u1ea3i nghi\u1ec7m tr\u00ean ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i, tr\u00ean trang web c\u1ee7a b\u1ea1n, tr\u00ean Amazon, trong email v\u00e0 trong cu\u1ed9c s\u1ed1ng th\u1ef1c. V\u00e0 n\u1ebfu c\u1ea7n th\u00eam m\u1ed9t ch\u00fat c\u1ea3m h\u1ee9ng, h\u00e3y \u0111\u1ecdc cu\u1ed1n Brand Intervention: 33 Steps to Transform the Brand You Have into the Brand You Need c\u1ee7a David Brier. Nh\u01b0 Daymond John \u0111\u00e3 n\u00f3i “David David Brier l\u00e0 m\u1ed9t thi\u00ean t\u00e0i v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u”<\/span><\/p>\n

www.entrepreneur.com<\/span><\/strong><\/p>\n

C\u00e1c kh\u00f3a h\u1ecdc c\u00f9ng ch\u1ee7 \u0111\u1ec1<\/span><\/strong><\/em><\/p>\n

M\u1eddi b\u1ea1n tham kh\u1ea3o:<\/p>\n

L\u00c3NH \u0110\u1ea0O KI\u1ec6T XU\u1ea4T<\/a><\/strong><\/span> (GV: Brian Tracy<\/a><\/strong><\/span>)<\/p>\n

C\u00f3 nh\u1eefng nh\u00e0 l\u00e3nh \u0111\u1ea1o th\u00e0nh c\u00f4ng\u00a0l\u00e0 do t\u1ed1 ch\u1ea5t b\u1ea9m sinh, v\u00e0 c\u0169ng c\u00f3 nh\u1eefng nh\u00e0 l\u00e3nh \u0111\u1ea1o th\u00e0nh c\u00f4ng l\u00e0 do r\u00e8n luy\u1ec7n, do ho\u00e0n c\u1ea3nh. V\u1edbi h\u01a1n 9 ch\u1ee7 \u0111\u1ec1 v\u00e0 h\u01a1n\u00a03 gi\u1edd h\u1ecdc, \u00a0kh\u00f3a h\u1ecdc “L\u00c3NH \u0110\u1ea0O KI\u1ec6T XU\u1ea4T C\u00d9NG\u00a0BRIAN TRACY” cung c\u1ea5p nh\u1eefng ki\u1ebfn th\u1ee9c v\u00e0 ph\u00e2n t\u00edch nh\u1eefng t\u00ecnh hu\u1ed1ng th\u1ef1c t\u1ebf\u00a0c\u1ea7n thi\u1ebft nh\u1eb1m gi\u00fap h\u1ecdc vi\u00ean\u00a0n\u1eafm v\u1eefng nh\u1eefng y\u1ebfu t\u1ed1 \u0111\u1ec3 r\u00e8n luy\u1ec7n tr\u1edf th\u00e0nh nh\u00e0 l\u00e3nh \u0111\u1ea1o t\u00e0i ba v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng trong s\u1ef1 nghi\u1ec7p.<\/p>\n

TRI TH\u1ee8C CHO CH\u1ee6 DOANH NGHI\u1ec6P<\/a><\/strong><\/span> (GV: Nguy\u1ec5n C\u1ea3nh B\u00ecnh<\/a><\/strong><\/span>)<\/p>\n