{"id":3905,"date":"2019-12-06T17:52:11","date_gmt":"2019-12-06T10:52:11","guid":{"rendered":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/?p=3905"},"modified":"2022-10-15T22:47:46","modified_gmt":"2022-10-15T15:47:46","slug":"bang-thac-si-dieu-kien-can-de-tro-thanh-doanh-nhan-gioi","status":"publish","type":"post","link":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/bang-thac-si-dieu-kien-can-de-tro-thanh-doanh-nhan-gioi\/","title":{"rendered":"B\u1eb1ng th\u1ea1c s\u0129 – \u0111i\u1ec1u ki\u1ec7n c\u1ea7n \u0111\u1ec3 tr\u1edf th\u00e0nh doanh nh\u00e2n gi\u1ecfi?"},"content":{"rendered":"

B\u1eb1ng c\u1ea5p l\u00e0 c\u1ea7n thi\u1ebft, nh\u01b0ng ch\u01b0a ch\u1eafc quy\u1ebft \u0111\u1ecbnh th\u00e0nh c\u00f4ng<\/em><\/p>\n

Chris Porteous<\/strong> – Nh\u00e0 ti\u1ebfp th\u1ecb tr\u1ef1c tuy\u1ebfn<\/em><\/p>\n

Trong nhi\u1ec1u n\u0103m nay, c\u00e1c chuy\u00ean gia v\u00e0 nh\u00e0 l\u00e3nh \u0111\u1ea1o \u0111\u00e3 tranh lu\u1eadn v\u1ec1 c\u00e1ch \u0111\u1ec3 m\u1ed9t doanh nh\u00e2n th\u00e0nh c\u00f4ng h\u01a1n \u0111\u1ed3ng nghi\u1ec7p c\u1ee7a m\u00ecnh. G\u1ea7n \u0111\u00e2y, nhi\u1ec1u c\u00e2u h\u1ecfi \u0111\u1eb7t ra t\u1eadp trung v\u00e0o tr\u00ecnh \u0111\u1ed9 h\u1ecdc v\u1ea5n, nhi\u1ec1u \u00fd ki\u1ebfn cho r\u1eb1ng b\u1eb1ng th\u1ea1c s\u0129 kinh t\u1ebf l\u00e0 c\u1ea7n thi\u1ebft n\u1ebfu nh\u01b0 b\u1ea1n mu\u1ed1n t\u1ef1 b\u1eaft \u0111\u1ea7u m\u1ed9t doanh nghi\u1ec7p nh\u1ecf v\u00e0 ph\u00e1t tri\u1ec3n n\u00f3 ra qu\u1ed1c t\u1ebf. V\u1eady th\u00ec, c\u00f3 c\u1ea7n b\u1eb1ng th\u1ea1c s\u0129 kinh t\u1ebf \u0111\u1ec3 tr\u1edf th\u00e0nh doanh nh\u00e2n? V\u1eabn \u0111ang c\u00f3 s\u1ef1 tranh c\u00e3i gay g\u1eaft v\u1ec1 nh\u1eefng \u01b0u v\u00e0 nh\u01b0\u1ee3c \u0111i\u1ec3m c\u1ee7a vi\u1ec7c n\u00e0y, nh\u01b0ng th\u1ef1c t\u1ebf th\u00ec m\u1ed9t n\u1ec1n gi\u00e1o d\u1ee5c \u0111\u00fang \u0111\u1eafn s\u1ebd gi\u00fap th\u00fac \u0111\u1ea9y cho s\u1ef1 th\u00e0nh c\u00f4ng. H\u00e3y c\u00f9ng t\u00ecm hi\u1ec3u th\u00eam.<\/span><\/p>\n

B\u1eb1ng c\u1ea5p kh\u00f4ng quan tr\u1ecdng, quan tr\u1ecdng l\u00e0 b\u1ea1n h\u1ecdc \u0111\u01b0\u1ee3c g\u00ec.<\/span><\/strong>
\n\u0110i\u1ec1u r\u00fat ra \u0111\u01b0\u1ee3c khi th\u1ea3o lu\u1eadn v\u1ec1 c\u00e1c l\u1ee3i \u00edch c\u1ee7a vi\u1ec7c l\u1ea5y b\u1eb1ng th\u1ea1c s\u0129 kinh t\u1ebf ho\u1eb7c b\u1ea5t k\u00ec b\u1eb1ng c\u1ea5p n\u00e0o kh\u00e1c, \u0111\u00f3 l\u00e0 t\u1ea5m b\u1eb1ng nh\u1eadn \u0111\u01b0\u1ee3c kh\u00f4ng quan tr\u1ecdng b\u1eb1ng vi\u1ec7c \u0111\u00e3 b\u1ea1n h\u1ecdc \u0111\u01b0\u1ee3c nh\u1eefng g\u00ec. Doanh nghi\u1ec7p c\u00f3 \u00fd \u0111\u1ecbnh thu\u00ea b\u1ea1n \u0111\u01b0\u01a1ng nhi\u00ean s\u1ebd ch\u00fa tr\u1ecdng v\u1ec1 b\u1eb1ng c\u1ea5p, nh\u01b0ng khi t\u1ef1 \u0111i\u1ec1u h\u00e0nh doanh nghi\u1ec7p c\u1ee7a ch\u00ednh m\u00ecnh th\u00ec \u0111i\u1ec1u quan tr\u1ecdng nh\u1ea5t v\u1eabn l\u00e0 ki\u1ebfn th\u1ee9c b\u1ea1n \u0111\u00e3 l\u0129nh h\u1ed9i \u0111\u01b0\u1ee3c. Tuy nhi\u00ean, nh\u1eefng y\u1ebfu t\u1ed1 b\u00ean ngo\u00e0i vi\u1ec7c h\u1ecdc c\u0169ng r\u1ea5t quan tr\u1ecdng. L\u1ea5y v\u00ed d\u1ee5 v\u1ec1 m\u1ed9t ph\u1ea7n quan tr\u1ecdng c\u1ee7a vi\u1ec7c quy\u1ebft \u0111\u1ecbnh b\u1ea1n c\u00f3 n\u00ean l\u1ea5y t\u1ea5m b\u1eb1ng th\u1ea1c s\u0129 kinh t\u1ebf hay kh\u00f4ng, \u0111\u00f3 l\u00e0 kho\u1ea3n n\u1ee3 b\u1ea1n ph\u1ea3i vay \u0111\u1ec3 h\u1ecdc. M\u1eb7c d\u00f9 n\u00f3 s\u1ebd \u0111\u1ea3m b\u1ea3o v\u1ec1 thu nh\u1eadp d\u00e0i h\u1ea1n, nh\u01b0ng c\u0169ng c\u00f3 th\u1ec3 c\u1ea3n tr\u1edf v\u1ec1 t\u00e0i ch\u00ednh v\u00ec b\u1ea1n ph\u1ea3i tr\u1ea3 n\u1ee3. V\u1edbi kh\u1ee7ng ho\u1ea3ng kho\u1ea3n n\u1ee3 1,5 ngh\u00ecn t\u1ef7 \u0111\u00f4 la c\u1ee7a sinh vi\u00ean Hoa K\u1ef3 v\u00e0 kh\u00f4ng c\u00f3 d\u1ea5u hi\u1ec7u thuy\u00ean gi\u1ea3m, r\u1ea5t \u0111\u00e1ng \u0111\u1ec3 b\u1ea1n t\u1ef1 xem x\u00e9t. Tuy v\u1eady, m\u1ed9t th\u1ef1c t\u1ebf kh\u00f4ng th\u1ec3 ch\u1ed1i c\u00e3i \u0111\u00f3 l\u00e0 sinh vi\u00ean t\u1ed1t nghi\u1ec7p \u0111\u1ea1i h\u1ecdc c\u00f3 thu nh\u1eadp cao h\u01a1n v\u1edbi c\u00e1c b\u1ea1n ch\u1ec9 t\u1ed1t nghi\u1ec7p trung h\u1ecdc, \u0111i\u1ec1u \u0111\u00f3 khi\u1ebfn t\u1ea5m b\u1eb1ng th\u1ea1c s\u0129 tr\u1edf th\u00e0nh m\u1ed9t th\u1ee9 l\u00fd t\u01b0\u1edfng \u0111\u1ec3 th\u00fac \u0111\u1ea9y c\u00e1c tri\u1ec3n v\u1ecdng. Tuy nhi\u00ean, khi theo \u0111u\u1ed5i kinh doanh v\u00e0 th\u00e0nh l\u1eadp c\u00f4ng ty ri\u00eang, c\u1ea7n ph\u1ea3i xem x\u00e9t v\u1ec1 nh\u1eefng r\u00e0o c\u1ea3n nh\u1ecf tr\u01b0\u1edbc khi g\u1eb7t h\u00e1i th\u00e0nh c\u00f4ng.<\/span><\/p>\n

\"\"<\/p>\n

M\u1ed9t doanh nh\u00e2n n\u00ean h\u01b0\u1edbng \u0111\u1ebfn ai?<\/span><\/strong>
\nHi\u1ec3u v\u1ec1 vi\u1ec7c doanh nh\u00e2n n\u00ean h\u01b0\u1edbng \u0111\u1ebfn ai s\u1ebd gi\u1ea3i th\u00edch l\u00fd do t\u1ea1i sao b\u1eb1ng th\u1ea1c s\u0129 kinh t\u1ebf l\u1ea1i kh\u00f4ng ph\u1ea3i l\u1ef1a ch\u1ecdn t\u1ed1t nh\u1ea5t. Trong khi nh\u1eefng ng\u01b0\u1eddi l\u00e0m thu\u00ea s\u1ebd c\u1ea7n t\u1ea5m b\u1eb1ng th\u1ea1c s\u0129 \u0111\u1ec3 thuy\u1ebft ph\u1ee5c c\u00e1c doanh nghi\u1ec7p, th\u00ec m\u1ed9t doanh nh\u00e2n ch\u1ec9 c\u1ea7n ch\u00fa tr\u1ecdng v\u1ec1 vi\u1ec7c \u0111\u00e1p \u1ee9ng nhu c\u1ea7u v\u00e0 mong mu\u1ed1n c\u1ee7a kh\u00e1ch h\u00e0ng. \u0110i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a b\u1ea1n kh\u00f4ng ph\u1ea3i mang t\u1ea5m b\u1eb1ng \u0111i tham d\u1ef1 ph\u1ecfng v\u1ea5n, m\u00e0 b\u1ea1n ch\u00ednh l\u00e0 ng\u01b0\u1eddi th\u1ef1c hi\u1ec7n cu\u1ed9c ph\u1ecfng v\u1ea5n. T\u1ea5t nhi\u00ean kh\u00f4ng c\u00f3 ngh\u0129a b\u1eb1ng th\u1ea1c s\u0129 kh\u00f4ng c\u00f3 gi\u00e1 tr\u1ecb, nh\u01b0ng th\u1ef1c t\u1ebf sinh vi\u00ean c\u00f3 trong tay t\u1ea5m \u0111\u1ea1i h\u1ecdc s\u1ebd d\u1ec5 d\u00e0ng nh\u1eadn \u0111\u01b0\u1ee3c m\u1ee9c l\u01b0\u01a1ng cao h\u01a1n kh\u00f4ng \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c c\u01a1 h\u1ed9i th\u00e0nh c\u00f4ng khi kh\u1edfi nghi\u1ec7p s\u1ebd \u0111\u1ebfn d\u1ec5 h\u01a1n v\u1edbi h\u1ecd. C\u00e1c doanh nh\u00e2n th\u00e0nh \u0111\u1ea1t nh\u01b0 Elon Musk v\u00e0 Peter Thiel \u0111\u00e3 ph\u1ea3n b\u00e1c v\u1ec1 ch\u01b0\u01a1ng tr\u00ecnh th\u1ea1c s\u0129, v\u00e0 \u0111i\u1ec1u n\u00e0y l\u00e0m ch\u00f9n b\u01b0\u1edbc c\u00e1c doanh nh\u00e2n. Nh\u01b0ng \u0111\u00e2y l\u00e0 m\u1ed9t c\u00e1i nh\u00ecn thi\u1ec3n c\u1eadn v\u1ec1 gi\u00e1o d\u1ee5c, n\u00f3 xu\u1ea5t ph\u00e1t t\u1eeb kinh nghi\u1ec7m c\u00e1 nh\u00e2n ch\u1ee9 kh\u00f4ng h\u1ec1 \u0111\u01b0\u1ee3c ki\u1ec3m ch\u1ee9ng. Xem qua c\u00e1c b\u00e0i h\u1ecdc th\u1ea1c s\u0129 tr\u1ef1c tuy\u1ebfn<\/a>, d\u1ec5 th\u1ea5y \u0111\u01b0\u1ee3c nh\u1eefng ng\u01b0\u1eddi th\u1eadt s\u1ef1 t\u1eadn t\u00e2m c\u00f3 th\u1ec3 t\u00ecm th\u1ea5y \u0111\u01b0\u1ee3c ch\u01b0\u01a1ng tr\u00ecnh h\u1ecdc ph\u00f9 h\u1ee3p \u0111\u1ec3 trang b\u1ecb ki\u1ebfn th\u1ee9c khi b\u01b0\u1edbc v\u00e0o th\u1ecb tr\u01b0\u1eddng c\u1ea1nh tranh.
\nN\u1ebfu ch\u1ec9 t\u1eadp trung \u0111\u1ebfn \u0111\u1ed1i t\u01b0\u1ee3ng mu\u1ed1n h\u01b0\u1edbng t\u1edbi, c\u00e1c doanh nh\u00e2n kh\u00f4ng c\u1ea7n \u0111\u1ebfn n\u1ec1n gi\u00e1o d\u1ee5c \u0111\u1ea1i h\u1ecdc \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng trong th\u01b0\u01a1ng m\u1ea1i. Tuy nhi\u00ean, c\u00e1c k\u0129 n\u0103ng l\u00e3nh \u0111\u1ea1o v\u00e0 qu\u1ea3n l\u00fd \u0111\u01b0\u1ee3c gi\u1ea3ng d\u1ea1y trong ch\u01b0\u01a1ng tr\u00ecnh \u0111\u1ea1i h\u1ecdc c\u00f3 th\u1ec3 gi\u00fap c\u00e1c doanh nh\u00e2n thi\u1ebft l\u1eadp c\u00f4ng ty ngay t\u1eeb \u0111\u1ea7u, \u0111\u1ed3ng th\u1eddi tr\u00e1nh \u0111\u01b0\u1ee3c c\u00e1c t\u1ed5n th\u1ea5t cho ng\u01b0\u1eddi kh\u00e1c. N\u1ebfu kh\u00f4ng h\u1ecdc \u0111\u01b0\u1ee3c c\u00e1ch ti\u1ebfn h\u00e0nh nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng k\u0129 l\u01b0\u1ee1ng, b\u1ea1n s\u1ebd kh\u00f4ng bi\u1ebft \u0111\u01b0\u1ee3c t\u00ednh ch\u1ea5t ho\u1ea1t \u0111\u1ed9ng c\u1ee7a t\u1eebng y\u1ebfu t\u1ed1, v\u00e0 c\u00e1c k\u1ebft lu\u1eadn trong c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh gi\u1ea3ng d\u1ea1y th\u1ea1c s\u0129 l\u00e0 v\u00f4 \u00edch. Trong khi m\u1ed9t s\u1ed1 nh\u00e0 ph\u00ea b\u00ecnh gi\u00e1o d\u1ee5c kh\u0103ng kh\u0103ng r\u1eb1ng n\u00f3 ch\u1ec9 h\u1eefu \u00edch tr\u00ean m\u1ea1ng l\u01b0\u1edbi x\u00e3 h\u1ed9i, th\u00ec nh\u1eefng sinh vi\u00ean \u01b0u t\u00fa – nh\u1eefng ng\u01b0\u1eddi m\u1edf r\u1ed9ng quan \u0111i\u1ec3m c\u1ee7a m\u00ecnh ra th\u1ebf gi\u1edbi – c\u00f3 th\u1ec3 ph\u00e1t tri\u1ec3n c\u00e1c c\u00f4ng c\u1ee5 c\u1ea7n thi\u1ebft trong \u0111\u1ea5u tr\u01b0\u1eddng th\u01b0\u01a1ng m\u1ea1i.<\/span><\/span><\/p>\n

\"\"<\/p>\n

Theo \u0111u\u1ed5i n\u1ec1n gi\u00e1o d\u1ee5c \u0111a d\u1ea1ng.<\/span><\/strong>
\n\u0110\u1ed1i v\u1edbi nh\u1eefng ng\u01b0\u1eddi th\u1ef1c s\u1ef1 quan t\u00e2m \u0111\u1ebfn vi\u1ec7c li\u1ec7u b\u1eb1ng th\u1ea1c s\u0129 kinh t\u1ebf c\u00f3 t\u1ea1o ra m\u1ed9t doanh nh\u00e2n gi\u1ecfi hay kh\u00f4ng, \u0111\u00e1ng \u0111\u1ec3 ta xem x\u00e9t t\u00ednh h\u1eefu \u00edch c\u1ee7a n\u00f3 khi k\u1ebft h\u1ee3p v\u1edbi n\u1ec1n gi\u00e1o d\u1ee5c \u0111a d\u1ea1ng h\u01a1n. L\u1ea5y v\u00ed d\u1ee5, n\u1ebfu b\u1ea1n c\u00f3 b\u1eb1ng c\u1eed nh\u00e2n v\u1ec1 k\u1ef9 thu\u1eadt m\u00e1y t\u00ednh ho\u1eb7c m\u1ed9t l\u0129nh v\u1ef1c t\u01b0\u01a1ng t\u1ef1 m\u00e0 h\u1ea7u nh\u01b0 kh\u00f4ng li\u00ean quan \u0111\u1ebfn kinh doanh, vi\u1ec7c l\u1ea5y \u0111\u01b0\u1ee3c b\u1eb1ng th\u1ea1c s\u0129 kinh t\u1ebf l\u00e0 m\u1ed9t c\u00e1ch tuy\u1ec7t v\u1eddi \u0111\u1ec3 n\u00e2ng cao v\u00e0 t\u1ed1i \u01b0u h\u00f3a c\u00e1c k\u0129 n\u0103ng c\u1ee7a b\u1ea1n cho m\u00f4i tr\u01b0\u1eddng kinh doanh. Cho d\u00f9 b\u1ea1n \u0111ang c\u1ed1 g\u1eafng l\u1eadp nghi\u1ec7p hay \u0111ang theo \u0111u\u1ed5i th\u1ee9 g\u00ec \u0111\u00f3 kh\u00f4ng li\u00ean quan \u0111\u1ebfn th\u1ecb tr\u01b0\u1eddng c\u1ea1nh tranh, th\u00ec vi\u1ec7c y\u00eau c\u1ea7u \u0111a d\u1ea1ng trong gi\u00e1o d\u1ee5c v\u1eabn lu\u00f4n c\u00f3 gi\u00e1 tr\u1ecb. C\u00f3 r\u1ea5t nhi\u1ec1u l\u00fd do thu h\u00fat c\u00e1c doanh nh\u00e2n t\u01b0\u01a1ng lai l\u1ea5y b\u1eb1ng th\u1ea1c s\u0129, nh\u01b0ng \u0111\u1eebng cho ph\u00e9p b\u1ea3n th\u00e2n c\u00f3 ni\u1ec1m tin sai l\u1ea7m r\u1eb1ng t\u1ea5m b\u1eb1ng quan tr\u1ecdng h\u01a1n vi\u1ec7c c\u00e1ch \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c n\u00f3. N\u1ebfu b\u1ea1n h\u0103ng h\u00e1i h\u1ecdc t\u1eadp th\u00ec s\u1ebd c\u1ea3m th\u1ea5y tin t\u01b0\u1edfng b\u1ea3n th\u00e2n c\u00f3 th\u1ec3 g\u1eb7t h\u00e1i \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng h\u01a1n. Cu\u1ed1i c\u00f9ng th\u00ec, t\u1ea5m b\u1eb1ng th\u1ea1c s\u0129 c\u00f3 th\u1ec3 kh\u00f4ng c\u1ea7n thi\u1ebft cho t\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi, nh\u01b0ng n\u00f3 l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 h\u1eefu \u00edch cho nh\u1eefng doanh nh\u00e2n mu\u1ed1n c\u00f3 kh\u1edfi \u0111\u1ea7u \u0111\u00fang \u0111\u1eafn cho doanh nghi\u1ec7p c\u1ee7a h\u1ecd.<\/span><\/p>\n

www.entrepreneur.com<\/span><\/strong><\/p>\n

C\u00e1c kh\u00f3a h\u1ecdc c\u00f9ng ch\u1ee7 \u0111\u1ec1<\/span><\/strong><\/em><\/p>\n

M\u1eddi b\u1ea1n tham kh\u1ea3o:<\/p>\n

DIGITAL MARKETING D\u00c0NH CHO CH\u1ee6 DOANH NGHI\u1ec6P, CEO V\u00c0 STARTUP<\/a><\/strong><\/span> (GV: Greg Gottfried<\/a><\/strong><\/span>)<\/p>\n