{"id":3944,"date":"2019-12-06T17:48:54","date_gmt":"2019-12-06T10:48:54","guid":{"rendered":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/?p=3944"},"modified":"2022-10-15T22:47:46","modified_gmt":"2022-10-15T15:47:46","slug":"8-dieu-can-biet-khi-bat-dau-khoi-nghiep","status":"publish","type":"post","link":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/8-dieu-can-biet-khi-bat-dau-khoi-nghiep\/","title":{"rendered":"8 \u0111i\u1ec1u c\u1ea7n bi\u1ebft khi b\u1eaft \u0111\u1ea7u kh\u1edfi nghi\u1ec7p"},"content":{"rendered":"

Ng\u01b0\u1eddi s\u00e1ng l\u1eadp Bluemercury – Marla Beck , v\u00e0 nh\u1eefng nh\u00e0 s\u00e1ng l\u1eadp th\u00e0nh c\u00f4ng kh\u00e1c chia s\u1ebb l\u1eddi khuy\u00ean d\u00e0nh cho c\u00e1c doanh nh\u00e2n \u0111\u1ea7y tham v\u1ecdng.<\/span><\/p>\n

The Oracles\u00a0<\/strong>– nh\u00f3m \u0111i\u1ec1u h\u00e0nh h\u00e0ng \u0111\u1ea7u d\u00e0nh cho c\u00e1c doanh nh\u00e2n<\/em><\/p>\n

\u0110\u1ec3 b\u1eaft \u0111\u1ea7u kh\u1edfi d\u1ef1ng m\u1ed9t doanh nghi\u1ec7p, kh\u00f4ng g\u00ec c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n chu\u1ea9n b\u1ecb h\u1ebft t\u1ea5n t\u1ea7n t\u1eadt nh\u01b0ng b\u1ea1n c\u00f3 th\u1ec3 h\u1ecdc h\u1ecfi t\u1eeb xung quanh. Ch\u00fang t\u00f4i \u0111\u00e3 ph\u1ecfng v\u1ea5n t\u00e1m ng\u01b0\u1eddi, bao g\u1ed3m c\u00e1c nh\u00e0 s\u00e1ng l\u1eadp v\u00e0 nh\u00e0 c\u1ed1 v\u1ea5n trong The Oracles, nh\u1eefng \u0111i\u1ec1u h\u1ecd \u01b0\u1edbc m\u00e0 h\u1ecd bi\u1ebft \u0111\u01b0\u1ee3c khi b\u1eaft \u0111\u1ea7u t\u1ea1o d\u1ef1ng doanh nghi\u1ec7p:<\/span><\/p>\n

1. Nh\u1eadn ra kinh doanh l\u00e0 m\u1ed9t cu\u1ed9c ch\u1ea1y \u0111ua.<\/span><\/strong><\/p>\n

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Nasdaq \u0111\u00e3 b\u1ecb s\u1eadp m\u1ed9t n\u0103m sau khi ch\u00fang t\u00f4i kh\u1edfi d\u1ef1ng n\u00ean Bluemercury. Trong m\u1ed9t n\u0103m r\u01b0\u1ee1i, ch\u00fang t\u00f4i kh\u00f4ng t\u00ecm ra c\u00e1ch \u0111\u1ec3 t\u0103ng v\u1ed1n v\u00e0 bu\u1ed9c ph\u1ea3i x\u00e2y d\u1ef1ng doanh nghi\u1ec7p ri\u00eang b\u1eb1ng doanh thu v\u00e0 d\u00f2ng ti\u1ec1n. V\u00e0 cho \u0111\u1ebfn nay c\u00f4ng ty \u0111\u00e3 ph\u1ea3i tr\u1ea3i qua hai cu\u1ed9c suy tho\u00e1i. C\u00f3 nhi\u1ec1u doanh nh\u00e2n ch\u1ec9 ch\u00fa tr\u1ecdng v\u00e0o vi\u1ec7c s\u1ebd r\u1eddi doanh nghi\u1ec7p v\u00e0 kh\u1edfi d\u1ef1ng c\u00f4ng ty ri\u00eang trong m\u1ed9t v\u00e0i n\u0103m. Nh\u01b0ng m\u1ecdi th\u1ee9 trong cu\u1ed9c s\u1ed1ng hi\u1ebfm khi \u0111\u01b0\u1ee3c nh\u01b0 ta mong \u0111\u1ee3i. V\u00ec th\u1ebf, ta n\u00ean t\u1eadp trung v\u00e0o vi\u1ec7c x\u00e2y d\u1ef1ng m\u1ed9t c\u00f4ng ty xu\u1ea5t s\u1eafc l\u00e2u d\u00e0i. H\u00e3y nh\u1edb r\u1eb1ng kinh doanh l\u00e0 m\u1ed9t cu\u1ed9c \u0111ua marathon, kh\u00f4ng ph\u1ea3i ch\u1ea1y n\u01b0\u1edbc r\u00fat – Marla Beck, \u0111\u1ed3ng s\u00e1ng l\u1eadp v\u00e0 CEO c\u1ee7a Bluemercury, \u0111\u01b0\u1ee3c mua l\u1ea1i b\u1edfi Macy, v\u1edbi gi\u00e1 210 tri\u1ec7u USD; ng\u01b0\u1eddi t\u1ea1o ra m\u1ef9 ph\u1ea9m M-61 Skincare v\u00e0 Lune + Aster<\/strong><\/em><\/span><\/span><\/p>\n

2. \u0110\u1ea3m b\u1ea3o nhu c\u1ea7u cho s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n.<\/span><\/strong><\/p>\n

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\nKinh doanh \u0111\u00f2i h\u1ecfi ph\u1ea3i l\u00e0m vi\u1ec7c ch\u0103m ch\u1ec9 h\u01a1n v\u00e0 t\u1ef1 h\u1ecdc h\u1ecfi nhi\u1ec1u h\u01a1n b\u1ea1n t\u01b0\u1edfng t\u01b0\u1ee3ng. N\u00f3 mang l\u1ea1i nh\u1eefng ph\u1ea7n th\u01b0\u1edfng h\u1ea5p d\u1eabn, nh\u01b0ng l\u1ea1i kh\u00f4ng c\u00f3 g\u00ec l\u00e0 \u0111\u1ea3m b\u1ea3o. Khi b\u1ea1n qu\u00e1 c\u0103ng th\u1eb3ng v\u00ec h\u1ebft s\u1ea1ch ti\u1ec1n v\u00e0 mu\u1ed1n ngh\u1ec9 vi\u1ec7c, h\u00e3y nh\u1edb r\u1eb1ng b\u00e1n h\u00e0ng c\u00f3 th\u1ec3 kh\u00f4ng kh\u1eafc ph\u1ee5c \u0111\u01b0\u1ee3c t\u1ea5t c\u1ea3 c\u00e1c v\u1ea5n \u0111\u1ec1, nh\u01b0ng b\u1ea1n l\u1ea1i kh\u00f4ng th\u1ec3 l\u00e0m g\u00ec \u0111\u01b0\u1ee3c n\u1ebfu thi\u1ebfu n\u00f3. <\/span><\/p>\n

C\u00e1c c\u00f4ng ty ph\u00e1t tri\u1ec3n m\u1ea1nh th\u01b0\u1eddng t\u1eadp trung v\u00e0o l\u1ee3i nhu\u1eadn \u0111\u1ec3 \u1ee9ng ph\u00f3 v\u1edbi c\u00e1c s\u1ef1 vi\u1ec7c kh\u00f4ng l\u01b0\u1eddng tr\u01b0\u1edbc nh\u01b0 suy tho\u00e1i kinh t\u1ebf. Tr\u01b0\u1edbc khi b\u1eaft \u0111\u1ea7u kinh doanh, h\u00e3y nghi\u00ean c\u1ee9u v\u00e0 n\u1eafm ch\u1eafc c\u00e1c con s\u1ed1 c\u1ee7a doanh nghi\u1ec7p, ch\u1eafc ch\u1eafn r\u1eb1ng c\u00f3 m\u1ed9t th\u1ecb tr\u01b0\u1eddng ph\u00f9 h\u1ee3p v\u00e0 nhu c\u1ea7u d\u00e0nh cho s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n. B\u00e1n th\u00ec n\u00ean c\u00f3 l\u00e3i, v\u00e0 l\u00e3i su\u1ea5t l\u00fd t\u01b0\u1edfng l\u00e0 50%. Sau \u0111\u00f3 b\u1ea1n s\u1ebd c\u00f3 ti\u1ec1n \u0111\u1ec3 thu\u00ea nh\u00e2n vi\u00ean h\u1ea1ng A cho m\u00ecnh, v\u00e0 b\u1ea1n s\u1ebd c\u00f3 th\u1eddi gian l\u00e0m c\u00f4ng vi\u1ec7c kh\u00e1c. Ghi ch\u00e9p l\u1ea1i m\u1ecdi th\u1ee9 v\u00e0 x\u00e2y d\u1ef1ng h\u1ec7 th\u1ed1ng c\u1ee7a ch\u00ednh m\u00ecnh, v\u00ec v\u1eady b\u1ea5t c\u1ee9 ai c\u0169ng c\u00f3 th\u1ec3 l\u00e0m thay c\u00f4ng vi\u1ec7c c\u1ee7a b\u1ea1n. Nh\u01b0ng tr\u01b0\u1edbc ti\u00ean h\u00e3y h\u1ecdc c\u00e1ch b\u00e1n h\u00e0ng!\u00a0– MeadMatt Mead, ng\u01b0\u1eddi s\u00e1ng l\u1eadp v\u00e0 CEO c\u1ee7a Mead Technology Group, EpekData v\u00e0 BrandLync<\/em><\/strong><\/span><\/p>\n

3. Hi\u1ec3u r\u00f5 r\u1eb1ng l\u1ea7n \u0111\u1ea7u kh\u00f4ng ph\u1ea3i l\u00fac n\u00e0o c\u0169ng l\u00e0m \u0111\u00fang.<\/span><\/strong><\/p>\n

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\u0110\u1eebng trong t\u00ecnh tr\u1ea1ng ch\u1ec9 thu th\u1eadp th\u00f4ng tin. C\u00e1ch duy nh\u1ea5t \u0111\u1ec3 ti\u1ebfn b\u1ed9 l\u00e0 th\u1ef1c thi – ph\u1ea3i h\u00e0nh \u0111\u1ed9ng ngay.\u00a0Sau \u0111\u00f3, b\u1ea1n ph\u1ea3i ph\u00e2n t\u00edch k\u1ebft qu\u1ea3 nhanh ch\u00f3ng v\u00e0 thay \u0111\u1ed5i n\u1ebfu c\u1ea7n thi\u1ebft. C\u00f3 th\u1ec3 b\u1ea1n s\u1ebd kh\u00f4ng \u0111\u00fang l\u1ea7n \u0111\u1ea7u ti\u00ean – ho\u1eb7c th\u1eadm ch\u00ed l\u00e0 l\u1ea7n th\u1ee9 hai ho\u1eb7c th\u1ee9 ba. Nh\u01b0ng b\u1ea1n c\u00f3 th\u1ec3 t\u1eadp trung v\u00e0o m\u1ea5u ch\u1ed1t n\u1ebfu b\u1ea1n nhanh nh\u1eb9n. \u0110\u1ec3 tr\u00e1nh t\u00ecnh tr\u1ea1ng qu\u00e1 t\u1ea3i, h\u00e3y t\u00ecm c\u00e1ch ki\u1ebfm ti\u1ec1n nhanh ch\u00f3ng v\u00e0 ti\u1ec1n ph\u1ea3i \u0111\u01b0\u1ee3c tr\u1ea3 tr\u01b0\u1edbc. \u0110i\u1ec1u b\u1ea1n c\u1ea7n l\u00e0m l\u00e0 c\u00f3 c\u00e0ng nhi\u1ec1u ti\u1ec1n m\u1eb7t c\u00e0ng t\u1ed1t, \u0111\u1ec3 d\u1ec5 \u0111\u1ed1i ph\u00f3 v\u1edbi r\u1ee7i ro trong t\u00ednh to\u00e1n. B\u1ea1n kh\u00f4ng th\u1ec3 c\u00f3 b\u1ec1 n\u1ed5i n\u1ebfu nh\u01b0 thi\u1ebfu ph\u1ea7n ch\u00ecm. H\u00e3y \u0111\u1ea7u t\u01b0 v\u00e0o ch\u00ednh b\u1ea3n th\u00e2n v\u00e0 t\u1ef1 tin v\u1eadn d\u1ee5ng n\u00f3. Khi b\u1ea1n “th\u1ea5t b\u1ea1i”, h\u00e3y xem x\u00e9t l\u1ea1i c\u00e1c ph\u1ea3n h\u1ed3i. M\u1ed7i khi v\u1eadn d\u1ee5ng m\u1ed9t s\u1ed1 l\u00fd thuy\u1ebft v\u00e0o th\u1ef1c t\u1ebf, b\u1ea1n s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c ph\u1ea3n h\u1ed3i, th\u1ee9 s\u1ebd gi\u00fap b\u1ea1n c\u1ea3i thi\u1ec7n h\u01a1n. Th\u1ea5t b\u1ea1i th\u1eadt s\u1ef1 \u0111\u00f3 l\u00e0 ch\u1ec9 khi b\u1ea1n b\u1ecf cu\u1ed9c\u00a0 – Joshua Harris, ng\u01b0\u1eddi s\u00e1ng l\u1eadp Secrets Secrets; gi\u1ea3ng d\u1ea1y cho doanh nh\u00e2n v\u1ec1 kh\u1edfi \u0111\u1ea7u, ph\u00e1t tri\u1ec3n v\u00e0 m\u1edf r\u1ed9ng quy m\u00f4 c\u00e1c c\u01a1 quan ti\u1ebfp th\u1ecb gi\u00fap doanh nghi\u1ec7p ph\u00e1t tri\u1ec3n<\/em><\/strong> <\/span><\/p>\n

4. H\u00e3y ki\u00ean nh\u1eabn v\u00e0 \u0111\u1ea3m b\u1ea3o b\u1ea1n c\u00f3 \u0111\u1ee7 kinh ph\u00ed.<\/span><\/strong><\/p>\n

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B\u1ea5t c\u1ee9 ai khi b\u1eaft \u0111\u1ea7u t\u1ea1o d\u1ef1ng doanh nghi\u1ec7p c\u0169ng n\u00ean t\u00ecm hi\u1ec3u s\u00e2u h\u01a1n v\u1ec1 d\u00f2ng th\u1eddi gian v\u00e0 kinh ph\u00ed c\u1ea7n thi\u1ebft \u0111\u1ec3 t\u1ed3n t\u1ea1i trong giai \u0111o\u1ea1n kh\u1edfi nghi\u1ec7p. T\u00f4i \u01b0\u1edbc g\u00ec tr\u01b0\u1edbc \u0111\u00e2y t\u00f4i n\u1eafm \u0111\u01b0\u1ee3c th\u1eddi gian bao l\u00e2u \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee9c doanh thu gi\u00fap doanh nghi\u1ec7p ph\u00e1t tri\u1ec3n. G\u1ea7n m\u1ed9t n\u1eeda trong s\u1ed1 nh\u1eefng doanh nghi\u1ec7p nh\u1ecf th\u1ea5t b\u1ea1i l\u00e0 do h\u1ecd kh\u00f4ng c\u00f3 \u0111\u1ee7 kinh ph\u00ed. Vi\u1ec7c l\u1eadp\u00a0k\u1ebf ho\u1ea1ch \u0111\u1ec3 t\u1ea1o ra l\u1ee3i nhu\u1eadn v\u00e0 \u0111\u1ea3m b\u1ea3o v\u1ec1 ngu\u1ed3n t\u00e0i tr\u1ee3 d\u1ef1 ph\u00f2ng\u00a0s\u1ebd m\u1ea5t nhi\u1ec1u th\u1eddi gian h\u01a1n d\u1ef1 ki\u1ebfn. T\u1eebng d\u00f2ng th\u1eddi gian d\u00e0nh cho kh\u1edfi nghi\u1ec7p l\u00e0 kh\u00e1c nhau, v\u00e0 s\u1ebd lu\u00f4n lu\u00f4n c\u00f3 kh\u1ea3 n\u0103ng th\u1ea5t b\u1ea1i. Nh\u01b0ng n\u1ebfu b\u1ea1n trang b\u1ecb \u0111\u1ea7y \u0111\u1ee7 kinh ph\u00ed, kh\u1ea3 n\u0103ng th\u1ea5t b\u1ea1i s\u1ebd gi\u1ea3m thi\u1ec3u r\u1ea5t \u0111\u00e1ng k\u1ec3 – Guy Sheetrit,\u00a0Gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh Over The Top SEO, ng\u01b0\u1eddi cung c\u1ea5p c\u00e1c gi\u1ea3i ph\u00e1p ti\u1ebfp th\u1ecb SEO d\u00e0nh cho c\u00e1c c\u00f4ng ty th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, \u0111\u1ecba ph\u01b0\u01a1ng v\u00e0 Fortune 500.\u00a0<\/strong><\/em> <\/span><\/p>\n

5. \u0110\u1eebng quan t\u00e2m b\u1ea1n \u0111ang mu\u1ed1n b\u00e1n g\u00ec.<\/span><\/strong><\/p>\n

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C\u00f3 r\u1ea5t nhi\u1ec1u doanh nh\u00e2n t\u1eadp trung v\u00e0o vi\u1ec7c ti\u1ebfp th\u1ecb v\u00e0 b\u00e1n h\u00e0ng \u0111\u1ebfn n\u1ed7i b\u1ecf b\u00ea vi\u1ec7c t\u00ecm hi\u1ec3u s\u00e2u v\u1ec1 nhu c\u1ea7u kh\u00e1ch h\u00e0ng . C\u00e1c c\u00f4ng ty c\u00f3 l\u1ee3i nhu\u1eadn lu\u00f4n hi\u1ec3u r\u00f5 v\u1ec1 kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd. Th\u1ee9 h\u1ecd b\u00e1n \u0111\u01b0\u1ee3c t\u1ea1o ra t\u1eeb c\u00e1c gi\u00e1 tr\u1ecb v\u00e0 k\u1ebft qu\u1ea3 thu \u0111\u01b0\u1ee3c nh\u1edd nghi\u00ean c\u1ee9u kh\u00e1ch h\u00e0ng. H\u00e3y l\u00e0 m\u1ed9t ng\u01b0\u1eddi ham h\u1ecdc h\u1ecfi, \u0111\u1eebng cho r\u1eb1ng b\u1ea1n \u0111\u00e3 bi\u1ebft t\u1ea5t c\u1ea3 m\u00e0 t\u00f9y c\u01a1 \u1ee9ng bi\u1ebfn. H\u00e3y l\u1eadp k\u1ebf ho\u1ea1ch ti\u1ebfp thu \u0111\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 c\u00e1c v\u1ea5n \u0111\u1ec1 v\u00e0 mong mu\u1ed1n c\u1ee7a \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u00e0 b\u1ea1n \u0111ang h\u01b0\u1edbng \u0111\u1ebfn. Kh\u00f4ng qu\u00e1 mu\u1ed9n \u0111\u1ec3 t\u00ecm ra m\u1ea5u ch\u1ed1t,\u00a0m\u1edf r\u1ed9ng ho\u1eb7c \u0111i\u1ec1u ch\u1ec9nh s\u1ea3n ph\u1ea9m theo ch\u00ednh x\u00e1c nh\u1eefng g\u00ec kh\u00e1ch h\u00e0ng mong mu\u1ed1n. V\u00e0 khi th\u1ef1c hi\u1ec7n \u0111\u01b0\u1ee3c \u0111i\u1ec1u \u0111\u00f3, c\u00f4ng ty c\u1ee7a b\u1ea1n s\u1ebd l\u00e0 m\u1ed9t trong s\u1ed1 hi\u1ebfm c\u00f4ng ty kh\u00f4ng c\u1ea7n b\u00e1n s\u1ea3n ph\u1ea9m, v\u00ec kh\u00e1ch h\u00e0ng s\u1ebd t\u1ef1 t\u00ecm mua – David Newman, t\u00e1c gi\u1ea3 cu\u1ed1n s\u00e1ch b\u00e1n ch\u1ea1y nh\u1ea5t “Do it! Marketing”, ng\u01b0\u1eddi s\u00e1ng t\u1ea1o\u00a0Speaker Profit Formula, ng\u01b0\u1eddi d\u1eabn ch\u01b0\u01a1ng tr\u00ecnh podcast c\u1ee7a 50 doanh nghi\u1ec7p d\u1eabn \u0111\u1ea7u tr\u00ean iTunes\u00a0\u201cThe Speaking Show\u201d, k\u1ebft n\u1ed1i v\u1edbi David tr\u00ean Facebook.<\/strong><\/em><\/span><\/p>\n

6. Chu\u1ea9n b\u1ecb th\u1eadt k\u0129 \u0111\u1ec3 t\u00ecm ra m\u1ea5u ch\u1ed1t v\u00e0 t\u00e1i th\u1ef1c hi\u1ec7n.<\/span><\/strong><\/p>\n

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\nNh\u1eefng b\u00e0i h\u1ecdc b\u1ea1n h\u1ecdc \u0111\u01b0\u1ee3c t\u1eeb vi\u1ec7c th\u00e0nh l\u1eadp m\u1ed9t doanh nghi\u1ec7p l\u00e0 th\u1ee9 \u1edf tr\u01b0\u1eddng d\u1ea1y kinh doanh kh\u00f4ng th\u1ec3 d\u1ea1y. Cho d\u00f9 k\u1ebf ho\u1ea1ch kinh doanh c\u00f3 ho\u00e0n h\u1ea3o \u0111\u1ebfn \u0111\u00e2u, m\u00e0 khi b\u1ea1n ph\u1ea3i gi\u1ea3i quy\u1ebft c\u00e1c v\u1ea5n \u0111\u1ec1 v\u1ec1 con ng\u01b0\u1eddi, \u00fd t\u01b0\u1edfng v\u00e0 th\u1ecb tr\u01b0\u1eddng, th\u00ec m\u1ecdi th\u1ee9 s\u1ebd r\u1ed1i tung l\u00ean. B\u00e0i h\u1ecdc \u0111\u1ea7u ti\u00ean l\u00e0 xem x\u00e9t k\u0129 ng\u01b0\u1eddi \u0111\u1ed3ng h\u00e0nh c\u00f9ng b\u1ea1n. H\u00e3y \u0111\u1ea3m b\u1ea3o h\u1ecd c\u00f3 c\u00e1c t\u00ednh ch\u1ea5t t\u1ed1t, \u1ed5n \u0111\u1ecbnh v\u1ec1 t\u00e0i ch\u00ednh v\u00e0 lu\u00f4n s\u1eb5n s\u00e0ng l\u00e0m vi\u1ec7c h\u00e0ng gi\u1edd li\u1ec1n. V\u00e0 h\u1ecd c\u0169ng c\u1ea7n ph\u1ea3i t\u1ef1 mua c\u1ed5 ph\u1ea7n c\u00f4ng ty. B\u00e0i h\u1ecdc th\u1ee9 hai, \u0111\u1eebng n\u00ean ph\u1ee9c t\u1ea1p h\u00f3a m\u00f4 h\u00ecnh kinh doanh ho\u1eb7c d\u00f2ng s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n. K\u1ebf ho\u1ea1ch c\u00e0ng \u0111\u01a1n gi\u1ea3n,v\u00e0 \u0111\u01b0\u1ee3c ho\u00e0n th\u00e0nh t\u1ed1t l\u00e0 ho\u00e0n h\u1ea3o nh\u1ea5t.\u00a0 V\u00e0 cu\u1ed1i c\u00f9ng l\u00e0 h\u00e3y chu\u1ea9n b\u1ecb th\u1eadt k\u0129 \u0111\u1ec3 t\u00ecm ra m\u1ea5u ch\u1ed1t m\u1ed9t c\u00e1ch nhanh ch\u00f3ng d\u1ef1a tr\u00ean s\u1ef1 thay \u0111\u1ed5i c\u1ee7a th\u1ecb tr\u01b0\u1eddng nhu c\u1ea7u. H\u00e3y ti\u1ebfp thu v\u00e0 hi\u1ec3u r\u00f5 kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh –\u00a0Peter Hernandez, ch\u1ee7 t\u1ecbch khu v\u1ef1c mi\u1ec1n T\u00e2y t\u1ea1i Douglas Elliman; ng\u01b0\u1eddi s\u00e1ng l\u1eadp v\u00e0 ch\u1ee7 t\u1ecbch c\u1ee7a\u00a0Teles Properties.<\/em><\/strong><\/span><\/p>\n

7. H\u00e3y l\u1eafng nghe kh\u00e1ch h\u00e0ng.<\/span><\/strong><\/p>\n

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\nTheo quan \u0111i\u1ec3m truy\u1ec1n th\u1ed1ng, c\u00e1ch kh\u1edfi d\u1ef1ng doanh nghi\u1ec7p l\u00e0 t\u1eadp trung v\u00e0o k\u1ebf ho\u1ea1ch kinh doanh v\u00e0 s\u1ea3n ph\u1ea9m. Nh\u01b0ng khi t\u00f4i t\u1ea1o d\u1ef1ng The Boutique Hub, t\u00f4i \u0111\u00e3 h\u1ecdc \u0111\u01b0\u1ee3c r\u1eb1ng vi\u1ec7c x\u00e1c \u0111\u1ecbnh s\u1ea3n ph\u1ea9m kh\u1ea3 thi t\u1ed1i thi\u1ec3u,\u00a0tri\u1ec3n khai v\u00e0 ti\u1ebfp nh\u1eadn ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng nhanh ch\u00f3ng l\u00e0 \u0111i\u1ec1u quan tr\u1ecdng nh\u1ea5t. Trong ph\u00e9p l\u1eb7p \u0111\u1ea7u ti\u00ean, t\u00f4i \u0111\u00e3 b\u1eaft \u0111\u1ea7u m\u1ed9t k\u1ebf ho\u1ea1ch kinh doanh v\u00e0 s\u1ea3n ph\u1ea9m c\u00f3 \u00fd ngh\u0129a v\u1edbi ri\u00eang t\u00f4i,\u00a0 nh\u01b0ng n\u00f3 l\u1ea1i kh\u00f4ng ph\u00f9 h\u1ee3p v\u1edbi th\u1ecb tr\u01b0\u1eddng. \u0110i\u1ec1u n\u00e0y \u0111\u00e3 su\u00fdt gi\u1ebft ch\u1ebft doanh nghi\u1ec7p c\u1ee7a ch\u00fang t\u00f4i. V\u00e0 t\u00f4i\u00a0b\u1eaft \u0111\u1ea7u l\u1ea1i b\u1eb1ng vi\u1ec7c nhanh ch\u00f3ng t\u00ecm ki\u1ebfm nhu c\u1ea7u kh\u00e1ch h\u00e0ng. Sau \u0111\u00f3 t\u00f4i cung c\u1ea5p nh\u1eefng s\u1ea3n ph\u1ea9m m\u00e0 th\u1eadm ch\u00ed kh\u00f4ng h\u1ec1 c\u00f3 m\u1ee9c gi\u00e1, chi ti\u1ebft ho\u1eb7c b\u1ed1 c\u1ee5c ph\u00f9 h\u1ee3p. V\u00ec mu\u1ed1n h\u1ecdc h\u1ecfi t\u1eeb c\u00e1c kh\u00e1ch h\u00e0ng, t\u00f4i \u0111\u00e3 cho ra r\u1ea5t \u00edt s\u1ea3n ph\u1ea9m nh\u01b0 v\u1eady \u0111\u1ec3 gi\u1ea3m thi\u1ec3u s\u1ef1 t\u1ed1n k\u00e9m. V\u00e0 m\u1ed9t khi ta c\u00f3 s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p v\u1edbi th\u1ecb tr\u01b0\u1eddng, ta ch\u1ec9 c\u1ea7n th\u00eam th\u1eaft v\u00e0i chi ti\u1ebft \u0111\u1ec3 ph\u00e1t tri\u1ec3n n\u00f3. H\u00e3y lu\u00f4n nh\u1edb r\u1eb1ng, kh\u00e1ch h\u00e0ng m\u1edbi l\u00e0 ng\u01b0\u1eddi quy\u1ebft \u0111\u1ecbnh s\u1ef1 ho\u1ea1t \u0111\u1ed9ng c\u1ee7a doanh nghi\u1ec7p b\u1ea1n, ch\u1ee9 kh\u00f4ng ph\u1ea3i \u1edf k\u1ebf ho\u1ea1ch kinh doanh. Tr\u01b0\u1edbc ti\u00ean h\u00e3y nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, sau \u0111\u00f3 h\u1eb5ng th\u1ef1c hi\u1ec7n –\u00a0<\/span>Ashley Alderson, ng\u01b0\u1eddi s\u00e1ng l\u1eadp v\u00e0 CEO c\u1ee7a The Boutique Hub; ng\u01b0\u1eddi s\u1ed1ng s\u00f3t sau c\u0103n b\u1ec7nh ung th\u01b0, l\u00e0 di\u1ec5n gi\u1ea3 \u0111\u1ea7y \u0111\u1ed9ng l\u1ef1c, m\u1ed9t doanh nh\u00e2n v\u1edbi t\u00e0i kho\u1ea3n b\u1ea3y con s\u1ed1, v\u00e0 ch\u1ee7 c\u1ee7a ch\u01b0\u01a1ng tr\u00ecnh “Chat Boutique”<\/strong><\/em><\/p>\n

8. Gi\u1ea3i quy\u1ebft kh\u00f3 kh\u0103n.<\/span><\/strong><\/p>\n

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\nH\u00e3y lu\u00f4n t\u1ef1 h\u1ecfi v\u1ec1 y\u1ebfu t\u1ed1 c\u1ea7n thi\u1ebft ho\u1eb7c c\u00e1c v\u1ea5n \u0111\u1ec1 v\u1ec1 s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n., B\u1ea1n n\u00ean xem x\u00e9t l\u1ea1i \u00fd t\u01b0\u1edfng c\u1ee7a m\u00ecnh n\u1ebfu nh\u01b0 kh\u00f4ng c\u00f3 nhu c\u1ea7u ho\u1eb7c s\u1ef1 quan t\u00e2m t\u1eeb th\u1ecb tr\u01b0\u1eddng.\u00a0T\u00f4i b\u1eaft \u0111\u1ea7u c\u00f4ng vi\u1ec7c kinh doanh \u0111\u1ea7u ti\u00ean c\u1ee7a m\u00ecnh v\u00ec t\u00f4i c\u1ea7n m\u1ed9t c\u00f4ng c\u1ee5 \u0111\u1ec3 t\u1ef1 \u0111\u1ed9ng g\u1eedi email h\u00e0ng lo\u1ea1t .V\u00ec t\u00f4i \u0111\u00e3 c\u00f3 m\u1ed9t s\u1ed1 k\u1ef9 n\u0103ng l\u1eadp tr\u00ecnh, n\u00ean t\u00f4i \u0111\u00e3 t\u1ef1 s\u00e1ng t\u1ea1o ra n\u00f3. V\u00e0 h\u00f3a ra, nhi\u1ec1u ng\u01b0\u1eddi kh\u00e1c c\u0169ng c\u00f3 nhu c\u1ea7u t\u01b0\u01a1ng t\u1ef1. H\u01a1n 20 n\u0103m sau, c\u00f4ng ty GetResponse c\u1ee7a t\u00f4i \u0111\u00e3 c\u00f3 h\u01a1n 350.000 kh\u00e1ch h\u00e0ng.\u00a0T\u00f4i \u0111\u00e3 th\u00e0nh l\u1eadp c\u00f4ng ty th\u1ee9 hai ClickMeeting tr\u00ean c\u00f9ng m\u1ed9t n\u1ec1n t\u1ea3ng. T\u1ea1i GetResponse, ch\u00fang t\u00f4i c\u1ea7n c\u1ea3i thi\u1ec7n truy\u1ec1n th\u00f4ng v\u1edbi nh\u00f3m ph\u00e2n t\u00e1n to\u00e0n c\u1ea7u. Ch\u00fang t\u00f4i\u00a0\u0111\u00e3 t\u1ef1 x\u00e2y d\u1ef1ng m\u1ed9t gi\u1ea3i ph\u00e1p \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a ch\u00ednh m\u00ecnh. Hi\u1ec7n nay ClickMeeting \u0111\u00e3 c\u00f3 m\u1eb7t \u1edf h\u01a1n 160 qu\u1ed1c gia v\u00e0 ph\u1ee5c v\u1ee5 h\u01a1n 100.000 kh\u00e1ch h\u00e0ng –\u00a0Simon Grabowski,\u00a0ng\u01b0\u1eddi s\u00e1ng l\u1eadp v\u00e0 CEO c\u1ee7a ClickMeeting<\/em><\/strong> <\/span><\/p>\n

B\u1ea1n mu\u1ed1n chia s\u1ebb nh\u1eefng hi\u1ec3u bi\u1ebft c\u1ee7a m\u00ecnh trong b\u00e0i vi\u1ebft ti\u1ebfp theo? H\u00e3y tham gia The Oracles, nh\u00f3m \u0111i\u1ec1u h\u00e0nh c\u1ee7a c\u00e1c doanh nh\u00e2n h\u00e0ng \u0111\u1ea7u th\u1ebf gi\u1edbi, nh\u1eefng ng\u01b0\u1eddi chia s\u1ebb chi\u1ebfn l\u01b0\u1ee3c th\u00e0nh c\u00f4ng c\u1ee7a m\u00ecnh gi\u00fap c\u00e1c doanh nh\u00e2n ph\u00e1t tri\u1ec3n doanh nghi\u1ec7p v\u00e0 x\u00e2y d\u1ef1ng cu\u1ed9c s\u1ed1ng t\u1ed1t h\u01a1n. \u0110\u0103ng k\u00fd \u1edf \u0111\u00e2y<\/a>.<\/span><\/p>\n

www.entrepreneur.com<\/span><\/strong><\/p>\n

C\u00e1c kh\u00f3a h\u1ecdc c\u00f9ng ch\u1ee7 \u0111\u1ec1<\/span><\/strong><\/em><\/p>\n

M\u1eddi b\u1ea1n tham kh\u1ea3o:<\/p>\n

L\u00c3NH \u0110\u1ea0O KI\u1ec6T XU\u1ea4T<\/a><\/strong><\/span> (GV: Brian Tracy<\/a><\/strong><\/span>)<\/p>\n

C\u00f3 nh\u1eefng nh\u00e0 l\u00e3nh \u0111\u1ea1o th\u00e0nh c\u00f4ng\u00a0l\u00e0 do t\u1ed1 ch\u1ea5t b\u1ea9m sinh, v\u00e0 c\u0169ng c\u00f3 nh\u1eefng nh\u00e0 l\u00e3nh \u0111\u1ea1o th\u00e0nh c\u00f4ng l\u00e0 do r\u00e8n luy\u1ec7n, do ho\u00e0n c\u1ea3nh. V\u1edbi h\u01a1n 9 ch\u1ee7 \u0111\u1ec1 v\u00e0 h\u01a1n\u00a03 gi\u1edd h\u1ecdc, \u00a0kh\u00f3a h\u1ecdc “L\u00c3NH \u0110\u1ea0O KI\u1ec6T XU\u1ea4T C\u00d9NG\u00a0BRIAN TRACY” cung c\u1ea5p nh\u1eefng ki\u1ebfn th\u1ee9c v\u00e0 ph\u00e2n t\u00edch nh\u1eefng t\u00ecnh hu\u1ed1ng th\u1ef1c t\u1ebf\u00a0c\u1ea7n thi\u1ebft nh\u1eb1m gi\u00fap h\u1ecdc vi\u00ean\u00a0n\u1eafm v\u1eefng nh\u1eefng y\u1ebfu t\u1ed1 \u0111\u1ec3 r\u00e8n luy\u1ec7n tr\u1edf th\u00e0nh nh\u00e0 l\u00e3nh \u0111\u1ea1o t\u00e0i ba v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng trong s\u1ef1 nghi\u1ec7p.<\/p>\n

TRI TH\u1ee8C CHO CH\u1ee6 DOANH NGHI\u1ec6P<\/a><\/strong><\/span> (GV: Nguy\u1ec5n C\u1ea3nh B\u00ecnh<\/a><\/strong><\/span>)<\/p>\n