{"id":4001,"date":"2019-12-06T17:47:01","date_gmt":"2019-12-06T10:47:01","guid":{"rendered":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/?p=4001"},"modified":"2022-10-15T22:47:46","modified_gmt":"2022-10-15T15:47:46","slug":"khang-dinh-tiem-nang-cua-y-tuong-tu-nhung-viec-nho","status":"publish","type":"post","link":"https:\/\/bizuni.vn\/kien-thuc-quan-tri\/khang-dinh-tiem-nang-cua-y-tuong-tu-nhung-viec-nho\/","title":{"rendered":"Kh\u1eb3ng \u0111\u1ecbnh ti\u1ec1m n\u0103ng c\u1ee7a \u00fd t\u01b0\u1edfng t\u1eeb nh\u1eefng vi\u1ec7c nh\u1ecf"},"content":{"rendered":"

Vi\u1ec7c ph\u00e1t tri\u1ec3n s\u1ebd b\u1eaft \u0111\u1ea7u khi b\u1ea1n ph\u1ea3i tr\u1ef1c ti\u1ebfp gi\u1ea3i quy\u1ebft c\u00e1c v\u1ea5n \u0111\u1ec1 th\u1ef1c t\u1ebf v\u00e0 ki\u1ebfm \u0111\u01b0\u1ee3c doanh thu tr\u01b0\u1edbc khi ph\u1ea3i thu\u00ea th\u00eam nh\u00e2n vi\u00ean \u0111\u1ec3 th\u1ef1c hi\u1ec7n.<\/em><\/span><\/p>\n


\nVi\u1ec7c h\u00ecnh th\u00e0nh 1 startup t\u1ed1n k\u00e9m bao nhi\u00eau? Theo CB Insights, vi\u1ec7c th\u00e0nh l\u1eadp m\u1ed9t startup b\u1ea5t b\u1ea1i l\u00e0 \u0111i\u1ec1u ch\u01b0a bao gi\u1edd d\u1ec5 d\u00e0ng. Nh\u01b0ng nh\u1edd v\u00e0o c\u00e1c ngu\u1ed3n c\u00f4ng ngh\u1ec7 m\u1edf v\u00e0 c\u00e1c c\u00f4ng c\u1ee5 tr\u1ef1c tuy\u1ebfn, chi ph\u00ed \u0111\u1ec3 th\u00e0nh l\u1eadp m\u1ed9t startup gi\u1ea3m t\u1eeb 5 tri\u1ec7u \u0111\u00f4 xu\u1ed1ng c\u00f2n 5 ng\u00e0n \u0111\u00f4 trong v\u00f2ng g\u1ea7n 20 n\u0103m qua. Ng\u00e0y nay, v\u1ed1n kh\u00f4ng c\u00f2n l\u00e0 \u0111i\u1ec1u ki\u1ec7n ti\u00ean quy\u1ebft \u0111\u1ec3 th\u00e0nh l\u1eadp v\u00e0 x\u00e2y n\u00ean nh\u1eefng \u00fd t\u01b0\u1edfng cho startup. V\u1edbi v\u1ed1n t\u1ef1 c\u00f3 ho\u1eb7c \u0111\u01b0\u1ee3c \u0111\u1ea7u t\u01b0, b\u1ea1n \u0111\u00e3 c\u00f3 m\u1ecdi th\u1ee9 b\u1ea1n c\u1ea7n \u0111\u1ec3 \u0111\u00e1nh v\u00e0o thi tr\u01b0\u1eddng m\u1ed9t c\u00e1ch nhanh ch\u00f3ng v\u00e0 kh\u00f4ng t\u1ed1n k\u00e9m. Reaid Hoffman, \u0111\u1ed3ng s\u00e1ng l\u1eadp LinkedIn chia s\u1ebb “C\u00e1ch duy nh\u1ea5t \u0111\u1ec3 ph\u00e1t tri\u1ec3n l\u00e0 l\u00e0m nh\u1eefng vi\u1ec7c nh\u1ecf”. Nhi\u1ec1u nh\u00e0 kh\u1edfi nghi\u1ec7p qu\u00e1 lo l\u1eafng v\u1ec1 kh\u00e1ch h\u00e0ng th\u1ee9 1000 v\u00e0 t\u01b0\u01a1ng lai c\u00f4ng vi\u1ec7c tri\u00eau \u0111\u00f4 c\u1ee7a m\u00ecnh trong khi h\u1ecd ch\u01b0a h\u1ec1 n\u1eafm \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng \u0111\u1ea7u ti\u00ean. Do \u0111\u00f3, trong th\u1ecb tr\u01b0\u1eddng \u0111\u1ea7y c\u1ea1nh tranh v\u00e0 kh\u00f4ng \u1ed5n \u0111\u1ecbnh, khi m\u00e0 \u0111\u00e3 c\u00f3 r\u1ea5t nhi\u1ec1u starups l\u1ee5n b\u1ea1i, c\u00e1c nh\u00e0 kh\u1edfi nghi\u1ec7p c\u1ea7n ph\u1ea3i r\u1ea5t th\u1eadn tr\u1ecdng v\u1ec1 c\u00e1c b\u01b0\u1edbc h\u00ecnh th\u00e0nh v\u00e0 \u0111\u00e1nh gi\u00e1 c\u00e1c \u00fd t\u01b0\u1edfng tr\u01b0\u1edbc khi h\u01b0\u1edbng t\u1edbi nh\u1eefng m\u1ee5c ti\u00eau xa h\u01a1n. “L\u00e0m nh\u1eefng vi\u1ec7c nh\u1ecf” tr\u01b0\u1edbc l\u00e0 m\u1ed9t c\u00e1ch nh\u00ecn gi\u00fap b\u1ea1n gi\u1ea3m thi\u1ec3u r\u1ee7i ro, chi ph\u00ed v\u00e0 s\u1ef1 thi\u1ebfu \u1ed5n \u0111\u1ecbnh trong khi c\u00f3 th\u1ec3 t\u1ed1i \u0111a t\u1ec9 l\u1ec7 th\u00e0nh c\u00f4ng trong t\u01b0\u01a1ng lai. \u0110\u1ec3 th\u00e0nh l\u1eadp m\u1ed9t starup b\u1ea5t b\u1ea1i b\u1eb1ng c\u00e1ch “l\u00e0m nh\u1eefng \u0111i\u1ec1u nh\u1ecf nh\u1eb7t” c\u1ea7n th\u1ef1c hi\u1ec7n nh\u1eefng \u0111i\u1ec1u sau \u0111\u00e2y.<\/span><\/span><\/p>\n

1. H\u00e3y t\u00ecm ra v\u1ea5n \u0111\u1ec1 \u0111\u1ee7 l\u1edbn – \u0111\u00e1ng \u0111\u1ec3 gi\u1ea3i quy\u1ebft.<\/span><\/strong><\/p>\n

C\u00e1ch t\u1ed1t nh\u1ea5t \u0111\u1ec3 b\u1eaft \u0111\u1ea7u l\u00e0 nh\u00ecn v\u00e0o v\u1ea5n \u0111\u1ec1 v\u00e0 nhu c\u1ea7u c\u1ee7a ch\u00ednh b\u1ea3n th\u00e2n b\u1ea1n. Vi\u1ec7c tr\u1edf th\u00e0nh ch\u00ednh kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n s\u1ebd gi\u00fap b\u1ea1n t\u00ecm ra m\u1ed9t ph\u00e9p th\u1eed s\u00e1ng su\u1ed1t. Nhi\u1ec1u nh\u00e0 kh\u1edfi nghi\u1ec7p th\u00edch ch\u01a1i tr\u00f2 ch\u01a1i \u00fd t\u01b0\u1edfng m\u00e0 t\u00f4i hay g\u1ecdi l\u00e0 X v\u00e0 Y. Vi\u1ec7c \u0111\u1eb7t ch\u00ednh m\u00f4 h\u00ecnh kinh doanh c\u1ee7a Uber, Airbnb, Groupon, Facebook ho\u1eb7c nhi\u1ec1u c\u00f4ng ty th\u00e0nh c\u00f4ng kh\u00e1c s\u1ebd hi\u1ebfm khi gi\u00fap b\u1ea1n c\u00f3 \u0111\u01b0\u1ee3c gi\u1ea3i quy\u1ebft \u0111\u01b0\u1ee3c nh\u1eefng v\u1ea5n \u0111\u1ec1 l\u1edbn. Thay v\u00e0o \u0111\u00f3, h\u00e3y b\u1eaft \u0111\u1ea7u gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 v\u00e0 \u0111\u1ec3 kh\u00e1ch h\u00e0ng v\u00e0 c\u00e1c b\u00e0i ki\u1ec3m tra cho b\u1ea1n bi\u1ebft m\u00f4 h\u00ecnh n\u00e0o s\u1ebd gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 t\u1ed1t h\u01a1n.<\/span><\/p>\n

Trong m\u1ed9t b\u00e0i di\u1ec5n thuy\u1ebft tr\u1ef1c ti\u1ebfp t\u1ea1i Startup Circle, Luke Kervin chia s\u1ebb h\u00e0nh tr\u00ecnh t\u1eeb l\u00fac b\u1eaft \u0111\u1ea7u v\u00e0 \u0111\u00e1nh gi\u00e1 \u00fd t\u01b0\u1edfng v\u1ec1 PatientPop, m\u1ed9t n\u1ec1n t\u1ea3ng m\u00e0 anh \u1ea5y \u0111\u1ed3ng s\u00e1ng l\u1eadp, gi\u00fap cho c\u00e1c b\u00e1c s\u0129 t\u1ed1i \u01b0u l\u1ed9 tr\u00ecnh ch\u1eefa b\u1ec7nh cho b\u1ec7nh nh\u00e2n c\u1ee7a h\u1ecd. V\u00e0o n\u0103m 2013, khi v\u1ee3 Kervin mang thai, anh \u0111\u00e3 s\u1ed1c khi bi\u1ebft ng\u00e0nh ch\u0103m s\u00f3c s\u1ee9c kho\u1ebb \u0111\u00e3 tr\u00ec tr\u1ec7 qu\u00e1 l\u00e2u vi\u1ec7c \u00e1p d\u1ee5ng c\u00f4ng ngh\u1ec7 hi\u1ec7n \u0111\u1ea1i trong vi\u1ec7c x\u1eed l\u00fd c\u00e1c qui tr\u00ecnh t\u1ea1i v\u0103n ph\u00f2ng OB\/GYN. Nh\u01b0ng anh \u0111\u00e3 bi\u1ebfn tr\u1ea3i nghi\u1ec7m b\u1ef1c b\u1ed9i c\u1ee7a b\u1ea3n th\u00e2n th\u00e0nh m\u1ed9t c\u01a1 h\u1ed9i kinh doanh ho\u00e0n h\u1ea3o m\u00e0 sau n\u00e0y \u0111\u00e3 tr\u1edf th\u00e0nh PatientPop.<\/span><\/p>\n

V\u1ea5n \u0111\u1ec1 \u0111\u00e1ng \u0111\u01b0\u1ee3c gi\u1ea3i quy\u1ebft c\u1ea7n g\u1eb7p \u0111\u00fang nh\u01b0 c\u1ea7u gi\u1ea3i quy\u1ebft m\u1ed9t c\u00e1ch kh\u1ea9n c\u1ea5p. H\u00e3y b\u1eaft \u0111\u1ea7u v\u1edbi kinh nghi\u1ec7m c\u1ee7a b\u1ea3n th\u00e2n t\u1ea1i nh\u00e0 ho\u1eb7c n\u01a1i l\u00e0m vi\u1ec7c, v\u00e0 b\u1ea1n s\u1ebd t\u00ecm ra v\u1ea5n \u0111\u1ec1 m\u00e0 b\u1ea1n kh\u00f4ng th\u1ec3 s\u1ed1ng ti\u1ebfp n\u1ebfu kh\u00f4ng gi\u1ea3i quy\u1ebft n\u00f3.<\/span><\/p>\n

2. H\u00e3y th\u1eed tr\u1edf th\u00e0nh s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n.<\/span><\/strong><\/p>\n

L\u00e0m nh\u1eefng th\u1ee9 kh\u00f4ng t\u1ea1o ra s\u1ef1 t\u0103ng tr\u01b0\u1edfng c\u00f3 ngh\u0129a l\u00e0 gi\u1ea3i quy\u1ebft nh\u1eefng v\u1ea5n \u0111\u1ec1 n\u1ec1n t\u1ea3ng trong \u0111i\u1ec1u ki\u00ean m\u00e0 s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n ch\u01b0a ho\u00e0n thi\u1ec7n. \u0110\u1eb7c bi\u1ec7t \u0111\u1ed1i v\u1edbi c\u00e1c startup c\u00f4ng ngh\u1ec7, s\u1ea3n ph\u1ea9m l\u00e0 m\u1ed9t \u1ee9ng d\u1ee5ng. Vi\u1ec7c t\u1ea1o n\u00ean m\u1ed9t \u1ee9ng d\u1ee5ng t\u1ed1n r\u1ea5t nhi\u1ec1u ti\u1ec1n v\u00e0 th\u1eddi gian. Nh\u01b0ng cu\u1ed1i c\u00f9ng th\u00ec c\u00e1c \u1ee9ng d\u1ee5ng \u0111\u01b0\u1ee3c t\u1ea1o ra ch\u1ec9 \u0111\u1ec3 \u0111\u01b0a ra m\u1ed9t gi\u1ea3i ph\u00e1p. Trong nhi\u1ec1u tr\u01b0\u1eddng h\u1ee3p th\u00ec gi\u1ea3i ph\u00e1p c\u0169ng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c \u0111\u01b0a ra b\u1edfi m\u1ed9t ng\u01b0\u1eddi. N\u00f3i c\u00e1ch kh\u00e1c, b\u1ea1n s\u1ebd kh\u00f4ng th\u1ec3 ph\u1ee5c v\u1ee5 c\u1ea3 ngh\u00ecn ng\u01b0\u1eddi trong c\u00f9ng m\u1ed9t th\u1eddi \u0111i\u1ec3m, nh\u01b0ng b\u1ea1n c\u00f3 th\u1ec3 l\u00e0m \u0111i\u1ec1u \u0111\u00f3 v\u1edbi s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi \u0111\u1ee7 \u0111\u1ec3 ki\u1ec3m tra gi\u1ea3 thuy\u1ebft, t\u1ea1o n\u00ean s\u1ee9c h\u00fat v\u00e0 b\u00e1n th\u1eed nghi\u1ec7m phi\u00ean b\u1ea3n \u00fd t\u01b0\u1edfng c\u00f3 th\u1ec3 t\u0103ng tr\u01b0\u1edfng c\u1ee7a b\u1ea1n.<\/span><\/p>\n

\"\"<\/p>\n

Brennan Dunn, cha \u0111\u1ebb c\u1ee7a RightMessage.com, m\u1ed9t s\u1ea3n ph\u1ea9m gi\u00fap ph\u00e2n lo\u1ea1i c\u00e1c l\u01b0\u1ee3t truy c\u1eadp website \u0111\u1ec3 c\u00e1 nh\u00e2n ho\u00e1 cho ng\u01b0\u1eddi d\u00f9ng, \u0111\u00e3 chia s\u1ebb t\u1ea1i Startup Circle c\u00e1ch m\u00e0 anh ta \u0111\u00e3 t\u1ef1 th\u1ef1c hi\u1ec7n \u00fd t\u01b0\u1edfng c\u1ee7a RightMessage tr\u00ean t\u1eebng website c\u1ee7a c\u00e1c kh\u00e1ch h\u00e0ng trong c\u00f9ng m\u1ed9t th\u1eddi \u0111i\u1ec3m. \u0110\u00f3 kh\u00f4ng ph\u1ea3i l\u00e0 t\u0103ng tr\u01b0\u1edfnng nh\u01b0ng l\u00e0 c\u00e1ch nhanh v\u00e0 \u0111\u01a1n gi\u1ea3n \u0111\u1ec3 ki\u1ec3m tra \u00fd t\u01b0\u1edfng v\u00e0 \u0111\u01b0\u1ee3c tr\u1ea3 c\u00f4ng cho d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh khi x\u00e2y d\u1ee5ng m\u1ed9t s\u1ea3n ph\u1ea9m m\u00e0 nhi\u1ec1u ng\u01b0\u1eddi c\u00f3 th\u1ec3 t\u1ef1 s\u1eed d\u1ee5ng \u0111\u01b0\u1ee3c. Trong khi \u0111\u00f3, Kervin v\u00e0 ng\u01b0\u1eddi \u0111\u1ed3ng s\u00e1ng l\u1eadp PatientPop – Travis Schneider – ch\u1ea1y m\u1ed9t trang website v\u00e0 m\u1ed9t cu\u1ed1n c\u1ea9m nang \u0111\u01a1n gi\u1ea3n cho th\u1ea5y c\u00e1c t\u00ednh n\u0103ng s\u1ebd nh\u01b0 th\u1ebf n\u00e0o. Chi\u1ebfn l\u01b0\u1ee3c \u0111\u01a1n gi\u1ea3n n\u00e0y \u0111\u1ee7 \u0111\u1ec3 h\u1ecd l\u1ecdt v\u00e0o m\u1eaft xanh c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 th\u1eadm ch\u00ed \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ed9t s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng \u0111\u00e1ng kinh ng\u1ea1c. M\u1ea5t kho\u1ea3ng v\u00e0i ng\u00e0y \u0111\u1ec3 Kervin v\u00e0 Schneider ho\u00e0n th\u00e0nh phi\u00ean b\u1ea3n “nh\u1ecf” c\u1ee7a s\u1ea3n ph\u1ea9m – m\u1ed9t phi\u00ean b\u1ea3n ph\u1ee5 thu\u1ed9c nhi\u1ec1u v\u00e0o c\u00e1c nh\u00e0 s\u00e1ng l\u1eadp ch\u1ee9 kh\u00f4ng ph\u1ea3i c\u00f4ng ngh\u1ec7 \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng.<\/span><\/p>\n

3. M\u1edf b\u00e1n s\u1edbm.<\/span><\/strong><\/p>\n

H\u00e3y m\u1edf b\u00e1n s\u1edbm, th\u1eadm ch\u00ed tr\u01b0\u1edbc khi phi\u00ean b\u1ea3n \u0111\u1ea7u ti\u00ean c\u1ee7a s\u1ea3n ph\u1ea9m ho\u00e0n thi\u1ec7n, l\u00e0 m\u1ed9t c\u00e1ch xu\u1ea5t s\u1eafc \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 nhu c\u1ea7u cho \u00fd t\u01b0\u1edfng v\u00e0 t\u00ecm \u0111\u01b0\u1ee3c nhi\u1ec1u ng\u01b0\u1eddi tin r\u1eb1ng b\u1ea1n s\u1ebd gi\u1ea3i quy\u1ebft \u0111\u01b0\u1ee3c v\u1ea5n \u0111\u1ec1 c\u1ee7a h\u1ecd v\u00e0 h\u1ecd s\u1ebd gi\u00fap b\u1ea1n ho\u00e0n thi\u1ec7n s\u1ea3n ph\u1ea9m. Khi b\u1ea1n k\u1ebft h\u1ee3p t\u01b0 duy “b\u00e1n s\u1edbm” v\u1edbi l\u1ee3i \u00edch c\u1ee7a “l\u00e0m nh\u1eefng \u0111i\u1ec1u nh\u1ecf”, b\u1ea1n s\u1ebd x\u00e2y d\u1ee5ng m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c tr\u00ean th\u1ecb tr\u01b0\u1eddng m\u00e0 s\u1ebd gi\u00fap b\u1ea1n kh\u00f4ng ch\u1ec9 \u0111\u1ea9y nhanh ti\u1ebfn \u0111\u1ed9 m\u00e0 c\u00f2n ph\u1ee5c v\u1ee5 kh\u00e1ch h\u00e0ng trong khi ho\u00e0n thi\u1ec7n s\u1ea3n ph\u1ea9m. Trong tr\u01b0\u1eddng h\u1ee3p c\u1ee7a Kervin v\u00e0 Schneider, h\u1ecd \u0111\u00e3 \u0111\u00f3ng vai tr\u00f2 c\u1ee7a s\u1ea3n ph\u1ea9m b\u1eb1ng c\u00e1ch x\u00e2y d\u1ee5ng n\u00ean website v\u00e0 t\u1ea1o n\u00ean c\u00e1c ph\u00e2n t\u00edch chi\u1ebfn l\u01b0\u1ee3c cho cho kh\u00e1ch h\u00e0ng.<\/span><\/p>\n

Tr\u01b0\u1edbc khi th\u00e0nh l\u1eadp Startup Circle, t\u00f4i \u0111\u00e3 g\u1eedi mail v\u1ec1 \u00fd t\u01b0\u1edfng, t\u1ea7m nh\u00ecn v\u00e0 k\u1ebf ho\u1ea1ch cho m\u1ed9t v\u00e0o nh\u00e0 s\u00e1ng l\u1eadp c\u00e1c startup. V\u00e0 \u0111\u00e3 c\u00f3 \u0111\u01b0\u1ee3c hai s\u1ef1 \u0111\u1ea3m b\u1ea3o h\u1ed7 tr\u1ee3 t\u00e0i ch\u00ednh t\u1eeb hai c\u00f4ng ty, t\u00f4i \u0111\u00e3 \u0111\u01b0\u1ee3c b\u1eadt \u0111\u00e8n xanh cho b\u01b0\u1edbc ti\u1ebfp theo.<\/span><\/p>\n

4. T\u1eadp trung v\u00e0o c\u00e1c t\u00ednh n\u0103ng c\u1ed1t l\u00f5i.<\/span><\/strong><\/p>\n

S\u1ebd \u0111\u1ebfn m\u1ed9t th\u1eddi \u0111i\u1ec3m m\u00e0 s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a s\u1ea3n ph\u1ea9m tr\u1edf n\u00ean quen thu\u1ed9c, v\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n t\u1eebng b\u01b0\u1edbc c\u1ee7a phong tr\u00e0o startup, h\u1ea7u h\u1ebft c\u00e1c doanh nh\u00e2n \u0111\u1ec1u nh\u1eadn th\u1ee9c \u0111\u01b0\u1ee3c t\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c kh\u1edfi \u0111\u1ea7u b\u1eb1ng c\u00e1ch ch\u1ec9 x\u00e2y d\u1ef1ng t\u00ednh n\u0103ng c\u1ed1t l\u00f5i. Tuy nhi\u00ean, c\u00f3 v\u1ebb nh\u01b0 nhi\u1ec1u t\u00ednh n\u0103ng \u0111\u00f4i l\u00fac l\u1ea1i c\u00f9ng l\u00e0 c\u1ed1t l\u00f5i d\u1eabn \u0111\u1ebfn vi\u1ec7c c\u00e1c doanh nh\u00e2n \u0111\u00e3 d\u00e0nh h\u00e0ng th\u00e1ng tr\u1eddi t\u1ea1o ra m\u1ed9t s\u1ea3n ph\u1ea9m kh\u00f4ng ai s\u1eed d\u1ee5ng. H\u00e3y xem c\u00e1c t\u00ednh n\u0103ng c\u1ed1t l\u00f5i l\u00e0 nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi d\u00f9ng \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 mong mu\u1ed1n. B\u00ed quy\u1ebft \u0111\u00f3 l\u00e0 ti\u1ebfp t\u1ee5c l\u00e0m vi\u1ec7c kh\u00f4ng t\u1ea1o s\u1ef1 t\u0103ng tr\u01b0\u1edfng \u0111\u1ec3 gi\u1ea3i quy\u1ebft m\u1ed9t ph\u1ea7n, ph\u1ea7n c\u00f2n l\u1ea1i ta t\u1ef1 \u0111\u1ed9ng h\u00f3a. Ch\u1eb3ng h\u1ea1n nh\u01b0 tr\u01b0\u1eddng h\u1ee3p \u1ee9ng d\u1ee5ng y\u00eau c\u1ea7u v\u1ec1 th\u1ef1c ph\u1ea9m, b\u1ea1n c\u00f3 th\u1ec3 cho ph\u00e9p ng\u01b0\u1eddi d\u00f9ng duy\u1ec7t c\u00e1c nh\u00e0 h\u00e0ng v\u00e0 th\u1ef1c \u0111\u01a1n trong khi b\u1ea1n nh\u1eadn \u0111\u01a1n \u0111\u1eb7t h\u00e0ng qua \u0111i\u1ec7n tho\u1ea1i v\u00e0 thanh to\u00e1n b\u1eb1ng ti\u1ec1n m\u1eb7t ho\u1eb7c th\u00f4ng qua Square khi nh\u1eadn h\u00e0ng. \u0110\u00e2y l\u00e0 c\u00e1ch kh\u1edfi \u0111\u1ea7u c\u1ee7a \u1ee9ng d\u1ee5ng th\u1ef1c ph\u1ea9m DoorDash.<\/span><\/p>\n

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\nL\u1ea5y v\u00ed d\u1ee5 v\u1ec1 Ryan O’Donnell, nh\u00e0 \u0111\u1ed3ng s\u00e1ng l\u1eadp SellHack v\u00e0 Replyify, c\u00f4ng c\u1ee5 gi\u00fap ng\u01b0\u1eddi d\u00f9ng t\u00ecm ra kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 g\u1eedi email \u0111\u1ebfn h\u1ecd. Ryan v\u00ec mu\u1ed1n t\u1ed1i gi\u1ea3n c\u00f4ng vi\u1ec7c c\u1ee7a m\u00ecnh n\u00ean \u0111\u00e3 t\u1ea1o ra m\u1ed9t c\u00f4ng c\u1ee5 \u0111\u01a1n gi\u1ea3n \u0111\u1ec3 gi\u00fap anh \u1ea5y t\u00ecm \u0111\u01b0\u1ee3c th\u00f4ng tin c\u1ee7a kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 t\u1ef1 \u0111\u1ed9ng g\u1eedi email cho h\u1ecd. Anh \u1ea5y m\u1ea5t v\u00e0i ng\u00e0y \u0111\u1ec3 t\u1ea1o c\u00e1c t\u00ednh n\u0103ng c\u1ed1t l\u00f5i, l\u00e0 t\u1ea5t c\u1ea3 nh\u1eefng g\u00ec c\u1ea7n thi\u1ebft \u0111\u1ec3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng v\u00e0 ng\u01b0\u1eddi b\u00e1n, thu h\u00fat h\u00e0ng ng\u00e0n ng\u01b0\u1eddi d\u00f9ng.<\/span><\/p>\n

5. Thu\u00ea nh\u00e2n vi\u00ean.<\/span><\/strong><\/p>\n

C\u00e1c ch\u1ee7 doanh nghi\u1ec7p lu\u00f4n th\u00edch d\u1ef1 \u0111o\u00e1n, nh\u01b0ng h\u1ea7u h\u1ebft th\u1eddi gian – \u0111\u1eb7c bi\u1ec7t l\u00e0 \u1edf giai \u0111o\u1ea1n \u0111\u1ea7u – c\u00e1c d\u1ef1 \u0111o\u00e1n hi\u1ebfm khi ch\u00ednh x\u00e1c. Thay v\u00ec tuy\u1ec3n d\u1ee5ng theo mong \u0111\u1ee3i, h\u00e3y thu\u00ea nh\u00e2n vi\u00ean \u0111\u1ec3 l\u00e0m vi\u1ec7c theo y\u00eau c\u1ea7u. M\u1eb7c d\u00f9 b\u1ea1n ph\u1ea3i lu\u00f4n lu\u00f4n \u0111\u00e1nh gi\u00e1 nh\u1eefng t\u00e0i n\u0103ng m\u1edbi \u0111\u1ec3 x\u00e2y d\u1ef1ng m\u1ed9t nh\u00f3m \u1ee9ng c\u1eed vi\u00ean, h\u00e3y c\u00e2n nh\u1eafc khi \u1ee9ng tuy\u1ec3n. Tr\u00ean h\u1ebft, b\u1ea1n n\u00ean l\u00e0 ng\u01b0\u1eddi ti\u00ean phong b\u00e1n h\u00e0ng v\u00e0 t\u00edch c\u1ef1c nh\u1ea5t trong c\u00f4ng ty. <\/span><\/p>\n

\"\"<\/p>\n

Sau khi \u0111\u1ea3m nhi\u1ec7m vai tr\u00f2 b\u00e1n h\u00e0ng duy nh\u1ea5t trong nhi\u1ec1u th\u00e1ng, v\u00ec mu\u1ed1n t\u1eadp trung \u0111i\u1ec1u h\u00e0nh c\u00f4ng ty, Kervin v\u00e0 Schneider \u0111\u00e3 thu\u00ea hai nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng \u0111\u1ec3 \u0111\u1ea3m nh\u1eadn c\u00f4ng vi\u1ec7c n\u00e0y thay h\u1ecd. Cho t\u1edbi ng\u00e0y nay, h\u1ecd \u0111\u00e3 c\u00f3 h\u01a1n 350 nh\u00e2n vi\u00ean t\u1ea1i PatientPop. Ng\u01b0\u1eddi s\u00e1ng l\u1eadp c\u00e1c startup ph\u1ea3i duy tr\u00ec v\u1eefng ch\u1eafc v\u00e0 gi\u1ea3i quy\u1ebft c\u00e1c v\u1ea5n \u0111\u1ec1 trong doanh nghi\u1ec7p tr\u01b0\u1edbc khi ph\u00e1t tri\u1ec3n m\u1ea1nh h\u01a1n – quan \u0111i\u1ec3m t\u1eeb nh\u1eefng doanh nh\u00e2n \u0111\u00e3 t\u00ecm ra m\u1ea7m gi\u1ed1ng c\u1ee7a h\u1ecd.<\/span><\/p>\n

www.entrepreneur.com<\/span><\/strong><\/p>\n

C\u00e1c kh\u00f3a h\u1ecdc c\u00f9ng ch\u1ee7 \u0111\u1ec1<\/span><\/strong><\/em><\/p>\n

M\u1eddi b\u1ea1n tham kh\u1ea3o:<\/p>\n

L\u00c3NH \u0110\u1ea0O KI\u1ec6T XU\u1ea4T<\/a><\/strong><\/span> (GV: Brian Tracy<\/a><\/strong><\/span>)<\/p>\n

C\u00f3 nh\u1eefng nh\u00e0 l\u00e3nh \u0111\u1ea1o th\u00e0nh c\u00f4ng\u00a0l\u00e0 do t\u1ed1 ch\u1ea5t b\u1ea9m sinh, v\u00e0 c\u0169ng c\u00f3 nh\u1eefng nh\u00e0 l\u00e3nh \u0111\u1ea1o th\u00e0nh c\u00f4ng l\u00e0 do r\u00e8n luy\u1ec7n, do ho\u00e0n c\u1ea3nh. V\u1edbi h\u01a1n 9 ch\u1ee7 \u0111\u1ec1 v\u00e0 h\u01a1n\u00a03 gi\u1edd h\u1ecdc, \u00a0kh\u00f3a h\u1ecdc “L\u00c3NH \u0110\u1ea0O KI\u1ec6T XU\u1ea4T C\u00d9NG\u00a0BRIAN TRACY” cung c\u1ea5p nh\u1eefng ki\u1ebfn th\u1ee9c v\u00e0 ph\u00e2n t\u00edch nh\u1eefng t\u00ecnh hu\u1ed1ng th\u1ef1c t\u1ebf\u00a0c\u1ea7n thi\u1ebft nh\u1eb1m gi\u00fap h\u1ecdc vi\u00ean\u00a0n\u1eafm v\u1eefng nh\u1eefng y\u1ebfu t\u1ed1 \u0111\u1ec3 r\u00e8n luy\u1ec7n tr\u1edf th\u00e0nh nh\u00e0 l\u00e3nh \u0111\u1ea1o t\u00e0i ba v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng trong s\u1ef1 nghi\u1ec7p.<\/p>\n

TRI TH\u1ee8C CHO CH\u1ee6 DOANH NGHI\u1ec6P<\/a><\/strong><\/span> (GV: Nguy\u1ec5n C\u1ea3nh B\u00ecnh<\/a><\/strong><\/span>)<\/p>\n